Del Maguey Single Village Mezcal

📋 1 Guidelines

🔗 Connections

Sector

Drink

Region

Usa

Guideline Year

2023

Language

English

Tags

Featured Food beverage

Official Websites

Brand Guidelines

2023

Brand Summary

Mission
  • Del Maguey Single Village® Mezcal aims to fulfill the artistic souls’ desire for exploration and transformation, offering a mythic elixir that encourages deep experiences and discovery rather than contentment with the uncomplicated life [^1].
Core Values
  • exploration
  • authenticity
  • artistry
  • transformation
  • community
  • adventure
  • gritty beauty
  • individuality
  • sustainability
  • cultural heritage
  • bravery
  • hope
  • determination
  • vibrancy [^2]
Target Audience
  • Creative, adventurous, culture-seekers who value truth, beauty, and meaning, and are willing to take chances and go off the beaten path in search of unique and authentic experiences [^2].
Personality Traits
  • brave
  • pioneering
  • communal
  • hopeful
  • determined
  • vibrant
  • gritty
  • artistic
  • adventurous
  • curious
  • authentic
Visual Identity Overview
  • The brand’s visual identity is defined by vibrant colors, rugged beauty, artistic voices, visual tension, strong individuality, and naturalism. Signature emerald-green bottles, bold and contrasting color palettes, and contemporary Latin/Oaxacan artistic influences are central. Imagery is gritty, adventurous, and authentic, with a focus on real locations, artistic expression, and a curated realism [^5].

Categories

Brand Voice

  • Tone of Voice ## Brave Pioneering Communal Hopeful Determined Vibrant All delivered with a gritty beauty and deep, artistic sensibility.

Brand Imagery
  • The Maguey plant, is beautiful yet rugged, and ancient yet discoverable. This duality is where we thrive. In the modern world concepts such as masculine and feminine are becoming blurred; more nuanced and broad. Del Maguey seeks to explore a wide spectrum of artistic imagery with juxtapositions that allow us to create new meaning, inspire us to challenge emotions, and push boundaries. In our world the complexity must be conveyed with both the yin and the yang.
  • Vibrant Color: Our brand is alive with the vibrant colors of the art and soul of Oaxaca.
  • Green Walls: Del Ma­guey’s signature green bottle is an inspiration and we use the color liber­ally. Green represents not only our physical bottles but is also symbolic of our sustainable practices.
  • Artistic Voices: Our brand was created by artists and is made by artisans. Art with a powerful voice is key to our identity.
  • Visual Tension: Masculine and feminine, dangerous and calming, strong and beautiful -Del Maguey plays with the visual ten­sion of seemingly oppos­ing forces.
  • Rugged Beauty: Like our villages our images are gritty and adventurous, but gorgeous.
  • Off-angle: We love the happenstance and natural but unexpected angles that paint a picture of realism.
  • Naturalism: Reality documented with an artist’s eye -we leave the expected images of workers in the field in favor or a more intimate representation of modern Oaxaca with a gritty, curated realism.
  • Strong Individuality: The power of individual expression, adventure, challenges and dreams are our fuel.
  • The brand should always use vibrant colors to reflect a brave, risk-taking attitude without being psychedelic and unnatural.
  • Garish and Neon < Full and Alive
  • We are born of the rustic villages of Oaxaca and embrace the simple, rugged beauty. That which may seems rough is beautiful.
  • Super Car < Rusty Old Truck
  • Showing the products lined up to form a “Green Wall” represents our brand as a collection of expressions. Much like an artists exhibit, our green walls create a singularity on the shelf. Alone < Family
  • Our heritage lies in modern, experimental art. We represent an adventurous mind that loves to challenge perceptions. Art used should challenge and break boundaries. Decorative/Folk Art< Contemporary Art
  • Mezcal derives much of its subtlety from chance and external changes. We are not symmetrical and uni­form and our imagery should not reflect what doesn’t honor the happenstance that makes Mezcal unique.
  • Art Directed < Candid Camera
  • We avoid the manufactured and fake. Our prod­ucts are real and authentic and our look is con­temporary but natural. We are curated documen­tary not over-styled fashion magazine.
  • Style Obsessed < Connected Souls
  • We celebrate the bold and experimental and our visuals should always strive to include images that tug each other in a challenging way to create new meaning. Expected < New and unusual meanings.
  • We love the seekers, who challenge themselves. Adventure, Discovery, taking the road into the unknown -We always strive for authenticity. We are not tourists but journalists of the quest for the new. Tourists < Cultural Explorers
Color Palette
  • Quantity: Use 2 colors minimum, 4 colors maximum per design.
  • Strength: Color combinations should create strong contrast bold, vibrant design.
  • Recommendations: Use bold colors, combining vibrant colors to create high contrast, dynamic visual design. Avoid using black or white solid backgrounds in anything other than websites. Avoid complimentary, tetradic or square color schemes.
  • PMS 361 C HEX: 4db047 R: 77 G: 176 B: 71 C: 72 M: 4 Y: 100 K: 0
  • PMS 342 C HEX: 17694e R: 23 G: 105 B: 78 C: 87 M: 35 Y: 76 K: 25
  • PMS 3275 C HEX: 00af9a R: 0 G: 175 B: 154 C: 77 M: 5 Y: 50 K: 0
  • PMS 285 C HEX: 0870B8 R: 8 G: 112 B: 184 C: 88 M: 53 Y: 0 K: 0
  • PMS 287 C HEX: 00377f R: 0 G: 55 B: 127 C: 100 M: 88 Y: 23 K: 8
  • PMS 342 C HEX: 35609b R: 53 G: 96 B: 155 C: 87 M: 66 Y: 13 K: 1
  • PMS 3517 C HEX: b70011 R: 183 G: 0 B: 17 C: 19 M: 100 Y: 100 K: 11
  • PMS 191 C HEX: ee2a5c R: 238 G: 42 B: 92 C: 0 M: 96 Y: 51 K: 0
  • PMS 7579 C HEX: f26624 R: 242 G: 102 B: 36 C: 0 M: 74 Y: 98 K: 0
  • PMS 1375 C HEX: f99f22 R: 249 G: 159 B: 34 C: 0 M: 44 Y: 97 K: 0
  • PMS 110 C HEX: daa900 R: 218 G: 170 B: 40 C: 16 M: 32 Y: 100 K: 0
  • PMS 107 HEX: fcee1d R: 252 G: 238 B: 29 C: 5 M: 0 Y: 94 K: 0
  • Visuals should be energetic and alive… Video is desired.
  • Imagery of Oaxaca is encouraged but must follow photography guidelines. (See page 38)
  • Must follow Del Maguey brand color palette.
  • Use Del Maguey Green (PMS 361 C, Hex #4db047) when the opportunity exists.
Typography
  • IM Fell is a google font based on classic Garamond. It has a hand-tooled look and feel that reinforces the rugged elegance of the Del Maguey brand. It is the primary Del Maguey font.
  • In situations where space is tight, Google’s Roboto Condensed can be used. It is not to be used as a headline font or in large sizes.
  • Attic Antique is a distressed version of classic Garamond. This font is used as a headline font only in many of Del Maguey’s ad campaigns
  • Copperplate is a Del Maguey legacy font and limited to the Del Maguey logo Expression Labels.
Logo Usage
  • The minimum safe space allowance around the side of the logo is equal the size of the logo’s large “M”. Safe space should not contain any graphic or typographic elements other than the logotype itself
  • Black, white and PMS C no are the logo’s preferred colors.
  • Do not outline or use drop shadows on logo
  • Do not use logo without “Single Village® Mezcal”
  • Do not rotate logo
  • Do not compress, extend or distort logo
  • Do not change size relationship between “Del Maguey®* and “Single Village® Mezcal”
  • Do not use place logo on a busy or distracting background
  • Do not use a non-solid color for logo
Tone And Messaging
  • Brave Pioneering Communal Hopeful Determined Vibrant All delivered with a gritty beauty and deep, artistic sensibility.
  • Interest and Intrigue: All posts should inspire interest and intrigue with a consistency of style.
  • Desire to seek adventure: Should present DM as a brand for artistic souls with a lighthearted tone.
  • Engagement: Should use visuals and content to disrupt the feed and invite exploration. Post copy should refer to the brand as ‘Del Maguey Single Village® Mezcal’, not just ‘Del Maguey’.
  • Capturing Attention: Eye-catching visual content must make the viewer stop and pay attention.
  • Copy should use words from our heart model: Journey, Soulful, Adventure, Artistic, Brave, Seek and Reward.
  • Copy should always be positive and full of life and energy. Use casual wording, avoiding too technical of terminology.
  • Avoid emojis unless absolutely necessary.
  • Copy that invites engagement is encouraged.
Brand Values
  • A Spiritual Adventure. In a world that craves stability, Del Maguey Single Village® Mezcal is a mythic elixir that fulfills the artistic souls’ desire for exploration because it believes that we all should be able to experience transformation, instead of staying content with the uncomplicated life.
  • Artistic souls are creative, adventurous, culture-seekers on a journey of discovery. They seek deep experiences that reveal truth, beauty and meaning. Our customer differs from others -They’re willing to take chances and go off the beaten path to satisfy their need for exploration in search of the unique and authentic. Their mantra: “If you’re not exploring, you’re not living.” Because those who seek are rewarded.
  • The Maguey plant, is beautiful yet rugged, and ancient yet discoverable. This duality is where we thrive. In the modern world concepts such as masculine and feminine are becoming blurred; more nuanced and broad. Del Maguey seeks to explore a wide spectrum of artistic imagery with juxtapositions that allow us to create new meaning, inspire us to challenge emotions, and push boundaries. In our world the complexity must be conveyed with both the yin and the yang.
Visual Style
  • Vibrant Color: Our brand is alive with the vibrant colors of the art and soul of Oaxaca.
  • Green Walls: Del Ma­guey’s signature green bottle is an inspiration and we use the color liber­ally. Green represents not only our physical bottles but is also symbolic of our sustainable practices.
  • Artistic Voices: Our brand was created by artists and is made by artisans. Art with a powerful voice is key to our identity.
  • Visual Tension: Masculine and feminine, dangerous and calming, strong and beautiful -Del Maguey plays with the visual ten­sion of seemingly oppos­ing forces.
  • Rugged Beauty: Like our villages our images are gritty and adventurous, but gorgeous.
  • Off-angle: We love the happenstance and natural but unexpected angles that paint a picture of realism.
  • Naturalism: Reality documented with an artist’s eye -we leave the expected images of workers in the field in favor or a more intimate representation of modern Oaxaca with a gritty, curated realism.
  • Strong Individuality: The power of individual expression, adventure, challenges and dreams are our fuel.
  • The brand should always use vibrant colors to reflect a brave, risk-taking attitude without being psychedelic and unnatural.
  • Garish and Neon < Full and Alive
  • We are born of the rustic villages of Oaxaca and embrace the simple, rugged beauty. That which may seems rough is beautiful.
  • Super Car < Rusty Old Truck
  • Showing the products lined up to form a “Green Wall” represents our brand as a collection of expressions. Much like an artists exhibit, our green walls create a singularity on the shelf. Alone < Family
  • Our heritage lies in modern, experimental art. We represent an adventurous mind that loves to challenge perceptions. Art used should challenge and break boundaries. Decorative/Folk Art< Contemporary Art
  • Mezcal derives much of its subtlety from chance and external changes. We are not symmetrical and uni­form and our imagery should not reflect what doesn’t honor the happenstance that makes Mezcal unique.
  • Art Directed < Candid Camera
  • We avoid the manufactured and fake. Our prod­ucts are real and authentic and our look is con­temporary but natural. We are curated documen­tary not over-styled fashion magazine.
  • Style Obsessed < Connected Souls
  • We celebrate the bold and experimental and our visuals should always strive to include images that tug each other in a challenging way to create new meaning. Expected < New and unusual meanings.
  • We love the seekers, who challenge themselves. Adventure, Discovery, taking the road into the unknown -We always strive for authenticity. We are not tourists but journalists of the quest for the new. Tourists < Cultural Explorers
  • The minimum safe space allowance around the side of the logo is equal the size of the logo’s large “M”. Safe space should not contain any graphic or typographic elements other than the logotype itself
  • Black, white and PMS C no are the logo’s preferred colors.
  • Do not outline or use drop shadows on logo
  • Do not skew or distort logo
  • Do not use logo without “Single Village® Mezcal”.
  • Do not rotate logo
  • Do not compress, extend or distort logo
  • Do not change size relationship between “Del Maguey®* and “Single Village® Mezcal”
  • Do not use place logo on a busy or distracting background
  • Do not use a non-solid color for logo
  • IM Fell is a google font based on classic Garamond. It has a hand-tooled look and feel that reinforces the rugged elegance of the Del Maguey brand. It is the primary Del Maguey font.
  • In situations where space is tight, Google’s Roboto Condensed can be used. It is not to be used as a headline font or in large sizes.
  • Attic Antique is a distressed version of classic Garamond. This font is used as a headline font only in many of Del Maguey’s ad campaigns
  • Copperplate is a Del Maguey legacy font and limited to the Del Maguey logo Expression Labels.
  • Quantity: Use 2 colors minimum, 4 colors maximum per design.
  • Strength: Color combinations should create strong contrast bold, vibrant design.
  • Recommendations: Use bold colors, combining vibrant colors to create high contrast, dynamic visual design. Avoid using black or white solid backgrounds in anything other than websites. Avoid complimentary, tetradic or square color schemes.
  • PMS 361 C HEX: 4db047 R: 77 G: 176 B: 71 C: 72 M: 4 Y: 100 K: 0
  • PMS 342 C HEX: 17694e R: 23 G: 105 B: 78 C: 87 M: 35 Y: 76 K: 25
  • PMS 3275 C HEX: 00af9a R: 0 G: 175 B: 154 C: 77 M: 5 Y: 50 K: 0
  • PMS 285 C HEX: 0870B8 R: 8 G: 112 B: 184 C: 88 M: 53 Y: 0 K: 0
  • PMS 287 C HEX: 00377f R: 0 G: 55 B: 127 C: 100 M: 88 Y: 23 K: 8
  • PMS 342 C HEX: 35609b R: 53 G: 96 B: 155 C: 87 M: 66 Y: 13 K: 1
  • PMS 3517 C HEX: b70011 R: 183 G: 0 B: 17 C: 19 M: 100 Y: 100 K: 11
  • PMS 191 C HEX: ee2a5c R: 238 G: 42 B: 92 C: 0 M: 96 Y: 51 K: 0
  • PMS 7579 C HEX: f26624 R: 242 G: 102 B: 36 C: 0 M: 74 Y: 98 K: 0
  • PMS 1375 C HEX: f99f22 R: 249 G: 159 B: 34 C: 0 M: 44 Y: 97 K: 0
  • PMS 110 C HEX: daa900 R: 218 G: 170 B: 40 C: 16 M: 32 Y: 100 K: 0
  • PMS 107 HEX: fcee1d R: 252 G: 238 B: 29 C: 5 M: 0 Y: 94 K: 0
  • Never use bright patterns or artwork behind bottles or labels.
  • When placing bottles over OM Green PMS 361 C care must be taken to ensure bottles do not appear clear.
  • Do not use cliche day of the dead imagery or iconography.
  • Do not deconstruct or modify any label artwork image components.
  • Do not use photography directly from OM website for any purpose.
Iconography
Layout And Composition
  • The minimum safe space allowance around the side of the logo is equal the size of the logo’s large “M”. Safe space should not contain any graphic or typographic elements other than the logotype itself
  • Do not outline or use drop shadows on logo
  • Do not skew or distort logo
  • Do not compress, extend or distort logo
  • Do not change size relationship between “Del Maguey®* and “Single Village® Mezcal”
  • Do not use place logo on a busy or distracting background
  • Do not use a non-solid color for logo
Window Display Guidelines
  • Del Maguey Single Village® Mezcal is known for its trademarked emerald-green bottles. It’s an essential trait of our product. The iconic nature of the color makes it paramount that all photography presents the green in its best possible rendition. If this is not done correctly, the bottle can appear dark, lack life and energy, and become less appealing. Several things must be considered when photographing in available light or using artificial light. Backlighting the bottles, or choos­ing lighter backgrounds to accen­tuate the green, brings the emerald green to life. When possible, backlighting should be used with great care to give life to the trademarked emerald green of our bottles. However, if the backlight is too direct and hard, the backlight can transmit through the labels, altering the color in unacceptable ways and causing hotspots. Backlight can also create undesirable shadowing caused by the label on the backside of the bottle. To avoid this, do not use hard backlight at angles shot from higher or lower than the label. When the lens is at the level of the label, there is no concern for black shadowing. Frontal flash can be used to fill in and balance the backlight. Be careful to place the flash high overhead or at or near the label level, as the bottle will reflect the spectral highlight of the flash, which is undesirable. Rear or side flash can be used to accentuate the emerald green, but exercise caution due to the same concerns from the natural hard backlight.
  • Use vibrant colors from DM brand color palette being careful to choose colors that complement the green bottle and label art. Light from behind and the front to feature green bottle color and label art equally. Use backgrounds that feel like high end or stylish bars, Oaxacan environments, etc. Photograph bottles in real locations as much as possible. Keep depth-of-field minimal or use distance to separate bottles from background. Show bottle being held and Copitas being used to share. Use PMS 361 C green in backgrounds to create Green Walls.
  • Composite bottles over DM Green PMS 361 C without retouching to be sure green bottle does NOT appear clear. Place artwork, pattens, or colors that compete with label art behind bottles. Photograph from angles looking down or place bottle on surfaces that appear dirty or unsanitary. Use sterile locations such as studio white eye. Show from angles that obscure or distort the bottle branding. Allow light spill to discolor the label art. Use excessive grain that will muddy the label art.
Activation Guidelines
  • Del Maguey activations should be premium experiences emphasizing authenticity, artisanship, exploration, and community: a celebration of shared humanity over a shared mezcal.
  • This is key to broadcasting our brand heritage and driving the market differentiation of Single Village® Mezcal.
  • Encourage an environment for authentic connections and conversations
  • Details and decorations should reflect Oaxacan and Poblano culture (see do’s and don’ts list)
  • Create opportunity to try multiple expressions and cocktails made with them
  • Activations should offer 3 or more expressions to open the door to the Del Maguey mezcal journey
  • Highlight Del Maguey’s ethos of mezcal as hand-crafted liquid Art
  • Exhibit work from a local artist, hire a local musician to perform or partner with a local artisan to lead a craft workshop
  • Leverage the trade roots of Del Maguey: engage and celebrate the trade community
  • Build in a fundraising element supporting a local cause or Del Maguey’s sustainability initiatives
  • DON’T decorate using stereotypes of Mexican fiestas (sombreros, sugar skulls, Catrina face painting, “Mexican style” textiles & blankets)
  • DO decorate with more authentic, atmospheric, & seasonal items that reflect Oaxacan and Poblano culture: fresh flowers of all colors, papel picado, candles and lights, baskets of fruits, sweet breads or bakery items
  • DON’T combine Del Maguey activations with tequila brand activations and sharing the same imagery
  • DO develop unique Del Maguey activations that speak to the culture of Oaxaca
  • DON’T impart an extravagant, commercial “luxury” vibe
  • DO aim for an understated luxury with a creative environment; incorporate a “giving back” element; use sustainable materials where possible
  • DON’T host an event in exchange for one-day cocktail feature
  • DO use an activation to leverage a permanent menu placement (bonus: tie it into a permanent percentage-of-proceeds donation feature)
  • DON’T reenact a Día De Los Muertos (creating a memorial, or resurrecting the holiday outside of its time of year)
  • DO focus on the community & celebratory spirit of DDLM, and the simple joys of gathering together over shared mezcal
  • DON’T organize a cocktail competition*
  • DO creatively encourage experimentation without competition
  • Creatively encourage experimentation without competition, and build in recognition of the labor and creativity of participants.
  • Example: give out small samples for bartenders to R&D with, and feature cocktails on a special Del Maguey HH menu made by host account’s bar team
  • Build more on-brand trade engagement and give-back programs
  • Invest the dollars into a bigger and more impactful presence at established competitions
Hashtag Guidelines
  • Primary Hashtag: #singlevillagemezcal (to be used on every post).
  • Placement: Use hashtags in body copy only if they work to assist the flow of the copy, working seamlessly.
  • Quantity: Don’t use more than 5 hashtags per caption. Hide additional hashtags in a second comment on IG images.
  • Paid Posts and Influencers: Must include #ad in post as well as RDM and Mandatories.
  • Campaign/Brand #delmaguey #delmagueymezcal #singlevillagemezcal #adventure #exploration #exploreméxico #exploreoaxaca
  • Cocktails #mezcalcocktails #craftcocktails #stigibeu
  • Green Walls #findyourexpression #greenwall #delmaguey
  • Liquid Art #expressions #sipitdontshootit #liquidart #artisanalmezcal #ancestralmezcal #mezcalartesanal #mezcalancestral
  • Single Village #oaxaca #singlevillage #méxico #palenquero #mezcalero #familia
  • Sharing, Copitas & Community #sipitdontshootit #mycopita #stigibeu #familia
  • Expressions #vidapuebla #vidaclasico #vidademuertos #chichicapa #sanluisdelrio #santodomingoalbarradas #santacatarinaminas #minero #lasmilpas #arroqueno #barril #cuixe #jabalí #papalote&pizarro #madrecuixe #papalome #espadinarroquenomexicana #tepextate #tobalá #tobaziche #pechuga #ibérico
  • Varietals* #agave #maguey #espadín #barril #arroqueño #tepextate #tobalá #jabalí #papalome #papalote #madrecuixe
  • Production English #roast #distilling #harvest #fermentation #copperstill #claystill #thepearls
  • Production Spanish #horno #destilando #cosechar #fermentacíon #alambiquedecobre #olladebarro #lasperlas
  • *Ensure varietal hashtags are only used with appropriate expressions
  • The Responsible Drinking Message (“RDM”) [e.g., Please Drink Responsibly] must appear on all marketing communications. It must be prominent and placed horizontally in the communication.
  • The height of the RDM letters should be 1/100 the sum of the width and the height of the advertisement (i.e., [length units+ height units]/100).
  • Although the RDM and Advertising Mandatory usually appear together, the RDM can be separate from the Advertising Mandatory to achieve prominence. RDM text should be in a contrasting color to the background, to ensure conspicuous visibility.
  • While a generic RDM is permitted, some brands prefer to convey the RDM in their own voice, such as “Sip Easy. Enjoy Malibu Responsibly”.
  • The required elements of the Mandatory include: • Brand name in all caps (e.g. DEL MAGUEY SINGLE VILLAGE® MEZCAL). • Specific type of distilled spirit (e.g., Artisanal Mezcal) • Alcohol by volume statement, expressed as XX% Alc./Vol. • Copyright date year (e.g. © 2023) • Producer, manufacturer, or trade name of the responsible advertiser and address • (e.g., Imported by Del Maguey Co., New York, NY) • Country of origin (e.g. Product of Mexico)
  • When an advertisement refers to a range or line (2 or more) of distilled spirits or wine products, or if space is truly limited (such as in a banner ad), the only mandatory information required is the (1) the copyright date and (2) the name and location of the responsible advertiser.
  • Ensure all media follows trade practice laws (i.e. proper retailer lists, etc.).
  • Ensure compliance with PR/DISCUS Code.
  • Obtain proper permissions for trademarks, copyright, and rights of publicity, as applicable. Always obtain rights to use image and likeness of anyone included in media.
  • Ensure no suggestion of overconsumption; • Show responsible pours. • One copita/serving per person. • Use parts for recipes. • Do not show excessively large glasses that suggest more than a single serving. Cannot include branded content (i.e.no bar names/logos)
  • All media must be approve by PR Brand Manager
  • Must include #ad on all influencer sponsored.
  • Must include RDM and Mandatories on any paid post.
  • The asset must include a Forwarding Advice Notice “FAN” (in addition to the RDM & mandatories): For written assets add: “Please don’t share with anyone under the legal drinking age.” (If space is limited, you use a shortened version; e.g., “For 21+ only”).
  • For video assets, the first frame must read: “This material relates to the promotion of alcohol and should not be viewed by anyone below the legal age of alcohol purchase in the country of viewing.”
Cocktail Recommendations
  • PUEBLA MARGARITA 2 parts Del Maguey Vida Puebla ¾ parts Lime Juice parts Agave Syrup 1 large orange twist Glass -Rocks Method -Shake. Pour. Top with ice. Garnish -Lime wedge
  • VIDA CARAJILLO 1 part Del Maguey Vida Puebla 1 part Licor 43 / Spiced Vanilla Liqueur 2 parts espresso Method -Shake. Pour. Top with fresh ice. Garnish -Mint and powdered sugar
  • THE PUEBLA OLD FASHIONED 2 parts Del Maguey Vida Puebla ¼ parts Agave Syrup 2 dashes Angostura Bitters 1 dash Mole Bitters Glass -Rocks Method -Build in glass. Stir. Garnish -Orange Twist, grated cinnamon
  • SMOKING MOUNTAIN MARTINI 1 parts Del Maguey Vida Puebla 1 parts Kahlua 1 parts Cold Brew or Espresso Glass -Rocks Method -Shake. Strain. Garnish -Grated cinnamon, chocolate covered espresso beans
  • HONEYSUCKLE 2 parts Del Maguey Vida Clasico ¾ parts Lime Juice ¾ parts Clover Honey Syrup* Glass -Rocks Method -Shake. Pour. Top with ice. Garnish -Lime wedge *Or use wildflower honey, especially if it’s local! It brings a beautiful floral element to the flavor profile, and starts a conversation about the importance of bees to local biodiversity. Del Maguey’s apiary program is one of our main sustainability initiatives in Oaxaca.
  • MEZCAL MULE 2 parts Vida Clasico 1 part fresh lime juice 2 parts high-quality Ginger Beer Method -Build in glass. Stir. Garnish -Lime Wheel
  • LA VIDA BUENA 1-% parts Vida Clasico ¾ parts Carpano Antica ¾ Parts Aperol 3 dashes Regan’s Orange Bitters Glass -Rocks Method -Stir. Stain over ice. Garnish -1 wide swath of orange peel
  • FLOR DE PINA 1.5 parts Vida de Muertos % parts lemon juice % parts simple syrup 4 1-inch cubes of pineapple (muddled) 2 dashes Cocoa Bitters Glass -coupe Method -Shake. Strain over ice. Garnish -nutmeg or pineapple slice
  • PORTRAIT FOR PACIANO 2 parts Vida de Muertos 1 part ltalicus ¼ oz 1:1 Cane sugar simple syrup 1 dash orange bitters Rinse Pernod Garnish -Lemon oil or twist
  • PERFECT PALOMA 2 parts Vida de Muertos 1.5 parts fresh grapefruit juice* .5 parts lime juice ¼ part agave nectar* Pinch of salt Glass -highball Garnish -Grapefruit wedge *These ingredients can be substituted with 5 parts high-quality grapefruit soda
  • NAKED & FAMOUS (by Joaquin Simo, New York City) % parts Chichicapa % parts yellow chartreuse % part Aperol % part fresh lime juice Glass -coupe Garnish -none
  • OAXACAN OLD FASHIONED 2 parts San Luis del Rio Bar spoon agave nectar 4 dashes Angostura bitters 2 dashes Orange bitters Glass -Rocks Garnish -Orange or Lemon peel
  • Bartender Tip Try your favorite Del Maguey Mezcal as a base or modifier in your favorite classic cocktail where you would usually use whiskey, tequila, or gin.
  • 3 OF OUR FAVORITES: Corpse Reviver #2 The Last Word Classic Manhattan
Awards
  • A complete multi-page document with more award details is available for download at: htt s: delma ue .com assets
🐛 Report