Dell

Official Websites

• https://www.dell.com
• https://www.dell.com/en-us
• https://www.dell.com/support/home/en-us
• https://www.delltechnologies.com
• https://www.dellretailstores.in
• https://www.dell.co.in

Brand Guidelines

2012

Brand Summary

Mission

• The Dell logo serves as a positive embodiment of Dell’s uniqueness, maximizing visual appeal and effectiveness in a competitive marketplace, and reflecting the transparency and vibrancy of the brand [^1].

Core Values

• uniqueness
• transparency
• clarity
• heritage
• simplicity
• effectiveness

Target Audience

• Individuals and organizations seeking clear, recognizable, and effective branding in technology and related fields [^2].

Personality Traits

• straightforward
• simple
• vibrant
• clear

Visual Identity Overview

• Dell’s visual identity centers on a minimalistic, bold, circular logo with a stylized ‘E’, using a primary color palette of Dell Blue, white, gray, and dark gray. The logo is protected by clear space, used in specific color contexts, and must not be altered or combined with other elements [^3].

Categories

Logo Usage

• Below are the primary stand-alone logo variations -Dell Blue and white. Either may be used in our materials as an initial introduction to our brand. Guidance on stand-alone logo application can be found on page 1.4. All stand-alone logo assets and their respective color variations can be downloaded from the DAM.
• Dell Blue* C92 M34 YO KO RGB 0-133-195 / Hex #0085C3
• Either the Dell Blue or white logo may be used as our primary logo.
• Note: Dell Blue is a custom color for print.
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred. Refer to page 1.4 for examples.
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444 The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.
• Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement “X” as shown. This measurement is equal to the height of the letter O in the word mark.
• The Dell stand-alone logo is restricted to 0.5˝for print and 30px for digital applications. Violating this standard compromises the integrity and legibility of the logo. For logo sizes smaller than minimum sizes shown, please contact brand@dell.com for approval.
• Print 0.5” height (12.7 mm) .5” width (12.7 mm)
• Digital 30px height 30px width

Color Palette

• Dell Blue* C92 M34 YO KO RGB 0-133-195 / Hex #0085C3
• Note: Dell Blue is a custom color for print.
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA
• The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred. Refer to page 1.4 for examples.
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444
• The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.
• Either the Dell Blue or white logo may be used as our primary logo.
• Consistent usage of our Dell Blue or white logos on our supporting color palette helps build recognition of our brand and ensures our logo is always rendered with proper impact and legibility. The Dell Blue logo should only be used on white and Dell Light Gray backgrounds, while the white Dell logo can be used on any color from our color palette and on imagery where the logo is clear and unobstructed.
• The Dell Blue stand-alone should never be used on complex imagery or on a background other than solid white or Dell Light Gray. The Dell Gray and Dell Dark Gray logos should never be used on colored backgrounds.
• Do not change the color of our logo.

Visual Style

• Dell Blue* C92 M34 YO KO RGB 0-133-195 / Hex #0085C3
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444
• Either the Dell Blue or white logo may be used as our primary logo.
• Dell Blue is a custom color for print.
• The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred.
• The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.
• Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement “X” as shown. This measurement is equal to the height of the letter O in the word mark.
• The Dell stand-alone logo is restricted to 0.5˝for print and 30px for digital applications. Violating this standard compromises the integrity and legibility of the logo. For logo sizes smaller than minimum sizes shown, please contact brand@dell.com for approval.
• Print 0.5” height (12.7 mm) .5” width (12.7 mm)
• Digital 30px height 30px width

2008

Brand Summary

Mission

• The Dell logo serves as a positive embodiment of Dell’s uniqueness, maximizing visual appeal and effectiveness in a competitive marketplace, and reflecting the transparency and vibrancy of the brand [^1].

Core Values

• uniqueness
• transparency
• clarity
• heritage
• simplicity
• effectiveness

Target Audience

• Individuals and organizations seeking clear, recognizable, and effective branding in technology and related fields [^2].

Personality Traits

• straightforward
• simple
• vibrant
• clear

Visual Identity Overview

• Dell’s visual identity centers on a minimalistic, bold, circular logo with a stylized ‘E’, using a primary color palette of Dell Blue, white, gray, and dark gray. The logo is protected by clear space, used in specific color contexts, and must not be altered or combined with other elements [^3].

Categories

Logo Usage

• Below are the primary stand-alone logo variations -Dell Blue and white. Either may be used in our materials as an initial introduction to our brand. Guidance on stand-alone logo application can be found on page 1.4. All stand-alone logo assets and their respective color variations can be downloaded from the DAM.
• Dell Blue* C92 M34 YO KO RGB 0-133-195 / Hex #0085C3
• Either the Dell Blue or white logo may be used as our primary logo.
• Note: Dell Blue is a custom color for print.
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred. Refer to page 1.4 for examples.
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444 The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.
• Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement “X” as shown. This measurement is equal to the height of the letter O in the word mark.
• The Dell stand-alone logo is restricted to 0.5˝for print and 30px for digital applications. Violating this standard compromises the integrity and legibility of the logo. For logo sizes smaller than minimum sizes shown, please contact brand@dell.com for approval.
• Print 0.5” height (12.7 mm) .5” width (12.7 mm)
• Digital 30px height 30px width

Color Palette

• Dell Blue* C92 M34 YO KO RGB 0-133-195 / Hex #0085C3
• Note: Dell Blue is a custom color for print.
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA
• The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred. Refer to page 1.4 for examples.
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444
• The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.
• Either the Dell Blue or white logo may be used as our primary logo.
• Consistent usage of our Dell Blue or white logos on our supporting color palette helps build recognition of our brand and ensures our logo is always rendered with proper impact and legibility. The Dell Blue logo should only be used on white and Dell Light Gray backgrounds, while the white Dell logo can be used on any color from our color palette and on imagery where the logo is clear and unobstructed.
• The Dell Blue stand-alone should never be used on complex imagery or on a background other than solid white or Dell Light Gray. The Dell Gray and Dell Dark Gray logos should never be used on colored backgrounds.
• Do not change the color of our logo.

Visual Style

• Dell Blue* C92 M34 YO KO RGB 0-133-195 / Hex #0085C3
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444
• Either the Dell Blue or white logo may be used as our primary logo.
• Dell Blue is a custom color for print.
• The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred.
• The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.
• Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement “X” as shown. This measurement is equal to the height of the letter O in the word mark.
• The Dell stand-alone logo is restricted to 0.5˝for print and 30px for digital applications. Violating this standard compromises the integrity and legibility of the logo. For logo sizes smaller than minimum sizes shown, please contact brand@dell.com for approval.
• Print 0.5” height (12.7 mm) .5” width (12.7 mm)
• Digital 30px height 30px width

2010

Brand Summary

Mission

• To help people and organizations thrive with the technologies, solutions, and services Dell provides, fulfilling customer needs and setting Dell apart in the marketplace [^1].

Core Values

• customer-centricity
• authenticity
• innovation
• responsibility
• engagement
• integrity
• simplicity
• visual consistency

Target Audience

• Businesses, organizations, and individuals seeking technology solutions that are straightforward, reliable, and designed to help them thrive [^2].

Personality Traits

• open
• bright
• active
• down-to-earth
• authentic
• straightforward
• simple
• confident

Visual Identity Overview

• Dell’s visual identity is anchored by the Dell Blue color, a clean and modern logo, consistent use of vibrant color palettes, approachable typography (Museo for Dell), authentic and bright imagery, and distinctive graphic elements like rounded corners. The brand emphasizes clarity, simplicity, and a unified look across all touchpoints [^3].

Categories

Brand Imagery

• Our visual system uses photography to convey our brand personality and to create communications that engage our customers in positive and authentic ways.
• The way we select and use lifestyle, product and supporting imagery makes an important statement about who we are. It’s one of the ways that we signal and shape the customer­centric experiences that we deliver.
• Our imagery must reflect our brand personality. We reflect these chacteristics by using imagery that is open, bright, active, down-to-earth and authentic.
• Our purpose is to help people and organizations thrive with the technologies, solutions and services we provide. We demonstrate this by using imagery that focuses on people and groups pursuing what’s important to them.
• Along with capturing the spirit and vitality of the Dell brand, these images demonstrate the important role Dell plays in day-to-day life and business.
• In a reflection of our own values, we select people who look honest, active and authentic -not posed. We use lifestyle photography in authentic settings at home or in business environments, with or without Dell products.
• Do show real product interaction
• Do show real life situations in “Dell-friendly” environments
• Do not show staged interaction or exaggerate effects/poses
• Do show technology working for the customer in natural environments
• Do portray people in thriving and enjoyable situations
• Do not use overly conceptual imagery that is disconnected from Dell product usage
• Do show environments infused with bright, natural light
• Do show people in bright and natural light
• Do not focus attention on Dell product by showing user out-of-focus
• Dell creates solutions that people use to achieve their goals. In keeping with their design and their ease-of-use, Dell products are photographed in a straightforward, clean and uncluttered style. This demonstrates our commitment to technology that is perfectly suited both to what it makes possible, and to the customer who uses it.
• Do use simple props and styling to convey unique product qualitites
• Do ground the product using subtle shadows and reflection
• Do use depth
• Do not allow the surrounding environment to overwhelm the product
• Do not “float” or unnaturally pose products
• Do not use dark and “cluttered” imagery as a primary photograph
• Supporting imagery is used to tell a story or to represent abstract concepts. It can also be used to reinforce the concepts evoked by our primary lifestyle and product photography. By choosing imagery that reflects our personality, and is consistent in style, we create a unified look and experience for our brand across touch points.
• Do use images of ‘growth and thrive’ to support a concept
• Do use images of beneficial use of technology
• Do use imagery that clearly evokes a concept or an idea
• Do not use cliched imagery
• Do not use embellished scientific renderings
• Do not use photo-montaged or digitially enhanced imagery
• The use of imagery plays a major role in conveying our brand personality and values. Creating the right tone and manner is critical to supporting our brand attributes. All of our photography must deliver on the core theme of “thriving,” and is open, bright, active, and authentic.
• Our photography is fresh and inspirational, yet natural and grounded. We must utilize realistic and relevant shots with ample natural lighting. We use this photographic approach to create an emotional connection with customers and to convey an upbeat and positive feel.
• Our photography becomes more dynamic by adding people in motion to our backgrounds.
• Using depth of field allows the viewer to focus on the main aspect of an image. In addition, selective focus creates compelling moments with character, clarity and context.
• Introduce color accents in objects or clothing (preferably from Dell’s accent color palette) to add vibrancy and optimism to all Dell communications.
• To create a unified look and feel of imagery, use bright and natural background lighting that does not “blow-out” to white. Photography edges need to be visible on a white page except for images that are “cut-out” or silhouetted.
• Photos of people might be cropped tightly for an intimate view, capturing the character and spirit of an individual. Or, they might be cropped from a more distant perspective, providing greater context to illustrate customers’ lives.
• Product photos can be cropped or scaled to call out a feature, emphasize the engineering of a product, or suggest an environment (without having to show an entire, artificially created setting).
• Supporting images can be cropped to create an abstract pattern for a background, or to show an important detail.
• Put focus on the person using a Dell product
• Off-centered cropping creates a more dynamic, interesting composition
• Do not crop peoples faces or eyes
• Do not focus on blurred and unattractive elements
• Do not focus on product but people

Color Palette

• Our color system is anchored by “Dell Blue,” an ownable hue with strong visual impact. Our color palette, including secondary colors, brings vibrancy and a positive impact to all Dell communications.
• Dell Blue Dell Blue* - Spot C92 M34 Y0 K0 - Process (coated) The Dell Blue logo should be used as the primary logo. Note: Dell Blue is a custom color. See page 2.2 for more information.
• Dell Blue is a custom color. When reproducing Dell Blue as a spot color reference the custom swatches to ensure a correct match. For swatches please contact brand@dell.com.
• Dell Blue solid ink formula: Extender - 51% (transparent) Phthalo - 25% Reflex blue - 18% Opaque white - 2% Additives - 4% (wax)
• It is essential that our use of color is consistent across all applications. By referring to the guidelines, we will achieve the desired results for our brand, and work more efficiently by eliminating guesswork.
• We have identified precise Dell Blue specifications for CMYK, RGB and solid ink. The accompanying chart lists the values that should always be used when rendering our primary colors. Never use tints of any color in the primary or secondary palette.
• The colors shown on this page and throughout these guidelines have not been evaluated by Pantone®, Inc. for accuracy and may not match the PANTONE® Color Standards. Consult current PANTONE® publications for accurate color. PANTONE® is the property of Pantone, Inc.
• Color name PANTONE® CMYK RGB/HEX Dell Blue – C92 M34 Y0 K0 (coated value) 0-133-195 #0085C3 Dell Gray Pantone® Cool Gray 5 C15 M9 Y8 K22 170-170-170 #AAAAAA White C0 M0 Y0 K0 255-255-255 #FFFFFF
• Our supporting colors have been selected with the same precision as our primary colors. The palette of accent and neutral colors has been chosen to work in support of Dell Blue, Dell Cool Gray and White.
• Our colors have been chosen to work well in combination with each other, and to enable a full range of visually engaging communications.
• The accompanying chart provides the values that should always be used when working with our palette across all applications.
• Note: Dell Periwinkle and Dell Aqua should not be used on the same surface as Dell Blue.
• Color name PANTONE® CMYK RGB/HEX Dell Green PMS 376 C53 M0 Y96 K0 122-184-0 #7AB800 Dell Yellow PMS 7408 C0 M30 Y100 K0 242-175-0 #F2AF00 Dell Red PMS 7417 C0 M80 Y80 K0 220-80-52 #DC5034 Dell Berry PMS 7425 C4 M93 Y28 K14 183-41-90 #B7295A Dell Purple PMS 2603 C73 M98 Y0 K3 110-37-133 #6E2585 Dell Dark Gray PMS Cool Gray 11 C48 M36 Y24 K66 (or 85%K) 68-68-68 #444444 Dell Light Gray PMS Warm Gray 1 C2 M3 Y4 K5 238-238-238 #EEEEEE Dell Periwinkle PMS 646 C73 M30 Y3 K10 84-130-171 #5482AB Dell Aqua PMS 632 C93 M2 Y13 K6 0-155-187 #009BBB
• Never use tints of any color in the primary or secondary palette.

Typography

• Typography is a strong extension of our brand’s personality. We use Museo for Dell as our primary corporate typeface. This modern and approachable typeface helps us communicate ideas simply and confidently.
• Our brand typeface, Museo for Dell, is available in three font weights along with Museo Sans for Dell for maximum flexibility across applications. Museo Sans for Dell should be used only in layouts requiring smaller size type.
• Our primary alternate typeface is Trebuchet. Trebuchet can be used as a substitute when Museo for Dell is not available in certain applications. Usage examples would include web, email and Microsoft Word and Excel. See additional localized language typefaces below.
• The following are illustrate the dos and don’ts associated with using our typeface. • Do use only the approved Dell typefaces • Do set type in “sentence case” - combination of uppercase and lowercase • Do use flush left, rag right for body copy • Do use only approved Dell colors for type; default is 85%K • Do set tracking to ‘10’ for headlines over 20 pt in size • Do not alter the style or color for emphasis; avoid all caps • Do not justify body copy or open letter spacing • Do not substitute Museo for Dell for other typefaces • Do not distort the typeface (e.g. using special effects, such as drop shadows, or modify the letterforms)
• The following typefaces, and all associated weights, are no longer to be used. These must be replaced accordingly by Museo for Dell or Museo Sans for Dell.

Logo Usage

• Note: Our logo must never be altered, modified or recreated. Any attempt to modify or alter our logo is a direct violation of our brand policy.
• The Dell Blue logo should be used as the primary logo.
• Clear space is the area that is required around the outside of our logo and must be kept free of other graphic elements such as headlines, text and the outside edge of materials. The minimum required clear space is defined by the measurement “X” as shown. This measurement is equal to the height of the letter D in the Dell word.
• The minimum size the Dell logo is restricted to is 0.5“. Violating this standard compromises the integrity and legibility of the logo. The minimum usage for online is restricted to 40px.
• Offline 0.5” Diameter (12.7mm)
• Digital 40px Diameter

Tone And Messaging

• Our brand reflects and defines who we are and how we are viewed by our customers and stakeholders. By tying all our actions and communications back to the Dell brand, we strengthen and enhance its value.
• Dell’s visual identity is a critical element of our overall brand strategy. As our unique signpost, it highlights our brand personality across all touchpoints with our stakeholders.
• In keeping with our brand personality, the mark is straightforward and simple, communicating directly and without “fluff.” It is rendered to maximize visual appeal and effectiveness – qualities that grow increasingly important in a crowded, competitive marketplace.

Visual Style

• Note: Our logo must never be altered, modified or recreated. Any attempt to modify or alter our logo is a direct violation of our brand policy.
• The Dell Blue logo should be used as the primary logo.
• Dell Blue* - Spot C92 M34 Y0 K0 - Process (coated)
• Clear space is the area that is required around the outside of our logo and must be kept free of other graphic elements such as headlines, text and the outside edge of materials. The minimum required clear space is defined by the measurement “X” as shown. This measurement is equal to the height of the letter D in the Dell word.
• The minimum size the Dell logo is restricted to is 0.5“. Violating this standard compromises the integrity and legibility of the logo. The minimum usage for online is restricted to 40px.
• Offline 0.5” Diameter (12.7mm)
• Digital 40px Diameter

Layout And Composition

• Clear space is the area that is required around the outside of our logo and must be kept free of other graphic elements such as headlines, text and the outside edge of materials. The minimum required clear space is defined by the measurement “X” as shown. This measurement is equal to the height of the letter D in the Dell word.
• The minimum size the Dell logo is restricted to is 0.5“. Violating this standard compromises the integrity and legibility of the logo. The minimum usage for online is restricted to 40px.
• Offline 0.5” Diameter (12.7mm)
• Digital 40px Diameter
• Ideally, only one shape with rounded corners should be used on a single page. Overuse of rounded corners diminishes their impact and meaning.
• Rounded corner elements should not be made smaller than 1” x 1”. At sizes smaller than this, a rounded corner becomes illegible and the message will have insufficient impact.
• This is a 2”x 2” square. The corner radii are 5 points or 0.0694“. Start with this basic measurement, then all other sizes increase or decrease exponentially.
• Do not combine round and sharp corners
• Do not place body copy into the rounded corners
• Do not change the ratio of the rounded corners
• Do not use more than one image within the rounded corners

Co Branding

• Partnering with other organizations that support our values through co-branding or sponsorship opportunities adds value to our brand by reaching new customers and reinforcing awareness of Dell among existing customers. Care must be taken to ensure that we and any partner relationships are clearly and consistently identified. A simple, thin vertical rule and uniform spacing should separate the Dell logo from any partner logo. Consideration should be taken to ensure the visual prominence of our logo is maximized in all situations.
• Use the primary Dell Blue logo. The keyline separator should be colored Dell Gray.
• The Dell logo, separator rule and partner logo should all be reversed to white (use appropriate White or reversed logo artwork from partner organization).
• All partner lockups must include proper spacing and a vertical rule.
• Never overlay our logo on another.
• Never stack a partner lockup.
• Never tilt the vertical rule that separates our logo from a partner.

Packaging Design

• The application of our primary Dell blue logo should always serve as the first impression. Once that brand impression has been made, it is acceptable to use either the white logo or the light gray logo. The examples below illustrate use case scenarios for logo application.
• Clear space is the area that is required around the outside of our logo and must be kept free of other graphic elements such as headlines, text and the outside edge of materials. The minimum required clear space is defined by the measurement “X” as shown. This measurement is equal to the height of the letter D in the Dell word.
• The minimum size the Dell logo is restricted to is 0.5“. Violating this standard compromises the integrity and legibility of the logo. The minimum usage for online is restricted to 40px.
• Dell Blue* - Spot C92 M34 Y0 K0 - Process (coated) The Dell Blue logo should be used as the primary logo. Note: Dell Blue is a custom color. See page 2.2 for more information.
• Dell Blue solid ink formula: Extender - 51% (transparent) Phthalo - 25% Reflex blue - 18% Opaque white - 2% Additives - 4% (wax)
• Never use tints of any color in the primary or secondary palette.
• The colors shown on this page and throughout these guidelines have not been evaluated by Pantone®, Inc. for accuracy and may not match the PANTONE® Color Standards. Consult current PANTONE® publications for accurate color. PANTONE® is the property of Pantone, Inc.
• Dell Blue: C92 M34 Y0 K0 (coated value), RGB: 0-133-195 #0085C3
• Dell Gray: Pantone® Cool Gray 5, C15 M9 Y8 K22, RGB: 170-170-170 #AAAAAA
• White: C0 M0 Y0 K0, RGB: 255-255-255 #FFFFFF
• Dell Green: PMS 376, C53 M0 Y96 K0, RGB: 122-184-0 #7AB800
• Dell Yellow: PMS 7408, C0 M30 Y100 K0, RGB: 242-175-0 #F2AF00
• Dell Red: PMS 7417, C0 M80 Y80 K0, RGB: 220-80-52 #DC5034
• Dell Berry: PMS 7425, C4 M93 Y28 K14, RGB: 183-41-90 #B7295A
• Dell Purple: PMS 2603, C73 M98 Y0 K3, RGB: 110-37-133 #6E2585
• Dell Dark Gray: PMS Cool Gray 11, C48 M36 Y24 K66 (or 85%K), RGB: 68-68-68 #444444
• Dell Light Gray: PMS Warm Gray 1, C2 M3 Y4 K5, RGB: 238-238-238 #EEEEEE
• Dell Periwinkle: PMS 646, C73 M30 Y3 K10, RGB: 84-130-171 #5482AB
• Dell Aqua: PMS 632, C93 M2 Y13 K6, RGB: 0-155-187 #009BBB
• Note: Dell Periwinkle and Dell Aqua should not be used on the same surface as Dell Blue.

2012

Brand Summary

Mission

• Delivering technology solutions that enable people everywhere to grow and thrive [^1].

Core Values

• Democratizing technology
• Customer-centricity
• Enabling human potential
• Transparency
• Consistency
• Authenticity
• Inclusivity
• Technological excellence [^2]

Target Audience

• Every person at every age and in every profession, from young students to data center administrators to CIOs of global corporations, across 180 countries [^3].

Personality Traits

• Straightforward
• Simple
• Approachable
• Confident
• Authentic
• Open
• Customer-focused [^4]

Visual Identity Overview

• Dell’s visual identity is anchored by the Dell Blue color, a clean and bold logo with a distinctive tilted ‘E’, a modern and approachable typeface (Museo for Dell), vibrant and flexible color palette, photojournalistic and authentic photography, simple and functional illustration style, and consistent use of rounded-corner graphic elements. The brand emphasizes clarity, simplicity, and authenticity across all touchpoints .

Categories

Brand Imagery

• To ensure our images represent our brand personality and, in turn, engage viewers and help them feel part of the experience pictured, make sure the photographs you select or shoot for Dell: 1. Capture authentic moments. • People should be shown at ease and content rather than posed, staged or overly cheerful. Viewers are naturally more drawn in when people in a photograph appear real and truly engaged in their activity. • Subject(s) should appear in natural positions and situations as if enacting a scene rather than being static and/or posed. Posing in perfect angles loses or destroys authentic connection. • Capturing an authentic moment is similar to how one frame of a high-definition video can capture the essence and spirit of a moment. 2. Utilize authentic lighting. • Lighting should look natural even if it is artificial, and we should never be able to tell a photo is lit. Overuse of studio lighting can create an inauthentic feel. • Use shots that capture natural light or that use a bounce to capture available light. • Not all images need to be overly bright. Avoid shooting people on an isolated white background, which results in a loss of the environment’s context. 3. Present natural environments. • Do not clip people and objects out of their original environment. • Do not show overly manicured environments. • Allow little imperfections or “happenings” such as glare from a window, a slightly messy desk or someone in mid-thought. 4. Showcase the Dell product in real ways. • Show people’s natural, real-life use of our products. • Our product(s) should not be imposed on or “forced” into an environment but rather shown how it/they would naturally be used. • Allow product to provide context for the story without always being the focus of the shot. 5. Consider the point of view. • Explore interesting yet authentic angles to capture an everyday task. A creative point of view makes subjects look engaged in the scene rather than just spectators. • Crop an image or use a forced perspective and control depth of field to isolate subjects and emphasize their story.
• Imagery should capture authentic life interactions and expressions between people who happen to be caught in a moment. Avoid imagery where people are intentionally looking at the camera as this loses the spontaneity of capturing a moment in time.
• If conceptual photos are necessary, they should be real and relevant to the message.
• Do show authentic, real-life interactions between people.
• Do capture authentic lighting.
• Do consider different perspectives in imagery.
• Do show natural expressions and depth of field.
• Do capture people in spontaneous moments if looking at the camera.
• Do include a diversity of people (ethnicities, gender, ages …).
• Do capture real objects and textures for conceptual imagery needs.
• Do use real outdoor images (natural lighting, color )
• Do capture natural imperfections of people and environments.
• Do not show items in an unrealistic or ungrounded environment.
• Do not use cliche images for business metaphors.
• Do not use imagery that evokes fear or anxiety.
• Do not use cliche images for success, winning or any other representation.
• Do not use digitally enhanced or complex, photomontaged imagery.
• Do not use imagery that has a dark subject matter.
• Do not show people in unrealistic environments.
• Do not show or use images with a overt sexual theme.
• Do not show artificial emotion or staged movement.
• People and products should not be imposed on an environment but rather shown naturally how they would appear. The product logo does not always need to be the hero or even fully visible; it is about the story you are trying to tell.
• Do focus on customers when the story is about them.
• Do show people as they would appear in their work environments.
• Do show products in non­manicured environments.
• Do show real-life situations.
• Do take advantage of natural lighting.
• Do capture genuine interaction and expressions of people.
• Do be conscious of diversity inclusion (ethnicities, gender, ages …).
• Do show authentic product interaction.
• Do find creative points of view to capture the “fly on the wall” perspective.
• Do not use overly manicured subjects or staged shots.
• Do not show cords or chargers that detract from the main product image.
• Do not place a product into an environment that is inappropriate to that product.
• Do not show our products being used inappropriately.
• Do not show our products being damaged.
• Do not use overly complex images so product is lost.
• Do not show digitally colored/altered views of our products.
• Do not “float” or unnaturally pose our products.
• Do not use “cluttered” interior product imagery as a primary image.
• Do not show products on backgrounds that lack proper contrast.
• Do not add background imagery or illustration elements to product shots.
• Do not show products on background colors not in the Dell color palette.
• Do not show more than three different products in one composited shot.
• Do not show outdated products.
• Do not show products grounded on a split-color background.
• Do not show multiple products on different perspective planes.

Color Palette

• We use color to make a distinctive, positive impression in a crowded marketplace. Our bright, flexible palette uses vibrant saturation that proves appealing to customers. Our color system is anchored by Dell Blue, an ownable hue with strong visual impact. Our color palette, including supporting colors, brings vibrancy and a positive impact to all Dell communications.
• It is essential that our use of color be consistent across all applications. By referring to these guidelines, we will achieve the desired results for our brand, and we’ll work more efficiently by eliminating guesswork.
• We have identified precise Dell Blue specifications for CMYK, RGB and solid ink. The accompanying chart lists the values that should always be used when rendering our principle color palette.
• Never use tints or gradients of any color in the principle or supporting palette.
• Dell Blue is our primary brand color and we should use it as often as we can to help drive a consistent feel across communications. Colors from our supporting palette should be used to assist delivery of our vibrant personality.
• The colors shown on this page and throughout these guidelines have not been evaluated by Pantone®, Inc. for accuracy and may not match the Pantone® Color Standards. Consult current Pantone® publications for accurate color. Pantone® is the property of Pantone, Inc.
• Dell Blue: C92 M34 Y0 K0 (coated value), RGB 0-133-195 #0085C3
• Dell Gray: Pantone® Cool Gray 5, C15 M9 Y8 K22, RGB 170-170-170 #AAAAAA
• White: C0 M0 Y0 K0, RGB 255-255-255 #FFFFFF
• Dell Blue is a custom color for printed materials. When reproducing Dell Blue as a spot color, reference the custom swatches to ensure a correct match. For swatches please contact brand@dell.com.
• Dell Blue solid ink (coated) formula: Extender 51% (transparent), Phthalo 25%, Reflex blue 18%, Opaque white 2%, Additives (wax)
• Our supporting colors have been selected with the same precision as our principle colors. The palette of accent and neutral colors has been chosen to work in support of Dell Blue, Dell Gray and white.
• Our colors have been chosen to work well in combination with each other, and to enable a full range of visually engaging communications.
• Try to avoid using more than three supporting colors with Dell Blue in any one layout.
• Note: Dell Periwinkle and Dell Aqua should not be used on the same surface as Dell Blue.
• Dell Green: PMS 376, C53 M0 Y96 K0, 122-184-0, #7AB800
• Dell Yellow: PMS 7408, C0 M30 Y100 K0, 242-175-0, #F2AF00
• Dell Orange: PMS 151, C0 M48 Y95 K0, 255-119-0, #FF7700
• Dell Red: PMS 7417, C0 M80 Y80 K0, 220-80-52, #DC5034
• Dell Dark Red: PMS 186, C0 M100 Y81 K4, 206-17-38, #CE1126
• Dell Berry: PMS 7425, C4 M93 Y28 K14, 183-41-90, #B7295A
• Dell Purple: PMS 2603, C73 M98 Y0 K3, 110-37-133, #6E2585
• Dell Teal: PMS 7472, C52 M0 Y25 K0, 113-198-193, #71C6C1
• Dell Periwinkle: PMS 646, C73 M30 Y3 K10, 84-130-171, #5482AB
• Dell Aqua: PMS 632, C93 M2 Y13 K6, 0-155-187, #009BBB
• Dell Dark Gray: PMS Cool Gray 11, C48 M36 Y24 K66, 68-68-68, #444444
• Dell Light Gray: PMS Warm Gray 1, C2 M3 Y4 K5, 238-238-238, #EEEEEE

Typography

• Typography is a strong extension of our brand personality. We use Museo for Dell as our primary corporate typeface. This modern and approachable typeface helps us communicate ideas simply and confidently.
• Our brand typeface, Museo for Dell, is available in three font weights along with Museo Sans for Dell for maximum flexibility across applications. Museo for Dell should be used primarily for headlines, while Museo Sans for Dell should be used for supporting text such as body copy and calls to action (CTAs).
• Our alternate English typeface is Trebuchet. Trebuchet can be used as a substitute when Museo for Dell is not available in certain applications (online, email, Word and Excel).
• Museo for Dell 100
• Museo for Dell 300 (Default weight)
• Museo for Dell 700
• Museo Sans for Dell 100
• Museo Sans for Dell 300
• Museo Sans for Dell 700
• Trebuchet
• For regions where English (Museo for Dell) is not appropriate, please default to the substitute fonts below for marketing needs. To obtain purchase information, please contact brand@dell.com.
• Arabic Mix Arab
• Museo Cyrillic
• Korean Yoon Gothic
• Simplified Chinese FZZhongQian – M16S (Lanting)
• Greek Triplex Sans Serif Greek
• Thai Thai Kitthada
• Traditional Chinese FZZHunYuan – M02S
• Hebrew Narkiss
• Vietnamese Vietnamese Museo for Dell
• Japanese ShinGo
• Hindi Shree Dev
• The following typefaces and all associated weights should no longer be used. These must be replaced by Museo for Dell or Museo Sans for Dell as appropriate.
• Arial (Note: Arial Unicode is approved for regional system use)
• Interstate
• Gotham
• Univers
• The following illustrate the do’s associated with using our typeface.
• Do use only the approved Dell typefaces (Museo for Dell and Museo Sans for Dell).
• Do set type in “sentence case” -the first letter of a sentence is capitalized, the remaining letters are in lowercase. Calls to action (CTAs) should remain in “title case” -the first letter of each major word is capitalized.
• Do add final punctuation to headlines and subheads if they’re complete statements, questions or exclamations.
• Do use Museo for Dell for headlines and Museo Sans for Dell for supporting text, including body copy and CTAs.
• Do use flush left, rag right for all copy, including headlines, where regionally appropriate; centered copy is not recommended.
• Do use only the approved Dell color palette for body copy; default is Dell Dark Gray (or 85% K).
• The following points illustrate the do not’s associated with using our typeface.
• Do not use all caps; the only exception is acronyms.
• Do not use Museo for Dell 700 (bold) for headlines; it implies shouting.
• Do not justify or center headlines or body copy.
• Do not hyphenate body copy at the end of lines except for words that are naturally hyphenated. Instead move the whole word to the following line.
• Do not change the color of individual words or sentences within passages of continuous body copy; body copy color should default to Dell Dark Gray. Headlines, subheads and CTAs are exceptions.
• Do not distort the typeface (do not highlight or modify the letterforms or use special effects such as drop shadows).
• Do not include the http:// or www. prefix to the Dell url when it has a forward slash extension.

Logo Usage

• Below are the primary stand-alone logo variations -Dell Blue and white. Either may be used in our materials as an initial introduction to our brand. Guidance on stand-alone logo application can be found on page 1.7. All stand-alone logo assets and their respective color variations can be downloaded from the DAM.
• Dell Blue* C92 M34 YO KO RGB 0-133-195 / Hex #0085C3
• Either the Dell Blue or white logo may be used as our primary logo.
• Note: Dell Blue is a custom color for print. See page 2.1 for more information.
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred. Refer to page 1.8 for examples.
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444 The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.

Tone And Messaging

• Our brand reflects and defines who we are and how we are viewed by our customers and stakeholders. By tying all our actions and communications back to the Dell brand, we strengthen and enhance its value.
• Dell’s visual identity is a critical element of our overall brand strategy. As our unique signpost, it highlights our brand personality across all touchpoints with our stakeholders.
• All our ongoing communications require a clarity of purpose to help maintain brand consistency. For this reason we use our brand ladder and a single, enduring Dell brand platform to guide our messaging.
• In everything we do, we’re focused on delivering solutions to enable effective outcomes — so our customers can overcome obstacles, achieve their goals and pursue their dreams. With that purpose in mind, one distinct line emerged that accomplishes this important communication objective: The power to do more.
• Our illustration style is simple, functional and clear.
• Like the Dell logo, our illustration style focuses on straightforward and simple representations of symbols, ideas, processes and information. Illustrations should use only solid colors from the Dell color palette or be knocked out to white. All illustrations should be flat art — meaning no added dimension, gradients or drop shadows should be used. All illustrations should be intentional and support the primary message.

Brand Values

• Our brand reflects and defines who we are and how we are viewed by our customers and stakeholders. By tying all our actions and communications back to the Dell brand, we strengthen and enhance its value.
• Dell’s visual identity is a critical element of our overall brand strategy. As our unique signpost, it highlights our brand personality across all touchpoints with our stakeholders.
• As the champions and owners of our brand, each of us bears a responsibility to the visual identity. It is important that we all understand how and when to use it, adhering closely to the stated guidelines. Doing so will ensure that we consistently and proudly represent Dell, while bringing even greater success to both our company and our customers.
• Our consistent focus on our customers leads our business. This focus underscores our core purpose: Delivering technology solutions that enable people everywhere to grow and thrive.
• Democratizing technology is at the core of Dell’s philosophy. We believe deeply in making technology that works in service of people everywhere. In fact, we want to help every person at every age and in every profession achieve their potential. That extends from a four-year-old starting school to the data center systems administrator to the CIO of a global corporation.
• Our purpose: Delivering technology solutions that enable people everywhere to grow and thrive
• All our ongoing communications require a clarity of purpose to help maintain brand consistency. For this reason we use our brand ladder and a single, enduring Dell brand platform to guide our messaging.
• In our efforts to clearly define ourselves and effectively position Dell, we’ve outlined our primary customer benefits and unique offerings in a brand ladder. This brand ladder goes beyond a single positioning statement. It is a permanent compass that guides all messaging so we communicate consistently and successfully across all touch points and with all stakeholders.
• While our brand ladder establishes a clear direction for all our communications, we needed a succinct tagline to quickly and powerfully communicate our core purpose. In everything we do, we’re focused on delivering solutions to enable effective outcomes — so our customers can overcome obstacles, achieve their goals and pursue their dreams. With that purpose in mind, one distinct line emerged that accomplishes this important communication objective: The power to do more.

Visual Style

• Dell’s visual identity is a critical element of our overall brand strategy. As our unique signpost, it highlights our brand personality across all touchpoints with our stakeholders.
• It is important that we all understand how and when to use it, adhering closely to the stated guidelines. Doing so will ensure that we consistently and proudly represent Dell, while bringing even greater success to both our company and our customers.
• Below are the primary stand-alone logo variations — Dell Blue and white. Either may be used in our materials as an initial introduction to our brand. Guidance on stand-alone logo application can be found on page 1.7. All stand-alone logo assets and their respective color variations can be downloaded from the DAM.
• Dell Blue* Dell Blue C92 M34 Y0 K0 RGB 0-133-195 / Hex #0085C3
• Pantone Cool Gray 5 C15 M9 Y8 K22 RGB 170-170-170 / Hex #AAAAAA The Dell Gray logo is used only after an introduction of the Dell Blue or white logo has occurred. Refer to page 1.8 for examples.
• PMS CG11 C48 M36 Y24 K66 (85% K is also acceptable) RGB 68-68-68 / Hex #444444 The Dell Dark Gray logo is for limited use only on applications such as newspaper advertising or forms.
• Either the Dell Blue or white logo may be used as our primary logo.
• Note: Dell Blue is a custom color for print. See page 2.1 for more information.

Iconography

• Our logo sets the tone for the overall style — clear, simple and open. While illustrations should not be used for branding or identity elements, they are used for iconography, information graphics and conceptual illustrations.
• Our illustration style is simple, functional and clear.
• Like the Dell logo, our illustration style focuses on straightforward and simple representations of symbols, ideas, processes and information. Illustrations should use only solid colors from the Dell color palette or be knocked out to white. All illustrations should be flat art — meaning no added dimension, gradients or drop shadows should be used. All illustrations should be intentional and support the primary message.
• Translation of online and offline illustration should align to the Dell.com style. Please contact brand@dell.com for approvals of any illustrations that are intended to appear on Dell.com.
• Do not use low-quality or pixelated images.
• Do not use illustration that focuses on circular elements.
• Do not use clip art of any kind.
• Do not use overly conceptual illustrations or concepts.
• Do not use illustrations that are visually complex.
• Do not use unlicensed artwork unless express permission is provided by the artist.
• Do not use images or illustrations that are purely decorative.
• Do not use gradients or gloss effects in printed collateral.
• Do not use photo-enhanced illustrations that combine vector effects.
• Do not use illustrations that are non-functional.
• Do not use drop shadows.
• Do not use offensive or violent illustrations.

Layout And Composition

• Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement “X” as shown. This measurement is equal to the height of the letter O in the word mark.
• The Dell stand-alone logo is restricted to 0.5˝for print and 30px for digital applications. Violating this standard compromises the integrity and legibility of the logo. For tagline logo application needs smaller than the minimum sizes shown below, please use the Dell stand-alone logo. For logo sizes smaller than minimum sizes shown, please contact brand@dell.com for approval.
• Print 0.5” height (12.7 mm) .5” width (12.7 mm)
• Digital 30px width 30px height .72” height (18.2 mm) 1” width (25.4 mm) 52px height 72px width 1.65” width (41.9 mm) .58” height (14.7 mm) 119px width 42px height
• Placement on each application is for illustrative purposes only.
• Consistent usage of our Dell Blue or white logos on our supporting color palette helps build recognition of our brand and ensures our logo is always rendered with proper impact and legibility. The Dell Blue logo should only be used on white and Dell Light Gray backgrounds, while the white Dell logo should be used only on approved brand colors and on imagery where the logo is clear and unobstructed.
• The Dell Blue stand-alone and tagline logos should never be used on complex imagery or on a background other than solid white or Dell Light Gray. The Dell Gray and Dell Dark Gray logos should never be used on colored backgrounds.
• Any modification of our stand-alone or tagline logos confuses their meaning, diminishes their impact, and is not allowed. Precise logo artwork has been created to accommodate any usage need. Never redraw, translate or otherwise alter our logo in any way. The following list of incorrect usages must be avoided to maintain the integrity of our brand.
• Do not create, retype or redraw our logo.
• Do not change the color of our logo.
• Do not add graphics to our logo.
• Do not stretch or alter our logo in any way.
• Do not place our logo near objects without defined clear space.
• Do not fill the interior of our logo with a color; it should remain “transparent.”
• Do not modify our tag line logo color in any way.
• Do not separate the tag line from the logo (except for business cards).
• Do not place our logo on backgrounds with high contrast or that limit legibility.
• Do not use our logo as a read-through in text.
• Do not use graphic effects (drop shadows …) on our logo.
• Do not create a pattern with our tag line logo.

Brand Purpose

• { “category”: “brand_purpose”, “guidelines”: [ { “guideline”: “Our consistent focus on our customers leads our business. This focus underscores our core purpose: Delivering technology solutions that enable people everywhere to grow and thrive.”, “pages”: [iii] }, { “guideline”: “As Michael Dell says, “Technology has always been about enabling human potential.” Democratizing technology is at the core of Dell’s philosophy. We believe deeply in making technology that works in service of people everywhere. In fact, we want to help every person at every age and in every profession achieve their potential. That extends from a four-year-old starting school to the data center systems administrator to the CIO of a global corporation. And we’ve made significant headway as we already serve millions of customers in 180 countries.”, “pages”: [iii] }, { “guideline”: “Our purpose:\nDelivering technology solutions that enable people everywhere to grow and thrive”, “pages”: [iii] } ] }

Brand Positioning

• All our ongoing communications require a clarity of purpose to help maintain brand consistency. For this reason we use our brand ladder and a single, enduring Dell brand platform to guide our messaging.
• In our efforts to clearly define ourselves and effectively position Dell, we’ve outlined our primary customer benefits and unique offerings in a brand ladder. This brand ladder goes beyond a single positioning statement. It is a permanent compass that guides all messaging so we communicate consistently and successfully across all touch points and with all stakeholders.
• While our brand ladder establishes a clear direction for all our communications, we needed a succinct tagline to quickly and powerfully communicate our core purpose. In everything we do, we’re focused on delivering solutions to enable effective outcomes — so our customers can overcome obstacles, achieve their goals and pursue their dreams. With that purpose in mind, one distinct line emerged that accomplishes this important communication objective: The power to do more.

Brand Platform

• All our ongoing communications require a clarity of purpose to help maintain brand consistency. For this reason we use our brand ladder and a single, enduring Dell brand platform to guide our messaging.
• While our brand ladder establishes a clear direction for all our communications, we needed a succinct tagline to quickly and powerfully communicate our core purpose. In everything we do, we’re focused on delivering solutions to enable effective outcomes — so our customers can overcome obstacles, achieve their goals and pursue their dreams. With that purpose in mind, one distinct line emerged that accomplishes this important communication objective: The power to do more.
• The addition of our tagline to our logo conveys our brand platform and promise to our customers and stakeholders around the world.

Brand Ladder

• { “category”: “brand_ladder”, “guidelines”: [ { “guideline”: “All our ongoing communications require a clarity of purpose to help maintain brand consistency. For this reason we use our brand ladder and a single, enduring Dell brand platform to guide our messaging.”, “pages”: [iv] }, { “guideline”: “In our efforts to clearly define ourselves and effectively position Dell, we’ve outlined our primary customer benefits and unique offerings in a brand ladder. This brand ladder goes beyond a single positioning statement. It is a permanent compass that guides all messaging so we communicate consistently and successfully across all touch points and with all stakeholders.”, “pages”: [iv] }, { “guideline”: “While our brand ladder establishes a clear direction for all our communications, we needed a succinct tagline to quickly and powerfully communicate our core purpose. In everything we do, we’re focused on delivering solutions to enable effective outcomes — so our customers can overcome obstacles, achieve their goals and pursue their dreams. With that purpose in mind, one distinct line emerged that accomplishes this important communication objective: The power to do more.”, “pages”: [iv] } ] }

Regional Guidelines

• The Dell tagline logo is available for regional usage in Simplified Chinese, Traditional Chinese and French. Minimum sizes should reflect English versions. All translated tagline logo assets are available in both vertical and horizontal orientations, as well as in the alternate colors mentioned on page 1.1. Creation of new regional tagline logos is strictly prohibited. All assets may be downloaded from the DAM.
• For regions where English (Museo for Dell) is not appropriate, please default to the substitute fonts below for marketing needs. To obtain purchase information, please contact brand@dell.com.
• Arabic Mix Arab
• Museo Cyrillic
• Korean Yoon Gothic
• Simplified Chinese FZZhongQian – M16S (Lanting)
• Greek Triplex Sans Serif Greek
• Thai Thai Kitthada
• Traditional Chinese FZZHunYuan – M02S
• Hebrew Narkiss
• Vietnamese Vietnamese Museo for Dell
• Japanese ShinGo
• Hindi Shree Dev

Partner Relationships

• Locking up elements with our logo is reserved only for a small group of external partners with whom we have a strategic relationship. The default style for internal identities is the name typeset only, without our logo, in Museo for Dell. Only approved assets located on the DAM may be used.
• Creation of new lockups or logos is strictly prohibited. For a complete list of approved lockups and identities, or to request the creation of a new lockup or identity, please contact brand@dell.com.
• Only logos from these companies (Global Alliance partners) are permitted to be locked up with the Dell logo with a vertical pipe, as shown on left: Aruba, Citrix, Microsoft, Salesforce.com, BMC, Intel, Oracle, Symantec, Brocade, Juniper, SAP, VMware.
• To reference these partnerships in body copy, please reference as “Dell | [company name].”
• Acquisition lockups are used for a transitional period to maximize brand equity.
• Do not lock up multiple partner logos.
• Do not lock our logo with a partner product badge.
• Do not lock up our logo with a customer logo.
• Do not alter existing lockups.
• Do not use our tag line logo in any lockup.

Acquisition Guidelines

• Acquisition lockups are used for a transitional period to maximize brand equity.
• Only logos from these companies (Global Alliance partners) are permitted to be locked up with the Dell logo with a vertical pipe, as shown on left: Aruba, Citrix, Microsoft, Salesforce.com, BMC, Intel, Oracle, Symantec, Brocade, Juniper, SAP, VMware.
• Note: To reference these partnerships in body copy, please reference as “Dell | [company name].”

Resources

• The Brand mailbox should be used as a resource in any creative process. Please submit concepts, scripts and storyboards to brand@dell.com before production begins to address creative issues before budget is spent and any cost revisions are incurred. Training is available and can be arranged by contacting brand@dell.com.
• Brand assets, including logos and fonts, are available on the DAM at http://thedam.enfaticg.ggm. Access to the DAM requires an account.
• Access page / Login screen Select your nearest server and click “Go” (most new files get published on the Austin server 24 hrs. before they’re available on all servers around the world). Enter user name and password in pop-up when prompted. If you don’t already have an account for the DAM, click on “Request an Account.”
• Welcome page Click on “Browse”, Then select the “Dell Brand Assets” folder.
• Inside “Dell Brand Assets” folder Here you will find Dell logo files, fonts and other campaign creative.

Promotion Insights

Color Analysis

Statistics computed across 1482 images

Tone Distribution

Sample Images

Image 1

We continue to look for ways to #PressforProgress within our organization so that our team members feel they belong and our customers feel welcome.

Attributes:

• Caption: A woman wearing a black jacket is standing in front of a building.
• Keywords: woman, black jacket, building, International Women’s Day

Image 2

We continue to look for ways to #PressforProgress within our organization so that our team members feel they belong and our customers feel welcome.

Attributes:

• Caption: A woman standing in front of a window with a Dell logo behind her.
• Keywords: Dell, International Women’s Day, Karen Quintos, VP, Chief Customer Officer, Purple background, Office, Window, Smiling, Optimistic, Future, Gender Parity, Press for Progress, Collective Voices, Inclusive, Women Win, EVP, Chief Customer Officer

Image 3

With #GenZ entering the workforce, a ‘modern workforce experience’ is one of @JClarkeatDell’s 5 key imperatives to IT modernization. But how do orgs plan for generational differences in work style? Experts weigh in: ➡️ #DellTechWorld #Realizing2030

Attributes:

• Caption: Six people smiling for the camera
• Keywords: smile, camera, happy, people, diverse, age, race, gender, profession, accessories, age, race, gender, profession, accessories

Image 4

With #GenZ entering the workforce, a ‘modern workforce experience’ is one of @JClarkeatDell’s 5 key imperatives to IT modernization. But how do orgs plan for generational differences in work style? Experts weigh in: ➡️ #DellTechWorld #Realizing2030

Attributes:

• Caption: Five people smiling for a photo.
• Keywords: people, smiling, photo, man, woman, black, white, young, old, glasses, beard, ring, book, watch, suit, pink shirt, yellow hat, striped shirt

Image 5

The world is in a phase of accelerated innovation. Today, we tackled the real-world problems that our customers experience and how we can deliver better outcomes for them. More on this and the 5️⃣0️⃣0️⃣ new software features we released here: #DellTechWorld

Attributes:

• Caption: A display of a World sign with a blue background
• Keywords: World, blue, sign, display, exhibition, lighting, arches

Image 6

The world is in a phase of accelerated innovation. Today, we tackled the real-world problems that our customers experience and how we can deliver better outcomes for them. More on this and the 5️⃣0️⃣0️⃣ new software features we released here: #DellTechWorld

Attributes:

• Caption: A race car with a green and orange body sponsored by Dell Technologies
• Keywords: race car, green, orange, dell, technologies, sponsored, live, ford, rally, car, racing, car, racing, ford, ford racing, ford rally, ford live

Image 7

The world is in a phase of accelerated innovation. Today, we tackled the real-world problems that our customers experience and how we can deliver better outcomes for them. More on this and the 5️⃣0️⃣0️⃣ new software features we released here: #DellTechWorld

Attributes:

• Caption: A sign with many different signs on it.
• Keywords: signs, directions, arrows, various destinations

Image 8

The world is in a phase of accelerated innovation. Today, we tackled the real-world problems that our customers experience and how we can deliver better outcomes for them. More on this and the 5️⃣0️⃣0️⃣ new software features we released here: #DellTechWorld

Attributes:

• Caption: A blue and white archway with a sign for World Solutions Expo.
• Keywords: archway, blue, white, sign, World Solutions Expo, event, conference, exhibit

Image 9

The world is in a phase of accelerated innovation. Today, we tackled the real-world problems that our customers experience and how we can deliver better outcomes for them. More on this and the 5️⃣0️⃣0️⃣ new software features we released here: #DellTechWorld

Attributes:

• Caption: A large display with a Dell Technologies sign.
• Keywords: Dell Technologies, large display, circular, lit up, lights, blue, white, sign, ad, exhibition, convention, indoor, building, ceiling, overhead, circular structure, circular lighting, circular design, circular display, circular sign, circular ad, circular exhibition, circular convention

Image 10

The world is in a phase of accelerated innovation. Today, we tackled the real-world problems that our customers experience and how we can deliver better outcomes for them. More on this and the 5️⃣0️⃣0️⃣ new software features we released here: #DellTechWorld

Attributes:

• Caption: A Dell Technologies display with neon lights and a large blue screen.
• Keywords: Dell Technologies, neon lights, blue screen, lights, technology, display, sign, large, circular, building, ceiling, indoor, exhibit, showcase, show, convention, event

… and 1472 more images

Additional Properties

Revenue History

Operating Income History

Net Profit History

Employees History

Market Capitalization History