Delta Gamma Fraternity

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Brand Guidelines

2007

Brand Summary

Mission

Delta Gamma’s primary purpose is to create an environment for its members in which lasting friendships are established and in which members find the processes, experiences, and disciplines that will stimulate clear thought. Its aim is to foster an atmosphere in which women will develop a deeper love and consideration for mankind, a more profound understanding of the purpose of life, and a basic wisdom upon which to build their lives. The mission is to foster high ideals of friendship, promote educational and cultural interests, create a true sense of social responsibility, and develop the finest quality of character [^1].

Core Values

personal integrity
personal responsibility
intellectual honesty
friendship
educational and cultural interests
social responsibility
quality of character
honesty
truth
accountability
legacy
loyalty

Target Audience

Women of all ages, particularly those seeking a supportive, sisterly environment for personal growth, leadership, and community service [^2].

Personality Traits

hopeful
strong
responsible
honest
accountable
loyal
supportive
friendly

Visual Identity Overview

The visual identity centers on a nautical theme, prominently featuring a navy blue anchor with a red and white striped rope, and a color palette of Wave Navy, Anchor Red, Oxford Cream, Cable Bronze, Splash Blue, Promise Pink, Shield Green, and Hope Rose. Typography relies on Adobe Garamond and Avenir, with strict guidelines for logo usage, color combinations, and layout. The brand emphasizes clean, formal, and inspirational designs, with consistent use of graphic elements, photography styles, and stationery packages to reinforce the Delta Gamma identity [^3].

Categories

Brand Voice

Extensive research and planning have gone into shaping the voice and visuals that form the Delta Gamma personality. As a primary reference tool, this guide will help individuals both within and outside the Delta Gamma sisterhood work together to deliver cohesive, consistently designed messages about Delta Gamma. These visual guidelines will help ensure communications are effective, attractive and fully represent the strength of the Delta Gamma organization and membership.
Delta Gamma’s primary purpose is to create an environment for its members in which lasting friendships are established and in which members find the processes, the experiences and the disciplines that will stimulate clear thought. Its aim is to foster an atmosphere in which women will develop a deeper love and consideration for mankind, a more profound understanding of the purpose of life and a basic wisdom upon which to build their lives.
Delta Gamma offers to women of all ages a rich heritage based on principles of personal integrity, personal responsibility and intellectual honesty. Our primary purpose is to foster high ideals of friendship, promote educational and cultural interests, create a true sense of social responsibility and develop the finest quality of character.
When reading the mission and focusing on the vision of Delta Gamma, there are key words and phrases that help identify the most important messages of the Delta Gamma brand: hope -Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole. strength -Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma. life -Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
The tagline “hope, strength, life.” is based on the foundation and principles of Delta Gamma’s purpose and mission statement. The tagline consists of “for” in the Snell Roundhand script font, creating a wave effect that compliments the Delta Gamma anchor. This wave action symbolizes the progressive movement and continuous advancement which Delta Gamma seeks from all members. The words “hope,” “strength,” and “life” are in the Adobe Garamond serif font with “life” appearing in Anchor Red for emphasis (see pages 10-11 for the Delta Gamma color palette). Hope, strength and life represent the ideals Delta Gamma was founded upon and also emphasize the principles a sister is expected to carry throughout her lifetime.

Brand Imagery

Resolution of photos should be no less than 300dpi for printing purposes. For web and onscreen photos, 72dpi is acceptable.
Photo choices should be selected with a few key points in mind: • Choose photos that compliment the mission and standards that Delta Gamma has set forth. Select positive, friendly photos that capture a warm, sisterly feeling with special attention to the message you are trying to create. • Look for photos that express or evoke an emotion that is consistent with the look and feel of the communication piece that is being created. • Consider generational diversity when selecting photos or stock photography. • Select photos that can be utilized in vertical, horizontal and circle formats. Crop the photo so that it focuses on the person(s) and captures emotion and expression rather than the background.

Color Palette

Eight colors make up the Delta Gamma color palette. Please note that color numbers and process conversions may differ due to the type of paper stock since some stock is uncoated and some is coated.
Using the Pantone Matching System (PMS) allows designers to ‘color match’ specific colors when a design enters production stage -regardless of the equipment used to produce the color. The Pantone system is based on a specific mix of pigments to create new colors -referred to as spot colors.
Pantone Matching System (PMS) Spot Colors • Use these colors when printing spot Pantone colors on uncoated paper stock.
Anchor Red PMS 186
Wave Navy PMS 281
Oxford Cream PMS 1215
Cable Bronze (Metallic) PMS 873 • Use these colors when printing spot Pantone colors on coated paper stock.
Anchor Red PMS 200
Oxford Cream PMS 134
Cable Bronze (Metallic) PMS 873
Splash Blue PMS 279
4-color Process Colors (CMYK) • Use these colors when printing 4-color process colors on uncoated paper stock.
Anchor Red C=0 M=100 Y=50 K=0 Pantone Process 114-1
Wave Navy C=100 M=60 Y=0 K=20 Pantone Process 205-1
Oxford Cream C=0 M=5 Y=50 K=0 Pantone Process 5-6
Cable Bronze (Metallic) C=33 M=41 Y=61 K=5
Splash Blue C=50 M=15 Y=0 K=0 Pantone Process 221-6
4-color Process Colors (CMYK) • Use these colors when printing 4-color process colors on coated paper stock.
Anchor Red C=0 M=100 Y=60 K=10 Pantone Process 108-1
Wave Navy C=100 M=70 Y=0 K=40 Pantone Process 199-1
Oxford Cream C=0 M=10 Y=50 K=0 Pantone Process 5-5
Cable Bronze (Metallic) C=41 M=49 Y=74 K=18
Splash Blue C=65 M=20 Y=0 K=0 Pantone Process 221-5
Promise Pink PMS 495
Promise Pink C=0 M=25 Y=5 K=0 Pantone Process 141-8
Shield Green PMS 583
Hope Rose PMS 1955
Shield Green C=15 M=0 Y=75 K=20 Pantone Process 311-3
Hope Rose C=0 M=100 Y=30 K=35 Pantone Process 131-2
Shield Green C=10 M=0 Y=100 K=15 Pantone Process 311-4
Hope Rose C=0 M=100 Y=40 K=40 Pantone Process 127-1
Main colors utilized in the identity mark.
Utilize these colors as accent colors.
Delta Gamma Color Palette RGB Colors • Use these colors for online presentations (such as PowerPoint), website and display signage where RGB conversions are required.
Anchor Red a50a37
Wave Navy 002967
Oxford Cream eed487
Splash Blue 5d88d9
Promise Pink deb73c
Shield Green acb21d
Hope Rose 7d1d3d
Color suggestions: • To create a cream color in your document that closely matches the cream color of Cougar Opaque Natural paper stock used in the Delta Gamma stationery package (see pages 12-19), suggested use is 7% of the Oxford Cream in the color palette.
Refrain from using anything less than 100% of Anchor Red. Less than 100% creates a pink/orange tone which does not compliment the Delta Gamma color palette.
Additional colors should not be used without approval from the communications team at Delta Gamma Executive Offices.
Color palette variations for each entity: • Fraternity consists primarily of 100% Wave Navy with accents in 100% Anchor Red. • Foundation consists primarily 40% of Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. • Fraternity Housing Corporation consists primarily of 100% Anchor Red with accents in 100% Wave Navy.

Typography

Consistent use of typography is essential to the Delta Gamma identity. When used across all communication materials in combination, the three type families provide a uniform appearance, strengthening the voice of the brand personality.
If you hire or ask a volunteer or vendor to set up artwork, it is their responsibility to purchase the fonts needed, unless fonts can be provided to them. If the Delta Gamma communications team cannot provide the brand fonts, volunteers or vendors will be required to purchase them. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
Use Adobe Garamond or Avenir for main body copy in communication pieces. Avoid using Snell Roundhand as body copy. Headlines in all caps and small caps are acceptable to use in the Adobe Garamond and Avenir font families only. It is acceptable to substitute Arial for the Avenir font family for headlines and body copy on web and onscreen presentations.
When choosing a font for your business correspondence through letters or e-mails (NOT publication standards), you may substitute Garamond for the Adobe Garamond serif font. For the sans serif font, you may substitute Arial for Avenir.
Typographical principles: • Minimize the number of type sizes and multiple face combinations. An abundance of both will create confusion. Simple is best and allows the eye to key on certain areas consistently. • When emphasis is required, select bolder weights of the typeface or italic. Do not make the style bold or italic on the toolbar or the style menu. Select the actual bold or italic font name. Avoid ALL CAPS for emphasis within body copy. • Standard body copy point size for business correspondence is 10-12 pt type. In publications, standard body copy is 9-11 pt type. These guidelines can be modified to 8-10 pt type as long as the type is legible. Remember to keep your audience in mind. Older audiences prefer to have larger point type on communication pieces. In general, it is best not go lower than 7 pt type for readability purposes.
Purchase fonts according to the computer platform you work on (Mac or Windows). To download and install, follow the instructions provided by the site fonts were purchased.
When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear.
It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
Headlines in all caps and small caps are acceptable to use in the Adobe Garamond and Avenir font families only.
Avoid using Snell Roundhand as body copy.
It is acceptable to substitute Arial for the Avenir font family for headlines and body copy on web and onscreen presentations.
For the sans serif font, you may substitute Arial for Avenir.
Minimize the number of type sizes and multiple face combinations. An abundance of both will create confusion.
Simple is best and allows the eye to key on certain areas consistently.
When emphasis is required, select bolder weights of the typeface or italic. Do not make the style bold or italic on the toolbar or the style menu. Select the actual bold or italic font name.
Avoid ALL CAPS for emphasis within body copy.
Standard body copy point size for business correspondence is 10-12 pt type. In publications, standard body copy is 9-11 pt type. These guidelines can be modified to 8-10 pt type as long as the type is legible.
Remember to keep your audience in mind. Older audiences prefer to have larger point type on communication pieces. In general, it is best not go lower than 7 pt type for readability purposes.
Typeset the text in Adobe Garamond, 11 pt type over 14 pt leading.
It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.

Logo Usage

The Delta Gamma identity consists of four different elements, each one playing a significant role in the overall positioning of the Delta Gamma brand. The elements of the logo include: the logomark/symbol, wordmark, entity and tagline.
The Delta Gamma logomark/symbol is the anchor with a cable spiraling down. The anchor, which traditionally stands for hope, has been a symbol for Delta Gamma since 1877.
The words “DELTA GAMMA” appear in the Adobe Garamond typeface. The small-cap, serif typeface reflects the strong, rich heritage and tradition upon which Delta Gamma is based.
Each entity (Fraternity, Foundation, Fraternity Housing Corporation) also appears in the Adobe Garamond typeface in all capital letters. Each entity appears centered directly below the wordmark to distinguish each branch of this organization.
The tagline “for hope, for strength, for life.” is based on the foundation and principles of Delta Gamma’s purpose and mission statement. The tagline consists of “for” in the Snell Roundhand script font, creating a wave effect that compliments the Delta Gamma anchor. This wave action symbolizes the progressive movement and continuous advancement which Delta Gamma seeks from all members. The words “hope,” “strength,” and “life” are in the Adobe Garamond serif font with “life” appearing in Anchor Red for emphasis (see pages 10-11 for the Delta Gamma color palette).
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files.
When using the full logo (all elements present), use only the supplied and approved high resolution graphic files. Additional identity guidelines appear below and continue on pages 6-9. Deviations from any of these specific usages jeopardizes the consistency of the Delta Gamma identity.
Individual logomark/symbol usage • It is acceptable to use the anchor with cable by itself, without the use of the wordmark, entity and tagline. The position of the anchor should always appear upright and never be titled to the left or right.
When using the 2-color logomark/symbol, the anchor must remain in Wave Navy and the cable must remain in Anchor Red.
It is acceptable to use the logomark/symbol in 1-color Wave Navy and black. It is not acceptable to use the individual anchor logomark/symbol in 1-color Anchor Red.
It is acceptable to use the individual logomark/symbol reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining in the same color as the background.
It is acceptable to use the logomark/symbol as a screened option.
Logomark/symbol and wordmark usage together • It is acceptable to use the logomark/symbol and wordmark together without the usage of the entity and tagline. Acceptable options include the 2-color Wave Navy and Anchor Red, 1-color Wave Navy, black and reverse. Using the 1-color Anchor Red logomark/symbol and wordmark together is not acceptable.
It is acceptable to use the logomark/symbol and wordmark as a screened option.
It is acceptable to use the logomark/symbol and wordmark together reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining in the same color as the background.
It is not acceptable to use the logomark/symbol and wordmark together in any position or placement other than the provided high resolution graphic files.
When using the full logo, remember to use only the supplied and approved high resolution graphic files. It is NOT acceptable to re-typeset the logos or graphic elements.
It is only acceptable to use the full logo in 2-color Wave Navy and Anchor Red, 1-color Wave Navy or black. It is not acceptable to use Anchor Red as a 1-color logo option.
The full logo or any graphic elements must not be altered in any way except to increase or decrease proportionally in size.
When placing the full logo in a communication piece, it is important to maintain sufficient “white space” around the image. Always use space equivalent to the height of the “D” or “G” around the full logo on every side. This area should remain free of other visual elements or page trim.
For maximum clarity when logos are placed or imported into a communication piece, refer to page 25 for correct file formats and usage.

Tone And Messaging

Delta Gamma’s primary purpose is to create an environment for its members in which lasting friendships are established and in which members find the processes, the experiences and the disciplines that will stimulate clear thought. Its aim is to foster an atmosphere in which women will develop a deeper love and consideration for mankind, a more profound understanding of the purpose of life and a basic wisdom upon which to build their lives.
Delta Gamma offers to women of all ages a rich heritage based on principles of personal integrity, personal responsibility and intellectual honesty. Our primary purpose is to foster high ideals of friendship, promote educational and cultural interests, create a true sense of social responsibility and develop the finest quality of character.
When reading the mission and focusing on the vision of Delta Gamma, there are key words and phrases that help identify the most important messages of the Delta Gamma brand: hope -Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole. strength -Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma. life -Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
The tagline “for hope, for strength, for life.” is based on the foundation and principles of Delta Gamma’s purpose and mission statement. The tagline consists of “for” in the Snell Roundhand script font, creating a wave effect that compliments the Delta Gamma anchor. This wave action symbolizes the progressive movement and continuous advancement which Delta Gamma seeks from all members. The words “hope,” “strength,” and “life” are in the Adobe Garamond serif font with “life” appearing in Anchor Red for emphasis (see pages 10-11 for the Delta Gamma color palette). Hope, strength and life represent the ideals Delta Gamma was founded upon and also emphasize the principles a sister is expected to carry throughout her lifetime.

Brand Values

for hope… Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole.
for strength… Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma.
for life… Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
Delta Gamma’s primary purpose is to create an environment for its members in which lasting friendships are established and in which members find the processes, the experiences and the disciplines that will stimulate clear thought. Its aim is to foster an atmosphere in which women will develop a deeper love and consideration for mankind, a more profound understanding of the purpose of life and a basic wisdom upon which to build their lives.
Delta Gamma offers to women of all ages a rich heritage based on principles of personal integrity, personal responsibility and intellectual honesty. Our primary purpose is to foster high ideals of friendship, promote educational and cultural interests, create a true sense of social responsibility and develop the finest quality of character.
for hope — Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole.
for strength — Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma.
for life — Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
The tagline “for hope, for strength, for life.” is based on the foundation and principles of Delta Gamma’s purpose and mission statement. The tagline consists of “for” in the Snell Roundhand script font, creating a wave effect that compliments the Delta Gamma anchor. This wave action symbolizes the progressive movement and continuous advancement which Delta Gamma seeks from all members. The words “hope,” “strength,” and “life” are in the Adobe Garamond serif font with “life” appearing in Anchor Red for emphasis (see pages 10-11 for the Delta Gamma color palette). Hope, strength and life represent the ideals Delta Gamma was founded upon and also emphasize the principles a sister is expected to carry throughout her lifetime.
The Delta Gamma logomark/symbol is the anchor with a cable spiraling down. The anchor, which traditionally stands for hope, has been a symbol for Delta Gamma since 1877. Through the hope of service, leadership, mentoring and friendship opportunities, members are able to develop individually while advancing the organization as a whole.

Visual Style

When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files.
The Delta Gamma logomark/symbol is the anchor with a cable spiraling down. The anchor, which traditionally stands for hope, has been a symbol for Delta Gamma since 1877.
The words “DELTA GAMMA” appear in the Adobe Garamond typeface. The small-cap, serif typeface reflects the strong, rich heritage and tradition upon which Delta Gamma is based.
Each entity (Fraternity, Foundation, Fraternity Housing Corporation) also appears in the Adobe Garamond typeface in all capital letters. Each entity appears centered directly below the wordmark to distinguish each branch of this organization.
The tagline “for hope, for strength, for life.” is based on the foundation and principles of Delta Gamma’s purpose and mission statement. The tagline consists of “for” in the Snell Roundhand script font, creating a wave effect that compliments the Delta Gamma anchor. This wave action symbolizes the progressive movement and continuous advancement which Delta Gamma seeks from all members. The words “hope,” “strength,” and “life” are in the Adobe Garamond serif font with “life” appearing in Anchor Red for emphasis (see pages 10-11 for the Delta Gamma color palette).
When using the full logo, use only the supplied and approved high resolution graphic files. Additional identity guidelines appear below and continue on pages 6-9. Deviations from any of these specific usages jeopardizes the consistency of the Delta Gamma identity.
It is acceptable to use the anchor with cable by itself, without the use of the wordmark, entity and tagline. The position of the anchor should always appear upright and never be titled to the left or right.
When using the 2-color logomark/symbol, the anchor must remain in Wave Navy and the cable must remain in Anchor Red.
It is acceptable to use the logomark/symbol in 1-color Wave Navy and black. It is not acceptable to use the individual anchor logomark/symbol in 1-color Anchor Red.
It is acceptable to use the individual logomark/symbol reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining in the same color as the background.
It is acceptable to use the logomark/symbol as a screened option.

Layout And Composition

When placing the full logo in a communication piece, it is important to maintain sufficient “white space” around the image. Always use space equivalent to the height of the “D” or “G” around the full logo on every side. This area should remain free of other visual elements or page trim.
Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5"
The Delta Gamma Fraternity letterhead is a standard 8.5" w x 11" h sheet.
The Delta Gamma Foundation letterhead is a standard 8.5" w x 11 h sheet.
The Delta Gamma Fraternity Housing Corporation letterhead is a standard 8.5" w x 11" h sheet.
The Delta Gamma Fraternity business cards are standard size 3.5" w x 2’ h.
The Delta Gamma Foundation business cards are standard size 3.5" x 2.0".
The Delta Gamma Fraternity Housing Corporation business cards are standard size 3.5" w x 2.0" h.
The Delta Gamma Fraternity envelope is a standard, pre-converted #10 envelope, size 9.5" w x 4.125" h.
Place the mailing address beginning at 3.5" w x 2.0" h.
The Delta Gamma Foundation envelopes are standard, pre-converted #10 envelopes, size 9.5" w x 4.125" h.
The Delta Gamma notecards are 5.5" w x 8.5" h flat, or final single-folded size is 5.5" w x 4.25" h.
A2 size envelopes (5.75" w x 4.375" h) are printed on the Cougar Opaque Natural standard envelope paper stock.
The Delta Gamma labels are printed on the #5164 Avery template, white mailing labels, 6-up on a page. Actual size is 3.33" w x 6.0" h.

Stationery Package

The stationery package includes letterhead, business cards, #10 envelopes, notecards with matching notecard envelopes and mailing labels following the Delta Gamma identity guidelines.
Fraternity letterhead consists primarily of 100% Wave Navy with accents in 100% Anchor Red. Fraternity letterhead is shown at 40% actual size.
The Delta Gamma Fraternity letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with 100% Wave Navy being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Fraternity letterhead remains clean without the use of any ink or graphic elements.
Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5"
When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear.
It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
Foundation letterhead consists primarily of 40% Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. Foundation letterhead is shown at 40% actual size.
The Delta Gamma Foundation letterhead is a standard 8.5" w x 11 h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with 40% Wave Navy being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Foundation letterhead remains clean without the use of any ink or graphic elements.
Fraternity Housing Corporation letterhead consists primarily of 100% Anchor Red with accents in 100% Wave Navy. Fraternity Housing Corporation letterhead is shown at 40% actual size.
The Delta Gamma Fraternity Housing Corporation letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with Anchor Red being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Fraternity Housing Corporation letterhead remains clean without the use of any ink or graphic elements.
For the Delta Gamma Fraternity business cards, there are three front templates from which to choose. If you are a volunteer in need of business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169.
The Delta Gamma Fraternity business cards are standard size 3.5" w x 2’ h. They are printed in the ink colors Wave Navy and Anchor Red, with 100% Wave Navy being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Fraternity business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Fraternity business cards consist primarily of 100% Wave Navy with accents in 100% Anchor Red. Fraternity cards are shown at 80% actual size.
For the Delta Gamma Foundation business cards, there are two front templates from which to choose. If you are a volunteer in need of business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169.
The Delta Gamma Foundation business cards are standard size 3.5" x 2.0". They are printed in the ink colors Wave Navy and Anchor Red, with 40% Wave Navy being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Foundation business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Foundation business cards consist primarily of 40% Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. Foundation cards are shown at 80% actual size.
For the Delta Gamma Fraternity Housing Corporation business cards, there is one front template. If you are in need of Fraternity Housing Corporation business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169.
The Delta Gamma Fraternity Housing Corporation business cards are standard size 3.5" w x 2.0" h. They are printed in the ink colors Wave Navy and Anchor Red, with 100% Anchor Red being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Fraternity Housing Corporation business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Fraternity Housing Corporation business cards consist primarily of 100% Anchor Red with accents in 100% Wave Navy. Fraternity Housing Corporation cards are shown at 80% actual size.
The Delta Gamma Fraternity envelope is a standard, pre-converted #10 envelope, size 9.5" w x 4.125" h. It is printed in the ink color Wave Navy. The envelope is printed on Cougar Opaque Natural, standard envelope paper stock.
Place the mailing address beginning at 3.5" w x 2.0" h. Typeset the text in Adobe Garamond, 11 pt type over 14 pt leading.
It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
Delta Gamma Foundation has two envelope templates (template #1 and template #2 thank you!) The Delta Gamma Foundation envelopes are standard, pre-converted #10 envelopes, size 9.5" w x 4.125" h. Each is printed in the ink color Wave Navy. Envelopes are printed on Cougar Opaque Natural, standard envelope paper stock.
Delta Gamma Fraternity, Foundation and Executive Offices each have one notecard and envelope template. The notecards can be customized on the backside for each Fraternity Council and Foundation Board ofTrustee member. Notecards are blank on the backside for Executive Offices members. All notecards are blank on the inside. If you are in need of notecards and matching envelopes, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169.
The Delta Gamma notecards are 5.5" w x 8.5" h flat, or final single-folded size is 5.5" w x 4.25" h. Each notecard is printed in the ink colors Wave Navy and Anchor Red on Cougar Opaque Natural, 80# card stock. A2 size envelopes (5.75" w x 4.375" h) are printed on the Cougar Opaque Natural standard envelope paper stock.
All notecards and envelope are shown at 40% actual size.
Delta Gamma has one mailing label template for Fraternity and Foundation. It is important to follow these examples exactly. Use only the electronic art supplied on CD-ROM for the reproduction of the Delta Gamma full logo and elements.
The Delta Gamma labels are printed on the #5164 Avery template, white mailing labels, 6-up on a page. Actual size is 3.33" w x 6.0" h. Ink color is Wave Navy.
Typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available.
Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
Labels are shown at 100% actual size.