DMD Diamond

📋 1 Guidelines

🔗 Connections

Sector

Blockchain crypto

Region

International

Guideline Year

2018

Language

English

Tags

Financial

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • DMD Diamond aims to empower people to achieve financial freedom by making every DMD coin an interest bearing asset with high annual interest rate. DMD Diamond is achieving this goal by creating a great network architecture, ever evolving software and sensible management.
Core Values
  • innovation
  • integrity
  • focus
  • scarcity
  • value
  • security
Target Audience
  • Individuals seeking a modern, secure, and efficient digital currency for global transactions, wealth storage, and investment, particularly those interested in blockchain technology and financial freedom.
Personality Traits
  • modern
  • professional
  • innovative
  • secure
  • refined
Visual Identity Overview
  • The visual identity is clean, modern, and minimalistic, featuring a stylized geometric diamond logo, a consistent blue and white color palette, and sans-serif typography (Arial and Gotham Rounded). The brand emphasizes clarity, professionalism, and high-tech aesthetics across all visual elements.

Categories

Brand Imagery
  • Use of any stylized, animated, hand drawn or other versions of a unofficial logo is not permitted. This behavior undermines the logo system and brand consistency. Please consult with DMD Diamond, Trademark Licensing if you have any questions or need further help.
  • All logo symbol versions must have a clear space surrounding ii at all limes in order to maintain clear brand aesthetics.
  • The logo symbol may be used individually or in any combination to best complement individual marketing communications. It may be resized proportionally. CMYK: 95/81/0/0
  • Pantone: 7685 C
  • RGB: 1/69/178
  • HEX#: 0145B2
  • All logo versions must have a clear space surrounding the logo at all limes in order to maintain clear brand aesthetics’s.
  • The Minimum size has been carefully established to ensure our logo is reproduced correctly in smaller sizes. At Minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lower-quality printing technique (i.e. screen printing), ii is recommended that the logo be used in a larger size.
  • A minimum of 1 inch (25.4mm) width for print is preferred. A minimum of 0.625 inch (15.875mm) width for print is preferred.
  • A minimum of 1.5 inch (38.1mm) width for print is preferred. A minimum of 1 inch (25.4mm) width for print is preferred.
  • For images with a light background, we suggest applying a 10-20% black lint to the entire image to maintain legibili­ty of the white logo. The only exception will be due to some limitations with color printing. This is the only lime the logo is permitted to be display in black.
  • The logo in white will be the preferred version when the background is light color.
  • The logo light version will be the preferred version when the background is light color.
  • Do not- Apply outlines
  • Do not- Apply drop shadows
  • Do not- Apply special effects
  • Do not- Apply gradients
  • Do not- Rotate or stretch
  • Do not- Use unauthorized colors
Color Palette
  • Color plays an important role in the DMD Diamond corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the singular color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the DMD Diamond brand.
  • PRIMARY COLORS | Saphire | Cobalt | | CMYK: 100/98/31/47 | CMYK: 95/81/0/0 | | Pantone: 2765 C | Pantone: 7685 C | | RGB: 3/10/73 | RGB: 1/69/178 | | HEX#: 030A49 | HEX#: 0145B2 |
  • Summer Sky CMYK: 66/8/0/0 Pantone: 298 C RGB: 39/183/237 HEX#: 27B7ED Turquoise Blue CMYK: 57/1/3/0 Pantone: 305 C RGB: 88/198/235 HEX#: 58C6EB
  • SECONDARY COLORS | Dark Gray | White | | CMYK: 73/62/58/50 | CMYK: 00/00/00 | | Pantone: 447 C | Pantone: 1-1 C | | RGB: 53/59/62 | RGB: 255/255/255 | | HEX#: 353B3E | HEX#: FFFFFF |
  • It is important that our buttons match the overall contextual style of the DMD Diamond Brand. This means fitting in with the color palette and graphic style already defined in the Brand Guide.
Typography
  • Typography plays an important role in communicating an overall tone and qual­ity. Careful use of typography reinforces our personality and ensures clarity and harmony in all DMD Diamond communi­cations.
  • We have selected Arial Font Family which helps inject energy and enthusiasm in to the entire enterprise as the primary corpo­rate typefaces. PRIMARY FONT
  • Arial Regular
  • Arial Bold
  • The Arial® typeface is one of the most widely used designs of the last 30 years. Drawn in 1982 by Monotype Im­aging designers Robin Nicholas and Patricia Saunders for use in an early IBM® laser printer, Arial has become a staple for textual content.
  • While some believe Arial has its design roots in the Helvetica® type­face, its foundation is actually in the Monotype Grotesque® design, drawn at the turn of the last century.
  • STYLES Regular Bold
  • SECONDARY FONT GOTHAM ROUNDED
  • Gotham Rounded is a technical letter that goes from friendly to high-tech to cheeky with ease.
  • PRINT TYPOGRAPHY BREAKDOWN Caption Text Sample Typography Text Typography hierarchy is another form of visual hierarchy, a sub hierarchy per se in an overall design Arial Regular 6 pt Type/ 9 pt Leading Copy Text Sample Typography Text Gotham Rounded Book 9 pt Type/ 11 pt Leading Headlines Copy-text SAMPLE TYPOGRAPHY TEXT Arial Bold -Capital Letters 10 pt Type/ 12 pt Leading Sub-lines Sections SAMPLE TYPOGRAPHY TEXT Arial Bold -Capital Letters 16 pt Type/ 18 pt Leading Big Headlines and Titles Sample Typography Text Gotham Rounded Bold 25 pt Type/ 27 pt Leading Sequencer and Title for Marketing Sample Text Arial Bold 40 pt Type / 43 pt Leading
  • SCREEN DISPLAY TYPOGRAPHY BREAKDOWN Caption Text Sample Typography Text Arial Regular 14 px Font Size/ 1.5 Line Height Body Copy Sample Typography Text Gotham Rounded Book 16 px Font Size/ 1.62 Line Height Header4 SAMPLE TYPOGRAPHY TEXT Arial Bold -Capital Letters 14 px Font Size/ 1.25 Line Height Header3 SAMPLE TYPOGRAPHY Arial Bold -Capital Letters 16 px Font Size/ 1 Line Height Header2 Sample Typography Gotham Rounded Bold 20 px Font Size/ 1 Line Height Header 1 SAMPLE TEXT Arial Regular -Capital Letters 40 px Font Size/ 1 Line Height
  • Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in corporate colors. The font that has been used is Arial Bold and Arial Regular.
  • Use primary typeface Arial Bold in all upper case.
  • Top Line: Arial Bold HEX#: 0145B2 CMYK: 95/81/0/0 RGB: 1/69/178
  • Use primary typeface Arial Regular in all upper case.
  • Bottom Line: Arial Regular HEX#: 0145B2 CMYK: 95/81/0/0 RGB: 1/69/178
Logo Usage
  • The DMD Diamond Corporate Logo comprises of two elements, the logo symbol and logo type. The logo symbol is a powerful image evoking the culture of the empowerment.
  • The corporate logo is presented through the use of color as well as shape and form. RECOMMENDED FORMATS ARE: .eps I .ai I .png I .jpg I .tiff
  • Use of any stylized, animated, hand drawn or other versions of a unofficial logo is not permitted. This behavior undermines the logo system and brand consistency. Please consult with DMD Diamond, Trademark Licensing if you have any questions or need further help.
  • For applications where there are no printing restric­tions and legibility of the logo permits ii; this would be the preferred logo for DMD Diamond.
  • For applications where the preferred logo wouldn’t be legible or if printing restrictions limits the ability to do so, the logo reversed is allowed.
  • All logo symbol versions must have a clear space surrounding ii at all limes in order to maintain clear brand aesthetics.
  • The logo symbol may be used individually or in any combination to best complement individual marketing communications. It may be resized proportionally. CMYK: 95/81/0/0 Pantone: 7685 C RGB: 1/69/178 HEX#: 0145B2
  • All logo versions must have a clear space surrounding the logo at all limes in order to maintain clear brand aesthetics’s.
  • The Minimum size has been carefully established to ensure our logo is reproduced correctly in smaller sizes. At Minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lower-quality printing technique (i.e. screen printing), ii is recommended that the logo be used in a larger size.
  • A minimum of 1 inch (25.4mm) width for print is preferred. A minimum of 0.625 inch (15.875mm) width for print is preferred.
  • A minimum of 1.5 inch (38.1mm) width for print is preferred. A minimum of 1 inch (25.4mm) width for print is preferred.
  • Our Logo is the key building block of our identity, the primary visual element that identifies us. The logotype is a combination of the symbol itself and our company name -they have a fixed relationship that should never be changed in any way.
  • For images with a light background, we suggest applying a 10-20% black lint to the entire image to maintain legibili­ty of the white logo. The only exception will be due to some limitations with color printing. This is the only lime the logo is permitted to be display in black.
  • The logo in white will be the preferred version when the background is light color.
  • The logo light version will be the preferred version when the background is light color.
  • Do not- Apply outlines
  • Do not- Apply drop shadows
  • Do not- Apply special effects
  • Do not- Apply gradients
  • Do not- Rotate or stretch
  • Do not- Use unauthorized colors
Brand Values
  • In our philosphy we follow the idea of scarcity, value and security -a wealth storage and profit generating solution.
  • To encapsulate its passion for innovation with integrity and focus, DMD Diamond follows philosophy of scarcity, value and security to create a stable wealth storage and profit generating solution.
Visual Style
  • Use of any stylized, animated, hand drawn or other versions of a unofficial logo is not permitted. This behavior undermines the logo system and brand consistency. Please consult with DMD Diamond, Trademark Licensing if you have any questions or need further help.
  • For applications where there are no printing restrictions and legibility of the logo permits it; this would be the preferred logo for DMD Diamond.
  • For applications where the preferred logo wouldn’t be legible or if printing restrictions limits the ability to do so, the logo reversed is allowed.
Layout And Composition
  • All logo symbol versions must have a clear space surrounding ii at all limes in order to maintain clear brand aesthetics.
  • The logo symbol may be used individually or in any combination to best complement individual marketing communications. It may be resized proportionally.
  • All logo versions must have a clear space surrounding the logo at all limes in order to maintain clear brand aesthetics’s.
  • All logo versions must have a clear space surrounding the logo at all times in order to maintain clear brand aesthetics’s.
  • The Minimum size has been carefully established to ensure our logo is reproduced correctly in smaller sizes. At Minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lower-quality printing technique (i.e. screen printing), ii is recommended that the logo be used in a larger size.
  • A minimum of 1 inch (25.4mm) width for print is preferred. A minimum of 0.625 inch (15.875mm) width for print is preferred.
  • A minimum of 1.5 inch (38.1mm) width for print is preferred. A minimum of 1 inch (25.4mm) width for print is preferred.
  • The logotype is a combination of the symbol itself and our company name -they have a fixed relationship that should never be changed in any way.
  • Do not- Apply outlines
  • Do not- Apply drop shadows
  • Do not- Apply special effects
  • Do not- Apply gradients
  • Do not- Rotate or stretch
  • Do not- Use unauthorized colors
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