DOF

📋 1 Guidelines

🔗 Connections

Sector

Maritime shipping Logistics supply chain

Region

Norway

Guideline Year

2016

Language

English

Tags

Transport

Official Websites

Brand Guidelines

2016

Categories

Brand Voice
  • • The DOF brand represents the group’s activities visually • The main colours reflect the Group’s Nordic origin • The DOF logo expresses fluidity and flow • The brand aesthetic feel is clean, sharp • Its purpose is to bring the DOF spirit to where the Group operates.
Brand Imagery
  • Through photography, the DOF Group portrays its diversity, be it in Angola or Aberdeen. The DOF vessels operate all over the globe. Some key words to keep in mind when producing photos for the DOF group are: Safety: when photographing DOF crew members, it is imperative that all its components are properly protected through the use of PPE, Personal Protective Equipment. It is necessary to make sure they are performing their duties safely and in accordance with the group’s safety procedures; the photographer must also be safe and not exposed to risks or exposing others. Teamwork: when shooting DOF employees in their natural working environment, it is always advisable to photograph them in pairs or groups. Individual portraits are of course exceptions.
  • Accessibility: a smile is a valuable gesture; making someone smile is not a simple task. If the photographed subject is in direct eye contact with the camera, a smile is welcomed: it portrays accessibility, friendliness and a good impression of the work they are performing. Avoid hand gestures classically used in group shots.
  • Pioneering: the employees of the DOF group perform outstanding tasks of common interest, both on board and on land: it is noticed by the used technology, the challenging locations where they operate, or even a simple facial expression demonstrate a focused developer, thoughtful, committed etc.
  • Strength: always keep the horizon line as a matrix. The photographed subject should be in control in a reliable environment.
  • The background of the images must be minimally organized, with no apparent maintenance problems; uniform should be reasonably clean (post-production adjustments are usually required).
  • DOF group leaders should be photographed in a professional way, always using flash and highlighting the subject photo lenses for portraits.
  • Vessels must transpire activity, liveliness, still or moving. The deck of the vessel and its surroundings should be minimally organized and no apparent maintenance signals.
  • Offices and bases should always be bright and portraying action and dynamism. It is important to ensure that all new material is created in accordance with these standards.
Color Palette
  • The main colours reflect the Group’s Nordic origin
  • DOF’s colour palette consists of one main blue: Pantone 655 C. This colour is used in the logo and in the line on mercantile prints. PANTONE is a worldwide colour specification and recognition system. Pantone colours are also referred to as spot colours, PMS or special colours.
  • RGB is a colour system consisting of Red, Green and Blue. The RGB system is used for reproducing colours on screen. HTML/HEX-codes are based on the RGB system.
  • CMYK is a colour printing system in which the colours are separated into four printable colours: Cyan, Magenta, Yellow and Key colour (black). In the case of 4-colour print we shall always use the CMYK value codes to reproduce our corporate colours.
  • PMS 655C CMYK 100-79-12-59
  • PMS Cool Gray 9C CMYK 30-22-17-57
  • White
  • Complimentary Colours
  • Black PMS 355C CMYK 91-0-100-0
  • Use the colors within the preset color theme. You can also find the color specifications in the colour section of the identity guidelines.
  • The logo’s colours and proportions must not be altered in any ways. The colour options can be seen in the sections above.
  • All colours used in the concept are among the DOF colour scheme.
  • The clean and simple feel of the brand was kept in the design, not overusing elements or colours.
Typography
  • Galaxie Polaris is DOF’s profile font. The font comes in a variety of different weights: Heavy/ Bold/ Bold Italic/ Medium/ Book/ Book Italic/ Light/ Light Italic.
  • Galaxie Polaris is not serif type, therefore, its use is not recommended in cases of large amounts of text.
  • Chronicle Text G1 is used on amounts of text and detailed typography. This font consists of a large quantity of weights.
  • For Word Documents, Arial (1) and Calisto MT (2) are Windows System Fonts and can be found on all PC’s. These fonts are to be used in word templates. Never use the two fonts for advertising materials.
  • The use of the fonts listed above has been selected considering their style and type. Therefore, the user must follow the instructions regarding each fonts utilization.
  • It is very important not to change or create new covers for the Presentations and also to follow the fonts and sizes previously set.
  • The correct font for this application was Galaxie Polaris: a promotional product.
Logo Usage
  • The logo always has to be placed so it stands out clear, visible and distinct from other design elements. To avoid distractions, it has been defined an invisible frame around the logo, which shows the exclusion zone, which can be applied for the other logos of the Group as well.
  • Black logos are only supposed to be used when it is not possible to use a coloured logo, for example in black/ white prints.
  • The white logo alternatives are used when the logo has to be placed on dark or coloured backgrounds.
  • The logo must never be distorted. The proportions of the logo (the ratio of height and width) must always remain the same. Even though the logo has to be size adjusted according to the situation and media it is used in, it has been defined an absolute minimum size for the logo to make sure it is always legible.
  • 15mm
  • The logo’s colours and proportions must not be altered in any ways. The colour options can be seen in the sections above.
Tone And Messaging
  • The DOF brand represents the group’s activities visually
  • The main colours reflect the Group’s Nordic origin
  • The DOF logo expresses fluidity and flow
  • The brand aesthetic feel is clean, sharp
  • Its purpose is to bring the DOF spirit to where the Group operates.
  • The DOF brand can be experienced in several materials. The brand concept can be adapted to a variety of platforms, as long as it simultaneously maintains the brand feel.
Brand Values
  • As a theme for this product specifically, the Group’s Values were selected, customiz-ing the piece without disrespecting the brand standards.
Visual Style
  • The main colours reflect the Group’s Nordic origin
  • The DOF logo expresses fluidity and flow
  • The brand aesthetic feel is clean, sharp
  • The DOF brand can be experienced in several materials. The brand concept can be adapted to a variety of platforms, as long as it simultaneously maintains the brand feel.
  • DOF’s colour palette consists of one main blue: Pantone 655 C. This colour is used in the logo and in the line on mercantile prints. PANTONE is a worldwide colour specification and recognition system. Pantone colours are also referred to as spot colours, PMS or special colours.
  • RGB is a colour system consisting of Red, Green and Blue. The RGB system is used for reproducing colours on screen. HTML/HEX-codes are based on the RGB system.
  • CMYK is a colour printing system in which the colours are separated into four printable colours: Cyan, Magenta, Yellow and Key colour (black). In the case of 4-colour print we shall always use the CMYK value codes to reproduce our corporate colours.
  • PMS 655C CMYK 100-79-12-59
  • PMS Cool Gray 9C CMYK 30-22-17-57
  • White
  • Complimentary Colours
  • Black PMS 355C CMYK 91-0-100-0
  • The logo always has to be placed so it stands out clear, visible and distinct from other design elements. To avoid distractions, it has been defined an invisible frame around the logo, which shows the exclusion zone, which can be applied for the other logos of the Group as well.
  • Black logos are only supposed to be used when it is not possible to use a coloured logo, for example in black/ white prints.
  • The white logo alternatives are used when the logo has to be placed on dark or coloured backgrounds.
  • The logo must never be distorted. The proportions of the logo (the ratio of height and width) must always remain the same. Even though the logo has to be size adjusted according to the situation and media it is used in, it has been defined an absolute minimum size for the logo to make sure it is always legible.
  • 15mm
  • This logo variation should be used when layout requires a square space.
  • It is very important to keep in mind that alterations or adaptations of any kind are not permitted. If you find any potential improper use on these materials, contact your local Communications Department.
  • Galaxie Polaris is DOF’s profile font. The font comes in a variety of different weights: Heavy/ Bold/ Bold Italic/ Medium/ Book/ Book Italic/ Light/ Light Italic.
  • Galaxie Polaris is not serif type, therefore, its use is not recommended in cases of large amounts of text.
  • Chronicle Text G1 is used on amounts of text and detailed typography. This font consists of a large quantity of weights.
  • For Word Documents, Arial (1) and Calisto MT (2) are Windows System Fonts and can be found on all PC’s. These fonts are to be used in word templates. Never use the two fonts for advertising materials.
  • All DOF properties (offices, bases and vessels) are also brand platforms and, therefore, must be in accordance with the brand standard.
  • Any new piece of visual communication to be added to a DOF environment should be properly approved by the local communications department or, if not applicable, the Corporate Communications in Norway.
  • Examples of visual communication pieces that require approval: stickers, posters, frames, banners, paintings, among others.
  • The logo’s colours and proportions must not be altered in any ways. The colour options can be seen in the sections above.
  • The use of the fonts listed above has been selected considering their style and type. Therefore, the user must follow the instructions regarding each fonts utilization.
  • The user must not alter any info or layout.
  • It is not permitted to add pictures, images, animated gifts, different colours or any other elements to the e-mail signature.
  • It is very important not to change or create new covers for the Presentations and also to follow the fonts and sizes previously set.
Layout And Composition
  • The logo always has to be placed so it stands out clear, visible and distinct from other design elements. To avoid distractions, it has been defined an invisible frame around the logo, which shows the exclusion zone, which can be applied for the other logos of the Group as well.
  • The logo must never be distorted. The proportions of the logo (the ratio of height and width) must always remain the same. Even though the logo has to be size adjusted according to the situation and media it is used in, it has been defined an absolute minimum size for the logo to make sure it is always legible.
  • 15mm
  • This logo variation should be used when layout requires a square space.
  • It is very important to keep in mind that alterations or adaptations of any kind are not permitted. If you find any potential improper use on these materials, contact your local Communications Department.
  • Place your graphics in a similar location within each screen.
  • Use the slide designs within the downloaded template and stick with the fixed size for images and text.
  • Use the colors within the preset color theme. You can also find the color specifications in the colour section of the identity guidelines.
  • Be careful with the use of visual “flash” to your slides, avoid the temptation of using to much fades, swipes and flashing text.
  • The graphic elements were distributed in order to keep the clean layout, while using the space strategically.
Digital Guidelines
  • All digital material found in this publication is available for download at DOF Identity Portal at MyPortal. If you experience any trouble accessing it, contact your local Communications Department.
  • It is very important to keep in mind that alterations or adaptations of any kind are not permitted. If you find any potential improper use on these materials, contact your local Communications Department.
  • E-mails are nowadays the most current and used way of communication in the professional world. Non-standardized e-mail signatures generate confused signals for the outside destination and must be avoided.
  • E-mail signatures: for employees who have corporative e-mail addresses, it is mandatory to follow the specifications.
  • PowerPoint templates are used to create presentations for a variety of purposes and must also be standardized, be it for inside audiences of outside audiences.
  • Different covers are available and can be chosen accordingly to the topic of the presentation (technical subjects, human resources topics, vessel topics, among others).
  • The user must keep in mind that presentations are not the proper format for creating documents or detailed reports. These materials are suggested to be created on a Microsoft Word platform.
  • • Rather than editing and old presentation, the user should always start with the clean downloaded PowerPoint template and add content from here. This will help you in being consistent with your colours, font styles and sizes.
  • • If the user wants to copy and paste from a previous presentation, the user has to make sure that it does not get the old styling. After copying the new text, go to Edit > Paste Special and choose Unformatted Text.
  • • As soon as a slide appears, the audience will start reading it. If the user has the next four points he/she plans to make displayed, the audience will be ahead of the presenter waiting for him/her to catch up and not pay attention to the point being made.
  • • If possible, the user should make points with graphics instead of text. Any illustration or image displayed should be there to make the point stronger.
  • • The user should prefer clear and simple visuals, not to confuse the audience.
  • • While presenting, the lecturer can temporarily hide the presentation from the audience by pressing “w” (this will make the screen go white) or “b” (this will make the screen go black). Return to the presentation by pressing any key.
  • Don’t overload slides with too much text or data. Slides should be there to underline and reinforce what the lecturer is saying as he/ she gives the presentation. PowerPoint has functions to display notes onto the presenter’s screen that do not get sent to the projector or the presenter can use notecards.
  • • Place your graphics in a similar location within each screen.
  • • Use the slide designs within the downloaded template and stick with the fixed size for images and text.
  • • Use the colors within the preset color theme. You can also find the color specifications in the colour section of the identity guidelines.
  • • Be careful with the use of visual “flash” to your slides, avoid the temptation of using to much fades, swipes and flashing text.
  • Arial Bold, 14pt Arial Regular, 38pt
  • Arial Regular, 44pt
  • Arial Regular, 38pt
  • Arial Regular, 28pt
  • Arial Regular, 22pt
  • Arial Regular, 18pt Arial Regular, 14pt Arial Regular, 14pt
  • No. The logo’s colours and proportions must not be altered in any ways. The colour options can be seen in the sections above.
  • The use of the fonts listed above has been selected considering their style and type. Therefore, the user must follow the instructions regarding each fonts utilization.
  • Yes, they can. The user must not alter any info or layout.
  • It is not permitted to add pictures, images, animated gifts, different colours or any other elements to the e-mail signature.
  • If the employee is located in a region where English is not the official language, a bilingual job position indication is necessary, specifically for the job title. Simply use a “/” to separate the languages.
  • It is very important not to change or create new covers for the Presentations and also to follow the fonts and sizes previously set.
  • DOF’s colour palette consists of one main blue: Pantone 655 C. This colour is used in the logo and in the line on mercantile prints. PANTONE is a worldwide colour specification and recognition system. Pantone colours are also referred to as spot colours, PMS or special colours.
  • In the case of 4-colour print we shall always use the CMYK value codes to reproduce our corporate colours.
  • PMS 655C CMYK 100-79-12-59
  • PMS Cool Gray 9C CMYK 30-22-17-57
  • Black PMS 355C CMYK 91-0-100-0
  • EPS/AI is vector formats: it is a mathematical string of commands indicating direction, colour, width, etc. You can drag and resize EPS and Ai formatted graphics to any size, from a postcard to a 10-m advertisement billboard, and maintains the quality of the logo or graphic.
  • PNG/ GIF/ TIFF/ JPEG are a “rasterized” image with a specific pixel size that cannot be enlarged without losing design detail.
  • The logo always has to be placed so it stands out clear, visible and distinct from other design elements. To avoid distractions, it has been defined an invisible frame around the logo, which shows the exclusion zone, which can be applied for the other logos of the Group as well.
  • Black logos are only supposed to be used when it is not possible to use a coloured logo, for example in black/ white prints.
  • The white logo alternatives are used when the logo has to be placed on dark or coloured backgrounds.
  • The logo must never be distorted. The proportions of the logo (the ratio of height and width) must always remain the same. Even though the logo has to be size adjusted according to the situation and media it is used in, it has been defined an absolute minimum size for the logo to make sure it is always legible.
  • 15mm
  • Galaxie Polaris is DOF’s profile font. The font comes in a variety of different weights: Heavy/ Bold/ Bold Italic/ Medium/ Book/ Book Italic/ Light/ Light Italic.
  • Galaxie Polaris is not serif type, therefore, its use is not recommended in cases of large amounts of text.
  • Chronicle Text G1 is used on amounts of text and detailed typography. This font consists of a large quantity of weights.
  • For Word Documents, Arial (1) and Calisto MT (2) are Windows System Fonts and can be found on all PC’s. These fonts are to be used in word templates. Never use the two fonts for advertising materials.
  • DOF letter templates may vary depending on what region of operation they refer to. Letter templates are of mandatory usage for all communication messages with external destinations.
  • Envelopes layout will vary in some details depending on what region of operation they refer to.
  • Business cards bring the professional info from DOF employees, such as name, e-mail address and phone numbers. DOF business cards generator can be found at MyPortal: the user can generate his/her business card and download it ready for printing. Business cards are available for job positions that require it.
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