Dolby Audio

📋 1 Guidelines

🔗 Connections

Sector

Software

Region

Usa

Guideline Year

2016

Language

English

Tags

Music Corporate

Official Websites

Brand Guidelines

2016

Brand Summary

Mission
  • To enable superb audio experiences and provide clarity, meaning, and value for partners and consumers through consistent global identity and proper use of Dolby Audio technologies and branding [^1].
Core Values
  • clarity
  • consistency
  • integrity
  • value
  • innovation
Target Audience
  • Partners, licensees, manufacturers, service providers, developers, and consumers who use products, packaging, marketing materials, and user experiences enabled with Dolby Audio technology [^2].
Personality Traits
  • innovative
  • professional
  • clear
  • consistent
  • trustworthy
Visual Identity Overview
  • The visual identity centers on the Dolby Audio logo, available in vertical and horizontal lockups, with strict rules for clear space, sizing, color (black and white), and prominence relative to other logos. The design is minimalistic, emphasizing clarity, strong contrast, and legibility, with no additional graphic elements or patterns allowed [^3].

Categories

Logo Usage
  • You can no longer use Dolby logos that represent specific technology brands such as Dolby Digital, Dolby Digital Plus, Dolby TrueHD, Dolby Volume, etc. You can however continue to represent these technologies using plain type in technical specifications or other specific contexts (such as an indicator on home audio equipment) as outlined in Section 2 of this document.
  • Rules outlined throughout this section apply across all of the Dolby logos. The Dolby Audio logo has been used as an example throughout to demonstrate proper usage. See the Using the Dolby Audio Brand section to ensure that you select the correct logo for your use case.
  • The guidelines in the section apply to all usage occasions of Dolby logos.
  • Dolby logos have several components, which are referenced in this document. Do not alter these components, or their relationship, in any way.
  • It is important to have clear space around the brand logo for legibility and integrity. The primary logo clear space is determined by the height of the double-D symbol. Do not place any other trademark, logo, graphic, text, or illustration in the minimum clear-space area. If the logo is placed on a photographic image, the clear-space area must be even-toned, pattern-free, and allow for good contrast between the background and logo.
  • Clear space around any Dolby logo is greater than or equal to the height of the double-D symbol on all sides.
  • There are two approved logo lockups (vertical and horizontal) and two approved colors (black and white) for the Dolby Audio logo.
  • One-color black C:0 M:0 Y:0 K:100 R:0 G:0 B:0 #000000
  • One-color white C:0 M:0 Y:0 K:0 R:255 G:255 B:255 #FFFFFF
Color Palette
  • There are two approved logo lockups (vertical and horizontal) and two approved colors (black and white) for the Dolby Audio logo.
  • One-color black C:0 M:0 Y:0 K:100 R:0 G:0 B:0 #000000
  • One-color white C:0 M:0 Y:0 K:0 R:255 G:255 B:255 #FFFFFF
  • Do not use multiple colors for the logo.
  • Dolby logos must be placed on backgrounds that do not interfere with their legibility. One-color black logos must be placed on background tints of 50 percent or lighter. One-color white logos must be placed on background tints darker than 50 percent.
  • One-color black logo on tints of 50 percent or lighter
  • White (reversed) logos on tints darker than 50 percent
  • Do not use the black logo on backgrounds darker than 50 percent.
  • Do not place logos on patterned, busy, or cluttered backgrounds.
  • In general, do not use the black logo on backgrounds darker than 50 percent.
  • Do not place any Dolby logo on a patterned background.
  • Do not place any Dolby logo on a busy or cluttered background.
  • Do not use any portion of a Dolby logo as a background.
Visual Style
  • You can no longer use Dolby logos that represent specific technology brands such as Dolby Digital, Dolby Digital Plus, Dolby TrueHD, Dolby Volume, etc. You can however continue to represent these technologies using plain type in technical specifications or other specific contexts (such as an indicator on home audio equipment) as outlined in Section 2 of this document.
  • Rules outlined throughout this section apply across all of the Dolby logos. The Dolby Audio logo has been used as an example throughout to demonstrate proper usage. See the Using the Dolby Audio Brand section to ensure that you select the correct logo for your use case.
  • The guidelines in the section apply to all usage occasions of Dolby logos.
  • Dolby logos have several components, which are referenced in this document. Do not alter these components, or their relationship, in any way.
  • It is important to have clear space around the brand logo for legibility and integrity. The primary logo clear space is determined by the height of the double-D symbol. Do not place any other trademark, logo, graphic, text, or illustration in the minimum clear-space area. If the logo is placed on a photographic image, the clear-space area must be even-toned, pattern-free, and allow for good contrast between the background and logo.
  • Clear space around any Dolby logo is greater than or equal to the height of the double-D symbol on all sides.
  • There are two approved logo lockups (vertical and horizontal) and two approved colors (black and white) for the Dolby Audio logo.
  • One-color black C:0 M:0 Y:0 K:100 R:0 G:0 B:0 #000000
  • One-color white C:0 M:0 Y:0 K:0 R:255 G:255 B:255 #FFFFFF
Layout And Composition
  • Do not alter these components, or their relationship, in any way.
  • It is important to have clear space around the brand logo for legibility and integrity. The primary logo clear space is determined by the height of the double-D symbol. Do not place any other trademark, logo, graphic, text, or illustration in the minimum clear-space area. If the logo is placed on a photographic image, the clear-space area must be even-toned, pattern-free, and allow for good contrast between the background and logo.
  • Clear space around any Dolby logo is greater than or equal to the height of the double-D symbol on all sides.
  • There are two approved logo lockups (vertical and horizontal) and two approved colors (black and white) for the Dolby Audio logo.
  • One-color black C:0 M:0 Y:0 K:100 R:0 G:0 B:0 #000000
  • One-color white C:0 M:0 Y:0 K:0 R:255 G:255 B:255 #FFFFFF
Co Branding
  • Dolby Audio technology is designed to enable superb audio experiences with your products. When you partner with Dolby, it is important to recognize the contributions of your product and Dolby Audio technology in creating the consumer’s audio experience.
  • Licensees may not designate any audio capability that includes Dolby licensed technologies (“Audio”) solely with any proprietary mark or name. If the Audio is designated with a mark or name, the Dolby mark or logo must be included.
Brand Architecture
  • The revised Dolby brand architecture is designed to provide more clarity, meaning, and value for partners and consumers. Each level in the hierarchy below is meant to communicate the appropriate information given the context. For more guidance on how to properly implement the new architecture, please contact a Dolby representative.
  • Master Brand Full brand identity Vertical logo Double-D symbol Generally speaking, our partners will be using only our platform brands. However, the Dolby master brand might need to play a role in your product or service and is designed to communicate—at a high level—the presence and value of a Dolby innovation. The master brand plays a role in highly space-constrained contexts only. Where the Dolby Audio logo would not be legible, the master brand can be used alone to represent the Dolby brand.
  • Platform Brands Vertical logo Horizontal logo Dolby offers a number of technologies, including visual technologies, business voice technologies, and, of course, audio entertainment technologies. We have a set of platform brands that simplify and organize this broad portfolio of offerings. These brands also help us and our partners build greater equity and therefore greater value in a smaller number of brands. The Dolby Audio platform brand, in particular, simplifies Dolby technologies for consumers by representing a number of different audio technologies such as Dolby Digital Plus™ and Dolby® TrueHD. Typical applications for our platform brands include marketing materials, detailed specifications, products, packaging, and the user experience.
  • The Dolby Audio logo will be used to represent a majority of our audio technologies going forward. You can no longer use logos for specific formats such as Dolby Digital Plus, Dolby Digital, Dolby TrueHD, and others—though you can continue to refer to the format in technical specifications or other specific instances, such as an indicator on home audio equipment. When you do refer to the format, you must do so in type only (not with a logo).
  • Except for specific cases directed by Dolby, you will use the Dolby Audio logo for products and content that utilize a Dolby decoder. Specific instances where you would not use the Dolby Audio brand include PCs with a Dolby decoder but without Dolby postprocessing, or in place of Dolby Atmos® and Dolby Headphone technology.
  • See the User Experience section for more information on whether your specific Dolby Audio technology—for your product type—can be represented by the Dolby Audio logo.
  • Please use the following table to determine which logo and technology name is most appropriate for each use case.
  • For Products and Experiences Enabled with Dolby Audio USE CASE MARKETING AND SALES MATERIALS PRODUCT PACKAGING USER INTERFACE ˜UI°* TEXT REFERENCE SUPPORTED FORMAT REFERENCES In order of preference† Dependent on space constraints Dolby Audio™ Dolby Audio™ (supporting Dolby Digital Plus™, Dolby® Digital, Dolby® TrueHD) Formats shown here are examples only—list only the formats that your implementation supports * For AVRs, and for products that indicate channel count information (such as STBs), see more detailed information in the User Experience section. † The type in a logo should always be legible. Choose the topmost logo with type that will be legible for your implementation; if none, then use the double-D symbol.
  • Co-Branding with Dolby Audio Dolby Audio technology is designed to enable superb audio experiences with your products. When you partner with Dolby, it is important to recognize the contributions of your product and Dolby Audio technology in creating the consumer’s audio experience. Licensees may not designate any audio capability that includes Dolby licensed technologies (“Audio”) solely with any proprietary mark or name. If the Audio is designated with a mark or name, the Dolby mark or logo must be included.
  • Current and Noncurrent Brand Elements You can no longer use Dolby logos that represent specific technology brands such as Dolby Digital, Dolby Digital Plus, Dolby TrueHD, Dolby Volume, etc. You can however continue to represent these technologies using plain type in technical specifications or other specific contexts (such as an indicator on home audio equipment) as outlined in Section 2 of this document.
  • When using multiple Dolby platform logos together, you must use the same orientation of each logo (vertical with vertical and horizontal with horizontal) and the same color for each logo (white with white and black with black). Additionally, the platform logos must have the same height. When stacking the logos vertically, you must left-align the logos. When placing the logos next to one another, the double-D symbols should be top-aligned.
  • When placing Dolby platform logos together, maintain clear space as shown in the following examples.
🐛 Report