DTI

📋 1 Guidelines

🔗 Connections

Sector

Public sector

Region

Philippines

Guideline Year

2019

Language

English

Tags

Institution Corporate

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To promote the Prosperity Plan 2022 vision of achieving ‘A More Inclusive and Prosperous Philippines with Employment and Income Opportunities for All’ as embodied in the push for ‘Trabaho, Negosyo, Konsyumer’ (TNK). The brand aims to convey a contemporary style that is sleek and minimalistic, streamlining its recognizable features to strengthen the design and position of DTI’s brand while conforming to aesthetics and allowing flexibility of application for DTI offices [^1].
Core Values
  • simplicity
  • impact
  • clarity
  • national symbolism
  • integrity
  • loyalty
  • moral courage
  • strength of vision
  • stability
  • unity
Target Audience
  • Consumers and businesses, notably micro, small, and medium enterprises (MSMEs) in the countryside, as well as the broader Philippine public and international stakeholders [^2].
Personality Traits
  • bold
  • clear
  • proactive
  • stable
  • unified
  • flexible
  • professional
Visual Identity Overview
  • The visual identity is defined by a simple, bold logo featuring the ‘dti’ wordmark in dark blue, a circular emblem with the map of the Philippines in yellow, and a stylized flag bar in red and blue. The color palette centers on blue, yellow, and red, with accent shades of gray. Typography is primarily Franklin Gothic and Arial, emphasizing clarity and legibility. The logo is used across a wide range of materials, with strict guidelines for size, clear space, and application. The style is clean, professional, and emphasizes national symbolism and unity [^3].

Categories

Brand Imagery
  • DTI’s wordmark is composed of the DTI symbol (A) and the ‘PHILIPPINES’ type (B). The presentation on the left is the only acceptable configuration for both elements.
  • One square is equivalent to the height of the flag bar. The height of the logo is equivalent to eleven (11) squares.
  • The DTI logo as shown here, with allowable applications as presented in this Manual, will serve as the organization’s primary logo and trademark.
  • As an integral asset, the custom-made wordmark represents our organization’s brand. It serves as our signature and mark of quality; it serves as an identifier and seals our external communications materials authentic and official.
  • This configuration shall always be used on the following materials: • Business communications such as business cards, letterheads, folders, and envelopes; • application forms for permits, licenses, registration, and similar documents; • approved and/or issued permits, licenses, certificates and similar documents; • publications and reports; • recognition-related materials such as plaques, trophies, and certificates; • other documents that bear the signature of DTI Officials; and • flags, pins, and signages, both internal and external.
  • These are the allowable applications and variations of the official wordmark: • Against white, light, and mid-tone backgrounds, the official colors shall apply as shown in the illustration (A). • Aside from its original colors, the DTI logo can only be printed in its black signature (B) when printed against light or white background or be rendered in reverse/white (C) against a dark or solid color as shown in the illustrations. • The logo should be outlined in white when printed against photographic or same­colored background (D).
Color Palette
  • The primary color option for the logo is: Blue = Pantone 2746 C; Yellow = Pantone 106 C; and Red= Pantone 185 C.
  • Blue: PROCESSED: CYAN 100% MAGENTA 80% DIC 256; WEB: R- 23 G- 33 B- 135; PANTONE: R- 23 G- 33 B- 135
  • Red: PROCESSED: MAGENTA 100% YELLOW 100% DIC 158; WEB: R-250 G- 15 B- 13; PANTONE: R-250 G- 15 B- 13
  • Yellow: PROCESSED: MAGENTA 5% YELLOW 100% DIC 126; WEB: R- 255 G- 229 B- 0; PANTONE: R- 255 G- 229 B- 0
  • The MAIN COLOR PALETTE is made up of shades of blue and gray. These are the identifying colors of DTI and should be used whenever possible.
  • The ACCENT COLOR PALETTE is chosen to support and expand the main palette. Whenever possible, these colors should be used in combination with the main color palette.
  • C - 0 M - 0 Y - 0 K- 100; R- 0 G- 0 B- 0; #000000
  • C -100 M - 98 Y - 20 K- 16; R- 41 G-41 B- 110; #29296E
  • C - 100 M - 87 Y - 10 K- 1; R- 30 G- 67 B- 143; #1E4387
  • C -73 M - 65 Y - 51 K- 38; R- 65 G- 67 B- 78; #41434E
  • C - 20 M - 15 Y - 16 K- 0; R- 202 G- 202 B- 202; #CACACA
  • C - 0 M - 0 Y - 0 K- 0; R- 255 G- 255 B- 255; #FFFFFF
  • C - 99 M - 93 Y - 41 K- 47; R- 21 G- 27 B- 66; #151B42
  • C - 93 M - 87 Y - 4 K- 0; R- 53 G- 67 B- 150; #354396
  • C - 51 M - 8 Y - 4 K- 0; R- 115 G- 192 B- 226; #73C0E2
  • C - 30 M - 100 Y - 87 K- 37; R- 126 G- 19 B- 33; #7E1321
  • C - 5 M -100 Y - 100 K- 1; R- 223 G- 30 B- 37; #DF1E25
  • C - 8 M - 5 Y - 6 K- 0; R- 230 G- 232 B- 232; #E6E8E8
  • Do not print the logo in any other color aside from the original DTI colors, in black, and in white if rendered in reverse (A).
  • Do not use any other color aside from white when outlining the logo against same-colored background (D).
  • Do not interchange the two halves of the flag bar; the upper triangle should always be blue while the lower triangle should always be red (E).
  • Do not change the signature colors of the logo (F).
Typography
  • The primary typeface of DTI is Arial, a sans serif typeface that is simple, clear, and precise. Use this typeface in all business correspondence and publications, both web-based and print. This includes the body text, headers, and captions. This typeface was selected for its legibility.
  • Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Arial is the only font family allowed to be used in the body text of all official DTI correspondence.
  • The recommended body text format on all official DTI correspondence is: block style, justified, and single-spaced.
  • Complete Bureau/Office name in Arial Bold, All Caps, 9 pt, aligned center; font color DTI blue
  • Address in Arial Regular, 8 pt, flushed left, printed on the lower left corner, with 1.27 cm margin; font color black
  • Contact numbers, email, and website in Arial Regular, 8 pt, flushed left, printed on the lower right corner, with 1.27 cm margin; font color black
  • Complete Bureau/Office name in Arial Bold, All Caps, 9 pt, aligned center; font color DTI Blue
  • Address in Arial Regular, 8 pt, flushed left; printed on the lower left corner, with 1.27 cm margin; font color black
  • The DTI attached agency/corporation statement must be in Arial Narrow, 8 pt, and following the color of the bar for the Agency or Corporation name.
  • Complete Bureau/Office name in Arial Bold, All Caps, 9 pt, aligned center; font color orange
  • Address and e-mail address in Arial Regular, 8 pt, flushed left, printed on the lower left corner, with 1.27 cm margin.
  • Contact numbers, email, and website in Arial Regular, 8 pt, flushed left, printed on the lower right corner, with 1.27 cm in margin
  • Arial, 12 pt size (minimum allowance is 10 pt).
  • Block style, justified, single-spaced
Logo Usage
  • DTl’s wordmark is composed of the DTI symbol (A) and the ‘PHILIPPINES’ type (B). The presentation on the left is the only acceptable configuration for both elements.
  • One square is equivalent to the height of the flag bar. The height of the logo is equivalent to eleven (11) squares.
  • The DTI logo as shown here, with allowable applications as presented in this Manual, will serve as the organization’s primary logo and trademark.
  • This configuration shall always be used on the following materials: • Business communications such as business cards, letterheads, folders, and envelopes; • application forms for permits, licenses, registration, and similar documents; • approved and/or issued permits, licenses, certificates and similar documents; • publications and reports; • recognition-related materials such as plaques, trophies, and certificates; • other documents that bear the signature of DTI Officials; and • flags, pins, and signages, both internal and external.
  • The primary color option for the logo is: Blue = Pantone 2746 C; Yellow = Pantone 106 C; and Red= Pantone 185 C.
  • The MAIN COLOR PALETTE is made up of shades of blue and gray. These are the identifying colors of DTI and should be used whenever possible.
  • The ACCENT COLOR PALETTE is chosen to support and expand the main palette. Whenever possible, these colors should be used in combination with the main color palette.
  • Franklin Gothic Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Demi Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • These are the allowable applications and variations of the official wordmark: • Against white, light, and mid-tone backgrounds, the official colors shall apply as shown in the illustration (A). • Aside from its original colors, the DTI logo can only be printed in its black signature (B) when printed against light or white background or be rendered in reverse/white (C) against a dark or solid color as shown in the illustrations. • The logo should be outlined in white when printed against photographic or same­colored background (D).
  • • Do not distort the logo horizontally (A) or vertically (B). • Do not remove any elements in the logo symbol (C). • Do not re-create the logo to change its typeface (D). • Do not re-create the logo to change or replace any of its elements (E). • Do not add special effects or unnecessary enhancements to the symbol (F). • Do not put text or fine print of any kind under the official wordmark without considering the clear space or the exclusion zone (G and H). For more information about clear space, see page 15. • Do not surround the marks with, or place in the foreground over, a pattern or design. Always take note of the exclusion zone set for the emblem. • Do not use the logo to make fun of the Department or portray it in a negative way.
  • • Do not print the logo in any other color aside from the original DTI colors, in black, and in white if rendered in reverse (A). • Do not present the flag bar in full outline form (B) or in full solid form (C) when rendering in reverse; only the upper part of the bar should be solid/filled. • Do not use any other color aside from white when outlining the logo against same-colored background (D). • Do not interchange the two halves of the flag bar; the upper triangle should always be blue while the lower triangle should always be red (E). • Do not change the signature colors of the logo (F).
  • STANDARD LOGO SIZE (with “PHILIPPINES” print) 1.27 cm x 1.27 cm* Business cards 3 cm x 3 cm Envelopes 2.13 cm x 2.13 cm Letterheads, legal decisions templates 2.5 cm x 2.5 cm Application forms Issued permits, licenses, and certificates 1.15 cm x 1.15 cm Memopads, notepads 3.5 cm x 3.5 cm Publications (annual reports, newsletters, directories, etc.) 2.25 cm x 2.25 cm Recognition-related materials (plaques, trophies, and certificates) 30 in x 30 in, 40 in x 40 in Flags 1.5 cm x 1.5 cm, 2 cm x 2 cm Pins 25 cm x 25 cm (base for horizontal) 43 cm x 43 cm (base for vertical) Signages (office markers, lecterns, etc.) 1/4 of the total given height of the material Photo Walls 3.8 cm x 3.8 cm Social Media account profile photos *This is also the smallest size prescribed for the logo NOTE: Since dimensions of collaterals may vary, the DTI logo must be adjusted proportionally based on the given sizes in the first column.
  • In certain applications, the DTI wordmark’s custom-made symbol may be used without the accompanying “PHILIPPINES” type from the original configuration. This symbol-only lockup may be used for the following: Collaterals and materials such as tarpaulins, brochures, standees and posters, banners, flyers, booklets, and pamphlets; exhibits and other public affairs-related materials; and all other print/digital-related media, including audio-visual presentations (AVPs). Note that the DTI logo in its original configuration may also be used in the above materials and will allow flexibility depending on the design of the collateral. The DTI colors, color palette, logo typeface, as well as the application DOs and DON’Ts specified in the previous pages also apply to this configuration. Any other logo application or variation not specified in this Manual shall be subject to the approval of the CIC prior to its usage.
  • STANDARD LOGO SIZE (with “PHILIPPINES” print) STANDARD LOGO SIZE (without “PHILIPPINES” print) MATERIALS 2.8 cm x 2.8 cm 2.8 cm x 2.5 cm Flyers, brochures, booklets, pamphlets 2.11 cm x 2.11 cm (for A4) 2 in x 2 in (for 18 in x 24 in poster) 2.11 cm x 1.86 cm (for A4) 2 in x 1.77 in (for 18 in x 24 in poster) Posters 15 cm x 15 cm (minimum) 11.81 cm x 10.42 cm Standees 1/4 of the total given height of the material Banners (tarpaulin), gallery displays 1/10 of the total given height of the material Photo Walls 3.8 cm x 3.8 cm (150 px x 150 px) 3.8 cm x 3.4 cm (150 px x 150 px) Digital media and social media (e-mail signatures, presentation decks, audio-visual presentations, social cards, etc.) 5.08 cm x 5.08 cm 5.08 cm x 4.48 cm Apparel (shirts, jackets, raincoats, singlets, etc.) 7 cm x 7 cm 7 cm x 6.17 cm Mugs and tumblers 1.5 cm x 1.5 cm (minimum) 13 cm x 13 cm (maximum)* 1.5 cm x 1.32 cm (minimum) 13 cm x 11.47 cm (maximum)* Other giveaways/souvenirs NOTE: Since dimensions of collaterals may vary, the DTI logo must be adjusted proportionally based on the given size on the first/second column(s). This applies both to digital and printed materials. * Recommended for large format giveaways (i.e. wall calendars, umbrellas, large canvas bags, towels, etc.) only.
  • To ensure maximum visibility and legibility, the logo must be surrounded by minimum clear space. The clear space or the exclusion zone is the specific amount of space to be maintained around the logo. No other elements of any kind should appear within this designated perimeter. In order to maximize the exclusion zone, allow for adequate space around the logo when used in conjunction with other elements. In short, the exclusion zone indicates the closest distance any other graphic element or text can be positioned in relation to the logo.
  • The prescribed minimum clearance must be equivalent to the height of the flag bar of the logo being used. For instance, in the example above, a logo with dimensions 6.8 cm x 6.8 cm (with the “PHILIPPINES” type) or 6.8 cm x 6.05 cm (symbol-only lockup) has a flag bar with a height of 0.5 cm. This means the minimum clearance must at least be 0.5 cm.
Tone And Messaging
  • It is my pleasure to present the redesigned logo of the Department of Trade and Industry (DTI) that conveys a contemporary style to keep up with the trend today that is sleek and minimalistic.
  • The new logo essentially streamlines the previous one which DTI adopted in 2001 using its recognizable features and maintains our mandate that has been associated with the Philippine trade and industry agency. The simplified image strengthens the design and position of DTI’s brand while conforming to aesthetics, even as the flexibility of application allows DTI offices to mark each collateral material with ease.
  • The new logo also complements DTI’s campaign to promote the Prosperity Plan 2022 vision of achieving “A More Inclusive and Prosperous Philippines with Employment and Income Opportunities for All” as embodied in our push for “Trabaho, Negosyo, Konsyumer” (TNK).
  • As we usher in this change, may we use the same principles of simplicity and impact to gain a new perspective on our projects and programs that will help us realize President Rodrigo Roa Duterte’s vision of a decent life for all Filipinos.
  • The simple yet bold and clear symbol signifies a willingness and ability to take proactive measures and clearly defined approaches to achieve measurable results that will create an impact on consumers and businesses, notably micro, small, and medium enterprises (MSMEs) in the countryside.
  • The neat typeface connotes stability. The connected letters (dti) stand for a unified team working as one with all instrumentalities of the government and the private sector to build a strong nation that is one in purpose and aspiration.
  • The Philippine map within the dot of the letter “i” signifies a country with a strong presence in the global marketplace.
  • The flag bar represents the two dominant colors in the Philippine flag: red for moral courage and strength of vision, and blue for integrity and loyalty to country.
Visual Style
  • The image should feature the Cyrillic abbreviation ‘dti’ in bold, dark blue, lowercase letters centered prominently in the composition. Above and slightly to the right of the abbreviation, there should be a circular emblem depicting the map of the Philippines in yellow, set against a dark blue circular background. The map highlights the major islands and territories of the Philippine archipelago, with all island outlines clearly delineated. Below the ‘dti’ abbreviation, there is a stylized horizontal line that slants upward from left to right, composed of two sections: the lower part is a thin red stripe, and the upper part is a thicker blue stripe, creating visual contrast. Underneath this line, the word ‘PHILIPPINES’ appears in uppercase, spaced-out, dark blue letters, centered horizontally relative to the upper elements of the image. The overall design uses a simple color scheme of dark blue, yellow, and red, with a clean, professional style emphasizing clarity and national symbolism.
  • The primary color option for the logo is: Blue = Pantone 2746 C; Yellow = Pantone 106 C; and Red= Pantone 185 C.
  • The MAIN COLOR PALETTE is made up of shades of blue and gray. These are the identifying colors of DTI and should be used whenever possible.
  • The ACCENT COLOR PALETTE is chosen to support and expand the main palette. Whenever possible, these colors should be used in combination with the main color palette.
  • Franklin Gothic Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Demi Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • Franklin Gothic Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+:”<>?
  • These are the allowable applications and variations of the official wordmark: • Against white, light, and mid-tone backgrounds, the official colors shall apply as shown in the illustration (A). • Aside from its original colors, the DTI logo can only be printed in its black signature (B) when printed against light or white background or be rendered in reverse/white (C) against a dark or solid color as shown in the illustrations. • The logo should be outlined in white when printed against photographic or same­colored background (D).
  • Do not distort the logo horizontally (A) or vertically (B). Do not remove any elements in the logo symbol (C). Do not re-create the logo to change its typeface (D). Do not re-create the logo to change or replace any of its elements (E). Do not add special effects or unnecessary enhancements to the symbol (F). Do not put text or fine print of any kind under the official wordmark without considering the clear space or the exclusion zone (G and H). For more information about clear space, see page 15. Do not surround the marks with, or place in the foreground over, a pattern or design. Always take note of the exclusion zone set for the emblem. Do not use the logo to make fun of the Department or portray it in a negative way.
  • Do not print the logo in any other color aside from the original DTI colors, in black, and in white if rendered in reverse (A). Do not present the flag bar in full outline form (B) or in full solid form (C) when rendering in reverse; only the upper part of the bar should be solid/filled. Do not use any other color aside from white when outlining the logo against same-colored background (D). Do not interchange the two halves of the flag bar; the upper triangle should always be blue while the lower triangle should always be red (E). Do not change the signature colors of the logo (F).
  • STANDARD LOGO SIZE (with “PHILIPPINES” print): 1.27 cm x 1.27 cm* Business cards 3 cm x 3 cm Envelopes 2.13 cm x 2.13 cm Letterheads, legal decisions templates 2.5 cm x 2.5 cm Application forms Issued permits, licenses, and certificates 1.15 cm x 1.15 cm Memopads, notepads 3.5 cm x 3.5 cm Publications (annual reports, newsletters, directories, etc.) 2.25 cm x 2.25 cm Recognition-related materials (plaques, trophies, and certificates) 30 in x 30 in, 40 in x 40 in Flags 1.5 cm x 1.5 cm, 2 cm x 2 cm Pins 25 cm x 25 cm (base for horizontal) 43 cm x 43 cm (base for vertical) Signages (office markers, lecterns, etc.) 1/4 of the total given height of the material Photo Walls 3.8 cm x 3.8 cm Social Media account profile photos *This is also the smallest size prescribed for the logo NOTE: Since dimensions of collaterals may vary, the DTI logo must be adjusted proportionally based on the given sizes in the first column.
  • The clear space or the exclusion zone is the specific amount of space to be maintained around the logo. No other elements of any kind should appear within this designated perimeter. In order to maximize the exclusion zone, allow for adequate space around the logo when used in conjunction with other elements. In short, the exclusion zone indicates the closest distance any other graphic element or text can be positioned in relation to the logo. The prescribed minimum clearance must be equivalent to the height of the flag bar of the logo being used. For instance, in the example above, a logo with dimensions 6.8 cm x 6.8 cm (with the “PHILIPPINES” type) or 6.8 cm x 6.05 cm (symbol-only lockup) has a flag bar with a height of 0.5 cm. This means the minimum clearance must at least be 0.5 cm.
Layout And Composition
  • DTl’s wordmark is composed of the DTI symbol (A) and the ‘PHILIPPINES’ type (B). The presentation on the left is the only acceptable configuration for both elements.
  • One square is equivalent to the height of the flag bar. The height of the logo is equivalent to eleven (11) squares.
  • The DTI logo as shown here, with allowable applications as presented in this Manual, will serve as the organization’s primary logo and trademark.
  • This configuration shall always be used on the following materials: • Business communications such as business cards, letterheads, folders, and envelopes; • application forms for permits, licenses, registration, and similar documents; • approved and/or issued permits, licenses, certificates and similar documents; • publications and reports; • recognition-related materials such as plaques, trophies, and certificates; • other documents that bear the signature of DTI Officials; and • flags, pins, and signages, both internal and external.
  • These are the allowable applications and variations of the official wordmark: • Against white, light, and mid-tone backgrounds, the official colors shall apply as shown in the illustration (A). • Aside from its original colors, the DTI logo can only be printed in its black signature (B) when printed against light or white background or be rendered in reverse/white (C) against a dark or solid color as shown in the illustrations. • The logo should be outlined in white when printed against photographic or same­colored background (D).
Sub Branding
  • In sub-branding, the DTI logo in its original configuration (with the “PHILIPPINES” type) or its symbol-only lockup variation may be used. It shall always be visually dominant than any other emblem in the material.
  • Note that these sub-branding guidelines apply only to marketing/promotional materials and giveaways indicated in pages 13 and 14.
  • When presenting programs and projects of the DTI on any collateral material, the DTI logo must always be included in any part of the layout. When laid out beside the program/project logo, the DTI logo is recommended to be placed on the left.
  • In creating new logos for Central Office Bureaus, Regional Offices, or overseas posts, flexibility of using the horizontal and vertical logo templates will be dependent on the creative discretion of their respective designers.
  • If the existing Bureau/Office, Program, or Project logo does not have the DTI symbol as part of its design, the DTI symbol shall be separately laid out beside it or on any part of the collateral, as long as it is placed away from other distracting element. If laid out beside the DTI logo, the Program/ Project logo is recommended to be placed on the right. Standard exclusion zone must be observed.
  • Note that the height of the Bureau/Office, Program, or Project logo must be equal with the height of the ‘i’ in DTI and not go beyond the dot/globe of the symbol. For existing logos of the Department’s Programs/Projects, please see Annex A.
  • Note that all of the design studies in this Manual concerning Attached Agencies/Corporations are samples only, as all of the Attached Agencies’/ Corporations’ collaterals will be designed based on their own Branding Manuals.
  • However, the Attached Agencies/Corporations’ collaterals may either use any of the allowable configurations of the DTI logo or bear the one-line statement “An Attached Agency/Corporation of the Department of Trade and Industry” when designing their materials. The placement, font type, and font size of this statement will be up to the creative discretion of the Agency’s/Corporation’s designer.
  • The above template shall be used by Bureaus/Offices with no existing emblem prior to the publication of the Manual. The Bureau/Office name must be aligned left. Uniform leading and clear space must be observed. With the logo size 2.8 cm x 2.5 cm (symbol-only lockup), the prescribed font size for shall be 13 pt (with allowable adjustments to 12 pt if the logo is smaller and 14 pt if the logo is bigger) to accommodate the given space for the name. Allowance on font size is 1 pt. This shall be the baseline for resizing.
  • Only Bureaus/Offices logos consisting of wordmarks (text type) instead of symbols/emblems may use this template.
  • The Bureau/Office name must be aligned center, and the text must not exceed the width of the flag bar; lines of text must also not exceed the height of the DTI logo being used. As with the horizontal template, uniform leading and clear space must be observed. With the minimum logo size 2.8 cm x 2.5 cm (symbol-only lockup), the smallest possible font size for the name shall be 1Opt (with allowable adjustments to 11, 12, and 13 pt to accomodate the given space for the name). This shall be the baseline for resizing.
  • This template shall be used by Regional Offices. Uniform leading and clear space must be observed. It must bear the Regional Office’s complete name instead of just the number (for nomenclature, adopt format for Regional letterheads on page 30, sans the parentheses). With the logo size 2.8 cm x 2.5 cm (symbol-only lockup), the prescribed font size for the Bureau/Office name shall be 13 pt (with allowable adjustments to 12 pt if the logo is smaller and 14 pt if the logo is bigger) to accomodate the given space for the name. Allowance on font size is 1 pt. This shall be the baseline for resizing.
  • The Regional Office logo must bear its complete name. It must be aligned center, and the text must not exceed the width of the flag bar; lines of text must also not exceed the height of the DTI logo being used. As with the horizontal template, uniform leading and clear space must be observed. With the minimum logo size 2.8 cm x 2.5 cm (symbol-only lockup), the smallest possible font size for the name shall be 1 Opt (with allowable adjustments to 11, 12, and 13 pt to accomodate the given space for the name). This shall be the baseline for resizing.
  • This template shall be used by overseas posts. Uniform leading and clear space must be observed. With the logo size 2.8 cm x 2.5 cm (symbol-only lockup), the prescribed font size for the Bureau/Office name shall be 13 pt (with allowable adjustments to 12 pt if the logo is smaller and 14 pt if the logo is bigger) to accomodate the given space for the name. Allowance on font size is 1 pt. This shall be the baseline for resizing.
  • The name of the overseas post must be aligned center, and the text must not exceed the width of the flag bar; lines of text must also not exceed the height of the DTI logo being used. As with the horizontal template, uniform leading and clear space must be observed. With the minimum logo size 2.8 cm x 2.5 cm (symbol-only lockup), the smallest possible font size for the name shall be 1Opt (with allowable adjustments to 11, 12, and 13 pt to accomodate the given space for the name). This shall be the baseline for resizing.
Correspondence
  • All Bureaus and Agencies shall follow the set guidelines for internal and external documents and correspondence.
  • Letters shall be used for external correspondence (other government agencies, the private sector, etc.) while memos should be used within DTI. Letters and envelopes must contain the complete name, designation, and address of the recipient, similar to letter headings without contact details.
  • Official letterheads must be used for memoranda, letters, Department Orders, Memorandum Orders, and similar documents.
  • Arial is the only font family allowed to be used in the body text of all official DTI correspondence.
  • Abbreviate addresses as appropriate: • St. – Street • Ave. – Avenue • 5F – Fifth Floor
  • Use “For” when addressing a superior/peer; use “To” when addressing a subordinate.
  • Letters and memoranda which go beyond the first page should be continued on a fresh sheet without letterhead.
  • The recommended body text format on all official DTI correspondence is: block style, justified, and single-spaced.
  • Designation in letter headings must be spelled out.
  • Designation of recipients/senders in memoranda is recommended to be spelled out, but adjustments may be done as necessary (e.g. when there are too many recipients and spacing would be an issue).
  • Acronyms of Offices mentioned in internal memoranda may suffice.
  • DTI Logo with TNK Logo The full DTI logo and the Trabaho, Negosyo, Konsyumer logo, which are placed side by side with appropriate clear space, must be laid out 1.27 cm from the top of the paper and 1.25 cm from the right.
  • Complete Bureau/Office name in Arial Bold, All Caps, 9 pt, aligned center; font color DTI blue
  • Address in Arial Regular, 8 pt, flushed left, printed on the lower left corner, with 1.27 cm margin; font color black
  • Contact numbers, email, and website in Arial Regular, 8 pt, flushed left, printed on the lower right corner, with 1.27 cm margin; font color black
  • A4; Bookpaper, 80 lbs, White/ Fancy Edicione, 80 lbs, Ivory White
  • This letterhead must be used within the Philippines only. For foreign correspondence, please see page 32.
  • Observe the following format for the names of Regional Offices: Region Number (Complete Name) ex: REGION 4A (CALABARZON) or Complete name of region, if non-numerical ex: CORDILLERA ADMINISTRATIVE REGION
  • The ISO Certification text label in Arial Bold, 9 pt, aligned center, font color black. The inclusion of this text should be subject to contractual agreements with the concerned certifying body
  • Format for the names of Provincial Offices must be: (Name of Office) Provincial Office ex: Cebu Provincial Office
  • Seal of the Republic of the Philippines with DTI Logo The Seal of the Republic of the Philippines and the DTI Logo, which are placed side by side with appropriate clear space, must be laid out 1.27 cm from the top of the paper and 1.25 cm from the right.
  • Complete Bureau/Office name in Arial Bold, All Caps, 9 pt, aligned center; font color DTI Blue
  • Observe the following format for the names of overseas posts: PHILIPPINE TRADE AND INVESTMENT CENTER -(Post) ex: PHILIPPINE TRADE AND INVESTMENT CENTER-BEIJING
  • Address in Arial Regular, 8 pt, flushed left; printed on the lower left corner, with 1.27 cm margin; font color black
  • A4; Bookpaper, 80 lbs, White/Fancy Edicione, 80 lbs, Ivory White
  • This letterhead must also be used by any Central Office Bureau or Regional Office for foreign correspondence. The footer text, particularly the office naming convention, must still follow the local letterhead format.
  • Agency/Corporation Logo The Agency/Corporation logo laid out 1.37cm from the top of the paper with 1.45cm right margin.
  • DTI Statement The DTI attached agency/corporation statement must be in Arial Narrow, 8 pt, and following the color of the bar for the Agency or Corporation name.
  • Agency/Corporation Information • Complete Bureau/Office name in Arial Bold, All Caps, 9 pt, aligned center; font color orange • Address and e-mail address in Arial Regular, 8 pt, flushed left, printed on the lower left corner, with 1.27 cm margin. • Contact numbers, email, and website in Arial Regular, 8 pt, flushed left, printed on the lower right corner, with 1.27 cm in margin
  • Business cards must contain the contact details of the officials, including cellphone number as may be appropriate, as prescribed in the above format.
  • All official emails shall include the contact details of the sender with the above address format. Only individual contact details can be customized, but the convention shall be observed at all times. The use of icons or symbols to indicate the address, contact number, and website is recommended. The DTI logo’s size shall be 2 cm x 2 cm and shall be hyperlinked to the DTI website.
Forms And Certificates
  • All official forms, whether printed or downloadable, must bear the DTI logo at the upper left corner of the document. Recommended paper size is A4.
  • DTI-issued permits and certificates must as well bear the DTI logo at the upper left corner of the paper. Recommended paper size for such documents is A4.
Flags And Pins
  • Only the full color logo in its original configuration shall be used in DTI flags. Recommended minimum size for the material is 3 ft x 5 ft (bearing a 30 in x 30 in logo) while the maximum size is 5 ft x 8 ft (bearing a 40 in x 40 in logo). The material for the flag must always be white.
  • Only the logo in its original configuration shall be used in pins. Minimum size of the logo is 1.5 cm x 1.5 cm while maximum size is 2 cm x 2 cm, regardless of the type or design of the pin.
Mastheads
  • For the websites of Attached Agencies/Corporations, the statement “An Attached Agency/Corporation of the Department of Trade and Industry” is recommended to be a part of their mastheads.
  • For publications like newsletters with stylized nameplate or masthead designs that include the DTI Logo, the above format must be followed. For guidelines regarding publications with no stylized mastheads, please see page 64.
Signages
  • All Offices, including Regional and Provincial Offices as well as overseas posts, shall install, as appropriate, an office marker in a conspicuous area. The above format must be followed for horizontal signages. The address, however, may be omitted as appropriate. Size may be adjusted, with the above measurements serving as the base dimensions.
  • Offices may also use vertical signages. The address, however, may be omitted as appropriate. Size may be adjusted, with the above measurements serving as the base dimensions.
  • The logo in its original configuration shall be used on lectern signages. To fmd the appropriate size of the logo, divide the given height of the lectern by 4. ln the sample designs above, the height of the first lectern is 119.38 cm, which will yield 59.69 cm as the proportionate height of the emblem.
Souvenirs And Promotional Items
  • For generic polo shirts, jackets, hoodies, and other similar apparel, the DTI logo shall be laid out on the left portion with the recommended dimensions of 5.08 cm x 5.08 cm (original configuration) or 5.08 cm x 4.48 cm (symbol-only lockup). Refrain from placing the logo at the back/yoke part of the clothing.
  • For sports singlets and drifit shirts as well as for t-shirts produced for specific events, the DTI logo shall be placed on the left portion with the recommended dimensions of 5.08 cm x 5.08 cm (original configuration) or 5.08 cm x 4.48 cm (symbol-only lockup). The event logo/design shall be laid out in front. Refrain from placing the DTI logo at the back. Tag lines of the event, if any, shall be placed on the back/yoke part of the clothing.
  • The minimum size of the DTI logo on giveaways/souvenirs is 1.5 cm x 1.5 cm (original configuration) or 1.5 cm x 1.32 cm (symbol-only lockup). Either of the allowable logo variations may be used except for lanyards, which must bear the DTI in its full configuration. For more information on logo dimensions, please see page 14.
Third Party Usage
  • “The DTI Logo” is the trademark of the Department of Trade and Industry registered with the Intellectual Property Office - Philippines (IPOPHL). “The DTI Logo” may not be reproduced by any means or in any form whatsoever without written permission. “The DTI Logo” represents the Department and therefore should be used only in authorized official purposes.
  • Non-DTI entities shall submit their request for the use of DTI Logo to their DTI partner Bureau/Office that they have a working relationship with (e.g. partner in a project or program that furthers the missions of both parties, co-host or co-participant in a conference, seminar, or forum). The DTI partner Bureau/Office will subsequently refer the said request to KMIS. The request shall be submitted in writing, and accompanied with the following information:
  • • Organization profile
  • • Nature and purpose of the activity where the DTI logo will be used
  • • Duration of the use of DTI logo; and
  • • Prototype of the proposed use of the DTI logo.
  • The approval granted shall be exclusive to the proposed activity. Such approval shall not be extended to any other parties.
  • Authorization to use the DTI logo does not confer on those to whom it is granted any right of exclusive use, nor does it allow them to appropriate the Logo either by registration or any other means.
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