Dunlop

📋 1 Guidelines

🔗 Connections

Sector

Tires

Region

United kingdom

Guideline Year

2024

Language

English

Tags

Corporate

Official Websites

Brand Guidelines

2024

Brand Summary

Mission
  • No explicit mission statement is provided in the document.
Target Audience
  • The guidelines and logo usage are focused on motorcycle-related events and products, indicating the target audience is motorcycle enthusiasts, riders, and motorsports participants [^1].
Personality Traits
  • dynamic
  • strong
  • professional
  • speed-oriented
Visual Identity Overview
  • The visual identity centers on bold, italicized typography, a distinctive ‘Flying D’ logo element, and a color palette of bright yellow, red, black, and gray. Logos are used consistently across backgrounds, with strict rules for color combinations and placement. The brand emphasizes clarity, motion, and high contrast in its visual presentation [^2].

Categories

Logo Usage
  • Preferred Logo is to be used universally for branding. Always include the “D Devise” or “Flying D” element next to the Dunlop word mark. Perferred logo DOES NOT include MOTORCYCLE TIRES tag line.
  • Use this logo whenever possible.
  • If logo is on a colorful or busy background, include the yellow rectangle.
  • White primary Dunlop word mark is white only on dark or black background.
  • Black primary Dunlop word mark is for use when color is not available. FILE SETUP: > Files are set up for CMYK separation. They can be converted for PMS or RGB by following the DUNLOP COLORS on page 2 of this guide.
  • Preferred “MOTORCYCLE TIRES” logo should always be used. If logo is on a colorful or busy background, include the yellow rectangle.
  • White primary word mark is for use when only a black or dark background is available. “Motorcycle Tires” tag line can either be gray or white.
  • Black primary Dunlop word mark is for use when color is not available.
  • Files are set up for CMYK separation. They can be converted for PMS or RGB by following the DUNLOP COLORS on page 2 of this guide.
  • “Flying D” element can be used as a branding device when the environment is a motorcycle-releated event where no clarification is necessary. Some examples: tire advertising, small spaces ie: rider leathers, flags and banners at motorcycle-releated events.
  • Can be used with or without yellow background providing there is enough contrast.
  • White “Flying D” can be used on dark or black background.
  • NOTE: Centeral circle background is always solid. Depending on which logo is used, it is white behind the red “D” and black behind the white “D.” Background should not show through the circle.
  • Dunlop Logo colors are not interchangeable. This holds true for “Flying D” element.
  • There are two approved logos for use: Full-color logo on white, light or yellow background and black or white versions. Full-color logo is preferred.
  • Kerning or letter spacing is standardized and cannot be adjusted.
  • Placement of® at “Flying D” element and at end of Dunlop word mark are standardized and cannot be moved.
  • “Flying D” element can stand alone for branding purposes. See COLOR LOGO USE page.
  • “Flying D” element cannot be used to “point” to anything. EXAMPLE: Bulleted copy list, headline or title, etc.
  • “Flying D” element must always point to the right. It may never be rotated.
Color Palette
  • Yellow: CMYK 100y 10m, PMS 109, RGB R-255, G-230, B-0, Hex #FEDE00
  • Red: CMYK 100y 100m, PMS 485, RGB R-255, G-0, B-0, Hex #FF0000
  • Black: CMYK 100k 60c 40m 20y, Process Black, RGB R-0, G-0, B-0, Hex #000000
  • Gray: CMYK 50k, PMS Cool Gray 9, RGB R-128, G-128, B-128, Hex #808080
  • Files are set up for CMYK separation. They can be converted for PMS or RGB by following the DUNLOP COLORS on page 2 of this guide.
  • DO NOT USE THE LOGO IN ANY OTHER COLOR COMBINATION -EXAMPLES BELOW
  • Dunlop Logo colors are not interchangeable. This holds true for “Flying D” element.
Typography
  • Kerning or letter spacing is standardized and cannot be adjusted.
  • DUNLOP PREFERRED FONT HELVETICA NEUE FAMILY Helvetica Neue UltraLight Helvetica Neue UltraLightItalic Helvetica Neue UltraLightCond Helvetica Neue UltraLightCondObl Helvetica Neue UltraLightExt Helvetica Neue UltraLightExtObl Helvetica Neue Light Helvetica Neue LightItalic Helvetica Neue LightCond Helvetica Neue LightCondObl Helvetica Neue LightExt Helvetica Neue LightExtObl Helvetica Neue Helvetica Neue Heavy Helvetica Neue Italic Helvetica Neue Heavy Italic Helvetica Neue Cond Helvetica Neue HeavyCond Helvetica Neue CondObl Helvetica Neue HeavyCondObl Helvetica Neue Ext Helvetica Neue Heavy Ext Helvetica Neue ExtObl Helvetica Neue HeavyExtObl Helvetica Neue Medium Helvetica Neue Black Helvetica Neue MediumItalic Helvetica Neue BlackItalic Helvetica Neue MediumCond Helvetica Neue BlackCond Helvetica Neue MediumCondObl Helvetica Neue BlackCondObl Helvetica Neue MediumExt Helvetica Neue BlackExt Helvetica Neue MediumExtObl Helvetica Neue BlackExtObl Helvetica Neue Bold Helvetica Neue BoldItalic Helvetica Neue BoldCond Helvetica Neue BoldCondObl Helvetica Neue BoldExt Helvetica Neue BoldExtObl
Visual Style
  • Yellow: 100y 10m, PMS 109, R-255, G-230, B-0, Hex #FEDE00 Red: 100y 100m, PMS 485, R-255, G-0, B-0, Hex #FF0000 Black: 100k 60c 40m 20y, Process Black, R-0, G-0, B-0, Hex #000000 Gray: 50k, PMS Cool Gray 9, R-128, G-128, B-128, Hex #808080
  • Preferred Logo is to be used universally for branding. Always include the “D Devise” or “Flying D” element next to the Dunlop word mark. Perferred logo DOES NOT include MOTORCYCLE TIRES tag line.
  • Use this logo whenever possible.
  • If logo is on a colorful or busy background, include the yellow rectangle.
  • White primary Dunlop word mark is white only on dark or black background.
  • Black primary Dunlop word mark is for use when color is not available. FILE SETUP: > Files are set up for CMYK separation. They can be converted for PMS or RGB by following the DUNLOP COLORS on page 2 of this guide.
  • Kerning or letter spacing is standardized and cannot be adjusted.
  • Placement of® at “Flying D” element and at end of Dunlop word mark are standardized and cannot be moved.
  • “Flying D” element can stand alone for branding purposes. See COLOR LOGO USE page.
  • “Flying D” element cannot be used to “point” to anything. EXAMPLE: Bulleted copy list, headline or title, etc.
  • “Flying D” element must always point to the right. It may never be rotated.
  • Dunlop Logo colors are not interchangeable. This holds true for “Flying D” element.
  • There are two approved logos for use: Full-color logo on white, light or yellow background and black or white versions. Full-color logo is preferred.
Layout And Composition
  • Preferred Logo is to be used universally for branding. Always include the “D Devise” or “Flying D” element next to the Dunlop word mark. Perferred logo DOES NOT include MOTORCYCLE TIRES tag line.
  • Use this logo whenever possible.
  • If logo is on a colorful or busy background, include the yellow rectangle.
  • White primary Dunlop word mark is white only on dark or black background.
  • Black primary Dunlop word mark is for use when color is not available. FILE SETUP: > Files are set up for CMYK separation. They can be converted for PMS or RGB by following the DUNLOP COLORS on page 2 of this guide.
  • Preferred “MOTORCYCLE TIRES” logo should always be used. If logo is on a colorful or busy background, include the yellow rectangle.
  • White primary word mark is for use when only a black or dark background is available. “Motorcycle Tires” tag line can either be gray or white.
  • Black primary Dunlop word mark is for use when color is not available.
  • Files are set up for CMYK separation. They can be converted for PMS or RGB by following the DUNLOP COLORS on page 2 of this guide.
  • Kerning or letter spacing is standardized and cannot be adjusted.
  • Placement of® at “Flying D” element and at end of Dunlop word mark are standardized and cannot be moved.
  • “Flying D” element can stand alone for branding purposes. See COLOR LOGO USE page.
  • “Flying D” element cannot be used to “point” to anything. EXAMPLE: Bulleted copy list, headline or title, etc.
  • “Flying D” element must always point to the right. It may never be rotated.
Sponsorship Guidelines
  • BIKE PLACEMENTS > Bike Placements: Tail/ Fork/ Belly Pan, Right and Left
  • Fork, Fender, Belly Pan: Left and Right Sides
  • LOGO USAGE > Fork Placement: runs top-to-bottom LEATHERS PLACEMENTS > Front Shoulders, Right and Left > Rear Lower Back ALTERNATE LOGO Dunlop “Flying D” element
  • BIKE PLACEMENTS > Bike Placements: Rear Fender/ Forks, Right and Left ewREAR oNzo FENDER FORK @ LOGO USAGE @ REAR -> Fork Placement: logo runs top-to-bottom T FENDER K aoTNaae MX GEAR PLACEMENTS 222 J > Front Shoulders, Right or Left FoRK REAR FENDER Fork and Fender Logos ALTERNATE LOGO Dunlop “Flying D” element ©DUNLOP ©DUNLOP ®DUNLOP
Product Line Branding

  • Contact the Marketing Department at marketing@dunlopmotorcycletires.com for use of the following logos:

  • Use in either BLACK or WHITE -Files are set up for CMYK separation.

  • Mission Logo set up for CMYK separation.

  • Files are set up for CMYK separation. They can be converted for PMS or RGB by following the DUNLOP COLORS on page 2 of this guide.

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