Dynaudio

Official Websites

• https://dynaudio.com
• https://dynaudio.cn
• http://dynaud.io/styleguide
• http://www.dynaudio.com
• https://www.dynaudio.com

Brand Guidelines

2018

Categories

Brand Voice

• Our style is clear, concise and contemporary, and always with our target audiences in mind.
• We’re friendly, approachable and informative. And we have a slightly impish edge. We never talk down to people – they might be newcomers to hi-fi – but we never assume knowledge.
• We’re enthusiastic about how and why we do things. We’re proud that we design and engineer in Skanderborg. We love Dynaudio Labs. And we’re always excited to try, invent, fail, re-invent, test and create. But we’re never boastful!
• Above all, we love music and movies – and must never forget that the things we talk about are there to help people enjoy their content. They aren’t ‘things’ in and of themselves.

Brand Imagery

• Images Lifestyle with people Realpeop le that the audience • can understand and identify with themselves. We show life as it is.

• Images Lifestyle without people Clean, aspirational settings with a healthy dose of reality. We place the product where it’s likely to be used.

• Images Products ### Be iconic Products are shown as simply as possible, staying true to the Dynaudio brand.

• Standard shots Front with grille Front without grille Angle front Angle back Angle top

• Images Speaker parts ### Interior beauty The bits you don’t see are just as beautiful as the bits you do -SO we make sure they’re shot just as painstakingly.

Color Palette

• Black and white are dominant Dynaudio colours. They’re used together with all tints of black. Dark grey is often used as a replacement for 100% black. The segment colours can also be used on a corporate level, to complement and to promote details.
• Pantone: Process Black C
• CMYK 0-0-0-100
• RGB 0-0-0
• Pantone Cool Gray 11C
• CMYK 0-0-0-95
• RGB 50-50-50
• You can add these cyan values to give the grey more punch if you’re designing for print
• CMYK 10-0-0-90
• CMYK 10-0-0-75
• CMYK 10-0-0-50
• CMYK 5-0-0-25
• CMYK 0-0-0-10
• Each segment has its own colour that is not Pro to be mixed or used across segments. Black, white and grey are also dominant in segment marketing with a little twist of the specific segment Pantone 199 C colour. CMYK 0-100-75-0 RGB 200-0-50
• CMYK 10-0-0-70 Pantone 876 C RGB 103-108-110 CMYK 5-45-65-50 RGB 131-98-65
• Pantone 3955 C Pantone 805 C CMYK 8-0-90-0 CMYK 0-87-64-0 RGB 239-223-0 RGB 255-69-79

Typography

• Helvetica Neue LT Std 55 Roman Helvetica Neue LT Std 56 Italic Helvetica Neue LT Std 85 Heavy Helvetica Neue LT Std 86 Heavy Italic
• 华康黑体
• Noto Sans Regular Noto Sans Bold
• This font supports all languages. It’s used in multi language material, such as quickstart guides, to ensure an homogeneous look. (Helvetica Neue LT Std is always preferred, but doesn’t support all languages.)
• Go for Arial.
• Arial can be used in Microsoft Office documents In Microsoft Office documents, if Helvetica Neue LT isn’t available, the default typeface is set to Arial. This is to increase compatibility across devices and platforms.
• When writing body text, never use the DYN AUDIO logo
• DYN AUDIO in not written in all caps
• This is the way to write Dynaudio in body text
• Helvetica Neue LT Std 55 Roman (Tracking -13)
• Helvetica Neue LT Std 85 Heavy (Tracking -13)
• Alignment for product name in two lines Left alignment X-height is also half the height of ‘I’ Height of ‘I’ Space between lines is half the height of ‘I’. Align to ascender height of the product name Centre alignment Right alignment

Logo Usage

• The logotype is only to be used in black or white. Don’t use it in other colours.
• It’s OK to use black and white logos on different backgrounds.
• It’s not OK to use the logo in colours other than black or white.
• The logo is black or white. Put the product name in segment colours, if possible.

Tone And Messaging

• Our style is clear, concise and contemporary, and always with our target audiences in mind.
• We’re friendly, approachable and informative. And we have a slightly impish edge. We never talk down to people – they might be newcomers to hi-fi – but we never assume knowledge.
• We’re enthusiastic about how and why we do things. We’re proud that we design and engineer in Skanderborg. We love Dynaudio Labs. And we’re always excited to try, invent, fail, re-invent, test and create. But we’re never boastful!
• Above all, we love music and movies – and must never forget that the things we talk about are there to help people enjoy their content. They aren’t ‘things’ in and of themselves.
• Companies are singular (‘Dynaudio is…’)
• Bands and sports teams are plural (‘Aerosmith/Aston Villa are…’)
• We use ‘s’, not ‘z’ – unless it’s a proper name
• Corporatespeak (going forward, there will be no blue-sky thinking, synergistic collaboraction or touching bases)
• Two-channel (use ‘stereo’ instead)
• Kit (use ‘equipment’ instead. ‘Kit’ has connotations of DIY speakers)
• Please avoid ostentatiously out-there band/album/track combinations when you’re making reference to any music. The reader must be able to hear it in their head, or at least get some idea of what the track might sound like. Online, anything goes as long as you can find it on Spotify or TIDAL (remember to include an HTTP link to the track, though).
• … and avoid clichés like the plague.
• Keep them clean and to the point. But don’t be afraid to play with words!
• Clean, direct and informative -with a dash of editorial. Give people something interesting to read and they’ll engage with the rest.

Visual Style

• The logotype is only to be used in black or white. Don’t use it in other colours.
• It’s OK to use black and white logos on different backgrounds.
• It’s not OK to use the logo in colours other than black or white.
• Black and white are dominant Dynaudio colours. They’re used together with all tints of black. Dark grey is often used as a replacement for 100% black. The segment colours can also be used on a corporate level, to complement and to promote details.
• Pantone: Process Black C
• CMYK 0-0-0-100
• RGB 0-0-0
• Pantone Cool Gray 11C
• CMYK 0-0-0-95
• RGB 50-50-50
• You can add these cyan values to give the grey more punch if you’re designing for print
• CMYK 10-0-0-90
• CMYK 10-0-0-75
• CMYK 10-0-0-50
• CMYK 5-0-0-25
• CMYK 0-0-0-10
• Each segment has its own colour that is not Pro to be mixed or used across segments. Black, white and grey are also dominant in segment marketing with a little twist of the specific segment Pantone 199 C colour. CMYK 0-100-75-0 RGB 200-0-50
• Pantone 876 C RGB 103-108-110 CMYK 5-45-65-50 RGB 131-98-65
• Pantone 3955 C Pantone 805 C CMYK 8-0-90-0 CMYK 0-87-64-0 RGB 239-223-0 RGB 255-69-79
• Helvetica Neue LT Std 55 Roman
• Helvetica Neue LT Std 56 Italic
• Helvetica Neue LT Std 85 Heavy
• Helvetica Neue LT Std 86 Heavy Italic
• Arial can be used in Microsoft Office documents In Microsoft Office documents, if Helvetica Neue LT isn’t available, the default typeface is set to Arial. This is to increase compatibility across devices and platforms.
• The logo is black or white. Put the product name in segment colours, if possible.
• When using the segment name, always use segment colour
• Alignment for product name in two lines
• Left alignment
• X-height is also half the height of ‘I’
• Height of ‘I’
• Space between lines is half the height of ‘I’. Align to ascender height of the product name
• Centre alignment
• Right alignment
• A shape derived from the essence of Dynaudio
• We don’t use the ‘Y’ from the Dynaudio logo as a graphic element.
• Realpeop le that the audience • can understand and identify with themselves. We show life as it is.
• Clean, aspirational settings with a healthy dose of reality. We place the product where it’s likely to be used.
• Products are shown as simply as possible, staying true to the Dynaudio brand.
• Standard shots Front with grille Front without grille Angle front Angle back Angle top
• The bits you don’t see are just as beautiful as the bits you do -SO we make sure they’re shot just as painstakingly.
• Emphasises the engineering equity of the brand products. Tweeters in fill colour, the rest in lines. Keep it as simple as possible.
• Often used in assembly instructions. Again, keep it simple -but bear in mind that all relevant details should be included.
• When writing body text, never use the DYN AUDIO logo, DYN AUDIO in not written in all caps This is the way to write Dynaudio in body text

Layout And Composition

• Space between logo and product name is 2 x width of ‘I’
• Alignment for product name in two lines Left alignment X-height is also half the height of ‘I’
• Height of ‘I’
• Space between lines is half the height of ‘I’. Align to ascender height of the product name
• Centre alignment
• Right alignment

Packaging Design

• Clean and simple, using the segment colours. Noticed how you can still see what the product looks like?

Magazine Guidelines

• Brochures don’t have to be boring. The magazine combines regular product information with real editorial, written by real journalists.

Manual Guidelines

• Clean, direct and informative -with a dash of editorial. Give people something interesting to read and they’ll engage with the rest.
• Front cover Line-art in corporate colour

Advertising Guidelines

• Keep them clean and to the point. But don’t be afraid to play with words!

Additional Properties

Employees History