East Stroudburg University

📋 1 Guidelines

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Sector

University Education

Region

Usa

Guideline Year

2017

Language

English

Tags

University Education

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • ESU aims to foster student success, innovation, quality, challenge, opportunity, community, leadership, and partnership, preparing students for a successful future and encouraging lifelong connections and engagement [^1].
Core Values
  • Success
  • Innovation
  • Quality
  • Challenge
  • Opportunity
  • Community
  • Leadership
  • Partnership
  • Personal student success
  • Active campus community
  • Hands-on learning
  • Strong character
  • Teamwork
Target Audience
  • Prospective and current students, parents, family members, alumni, faculty, staff, businesses, organizations, and the surrounding community [^2].
Personality Traits
  • Challenging
  • Supportive
  • Innovative
  • Collaborative
  • Engaged
  • High-achieving
  • Strong character
  • Team-oriented
Visual Identity Overview
  • The visual identity is modern, clean, and geometric, using a limited color palette of red, white, black, and gray. It emphasizes clarity, contrast, and institutional branding through consistent logo usage, clear space requirements, and sub-branding for departments and affiliations. Typography is based on the Din Next LT Pro font family, and patterns, photography, and spirit marks are used to reinforce the brand [^3].

Categories

Brand Imagery
  • Use of photography is encouraged throughout all ESU printed communications. A broad range of photos are available through the Office of University Relations.
  • Photography may be used as full color images, or as a multiplied overlay over a field of red (Pantone 199c).
  • If a logo, a headline, or copy is to be layered over a photo, be sure to consider the composition of the image and place it over a less complex, or incosequential part of the image. When placing graphic components over a full color image, be sure to consider the contrast of the background to ensure proper legibility.
Color Palette
  • Pantone 199 C: 0 M: 100 Y: 72 K: 0 R: 219 G: 4 B: 54 HTML: DB0436 Madiera: 1447
  • Pantone 200 C: 3 M: 100 Y: 70 K: 12 R: 186 G: 12 B: 47 HTML: BA0C2F NOTE: Pantone 200 is only approved for use in the institutional pattern, see page 33 for details.
  • Pantone 429 C: 21 M: 11 Y: 9 K: 23 R: 179 G: 185 B: 189 HTML: B3B9BD Madiera: 1012
  • Pantone 428 C: 10 M: 4 Y: 4 K: 14 R: 193 G: 198 B: 200 HTML: C1C6C8 NOTE: Pantone 428 is only approved for use in the institutional pattern, see page 33 for details.
  • White C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255
  • Black C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0
  • NOTE: Pantone 200 is only approved for use in the institutional pattern, see page 33 for details.
  • NOTE: Pantone 428 is only approved for use in the institutional pattern, see page 33 for details.
  • Pattern has been developed as part of the East Stroudsburg brand identity. These are intended to be used as accent, and backgrounds in collateral materials or selectively used in apparel and retail items, see pages 32-33 for usage examples.
  • Never use unapproved colors
  • Never alter color placement
Typography
  • The East Stroudsburg University identity employs the Din Next LT Pro font family. Din Next is available in multiple weights and styles and is the preferred choice for communications and collateral materials.
  • DIN NEXT LT PRO – Light - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • DIN NEXT LT PRO – Regular - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • DIN NEXT LT PRO – Medium - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • DIN NEXT LT PRO – Bold - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • DIN NEXT LT PRO – Light Italic - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • DIN NEXT LT PRO – Medium Italic - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • DIN NEXT LT PRO – Bold Italic - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Logo Usage
  • The official institutional logo for East Stroudsburg University is available in three configurations, a primary version, shown here and on page 11, a horizontal version, shown on pages 12 and 13, and an extreme horizontal version, shown on pages 14 and 15. These three configurations have been designed to accomodate a broad range of potential applications that may require different compostitions of the logo.
  • It is permissable to use the ESU icon as a stand alone element. The primary purpose of the stand alone icon is for merchandise and promotional materials. Any use of the icon as a stand alone element must be approved by the Office of University Relations prior to publication.
  • To ensure the institutional marks are clearly visible, they should always have a minimum amount of clear space isolating them from other elements. This area of isolation, or minimum required clear space surrounding all marks is identified here.
  • Clear space is equivalent to one half the width of the seal
  • Clear space is equivalent to the width of the icon
  • To ensure the institutional marks are clearly visible, they should never appear smaller than the minimum size requirements shown here.
  • Minimum size greater than or equal to 1.25"
  • Minimum size greater than or equal to .5"
  • Never use unapproved colors
  • Never alter color placement
  • Never distort or alter logo proportions
  • Never flip the logo
  • Never alter the typography
  • Never rotate the logo
  • Never add other graphic devices -i.e. drop shadow
  • Never combine or overlap logos
Visual Style
  • The official institutional logo for East Stroudsburg University is available in three configurations, a primary version, shown here and on page 11, a horizontal version, shown on pages 12 and 13, and an extreme horizontal version, shown on pages 14 and 15. These three configurations have been designed to accomodate a broad range of potential applications that may require different compostitions of the logo.
  • It is permissable to use the ESU icon as a stand alone element. The primary purpose of the stand alone icon is for merchandise and promotional materials. Any use of the icon as a stand alone element must be approved by the Office of University Relations prior to publication.
  • To ensure the institutional marks are clearly visible, they should always have a minimum amount of clear space isolating them from other elements. This area of isolation, or minimum required clear space surrounding all marks is identified here.
  • Clear space is equivalent to one half the width of the seal.
  • Clear space is equivalent to the width of the icon.
  • To ensure the institutional marks are clearly visible, they should never appear smaller than the minimum size requirements shown here.
  • Minimum size greater than or equal to 1.25"
  • Minimum size greater than or equal to .5"
  • Never use unapproved colors Never alter color placement Never distort or alter logo proportions Never flip the logo Never alter the typography Never rotate the logo Never add other graphic devices -i.e. drop shadow Never combine or overlap logos
  • It is acceptable to customize the primary logo for academic departments. These sub-branded marks may appear in full color or one color, and may contain the college name and if desired, the department name.
  • Individual colleges are discouraged from creating their own customized logo files. Requests for customized art files should be made to the Office of University Relations.
  • It is acceptable to customize the Primary logo for administrative units. These sub-branded marks may appear in full color or one color, and may contain the division name and if desired, the department name.
  • Individual departments are discouraged from creating their own customized logo files. Requests for customized art files should be made to the Office of University Relations.
  • It is acceptable to customize the Primary logo for affiliations with strong institutional ties. These sub-branded marks may appear in full color or one color, and may contain the affiliation and if desired, the department name.
  • Affiliations are discouraged from creating their own customized logo files. Requests for customized art files should be made to the Office of University Relations.
  • Type should be no smaller than .2185" tall.
  • Specifications have been created and detailed here for departments that wish to embroider the institutional logo and their department name on apparel.
  • Several spirit marks based upon the mascot have been developed and are shown here. The spirit marks are reserved for informal use in marketing and communications materials. Spirit marks should never be used for intercollegiate athletics uniforms but may be used by club sports.
  • Pattern has been developed as part of the East Stroudsburg brand identity. These are intended to be used as accent, and backgrounds in collateral materials or selectively used in apparel and retail items, see pages 32-33 for usage examples.
  • The East Stroudsburg University identity employs the Din Next LT Pro font family. Din Next is available in multiple weights and styles and is the preferred choice for communications and collateral materials.
  • Pantone 199 Pantone 200 Pantone 429 Pantone 428 NOTE: Pantone 200 is only approved for use in the institutional pattern, see page 33 for details. NOTE: Pantone 428 is only approved for use in the institutional pattern, see page 33 for details.
  • White Black
  • Social media icons are available for academic divisions and administrative units. They can be used for both Facebook and Twitter, as well as any other social networks that use a square graphic for the profile image.
  • Use of photography is encouraged throughout all ESU printed communications. A broad range of photos are available through the Office of University Relations.
  • Photography may be used as full color images, or as a multiplied overlay over a field of red (Pantone 199c).
  • If a logo, a headline, or copy is to be layered over a photo, be sure to consider the composition of the image and place it over a less complex, or incosequential part of the image. When placing graphic components over a full color image, be sure to consider the contrast of the background to ensure proper legibility.
Layout And Composition
  • The official institutional logo for East Stroudsburg University is available in three configurations, a primary version, shown here and on page 11, a horizontal version, shown on pages 12 and 13, and an extreme horizontal version, shown on pages 14 and 1 5. These three configurations have been designed to accomodate a broad range of potential applications that may require different compostitions of the logo.
  • To ensure the institutional marks are clearly visible, they should always have a minimum amount of clear space isolating them from other elements. This area of isolation, or minimum required clear space surrounding all marks is identified here.
  • Clear space is equivalent to one half the width of the seal
  • Clear space is equivalent to the width of the icon
  • To ensure the institutional marks are clearly visible, they should never appear smaller than the minimum size requirements shown here.
  • Minimum size greater than or equal to 1.25"
  • Minimum size greater than or equal to .5"
  • Never use unapproved colors Never alter color placement Never distort or alter logo proportions Never flip the logo Never alter the typography Never rotate the logo Never add other graphic devices -i.e. drop shadow Never combine or overlap logos
  • Metrics for sub-brands are detailed here.
  • Specifications have been created and detailed here for departments that wish to embroider the instituional logo and their department name on apparel.
  • Type should be no smaller than .2185" tall.
  • A single, consistent corporate communications package has been designed for all academic departments and adminstrative units campus wide. Examples are shown on pages 26-29.
  • Pattern has been developed as part of the East Stroudsburg brand identity. These are intended to be used as accent, and backgrounds in collateral materials or selectively used in apparel and retail items, see pages 32-33 for usage examples.
  • If a logo, a headline, or copy is to be layered over a photo, be sure to consider the composition of the image and place it over a less complex, or incosequential part of the image. When placing graphic components over a full color image, be sure to consider the contrast of the background to ensure proper legibility.
Brand Architecture
  • It is acceptable to customize the primary logo for academic departments. These sub-branded marks may appear in full color or one color, and may contain the college name and if desired, the department name.
  • Metrics for sub-brands are detailed here.
  • Individual colleges are discouraged from creating their own customized logo files. Requests for customized art files should be made to the Office of University Relations.
  • It is acceptable to customize the Primary logo for administrative units. These sub-branded marks may appear in full color or one color, and may contain the division name and if desired, the department name.
  • Metrics for sub-brands are detailed here. Individual departments are discouraged from creating their own customized logo files. Requests for customized art files should be made to the Office of University Relations.
  • It is acceptable to customize the Primary logo for affiliations with strong institutional ties. These sub-branded marks may appear in full color or one color, and may contain the affiliation and if desired, the department name.
  • Metrics for sub-brands are detailed here. Affiliations are discouraged from creating their own customized logo files. Requests for customized art files should be made to the Office of University Relations.
Digital Guidelines
  • Proper use of ESU’s o˜cial institutional and athletic logos is as important on digital platforms as it is on other media. Thousands of internal and external visitors digitally interact with ESU daily via the university web presence, from the primary website, to secondary and uno˜cial sites, plus third-party platforms such as D2L, ATLAS, and Housing Director. ESU also communicates with the public via social media, mobile apps, email campaigns and other digital media. A clear, uniform visual identity is necessary to ensure a solid brand; therefore ESU’s logos and word marks must be used consistently across these platforms.
  • All requests for digital use of the institutional or athletic identity should be submitted first to the appropriate o˜ce: · Institutional identity (social media platforms): please contact the Public Relations & Social Media Manager, O˜ce of University Relations. · Institutional identity (websites, web applications, mobile applications and all other digital platforms): please contact the Director of Web Services, O˜ce of University Relations. · Athletic identity (all digital platforms): please contact the Sports Information Director, Department of Athletics.
  • Please see information on the O˜ce of University Relations website at http://www.esu.edu/ur for specific timing and technical requirements.
  • These o˜ces will provide a version of the institutional or athletic identity for each specific use. The sections in this document on typography, color and misuse apply directly to digital platforms as they do elsewhere. University Relations and Athletics may adapt other guidelines to fit individual digital platform requirements while maintaining the integrity of the brand identity.
  • Use of photography is encouraged throughout all ESU printed communications. A broad range of photos are available through the Office of University Relations.
  • Photography may be used as full color images, or as a multiplied overlay over a field of red (Pantone 199c).
  • If a logo, a headline, or copy is to be layered over a photo, be sure to consider the composition of the image and place it over a less complex, or incosequential part of the image. When placing graphic components over a full color image, be sure to consider the contrast of the background to ensure proper legibility.
Licensing
  • The East Stroudsburg University trademark licensing program strives to promote, enhance and elevate the image of the University by authorizing the use of our marks on high-quality, socially-responsible, tasteful merchandise and apparel. The program is administered by the O˜ce of University Relations and its licensing partner.
  • Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the University, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.
  • Only o˜cially licensed, approved vendors (licensees) may produce items bearing ESU’s trademarks or name.
  • For more infomation about licensing, how to obtain a license, or to access ESU logos and trademarks, or for those wishing to become licensed can obtain an application by visiting: www.esu.edu/licensing. Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee.
  • Product designs must be submitted for review and approval prior to being produced. Items bearing ESU’s trademarks without a license may be considered “counterfeit” and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.
Brand Values
  • Students First: Innovate ESU is the title of ESU’s Strategic Plan, which incorporates some powerful ideas: Success, Innovation, Quality, Challenge, Opportunity, Community, Leadership, Partnership.
  • These concepts, put into practice, define what ESU is all about: Challenging academic curricula, Quality faculty, Personal student success, Active campus community Innovative internship and research opportunities, Hands-on learning.
  • When communicating with internal and external audiences, it is important to convey ESU’s identity and values, distinguishing ESU from other institutions of higher education. We say we are Warriors, but do we know what an ESU Warrior is?
  • An ESU Warrior wants to take on the world. ESU is a place where students are encouraged to learn, grow, and achieve. Lifelong memories, deep personal connections, and supportive networks are made here. Parents and family members can be assured that ESU students get the most from their college experience and are prepared for a successful future.
  • An ESU Warrior values community. Businesses and organizations have access to high-achieving interns or graduates of strong character. ESU students, faculty, sta˛ and administration have built tight relationships with the surrounding community.
  • An ESU Warrior works as part of a team. Faculty and sta˛ collaborate with students and mentor them to reach their full potential. Alumni maintain a lifelong connection to ESU, staying engaged and giving back to future generations.
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