ECCO Safety Group

📋 1 Guidelines

🔗 Connections

Sector

Automobile Hardware

Region

Usa

Guideline Year

2019

Language

English

Tags

Industry

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To provide the highest-quality safety solutions and emergency systems in the industry, reflecting a passion for safety and maintaining the integrity of the brand across a diverse organization [^1].
Core Values
  • safety
  • quality
  • integrity
  • distinction
  • evolution
Target Audience
  • Distributors, customers, and team members in the commercial and emergency vehicle warning and safety products industry [^2].
Personality Traits
  • professional
  • passionate
  • innovative
  • reliable
Visual Identity Overview
  • The brand uses bold, modern logos with clear zones for visual impact, a consistent color palette (dark blue, blue, orange, grey, red, black), and sans-serif typography. Visuals emphasize industrial and agricultural settings, with clean lines and dramatic lighting to highlight product features [^3].

Categories

Brand Imagery
  • The image should feature a large, modern green tractor with detailed engine and wheel components, set against a dramatic sky with dark clouds and a bright, glowing sun or light source near the horizon. The tractor should have visible headlights, a cabin with clear windows showing interior controls, and a prominent, large exhaust pipe. To the left, there should be a semi-transparent overlay or label displaying the title ‘BRAND GUIDELINES 2019 EMEA Public Edition’ in bold white and gray text, combined with a dark rectangular background for contrast. In the lower-left corner, the logo ‘ESG’ accompanied by the tagline ‘THE FUTURE OF FARMING’ should be present, stylized with clean lines. The overall scene should have an agricultural or industrial setting, with emphasis on the tractor as the focal point, illuminated to highlight its features, possibly with a slight vignette effect to focus viewer attention and create a sense of depth and atmosphere.
  • The image should have a dark, sleek background with a gradient from deep gray to black, giving it a professional and modern appearance. In the top left corner, there should be a prominent title area with the words ‘CORPORATE STRUCTURE’ written in bold, capitalized letters, with ‘CORPORATE’ in white and ‘STRUCTURE’ in a contrasting light gray or silver, possibly with a subtle glow or shadow effect to enhance visibility. Beneath the title, there should be a smaller subtitle in white text that reads ‘Our corporate name and compilation of brands worldwide,’ centered or aligned neatly under the main title. The overall design should be minimalist and clean, with no clutter or additional visual elements, focusing attention on the text and conveying a sense of professionalism and corporate identity. The background may feature subtle diagonal lines or gradients to add depth, but these should not distract from the main textual content.
  • The image features a large, bold logo with the letters ‘ESG’ prominently displayed in a dark blue, sans-serif typeface. The letters are capitalized, evenly spaced, and occupy the central portion of the image. To the right of the ‘G’, there is a small registered trademark symbol (®) in superscript, also in dark blue. Below the ‘ESG’ logo, in a smaller size and matching dark blue color, are the words ‘ECCO SAFETY GROUP’, written in capital letters with a clean, sans-serif font. The background of the image is plain white, providing high contrast to the blue text. The overall composition is simple and professional, emphasizing clarity and brand identity.
  • The image depicts a modern industrial or corporate building with a prominent sign reading ‘ECCO SAFETY GROUP’ and the tagline ‘This is our CORPORATE NAME, it’s not a brand,’ indicating a company headquarters or facility. The building has a facade with horizontal windows and a white and gray exterior. In front of the building, there is a parking lot with marked parking spaces, several parked cars, and a small landscaped area with young trees and shrubs, surrounded by a black metal fence. Several flags are flying atop poles near the building, including the Union Jack, a blue flag with white text and logo, and American flags, all fluttering in the wind. The background shows a partly cloudy sky, contributing to a daytime setting, and the scene suggests a corporate or industrial environment with clear signage and branding.
Color Palette
  • CORPORATE COLOURS
  • BLUE DARK BLUE <32 Secondary Primary Colour Lt«Aux8Ma Colour C100 M76 Y8 K1 RO G82 B153 C100 M60 YO K60 HEX 0046ad RO G46 B94 PMS 293 (solid coated) HEX 002e5e
  • ECCO COLOURS DARK BLUE Accent Colour ORANGE Secondary Colour BLUE Primary Colour C100 M60 Y0 K60 R0 G46 B94 HEX 002e5e PMS 295 (solid coated) C0 M50 Y100 K0 R247 G148 B29 HEX f7941d PMS 1375 (solid coated) C100 M76 Y8 K1 R0 G82 B153 HEX 0046ad PMS 293 (solid coated)
  • CODE 3 COLOURS BLACK Primary Colour CO M1OO Y1OO KO C1OO M1OO Y1OO K1OO R237 G28 B36 R3 GO BO HEX ed1c24 HEX 030000 PMS 485 (solid coated) PMS 426 (solid coated)
  • Logo Misuse • stretching or changing proportions • recreating the logo • deviating from approved colours • using low resolution or “non-vector” versions • applying special effects • rotating or angling the logo • applying transparencies • outlining the logo
Typography
  • CORPORATE TYPOGRAPHY
  • PRIMARY/ COPY FONT SECONDARY/ TITLE FONT DIGITAL/ WEB FONT Use for ESG, ECCO and Code 3 communications Use for ESG, ECCO and Code 3 communications Use for ESG, ECCO and Code 3 communications Ee Ee Ee
  • Frutiger 55
  • abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • Eurostile Extended abcdefghijkImnopqrstuvwxyz
  • ABCDE FGHIJKLLMNOPQRSTUVWXYZ
  • Frutiger 55 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • Eurostile Bold Extended abcdefghijkImnopqrstuvwxyz ABCDEFGHIJKLMNOPGRSTUVWXYZ
  • Arial Regular abodefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPGRSTUVWXYZ
Logo Usage
  • The octo-arc icon has been removed and should no longer be associated with the logo. Spacing has been increased between letters for legibility.
  • Use internally on company-wide documentation, and when representing multiple brands. sparingly on external communications, and demote to the footer when usuage is required. Use ESG should never be used to represent our products or services.
  • The primary corporate name, ESG, represents our organisation in its entirety. It is only to be used when representing multiple brands or addressing the company internally. Do not use the ESG logo to represent a brand.
  • ECCO and Code 3 collateral should incorporate one of the following in the footer to represent our umbrella company (do not use the ESG logo).
  • For ECCO or Code 3 collateral use: An ECCO SAFETY GROUP® Brand
  • For collateral representing multiple brands use: Brands of ECCO SAFETY GROUP®
  • Clear zone equals a boundary the height of the “E”
  • .75”/
  • 19mm
  • To maintain the legibility and integrity of our brand logos, the minimum reproduction width for print and digital is 19mm / 0.75”
  • To ensure the greatest visual impact, the logos must always be framed at the top and sides within a zone of “breathing” space that is equal to or greater than the height of the “E”. No other graphic element or text may appear in this zone.
  • When placed on the same document as a primary brand, the ESG letter height should be equal to the brand letter height or smaller
  • The primary ECCO logo should be used in most instances when representing the commercial warning brand. The secondary ECCO logo may be used on a dark background.
  • To ensure the greatest visual impact, the logos must always be framed at the top and sides within a zone of “breathing” space that is equal to or greater than the height of the “E” No other graphic element or text may appear in this zone.
  • Clear zone equals a boundary the height of the “E”
  • When placed side by side, the ECCO and Code 3 logo font heights should be identical.
  • To maintain the legibility and integrity of our brand logos, the minimum reproduction width for print and digital is 1"
  • Logo Misuse • stretching or changing proportions • recreating the logo • deviating from approved colours • using low resolution or “non-vector” versions • applying special effects • rotating or angling the logo • applying transparencies • outlining the logo
  • Application Misuse • invading the “breathing” space • allowing text to overlap the logo • decreasing opacity to create watermarks • stepping and repeating the logo • obscuring the logo with graphic elements • replacing the brand name in copy with a logo • printing on a background that detracts visibility
  • LOGO DON’TS
  • The primary Code 3 logo should be used in most instances when representing the emergency systems brand. The secondary Code 3 logo may be used on a dark background.
  • To ensure the greatest visual impact, the logos must always be framed at the top and sides within a zone of “breathing” space that is equal to or greater than the height of the “C”. No other graphic element or text may appear in this zone.
  • Clear zone equals a boundary the height of the “C”
  • To maintain the legibility and integrity of our brand logos, the minimum reproduction width for print and digital is 1”
  • Logo Misuse • stretching or changing proportions • recreating the logo • deviating from approved colours • using low resolution or “non-vector” versions • applying special effects • rotating or angling the logo • applying transparencies • outlining the logo
  • Application Misuse • invading the “breathing” space • allowing text to overlap the logo • decreasing opacity to create watermarks • stepping and repeating the logo • obscuring the logo with graphic elements • replacing the brand name in copy with a logo • printing on a background that detracts visibility
  • LOGO DON’TS
Visual Style
  • The octo-arc icon has been removed and should no longer be associated with the logo. Spacing has been increased between letters for legibility.
  • Use internally on company-wide documentation, and when representing multiple brands. sparingly on external communications, and demote to the footer when usuage is required. Use ESG should never be used to represent our products or services.
  • Clear zone equals a boundary the height of the “E”
  • To maintain the legibility and integrity of our brand logos, the minimum reproduction width for print and digital is 19mm / 0.75”
  • To ensure the greatest visual impact, the logos must always be framed at the top and sides within a zone of “breathing” space that is equal to or greater than the height of the “E”. No other graphic element or text may appear in this zone.
  • When placed on the same document as a primary brand, the ESG letter height should be equal to the brand letter height or smaller
  • BLUE DARK BLUE <32
  • C100 M76 Y8 K1
  • RO G82 B153 C100 M60 YO K60
  • HEX 0046ad RO G46 B94
  • PMS 293 (solid coated) HEX 002e5e
  • Frutiger 55
  • Eurostile Extended
  • Frutiger 55 Bold
  • Eurostile Bold Extended
  • Arial Regular
  • Arial Bold
🐛 Report