ECNL

📋 1 Guidelines

🔗 Connections

Sector

Sports

Region

Usa

Guideline Year

2020

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • The ECNL’s new identity was created to inspire excellence and growth in a new generation of players, and to represent the leadership, collaborative spirit and innovation that define the ECNL as the standard-bearer of excellence in youth sports. The league protects and propels the integrity of the game and everyone impacted by it by facilitating the perfect symmetry of excellence and humility, exclusivity and accessibility, freedom and community. Challenging everyone to rise to their best creates game-changers that live well, long after cleats are unlaced. ECNL will never rest on its laurels, will lead, set its eyes on new horizons, and pursue them relentlessly [^1].
Core Values
  • excellence
  • humility
  • exclusivity
  • accessibility
  • freedom
  • community
  • grit
  • collaboration
  • tenacity
  • integrity
  • leadership
  • innovation
Target Audience
  • A new generation of players, coaches, clubs, and everyone impacted by youth sports, with a focus on those who aspire to excellence and leadership in the sport [^2].
Personality Traits
  • visionary
  • bold
  • ambitious
  • intense
  • confident
  • innovative
  • adventurous
  • leader
  • empowering
Visual Identity Overview
  • The ECNL visual identity centers on a modern, shield-shaped badge with bold, sans-serif typography and geometric iconography. The color palette includes teal, dark blue, purple, red, lime green, and other gender- and division-specific colors. The design emphasizes clean lines, symmetry, and a minimalist, sports-oriented aesthetic, with tailored programming and structure for each gender but united under one identity. Logo usage is strictly regulated for clarity and consistency across all touchpoints [^3].

Categories

Brand Voice
  • The Elite Clubs National League was founded by daring to do things differently. The league and its history are embedded with grit, collaboration and tenacity; all things learned from the beautiful game. The ECNL protects and propels the integrity of the game and everyone impacted by it by facilitating the perfect symmetry of excellence and humility, exclusivity and accessibility, freedom and community. Challenging everyone to rise to their best creates game-changers that live well, long after cleats are unlaced. We will never rest on our laurels. We will lead, set our eyes on new horizons, and pursue them relentlessly. Born out of the belief in a better way. Continued in the ever-evolving pursuit of excellence.
  • WE ARE VISIONARIES. We are bold and ambitious. We dream of a better future and execute it with wisdom.
  • INSPIRATIONAL We speak with compelling originality and authenticity. We invite others to dream big.
  • WE ARE INTENSE. Our intensity rises from passion for our players, coaches, clubs, and the game.That passion drives us to challenge the status quo, and unapologetically pursue excellence.
  • CONFIDENT We speak with strong and persistent language that drives clarity and expresses our investment in and passion for people.
  • WE ARE INNOVATIVE. We are continuously creating better processes to deliver better experiences for the people we serve.
  • ADVENTUROUS We communicate with optimism and energy, reflective of the ambition and creativity we provide in the market.
  • WE ARE LEADERS. We foster an elite community through competition, education, and collaboration.
  • EMPOWERING We speak in an honorable and constructive tone that encourages others to achieve.
Brand Imagery
  • ECNL Badge Logo - The image should depict a shield-shaped emblem with a bold outline, primarily in shades of teal and dark blue. The upper section of the shield prominently features large, uppercase letters ‘ECNL’ in a sans-serif font, aligned horizontally at the top. Below the letters, there is a stylized geometric design consisting of a thick, diagonal line running from the upper right to the lower left, intersected by three horizontal parallel bars that are slightly angled to match the diagonal line’s slope. At the bottom of the emblem, a small dot appears, possibly representing the point or base of the design. The overall composition suggests a modern, sports or organizational badge, with clean lines and a minimalist aesthetic.
  • ECNL Emblem Design - The image depicts a shield-shaped emblem with a light blue background and a dark blue border. At the top of the shield, large uppercase letters spell ‘ECNL’ in a bold, sans-serif font, colored in a lighter shade of blue matching the background. Below these letters, there are three horizontal, parallel black lines. The first line at an angle slopes downward from the left to the right, and underneath it, two more lines run parallel, slightly shorter and also sloping downward. At the bottom right of the shield, there is a small black dot. The overall design is simple and modern, with a minimalistic aesthetic emphasizing the acronym ‘ECNL’ and the geometric lines underneath.
  • Soccer Ball and Shoe Setup - The image should depict a close-up scene on a grass field during daytime, featuring a soccer ball positioned centrally on the ground, with a single athletic shoe placed atop the ball. The soccer ball is white with a detailed, colorful, geometric pattern consisting of black, yellow, blue, and pink shapes and lines, and appears slightly scuffed, indicating use. The shoe is predominantly blue, with lighter blue and white accents, and has a textured surface, with visible laces and a design typical of athletic or soccer shoes, suggesting it is worn, with some dirt or grass stains. The grass in the foreground is green and lush, with individual blades visible, and the background is out of focus, but hints of a field or sports ground and perhaps some blurred figures or objects are observable, creating a sense of action or focus on the moment of preparing or taking a kick. The lighting suggests natural daylight, with soft shadows cast by the shoe and ball, indicating a clear or partly cloudy sky. Overall, the scene captures the anticipation or action of a soccer game moment, emphasizing the ball and shoe as central elements, with a focus on the sport itself.’l
  • Concept of Image Description Process - The image should depict a collection of objects and elements that visually represent the concept of describing an image for analysis. It could include a detailed depiction of a computer or device displaying an image recognition interface, with icons such as a camera, magnifying glass, and text boxes showing annotations or descriptions. The background might feature a workspace with papers, a keyboard, or a monitor, emphasizing the theme of detailed observation and description. The scene may also contain visual cues like arrows or labels pointing to specific parts of the depicted image or description process, along with text snippets or speech bubbles illustrating the act of describing. The overall composition should communicate the idea of detailed, objective analysis of visual information in a neutral, professional setting, with lighting that is bright and evenly distributed to suggest clarity and focus.
Color Palette
  • PRIMARY PALETTE COMPOSURE Pantone 2217 C RGB: 0, 53, 57 CMYK: 95, 60, 62, 53 HEX#: 003539 FIELD VISION Pantone 2232 C RGB: 115, 182, 187 CMYK: 55, 12, 26, 0 HEX#: 73B6BB SIDELINE CHALK RGB: 255 255 255 CMYK: 0 0 0 0 HEX#: ffffff COPA Pantone Black 6 C RGB: 0 0 0 CMYK: 0 0 0 100 HEX#: 000000
  • PRIMARY PALETTE GOAL SIDE PENALTY KICK (PK) Pantone 2357 C Pantone Bright Red C RGB: 69, 0, 55 RGB: 237, 32, 36 CMYK: 50, 96, 23, 65 CMYK: 0, 99, 100, 0 HEX#: 450037 HEX#: ED2024 COMPOSURE SIDELINE CHALK COPA Pantone 2217 C Pantone Black 6 C RGB: 0, 53, 57 RGB: 255 255 255 RGB: 0 0 0 CMYK: 95, 60, 62, 53 CMYK: 0 0 0 0 CMYK: 0 0 0 100 HEX#: 003539 HEX#:ffffff HEX#: 000000
  • PRIMARY PALETTE SET PIECE COUNTER ATTACK Pantone 2370 C Pantone 388 C RGB: 45, 46, 136 RGB: 223, 227, 28 CMYK: 1 00, 1 00, 3, 4 CMYK: 16, 0, 1 00, 0 HEX#: 202E88 HEX#: DFE31 C COMPOSURE SIDELINE CHALK COPA Pantone 2217 C Pantone Black 6 C RGB: 0, 53, 57 RGB: 115, 182, 187 RGB: 255 255 255 RGB: 0 0 0 CMYK: 95, 60, 62, 53 CMYK: 55, 12, 26, 0 CMYK: 0 0 0 0 CMYK: 0 0 0 100 HEX#: 003539 HEX#: 73B6BB HEX#:ffffff HEX#: 000000
  • Use of these logos in the colors Composure and Field Vision are limited, and must be solely for promoting the club’s general level of participation in the ECNL - either in ECNL Club Competition, ECNL Regional League Competition, or both levels.
  • Primary Logo and Regional League Badge may be used in the colors Composure and Field Vision as indicated only on the following applications: • Club website home pages • Social media identifiers
  • Logos in the colors Composure or Field Vision may not be used in any other manner by clubs.
  • Clubs may not use the colors Composure or Field Vision on any logos for marketing and promotion of specific gender programs and competitions.
  • Conference Badges should be used in the color designated for the conference by the ECNL. They may not be used in alternative colors.
Logo Usage
  • There are three categories of logos that are approved for use by clubs participating in the ECNL: (i) ECNL Primary Logo; (ii) ECNL Regional League Badge; and (iii) Conference Badges. The usage guidelines and requirements for each category are described within this document.
  • Clubs may only use the logos that reflect the level of competition in which they participate.
  • Use of these logos in the colors Composure and Field Vision are limited, and must be solely for promoting the club’s general level of participation in the ECNL - either in ECNL Club Competition, ECNL Regional League Competition, or both levels.
  • Clubs in the ECNL Club Competition may use the Primary Logo as indicated below.
  • Clubs in the ECNL Regional League may use the Regional League Badge as indicated below.
  • Primary Logo and Regional League Badge may be used in the colors Composure and Field Vision as indicated only on the following applications: • Club website home pages • Social media identifiers
  • Logos in the colors Composure or Field Vision may not be used in any other manner by clubs.
  • The Boys and Girls Division Logos, using the gender specific colors, are the only logos that may be used for club marketing and promotion of the specific gender programs in which the club participates.
  • These logos and colors may be used in applications as varied as presentation documents, social media posts, printed or digital flyers, video, etc.
  • Clubs may not use the colors Composure or Field Vision on any logos for marketing and promotion of specific gender programs and competitions.
  • Conference Badges may be used by clubs in the ECNL Club Competition when referring to conference competition in which they participate.
  • Conference Badges should be used in the color designated for the conference by the ECNL. They may not be used in alternative colors.
  • Approved vendors will be designated by ECNL for purchase of field signage, tents, and other field accessories, with approved application of selected ECNL logos.
  • Clubs must use approved vendors in order to use any ECNL logos on field signage, tents, and other field accessories.
  • Maintaining clear space around the logo is vital to enable brand recognition and legibility.
  • To create the necessary clear space, use the width of the “E” at the final size to ensure a consistent space.
  • Minimum size guidelines should be used to ensure readability of the logo across all applications.
  • Minimum size: 1"
  • Minimum size: .75"
Tone And Messaging
  • The Elite Clubs National League was founded by daring to do things differently. The league and its history are embedded with grit, collaboration and tenacity; all things learned from the beautiful game. The ECNL protects and propels the integrity of the game and everyone impacted by it by facilitating the perfect symmetry of excellence and humility, exclusivity and accessibility, freedom and community. Challenging everyone to rise to their best creates game-changers that live well, long after cleats are unlaced. We will never rest on our laurels. We will lead, set our eyes on new horizons, and pursue them relentlessly. Born out of the belief in a better way. Continued in the ever-evolving pursuit of excellence.
  • THE ECNL’s new identity was created to inspire excellence and growth in a new generation of players, and to represent the leadership, collaborative spirit and innovation that define the ECNL as the standard-bearer of excellence in youth sports. • The strong and modern player icon at the center of the badge symbolizes the player’s position at the center of every ECNL program. • The motion and upward focus of the icon represent the league’s innovative programs and philosophy to constantly change and improve the sport. • The classic badge shape reflects the league’s strength and history of leadership transforming youth soccer. • The unique color schemes highlights the modernization of the league, with tailored programming and structure for each gender, but both united under one identity. • The new league identity captures the symmetry of excellence and humility, exclusivity and accessibility, and freedom and community that is necessary to lead the sport forward
  • THIS IS WHO WE ARE THESE ARE OUR CHARACTER TRAITS. WE ARE VISIONARIES. We are bold and ambitious. We dream of a better future and execute it with wisdom.
  • THIS IS HOW WE TALK THESE ARE OUR TONE OF VOICE PRINCIPLES. INSPIRATIONAL We speak with compelling originality and authenticity. We invite others to dream big.
  • WE ARE INTENSE. Our intensity rises from passion for our players, coaches, clubs, and the game.That passion drives us to challenge the status quo, and unapologetically pursue excellence.
  • CONFIDENT We speak with strong and persistent language that drives clarity and expresses our investment in and passion for people.
  • WE ARE INNOVATIVE. We are continuously creating better processes to deliver better experiences for the people we serve.
  • ADVENTUROUS We communicate with optimism and energy, reflective of the ambition and creativity we provide in the market.
  • WE ARE LEADERS. We foster an elite community through competition, education, and collaboration.
  • EMPOWERING We speak in an honorable and constructive tone that encourages others to achieve.
Brand Values
  • The Elite Clubs National League was founded by daring to do things differently. The league and its history are embedded with grit, collaboration and tenacity; all things learned from the beautiful game. The ECNL protects and propels the integrity of the game and everyone impacted by it by facilitating the perfect symmetry of excellence and humility, exclusivity and accessibility, freedom and community. Challenging everyone to rise to their best creates game-changers that live well, long after cleats are unlaced. We will never rest on our laurels. We will lead, set our eyes on new horizons, and pursue them relentlessly. Born out of the belief in a better way. Continued in the ever-evolving pursuit of excellence.
  • The ECNL’s new identity was created to inspire excellence and growth in a new generation of players, and to represent the leadership, collaborative spirit and innovation that define the ECNL as the standard-bearer of excellence in youth sports. • The strong and modern player icon at the center of the badge symbolizes the player’s position at the center of every ECNL program. • The motion and upward focus of the icon represent the league’s innovative programs and philosophy to constantly change and improve the sport. • The classic badge shape reflects the league’s strength and history of leadership transforming youth soccer. • The unique color schemes highlights the modernization of the league, with tailored programming and structure for each gender, but both united under one identity. • The new league identity captures the symmetry of excellence and humility, exclusivity and accessibility, and freedom and community that is necessary to lead the sport forward
Visual Style
  • Maintaining clear space around the logo is vital to enable brand recognition and legibility.
  • To create the necessary clear space, use the width of the “E” at the final size to ensure a consistent space.
  • Minimum size guidelines should be used to ensure readability of the logo across all applications.
  • Minimum clear space: L __J 1"
  • Minimum size: .75"
  • Clubs may only use the logos that reflect the level of competition in which they participate.
  • Use of these logos in the colors Composure and Field Vision are limited, and must be solely for promoting the club’s general level of participation in the ECNL - either in ECNL Club Competition, ECNL Regional League Competition, or both levels.
  • Primary Logo and Regional League Badge may be used in the colors Composure and Field Vision as indicated only on the following applications: • Club website home pages • Social media identifiers
  • Logos in the colors Composure or Field Vision may not be used in any other manner by clubs.
  • The Boys and Girls Division Logos, using the gender specific colors, are the only logos that may be used for club marketing and promotion of the specific gender programs in which the club participates.
  • Clubs may not use the colors Composure or Field Vision on any logos for marketing and promotion of specific gender programs and competitions.
  • Conference Badges should be used in the color designated for the conference by the ECNL. They may not be used in alternative colors.
  • Clubs must use approved vendors in order to use any ECNL logos on field signage, tents, and other field accessories.
  • The ECNL Primary Logo or Regional League Badge should always appear on the left hand side of the co-branding lockup. The ECNL Primary logo or Regional League badge should be the same size as the locked up club or league logo.
  • Clubs may apply this logo to jerseys only, and to no other apparel.
Layout And Composition
  • Maintaining clear space around the logo is vital to enable brand recognition and legibility.
  • To create the necessary clear space, use the width of the “E” at the final size to ensure a consistent space.
  • Minimum size guidelines should be used to ensure readability of the logo across all applications.
  • Minimum clear space
  • Minimum size: 1"
  • Minimum size: .75"
Brand Equity
  • The Elite Clubs National League was founded by daring to do things differently. The league and its history are embedded with grit, collaboration and tenacity; all things learned from the beautiful game. The ECNL protects and propels the integrity of the game and everyone impacted by it by facilitating the perfect symmetry of excellence and humility, exclusivity and accessibility, freedom and community. Challenging everyone to rise to their best creates game-changers that live well, long after cleats are unlaced. We will never rest on our laurels. We will lead, set our eyes on new horizons, and pursue them relentlessly. Born out of the belief in a better way. Continued in the ever-evolving pursuit of excellence.
Jersey Patches
  • The patches are applied to jerseys of the teams participating in each level of ECNL programming.
  • They may be applied in one of three areas: • Left Sleeve • Upper Back • Lower Back
  • Clubs may apply this logo to jerseys only, and to no other apparel.
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