EEP Africa

📋 1 Guidelines

🔗 Connections

Sector

Renewable energy Finance

Region

Austria

Guideline Year

2023

Language

English

Tags

Financial Environment

Official Websites

Brand Guidelines

2023

Brand Summary

Mission
  • To improve the lives of farmers through sustainable income. EEP Africa facilitates the adoption of productive solar innovations for agriculture [^1].
Core Values
  • sustainable development
  • renewable energy
  • partnership
  • community impact
  • technological innovation
  • professionalism
Target Audience
  • Project developers, partners, and stakeholders in clean energy and sustainable development across Southern and East Africa, with a focus on agricultural communities [^2].
Personality Traits
  • professional
  • innovative
  • community-focused
  • clean
  • modern
  • strong
Visual Identity Overview
  • EEP Africa’s visual identity features a clean, modern logo with circular, branching lines in green, yellow, and blue, symbolizing growth, unity, and connection. The color palette is solid, rich, warm, and natural, with minimalist design elements. Icons and illustrations are simple, flat, and universal, reinforcing facts and data. Photography emphasizes professionalism, innovation, and community impact [^3].

Categories

Brand Imagery
  • EEP Africa photography features visual documentation of portfolio projects and events. Photography is used to support the projects and demonstrate impact, as well as for promotional material.
  • In each Milestone Report, the Project Developer should submit at least 5 photos that can be freely used by EEP Africa, NDF or other fund donors without further approval. Photos are also captured by the EEP Africa team during site visits, events and business development support.
  • Preferred photos are those that reflect professionalism, technological innovation and community impact through clear subjects, human elements, and local context.
  • Photos that will be used in publications or large-scale presentations should be high resolution files - minimum 3 MB or 300dpi.
Color Palette
  • CMYK is the preferred logo colours when printing.
  • RGB is the preferred logo colour when used online or on-screen.
  • Both versions are available as scalable vector artwork ( EPS).
  • RGB logo files are available in JPG and PNG file formats.
  • Use JPG format logos for PowerPoint® presentations, Microsoft® Word® documents, and other office applications. You may use JPG files for printing on low-resolution printers such as laser or ink-jet printers. JPG format logos are never used for high-resolution printing, and they are never scaled to larger sizes.
  • The EEP Africa colour palette is made up of black, blue, green and yellow -solid, rich, warm and natural colours that can be seen in the world around us.
  • The colour palette is based on the shades of blue, green and yellow found in the logo. These can be used as an indicator to catch the eye and signify important information.
  • A tertiary set of colours that complement the main colours can be used to vary publications and materials.
  • Steer clear of oversaturating a page with too many loud colours as this will distract the reader and detract from EEP Africa’s sophisticated tone and minimalist design.
Logo Usage
  • All project-related print or electronic materials prepared by the Project Developer and its partners for promotional, informational or other purposes, including websites, must display the EEP Africa logo and include the legend “Project financed by EEP Africa.”
  • A sign or plaque identifying the project as one financed by EEP Africa can be installed at the project site. The design of the sign must be coordinated with the EEP Africa team.
  • The EEP Africa logo must be displayed in equal size and prominence to other funders of the project.
  • The logo is available to download from the EEP Africa website. Additional formats of the logo may be available upon request.
  • EPS logo files may be scaled to any size necessary for the application, as long as the minimum size requirements of 5mm are met. The logo can be maximised to any size required.
  • CMYK is the preferred logo colours when printing.
  • RGB is the preferred logo colour when used online or on-screen.
  • Both versions are available as scalable vector artwork ( EPS).
  • EPS format allows high-quality print reproduction. EPS files can be scaled to any size without sacrificing image quality. These files can be used in page layout and graphics programs for print projects. Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the size required.
  • RGB logo files are available in JPG and PNG file formats.
  • Use JPG format logos for PowerPoint® presentations, Microsoft® Word® documents, and other office applications. You may use JPG files for printing on low-resolution printers such as laser or ink-jet printers. JPG format logos are never used for high-resolution printing, and they are never scaled to larger sizes.
  • The all black or white logo can be used when colour printing is not possible or when a simpler format is preferred (e.g. busy background imagery, small sizes, background colours fighting with logo colours).
  • The white logo can also be used on a solid colour background.
  • As an alternative, any of the main EEP Africa colours can be used as a monochrome logo.
  • Place the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable.
Visual Style
  • The mark colours suggest connections to Africa, renewable energy, climate change and sustainable development. The mark shapes elicit a sense of Africa and partnership opportunities.
  • The Fund name is shortened to be instantly readable and recognizable. The font type is clean, modern and strong. The verbal pronunciation is E-E-P Africa (not eep).
  • All project-related print or electronic materials prepared by the Project Developer and its partners for promotional, informational or other purposes, including websites, must display the EEP Africa logo and include the legend “Project financed by EEP Africa.”
  • A sign or plaque identifying the project as one financed by EEP Africa can be installed at the project site. The design of the sign must be coordinated with the EEP Africa team.
  • The EEP Africa logo must be displayed in equal size and prominence to other funders of the project.
  • The logo is available to download from the EEP Africa website. Additional formats of the logo may be available upon request.
  • EPS logo files may be scaled to any size necessary for the application, as long as the minimum size requirements of 5mm are met. The logo can be maximised to any size required.
  • CMYK is the preferred logo colours when printing.
  • RGB is the preferred logo colour when used online or on-screen.
  • Both versions are available as scalable vector artwork ( EPS).
  • EPS format allows high-quality print reproduction. EPS files can be scaled to any size without sacrificing image quality. These files can be used in page layout and graphics programs for print projects. Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the size required.
  • RGB logo files are available in JPG and PNG file formats.
  • Use JPG format logos for PowerPoint® presentations, Microsoft® Word® documents, and other office applications. You may use JPG files for printing on low-resolution printers such as laser or ink-jet printers. JPG format logos are never used for high-resolution printing, and they are never scaled to larger sizes.
  • The all black or white logo can be used when colour printing is not possible or when a simpler format is preferred (e.g. busy background imagery, small sizes, background colours fighting with logo colours).
  • The white logo can also be used on a solid colour background.
  • As an alternative, any of the main EEP Africa colours can be used as a monochrome logo.
  • Place the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable.
  • The EEP Africa colour palette is made up of black, blue, green and yellow -solid, rich, warm and natural colours that can be seen in the world around us.
  • The colour palette is based on the shades of blue, green and yellow found in the logo. These can be used as an indicator to catch the eye and signify important information.
  • A tertiary set of colours that complement the main colours can be used to vary publications and materials.
  • Steer clear of oversaturating a page with too many loud colours as this will distract the reader and detract from EEP Africa’s sophisticated tone and minimalist design.
  • EEP Africa photography features visual documentation of portfolio projects and events. Photography is used to support the projects and demonstrate impact, as well as for promotional material.
  • Preferred photos are those that reflect professionalism, technological innovation and community impact through clear subjects, human elements, and local context.
  • Photos that will be used in publications or large-scale presentations should be high resolution files - minimum 3 MB or 300dpi.
  • Icons should be simple and clear, used to communicate one task or theme. Flat in structure and universal in application, icons need to be easy for the reader to understand.
  • The function of the icon is to reinforce the accompanying fact or data and this should always be at the forefront of the design elements.
Iconography
  • The EEP Africa brand includes a diverse set of icons and graphical elements that identify particular aspects of the portfolio.
  • These illustrations are primarily used by the EEP Africa team for publications and promotional materials at the portfolio or fund level.
  • If a Project Developer would like to use these icons in project-level materials, the graphic files and permission to use them can be requested.
  • A set of icons inspired by the EEP Africa logo has been designed to represent the different technologies in the portfolio.
  • There are two options: a colour icon on a white background or a white icon on a coloured square. The choice of which to use depends on the background and need for legibility.
  • Icons should be simple and clear, used to communicate one task or theme. Flat in structure and universal in application, icons need to be easy for the reader to understand.
  • The function of the icon is to reinforce the accompanying fact or data and this should always be at the forefront of the design elements.
Layout And Composition
  • All project-related print or electronic materials prepared by the Project Developer and its partners for promotional, informational or other purposes, including websites, must display the EEP Africa logo and include the legend “Project financed by EEP Africa.”
  • A sign or plaque identifying the project as one financed by EEP Africa can be installed at the project site. The design of the sign must be coordinated with the EEP Africa team.
  • The EEP Africa logo must be displayed in equal size and prominence to other funders of the project.
Project Marking
  • All project-related print or electronic materials prepared by the Project Developer and its partners for promotional, informational or other purposes, including websites, must display the EEP Africa logo and include the legend “Project financed by EEP Africa.”
  • A sign or plaque identifying the project as one financed by EEP Africa can be installed at the project site. The design of the sign must be coordinated with the EEP Africa team.
  • The EEP Africa logo must be displayed in equal size and prominence to other funders of the project.
  • The logo is available to download from the EEP Africa website. Additional formats of the logo may be available upon request.
🐛 Report