Effie

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Sector

Marketing advertising

Region

Guideline Year

Language

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Official Websites

Brand Guidelines

2021

Brand Summary

Mission

Effie’s mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness globally [^1].

Core Values

Effectiveness
Collaboration
Global focus
Education
Rigor
Integrity
Transparency

Target Audience

Agencies, clients, media, and marketing professionals worldwide who are interested in marketing effectiveness [^2].

Personality Traits

Authoritative
Smart
Conversational
Engaging
Inspiring
Compelling

Visual Identity Overview

Effie’s visual identity is clean, modern, and minimalistic, featuring geometric shapes, a gold color palette, and bold, rounded sans-serif typography. The brand elements include the trophy, logo, colors, and typeface, which are used consistently to create a recognizable and impactful brand [^3].

Categories

Color Palette

The revised primary color palette contains only gold, black, and white. Silver and bronze are no longer part of the primary palette, and should be used only to represent the Silver and Bronze award levels.
Brand and trophy icon colors and gradients have been adjusted for consistency and better appearance. Effie Silver has been adjusted to achieve tonal parity with the other brand colors. It is now slightly darker and more saturated. Effie Bronze has a warmer tone, more copper and less burgundy, to more closely match the color of the trophy.
Gold is the primary brand color, based on the color of the gold Effie Award. Black, gray, and white pair well with gold without outshining it.
Bronze is a tertiary color, reserved as an indicator of the Bronze award level. Avoid using bronze for branding purposes.
Pantone 872 C contains metal flake, which leafs to the surface as the ink dries to create a radiant metallic effect. Use this Pantone color only when you want to print in metallic ink.
The CMYK values for Effie gold are not the same as the values substituted by some software programs for Pantone 872 C. Be sure to use the CMYK values shown above for 4-color jobs.
The logo is available in five gold variations as well as in black and white to suit a multitude of environments and printing processes.
Unless you’re printing in metallic ink, the CMYK logo is the better choice. The 2-color Pantone logo specifies a metallic ink from the Pantone library. Use this logo asset only when printing in Pantone metallic ink.
1-color logos are designed for special printing purposes such as varnishes, but may also be used wherever a single-color logo is desired. Use CMYK versions except when your print job requires metallic ink.
The EPS (vector) versions of the logo will scale to any size without losing their crisp edges. Use the PNG (pixel) versions only for screen applications, never in print documents or PDF files.
To promote your organization, you have the choice of using the gold, black or white versions of the logo. 4-color gold is preferred, but the gradient in the icon is best used on a white or light-colored background.
Choose the color variation that best suits your design and background color or image. This page shows a few particularly effective combinations.

Typography

Effie’s brand typeface is ITC Avant Garde, designed by Herb Lubalin and Tom Carnase around 1968. The bold, geometric typeface recalls advertising’s coming of age and links Effie—also born in 1968—to a highly creative chapter in the history of marketing.
Use Avant Garde sparingly
Avant Garde works well in large headlines and, at small sizes, in all caps. It is not especially legible at body text sizes.
Set body text in Avenir or Verdana
Avenir, available through Linotype, and Verdana, which is pre-installed on most computers, may be used as secondary typefaces. These typefaces are more legible in body text than Avant Garde. This paragraph is set in 9pt Avenir Next Regular.
Font licensing Purchase font licenses from the typefoundry, Linotype, or from services such as MyFonts.com. Note that Avenir Next is sold under the name “Avenir Next Pro”. Fonts are licensed for use at specific locations on a specific number of devices.
ITC Avant Garde book ITC Avant Garde medium ITC Avant Garde bold
Avant Garde, especially with tight horizontal tracking, works well for large headlines.
Avenir Next regular
Avenir Next bold
Verdana regular Verdana bold
For body text, use Avenir Next, a legible typeface that complements Avant Garde.
For internal communications or email messages, Verdana is an appropriate choice.
Avenir Next is now specified as the preferred typeface for body text due to its superior legibility at small sizes compared to that of Avant Garde. Avenir is a better choice for body text (12pt and below) on websites as well as in print. Avant Garde remains the primary brand typeface and is preferred for headlines (above 12pt).
The inscription is set in 7.Spt Avenir Next Medium, with 9pt leading and O tracking.
Use hanging quotation marks or optical margin alignment to maintain clean justification on the left side of the text block.
The certificate is set in Avenir Next. Body type is 6.Spt with 7.8pt leading. Small caps is 7.Spt with 9pt leading.

Logo Usage

This version of the Primary logo is reserved for use by Effie Worldwide. Partners should use their own Partner logo, as shown on the next page.
When text appears below the logo, consider positioning the logo so that the Effie and partner names are aligned with the left edge of the text. In this configuration, the trophy icon would extend into marginal space. This approach may give the icon extra visibility or prominence in a layout.
Partners should use their unique Partner logo on all branded materials that speak for the partner organization. For materials that relate specifically to an Effie Awards program, use the Effie Awards Partner logo.
Graphic assets must be obtained from Effie Worldwide and used without alteration. Every graphic asset supplied by Effie is a unique piece of artwork. Please do not modify it except to change its size proportionally.
Always maintain a minimum clear space boundary around the logo to preserve its legibility. No other elements should appear inside this clear space, including partner names or tag lines.
The clear space boundary is always relative to the width of the letter ’e’ on the first line of the word mark.
Minimum clear space around the logo is the same width as one ’e’ character.
Preferred clear space is the width of two ’e’ characters placed side by side.
When the partner name is included in the logo, clear space is measured from the baseline of the partner name.
Text and graphic elements not provided as part of the logo should always be placed outside the minimum clear space boundary.
While we encourage partners to use Effie brand elements in creative ways, remember to treat the logo as you would a piece of artwork, taking care not to alter its fundamental nature.
Avoid placing elements inside its clear space zone, and choose backgrounds that do not interfere with its legibility. Do not place text near the icon to create a new logo or similar graphic.
If you’re in doubt about whether your work abides by the Brand Guidelines, consult Effie Worldwide.
The logo is available in five gold variations as well as in black and white to suit a multitude of environments and printing processes.
The 4-color version is the primary expression of the logo. It uses a gradient to achieve a metallic appearance similar to that of the trophy. This logo is suitable for most screen applications and CMYK printing processes.
Unless you’re printing in metallic ink, the CMYK logo is the better choice. The 2-color Pantone logo specifies a metallic ink from the Pantone library. Use this logo asset only when printing in Pantone metallic ink.
1-color logos are designed for special printing purposes such as varnishes, but may also be used wherever a single-color logo is desired. Use CMYK versions except when your print job requires metallic ink.
The EPS (vector) versions of the logo will scale to any size without losing their crisp edges. Use the PNG (pixel) versions only for screen applications, never in print documents or PDF files.
To promote your organization, you have the choice of using the gold, black or white versions of the logo. 4-color gold is preferred, but the gradient in the icon is best used on a white or light-colored background.
Choose the color variation that best suits your design and background color or image. This page shows a few particularly effective combinations.
Partners should use their unique Partner logo on all branded Effie Awards materials, including the Call for Entry, gala ads, and promotional communications.
Note that the clear space boundary begins at the baseline of the partner name when such name is present.
The Awards logo is available in all the same colors of the Primary logo, with the addition of a white-gold variation.
Please do not add specialty competition names-or anything else-to the Effie logo. Special names that may have been previously a part of the logo should be treated as headline or titles only.
Trophy icons are reserved for the promotion of Awards levels, for example in a listing of winners. These icons are not Effie logos, and should not be used in place of a logo.

Tone And Messaging

A consistent brand look and voice heightens our impact and strengthens our message. Thank you for joining us in our mission, and for your commitment to clear, purposeful, effective communication.
As we recognize effective communication throughout the world, we must also hold ourselves to the standards we celebrate. In these pages you will find the elements that make up the Effie brand, and guidelines for how to use them properly.
Effie stands for effectiveness in marketing. We spotlight ideas that work, and encourage thoughtful dialogue about the drivers of marketing effectiveness.
Effie’s mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness globally.
Awarding Ideas That Work®
Effie Worldwide is a 501(c)(3) nonprofit organization, improving the practice and championing the practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work, and encourages thoughtful dialogue about the drivers of marketing effectiveness.
The Effie network partners with top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing that contribute to a brand’s success.
Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie Initiatives include the Effie Index® and the Effie Case Database.
For our global Effie channels, we work to ensure that our tone is authoritative, smart, conversational, engaging, inspiring, and compelling.
Is your post an appropriate representation of the brand? Is your post factually and grammatically correct? Is your tone professional and businesslike?

Brand Values

Effectiveness means one simple thing: “Does it work?” This is the compass that guides us when direction is unclear. It’s the standard that cuts through the mediocrity and it’s a beam of light through the fog of confusion.
We believe effectiveness is dynamic. We look for best practices, we see trends, we share insights and we look to celebrate the “best,” as effectiveness is ever-evolving.
We recognize and celebrate collaboration. We know that effectiveness comes from teams and we recognize the connections between the practice and its practitioners that it takes to be truly effective.
We are the forum for marketing effectiveness. We bring together agencies, clients and media to debate, challenge and recognize marketing effectiveness.
Our focus is global. …our ideas, our approach, our partnerships and our results. We search out big thinking and we look for it in every corner of the globe.
We reinvest in our industry. Our mission is, fundamentally, educational: we are passionate about education and we are committed to continuous learning. Our motive is not profit. We exist to educate.
‘Effie’ must be earned. Rigor, integrity and transparency are the standards to which we hold ourselves and our partners.

Visual Style

Always maintain a minimum clear space boundary around the logo to preserve its legibility. No other elements should appear inside this clear space, including partner names or tag lines.
The clear space boundary is always relative to the width of the letter ’e’ on the first line of the word mark.
Minimum clear space around the logo is the same width as one ’e’ character.
Preferred clear space is the width of two ’e’ characters placed side by side.
When the partner name is included in the logo, clear space is measured from the baseline of the partner name.
Text and graphic elements not provided as part of the logo should always be placed outside the minimum clear space boundary.
Avoid placing elements inside its clear space zone, and choose backgrounds that do not interfere with its legibility. Do not place text near the icon to create a new logo or similar graphic.
The revised primary color palette contains only gold, black, and white. Silver and bronze are no longer part of the primary palette, and should be used only to represent the Silver and Bronze award levels.
Brand and trophy icon colors and gradients have been adjusted for consistency and better appearance. Effie Silver has been adjusted to achieve tonal parity with the other brand colors. It is now slightly darker and more saturated. Effie Bronze has a warmer tone, more copper and less burgundy, to more closely match the color of the trophy.
Gold is the primary brand color, based on the color of the gold Effie Award. Black, gray, and white pair well with gold without outshining it.
Bronze is a tertiary color, reserved as an indicator of the Bronze award level. Avoid using bronze for branding purposes.
Pantone 872 C contains metal flake, which leafs to the surface as the ink dries to create a radiant metallic effect. Use this Pantone color only when you want to print in metallic ink.
Be sure to use the CMYK values shown above for 4-color jobs.
The logo is available in five gold variations as well as in black and white to suit a multitude of environments and printing processes.
The 4-color version is the primary expression of the logo. It uses a gradient to achieve a metallic appearance similar to that of the trophy. This logo is suitable for most screen applications and CMYK printing processes.
Unless you’re printing in metallic ink, the CMYK logo is the better choice. The 2-color Pantone logo specifies a metallic ink from the Pantone library. Use this logo asset only when printing in Pantone metallic ink.
1-color logos are designed for special printing purposes such as varnishes, but may also be used wherever a single-color logo is desired. Use CMYK versions except when your print job requires metallic ink.
The EPS (vector) versions of the logo will scale to any size without losing their crisp edges. Use the PNG (pixel) versions only for screen applications, never in print documents or PDF files.
To promote your organization, you have the choice of using the gold, black or white versions of the logo. 4-color gold is preferred, but the gradient in the icon is best used on a white or light-colored background.
Choose the color variation that best suits your design and background color or image.
Effie’s brand typeface is ITC Avant Garde, designed by Herb Lubalin and Tom Carnase around 1968. The bold, geometric typeface recalls advertising’s coming of age and links Effie—also born in 1968—to a highly creative chapter in the history of marketing.
Avant Garde works well in large headlines and, at small sizes, in all caps. It is not especially legible at body text sizes.
Avenir, available through Linotype, and Verdana, which is pre-installed on most computers, may be used as secondary typefaces. These typefaces are more legible in body text than Avant Garde.
Purchase font licenses from the typefoundry, Linotype, or from services such as MyFonts.com. Note that Avenir Next is sold under the name “Avenir Next Pro”. Fonts are licensed for use at specific locations on a specific number of devices.
Avant Garde, especially with tight horizontal tracking, works well for large headlines.
For body text, use Avenir Next, a legible typeface that complements Avant Garde.
For internal communications or email messages, Verdana is an appropriate choice.

Iconography

Graphic assets must be obtained from Effie Worldwide and used without alteration. Every graphic asset supplied by Effie is a unique piece of artwork. Please do not modify it except to change its size proportionally.
Always maintain a minimum clear space boundary around the logo to preserve its legibility. No other elements should appear inside this clear space, including partner names or tag lines.
The clear space boundary is always relative to the width of the letter ’e’ on the first line of the word mark.
Minimum clear space around the logo is the same width as one ’e’ character.
Preferred clear space is the width of two ’e’ characters placed side by side.
When the partner name is included in the logo, clear space is measured from the baseline of the partner name.
Text and graphic elements not provided as part of the logo should always be placed outside the minimum clear space boundary.
Avoid placing elements inside its clear space zone, and choose backgrounds that do not interfere with its legibility. Do not place text near the icon to create a new logo or similar graphic.
The logo is available in five gold variations as well as in black and white to suit a multitude of environments and printing processes.
The EPS (vector) versions of the logo will scale to any size without losing their crisp edges. Use the PNG (pixel) versions only for screen applications, never in print documents or PDF files.
To promote your organization, you have the choice of using the gold, black or white versions of the logo. 4-color gold is preferred, but the gradient in the icon is best used on a white or light-colored background.
Choose the color variation that best suits your design and background color or image.
Partners may now identify their organizations with an Effie Partner logo that is distinct from the Awards program logo.
The shape of the trophy icon in the logo has been corrected in subtle ways to reflect lines of perspective more accurately.
Trophy icons and typography are now consistent across all program logos, including Effie Index and Effie Collegiate.
A trophy icon, rendered in black and white, is now available to represent the Finalist award level.
Brand and trophy icon colors and gradients have been adjusted for consistency and better appearance. Effie Silver has been adjusted to achieve tonal parity with the other brand colors. It is now slightly darker and more saturated. Effie Bronze has a warmer tone, more copper and less burgundy, to more closely match the color of the trophy.
Trophy icons are reserved for the promotion of Awards levels, for example in a listing of winners. These icons are not Effie logos, and should not be used in place of a logo.
Trophy icons exist for all of the Awards levels.
For more information about when to use 1-color, 2-color, and 4-color logos, see Logo Colors, earlier in this Brand Guidelines.

Layout And Composition

When text appears below the logo, consider positioning the logo so that the Effie and partner names are aligned with the left edge of the text. In this configuration, the trophy icon would extend into marginal space. This approach may give the icon extra visibility or prominence in a layout.
Always maintain a minimum clear space boundary around the logo to preserve its legibility. No other elements should appear inside this clear space, including partner names or tag lines.
The clear space boundary is always relative to the width of the letter ’e’ on the first line of the word mark.
Minimum clear space around the logo is the same width as one ’e’ character.
Preferred clear space is the width of two ’e’ characters placed side by side.
When the partner name is included in the logo, clear space is measured from the baseline of the partner name.
Text and graphic elements not provided as part of the logo should always be placed outside the minimum clear space boundary.
Avoid placing elements inside its clear space zone, and choose backgrounds that do not interfere with its legibility. Do not place text near the icon to create a new logo or similar graphic.

Naming Conventions

Effie partner organization names follow a single standard: Effie + country or region
However, when writing or speaking about regional Effie Awards programs, the region name comes first: Region + Effie Awards
“Effies” may be substituted for “Effie Awards”.
UNACCEPTABLE Effie Brazil Awards Brazil Effie Awards Brazilian EffieAwards
PARTNER NAME Effie Brazil PROGRAM NAME Effie Awards Brazil
PARTNER NAME Effie Asia Pacific COLLOQUIAL PARTNER NAME EffieAPAC PROGRAM NAME OPTIONS Asia Pacific Effie Awards Asia Pacific Effies APAC Effie Awards APAC Effies UNACCEPTABLE Effie Asia Pacific Awards EffieAPAC Awards EffieAwardsAsia Pacific EffieAwardsAPAC EffiesAsia Pacific EffiesAPAC
For historical and cultural reasons, subtle differences exist between the ways that our regional partner organizations may refer to their Effie Awards programs. This page shows the acceptable naming options and capitalization standards used in all five regions.
PARTNER NAME Effie Global PROGRAM NAME OPTIONS Global Effie Awards Global Effies
PARTNER NAME Effie Latin America PARTNER NAME (COLLOQUIAL) Effie Latam PROGRAM NAME OPTIONS Latin American Effie Awards Latin American Effies Latam Effie Awards Latam Effies LA Effies
PARTNER NAME Effie Asia Pacific PARTNER NAME (COLLOQUIAL) Effie APAC PROGRAM NAME OPTIONS Asia Pacific Effie Awards Asia Pacific Effies APAC Effie Awards APAC Effies
PARTNER NAME Effie Europe PARTNER NAME (COLLOQUIAL) Euro Effie PROGRAM NAME OPTIONS Euro Effie Awards Euro Effies
PARTNER NAME Effie MENA PROGRAM NAME OPTIONS MENA Effie Awards MENA Effies Middle East & North Africa Effie Awards Middle East & North Africa Effies
The phrase “Effie Awards” should remain joined as a single term.

Brand Architecture

The logo system has been redesigned to emphasize the strength of the Effie brand and its primacy within the portfolio of programs and activities that Effie organizations conduct.
Partners may now identify their organizations with an Effie Partner logo that is distinct from the Awards program logo.
As part of the logo system redesign, the size of the partner name has been increased for improved legibility at small sizes.
Trophy icons and typography are now consistent across all program logos, including Effie Index and Effie Collegiate.
An anniversary Partner logo is available from Effie Worldwide by request.
Partner names now follow a single standard: “Effie” + country or region.
“Effie Index” is the new, shorter name of what was originally known as the Effie Effectiveness Index.
Partners should use their unique Partner logo on all branded materials that speak for the partner organization. For materials that relate specifically to an Effie Awards program, use the Effie Awards Partner logo.
Graphic assets must be obtained from Effie Worldwide and used without alteration. Every graphic asset supplied by Effie is a unique piece of artwork. Please do not modify it except to change its size proportionally.
The Partner logo includes the name of the partner country or region below the Effie word mark.
When text appears below the logo, consider positioning the logo so that the Effie and partner names are aligned with the left edge of the text. In this configuration, the trophy icon would extend into marginal space. This approach may give the icon extra visibility or prominence in a layout.
Partner organization names follow a single standard: Effie + country or region.
When writing or speaking about regional Effie Awards programs, the region name comes first: Region + Effie Awards.
The phrase “Effie Awards” should remain joined as a single term.
The Partner logo provided by Effie Worldwide is generally appropriate for all of the marketing and communication needs a partner might have.
Please do not add specialty competition names-or anything else-to the Effie logo. Special names that may have been previously a part of the logo should be treated as headline or titles only.

Awards And Programs

Partners should use their unique Partner logo on all branded Effie Awards materials, including the Call for Entry, gala ads, and promotional communications.
Note that the clear space boundary begins at the baseline of the partner name when such name is present.
The Awards logo is available in all the same colors of the Primary logo, with the addition of a white-gold variation.
Graphic assets must be obtained from Effie Worldwide and used without alteration. Every graphic asset supplied by Effie is a unique piece of artwork. Please do not modify it except to change its size proportionally.
The term “Effie Index” is reserved exclusively for the name of the program operated by Effie Worldwide. “Effie Index” should not be used in reference to any local recognition or ranking that is specific to a local Effie program.
Partners wishing to celebrate a program anniversary may do so with a special logo lockup supplied by Effie Worldwide.
You may use a customized version of this anniversary logo on marketing materials, but please do not apply it to trophies or certificates.
Graphic assets must be obtained from Effie Worldwide. Every graphic asset supplied by Effie is a unique piece of artwork. Please do not modify it except to change its size proportionally, or—in the case of this anniversary logo—to update the anniversary text.
The Partner logo provided by Effie Worldwide is generally appropriate for all of the marketing and communication needs a partner might have.
Please do not add specialty competition names-or anything else-to the Effie logo. Special names that may have been previously a part of the logo should be treated as headline or titles only.
Trophy icons exist for all of the Awards levels.
Trophy icons are reserved for the promotion of Awards levels, for example in a listing of winners. These icons are not Effie logos, and should not be used in place of a logo.
Effie Index trophies are produced by Effie Worldwide and cannot be created or distributed locally unless approved by Effie Worldwide.
Trophies are produced by Effie Worldwide and by select regional manufacturers. Trophies cannot be created or distributed locally without authorization from Effie Worldwide.
The trophy should include the Partner logo, as shown at right, at a height of 11.3 mm. No other logos or category information should appear on the trophy.
The inscription is set in 7.Spt Avenir Next Medium, with 9pt leading and O tracking.
Use hanging quotation marks or optical margin alignment to maintain clean justification on the left side of the text block.
Separate multiple winners by commas.
Text must not fall below the baseline of the Partner name, and should be aligned as shown at right.
Trophy specs are provided for use by approved trophy manufacturers as determined by Effie Worldwide.
The trophy is preferably crafted from zinc alloy, with a scratch brushed finish and screened copy. If the body is made of a non-metal material, the outer layer must be of a hard metal scratch brushed finish. Paint is not acceptable.
The weight of an Effie trophy is approximately 4 lbs. Weight should be no less than 3.25 lbs (1.47 kg) and no more than 4.5 lbs (2.04 kg).
You can enhance production quality by covering any holes in the base of the trophy, should they exist, with a plate that is flush with the trophy base.
Certificates may accompany the trophy to commemorate a winning team’s success. Certificates share the same value as the trophy and should match in production quality.
The certificate should include the Partner logo, as shown at right, at a height of 20.8 mm. No other logos or category information should appear on the certificate.
The certificate is set in Avenir Next. Body type is 6.Spt with 7.8pt leading. Small caps is 7.Spt with 9pt leading.
Certificates should be printed on a fine paper stock with foil-pressed logo and type. The paper stock must be flexible enough to run through a laser printer for swift individualized printing.
Paper stock reference 65 lb Navajo Brilliant white cover
Foil colors* Gold: #270 Silver: #100 Bronze: #990 *The foil colors shown here are sourced from Crown Roll Leaf, Inc. Color Guide, second edition.

Stationery Guidelines

Business card and stationery layouts shown here are for the benefit of partners who wish to model their own identity materials on those used by Effie Worldwide.
Illustrations are not to scale.

Business Card Guidelines

Business card and stationery layouts shown here are for the benefit of partners who wish to model their own identity materials on those used by Effie Worldwide.
Illustrations are not to scale.

Publication Guidelines

In order to use Effie brand assets in publication, you must request permission from Effie Worldwide.
Please make sure your use of the Effie brand is in accordance with the Brand Guidelines prior to submitting your request.
We cannot consider approval until we review the final version of the publication in which our brand assets will be used.
Any materials that feature the Effie logo or the Effie trophy must not contain themes of violence or socially/politically controversial content.
Effie® is a registered trademark of Effie Worldwide, Inc. All rights reserved.
In marketing collateral, press releases and other public communications, use the registered trademark symbol (®) after each of the following: • Effie logo • Effie name • Awarding Ideas That Work For each of these three trademarked elements, the ® symbol does not need to appear more than once in each piece.
All companies that have participated in the creation of a marketing effort— including the client, primary agencies, and any contributing agencies—must be given credit in any public presentation of a case.
Follow this format when crediting a case: • Award level • Local Effie program • Category name • “Title” • Brand or Client 1 • Brand or Client 2 (if applicable) • Lead Agency 1 • Lead Agency 2 (if applicable) • Contributing Co. 1 (if applicable) • Contributing Co. 2 (if applicable) • Contributing Co. 3 (if applicable) • Contributing Co. 4 (if applicable) • Individual personalization

Marketing Guidelines

Marketing communications campaigns for the Effie brand must abide by the official Effie Brand Guidelines.
Effie Worldwide must approve all new Effie ads or ad campaigns. Once we have approved your ad, please share a final version with us. This is for record-keeping purposes and so that we can share via worldwide communications channels, such as program landing pages and social media.
Like what you see in a Worldwide Effie or Global Effie marketing campaign? We believe in sharing, so let us know if you’d like to use an idea or image and we can provide you with the full campaign materials.
Each advertisement should contain a local Effie program logo.
Where possible, the local program’s Effie-specific URL link should appear once per communication (both digital and print).
Effie ads and other marketing materials that feature the Effie logo or the Effie trophy must not contain themes of violence or socially or politically controversial content.
Effie ads, communications, and materials should embody an awareness of sustainability. Effie partners are encouraged to select recycled paper and other forms of sustainable communications and materials.
Effie Worldwide encourages programs in their advertising to celebrate the individuals responsible for the Effies —the creators of the most effective marketing ideas of the year from both the client and the agency side.
Effie ads may not use trademarked images of other companies or brands (including award shows, branded companies, etc.) or actors/individuals without the specific written approval of that company or actor/individual.