Egnyte

Official Websites

• https://www.egnyte.com
• http://www.egnyte.com
• https://pages.egnyte.com/general-email-signature-creation

Brand Guidelines

2023

Brand Summary

Mission

• Egnyte’s mission is to be a direct reflection of who they are as an organization and the relationships they share with customers, striving for consistency, quality, and clarity in both written and visual communication. The guidelines empower employees and vendors to create the company’s unique tone and visuals [^1].

Core Values

• consistency
• quality
• clarity
• security
• collaboration
• innovation
• simplicity
• strategic thinking
• authenticity
• diversity

Target Audience

• Sophisticated customers and organizations seeking secure, collaborative, and innovative content governance solutions, including industries such as life sciences, marketing analytics, AEC, and those requiring advanced data protection and compliance [^2].

Personality Traits

• solution-oriented
• positive
• simple
• secure
• strategic
• authentic
• collaborative
• joyful
• creative

Visual Identity Overview

• Egnyte’s visual identity is modern, minimalistic, and professional, featuring geometric elements like hexagons, a vibrant teal primary color, gradients, and clean typography (Metric, Avenir, Inter). The logo and spark icon are protected and used consistently, with strict rules on color, spacing, and effects. Imagery is curated, authentic, and emphasizes collaboration, diversity, and high-tech aesthetics [^3].

Categories

Brand Voice

• Voice The Egnyte voice is always clear, consistent, and filled with quality information. Our customers are sophisticated, and that’s how we should speak to them, without talking down.
• When we write, we focus on our key messages- that our product is smart, secure, simple, and strategic.

Brand Imagery

• Egnyte is a solution-oriented and positive brand. We want to reflect our simple, secure, and strategic brand qualities whenever possible, capturing authentic lifestyles and activities that reflect our customers and employees.
• Our photography should reflect a curated, natural, and mindfully composed scene to convey a more personal experience, avoiding generic and overused stock photos.
• • Well-composed images • Candid and authentic, not staged, no portrait shots • Emphasis on the “human” -collaboration, togetherness, creativity, joy, diversity, etc • Images with ample negative space • Actors looking at the camera to connect with the user • Occasionally we use some desaturation (not full black-and-white)
• Here are a few more examples of the types of imagery we might we want to avoid to maintain the “look and feel” of Egnyte. For more imagery examples, please contact the creative team for mood boards of our most commonly requested industries and concepts.
• X Overly stylized or manipulated photos*
• X Unrealistic, dated, or “doomsday” imagery
• X AEC people should show correct safety protocol (helmets, goggles, etc)
• X Images that depict old technology
• X Life sciences imagery should not be hospital or doctor specific
• X Obvious depictions of abstact concepts
• X Competetive technology or services
• X Poor color treatment or washed out lighting
• *There may be some exceptions, particulary in the case of SEO guides. Please advise with the creative team if in question.
• Please make sure photography used is at the highest resolution available.

Color Palette

• Colors PANTONE® 3262 C A vibrant teal (#0BC5BA) functions as our primary color. We use deep navy, blue, purple and grey to create a full color story that is modern, recognizable, and bold. Extended palette is included here. Use of the more neon colors (vibrant purple, light cyan) should be restricted to web/digital only. These colors cannot easily be rendered in print so be aware of that. All the other, more subdued hues can be used for print. Variations on this palette (whether tone, hue, or shade) may be used freely for illustrations and blogs, Brand Guidelines
• HEX: RGB: CMYK: Pantone:
• Primary Color - #0BC5BA Secondary Color - #00539A Tertiary - #6E49FF Extended Palette - #1CFFF1 #3D71EA #037BBD #14264A #4B4F54
• #F7F9FC #FFFFFF
• Primary Color - 11-197-186 Secondary Color - 0-83-154 Tertiary - 110-73-255 Extended Palette - 28-255-241 61-113-234 3-123-189 20-38-74 75-79-84 247-249-252 0-0-0
• Primary Color - 69-0-36-0 Secondary Color - 100-46-0-40 Tertiary - 67-73-0-0 Extended Palette - 39-0-11-0 78-59-0-0 84-44-2-0 100-87-42-42 69-59-53-53 2-1-0-1 0-0-0-0
• Primary Color - 3262C
• We have an extended palette we use specifically for the Egnyte product itself (UX UI). Please contact the creative services team to discuss using these colors.
• Light Blue Eyebrows - #76A2BC
• Bright Blue Eyebrows - #037BBD
• Grey Text- #35364E
• Navy - #003F65
• Teal (Hover) - #0BC5BA
• Primary Color - #32BDB5 Primary Color - #2150F8 Primary Color - #6D1DC9 Primary Color - #7468FD Primary Color - #FFCA29
• If you have any questions or color needs please contact the creative services department for more information and assistance.

Typography

• Egnyte uses Metric for most type purposes. This font family provides a suite of different weights to evoke a clean yet varied approach to our copy. Should Metric be unavailable to you, either download it from the Egnyte Brand folder, or use Avenir as a similar replacement. When using all caps or extra bold, please track out the copy to allow the letters to breathe. (See example below). Free Metric test version: https://klim.co.nz/retail-fonts/metric/
• Light Metric Light
• Light Italic Metric Light Italic
• Regular Metric Regular Italic
• Metric Italic
• SemiBold Metric SemiBold
• SemiBold Italic Metric SemiBold Italic
• Bold Metric Bold
• Bold Italic Metric Bold Italic
• Black Metric ExtraBold
• Black Italic Metric ExtraBold Italic
• Egnyte uses Metric for most type purposes. However, Metric is not available on all machines and can cause problems in MS Office Suite. To prevent issues, we use Avenir there, and Inter for emails.
• Custom + Website + Ads + General -Metric
• Email -Inter
• PPT and Word Docs -Avenir
• Headers use title casing Subheaders use sentence casing CTAs use title casing Section titles use title casing Do not use all caps (use heavier weights and different colors for emphasis) CTA boxes should be a complimentary color to the rest of the document (ex: White box with teal text when the background is teal)

Logo Usage

• Our logo and spark icon should be protected at all times to maintain brand integrity.
• This is the correct use of the logo and spark.
• You should not alter Egnyte’s logo’s shape, color, or spacing, as well as avoiding backdrops that create poor contrast.
• As with the main logo, avoid altering designated logo colors and dimensions, and maintain proper contrast and spacing.

Tone And Messaging

• Our brand is a direct reflection of who we are as an organization and the relationships we share with our customers. We strive for consistency, quality, and clarity in the written and visual ways we communicate the Egnyte story. The specifications and design examples within these guidelines should empower every employee and vendor with the tools needed to create our unique company’s tone and visuals.
• We suggest that you read through this document in its entirety to familiarize yourself with both the elements of the Egnyte brand and how those elements should be applied.
• Voice The Egnyte voice is always clear, consistent, and filled with quality information. Our customers are sophisticated, and that’s how we should speak to them, without talking down.
• When we write, we focus on our key messages- that our product is smart, secure, simple, and strategic.
• Quick Style Guid6 g Headers use title casin^ g Subheaders use sentence casin^ g CTAs use title casin^ g Section titles use title casin^ g Do not use all caps (use heavier weights and different colors for emphasisJ g CTA boxes should be a complimentary color to the rest of the document (ex: White box with teal text when the background is teal)

Visual Style

• A vibrant teal (#0BC5BA) functions as our primary color. We use deep navy, blue, purple and grey to create a full color story that is modern, recognizable, and bold. Extended palette is included here. Use of the more neon colors (vibrant purple, light cyan) should be restricted to web/digital only. These colors cannot easily be rendered in print so be aware of that. All the other, more subdued hues can be used for print. Variations on this palette (whether tone, hue, or shade) may be used freely for illustrations and blogs, Brand Guidelines
• Primary Color - #0BC5BA Secondary Color - #00539A Tertiary - #6E49FF Extended Palette - #1CFFF1 #3D71EA #037BBD #14264A #4B4F54
• #F7F9FC #FFFFFF
• GRADIENTS: Gradients Subtle Teal Gradient Text Gradient Text Gardients #34BDB5 #0BC5BA #1CFFF1 #6E49FF We alternate between subtle (right) and extreme (left) gradient shifts. Blue-Teal Gradient More extreme gradient shifts are used primarily for webpage header text when #007BBD #0BC5BA boldness is the aim. It can also be used for events or one-off campaigns to signify boldness. Background Gradient #193B59 #121F37 The more subtle gradients are for most backgrounds, illustrations, and other usage. When in doubt, go for subtle. The designer does not have to only use the gradients listed here, any attractive variation using the Egnyte palette is acceptable for illustrations, ads, social, or blogs. For web and print collateral, please stick to the TEXT EXAMPLE (HEADERS) gradients listed here. Text Gradient
• Gradient maps are a method to create a distinct two-tone look to photography elements. There are enormous possiblities here since we are working with tones and hue variations instead of specific single colors.
• Each vertical and sub-organization within Egnyte (ie MSP, Egnyte University, Life Sciences, etc) will eventually have its own distinct gradient map. Currently we use the top green/navy gradient map for general Egnyte.
• Gradient maps will not be applied to 100% of photos in web. Full color or partially desaturated photos will also be used to create variety.
• Events and summits will choose based on their design systems whether they will use a unique branded gradient map, black and white, desaturated, or full color for their photography.
• Horizontal and AEC Image Gradient Map ■ #2F8890 #0C2340□
• LS Image Gradient Map ■ #0C2340 #D0F4FA
• Hexagons and 30-degree lines and angles set visual rhythm and consistency. Use them as subtle background patterns, accents, or image containers. It should only be used when telling the Egnyte story in it’s full form, and not for industry news, features, or other tangental topics.
• A mixture of gradient stroked shapes and subtly filled solids.
• Some strokes are dotted for variety.
• Our logo and spark icon should be protected at all times to maintain brand integrity.
• You should not alter Egnyte’s logo’s shape, color, or spacing, as well as avoiding backdrops that create poor contrast.
• As with the main logo, avoid altering designated logo colors and dimensions, and maintain proper contrast and spacing.
• Solid Color: Stroke Color: *Negative Color: • #76D5CD • #35374D • #F07979
• ‘NOTE: Red is only used in a negative connotation. The egnyte brand or product should never be represented in this color.

Iconography

• Our icons express our brand and product in ways that are simple and bold to enable a quick and digestable representation of complex concepts.
• With a layered approach with a dark monolined foreground icon on top of a solid colored background visual, these icons show a depth of context to tell a deeper story.
• They can be used as stand alone icon or added as texture within illustrations. Refer to the title of icon to understand its meaning if necessary.
• Solid Color: Stroke Color: *Negative Color: • #76D5CD • #35374D • #F07979
• ‘NOTE: Red is only used in a negative connotation. The egnyte brand or product should never be represented in this color.

Layout And Composition

• Hexagons and 30-degree lines and angles set visual rhythm and consistency. Use them as subtle background patterns, accents, or image containers. It should only be used when telling the Egnyte story in it’s full form, and not for industry news, features, or other tangental topics.
• The container or spacing should be equivalent to 1.5x the Spark to allow it to breathe and stand out enough to be recognized from other content.
• Spacing & Containers The container or spacing should be equivalent to 1.5x the Spark to allow it to breathe and stand out enough to be recognized from other content.
• You should not alter Egnyte’s logo’s shape, color, or spacing, as well as avoiding backdrops that create poor contrast.
• As with the main logo, avoid altering designated logo colors and dimensions, and maintain proper contrast and spacing.
• Do not use the old video intro or outro.
• Do not mix & match “Primary” with “Inverted” on any videos. Use neither, one (an intro or outro), or a set.
• The overall effect should be visually unified and clean, with the text/messaging taking precedence over all else.
• Please make sure photography used is at the highest resolution available.

Video Guidelines

• It is not required for all videos to use an intro or outro. When desired, please adhere to the following guidelines:
• Viewers want to get straight to the point and we shouldn’t treat all videos the same. The intro should be used on videos that need a formal introduction, or have no transition into the video. Videos with intro graphics most likely do not need the intro.
• You may use the Video Outro without the Video Intro at the end of the video. Video Outro should be used when you want viewers to navigate to www.egnyte.com as their call to action.
• • Do not use the old video intro or outro.
• • Do not mix & match “Primary” with “Inverted” on any videos. Use neither, one (an intro or outro), or a set.

Events And Signage

• Event booths and signage will utilize gradient maps, subtly gradiated backgrounds with textured hexagons, and large nested hexagon-adjacent shapes, all with one color story.
• The overall effect should be visually unified and clean, with the text/messaging taking precedence over all else.
• Please make sure photography used is at the highest resolution available.

Brand Architecture

• Egnyte + Partners Egnyte is more than its own products. We partner with many other companies to provide the right data governance ecosystem for each client.
• The following shows how we place ourselves in relation to partnering logos when promoting partnerships.
• If the partner’s logo is icon-only, the max-height should be as tall as our ‘E’
• Egnyte Sub-Branding Sub-branding can help introduce customers to different parts of Egnyte that work to make their engagement with our company and product successful.
• Whenever we specify which part of the Egnyte company we’re referring to, we use a line between the logo and the all-caps word(s). Depending on size and placement, you can also stack the logo and word on top of each other, although this is the secondary configuration recommendation.
• Each vertical and sub-organization within Egnyte (ie MSP, Egnyte University, Life Sciences, etc) will eventually have its own distinct gradient map. Currently we use the top green/navy gradient map for general Egnyte.

Co Branding

• All elements are vertically centered, spaced as wide as our logo’s ‘E’
• Logo height is equivalent to “Egnyte”, including spark height
• If the partner’s logo is icon-only, the max-height should be as tall as our ‘E’
• Egnyte + Partners Egnyte is more than its own products. We partner with many other companies to provide the right data governance ecosystem for each client.
• The following shows how we place ourselves in relation to partnering logos when promoting partnerships.

Digital Guidelines

• Use of the more neon colors (vibrant purple, light cyan) should be restricted to web/digital only. These colors cannot easily be rendered in print so be aware of that. All the other, more subdued hues can be used for print.
• We have an extended palette we use specifically for the Egnyte product itself (UX UI). Please contact the creative services team to discuss using these colors.
• Any attractive variation using the Egnyte palette is acceptable for illustrations, ads, social, or blogs. For web and print collateral, please stick to the TEXT EXAMPLE (HEADERS) gradients listed here.
• Gradient maps will not be applied to 100% of photos in web. Full color or partially desaturated photos will also be used to create variety.
• Solid Color: Stroke Color: *Negative Color: • #76D5CD • #35374D • #F07979
• ‘NOTE: Red is only used in a negative connotation. The egnyte brand or product should never be represented in this color.
• Font Metric Bold is preferred for social and Metric Regular for web. Text, Buttons, and Call-to-Actions Our main CTA colors are teal, bright blue, dark navy, or purple. CTA color should match whichever color is being used as the accent or whatever contrasts best with the background. Font is usually in our dark navy or white. Always sharply contrast with the background for maximum readability. Button Color - Link CTA -
• CTA TREATMENT: #6E49FF Secondary Button - #3A375F #34BDB5
• Egnyte uses Metric for most type purposes. However, Metric is not available on all machines and can cause problems in MS Office Suite. To prevent issues, we use Avenir there, and Inter for emails.
• Custom + Website + Ads + General -Metric Email -Inter PPT and Word Docs -Avenir
• A variety of pull-out quote styles have been created for use across web, digital, and print. Some examples are shown here.

Print Guidelines

• Use of the more neon colors (vibrant purple, light cyan) should be restricted to web/digital only. These colors cannot easily be rendered in print so be aware of that. All the other, more subdued hues can be used for print.
• Variations on this palette (whether tone, hue, or shade) may be used freely for illustrations and blogs.
• For web and print collateral, please stick to the TEXT EXAMPLE (HEADERS) gradients listed here.
• A variety of pull-out quote styles have been created for use across web, digital, and print. Some examples are shown here.
• For most uses, large quotation marks in Metric have been pulled out of the quote and visually linked to the background, either by being a similar tone or by fading into it.

Pull Out Quotes

• A variety of pull-out quote styles have been created for use across web, digital, and print. Some examples are shown here.
• For most uses, large quotation marks in Metric have been pulled out of the quote and visually linked to the background, either by being a similar tone or by fading into it.

2021

Brand Summary

Mission

• Our brand is a direct reflection of who we are as an organization and the relationships we share with our customers. We strive for consistency, quality, and clarity in the written and visual ways we communicate the Egnyte story. The specifications and design examples within these guidelines should empower every employee and vendor with the tools needed to create our unique company’s tone and visuals [^1].

Core Values

• consistency
• quality
• clarity
• security
• simplicity
• strategy

Target Audience

• Sophisticated customers and employees, including vendors and partners, who value smart, secure, simple, and strategic solutions [^2].

Personality Traits

• clear
• consistent
• quality-focused
• solution-oriented
• positive
• authentic

Visual Identity Overview

• Egnyte’s visual identity is clean, uncluttered, and bold, with a focus on clarity, structure, and connectivity. The brand uses a flagship teal color, strong geometric shapes like hexagons, and modern sans-serif typography. Imagery is curated, authentic, and avoids generic stock photos, emphasizing natural, candid scenes and ample negative space [^3].

Categories

Brand Voice

• The Egnyte voice is always clear, consistent, and filled with quality information. Our customers are sophisticated, and that’s how we should speak to them, without talking down.
• When we write, we focus on our key messages- that our product is smart, secure, simple, and strategic.

Brand Imagery

• Egnyte is a solution-oriented and positive brand. We want to reflect our simple, secure, and strategic brand qualities whenever possible, capturing authentic lifestyles and activities that reflect our customers and employees.
• Our photography should reflect a curated, natural, and mindfully composed scene to convey a more personal experience, avoiding generic and overused stock photos.
• • Well-composed images
• • Candid and authentic, not staged
• • When using people, the focus should be on the things they do rather than faces or overly forced emotion and activity.
• • Images with ample negative space
• We prefer things found in nature, abstract concepts, patterns, and textures to embody the “look and feel” of Egnyte.
• We see a lot of Egnyte in sites such as Getty Images, Unsplash, Pexels, and Stocksy.
• There is also an Egnyte photography library that is accessible in the Brand folder at egnyte.egnyte.com
• Here are a few more examples of the types of imagery we might use to accomplish the “look and feel” of Egnyte. For more imagery examples, please contact the creative team for moodboards of our most commonly reqested industries and concepts.
• X Overly stylized or manipulated photos*
• X Unrealistic, dated, or “doomsday’’ imagery
• X Staged or inauthentic human interactions or expressions
• X Images that depict old technology
• X Life sciences imagery should not be hospital or doctor specific
• X Obvious depictions of abstact concepts
• X Competetive technology or services
• X Poor color treatment or washed out lighting
• *There may be some exceptions. Please advise with the creative team if in question

Color Palette

• Teal is our flagship color and is used to emphasize the strength and maturity of Egnyte.
• Egnyte Teal Hex #34BDB5 RGB 52, 189, 181 CMYK 54, 0, 3, 26 PMS 3262 C
• Egnyte Blue Hex #037BBD RGB 3,123,189 CMYK 73, 26, 0, 26 PMS 7461 C
• Dark and Light Grays support our teal as default backgrounds and text colors. There are two grays we use by default, although any gray on the same color scale is supported.
• Dark Gray Light Gray Hex #5D636E Hex #E2E5EB RGB 93, 99, 110 RGB 226, 229, 235 CMYK 7, 4, 0, 57 CMYK 4, 2, 0, 8 PMS 431C PMS 649C
• These colors should be used sparingly and strategically, to highlight or accent the use of our primary colors. They should never be used to replace the primary colors.
• Venus Hex #F1BB1F
• Mercury Hex #004163 Egnyte Blue
• Jupiter Hex #8ED972
• Mars Hex#DF2935
• We have an extended palette we use specifically for Egnyte’s web presence. Please contact the creative services team to discuss using these colors.

Typography

• Open Sans Egnyte uses Open Sans for most type purposes. This font family provides a suite of different weights to evoke a clean yet varied approach to our copy. Designed for legibility and easily accessible, Open Sans provides a solution for both print and web. Should Open Sans be unavailable to you, either download it from the Egnyte Brand folder, or use Verdana as a similar replacement.
• Light Open Sans Light Light Italic Open Sans Light Italic Regular Open Sans Regular Italic Open Sans Italic SemiBold Open Sans SemiBold SemiBold Italic Open Sans SemiBold Italic Bold Open Sans Bold Bold Italic Open Sans Bold Italic Extra Bold Open Sans ExtraBold Extra Bold Italic Open Sans ExtraBold Italic
• Egnyte uses Inter when it comes to all web-related sites, including emails. Inter is a web-optimized font better for web design and placement, while looking interchangable to Open Sans.
• There are additional guidelines and information when using this font, located in a separate dcoument. This font should only be used by the creative team or with explicit permission.

Logo Usage

• Egnyte brings clarity, structure, and connectivity to content. Our logo and symbol conveys this through a clean, uncluttered, and bold word mark. Follow these guidelines to ensure proper logo use in any scenario.
• Our logo has boundaries, please respect them! The absolute minimum space around the main logo text should be equivalent to the capital “E” in Egnyte. Vertical alignment should be based on the “E”, and not the “Y”
• The Egnyte logo has a few variations that allow us to flexibly use the logo in all environments. While we try to use the full-color logo as often as possible, brand can assist you in determining when it is appropriate to use these alternative logos.
• EGNYTE I Logo Colors: • #4B4F54 • #32BDB5
• Our logo and spark icon should be protected at all times to maintain brand integrity.
• You should not alter Egnyte’s logo’s shape, color, or spacing, as well as avoiding backdrops that create poor contrast.
• As with the main logo, avoid altering designated logo colors and dimensions, and maintain proper contrast and spacing.

Tone And Messaging

• Our brand is a direct reflection of who we are as an organization and the relationships we share with our customers. We strive for consistency, quality, and clarity in the written and visual ways we communicate the Egnyte story.
• The specifications and design examples within these guidelines should empower every employee and vendor with the tools needed to ceate our unique company’s tone and visuals.
• We suggest that you read through this document in its entirety to familiarize yourself with both the elements of the Egnyte brand and how those elements should be applied.
• The Egnyte voice is always clear, consistent, and filled with quality information. Our customers are sophisticated, and that’s how we should speak to them, without talking down.
• When we write, we focus on our key messages- that our product is smart, secure, simple, and strategic.
• Headers use title casing
• Subheaders use sentence casing
• CTAs use title casing
• Section titles use title casing
• Do not use all caps (use heavier weights and different colors for emphasis)
• CTA boxes should be a complimentary color to the rest of the document (ex: White box with teal text when the background is teal)

Brand Values

• Our brand is a direct reflection of who we are as an organization and the relationships we share with our customers. We strive for consistency, quality, and clarity in the written and visual ways we communicate the Egnyte story.
• The specifications and design examples within these guidelines should empower every employee and vendor with the tools needed to ceate our unique company’s tone and visuals.
• We suggest that you read through this document in its entirety to familiarize yourself with both the elements of the Egnyte brand and how those elements should be applied.

Visual Style

• EGNYTE I Logo Colors: • #4B4F54 • #32BDB5
• Our logo has boundaries, please respect them! The absolute minimum space around the main logo text should be equivalent to the capital “E” in Egnyte. Vertical alignment should be based on the “E”, and not the “Y”
• The Egnyte logo has a few variations that allow us to flexibly use the logo in all environments. While we try to use the full-color logo as often as possible, brand can assist you in determining when it is appropriate to use these alternative logos.

Iconography

• Our icons express our brand and product in ways that are simpleand bold. We use the teal accent to emphasize the story we want to tell or help the eye focus on a particularly important point.
• We express our icons in outline styles with a weight of 2 pt when sized at 64 x 64 pixels.
• Our icon colors are dark gray (#424446) with a teal (#32BDB5) accent.
• Download icons in vector or raster formats here.
• Dimensions: 100x100 150x150
• Stroke Weight: 2 points 3 points
• Stroke Color: #5D636E
• Accent Color: #34BDB5

Layout And Composition

• Our logo has boundaries, please respect them! The absolute minimum space around the main logo text should be equivalent to the capital “E” in Egnyte. Vertical alignment should be based on the “E”, and not the “Y”
• All elements are vertically centered, Logo height is equivalent to spaced as wide as our logo’s ‘E’ “Egnyte”, including spark height
• If the partner’s logo is icon-only, the max-height should be as tall as our ‘E’
• Depending on size and placement, you can also stack the logo and word on top of each other, although this is the secondary configuration recommendation.
• The horizontal lockup is divided with a vertical line, and uses uppercase Open Sans Light
• Sub-brand uses uppercase Open Sans and fits the width of the logo
• The container or spacing should be equivalent to 1.5x the Spark to allow it to breath and stand out enough to be recognized from other content.
• Spark dimensions, multiplied by 1.5
• You should not alter Egnyte’s logo’s shape, color, or spacing, as well as avoiding backdrops that create poor contrast.
• As with the main logo, avoid altering designated logo colors and dimensions, and maintain proper contrast and spacing.
• Hexagons and 30-degree lines and angles set visual rhythm and consistency. Use them as subtle background patterns, accents, or image containers.
• It should only be used when telling the Egnyte story in it’s full form, and not for industry news, features, or other tangental topics.
• Our pattern scheme is created to work both on light and dark backgrounds. Change dark gray to white when necessary.

Co Branding

• Egnyte is more than its own products. We partner with many other companies to provide the right data governance ecosystem for each client.
• The following shows how we place ourselves in relation to partnering logos when promoting partnerships.
• All elements are vertically centered, Logo height is equivalent to spaced as wide as our logo’s ‘E’ “Egnyte”, including spark height
• If the partner’s logo is icon-only, the max-height should be as tall as our ‘E’

Sub Branding

• Sub-branding can help introduce customers to different parts of Egnyte that work to make thier engagement with our company and product successful.
• Whenever we specify which part of the Egnyte company we’re refering to, we use a line between the logo and the all-caps word(s).
• Depending on size and placement, you can also stack the logo and word on top of each other, although this is the secondary configuration recommendation.
• EGNYTE I FOR DEVELOPERS EGNYTE UNIVERSITY
• The horizontal lockup is divided with a vertical line, and uses uppercase Open Sans Light
• EGNYTE I COMMUNITY
• EGNYTE I EMPLOYEE TRAINING
• Sub-brand uses uppercase Open Sans and fits the width of the logo

Hexagon Applications

• Hexagons and 30-degree lines and angles set visual rhythm and consistency. Use them as subtle background patterns, accents, or image containers.
• It should only be used when telling the Egnyte story in it’s full form, and not for industry news, features, or other tangental topics.

Employee Recognition

• Employee Awards

Digital Guidelines

• Egnyte uses Inter when it comes to all web-related sites, including emails. Inter is a web-optimized font better for web design and placement, while looking interchangable to Open Sans.
• There are additional guidelines and information when using this font, located in a separate dcoument. This font should only be used by the creative team or with explicit permission.

Print Guidelines

• Open Sans provides a solution for both print and web. Should Open Sans be unavailable to you, either download it from the Egnyte Brand folder, or use Verdana as a similar replacement.

Additional Properties