Elastic Interface

Official Websites

• https://www.elasticinterface.com/en
• http://www.elasticinterface.com

Brand Guidelines

2024

Brand Summary

Mission

• To enhance the invisible advantage of apparel by focusing on the core contact points that determine balance, support, and freedom of movement for cyclists, making performance benefits visible and tangible.

Core Values

• innovation
• science-based approach
• comfort
• performance
• distinctiveness

Target Audience

• Cyclists and active individuals seeking high-performance apparel and accessories that optimize comfort, support, and movement.

Personality Traits

• bold
• contemporary
• dynamic
• confident
• aggressive

Visual Identity Overview

• The visual identity is clean, minimal, and modern, featuring a bold logo with a circular orange background and white arrowheads, complemented by a confident orange brand color, high-contrast secondary colors, and straightforward, legible design elements.

Categories

Logo Usage

• The Elastic Interface primary logo lockup should be used when surfaces are limited and both the word mark and icon need to be displayed together. This could apply to print, digital, products, advertising, and collateral where surfaces are limited. This is also a more formal, traditional application of the brand elements that may appear in internal company communications as well as legal documents.
• LOGO SPACING GUIDE 0.25X 0.25X [ 1 1 1 0.25X ELASTIC 1X INTERFAC 0.25X GRAPHIC EXAMPLE -DIGITAL ELASTIC INTERFACE UNLIMIT YOUR PERFORMANCE.
• The Elastic Interface word mark and icon may also be separated within layouts, but must always appear together. The spacing will be dependent on execution and mediums.
• This is to be used when a more editorial approach is desired within a layout. It allows for the icon to be used as a considered signoff, and does not always need to be locked up directly with the word mark.

Color Palette

• Our logo can be used in a number of color combinations. The logo can appear in Interface Orange, Off-Black and White, against a background color that provides maximum contrast and legibility.
• Interface Orange is Elastic Interface’s main brand color. Inspired by the current brand identity. this orange is bolder and more intense. The new Interface Orange is a confident, aggressive expression of our Seminal Brand Idea, Flat-out Innovation A distinctive, ownable color that retains its impact and character in all digital and offline applications.
• Off-Black and Neutral Cool Gray are Elastic Interface’s secondary brand colors. Both provide a high-contrast complement to our main brand color. Off-Black and Neutral Cool Gray are straightforward, clean and simple with subtly scientific overtones. They provide a highly legible background for type, and connect directly with our style of photography.
• PANTONE NEUTRAL BLACK C
• HEX 231F20 RGB 35,31,32
• PANTONE COOL GRAY lC
• HEX F6F6F6 RGB 246,246,246

Packaging Design

• INSTITUTIONAL HANG TAG Code B109 Dimensions: 17.5mm x 100mm Use: Palms/ Insoles Supplied: for each pair of gloves/shoes featuring sewn-in Elastic Interface polms/shoes. Required on all opparel featuring Elastic Interface products Free of charge.
• N3X HANG TAG Code B110 Dimensions: 17.5mm x 105mm Use: Palms/ Insoles Supplied for: each pair of gloves/insoles featuring N3X Technology inserts. Free of charge.
• HYBRID CELL SYSTEM HANG TAG Code B113 Dimensions: 33mm x 176 mm Use: chamois, palms and insoles Supplied for: each pair of shorts, gloves ond insoles featuring HCS Technology inserts. Free of charge.
• An Elastic Interface® institutional hang tag (supplied by Elastic Interface®) is required for all products.
• The institutional hang tog may be replaced by graphics on the packaging. In such coses, customers ore required to feature the Elastic Interface® logo, along with the Palm Tech or Insole Tech logo and icon.
• Elastic Interface requires to foresee the final artwork before it is sent to production.

Visual Style

• The new Elastic Interface logo is bold. Contemporary. Dynamic. It represents our science-based approach to product development, while also referencing the rotational energy of cycling.
• The Elastic Interface primary logo lockup should be used when surfaces are limited and both the word mark and icon need to be displayed together. This could apply to print, digital, products, advertising, and collateral where surfaces are limited. This is also a more formal, traditional application of the brand elements that may appear in internal company communications as well as legal documents.
• LOGO SPACING GUIDE 0.25X 0.25X [ 1 1 1 0.25X ELASTIC 1X INTERFAC 0.25X
• The Elastic Interface word mark and icon may also be separated within layouts, but must always appear together. The spacing will be dependent on execution and mediums.
• This is to be used when a more editorial approach is desired within a layout. It allows for the icon to be used as a considered signoff, and does not always need to be locked up directly with the word mark.
• Our logo can be used in a number of color combinations. The logo can appear in Interface Orange, Off-Black and White, against a background color that provides maximum contrast and legibility.
• Interface Orange is Elastic Interface’s main brand color. Inspired by the current brand identity. this orange is bolder and more intense. The new Interface Orange is a confident, aggressive expression of our Seminal Brand Idea, Flat-out Innovation A distinctive, ownable color that retains its impact and character in all digital and offline applications.
• Off-Black and Neutral Cool Gray are Elastic Interface’s secondary brand colors. Both provide a high-contrast complement to our main brand color. Off-Black and Neutral Cool Gray are straightforward, clean and simple with subtly scientific overtones. They provide a highly legible background for type, and connect directly with our style of photography.
• PANTONE NEUTRAL BLACK C HEX 231F20 RGB 35,31,32
• PANTONE COOL GRAY lC HEX F6F6F6 RGB 246,246,246