Emaar Properties
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Brand Guidelines
2024
Brand Summary
Mission
- By crafting innovative lifestyle offerings that are future-proof, our mission is to create enormous value for our residents, investors, visitors, shareholders and the economy [^1].
Core Values
- customer first
- fast paced
- ownership mindset
- talent & tenacity
- adaptability
Target Audience
- Residents, investors, visitors, shareholders, and the broader economy [^2].
Personality Traits
- strong
- trusted
- leaders
- high energy
- positivity
- ambitious
- efficient
- adaptable
Visual Identity Overview
- The brand visual identity centers on a bespoke wordmark logo, modern yet rooted in tradition, with strict guidelines for logo usage, clear zones, and proportion rules. The color palette is minimalist (black, dark grey, light grey, white, sand), and typography is defined for both English and Arabic. The visual style emphasizes clarity, legibility, and consistency across print and digital applications [^3].
Categories
Brand Voice
- CUSTOMERS ARE OUR NUMBER ONE PRIORITY. WE TAKE PRIDE IN DELIVERING ON OUR PROMISES AND ABOVE ALL WE VALUE THE TRUST THEY PLACE IN US TO DELIVER FLAWLESS PRODUCTS, SERVICES AND EXPERIENCES.
- SPEED IS EVERYTHING IN BUSINESS. WE EVOLVE AND ADAPT QUICKLY AND HAVE THE WILLPOWER, SKILLS, KNOWLEDGE AND PASSION NEEDED TO DELIVER EXTRAORDINARY SPEED FOR OUR CUSTOMERS.
- NO DETAIL IS TOO SMALL, NO CHALLENGE IS TOO BIG AND NO AMBITION IS TOO GREAT. WE DRIVE EFFICIENCY AND EFFECTIVENESS INTO EVERY CORNER OF OUR BUSINESS, SO WE ARE FIT FOR THE FUTURE AND TO COMPETE.
- OUR PEOPLE ARE HEROES, SUPERHUMANS AND WARRIORS. WE ARE A TEAM OF GREAT POOLED TALENT THAT DREAM BIG AND ACT QUICKLY, WITH HIGH ENERGY AND POSITIVITY.
- WE KEEP UP WITH THE TIMES, DISRUPTING AND CHALLENGING THE STATUS QUO. WE CHALLENGE CONVENTIONAL WISDOM AND OURSELVES, WE EXPECT THE UNEXPECTED, AND WE DEVELOP PRODUCTS AND SERVICES THAT REFLECT THE FUTURE.
Color Palette
- The EMAAR colour palette is made up of four colours used varyingly across EMAAR’S print and digital presence.
- BLACK C0 / M0 / Y0 / K100 R00 / G00 / B00 #000000
- DARK GREY Pantone Cool Gray 11U C0 / M0 / Y0 / K85 R77 / G77 / B79 #4d4d4f
- LIGHT GREY Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
- WHITE C0 / M0 / Y0 / K0 255/255/255 #ffffff
- SAND Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
Typography
- The English wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
- Do not alter or modify the wordmark in any way.
- The Arabic wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
- No other graphic elements or typography should sit within this area.
- The primary EMAAR Corporate English typeface is Optima, which is reserved exclusively for headlines within advertising applications.
- The secondary EMAAR Corporate English typeface is Adobe Garamond Pro, which is used for subheadings and body copy only.
- The primary EMAAR Corporate Arabic typeface is Ge Hili, which is reserved exclusively for headlines within advertising applications.
- The secondary EMAAR Corporate Arabic typeface is GE SS, which is used for subheadings and body copy only.
- If the primary EMAAR Corporate English typeface (Optima) is not applicable in a particular program, then a ‘web-safe’ font should be used for headlines. The primary web-safe font is Arial Regular.
- If the secondary EMAAR Corporate English typeface (Adobe Garamond Pro) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Georgia Regular.
- If the primary EMAAR Corporate Arabic typeface (GE Hili) is not applicable in a particular program, then a ‘web-safe’ font should be used for headlines. The primary web-safe font is Arial Regular.
- If the secondary EMAAR Corporate Arabic typeface (GE SS) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Arial Regular.
- Do not stretch the wordmark
- Do not slanted the wordmark
- Do not space out the wordmark
- Do not use gradient colour on the wordmark
- Do not use outline on the wordmark
- Do not change the wordmark’s colour
- Do not move any letter from the wordmark
- Do not remove any letters from the wordmark
- Do not place the wordmark in a box
- Do not use any effect such as shadowing
- Do not place the wordmark over a busy background, resulting in poor legibility
- Do not place the wordmark against a background colour with low contrast, reducing legibility
- Font: Optima
Logo Usage
- The wordmark logo is the most visible element of the EMAAR brand identity. A recognisable signature across all EMAAR communications and a guarantee of quality that unites all collateral, from print and online to property signages.
- The English wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
- The Arabic wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
- The EMAAR corporate logo is our most important asset and should always be applied correctly. Do not alter or modify the wordmark in any way.
- The clear zone is the space around the logo which should always remain clear.
- It is defined by the height of the E in the english EMAAR wordmark logo, the Height of the letter ‘Aleph’ or the first letter in the Arabic wordmark, and the overall height of the brandmark.
- No other graphic elements or typography should sit within this area.
- Where possible, the clear zone should be increased to allow the logo to stand out within the composition.
- When promoting EMAAR outside of the UAE, different lock ups of the wordmark should be used in each market. Each lock up is custom-made to ensure legibility and should not be altered or modified in any way.
- Using the EMAAR logo, name or destination is strictly prohibited for social media accounts (for example, “EMAAR_Arabian_Ranches” or destination “Azalea_in_Arabian_Ranches”).
- Partnership Brand are not permitted to use the EMAAR logo or destination logo as their social media profile picture.
- Always scale the wordmark proportionally
- Using the EMAAR Dark Grey is another colour option
- Always using white colour when on black background
- Always using EMAAR Dark grey on the EMAAR Light grey background
- Do not stretch the wordmark
- Do not slanted the wordmark
- Do not space out the wordmark
- Do not use gradient colour on the wordmark
- Do not use outline on the wordmark
- Do not change the wordmark’s colour
- Do not move any letter from the wordmark
- Do not remove any letters from the wordmark
- Do not place the wordmark in a box
- Do not use any effect such as shadowing
- Do not place the wordmark over a busy background, resulting in poor legibility
- Do not place the wordmark against a background colour with low contrast, reducing legibility
- For legibility and consistency, the EMAAR logo should always be centred to the height and width of the page when used alone and without any other text.
- The ratio of the logo depends upon the size, shape (rectangular / square), orientation (portrait/landscape) and the existence of a background image (campaign image/ illustration).
Tone And Messaging
- CUSTOMERS ARE OUR NUMBER ONE PRIORITY. WE TAKE PRIDE IN DELIVERING ON OUR PROMISES AND ABOVE ALL WE VALUE THE TRUST THEY PLACE IN US TO DELIVER FLAWLESS PRODUCTS, SERVICES AND EXPERIENCES.
- SPEED IS EVERYTHING IN BUSINESS. WE EVOLVE AND ADAPT QUICKLY AND HAVE THE WILLPOWER, SKILLS, KNOWLEDGE AND PASSION NEEDED TO DELIVER EXTRAORDINARY SPEED FOR OUR CUSTOMERS.
- NO DETAIL IS TOO SMALL, NO CHALLENGE IS TOO BIG AND NO AMBITION IS TOO GREAT. WE DRIVE EFFICIENCY AND EFFECTIVENESS INTO EVERY CORNER OF OUR BUSINESS, SO WE ARE FIT FOR THE FUTURE AND TO COMPETE.
- OUR PEOPLE ARE HEROES, SUPERHUMANS AND WARRIORS. WE ARE A TEAM OF GREAT POOLED TALENT THAT DREAM BIG AND ACT QUICKLY, WITH HIGH ENERGY AND POSITIVITY.
- WE KEEP UP WITH THE TIMES, DISRUPTING AND CHALLENGING THE STATUS QUO. WE CHALLENGE CONVENTIONAL WISDOM AND OURSELVES, WE EXPECT THE UNEXPECTED, AND WE DEVELOP PRODUCTS AND SERVICES THAT REFLECT THE FUTURE.
Brand Values
- CUSTOMERS ARE OUR NUMBER ONE PRIORITY. WE TAKE PRIDE IN DELIVERING ON OUR PROMISES AND ABOVE ALL WE VALUE THE TRUST THEY PLACE IN US TO DELIVER FLAWLESS PRODUCTS, SERVICES AND EXPERIENCES.
- SPEED IS EVERYTHING IN BUSINESS. WE EVOLVE AND ADAPT QUICKLY AND HAVE THE WILLPOWER, SKILLS, KNOWLEDGE AND PASSION NEEDED TO DELIVER EXTRAORDINARY SPEED FOR OUR CUSTOMERS.
- NO DETAIL IS TOO SMALL, NO CHALLENGE IS TOO BIG AND NO AMBITION IS TOO GREAT. WE DRIVE EFFICIENCY AND EFFECTIVENESS INTO EVERY CORNER OF OUR BUSINESS, SO WE ARE FIT FOR THE FUTURE AND TO COMPETE.
- OUR PEOPLE ARE HEROES, SUPERHUMANS AND WARRIORS. WE ARE A TEAM OF GREAT POOLED TALENT THAT DREAM BIG AND ACT QUICKLY, WITH HIGH ENERGY AND POSITIVITY.
- WE KEEP UP WITH THE TIMES, DISRUPTING AND CHALLENGING THE STATUS QUO. WE CHALLENGE CONVENTIONAL WISDOM AND OURSELVES, WE EXPECT THE UNEXPECTED, AND WE DEVELOP PRODUCTS AND SERVICES THAT REFLECT THE FUTURE.
Visual Style
- The wordmark logo is the most visible element of the EMAAR brand identity. A recognisable signature across all EMAAR communications and a guarantee of quality that unites all collateral, from print and online to property signages.
- The English wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
- The Arabic wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
- The EMAAR corporate logo is our most important asset and should always be applied correctly. Do not alter or modify the wordmark in any way.
- The clear zone is the space around the logo which should always remain clear.
- It is defined by the height of the E in the english EMAAR wordmark logo, the Height of the letter ‘Aleph’ or the first letter in the Arabic wordmark, and the overall height of the brandmark.
- No other graphic elements or typography should sit within this area.
- Where possible, the clear zone should be increased to allow the logo to stand out within the composition.
- When promoting EMAAR outside of the UAE, different lock ups of the wordmark should be used in each market. Each lock up is custom-made to ensure legibility and should not be altered or modified in any way.
- Using the EMAAR logo, name or destination is strictly prohibited for social media accounts (for example, “EMAAR_Arabian_Ranches” or destination “Azalea_in_Arabian_Ranches”).
- Partnership Brand are not permitted to use the EMAAR logo or destination logo as their social media profile picture.
- EMAAR Always scale the wordmark proportionally
- Using the EMAAR Dark Grey is another colour option
- Always using white colour when on black background
- Always using EMAAR Dark grey on the EMAAR Light grey background
- Do not stretch the wordmark
- Do not slanted the wordmark
- Do not space out the wordmark
- Do not use gradient colour on the wordmark
- Do not use outline on the wordmark
- Do not change the wordmark’s colour
- Do not move any letter from the wordmark
- Do not remove any letters from the wordmark
- Do not place the wordmark in a box
- Do not use any effect such as shadowing
- Do not place the wordmark over a busy background, resulting in poor legibility
- Do not place the wordmark against a background colour with low contrast, reducing legibility
- For legibility and consistency, the EMAAR logo should always be centred to the height and width of the page when used alone and without any other text.
- The ratio of the logo depends upon the size, shape (rectangular / square), orientation (portrait/landscape) and the existence of a background image (campaign image/ illustration).
- The primary EMAAR Corporate English typeface is Optima, which is reserved exclusively for headlines within advertising applications.
- The secondary EMAAR Corporate English typeface is Adobe Garamond Pro, which is used for subheadings and body copy only.
- The primary EMAAR Corporate Arabic typeface is Ge Hili, which is reserved exclusively for headlines within advertising applications.
- The secondary EMAAR Corporate Arabic typeface is GE SS, which is used for subheadings and body copy only.
- If the primary EMAAR Corporate English typeface (Optima) is not applicable in a particular program, then a ‘web-safe’ font should be used for headlines. The primary web-safe font is Arial Regular.
- If the secondary EMAAR Corporate English typeface (Adobe Garamond Pro) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Georgia Regular.
- If the primary EMAAR Corporate Arabic typeface (GE Hili) is not applicable in a particular program, then a ‘web-safe’ font should be used for headlines. The primary web-safe font is Arial Regular.
- If the secondary EMAAR Corporate Arabic typeface (GE SS) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Arial Regular.
- The EMAAR colour palette is made up of four colours used varyingly across EMAAR’S print and digital presence.
- BLACK C0 / M0 / Y0 / K100 R00 / G00 / B00 #000000
- DARK GREY Pantone Cool Gray 11U C0 / M0 / Y0 / K85 R77 / G77 / B79 #4d4d4f
- LIGHT GREY Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
- WHITE C0 / M0 / Y0 / K0 255/255/255 #ffffff
- SAND Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
- The partnered brand›s logo should always be in proportion with the EMAAR logo.
- If the width of the partnered brand›s logo is significantly smaller when compared to the EMAAR logo width, it should be optimised by using the height of the EMAAR logo, and vice-versa.
- When EMAAR collaborating with another brand, the collaborate brand logo has to be the same width of EMAAR Logo on vertical lock up. On the horziaontal lock up version, the collaborate brand logo has to be the same height of EMAAR logo.
- For some of the brand logo that is vertically higher, it should be proportionally balanced with the Emaar Logo as shown in here.
- The EMAAR logo has to be proportionally scaled to 50% of the flag height and centrally aligned.
- For events, the EMAAR english and arabic logo must be present in the presen on each side or back to back. The size of the EMAAR logo should be proportionally same as the corresponding logo’s size.
- For events, the EMAAR logo must be present in the press backdrop. The size of the EMAAR logo should be proportionally same as the corresponding logo’s size.
- As depicted, all elements align with the column and baseline grid.
- Paper: Everprint Premium from Orchid Paper 120g
- Colour: 1 C x OC
- Size: A4
- Finishing: Black Gloss Foil logo
- EMAAR Logo (Do not edit) 20% of the letter width
- Paper: Everprint Premium from Orchid Paper 160g
- Colour: 1 C x 0C
- Size: close size -220mmw x 110mmh
- Paper: Everprint Premium from Orchid Paper 400g
- Colour: 1C x 1C
- Size: 85mmw x 55mmh
- Finishing: Black Gloss Foil logo on both sides
- EMAAR Logo (Do Not Edit)
- Size: 225mmwx 310mmh
- Finishing. Black Gloss Foil logo
- Paper: Everprint Premium from Orchid Paper 300g
- Colour: OC x IC
- Size: 150mmw x 210mmh close to I 50mmw x 105mmh
- Finishing. Black Gloss Foil logo and Thank You
- Paper: Everprint Premium from Orchid Paper 250g
- Colour: OC x OC
- Size: 285mmw x 267mmh close to 165mmw x 115mmh
- Colour: 1C x 0C
- Size: 80mmw x 80mmh
- Finishing: Adhesive top back
- EMAAR English logo to be duplicated consistently throughout the ribbon.
- Logo should be printed on white glossy foil, on matte black paper. Keep the size of the EMAAR logo to 30% of the Paper Bag width.
- EMAAR logo should be repeat consecutively.
- The identification code of each buggy can be added below the EMAAR logo.
- Font: Optima
Iconography
- The following navigational and social media iconography is to be used on our digital and print collaterals, such as the website and emailers.
- For full iconography list, please refer to the iconography ai file in the master folder.
Layout And Composition
- The clear zone is the space around the logo which should always remain clear.
- It is defined by the height of the E in the english EMAAR wordmark logo, the Height of the letter ‘Aleph’ or the first letter in the Arabic wordmark, and the overall height of the brandmark.
- No other graphic elements or typography should sit within this area.
- Where possible, the clear zone should be increased to allow the logo to stand out within the composition.
- For legibility and consistency, the EMAAR logo should always be centred to the height and width of the page when used alone and without any other text.
- The ratio of the logo depends upon the size, shape (rectangular / square), orientation (portrait/landscape) and the existence of a background image (campaign image/ illustration).
- Logo at the top (¼ of the width) Stationery, Letterhead, Contract, Form Online, EDM
- Logo at the center (½ of the width) Outdoor, Print Ad, Web Banner (when appropriate)
- Logo at the center (¾ of the width) Outdoor, Web Banner (extreme dimension)
- Logo at the centre (¼ of the width) Folder
- As depicted, all elements align with the column and baseline grid.
- EMAAR Logo (Do not edit) 20% of the letter width
- Keep the size of the EMAAR logo to 30% of the Paper Bag width.
Packaging Design
- Logo should be printed on white glossy foil, on matte black paper. Keep the size of the EMAAR logo to 30% of the Paper Bag width.
Print Guidelines
- The wordmark logo is the most visible element of the EMAAR brand identity. A recognisable signature across all EMAAR communications and a guarantee of quality that unites all collateral, from print and online to property signages.
- The EMAAR corporate logo is our most important asset and should always be applied correctly. Do not alter or modify the wordmark in any way.
- The clear zone is the space around the logo which should always remain clear.
- It is defined by the height of the E in the english EMAAR wordmark logo, the Height of the letter ‘Aleph’ or the first letter in the Arabic wordmark, and the overall height of the brandmark.
- No other graphic elements or typography should sit within this area.
- Where possible, the clear zone should be increased to allow the logo to stand out within the composition.
- Always scale the wordmark proportionally
- Using the EMAAR Dark Grey is another colour option
- Always using white colour when on black background
- Always using EMAAR Dark grey on the EMAAR Light grey background
- Do not stretch the wordmark
- Do not slanted the wordmark
- Do not space out the wordmark
- Do not use gradient colour on the wordmark
- Do not use outline on the wordmark
- Do not change the wordmark’s colour
- Do not move any letter from the wordmark
- Do not remove any letters from the wordmark
- Do not place the wordmark in a box
- Do not use any effect such as shadowing
- Do not place the wordmark over a busy background, resulting in poor legibility
- Do not place the wordmark against a background colour with low contrast, reducing legibility
- For legibility and consistency, the EMAAR logo should always be centred to the height and width of the page when used alone and without any other text.
- The ratio of the logo depends upon the size, shape (rectangular / square), orientation (portrait/landscape) and the existence of a background image (campaign image/ illustration).
- The primary EMAAR Corporate English typeface is Optima, which is reserved exclusively for headlines within advertising applications.
- The secondary EMAAR Corporate English typeface is Adobe Garamond Pro, which is used for subheadings and body copy only.
- The primary EMAAR Corporate Arabic typeface is Ge Hili, which is reserved exclusively for headlines within advertising applications.
- The secondary EMAAR Corporate Arabic typeface is GE SS, which is used for subheadings and body copy only.
- The EMAAR colour palette is made up of four colours used varyingly across EMAAR’S print and digital presence.
- BLACK C0 / M0 / Y0 / K100 R00 / G00 / B00 #000000
- DARK GREY Pantone Cool Gray 11U C0 / M0 / Y0 / K85 R77 / G77 / B79 #4d4d4f
- LIGHT GREY Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
- WHITE C0 / M0 / Y0 / K0 255/255/255 #ffffff
- SAND Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
- The EMAAR logo has to be proportionally scaled to 50% of the flag height and centrally aligned.
- Paper: Everprint Premium from Orchid Paper 120g
- Colour: 1 C x OC
- Size: A4
- Finishing: Black Gloss Foil logo
- EMAAR Logo (Do not edit) 20% of the letter width
- Paper: Everprint Premium from Orchid Paper 160g
- Colour: 1 C x 0C
- Size: close size -220mmw x 110mmh
- Paper: Everprint Premium from Orchid Paper 400g
- Colour: 1C x 1C
- Size: 85mmw x 55mmh
- Finishing: Black Gloss Foil logo on both sides
- Paper: Everprint Premium from Orchid Paper 300g
- Colour: OC x IC
- Size: 150mmw x 210mmh close to I 50mmw x 105mmh
- Finishing. Black Gloss Foil logo and Thank You
- Paper: Everprint Premium from Orchid Paper 250g
- Colour: OC x OC
- Size: 285mmw x 267mmh close to 165mmw x 115mmh
- Finishing. Black Gloss Foil logo
- Colour: 1C x 0C
- Size: 80mmw x 80mmh
- Finishing: Adhesive top back
- Logo should be printed on white glossy foil, on matte black paper. Keep the size of the EMAAR logo to 30% of the Paper Bag width.
Digital Guidelines
- If the primary EMAAR Corporate English typeface (Optima) is not applicable in a particular program, then a ‘web-safe’ font should be used for headlines. The primary web-safe font is Arial Regular.
- If the secondary EMAAR Corporate English typeface (Adobe Garamond Pro) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Georgia Regular.
- If the primary EMAAR Corporate Arabic typeface (GE Hili) is not applicable in a particular program, then a ‘web-safe’ font should be used for headlines. The primary web-safe font is Arial Regular.
- If the secondary EMAAR Corporate Arabic typeface (GE SS) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Arial Regular.
- The EMAAR colour palette is made up of four colours used varyingly across EMAAR’S print and digital presence.
- BLACK C0 / M0 / Y0 / K100 R00 / G00 / B00 #000000
- DARK GREY Pantone Cool Gray 11U C0 / M0 / Y0 / K85 R77 / G77 / B79 #4d4d4f
- LIGHT GREY Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
- WHITE C0 / M0 / Y0 / K0 255/255/255 #ffffff
- SAND Pantone Cool Gray 1U C0 / M0 / Y0 / K2 R248 / G248 / B248 #f8f8f8
- The following navigational and social media iconography is to be used on our digital and print collaterals, such as the website and emailers.
- For full iconography list, please refer to the iconography ai file in the master folder.
Co Branding
- Using the EMAAR logo, name or destination is strictly prohibited for social media accounts (for example, “EMAAR_Arabian_Ranches” or destination “Azalea_in_Arabian_Ranches”).
- Partnership Brand are not permitted to use the EMAAR logo or destination logo as their social media profile picture.
- The partnered brand›s logo should always be in proportion with the EMAAR logo.
- If the width of the partnered brand›s logo is significantly smaller when compared to the EMAAR logo width, it should be optimised by using the height of the EMAAR logo, and vice-versa.
- When EMAAR collaborating with another brand, the collaborate brand logo has to be the same width of EMAAR Logo on vertical lock up. On the horziaontal lock up version, the collaborate brand logo has to be the same height of EMAAR logo.
- For some of the brand logo that is vertically higher, it should be proportionally balanced with the Emaar Logo as shown in here.
Social Media Guidelines
- Using the EMAAR logo, name or destination is strictly prohibited for social media accounts (for example, “EMAAR_Arabian_Ranches” or destination “Azalea_in_Arabian_Ranches”).
- Partnership Brand are not permitted to use the EMAAR logo or destination logo as their social media profile picture.
- The following navigational and social media iconography is to be used on our digital and print collaterals, such as the website and emailers.
- For full iconography list, please refer to the iconography ai file in the master folder.
Additional Properties
| Property | Value |
|---|---|
| Wikidata Link | Open Wikidata |
| Property | Value |
|---|---|
| Headquarters Location | Dubai |
| Foundation Date | 1997 |
| Freebase Id | /m/04s117 |
| Headquarters Location | Dubai |
| Topic’S Main Category | Category:Emaar Properties |
| Isin | AE0005802576 |
| Inception | 1997-01-01 |
| Location Of Formation | Dubai |
| Legal Form | joint-stock company |
| Stock Exchange | Dubai Financial Market (from 2000) |
| Owned By | Investment Corporation of Dubai, The Vanguard Group |
| Industry | real estate development |
| Quora Topic Id | Emaar-Properties-company |
| Image | Emaar Logo on Fence in Dubai Marina on 9 March 2007.jpg |
| Child Organization Or Unit | Emaar Development, Emaar MGF |
| Country | United Arab Emirates |
| Instagram Username | emaardubai |
| X (Twitter) Username | emaardubai (as of 2021-02-01, from 2014-04-21) |
| Youtube Channel Id | UCmLHH1rBEEGNhvR8iFZhBgw (as of 2021-01-31, from 2014-01-09) |
| Facebook Username | emaardubai |
| Social Media Followers | 170,192 (as of 2021-02-05), 41,100 (as of 2021-07-01), 184,086 (as of 2022-01-27), 47,700 (as of 2022-03-17), 182,133 (as of 2023-02-07) (+3 more) |
| Crunchbase Organization Id | emaar |
| Kisti Id | K000229506 |
| Founded By | Mohamed Atiya |
Revenue History
| Revenue ($) | Year information | Bucket |
|---|---|---|
| $13.66B | as of 2015 | 10B-50B |
| $9.93B | as of 2014 | 1B-10B |
| $15.54B | as of 2016 | 10B-50B |
| $18.81B | as of 2017 | 10B-50B |
Net Profit History
| Net Profit ($) | Year information | Bucket |
|---|---|---|
| $4.59B | as of 2015 | 1B-10B |
| $3.69B | as of 2014 | 1B-10B |
| $6.00B | as of 2016 | 1B-10B |
| $6.78B | as of 2017 | 1B-10B |
Employees History
| Employees | Year information | Bucket |
|---|---|---|
| 1,000 | - | 1K-10K |
Total Assets History
| Total Assets ($) | Year information | Bucket |
|---|---|---|
| $79.56B | as of 2015-12-31 | 50B-100B |
| $74.18B | as of 2014-12-30 | 50B-100B |
| $112.75B | as of 2017-12-31 | 100B-500B |
| $96.08B | as of 2016-12-31 | 50B-100B |