Energy Star

📋 1 Guidelines

🔗 Connections

Sector

Public sector Renewable energy Utilities

Region

Usa

Guideline Year

2010

Language

English

Tags

Environment

Official Websites

Brand Guidelines

2010

Brand Summary

Mission
  • ENERGY STAR’s mission is to protect the environment for future generations by promoting energy efficiency through a partnership among government, business, and consumers [^1].
Core Values
  • Environmental protection
  • Energy efficiency
  • Partnership
  • Credibility
  • Consumer empowerment
Target Audience
  • Businesses, organizations, and consumers who are interested in energy-efficient products, homes, and buildings, and who value environmental responsibility and cost savings [^2].
Personality Traits
  • Credible
  • Modern
  • Clear
  • Positive
  • Motivational
Visual Identity Overview
  • The visual identity is clean, modern, and emphasizes energy, brightness, and excellence. It uses a predominantly bright blue color (ENERGY STAR Blue, 100% Cyan), a flowing cursive script for ’energy’, a bold star outline, and a strong, clear logo lockup. The design is consistent across applications, with strict guidelines for logo usage, color, and clear space. Imagery is positive, active, and often features sky, individuals, and family situations to reinforce environmental and emotional themes [^3].

Categories

Brand Imagery
  • Imagery is a small but very important part of the ENERGY STAR identity. Since imagery will be selected by many different sources, we have defined specific attributes that can be used as a guide for imagery selection. In addition, images will often be used in many applications that will limit any selection to royalty-free imagery only. Imagery should be chosen that • has the suggestion or actual presence of sky including the presence of sky through a window if it is an interior shot; • has the participation of an individual or individuals. Family situations are preferred; • conveys activity rather than passivity; • suggests positiveness; • shows simplicity rather than complexity.
Color Palette
  • Blue has been chosen as the primary color for the marks because it represents many positive attributes for ENERGY STAR including clarity, air, sky, and the environment. ENERGY STAR Blue (100% Cyan) is the preferred color for the use of the marks.
  • The refined ENERGY STAR marks: • maintain a strong environmental feel with ENERGY STAR Blue; • reproduce easily due to a one color rendering (100% Cyan) in most applications.
  • The preferred color for the Promotional Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The preferred application of the Promotional Mark is ENERGY STAR Blue, as shown in these examples. It demonstrates how clear, strong and easy-to­remember simple geometry combined with a strong color can be. The Web color equivalent of ENERGY STAR Blue is hex color #OO99FF. If multicolor printing is available for advertising, product literature, etc. the Promotional Mark should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available then black can be substituted.
  • The Promotional Mark appearing in ENERGY STAR Blue on any background color or photographic image, The Promotional Mark appearing in black on any background color or photographic image, The Promotional Mark appearing in white (reversed out of any background color or photo image), and The Promotional Mark appearing in white (reversed out of any background color or photo image).
  • The preferred color for the Certification Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The preferred application of the Certification Mark is ENERGY STAR Blue, as shown in these examples. It demonstrates how clear, strong and easy-to­remember simple geometry combined with a strong color can be. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF. If multicolor printing is available for advertising, product literature, or point of purchase materials the Certification Mark should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available then the black can be substituted.
  • The Certification Mark appearing in ENERGY STAR Blue on any background color or photographic image, The Certification Mark appearing in black on any background color or photographic image, The Certification Mark appearing in white (reversed out of any background color or photo image), and The Certification Mark appearing in white (reversed out of any background color or photo image).
  • Do not apply the ENERGY STAR marks in an unapproved color.
  • The preferred color for the Linkage Phrase Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF.
  • The Linkage Phrase Mark appearing in ENERGY STAR Blue on any background color or photographic image, The Linkage Phrase Mark appearing in black on any background color or photographic image, The Linkage Phrase Mark appearing in white (reversed out of any background color or photo image), and The Linkage Phrase Mark appearing in white (reversed out of any background color or photo image).
  • The preferred color for the Partnership Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF.
  • The Partnership Mark appearing in ENERGY STAR Blue on any background color or photographic image, The Partnership Mark appearing in black on any background color or photographic image, The Partnership Mark appearing in white (reversed out of any background color or photo image), and The Partnership Mark appearing in white (reversed out of any background color or photo image).
  • The preferred color for the Seal and Insulate with ENERGY STAR Graphic is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The reversed out white version may only be used on top of a dark background.
  • The preferred color for the Insulation Products Graphic is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The reversed out white version may only be used on top of a dark background.
  • The preferred color for the Home Performance with ENERGY STAR Marketing Graphic is ENERGY STAR Blue (100% Cyan) Alternate versions in black or reversed out to white are allowed. The reversed out to white version may only be used on top of a dark background. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF. If multicolor printing is available for advertising, product literature, or point of purchase materials, the the Home Performance with ENERGY STAR Marketing Graphic should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available, then the black can be substituted.
Typography
  • In the center, the word ’energy’ is written in a flowing, cursive white script, positioned horizontally. Below the main design, there’s a rectangular white section containing the text ‘ENERGY STAR’ in capitalized, bold, sans-serif white font, aligned horizontally and centered within the rectangle.
  • The ENERGY STAR name should always appear in capital letters.
  • The registration symbol ® must be used with the first time the words “ENERGY STAR” appear in material and: • The ® symbol should always be in superscript; • There shall be no space between the words “ENERGY STAR” and the ® symbol; • The ® symbol shall be repeated in a document for each chapter title or Web page.
  • Lettering legibility inside the mark must be maintained on the Web.
  • Do not use any other typeface to replace part of the mark.
  • Do not let text run into the mark.
Logo Usage
  • Allowing alterations to these marks would confuse businesses and consumers about the source of the ENERGY STAR program and reduce its value for all.
  • Organizations using these marks must abide by the following general guidelines: 1. The ENERGY STAR name and marks may never be used in any manner that would imply EPA or DOE endorsement of a company, its products, or its services. Neither the marks nor the ENERGY STAR name may be used in any other company name, product name, service name, domain name or Web site title. 2. The marks may not be altered, cut apart, separated, or otherwise distorted in perspective or appearance. 3. The marks may never be used in a manner that would disparage ENERGY STAR, EPA, DOE, or any other government body. 4. The marks may never be associated with products, homes, or buildings that do not qualify as ENERGY STAR. 5. Partners and other authorized organizations are responsible for their own use of the ENERGY STAR marks, as well as use by their representatives, such as ad agencies and implementation contractors.
  • The ENERGY STAR name should always appear in capital letters.
  • The registration symbol ® must be used with the first time the words “ENERGY STAR” appear in material and: • The ® symbol should always be in superscript; • There shall be no space between the words “ENERGY STAR” and the ® symbol; • The ® symbol shall be repeated in a document for each chapter title or Web page.
  • The refined ENERGY STAR marks: • work better across a range of sizes and backgrounds, and particularly well in retail settings; • maintain a strong environmental feel with ENERGY STAR Blue; • read as ENERGY STAR due to the words underneath; • reproduce easily due to a one color rendering (100% Cyan) in most applications.
  • Blue has been chosen as the primary color for the marks because it represents many positive attributes for ENERGY STAR including clarity, air, sky, and the environment. ENERGY STAR Blue (100% Cyan) is the preferred color for the use of the marks.
  • The preferred color for the Promotional Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The preferred application of the Promotional Mark is ENERGY STAR Blue, as shown in these examples. It demonstrates how clear, strong and easy-to­remember simple geometry combined with a strong color can be. The Web color equivalent of ENERGY STAR Blue is hex color #OO99FF. If multicolor printing is available for advertising, product literature, etc. the Promotional Mark should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available then black can be substituted.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area. We require this clear space since the Promotional Mark frequently appears within materials using complex imagery such as other marks, graphic devices and text.
  • For legibility in print, we recommend that the symbol block within the mark not be reproduced smaller in width than .375 inch (3/8") for print. Lettering legibility inside the mark must be maintained on the Web.
  • The mark may be resized, but the proportions must be maintained.
  • Do not use on any product, home, or building to signify qualification with ENERGY STAR.
  • Do not use to imply that any product, service, or organization has met ENERGY STAR performance criteria.
  • Do not use on letterhead, business cards, and other stationery.
  • Do not use to denote ENERGY STAR partnership or endorsement.
  • Do not use to imply that the government is funding ENERGY STAR financing and mortgages.
  • Do not use in advertisements featuring non-qualified products, homes, or buildings.
  • Do not include on promotional materials on or adjacent to a non­qualified product, home, or building.
  • Do not use the ENERGY STAR symbol without the ENERGY STAR messaging block.
  • When reproducing the marks please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distort the mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark.
Tone And Messaging
  • EPA and DOE have had much success over the last two years incorporating a strong environmental message around the direct, rational benefits that ENERGY STAR offers, like energy savings, quality and comfort. EPA and DOE intend to continue to develop outreach materials that convey this full range of benefits.
  • The government will be incorporating three broad messages into our materials and are recommending that ENERGY STAR partners do the same, to the extent possible. The three broad messages are: 1. The power of the individual in making a difference; 2. The environmental choice provides energy savings without compromising quality or comfort; 3. ENERGY STAR is a government-backed symbol providing valuable, unbiased information to business and consumers.
  • EPA recommends that strong messaging about the power of the individual to protect the environment as well as clear statements about the government as the authority behind ENERGY STAR be incorporated into outreach materials, as appropriate, to more fully communicate the ENERGY STAR identity.
  • Important messages, such as the source of authority for ENERGY STAR and strong environmental messages, can be linked to the ENERGY STAR symbol through the use of the Building Blocks and the color blue. Together they provide a much clearer statement of the ENERGY STAR platform that the partner is leveraging and bringing to its customers.
  • The rational benefits can be explained in the message block II written by the partner, providing the partner with a lot of flexibility in space and copy.
  • EPA has recommended imagery for these promotional efforts chosen with the intent of enhancing this emotional connection even further (see pages 5.16-5.19).
  • We use a powerful Building Block approach to convey the beneficial and motivational messages associated with ENERGY STAR. This approach offers a number of elements that can be combined and used across various applications for an effective outreach campaign. The elements include: • Related Imagery; 11 • Messaging block II on the emotional motivation and the power of the individual; • Messaging block on the government source of authority; • ENERGY STAR Learn More Mark. II
  • EPA recommends terminology to use when writing and talking about elements of the program.
  • Products/homes/buildings that earn the ENERGY STAR prevent greenhouse gas emissions by meeting strict energy efficiency guidelines set by the U.S. Environmental Protection Agency and the U.S. Department of Energy
  • ENERGY STAR and the ENERGY STAR mark are registered U.S. marks
  • ENERGY STAR is a registered mark owned by the U.S. government
  • ENERGY STAR guidelines
  • ENERGY STAR specifications
  • ENERGY STAR performance levels
  • Voluntary programs
  • A building manager can “measure,” “rate,” or “benchmark” a facility’s energy use by using the EPA’s National Building Performance Rating System
Brand Values
  • ENERGY STAR is more than a label awarded for energy efficiency. It is a partnership among government, business, and consumers, united in the pursuit of a common goal—to protect our environment for future generations.
  • Through ENERGY STAR, we have successfully educated our partners and the consumer marketplace that energy efficiency does not sacrifice the features, style, or the comfort that today’s consumers expect.
  • The quality of the environment is everyone’s responsibility and by bringing ENERGY STAR into American homes and businesses we can make an enormous difference.
Visual Style
  • Blue has been chosen as the primary color for the marks because it represents many positive attributes for ENERGY STAR including clarity, air, sky, and the environment. ENERGY STAR Blue (100% Cyan) is the preferred color for the use of the marks.
  • The refined ENERGY STAR marks: • work better across a range of sizes and backgrounds, and particularly well in retail settings; • maintain a strong environmental feel with ENERGY STAR Blue; • read as ENERGY STAR due to the words underneath; • reproduce easily due to a one color rendering (100% Cyan) in most applications.
  • The preferred color for the Promotional Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The preferred application of the Promotional Mark is ENERGY STAR Blue, as shown in these examples. It demonstrates how clear, strong and easy-to­remember simple geometry combined with a strong color can be. The Web color equivalent of ENERGY STAR Blue is hex color #OO99FF. If multicolor printing is available for advertising, product literature, etc. the Promotional Mark should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available then black can be substituted.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area. We require this clear space since the Promotional Mark frequently appears within materials using complex imagery such as other marks, graphic devices and text.
  • For legibility in print, we recommend that the symbol block within the mark not be reproduced smaller in width than .375 inch (3/8") for print. Lettering legibility inside the mark must be maintained on the Web.
  • The mark may be resized, but the proportions must be maintained.
  • The solid color with white graphics and keyline assure a high level of protection for the mark itself.
  • The Promotional Mark appearing in ENERGY STAR Blue on any background color or photographic image; The Promotional Mark appearing in black on any background color or photographic image; The Promotional Mark appearing in white (reversed out of any background color or photo image).
  • Imagery should be chosen that • has the suggestion or actual presence of sky including the presence of sky through a window if it is an interior shot; • has the participation of an individual or individuals. Family situations are preferred; • conveys activity rather than passivity; • suggests positiveness; • shows simplicity rather than complexity.
  • A thick white border equal to at least 3 times the thickness of the rule within the building blocks is recommended around the entire application layout that utilizes the Building Blocks as shown in these examples.
  • Do not use on any product, home, or building to signify qualification with ENERGY STAR. Do not use to imply that any product, service, or organization has met ENERGY STAR performance criteria. Do not use on letterhead, business cards, and other stationery. Do not use to denote ENERGY STAR partnership or endorsement. Do not use to imply that the government is funding ENERGY STAR financing and mortgages. Do not use in advertisements featuring non-qualified products, homes, or buildings. Do not include on promotional materials on or adjacent to a non­qualified product, home, or building. Do not use the ENERGY STAR symbol without the ENERGY STAR messaging block.
  • When reproducing the marks please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distort the mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark.
  • The preferred color for the Certification Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The preferred application of the Certification Mark is ENERGY STAR Blue, as shown in these examples. It demonstrates how clear, strong and easy-to­remember simple geometry combined with a strong color can be. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF. If multicolor printing is available for advertising, product literature, or point of purchase materials the Certification Mark should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available then the black can be substituted.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area. We require this clear space since the Certification Mark frequently appears on materials using complex imagery such as other marks, graphic devices and text.
  • For legibility, we recommend that the mark not be reproduced smaller in width than .375 inch (3/8") for print. Lettering legibility inside the mark must be maintained on the Web.
  • The Certification Mark appearing in ENERGY STAR Blue on any background color or photographic image; The Certification Mark appearing in black on any background color or photographic image; The Certification Mark appearing in white (reversed out of any background color or photo image).
  • When reproducing the marks please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distort the mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark. 17. Do not use only the symbol block. The messaging block must appear as well. 18. Do not delete the symbol block from the mark.
  • The preferred color for the Linkage Phrase Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area. We require this clear space since the Linkage Phrase Mark frequently appears within materials using complex imagery such as other marks, graphic devices and text.
  • For legibility, we recommend that the graphic box within the mark not be reproduced smaller in height than .375 inch (3/8") for print. Lettering legibility inside the mark must be maintained on the Web.
  • The Linkage Phrase Mark appearing in ENERGY STAR Blue on any background color or photographic image; The Linkage Phrase Mark appearing in black on any background color or photographic image; The Linkage Phrase Mark appearing in white (reversed out of any background color or photo image).
  • When reproducing the mark please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distort the mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark.
  • The preferred color for the Partnership Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area.
  • The Partnership Mark appearing in ENERGY STAR Blue on any background color or photographic image; The Partnership Mark appearing in black on any background color or photographic image; The Partnership Mark appearing in white (reversed out of any background color or photo image).
  • When reproducing the marks please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distortthe mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark.
Layout And Composition
  • We created two versions of the Promotional Mark, each including the ENERGY STAR symbol block and an attached messaging block • The messaging block devotes significant space to the call to action, which is important to building a stronger emotional appeal for the symbol. The two blocks are separated by a white rule equal in thickness to the arc within the symbol. The mark also has a white keyline around it that is also equal in thickness to the arc within the symbol.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area. We require this clear space since the Promotional Mark frequently appears within materials using complex imagery such as other marks, graphic devices and text.
  • The mark may be resized, but the proportions must be maintained. For legibility in print, we recommend that the symbol block within the mark not be reproduced smaller in width than .375 inch (3/8") for print. Lettering legibility inside the mark must be maintained on the Web.
  • The preferred color for the Promotional Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The preferred application of the Promotional Mark is ENERGY STAR Blue, as shown in these examples. It demonstrates how clear, strong and easy-to­remember simple geometry combined with a strong color can be. The Web color equivalent of ENERGY STAR Blue is hex color #OO99FF. If multicolor printing is available for advertising, product literature, etc. the Promotional Mark should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available then black can be substituted.
  • The minimum size for print applications is 3/8 inch wide.
  • The minimum size for Web applications is that the legibility of the lettering inside the messaging block must be maintained
  • The Building Blocks appear in ENERGY STAR Blue in full-color printing and black in one-color printing. A thick white border equal to at least 3 times the thickness of the rule within the building blocks is recommended around the entire application layout that utilizes the Building Blocks as shown in these examples.
  • When reproducing the marks please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distort the mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark.
  • We created this Certification Mark to maximize the footprint of the mark and for contrast and legibility. The mark includes an ENERGY STAR Symbol block and an attached messaging block. In the case of the Certification Mark the messaging is the ENERGY STAR name itself to reinforce the legibility of the symbol. The two blocks are separated by a white rule equal in thickness to the arc within the symbol. The mark also has a white keyline around it that is also equal in thickness to the arc within the symbol.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area. We require this clear space since the Certification Mark frequently appears on materials using complex imagery such as other marks, graphic devices and text.
  • The mark may be resized, but the proportions must be maintained. For legibility, we recommend that the mark not be reproduced smaller in width than .375 inch (3/8") for print. Lettering legibility inside the mark must be maintained on the Web.
  • The preferred color for the Certification Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The preferred application of the Certification Mark is ENERGY STAR Blue, as shown in these examples. It demonstrates how clear, strong and easy-to­remember simple geometry combined with a strong color can be. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF. If multicolor printing is available for advertising, product literature, or point of purchase materials the Certification Mark should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available then the black can be substituted.
  • When reproducing the marks please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distort the mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark. 17. Do not use only the symbol block. The messaging block must appear as well. 18. Do not delete the symbol block from the mark.
  • We have created two versions of the Linkage Phrase Mark, each including the ENERGY STAR symbol block and an attached messaging block. The messaging block holds the linkage phrases that associate the user with ENERGY STAR qualifying product or services that meet ENERGY STAR performance guidelines. The two blocks are separated by a white rule equal in thickness to the arc within the symbol. The mark also has a white keyline around it that is also equal in thickness to the arc within the symbol.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area. We require this clear space since the Linkage Phrase Mark frequently appears within materials using complex imagery such as other marks, graphic devices and text.
  • The mark may be resized, but the proportions must be maintained. For legibility, we recommend that the graphic box within the mark not be reproduced smaller in height than .375 inch (3/8") for print. Lettering legibility inside the mark must be maintained on the Web. II
  • The preferred color for the Linkage Phrase Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF.
  • When reproducing the mark please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distort the mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark.
  • We have created two versions of the Partnership Mark, each including the ENERGY STAR symbol block and an attached messaging block. The messaging block contains the affiliation words “ENERGY STAR Partner.” The two blocks are separated by a white rule equal in thickness to the arc within the symbol. The mark also has a white keyline around it that is also equal in thickness to the arc within the symbol.
  • We require that a clear space of .333 (1/3) the height of the graphic box within the mark should surround the mark at all times. No other graphic elements, such as text and images can appear in this area.
  • The preferred color for the Partnership Mark is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF.
  • When reproducing the marks please: 1. Do not make the mark an outline. Do not use a white mark on a white background. 2. Do not change the colors of the mark. 3. Do not distortthe mark in any way. 4. Do not alter the lock up of the mark. 5. Do not place the mark on a busy image. 6. Do not rotate the mark. 7. Do not separate any of the mark’s elements. 8. Do not substitute any part of the mark. 9. Do not use any other typeface to replace part of the mark. 10. Do not violate the clear space of the mark. 11. Do not skew the mark. 12. Do not change the size of the mark lock up. 13. Do not use the old tagline “Money Isn’t All You’re Saving.” 14. Do not replace the approved wording. 15. Do not apply the ENERGY STAR marks in an unapproved color. 16. Do not let text run into the mark.
Seal And Insulate Guidelines
  • EPA has developed the Seal and Insulate with ENERGY STAR Graphic to help interested parties promote a set of products and practices that, when used together, serve to improve the energy performance of a home’s envelope and reduce energy use.
  • The graphic may be used in marketing and advertising materials II to educate consumers or to show that a company carries either products or services that clearly contribute to the improvement of the home envelope as recommended by EPA’s ENERGY STAR Program. It must be placed in a general location that is not product-specific. It may not appear on products or product labels.
  • Any party may use this graphic once it enters into an agreement with EPA to abide by the terms of these Guidelines. A party is not required to sign a Partnership Agreement or Partnership Letter.
  • The preferred color for the Seal and Insulate with ENERGY STAR Graphic is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The reversed out white version may only be used on top of a dark background.
  • EPA must approve use of the Seal and Insulate with ENERGY STAR Graphic, as well as program facts that feature the ENERGY STAR name, prior to final production or printing. The submitted materials will be reviewed for consistency with these guidelines within five (5) business days of receipt of the materials. Materials should be submitted to your primary program contact.
Insulation Products Guidelines
  • EPA has developed the ENERGY STAR Insulation Products Graphic D to identify insulation products that qualify for ENERGY STAR. Only insulation manufacturers who have signed a Partnership Agreement may use the graphic.
  • The Insulation Products Graphic must appear directly on qualified insulation products or, where appropriate, II on product labels or packaging that is attached to or contains the actual insulation product. The insulation products graphic should never appear in advertisements or other promotional materials, print or electronic.
  • The preferred color for the Insulation Products Graphic is ENERGY STAR Blue (100% Cyan). Alternate versions in black or reversed out to white are allowed. The reversed out white version may only be used on top of a dark background.
  • EPA must approve use of the Insulation Products Graphic, as well as program facts that feature the ENERGY STAR name, prior to final production or printing. The submitted materials will be reviewed for consistency with these guidelines within five (5) business days of receipt of the materials. Materials should be submitted to your primary program contact.
Home Performance Guidelines
  • Use the Home Performance with ENERGY STAR Marketing Graphic to promote a comprehensive, whole­house energy-efficiency improvement service in accordance with Home Performance with ENERGY STAR criteria outlined in the Home Performance with ENERGY STAR Partnership Agreement. The graphic may be used in marketing and advertising materials to educate consumers or to show that a company provides services that clearly contribute to the integrated improvement of homes’ systems as recommended by EPA’s ENERGY STAR Program.
  • Any party delivering services as a participant in a partner-sponsored, whole-house improvement program using Home Performance with ENERGY STAR may use this graphic once it enters into an agreement with a program sponsor and once it agrees to abide by the terms of these guidelines. A program sponsor, that has signed the Home Performance with ENERGY STAR Partnership Agreement, may also use this graphic for program promotion.
  • Use of the graphic includes Promotional and Educational material, and Web sites. Because Home Performance with ENERGY STAR is a new service, it is recommended that the following language appear next to the Home Performance with ENERGY STAR marketing graphic where applicable, for educational purposes: Working to deliver whole-house energy savings to improve comfort and help protect the environment.
  • Use of the graphic includes T-shirts, hats, letterhead, business cards, and other stationery. It must be placed in a general location that is not product-specific. It may not appear on products or product labels.
  • In order to avoid confusion in the marketplace, other ENERGY STAR marks should never be combined or displayed together with the Home Performance with ENERGY STAR Marketing Graphic. For example, if a Home Performance with ENERGY STAR program participant also sells ENERGY STAR qualified windows, the participant should choose to display either the certification mark next to a qualified window or the Home Performance with ENERGY STAR Marketing Graphic to advertise their participation, but not both.
  • The program sponsor, as agreed to in the Home Performance with ENERGY STAR Partnership Agreement, is responsible for ensuring that program participants use the graphic consistent with the terms of these guidelines. Additionally, program sponsors should approve program participants’ use of the Home Performance with ENERGY STAR Marketing Graphic in marketing and advertising campaigns as well as program facts that feature the ENERGY STAR name prior to final production or printing.
  • There are two versions of the graphic-horizontal and vertical. Both include an ENERGY STAR Symbol block and a messaging block. The vertical mark is the preferred Home Performance with ENERGY STAR Marketing Graphic.
  • We require that a clear space of 0.333 (1/3) of the height of the graphic box within the label should surround the label at all times. No other graphic elements, such as text and images, can appear in this area.
  • The graphic may be resized, but the proportions must be maintained. For legibility, we recommend that the graphic not be reproduced smaller in width than 0.375 inch (3/8") for print. Lettering legibility inside the graphic must be maintained on the Web.
  • The preferred color for the Home Performance with ENERGY STAR Marketing Graphic is ENERGY STAR Blue (100% Cyan) Alternate versions in black or reversed out to white are allowed. The reversed out to white version may only be used on top of a dark background. The Web color equivalent of ENERGY STAR Blue is hex color #0099FF. If multicolor printing is available for advertising, product literature, or point of purchase materials, the the Home Performance with ENERGY STAR Marketing Graphic should be printed in ENERGY STAR Blue. If ENERGY STAR Blue is not available, then the black can be substituted.
  • Minimum size for print applications is 3/8 inch wide.
  • The minimum size for Web applications is that the legibility of the lettering inside the messaging block must be maintained.
  • Do not use on any product, home, or building to signify qualification with ENERGY STAR.
  • Do not use to imply that any product or any organization has met ENERGY STAR performance criteria.
  • Do not use to denote ENERGY STAR partnership or endorsement.
  • Do not use to imply that the government is funding ENERGY STAR financing and mortgages.
  • Do not use to imply that the government is funding or endorsing improvements or home improvement work.
  • Do not use in advertisements featuring services that are not directly related to participation in a sponsored Home Performance with ENERGY STAR program.
  • Do not display with other ENERGY STAR marks.
  • Do not make the mark an outline. Do not use a white mark on a white background. Do not use the cyan blue mark on a blue background.
  • Do not change the colors of the mark.
  • Do not distort the mark in any way.
  • Do not alter the lock up of the mark.
  • Do not place the mark on a busy image.
  • Do not rotate the mark.
  • Do not separate any of the mark’s elements.
  • Do not substitute any part of the mark.
  • Do not use any other typeface to replace part of the mark.
  • Do not violate the clear space of the mark.
  • Do not skew the mark.
  • Do not change the size of the mark lock up.
  • Do not use the old tagline “Money Isn’t All You’re Saving.”
  • Do not replace the approved wording.
  • Do not apply the ENERGY STAR marks in an unapproved color.
  • Do not let text run into the mark.
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