Environex

Official Websites

• https://environex.com

Brand Guidelines

2023

Categories

Color Palette

• Brand colors refer to the specific colors that make up a brand’s visual identity and are used consistently across all brand assets and touchpoints. They are an essential element of brand recognition and are often the first thing people associate with a brand. Brand colors should reflect the brand’s personality, values, and positioning, and should be carefully selected to resonate with the brand’s target audience. The use of brand colors should be consistent across all brand touchpoints, including digital and print media, packaging, signage, and advertising.
• It’s important to choose a palette of colors that complement each other and work well together, both visually and conceptually. In addition to the hero color, a typical brand color palette may include complementary colors, accent colors, and neutral colors.
• Pantone P 179-16C
• CMYK 68/66/47/28
• RGB 46/22/43
• HEX #1A2E2C

Typography

• A secondary typeface is a font that is used to complement the primary typeface in a brand’s visual identity. It’s typically used for supporting messaging and design elements such as headlines, subheadings, captions, and body copy.
• The secondary typeface should be chosen to work well with the primary typeface, while also providing contrast and variety. This can be achieved by selecting a font that has a different style or character from the primary typeface, but that still complements the overall brand identity.
• Uppercase ABCDEFGHIJKLMNOPQRSTUVWXYZ
• Lowercase abcdefghijklmnopqrstuvwxyz
• Numbers & Symbols
• 1234567890!@#$%&*()_+0I:"<>?-;’./-=[] * Environex YOUR ENERGY -SAVING COMPANION

Logo Usage

• Clear space is an essential aspect of logo design that refers to the area surrounding the logo that should be free of any other design elements or text. It’s the minimum amount of space required to ensure that the logo is visually distinct, legible, and recognizable. The clear space around a logo helps to prevent visual clutter and ensures that the logo stands out on a variety of backgrounds and in different sizes.
• The amount of clear space required will depend on the size and complexity of the logo, but as a general rule, it should be at least equal to the height or width of the logo itself. Maintaining clear space is particularly important in digital and print media where logos are often used alongside other design elements or text.
• A versatile logo can be used in various marketing materials, both online and offline, without compromising its visibility or impact. It allows your brand to maintain a consistent and recognizable presence across different mediums, from websites and social media to business cards and merchandise.
• Different situations and contexts may require your logo to be placed on backgrounds of various colors and textures. If your logo is designed to work only on a specific background color, you risk limiting its usage and effectiveness. An adaptable logo ensures that your brand remains adaptable to diverse marketing needs.

Tone And Messaging

• By bringing together a range of visual elements in a cohesive and intentional way, the mood board helps to establish the overall tone and style for the project.

Visual Style

• A mood board is a visual tool that designers use to capture the look and feel of a project or brand. It’s a collection of images, textures, colors, and other visual elements that help to establish the visual direction for the design.
• A mood board can be created using a physical board or digitally using software, and typically includes a variety of visual elements such as photographs, typography samples, color swatches, and texture samples. The purpose of a mood board is to establish a visual vocabulary for the project or brand, and to help the designer and client to align their vision for the design.
• By bringing together a range of visual elements in a cohesive and intentional way, the mood board helps to establish the overall tone and style for the project.
• Brand colors refer to the specific colors that make up a brand’s visual identity and are used consistently across all brand assets and touchpoints. They are an essential element of brand recognition and are often the first thing people associate with a brand. Brand colors should reflect the brand’s personality, values, and positioning, and should be carefully selected to resonate with the brand’s target audience. The use of brand colors should be consistent across all brand touchpoints, including digital and print media, packaging, signage, and advertising.
• It’s important to choose a palette of colors that complement each other and work well together, both visually and conceptually. In addition to the hero color, a typical brand color palette may include complementary colors, accent colors, and neutral colors.
• Pantone P 179-16C
• CMYK 68/66/47/28
• RGB 46/22/43
• HEX #1A2E2C

Layout And Composition

• Clear space is an essential aspect of logo design that refers to the area surrounding the logo that should be free of any other design elements or text. It’s the minimum amount of space required to ensure that the logo is visually distinct, legible, and recognizable. The clear space around a logo helps to prevent visual clutter and ensures that the logo stands out on a variety of backgrounds and in different sizes.
• The amount of clear space required will depend on the size and complexity of the logo, but as a general rule, it should be at least equal to the height or width of the logo itself. Maintaining clear space is particularly important in digital and print media where logos are often used alongside other design elements or text.
• A versatile logo can be used in various marketing materials, both online and offline, without compromising its visibility or impact. It allows your brand to maintain a consistent and recognizable presence across different mediums, from websites and social media to business cards and merchandise.
• Different situations and contexts may require your logo to be placed on backgrounds of various colors and textures. If your logo is designed to work only on a specific background color, you risk limiting its usage and effectiveness. An adaptable logo ensures that your brand remains adaptable to diverse marketing needs.