EPRA

📋 1 Guidelines

🔗 Connections

Sector

Real estate

Region

Belgium

Guideline Year

2017

Language

English

Tags

Real estate

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • EPRA promotes, develops and represents the European public real estate sector, aiming to support sustained expansion and address major social and economic challenges by providing quality information, representation, and facilitation for its members and stakeholders [^1].
Core Values
  • development
  • trust
  • collective benefits
  • professional standards
  • good governance
Target Audience
  • Listed real estate companies, investors, suppliers, and stakeholders in the European public real estate sector [^2].
Personality Traits
  • professional
  • trustworthy
  • modern
  • minimalistic
  • corporate
Visual Identity Overview
  • The visual identity is modern and minimalistic, featuring a geometric logo with a dark blue and white color palette, clean sans-serif typography (Overpass font family), and strict guidelines for logo usage, clear space, and color consistency [^3].

Categories

Logo Usage
  • Main logo on light background to be used whenever possible
  • Logo variation on dark backgrounds
  • PRIMARY HORIZONTAL LAYOUT The preferred primary version of the EPRA logo
  • SECONDARY VERTICAL LAYOUT To be used whenever the primary horizontal layout is not appropriate
  • When placing the logo on dark background use the equivalent layout following the versions above
  • WHITE HORIZONTAL LAYOUT
  • WHITE VERTICAL LAYOUT
  • A minimum amount of clear space should surround the EPRA logo, separating it from other graphic design elements. This protected area preserves the legibility and visual impact of the logo.
  • The standard minimum clear space on all sides of the logo is equal to the height of the letter “A” in EPRA.
  • MINIMUM PRINT SIZE FOR HORIZONTAL LAYOUT WITH BASELINE NOT TO SIZE 21 mm
  • MINIMUM PRINT SIZE FOR HORIZONTAL LAYOUT WITHOUT BASELINE NOT TO SIZE 10,6 mm
  • MINIMUM PRINT SIZE FOR VERTICAL LAYOUT WITH BASELINE NOT TO SIZE 14 mm
  • If smaller print size is needed or for use on the web when space is very limited use the logo without the baseline
  • MINIMUM PRINT SIZE FOR VERTICAL LAYOUT WITHOUT BASELINE NOT TO SIZE 7 mm
  • Do not use the previous versions of the EPRA logo.
  • Do not skew, rotate, stretch, change the colour or attempt to make the EPRA logo 3-dimensional in any way.
  • Do not add drop shadows to the logo or use a different font than the style guide font.
  • Do not implement the EPRA logo on a backgroud that sacrifices the readability of the logo.
  • Do not use more versions of the logo have more than one color. Keep it simple.
Color Palette
  • HEX #12497F R 18 G 73 B 127 C 98 M 72 Y 23 K 8
  • HEX #EBA61C 235 R 166 G 28 B 7 C 38 M 93 Y 0 K
  • HEX #C6C5C2
  • HEX #69AAF3
  • HEX #2274BC
  • HEX #DFDFE0
Typography
  • The Overpass font family is the primary typeface for all design materials (print assets, infographics, etc) and headlines as well as online use.
  • Overpass Thin
  • Overpass Extra-Light
  • Overpass Light
  • Overpass Regular
  • Overpass Semi-Bold
  • Overpass Bold
  • Overpass Extra-Bold
  • Overpass Black
  • Overpass Thin Italic
  • Overpass Extra-Light Italic
  • Overpass Light Italic
  • Overpass Regular Italic
  • Overpass Semi-Bold Italic
  • Overpass Bold Italic
  • Overpass Extra-Bold Italic
  • Overpass Black Italic
Visual Style
  • Main logo on light background to be used whenever possible
  • Logo variation on dark backgrounds
  • The preferred primary version of the EPRA logo
  • To be used whenever the primary horizontal layout is not appropriate
  • When placing the logo on dark background use the equivalent layout following the versions above
  • A minimum amount of clear space should surround the EPRA logo, separating it from other graphic design elements. This protected area preserves the legibility and visual impact of the logo.
  • The standard minimum clear space on all sides of the logo is equal to the height of the letter “A” in EPRA.
  • MINIMUM PRINT SIZE FOR HORIZONTAL LAYOUT WITH BASELINE NOT TO SIZE 21 mm
  • MINIMUM PRINT SIZE FOR HORIZONTAL LAYOUT WITHOUT BASELINE NOT TO SIZE 10,6 mm
  • MINIMUM PRINT SIZE FOR VERTICAL LAYOUT WITH BASELINE NOT TO SIZE 14mm
  • If smaller print size is needed or for use on the web when space is very limited use the logo without the baseline
  • MINIMUM PRINT SIZE FOR HORIZONTAL LAYOUT WITHOUT BASELINE NOT TO SIZE 7mm
  • Do not use the previous versions of the EPRA logo.
  • Do not skew, rotate, stretch, change the colour or attempt to make the EPRA logo 3-dimensional in any way.
  • Do not add drop shadows to the logo or use a different font than the style guide font.
  • Do not implement the EPRA logo on a backgroud that sacrifices the readability of the logo.
  • Do not use more versions of the logo have more than one color. Keep it simple.
  • HEX #12497F
  • HEX #EBA61C 235 R 166 G 28 B 7 C 38 M 93 Y 0 K
  • HEX #C6C5C2
  • HEX #69AAF3
  • HEX #2274BC
  • HEX #DFDFE0
  • The Overpass font family is the primary typeface for all design materials (print assets, infographics, etc) and headlines as well as online use.
Brand Values
  • EPRA believes the European listed real estate sector is entering an era of sustained expansion because the industry’s investment characteristics are well matched to some of the greatest social and economic challenges of our time.
  • We believe in a future of development, trust and collective benefits, where listed real estate companies are the guardians of many of the highest quality assets in our cities from office complexes, retailers, residential property and shopping centers to student houses and healthcare and retirement facilities.
🐛 Report