Erskine College Flying Fleet Athletics

📋 1 Guidelines

🔗 Connections

Sector

Sports Education

Region

Usa

Guideline Year

2023

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2023

Brand Summary

Mission
  • The purpose of this document is to guarantee the proper use of the Erskine Flying Fleet logo. Adherence to the provided guidelines will ensure consistency across varied applications. The logo is for the express and exclusive use by designated Erskine College departments and licensees [^1].
Target Audience
  • Designated Erskine College departments and licensees [^2].
Personality Traits
  • bold
  • modern
  • dynamic
  • competitive
  • energetic
  • speed
  • freedom
  • power
Visual Identity Overview
  • The visual identity centers on a stylized skull with a wing, primarily in dark maroon and black, conveying speed, freedom, and power. The logo is bold and modern, with clean layouts, clear separation between sections, and a limited color palette of maroon, black, gold, and gray. Typography uses the Univers type family in various weights for titles, headings, and body copy, ensuring legibility and consistency. Logo usage is strictly regulated, with guidelines for sizing, spacing, color backgrounds, and one-color applications [^3].

Categories

Brand Imagery
  • The image should feature a stylized graphic of a skull with an abstract design, primarily in dark maroon color, outlined in black. The skull is simplified with smooth, rounded contours, emphasizing the eye sockets and jawline. Attached to the skull is a large, wing-like shape extending to the right, also in maroon, with three distinct bands or sections that create a sense of movement and flow. The wing’s design is sleek and angular, complementing the skull’s curves, and it appears to be an integral part of the graphic, symbolizing speed, freedom, or power. The background is plain and neutral, probably white or light gray, to ensure the graphic is the focal point, making the overall design bold and modern, suitable for branding or logo purposes.
  • PANTONE Black C 0, 0, 0, 100 35, 31, 32 231F20 1000 (MADIERA) 2296 (ROBISON-ANTON) PMS 195 C 19, 90, 50, 55 111, 25, 49 6F1931 1385 (MADIERA) 2496 (ROBISON-ANTON) Gold 466 C 6, 14, 55, 27 184, 164,106 B8A46A 1305 (MADIERA) 2570 (ROBISON-ANTON)
  • Vertical Layout Horizontal Layout For use only in one-color applications or on EC color backgrounds When using the one-color logo on dark EC color backgrounds, please use the white version of the logo. If you have any questions contact the Office of Communications.
Color Palette
  • PRIMARY COLORS Black PANTONE Black C 0, 0, 0, 100 CMYK 35, 31, 32 RGB 231F20 Hex 1000 (MADIERA) Embroidery 2296 (ROBISON-ANTON) Embroidery Garnet PMS 195 C 19, 90, 50, 55 CMYK 111, 25, 49 RGB 6F1931 Hex 1385 (MADIERA) Embroidery 2496 (ROBISON-ANTON) Embroidery
  • SECONDARY COLORS Gold 466 C PMS 6, 14, 55, 27 CMYK 184, 164,106 RGB B8A46A Hex 1305 (MADIERA) Embroidery 2570 (ROBISON-ANTON) Embroidery Gray (no PMS listed) (no CMYK listed) (no RGB listed) (no Hex listed) (no Embroidery listed)
  • Do Not Use Unapproved Color Combinations
Typography
  • The Erskine Flying Fleet logo utilizes two weights of the Univers type family, a product of Monotype GmbH (www.linotype.com). Their usage is primarily designated for the logo design; however, they may also be used for headlines and supporting copy in advertisements and other promotional materials.
  • 93 Univers Extra Black Extended Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 67 Univers Bold Condensed Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • Three additional weights of the Univers type family (www.linotype.com) have been chosen for multi-page materials, such as this document. This selection of fonts will provide a better typographical framework that will ensure good legibility and readability while staying consistent with the overall brand.
  • 93 Univers Extra Black Extended is used for document titles only (uppercase).
  • 93 Univers Extra Black Extended
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
  • 67 Univers Bold Condensed is used for headings (uppercase) and subheadings (uppercase or title case).
  • 67 Univers Bold Condensed
  • ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
  • 55 Univers Roman is used for body copy (sentence case).
  • 55 Univers Roman
  • Contact the Office of Communications if you have questions about fonts at communications@erskine.edu or 864-379-6682
  • When creating your email signature you must follow the correct formatting and font sizing as seen below. To ensure visual clarity of the Fleet logo please use the properly sized logo for email signatures. Marketing and Communications can provide you with this resource by contacting us at communications@erskine.edu
  • only use Fleet logo sized for email signatures
  • Jo Jones Arial Bold/ 11 pt/Garnet Head Men’s Lacrosse Coach Arial Reg 10 pt/Black Erskine College Flying Fleet Arial Bold 10 pt/Garnet P.O. Box 338 Due West, SC 29639 Arial Reg 10 pt/Black (864) 555-5555 jones@erskine.edu erskine.edu Arial Bold 10 pt/Garnet
Logo Usage
  • The purpose of this document is to guarantee the proper use of the Erskine Flying Fleet logo. Adherence to the provided guidelines will ensure consistency across varied applications.
  • The Erskine Flying Fleet logo is for the express and exclusive use by designated Erskine College departments and licensees.
  • For questions about logo usage, team-specific logos, and more information, please contact the Office of Communications at (864) 379-6682 or email communications@erskine.edu.
  • PANTONE Black C 0, 0, 0, 100 35, 31, 32 231F20 1000 (MADIERA) 2296 (ROBISON-ANTON)
  • PMS 195 C CMYK 19, 90, 50, 55 RGB 111, 25, 49 Hex 6F1931 Embroidery 1385 (MADIERA) 2496 (ROBISON-ANTON)
  • Gold 466 C PMS 6, 14, 55, 27 CMYK 184, 164,106 RGB B8A46A Hex 1305 (MADIERA) 2570 (ROBISON-ANTON)
  • Gray PMS CMYK RGB Hex Embroidery
  • Vertical Layout
  • Horizontal Layout
  • For use only in one-color applications or on EC color backgrounds
  • When using the one-color logo on dark EC color backgrounds, please use the white version of the logo. If you have any questions contact the Office of Communications.
  • The Erskine Flying Fleet logo should always be sized so that each element of the mark is legible and correctly rendered in accordance with the original design.
  • In addition, adequate space should be allowed around all official logo versions. This ensures that copy, photography, or other graphical elements do not crowd the logo.
  • The graphic below illustrates how to space the Fleet logo. In most cases, it is best to allow more space than the minimum requirements.
  • Do Not Stretch or Alter Proportion
  • Do Not Place in a Shape or Combine with Other Elements
  • Do Not Use Unapproved Color Combinations
  • Do Not Touch or Ghost Behind Other Elements
  • Do Not Flip the Fleet Head, it Should ALWAYS Face Left
  • Do Not Use as an “E”
  • only use Fleet logo sized for email signatures
Visual Style
  • The skull is simplified with smooth, rounded contours, emphasizing the eye sockets and jawline. Attached to the skull is a large, wing-like shape extending to the right, also in maroon, with three distinct bands or sections that create a sense of movement and flow. The wing’s design is sleek and angular, complementing the skull’s curves, and it appears to be an integral part of the graphic, symbolizing speed, freedom, or power. The background is plain and neutral, probably white or light gray, to ensure the graphic is the focal point, making the overall design bold and modern, suitable for branding or logo purposes.
  • PRIMARY COLORS: PANTONE Black C, CMYK 0, 0, 0, 100, RGB 35, 31, 32, Hex 231F20, Embroidery 1000 (MADIERA), 2296 (ROBISON-ANTON); Garnet PMS 195 C, CMYK 19, 90, 50, 55, RGB 111, 25, 49, Hex 6F1931, Embroidery 1385 (MADIERA), 2496 (ROBISON-ANTON). SECONDARY COLORS: Gold PMS 466 C, CMYK 6, 14, 55, 27, RGB 184, 164, 106, Hex B8A46A, Embroidery 1305 (MADIERA), 2570 (ROBISON-ANTON); Gray (no PMS listed), CMYK (not listed), RGB (not listed), Hex (not listed), Embroidery (not listed).
  • The Erskine Flying Fleet logo should always be sized so that each element of the mark is legible and correctly rendered in accordance with the original design.
  • In addition, adequate space should be allowed around all official logo versions. This ensures that copy, photography, or other graphical elements do not crowd the logo.
  • In most cases, it is best to allow more space than the minimum requirements.
  • Do Not Stretch or Alter Proportion
  • Do Not Place in a Shape or Combine with Other Elements
  • Do Not Use Unapproved Color Combinations
  • Do Not Touch or Ghost Behind Other Elements
  • Do Not Flip the Fleet Head, it Should ALWAYS Face Left
  • Do Not Use as an “E”
  • When using the one-color logo on dark EC color backgrounds, please use the white version of the logo.
  • only use Fleet logo sized for email signatures
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