ES & GE Dimsum

Brand Guidelines

2023

Brand Summary

Mission

• To communicate the brand identity of ES & GE Dimsum, clearly articulating the mission, value, and persona for the design of all subsequent brand artifacts [^1].

Core Values

• care
• precision
• safety
• nutrition
• deliciousness
• loyalty
• wisdom
• discernment
• love

Target Audience

• Individuals seeking safe, nutritious, and delicious dim sum products, likely with an appreciation for thoughtful, modern branding and values-driven food experiences [^2].

Personality Traits

• caring
• meticulous
• active
• wise
• loyal
• modern
• friendly

Visual Identity Overview

• The brand features a clean, modern aesthetic with bold lines, high contrast, and a vibrant color palette of green and orange. The logo incorporates stylized heart and face motifs, emphasizing care and friendliness. Decorative patterns and consistent use of color and typography reinforce a cohesive, contemporary visual style [^3].

Categories

Brand Imagery

• 2x amount of space should the exclusion zone. It is pohibited to use any sort of artworks, typography or any other graphical artifacts between this 2x exclusion zone.
• 1,7 Cm is the minim um height size of Vertical logo and l Cm fo r Horizontal logo

Color Palette

• Page15 Color
• Logo Primary Palette
• HEX
• #048200
• #Ff6600
• RGB
• 4,130, 0
• 255, 102, 0
• CMYK
• 84, 37, 100, 2
• 0, 76, 98, 0

Typography

• Our main typeface is Gotham Rounded for both presentation and google slides. Gotham Rounded Light

Logo Usage

• 2x amount of space should the exclusion zone. It is pohibited to use any sort of artworks, typography or any other graphical artifacts between this 2x exclusion zone.
• 1,7 Cm is the minim um height size of Vertical logo and l Cm fo r Horizontal logo

Brand Values

• Clearly articulating the mission, value and persona for the design of all subsequent brand artifcts
• Huruf ES & GE huruf S (ES) adalah inisial dari nama Surya dan huruf G (GE) inisial dari Ghina. Huruf s & G yang ditulis dengan disertai huruf vokal bermakna aktif dalam berbicara (menguarakan pendapat/ ide/ gagasan) serta aktikf dalam beraksi (melaksanakan ucapan/ ide/ gagasan)
• Hati sebagai simbol cinta kasih dan kesungguhan yang bermakna bahwa produk yang dipasarkan oleh ES & GE dibuat dengan hati hati dan teliti sehingga aman, bergizi serta lezat untuk di konsumsi.
• Angsa sebagai simbol dari kesetiaan dan cinta, karena angsa adalah hewan yang hanya menikah sekali dalam seumur hidup. Angsa juga melambangkan penguasaan atas Wiweka (daya nalar) dan Wairagya yang sempurna, memiliki kemampuan memilah antara baik dan buruk. Angsa berenang di air tanpa membasahi bulu­bulunya, yang memiliki makna bahwa seseorang yang bijaksana dalam menjalani kehidupan layaknya orang biasa tanpa terbawa arus keduniawian.

Visual Style

• 2x amount of space should the exclusion zone. It is pohibited to use any sort of artworks, typography or any other graphical artifacts between this 2x exclusion zone.
• 1,7 Cm is the minim um height size of Vertical logo and l Cm fo r Horizontal logo
• HEX #048200 HEX #Ff6600 RGB 4,130, 0 RGB 255, 102, 0 CMYK 84, 37, 100, 2 CMYK 0, 76, 98, 0

Layout And Composition

• 2x amount of space should the exclusion zone. It is pohibited to use any sort of artworks, typography or any other graphical artifacts between this 2x exclusion zone.
• 1,7 Cm is the minim um height size of Vertical logo and l Cm fo r Horizontal logo
• ICm m,n,m,u [ES & GE DIMSUM

Signage Guidelines

• The image should feature two storefront signs against modern building facades. The first sign is situated on a white panel and displays the logo of ES & GE DIMSUM, which includes a stylized green and orange graphic element resembling a smiling face with a curly line for hair, and the text ‘ES & GE DIMSUM’ beneath it, with ‘ES & GE’ in green and ‘DIMSUM’ in orange. The second sign is on a vertically ribbed green wall, also featuring the ES & GE DIMSUM logo with the same smiling face graphic, but the text ‘ES & GE DIMSUM’ appears in white below the logo. Both signs are set on modern, sleek building facades with minimalistic architectural elements, and the images are taken in bright daylight with a partly cloudy sky in the background.