Official Websites

• https://euaa.europa.eu
• https://cei.euaa.europa.eu
• https://www.euaa.europa.eu/design_system/index.html
• https://easo.europa.eu

Brand Guidelines

2022

Brand Summary

Mission

• To provide a distinctive, coherent, and instantly recognizable visual identity for the European Union Agency for Asylum (EUAA), supporting its role in offering protection and high-quality reception conditions for applicants for international protection in line with EU law and values [^1].

Core Values

• European values
• Protection
• Inclusivity
• Equality
• Support for Member States
• Harmonised standards

Target Audience

• Applicants for international protection, EU Member States, stakeholders in the Common European Asylum System, and the general public [^2].

Personality Traits

• Professional
• Supportive
• Inclusive
• Trustworthy
• Modern

Visual Identity Overview

• The visual identity is built around geometric shapes (blue and yellow squares), a modern rounded sans-serif logo, a strict color palette reflecting EU colors, consistent typography, and clear layout rules. The identity emphasizes clarity, accessibility, and flexibility across print, digital, and branded products, with strict guidelines for logo usage, co-branding, iconography, and visual style [^3].

Categories

Brand Imagery

• The main graphic elements of the visual identity are those that make up the symbol of the logo (1=arrow and 2=square). These two elements are one of the main axes of the visual identity and are used in different ways, whether together or separately.
• Although these elements offer some flexibility for different graphic uses, the uses are set out in the various templates designed by CPRU and any new applications must be designed and approved by the graphic designers.
• Do not distort the logo in any way!
• Do not shade!
• Do not change the colour of the logo!
• Do not change the opacity!
• Do not outline!
• The layout of the two graphic elements can be arranged on the cover pages in different configurations as predetermined below. The layout will be decided according to the background image so as not to interfere with the main elements of the photo, such as faces or others.
• The logo shapes can also vary according to the image and different configurations can be used, always using the blue, yellow and white set.
• Colours: R252 G196 B2 C1 M25 Y94 KO
• All EUAA covers must be designed and approved by the graphic designers of CPRU or by the Publication Office.
• The EUAA logo must always be in the same position in the lower-right corner.
• Make sure all logos have equal and balanced visual weight and are aligned with each other horizontally. Separate them with a 2x distance.

Color Palette

• Colour palette: The Blue and Yellow colour components represent the colours of the European Union.
• The official EUAA colours are Blue ( R:36 G:35 B:76) and Yellow (R:252 G:196 B:2).
• These colours should be used for all publications and external communications. For office printing and digital displays, these colours have to be converted to Blue: CMYK (99/94/36/38) or HEX (#24234C) and Yellow: CMYK (1/25/94/0) or HEX (#FCC402).
• EUAA secondary colours should be used only in association with the primary EUAA blue and yellow. A secondary colour should cover less surface than the blue and yellow. For example, when using these colours in graphics, blue and yellow should be the most dominant.
• Do not change the colour of the logo!

Typography

• This font is limited to use in the logo, covers, applications and communication products produced and designed by the EUAA’s Communication and Public Relations Unit (CPRU).

• VAG Rundschrift D VAG Rundschrift D

• Typography colour palette R253 G197 B2 CO M24 Y94 KO White
• Titles for the covers of the publications will always be in Vog Rundschrift D Regular font and at a size between 60 and 70 pt depending on the publication.
• Subtitles for the covers of the publications will always be in Vog Rundschrift D Light font and at a size between 20 and 30 pt depending on the publication.
• Date for the covers of the publications will always be in Vog Rundschrift D Light font and at a size between 20 and 30 pt depending on the publication.
• The EUAA typeface for publications is Proxima Nova. Clean, distinctive and legible, it is available in a variety of weights to express both contemporary and timeless qualities.
• This typeface should be used for all high-level or official EUAA materials and publications.
• Calibri font should be used for internal documents (including governance documents), correspondence and all e-mail communication only.
• Open Sans should be used for web and digital applications.
• For products that have limited space, and where a lot of information has to fit, the condensed version should be used.
• Each typographic element contributes to the successful rendition of the overall style. Consider the text arrangement, line spacing and letter spacing carefully, together with methods of emphasis and hierarchy.
• Title 22ptBold, Blue**
• Heading 1 18pt Regular, Blue**
• Heading 2 14pt Bold, Yellow or Blue**
• Heading 3 14pt SemiBold, Blue**
• Body Style 11pt Regular, Black
• Quote 11pt Italic
• Footnote 9pt, Regular, Black*
• Figurex-title Figure number 8pt Cond -Bold Figure Title 8pt Cond -Regular
• Note and source text- 8 pt Reg u I a r
• Graph value Axis and legend 8pt Condensed Regular
• Footnote should always be -2pts than body text.
• Black for administrative documents.
• When a variety of type sizes and weights are used, the differences between them must be clearly recognisable. The contrast creates clear, strong and consistent designs.
• Text typography is always aligned left. This provides the eye with a consistent starting point for each line, making text easier to read. Also, use sentence case and never set sentences solely in capitals.
• Justified alignment should be used for governance documents.
• Line spacing has a major effect on legibility and influences the look of the final piece. lt should be carefully considered and well executed to achieve a clean result.
• Line spacing (also called leading) refers to the spaces between lines of type. lt is set in points and sometimes half points.
• Recommended leading in lndesign: rT :: 11 pt …..,,, זז T T A //, vןו ‘A +- ……,, …..,,, Metrics A A 1:A ……,, 15 pt …..,,, זT גT =F A ……,, +–+ Q …..,,,
• Keep the spaces after and before each line at O and press tab, leaving one line free between paragraphs.
• Some flexibility is allowed when designing tables, but the colours, typography and general rules of the visual identity must be respected.
• Make sure that the typography, alignment and other parameters are also in line with the guidelines.
• Text should be aligned left, including in tables.

Logo Usage

• Use is obligatory in all official materials, documents or visibility items. All documents considered as official communication of the agency must therefore use the logo and adhere to the guidelines in this document.
• The logotype is composed of: - The acronym “EUAA” - The complete name “European Union Agency for Asylum” - The designed symbol
• The Blue and Yellow colour components represent the colours of the European Union.
• Minimum Size: 25 mm of length
• To protect the clarity and visual integrity of the logo, it has an exclusion zone. No items should appear in this zone. It must always appear legibly on a clear background.
• Special case exceptions can be considered by contacting: grophic.design@euoo.europoo.eu
• The logo has a version for dark backgrounds, to be used when the background on which it is placed makes the legibility worse due to the lack of contrast.
• Modifying the logo in any way is absolutely prohibited. There should be no reason to do so under any circumstance. Only use the official logo, or official versions and formats, found in these guidelines.
• Do not distort the logo in any way!
• Do not outline!
• Do not modify the proportions!
• Do not change the colour of the logo!
• Do not change the font!
• Do not shade!
• Do not reassemble!
• Do not change the opacity!
• For best legibility make sure the logo has sufficient contrast when overlayed on a background.
• Make sure all logos have equal and balanced visual weight and are aligned with each other horizontally. Separate them with a 2x distance.
• Special case exceptions can be considered by contacting: grophic.design@euoo.europo.eu
• The primary logo should be positioned in a corner, dependent on the chosen application and content used, the bottom right position being preferable.
• The size of the logo should be appropriate to the application and sit within a design grid, observing the minimum font size (p.5)

Visual Style

• Use is obligatory in all official materials, documents or visibility items. All documents considered as official communication of the agency must therefore use the logo and adhere to the guidelines in this document.
• The logotype is composed of: - The acronym “EUAA” - The complete name “European Union Agency for Asylum” - The designed symbol
• The Blue and Yellow colour components represent the colours of the European Union.
• Minimum Size: 25 mm of length
• To protect the clarity and visual integrity of the logo, it has an exclusion zone. No items should appear in this zone. It must always appear legibly on a clear background.
• The logo has a version for dark backgrounds, to be used when the background on which it is placed makes the legibility worse due to the lack of contrast.
• Modifying the logo in any way is absolutely prohibited. There should be no reason to do so under any circumstance. Only use the official logo, or official versions and formats, found in these guidelines.
• Do not distort the logo in any way!
• Do not outline!
• Do not modify the proportions!
• Do not change the colour of the logo!
• Do not shade!
• Do not reassemble!
• Do not change the opacity!
• For best legibility make sure the logo has sufficient contrast when overlayed on a background.
• Make sure all logos have equal and balanced visual weight and are aligned with each other horizontally. Separate them with a 2x distance.
• The official EUAA colours are Blue ( R:36 G:35 B:76) and Yellow (R:252 G:196 B:2). These colours should be used for all publications and external communications. For office printing and digital displays, these colours have to be converted to Blue: CMYK (99/94/36/38) or HEX (#24234C) and Yellow: CMYK (1/25/94/0) or HEX (#FCC402).
• EUAA secondary colours should be used only in association with the primary EUAA blue and yellow. A secondary colour should cover less surface than the blue and yellow. For example, when using these colours in graphics, blue and yellow should be the most dominant.
• Some flexibility is allowed when designing tables, but the colours, typography and general rules of the visual identity must be respected.
• Text should be aligned left, including in tables.
• The first row(s) in a table that include(s) column headers should be repeated at the top of each page whenever a long table extends across multiple pages.
• It is recommended that simple black or blue bullet points are used. Bullet points should be indented by 0.63cm from the body text/paragraph (this is generally standard on MS applications) and text should always be aligned with where it starts on the first line.
• The main graphic elements of the visual identity are those that make up the symbol of the logo (1=arrow and 2=square). These two elements are one of the main axes of the visual identity and are used in different ways, whether together or separately.
• Although these elements offer some flexibility for different graphic uses, the uses are set out in the various templates designed by CPRU and any new applications must be designed and approved by the graphic designers.
• The layout of the two graphic elements can be arranged on the cover pages in different configurations as predetermined below. The layout will be decided according to the background image so as not to interfere with the main elements of the photo, such as faces or others.
• The logo shapes can also vary according to the image and different configurations can be used, always using the blue, yellow and white set.
• Colours: R252 G196 B2 C1 M25 Y94 KO
• Type 1: Icons with a solid background, within a circle and always respecting the colour palette.
• Type 2: Linear and simple icons always respecting the colour palette.
• The primary logo should be positioned in a corner, dependent on the chosen application and content used, the bottom right position being preferable.
• The size of the logo should be appropriate to the application and sit within a design grid, observing the minimum font size (p.5)

Iconography

• Type 1: Icons with a solid background, within a circle and always respecting the colour palette.
• To use icons in other applications (not ppt) just select and copy-paste the icon or select and save it as an image.
• Type 2: Linear and simple icons always respecting the colour palette.
• Colour pallete.

Layout And Composition

• To protect the clarity and visual integrity of the logo, it has an exclusion zone. No items should appear in this zone. It must always appear legibly on a clear background.
• Make sure all logos have equal and balanced visual weight and are aligned with each other horizontally. Separate them with a 2x distance.
• Text typography is always aligned left. This provides the eye with a consistent starting point for each line, making text easier to read. Also, use sentence case and never set sentences solely in capitals.
• Justified alignment should be used for governance documents.
• Line spacing has a major effect on legibility and influences the look of the final piece. lt should be carefully considered and well executed to achieve a clean result.
• Line spacing (also called leading) refers to the spaces between lines of type. lt is set in points and sometimes half points.
• Recommended leading in lndesign: 11 pt, 15 pt.
• Keep the spaces after and before each line at O and press tab, leaving one line free between paragraphs.
• Some flexibility is allowed when designing tables, but the colours, typography and general rules of the visual identity must be respected.
• Text should be aligned left, including in tables.
• The first row(s) in a table that include(s) column headers should be repeated at the top of each page whenever a long table extends across multiple pages.
• It is recommended that simple black or blue bullet points are used.
• Bullet points should be indented by 0.63cm from the body text/paragraph (this is generally standard on MS applications) and text should always be aligned with where it starts on the first line.
• The layout of the two graphic elements can be arranged on the cover pages in different configurations as predetermined below.
• The layout will be decided according to the background image so as not to interfere with the main elements of the photo, such as faces or others.
• The logo shapes can also vary according to the image and different configurations can be used, always using the blue, yellow and white set.
• All EUAA covers must be designed and approved by the graphic designers of CPRU or by the Publication Office.
• The EUAA logo must always be in the same position in the lower-right corner.
• The primary logo should be positioned in a corner, dependent on the chosen application and content used, the bottom right position being preferable.
• The size of the logo should be appropriate to the application and sit within a design grid, observing the minimum font size (p.5)

Co Branding

• Make sure all logos have equal and balanced visual weight and are aligned with each other horizontally. Separate them with a 2x distance.
• The EUAA logo must always be in the same position in the lower-right corner.

Social Media Guidelines

• The primary logo should be positioned in a corner, dependent on the chosen application and content used, the bottom right position being preferable.
• The size of the logo should be appropriate to the application and sit within a design grid, observing the minimum font size (p.5)
• Instagram grid: 1080 x 1080 px
• Facebook grid: 1200 x 630 px
• Linkdin grid: 1200 x 627 px
• Twitter grid: 1024 x 512 px

Digital Guidelines

• Open Sans should be used for web and digital applications.
• For office printing and digital displays, these colours have to be converted to Blue: CMYK (99/94/36/38) or HEX (#24234C) and Yellow: CMYK (1/25/94/0) or HEX (#FCC402).
• The primary logo should be positioned in a corner, dependent on the chosen application and content used, the bottom right position being preferable.
• The size of the logo should be appropriate to the application and sit within a design grid, observing the minimum font size (p.5)
• Instagram grid: 1080 x 1080 px
• Facebook grid: 1200 x 630 px
• Linkdin grid: 1200 x 627 px
• Twitter grid: 1024 x 512 px

Print Guidelines

• Use is obligatory in all official materials, documents or visibility items. All documents considered as official communication of the agency must therefore use the logo and adhere to the guidelines in this document.
• The Blue and Yellow colour components represent the colours of the European Union.
• Find the logo for digital or print use here.
• For office printing and digital displays, these colours have to be converted to Blue: CMYK (99/94/36/38) or HEX (#24234C) and Yellow: CMYK (1/25/94/0) or HEX (#FCC402).

Accessibility Guidelines

• As a general recommendation, body text and logotypes should be aligned left (not justified), in order to enhance the accessibility of EUAA materials.
• Check that headings: are in minimal lowercase apart from the first letter and the first letter of proper nouns, paragraphs; use minimal punctuation; do not contain a hi log - including numbering, e.g. 11. Li7; use minimal a5tbizsns; are aligned left.
• Font should be Proxima Nova, line spacing should be 1.15, 11 point.
• Footnote references should be size 10 pt.
• Line spacing should be 1 point.
• Headings must be formatted according to their function: Heading 1, Heading 2 and Heading 3, etc. Headings formatted according to this function will automatically appear in the table of contents created by the able at Content.
• Open the heading option and format heads as follows: Heading 1: Proxima Nova Bold, 22 pt, blue, spacing before: 12 pt, spacing after: 0 pt; Heading 2: Proxima Nova Bold, 8 pt, yellow, spacing before: 12 pt, spacing after: 0 pt; Heading 3: Proxima Nova SemiBold, 4 pt, blue, spacing before: 12 pt, spacing after: 0 pt; Heading 4: Proxima Nova SemiBold, 1 pt, numbering optional, black font, spacing before: 12 pt, spacing after: 0 pt.
• Beyond four degrees of separation from the main heading, the colours of headings should follow the template names of each product.
• Text typography is always aligned left. This provides the eye with a consistent starting point for each line, making text easier to read. Also, use sentence case and never set sentences solely in capitals.
• Justified alignment should be used for governance documents.
• Line spacing has a major effect on legibility and influences the look of the final piece. It should be carefully considered and well executed to achieve a clean result.
• Line spacing (also called leading) refers to the spaces between lines of type. It is set in points and sometimes half points.
• Recommended leading in Indesign: 11 pt, 15 pt.
• Recommended leading in MS Word: Keep the spaces after and before each line at 0 and press tab, leaving one line free between paragraphs.

Email Signature Guidelines

• To ensure consistency and adherence to the brand guidelines, all email signatures should follow this template format.
• The email signature template should not be altered in any way whatsoever. Do not chage the font, sizes or spacing of any element.
• Simply copy-paste the template from the link below onto MS Outlook and replace your professional details.
• Calibri
• Julia Smith_ Bold, 11pt, Blue
• Spokesperson
• Communications & Public Relations Unit _ Regular, 11pt, Blue
• Logo .jpg: 362mm X 180mm _———————————— AGENCY FOR ASYLUM
• European Union Agency for Asylum_ ——————————-­Winemakers Wharf, Grand Harbour Valletta, MRS 1917, Malta Tel: +356 4550 8653 ; Mobile : +356 5437 8563 _ ————————-­Email: julia.smith@euaa.europa.eu / press@euaa.europa.eu
• Calibri Bold, 11pt, Blue Calibri Regular, 11pt, Blue
• Website: http://euaa.europa.eu

Branded Products

• The EUAA visibility logo is designed to be well-suited for branded material.
• The images portray options as to how the logo can be placed on various branded products.

Additional Properties

Employees History