Euractiv

Official Websites

• https://www.euractiv.com
• https://www.euractiv.com/logos
• https://assets.euractiv.com
• http://euractiv.com
• https://www.euractiv.de
• https://www.euractiv.fr
• https://euroefe.euractiv.es
• https://euractiv.it
• https://www.euractiv.pl
• https://euractiv.bg
• https://euractiv.cz
• https://www.euractiv.gr
• https://euractiv.hr
• https://www.euractiv.ro
• https://www.euractiv.rs
• http://www.euractiv.sk
• https://euractiv.fr
• https://euractiv.de
• https://euractiv.pl
• https://euractiv.gr
• https://euractiv.mondo.rs
• https://euractiv.sk
• https://euractiv.es

Brand Guidelines

2017

Brand Summary

Mission

• EURACTIV is an independent pan-European media network specialised in EU policies. It sparks and nourishes policy debates among stakeholders, including governments, businesses, and civil society, covering policy processes upstream of decisions and summarising issues without taking sides [^1].

Core Values

• independence
• pan-European perspective
• policy debate
• neutrality
• accessibility

Target Audience

• Stakeholders in EU policy, including governments, businesses, civil society, and users across Europe and beyond [^2].

Personality Traits

• professional
• neutral
• accessible
• collaborative

Visual Identity Overview

• EURACTIV’s visual identity is defined by a dominant yellow color, supported by white, black, navy blue, blue, and grey. The logo features fixed proportions and a star bubble element derived from the EU flag and a speech bubble. The brand uses modern, sans-serif fonts and maintains clear space around the logo. Visual style emphasizes clarity, minimalism, and strong color contrast [^3].

Categories

Color Palette

• RGB 255, 198, 18 Yellow CMJN 0, 22, 100, 0 HEX #FFC709 PANTONE PMS123 RGB 255, 255, 255 White CMJN 0, 0, 0, 0 HEX #FFFFFF RGB 0, 0, O Black CMJN 0, 0, 0, 100 HEX #000000 RGB 0, 43, 65 Navy Blue CMJN 95, 0, 0, 90 Main HEX #002B41 RGB 0, 106, 145 Blue CMJN 95, 0, 0.5, HEX #006A91 Secondary RGB 128, 130, 133 Grey CMJN 0, 0, 0, 0.20, HEX #808285, styled as a trapezoid. To the right of the Grey swatch, two horizontal labels, ‘Main’ and ‘Secondary,’ indicate the importance levels of Blue and Grey respectively.
• These are the six colours in EURACTIV’s visual identity. Yellow is the dominant colour and white is the main supporting colour. Yellow and white can be inverted only in those cases where working on a yellow background is not optimal. For textual elements, black dominates. Navy blue should complement the black in more complex designs. In comparison to the use of yellow and white, black and navy blue should be used in relatively small amounts.
• The last two colours blue and grey are to be used only when the 4 main colours are not sufficient.
• DO use the right colours. These are the six colours in EURACTIV’s visual identity. MAIN COLOURS
• Yellow RGB 255, 198, 18 CMJN 0, 22, 100, 0 HEX #FFC709 PANTONE PMS123; White RGB 255, 255, 255 CMJN 0, 0, 0, 0 HEX #FFFFFF; Black RGB 0, 0, 0 CMJN 0, 0, 0, 100 HEX #000000; Navy Blue RGB 0, 43, 65 CMJN 95, 0, 0, 90 HEX #002B41
• SECONDARY COLOURS Blue RGB 0, 106, 145 CMJN 95, 0, 0, 50 HEX #006A91; Grey RGB 128, 130, 133 CMJN 0, 0, 0, 60 HEX #808285
• DO use the right colour proportions.
• Yellow is the dominant colour and white is the main supporting colour. Yellow and white can be inverted only in those cases where working on a yellow background is not optimal. For textual elements, black dominates. Navy blue should complement the black in more complex designs. In comparison to the use of yellow and white, black and navy blue should be used in relatively small amounts.

Typography

• KOROLEV (BOLD) Titles abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMN0PQRSTUVWXYZ 1234567890 &!? “”"@$€*#%/U0
• KOROLEV (LIGHT) Subtitles abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMN0PQRSTUVWXYZ 1234567890 81? “@S€*#%/00
• OPEN SANS (REGULAR) Body abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &!? “””@$€*#%/(){}
• For documents requiring external collaboration, users must apply the Verdana font for titles, and the Arial Black font for the body of the text.
• FJALLA ONE (REGULAR) Titles abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMN0PQRSTUVWXYZ 1234567890 &!? “”"@$€*#%/(00
• GOTHAM OTF (BLACK ITALIC) Logotype abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &!? “«”@$€*#%/O{}
• GOTHAM OTF (LIGHT) Logotype baseline abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &1? “”"@$€*#%/O(}
• KOROLEV (BOLD) Titles abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &!? “”"@$€*#%/(00
• KOROLEV (LIGHT) Titles abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMN0PQRSTUVWXYZ 1234567890 81? “@S€*#%/00
• KOROLEV (MEDIUM) Body abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 8!? “"@SC*#%/00
• TISA SANS PRO (REGULAR) Body abcdefghijklmnopqrstuvwxyz ABCDEFGH IJ KLM NOPQRSTUVWXYZ 1234567890 &!? “””@$€*#%/(){}
• TISA PRO (REGULAR) Body abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &!?”""@Se*#%/(){}

Logo Usage

• The white on yellow background logo is the default EURACTIV logo. Its proportions are fixed and must not be changed.
• Third party users must always use this version for materials that are co-branded with EURACTIV.
• This logo can be downloaded from www.euractiv.com/logos
• Never redraw or alter the logo, including the placement and size relationship of its letters or star bubble. Doing so weakens our identity.
• Other versions can only be used to work around technical restrictions:
• Yellow on white background: only when yellow background is not possible
• Black on white background: only for ink constraints
• Inverted: only for ink constraints
• For very small spaces:
• For logos on a white background, do not forget to ALWAYS KEEPTHEZONESURROUNDINGTHE LETTERS EMPTY
• DON’T redraw or retype the logo. It will be difficult to match the official specifications.
• DO keep the minimum clear space empty.
• For logos on a white background, always keep the zone surrounding the letters empty.
• DON’T place text or shapes within the clear space boundary.
• DO keep the right proportions.
• DON’T warp or stretch the logo.
• DON’T change the logo’s orientation.
• DO keep the yellow background logo when used on photographs or patterns.
• DON’T use the logo without the yellow background on photographs or patterns.
• DO use the right colours. These are the six colours in EURACTIV’s visual identity. MAIN COLOURS
• DO use the right colour proportions.
• Yellow is the dominant colour and white is the main supporting colour. Yellow and white can be inverted only in those cases where working on a yellow background is not optimal. For textual elements, black dominates. Navy blue should complement the black in more complex designs. In comparison to the use of yellow and white, black and navy blue should be used in relatively small amounts.
• The last two colours blue and grey are to be used only when the 4 main colours are not sufficient.

Tone And Messaging

• EURACTIV is an independent pan-European media network specialised in EU policies.
• We spark and nourish policy debates among stakeholders, including governments, businesses and civil society. We cover policy processes upstream of decisions, summarising the issues without taking sides.
• The EURACTIV Network provides free localised EU policy news and services in 12 languages. Together with our media partners, we reach 1.7 million users across Europe and beyond, every month.

Brand Values

• EURACTIV is an independent pan-European media network specialised in EU policies.
• We spark and nourish policy debates among stakeholders, including governments, businesses and civil society. We cover policy processes upstream of decisions, summarising the issues without taking sides.
• The EURACTIV Network provides free localised EU policy news and services in 12 languages. Together with our media partners, we reach 1.7 million users across Europe and beyond, every month.

Visual Style

• These are the six colours in EURACTIV’s visual identity. Yellow is the dominant colour and white is the main supporting colour. Yellow and white can be inverted only in those cases where working on a yellow background is not optimal. For textual elements, black dominates. Navy blue should complement the black in more complex designs. In comparison to the use of yellow and white, black and navy blue should be used in relatively small amounts.
• The last two colours blue and grey are to be used only when the 4 main colours are not sufficient.
• The white on yellow background logo is the default EURACTIV logo. Its proportions are fixed and must not be changed.
• Third party users must always use this version for materials that are co-branded with EURACTIV.
• Never redraw or alter the logo, including the placement and size relationship of its letters or star bubble. Doing so weakens our identity.
• Yellow on white background: Inverted: only when yellow background is not possible
• Black on white background: only for ink constraints
• For logos on a white background, do not forget to ALWAYS KEEPTHEZONESURROUNDINGTHE LETTERS EMPTY
• EURACTIV’s star bubble is a combination of a star from the European flag and a speech bubble. Its main design element is the 72° line.
• DO use the original electronic files.
• DON’T redraw or retype the logo. It will be difficult to match the official specifications.
• Never red raw or alter the logo, including the placement and size relationship of its letters or star bubble. Doing so weakens our identity.
• DO keep the minimum clear space empty.
• For logos on a white background, always keep the zone surrounding the letters empty.
• DON’T place text or shapes within the clear space boundary.
• DO keep the right proportions.
• DON’T warp or stretch the logo.
• DON’T change the logo’s orientation.
• DO keep the yellow background logo when used on photographs or patterns.
• DON’T use the logo without the yellow background on photographs or patterns.
• DO use the right colours. These are the six colours in EURACTIV’s visual identity. MAIN COLOURS
• DO use the right colour proportions.
• Yellow is the dominant colour and white is the main supporting colour. Yellow and white can be inverted only in those cases where working on a yellow background is not optimal. For textual elements, black dominates. Navy blue should complement the black in more complex designs. In comparison to the use of yellow and white, black and navy blue should be used in relatively small amounts.

Iconography

• EURACTIV’s star bubble is a combination of a star from the European flag and a speech bubble. Its main design element is the 72° line.
• Use of the star bubble as a stand-alone element.
• Variation of the star bubble, best used for quotes, speeches, etc.
• “Slim” version of the star bubble, Simple 72° line. Series of simple 72° lines. best used as separation element. Structural graphical element Structural graphical element

Layout And Composition

• For logos on a white background, do not forget to ALWAYS KEEPTHEZONESURROUNDINGTHE LETTERS EMPTY
• DO keep the minimum clear space empty.
• For logos on a white background, always keep the zone surrounding the letters empty.
• DON’T place text or shapes within the clear space boundary.
• DO keep the right proportions.
• DON’T warp or stretch the logo.
• DON’T change the logo’s orientation.

Additional Properties