Eurosport

Official Websites

• https://www.eurosport.com
• https://www.eurosport.fr

Brand Guidelines

2015

Brand Summary

Mission

• Eurosport aims to connect fans around great sports moments, providing the greatest selection of live moments shared across multiple platforms through premium live event coverage, magazine shows, and news [^1].

Core Values

• precision
• consistency
• engagement
• recognisability
• distinctiveness

Target Audience

• Sports fans and viewers seeking premium live event coverage, news, and magazine shows across broadcast and digital platforms [^2].

Personality Traits

• dynamic
• professional
• energetic
• modern

Visual Identity Overview

• The visual identity is built around a comprehensive design scheme with core elements such as the logotype, monogram, and a defined color palette. The brand uses bold typography, a distinctive star motif, and a palette of ESP Navy, ESP Red, and white, with secondary colors for flexibility. Logos are used with strict guidelines for size, exclusion zones, and color usage, ensuring clarity and legibility across all applications [^3].

Categories

Brand Architecture

• The Eurosport Logo suite consists of the primary and secondary corporate logos as well as logos for channels, B2B and digital products. Corporate TV (Off Air Applications) Digital (News / TVE / OTT) B2B Product B2B

Color Palette

• The primary Eurosport colours are ESP Navy, ESP Red and white. These are used for main all main brand/ corporate applications and products.
• ESP Navy PMS 2766 C: 100 M: 100 Y: 6 K: 60 R: 20 G: 27 B: 77 #141B4D
• ESP Red PMS 199 C: 0 M: 100 Y: 72 K: 0 R: 213 G: 0 B: 50 #D50032
• White #FFFFFF
• The secondary Eurosport palette consists of ESP Blue, ESP Yellow, ESP Green, ESP Grey, ESP Orange and ESP Teal.
• ESP Blue PMS 2925 C: 85 M: 21 Y: 0 K: 0 R: 0 G: 156 B: 222 #009CDE
• ESP Grey PMS Cool Grey 7 C:20 M: 14 Y: 12 K: 40 R: 151 G: 153 B: 155 #97999B
• ESP Yellow PMS 1235 C: 0 M: 28 Y: 100 K: 0 R: 255 G: 184 B: 28 #FFB81C
• ESP Orange PMS 165 C: 0 M: 70 Y: 100 K: 0 R: 255 G: 103 B: 31 #FF671F
• ESP Green PMS 368 C: 65 M: 0 Y: 100 K: 0 R: 120 G: 190 B: 32 #78BE20
• ESP Teal PMS 319 C: 59 M: 0 Y: 22 K: 0 R: 45 G: 204 B: 211 #2DCCD3
• ESP Navy is used wherever the brand is presented in a corporate or global sense and for primary (global) news-based communication. e.g. main brand headlines or app buttons & profile icons (social media).
• ESP Red becomes a primary accent colour for general product descriptors, e.g channel number (TV), Player (digital) or country specific brand account (social media).
• ESP Orange is used for Eurosport Events. ESP Blue is used for Eurosport Livescore.
• Special colour versions of the secondary palette may be used for marketing and merchandising purposes.
• ESP Yellow NEON SPECIAL PMS 810
• ESP Green NEON SPECIAL PMS 802
• ESP Orange NEON SPECIAL PMS 811
• ESP Teal NEON SPECIAL PMS 801
• ESP Grey METALIC SPECIAL PMS 877

Logo Usage

• The Eurosport Logotype is rendered in ESP Navy, reversed out of the primary brand colours ESP Navy and ESP Red, or used on top of photographic imagery in white.
• The Logotype may be reversed out of the secondary palette when used within the context of merchandising -please see ‘Applications’ section.
• A monochrome versions of the monogram is available for use if necessary.
• To maintain clarity and legibility, the Eurosport Logotype may not be displayed below the minimum size as outlined in the diagram below. 3mm
• The Eurosport Logotype must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
• The Exclusion Zone is defined by the width of the ‘T’ in the Logotype ( ).
• Please note: The Exclusion Zone is a minimum and should be increased wherever possible.
• ! For possible exceptions to this rule, e.g. On-site stadium signage, contact the central marketing department
• The Eurosport Monogram is rendered in ESP Navy, reversed out of the primary brand colours ESP Navy and ESP Red. or used on top of photographic imagery in white.
• The Monogram may be reversed out of the secondary palette when used within the context of merchandising -please see ‘Applications’ section.

Typography

• The Eurosport Brand Identity uses three typefaces; ‘Alpha Headline’, ‘Circular’ and ‘Lexia’ Alpha Headline Is used for display text only Circular may be used for both display and headline type, as well as pull quotes. Lexia is used for body copy. Alpha Headline (Bold) ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Alpha Headline (Bold Outline) Circular (Black) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Circular (Bold) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Circular (Book) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Lexia (Bold) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Lexia (Light) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Lexia (Light Italic) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial is used as an email safe alternative, and is not for use in any other scenario. Office Alternative: Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• 1. ALPHA HEADLINE (Bold) for display: Above 14pt only Caps only Tracking of-30 2. ALPHA HEADLINE (Bold, Outlined) for display: Above 36pt only Caps only Tracking of -30 3. ALPHA HEADLINE (Reg) for display: Above 14pt only Caps only Tracking of -50 NB: Care should be taken when kerning type for display to achieve the most pleasing result
• Keyline = 2pt at 100pt typesize (keyline should be scaled in proportion to type, but may not decrease below 0.75pt)
• 1. CIRCULAR (Black) for display: Title case or in caps 2. CIRCULAR (Bold) for display: Title case or in caps 3. CIRCULAR (Book) for display: Title case or in caps
• CIRCULAR (Black & Bold) 1. A-Headlines: in title case or in caps (if single line) 2. B-Headlines LEXIA (Light) 3. Body Copy Not for use above 14pt LEXIA (Bold) 4. Emphasis / highlight in body copy Not for use above 14pt CIRCULAR (Book) 5. Pull quotes 6. Captions
• Eurosport type is generally ranged left. When setting, please take the time to balance the ragged edge of the text as effectively as possible.
• leading = font size +2pt e.g. font size 8pt = leading 10pt
• When Logotupes are shown in a lock-up with text, it should be left-aligned to the left-hand edge of the ‘E’ outstokes in the Logotype

Visual Style

• The primary Eurosport colours are ESP Navy, ESP Red and white. These are used for main all main brand/ corporate applications and products.
• ESP Navy PMS 2766 C: 100 M: 100 Y: 6 K: 60 R: 20 G: 27 B: 77 #141B4D
• ESP Red PMS 199 C: 0 M: 100 Y: 72 K: 0 R: 213 G: 0 B: 50 #D50032
• White #FFFFFF
• The secondary Eurosport palette consists of ESP Blue, ESP Yellow, ESP Green, ESP Grey, ESP Orange and ESP Teal.
• ESP Blue PMS 2925 C: 85 M: 21 Y: 0 K: 0 R: 0 G: 156 B: 222 #009CDE
• ESP Grey PMS Cool Grey 7 C:20 M: 14 Y: 12 K: 40 R: 151 G: 153 B: 155 #97999B
• ESP Yellow PMS 1235 C: 0 M: 28 Y: 100 K: 0 R: 255 G: 184 B: 28 #FFB81C
• ESP Orange PMS 165 C: 0 M: 70 Y: 100 K: 0 R: 255 G: 103 B: 31 #FF671F
• ESP Green PMS 368 C: 65 M: 0 Y: 100 K: 0 R: 120 G: 190 B: 32 #78BE20
• ESP Teal PMS 319 C: 59 M: 0 Y: 22 K: 0 R: 45 G: 204 B: 211 #2DCCD3
• ESP Navy is used wherever the brand is presented in a corporate or global sense and for primary (global) news-based communication. e.g. main brand headlines or app buttons & profile icons (social media).
• ESP Red becomes a primary accent colour for general product descriptors, e.g channel number (TV), Player (digital) or country specific brand account (social media).
• ESP Orange is used for Eurosport Events. ESP Blue is used for Eurosport Livescore.
• Special colour versions of the secondary palette may be used for marketing and merchandising purposes.
• ESP Yellow NEON SPECIAL PMS 810
• ESP Green NEON SPECIAL PMS 802
• ESP Orange NEON SPECIAL PMS 811
• ESP Teal NEON SPECIAL PMS 801
• ESP Grey METALIC SPECIAL PMS 877
• The Eurosport Logotype is rendered in ESP Navy, reversed out of the primary brand colours ESP Navy and ESP Red, or used on top of photographic imagery in white.
• The Logotype may be reversed out of the secondary palette when used within the context of merchandising -please see ‘Applications’ section.
• A monochrome versions of the monogram is available for use if necessary.
• To maintain clarity and legibility, the Eurosport Logotype may not be displayed below the minimum size as outlined in the diagram below. 3mm
• The Eurosport Logotype must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
• The Exclusion Zone is defined by the width of the ‘T’ in the Logotype ( ).
• Please note: The Exclusion Zone is a minimum and should be increased wherever possible.
• For possible exceptions to this rule, e.g. On-site stadium signage, contact the central marketing department
• The Eurosport Monogram is rendered in ESP Navy, reversed out of the primary brand colours ESP Navy and ESP Red. or used on top of photographic imagery in white.
• The Monogram may be reversed out of the secondary palette when used within the context of merchandising -please see ‘Applications’ section.

Layout And Composition

• The Logotype and Monogram may be positioned centrally and otherwise, apart from the far left edge.
• Logotype is mathematically centered
• Monogram is visually centered (See pp.52)
• The Eurosport Monogram appears visually centered 1. Calculate the exclusion zone to the left and right of the Monogram using the method outlined on pp.9. 2. Center the Monogram (including the exclusion zone left and right} within the format. 3. Retaining the position of the exclusion zone; move the Monogram to the right so that the top right hand anchor point aligns with the left hand edge of the exclusion zone. NB: The exclusion zone to the left and right must be observed as a minimum.
• The following directions may be used as a general guide to scaling the Logotype within a layout. MARGIN: The margins are calculated to 5% (a twentieth) of the shortest side of the format. The size of the Logotype is determined by the size of the format. SCALE Larger logotype: The width of the Logotype is measured fom the left-hand edge of the ‘E’ out­strokes, to the right-hand edge of the ‘T’, The scale is calculated to 33.33% (a third) of the width, within the margin. Smaller logotype: The width of the Logotype is measured fom the left-hand edge of the ‘E’ outstrokes, to the right-hand edge of the ‘T’. The scale is calculated to 16.66% (a sixth) of the width, within the margin.
• The following directions may be used as a general guide to scaling the Channel and Product Logotypes within a layout. MARGIN: The margins are calculated to 5% (a twentieth) of the shortest side of the format. The scale is determined by the size of the format and is calculated to the ‘Eurosport’ element of the Logotype. SCALE Large: The width of the Logotype is meas­ured fom the left-hand edge of the ‘E’ outstrokes, to the right-hand edge of the ‘T’. The scale is calculated to 33.33% (a third) of the width, within the margin. Small: The width of the Logotype is measured fom the left-hand edge of the ‘E’ outstrokes, to the right­hand edge of the ‘T’, The scale is calculated to 16.66% (a sixth) of the width, within the margin.
• If using a Logotype to brand subsequent pages of a presentation, document or other literature, the it should be positioned in either the top right­hand or bottom left hand corner of the page. POSITION: The Logotype should be placed along the top margin and exend to the middle of the right­hand margin. (The margins are calculated to 5% (a twentieth) of the shortest side of the format. SCALE: The Logotype should be presented at the minimum size (3mm in height). FOLIOS: Numbers should be placed centrally in the bottom right hand corner.
• If using the Monogram to brand subsequent pages of a presentation, document or other literature, the it should be positioned in either the top right­hand or bottom left hand corner of the page. POSITION: The Monogram should be placed along the top margin and exend to the middle of the right­hand margin. (The margins are calculated to 5% (a twentieth) of the shortest side of the format. SCALE: The Monogram should be presented at the minimum size (6mm in height). FOLIOS: Numbers should be placed centrally in the bottom right-hand corner.
• MARGINS: The margins are calculated to 5% (a twentieth} of the shortest side of the format. GRID: A twelve column grid allows for a high degree of flexibility within layouts. NB: The Eurosport Logotype may be positioned anywhere but flush against the far left margin.
• Portrait 12 column grid
• Landscape 12 column grid

Co Branding

• When the Eurosport Brand is presented alongside those of our partners, choice of logo,scale and positioning must all be considered. If a partner does not provide guidelines, the following points should be observed.
• In order to comfortably balance our brand alongside our Partners, and to maximise the presence of the Eurosport Brand in within any given space, there are rules that denote which logo is most appropriate.
• It is always preferable to use the Eurosport Logotype, however, the aspect of the supplied partner logo should be considered as shown below.
• Always select the The Eurosport Logo which will provide the best visual balance.
• LOGOTYPE: Should be used in conjuction with other logotypes and logos that are predomintantly horizontal in aspect.
• MONOGRAM with DESPCRIPTOR: Should be used in conjuction logos that are predominantly square or vertical in aspect.
• When applied in a vertical lock-up, the scale of the partner logo must correspond to the horizontal width of the Eurosport Logo (a)
• When applied in a horizontal lock-up, the scale of the partner logo must correspond to the vertical height of the Eurosport Logo (b)
• SPACING: Partner logos should be separtated by twice the distance of the exclusion zone (). To calculate exclusion zone please refer to pp.7. THIN RULE: The two logos should then be separated by a thin black rule (0.5mm stroke in black).
• The rule should match the width of the Logotype or the height of the Monogram with Descriptor and is positioned centally between the two

Social Media Guidelines

• The suite of Eurosport Twitter accounts is split into three distinct areas. Brand (Global), Brand (Local to country) and News (Local to country). Each account is represented by the Eursosport Monogram which presented is the following ways.
• Cover or background images may differ from country to country and vary in terms of imagery or message.
• ‘UK’ has been used as an example of Local accounts
• Global Brand/ Corporate Account
• Local Brand Accounts*
• Background: ESP Navy —–
• Monogram in white Account Name format, with relative Eurosport UK country abbreviation
• The Eurosport Facebook account is primarily a news-based feed and is localised to the viewer. It is therefore represented by the Eursosport Monogram in white on an ESP Navy Background.
• ‘UK’ has been used as an example of a localised account
• Brand Account (localised to viewer)*
• Background: ESP Navy
• Monogram in white Account Name format Eurosport

Packaging Design

• Special colour versions of the secondary palette may be used for marketing and merchandising purposes.
• The Logotype may be reversed out of the secondary palette when used within the context of merchandising - please see ‘Applications’ section.
• The Monogram may be reversed out of the secondary palette when used within the context of merchandising - please see ‘Applications’ section.

Digital Guidelines

• Eurosport digital products cover the website, on demand services and apps.
• The Eurosport Logotype is used as the online masthead. When presented on a white background it should be rendered in ESP Navy.
• In addition, the Logotype may also be shown in white on top of photographic imagery, reversed out of the primary palette or reversed out of the secondary palette when needed, i.e. for campaigns, in sport/ or event specific instances, or throughout advertising. Monochrome versions are available for use if necessary.
• The Eurosport Player Logotype is rendered in ESP Navy and ESP Red when used on a white background, or rendered in white and ESP Red when used on top of imagery.
• In addition, it may also be reversed out of the two primary corporate colours ESP Navy and ESP Red. Monochrome versions are available for use if necessary.
• The Eurosport Player Monogram is rendered in ESP Navy and ESP Red when used on a white background, or rendered in white and ESP Red when used on top of imagery.
• The Eurosport Livescore Logotype is rendered in ESP Navy, and ESP Blue. This version should be used on white backgrounds.
• The Logotype may be placed on top of imagery. When used on top of images, the fully white or white with ESP Blue descriptor versions should be used.
• The Eurosport Livescore Logotype may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary.
• The Eurosport Livescore Monogram is rendered in ESP Navy and ESP Blue when used on a white back­ground, or rendered in white and ESP Blue when used on top of imagery.
• In addition, it may also be reversed out of the two primary corporate colours ESP Navy and ESP Blue. Monochrome versions are available for use if necessary.
• To maintain clarity and legibility, the Digital Logos may not be displayed below the minimum size as outlined in the diagram below.
• €UROSPORT 3mm / 9px
• CUROSPORT IHI J 3mm / 9px
• €UROSPORT III©IM3 J3mm/9px
• 9mm / 52.9px
• Each Digital Logo must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
• The Exclusion Zone is defined by width of the ‘T’ in the Logotype ().
• Please note: The Exclusion Zone is a minimum and should be increased wherever possible.
• The suite of Eurosport Apps are represented by the Monogram. They follow the colour allocation as described on pp.3.
• The Eurosport Monogram appears visually centered by using the following steps: 1. Calculate the exclusion zone to the left and right of the Monogram using the method outlined on pp.9. 2. Center the Monogram (including the exclusion zone left and right} within the square. 3. Retaining the position of the exclusion zone; move the Monogram to the right so that the top right hand anchor point aligns with the left hand edge of the exclusion zone. NB: The exclusion zone to the left and right must be observed as a minimum.

Print Guidelines

• It is recommend that the letterhead and compliment slip are printed on good quality paper.
• SUGGESTED: Conqueror Wove Brilliant White 120gsm Unwatermarked
• It is recommend that business cards are printed on good quality paper.
• SUGGESTED: Conqueror Wove Brilliant White 350gsm (Minimum) Unwatermarked

Naming Conventions

• Account Name format, with relative country abbreviation
• Account Name format, with relative Eurosport UK TV country abbreviation
• Account Name format, with relative Eurosport UK country abbreviation
• Account Name format

Brand Partnerships

• When the Eurosport Brand is presented alongside those of our partners, choice of logo,scale and positioning must all be considered. If a partner does not provide guidelines, the following points should be observed.
• In order to comfortably balance our brand alongside our Partners, and to maximise the presence of the Eurosport Brand in within any given space, there are rules that denote which logo is most appropriate.
• It is always preferable to use the Eurosport Logotype, however, the aspect of the supplied partner logo should be considered as shown below.
• Always select the The Eurosport Logo which will provide the best visual balance.
• LOGOTYPE Should be used in conjuction with other logotypes and logos that are predomintantly horizontal in aspect.
• MONOGRAM with DESPCRIPTOR Should be used in conjuction logos that are predominantly square or vertical in aspect.
• When applied in a vertical lock-up, the scale of the partner logo must correspond to the horizontal width of the Eurosport Logo (a)
• When applied in a horizontal lock-up, the scale of the partner logo must correspond to the vertical height of the Eurosport Logo (b)
• SPACING: Partner logos should be separtated by twice the distance of the exclusion zone (). To calculate exclusion zone please refer to pp.7. THIN RULE: The two logos should then be separated by a thin black rule (0.5mm stroke in black).
• The rule should match the width of the Logotype or the height of the Monogram with Descriptor and is positioned centally between the two

Additional Properties