Every Matrix

📋 1 Guidelines

🔗 Connections

Sector

Entertainment Software

Region

Malta

Guideline Year

2024

Language

English

Tags

Entertainment

Official Websites

Brand Guidelines

2024

Brand Summary

Mission
  • We deliver the best iGaming software, solutions, content and services in casino, sports betting, payments, and affiliate management, to Tier-1 operators and challenger brands [^1].
Core Values
  • Ambitious
  • Motivated
  • Competent
  • Confident
  • Determined [^2]
Target Audience
  • Global Tier 1 operators and newer brands in regulated markets, including the regulated U.S. market [^3].
Personality Traits
  • Informational
  • Assertive
  • Ready to help
  • Clear
  • Relaxed [^4]
Visual Identity Overview
  • The visual identity is contemporary, dynamic, and tech-oriented, with a focus on modularity and clarity. It features a modern geometric logo, a vibrant color palette, engineered typography, and consistent use of visual elements across products and communications [^5].

Categories

Brand Voice
  • Tone of voice: Informational, assertive, ready to help, clear and relaxed.
Brand Imagery
  • The EveryMatrix logo is comprised of a representative symbol and the company’s name, which should always be written in a single word, capitalizing the letters E and M. The Symbol – The symbol of the logo is a dice with empty faces, an antithesis with the randomness of the traditional cubic 6 faced dice. The letter – M was chosen for the upper surface to symbolize the matrix mathematical element and as a reference to the modularity of our platform. Just like a matrix, our service consists of multiple standalone products that work together or individually. The Text – A modern geometric typeface – Metric, was chosen for the EveryMatrix text. The logo text is characterized by an engineered geometry – letters constructed from simple geometric shapes, circles and/or rectangles – showing that nothing about this product was left to chance. The color – The EveryMatrix logo green color – PMS 7739 C, was designed to pull together all the elements into one coherent representation. It is a dominant color in nature, inspiring growth. EveryMatrix HEX #23b04e RGB 35, 176, 78 CMYK 75, 0, 87, 0 Pantone 2270 C
Color Palette
  • The color - The EveryMatrix logo green color - PMS 7739 C, was designed to pull together all the elements into one coherent representation. It is a dominant color in nature, inspiring growth. EveryMatrix HEX #23b04e RGB 35, 176, 78 CMYK 75, 0, 87, 0 Pantone 2270 C
  • The color - The CasinoEngine logo turquoise color - PMS 319 C, was designed to pull together all the elements into one coherent representation, and inspire clarity, balance, harmony and universality, a bridge between the classical casino and the digital era. CasinoEngine HEX #2dccd2 RGB 45, 204, 210 CMYK 65, 0, 24, 0 Pantone 319 C
  • The color - The PartnerMatrix logo orange color - PMS 137 C, was designed to pull together all the elements into one coherent representation, inspiring change and determination, the key elements of a succesfull B2B collaboration. PartnerMatrix HEX #faa200 RGB 250, 162, 0 CMYK 0, 43, 94, 0 Pantone 137 C
  • The color - The SlotMatrix logo purple color - PMS 7662 C, was designed to pull together all the elements into one coherent representation, and inspire fun and creativity, a bridge between the classical slots and the digital era. Slot Matrix HEX #7b3a8e RGB 123, 58, 142 CMYK 63, 87, 0, 0 Pantone 7662 C
  • The Color - The PlayMatrix logo pink color - PMS P 80-8 C, was designed to pull together all the elements into one coherent representation and inspire the excite­ment, sophistication, and immersion that are synony­mous with the live casino gaming experience. PlayMatrix HEX #E82375 RGB 232,35,117 CMYK 2,97,25,0 Pantone P80-8C
  • The color - The OddsMatrix logo red color - PMS 185 C, was designed to pull together all the elements into one coherent representation, and inspire action, energy, passion, a bridge between the sports betting and the digital era. Odds Matrix HEX #e4002 RGB 228, 0, 40 CMYK 0, 100, 81, 0 Pantone 185 C
  • The color - The BonusEngine logo color is a medium dark shade of magenta - PMS 215 C; which was designed to pull together all the elements into one coherent representation, and inspire creativity, youth, fun and excitement. BonusEngine HEX #ad1457 RGB 173, 20, 87 CMYK 23, 99, 35, 15 Pantone 215 C
  • The color - The MoneyMatrix logo blue color - PMS Dark Blue C, was designed to pull together all the elements into one coherent representation, and inspire wealth, expertise, and stability, a bridge between the payment methods and the digital era. MoneyMatrix HEX #00239c RGB 0, 35, 156 CMYK 100, 87, 11, 1 Pantone 137 C
  • The color - The GamMatrix logo blue color - PMS 2727 C, was designed to pull together all the elements into one coherent representation, and inspire versatility and authority, a bridge between player management and the digital era. GamMatrix HEX #307fe2 RGB 48, 127, 226 CMYK 77, 48, 0, 0 Pantone 2727 C
  • The color - The JackpotEngine logo color is a medium dark shade of cyan - PMS 7718 C, was designed to pull together all the elements into one coherent representation, inspiring relaxation and calmness. JackpotEngine HEX #117977 RGB 17, 121, 119 CMYK 86, 34, 52, 12 Pantone 125-16 C
  • The Color - The black color - PMS Process Black was designed to pull together all the elements into one powerful representation of the flow of information. Data Matrix HEX #00239c RGB 0,0,0 CMYK 0,0,0,100 Pantone 19-0303 TCX
  • The Color - The LotteryEngine logo green color -7488 C, was designed to pull together all the elements into one coherent representation and inspire freshness, optimism, and trust. LotteryEngine HEX #96c83c RGB 150, 200, 60 CMYK 50, 0, 87, 0 Pantone 7488 C
  • Do Not: • Utilize any other colour than the associated type -with the exception of the Layout Logo
  • Do Not: • Animate, color, rotate, skew, or apply effects to the logo • Recolor the logo
  • Aside from filling in with your information, do not alter the layout of the Word template in any way, including adding/changing colours, changing the font, etc.
  • Aside from filling in with your information, do not alter the layout of the Powerpoint template in any way, including adding/changing colours, changing the font, etc.
Typography
  • Our primary font is Metric.
  • It is used for all graphic communication, from prints to banners on our website.
  • Calibri is our secondary font used in official documents and presentations.
  • Aside from filling in with your information, do not alter the layout of the Word template in any way, including adding/changing colours, changing the font, etc.
  • Aside from filling in with your information, do not alter the layout of the Powerpoint template in any way, including adding/changing colours, changing the font, etc.
Logo Usage
  • Any logo lockup not according to the specified minimum size and clear space shouldn’t be used.
  • Logo lockups not according to the specification shouldn’t be used.
  • Do Not: • Create your own version of any part of the logo, including the type • Create a sub-brand version without consulting the marketing team • Utilize any other colour than the associated type -with the exception of the Layout Logo • Rotate the logo in any layout • Apply a background colour or tint to the logo • Stretch or compress the logo artwork • Place more than one Icon in a single layout or surface • Insert any other asset, element, or image into the logo
  • Do Not: • Alter any of the Products logos in any way • Animate, color, rotate, skew, or apply effects to the logo • Separate the elements • Create the logo yourself, change the font, or alter its size or proportions • Move or remove the product symbol or name • Apply any effects • Rotate the logo • Skew or attempt to make the logo 3-dimensional in any way • Make a pattern or texture out of the logo • Alter the transparency of the logo • Recolor the logo
Tone And Messaging
  • Tone of voice: Informational, assertive, ready to help, clear and relaxed.
Brand Values
  • Brand Values: • Ambitious -We are showing a strong desire and determination to succeed • Motivated -We carry all our projects to completion • Competent -We have the necessary skills to successfully finish every project • Confident -We rely on our skills and strengths to handle whatever comes up and are always ready for new challenges • Determined -We keep moving despite obstacles in our path to achieving our goals
Visual Style
  • The EveryMatrix logo is comprised of a representative symbol and the company’s name, which should always be written in a single word, capitalizing the letters E and M.
  • The Symbol – The symbol of the logo is a dice with empty faces, an antithesis with the randomness of the traditional cubic 6 faced dice.
  • The letter – M was chosen for the upper surface to symbolize the matrix mathematical element and as a reference to the modularity of our platform. Just like a matrix, our service consists of multiple standalone products that work together or individually.
  • The Text - A modern geometric typeface – Metric, was chosen for the EveryMatrix text. The logo text is characterized by an engineered geometry – letters constructed from simple geometric shapes, circles and/or rectangles - showing that nothing about this product was left to chance.
  • The color - The EveryMatrix logo green color - PMS 7739 C, was designed to pull together all the elements into one coherent representation. It is a dominant color in nature, inspiring growth.
  • EveryMatrix HEX #23b04e RGB 35, 176, 78 CMYK 75, 0, 87, 0 Pantone 2270 C
Iconography
  • An example of the icon style we use for our visual communication. These icons have subtle characteristic cues that appear on the outer edges of the shape. Because of this, an outline style makes those cues easier to notice.
  • If there is already an icon made signifying something, you must use that icon.
  • No new icons can be introduced when there is an existing one signifying the same thing.
  • You cannot just create an icon and use it. New icons must be vetted through our design team.
  • Successful icon design is subjective, so having an design team that is tasked with managing them is the most sure way of guaranteeing consistency.
Layout And Composition
  • Any logo lockup not according to the specified minimum size and clear space shouldn’t be used.
  • Logo lockups not according to the specification shouldn’t be used.
  • Aside from filling in with your information, do not alter the layout of the Word template in any way, including adding/changing colours, changing the font, etc.
  • Aside from filling in with your information, do not alter the layout of the Powerpoint template in any way, including adding/changing colours, changing the font, etc.
Corporate Templates
  • Aside from filling in with your information, do not alter the layout of the Word template in any way, including adding/changing colours, changing the font, etc.
  • Each product from our line-up will have it’s own Word template similar with this one.
  • Aside from filling in with your information, do not alter the layout of the Powerpoint template in any way, including adding/changing colours, changing the font, etc.
  • Each product from our line-up will have it’s own Powerpoint template similar with this one.
  • Never modify the information on the business cards. Always contact the design team for any change needed.
Branded Merchandise
  • The correct use of the company logo an colors on branded merchandise.
  • Always contact the design team for approval and new designs for future branded merchandise.
  • Here’s an example of an incorrect use of our logo and colors on branded merchandise.
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