F5

Official Websites

• https://www.f5.com
• https://devcentral.f5.com

Brand Guidelines

2014

Brand Summary

Mission

• Deliver the most secure, fast, and reliable applications to anyone, anywhere at any time.

Core Values

• Reliable
• Trusted
• Customer-centric
• Innovative
• Driven
• Strategic

Target Audience

• Organizations across the globe seeking secure, reliable, and agile technology solutions for application delivery.

Personality Traits

• Trusted
• Customer-centric
• Innovative
• Driven
• Strategic
• Solution-oriented
• Editorial
• Credible
• Approachable
• Energetic

Visual Identity Overview

• The visual identity features a high-tech, modern aesthetic with a strong emphasis on connectivity and digital interface. It uses a defined color palette of pure hues and neutral grays, proprietary graphic elements like icons within colored circles, editorial and lifestyle photography, and consistent logo usage. Typography is clean and structured, with Helvetica Neue LT Std and Tablet Gothic as primary typefaces. Layouts leverage grids and clear space, and visual elements are applied across print, web, event, and promotional materials to ensure brand consistency.

Categories

Brand Voice

• Tone of voice isn’t what we say, but how we say it. It’s the language we use, the way we construct sentences, the sound of our words, and the personality we communicate. Adhering to the F5 voice and tone keeps our content consistent with our overall brand.
• Tone of voice solution-oriented editorial credible approachable energetic
• The editorial mission Bring F5 products to life. Highlight game-changing trends and demonstrate how our world-class products help meet organizational goals.
• From web to white paper Voice and tone will vary from medium to medium depending on the objective. It isn’t necessary to use all of the traits all the time.
• Copy guidelines Clear Say what you mean, and never sacrifice clarity for creativity. Customer-centric We sell solutions. From IT influencers to service providers, always remember your audience. Compelling We encourage engagement and action at every level. There should be no dead ends. From the home page to white papers to sales contacts, we want to connect our customers to an F5 solution.

Brand Imagery

• An editorial photograph tells a story. Without staging, the image is expressive, eye-catching, and authentic. F5 uses editorial photography to support the complex subject matter of technology. A sense of movement supports the idea that information never stops-even when we are still.
• The categories on the following pages describe the F5 photographic style. Because many companies pull from the same catalog of images, following the criteria listed will help us differentiate the F5 brand.
• Active Location photography • Depicts a sense of movement or speed (time lapses). • Draws you in with a cinematic feel or unique angle. • Wide open global cityscape, landscape, or place. • Group of people instead of one person. • Stop motion, macro, or motion blur techniques may be used.
• Lifestyle photography • Captures a real moment in time. • Focuses on a person or the activity they are engaged in (something is happening or happened). • Relatable and simple to “get.” • Gives a glimpse of what is possible. • A benefit is implied. • The headline connects with the photo to tell the technology story (e.g., what F5 does for applications).
• Business Vertical photography includes editorial images that represent the industries F5 serves, such as service provider, security, enterprise IT/cloud, and financial.
• Tips for sourcing stock images Stock photography purchased for F5 purposes should: • Feel real and natural (as opposed to a staged studio shot). • Show any people in the photo engaged in some sort of activity. • Feel unique-a moment in time-and not like a stock image. • Be tied to the copy/message. The two should work as partners. • Not depict firearms, inappropriate innuendo, references to war, the military, sexual/sexiest imagery, or religion.
• Stock photo “don’ts” Avoid the examples of stock photography below. Overly posed Lacking originality Cliche Inappropriate innuendo War reference Religious implications
• Product photography is clear and straightforward. It is shown against a white background with clear lighting and a small, natural shadow. A product “hero” shot is depicted in a three-quarter view to show its three­dimensional shape, with a focus on the technical components. Additional views can highlight specific features of the product for instructional purposes.

Color Palette

• The pure hues of the F5 color palette communicate clarity and strength, supporting the intrinsic value of our technologies as well as the corporate red of the F5 logo.
• Neutral grays complement the pure, saturated colors and can be used in any combination as long as the integrity of the brand is not diminished. The palette has a high-tech energy and functions well in print, web, and video, thus supporting our brand promise across all channels.
• The F5 color palette provides flexibility for a wide range of expression. Use individual colors to customize the story and messaging. Colors are not used to represent specific F5 lines of business.
• To ensure color consistency, please adhere to these specifications and use qualified vendors and reliable reproduction methods. Use the PANTONE® Color Matching System as a reference to ensure accuracy when matching colors for printed materials.
• Because there are discrepancies in PANTONE, PANTONE PLUS, and Adobe Creative Suite values for CMYK, RGB, and HEX colors, F5 has formulated these values for best representation in print and on screen. The swatches are available for download.
• The color palette is divided into primary and secondary palettes. Apply color by choosing from the bright, pure hues of the primary palette and pairing with a neutral gray or secondary color that supports the message.
• The examples below demonstrate the use of a primary color that complements the photograph, supported by secondary colors.
• PRIMARY PALETTE PMS 186 PMS 2945 PMS 144 PMS 2393 PMS Orange 021
• SECONDARY PALETTE PMS 109 PMS376 PMS Cool Gray 1 PMS Cool Gray 6 PMS Cool Gray 11
• PANTONE C M Y K R G B Web (HEX) • PMS 186 0 100 75 4 223 8 50 DF0832 • PMS 2945 100 74 20 5 0 72 146 004892 • PMS 144 0 52 100 0 237 123 12 ED7BOC • PMS 376 53 0 96 0 160 191 55 AOBF37 • PMS 2393 94 11 0 0 148 210 019402 • PMS Orange 021 0 80 100 0 241 90 34 F15A22 PMS 109 0 9 100 0 255 215 52 FFD734 PMS Cool Gray 1 3 2 4 5 224 225 221 EOE1DD • PMS Cool Gray 6 18 11 8 23 173 175 175 ADAFAF • PMS Cool Gray 11 48 36 24 66 77 79 83 404F53

Typography

• F5’s corporate typefaces are Helvetica Neue LT Std and Tablet Gothic; these should be used for all print materials, events, and copy set in online graphics when possible. In cases where these fonts are not available, please use Arial.
• PRIMARY FONT: HELVETICA NEUE LT STD 45 Helvetica Neue LT Std Light 46 Helvetica Neue LT Std Light Italic 55 Helvetica Neue LT Std Roman 56 Helvetica Neue LT Std Roman Italic 65 Helvetica Neue LT Std Medium 75 Helvetica Neue LT Std Bold 85 Helvetica Neue LT Std Heavy
• SECONDARY FONTS: TABLET GOTHIC AND TABLET GOTHIC NARROW Tablet Gothic Thin Tablet Gothic Light Tablet Gothic Regular Tablet Gothic Semi bold Tablet Gothic Bold Tablet Gothic Extra Bold Tablet Gothic Heavy Tablet Gothic Narrow Thin Tablet Gothic Narrow Light Tablet Gothic Narrow Regular Tablet Gothic Narrow Semibold Tablet Gothic Narrow Bold Tablet Gothic Narrow Extra Bold Tablet Gothic Narrow Heavy
• Use Tablet Gothic and Tablet Gothic Narrow for headlines.
• Use Helvetica Neue Lt Std for body copy (substitute Arial for HTML).
• Use Helvetica 45 Light for type larger than 9 point or larger; Helvetica 55 Roman is recommended for type smaller than 9 point (e.g., footnote text).
• Body copy is printed 85% black or 100% PMS Cool Gray 11.

Logo Usage

• The F5 logo is the foremost representation of our brand; it is a visual summation of who we are. To maintain its strength and integrity, use it consistently and appropriately according to these guidelines. Always treat the F5 logo as our company signature rather than a design element. It should appear on all F5 materials.
• There are four versions of the F5 logo. Use the solid (red) logo on a white background whenever possible in print and electronic communications. The F5 solid logo against a white background is the preferred logo.
• The “f5” in the circle should be white-never transparent.
• Remove the registered trademark when placed at less than 50%.
• The logo should be reversed to white when printing on a darker one-color background.
• Please use one of the following three alternate logos when the situation calls for it.
• To ensure that the F5 logo is always legible and accurately reproduced, the minimum size for print is 0.5". The minimum for web is 45 pixels.
• The standard size of the logo on templated print materials (white papers, datasheets, and other collateral) is 0.625" for 11"x17" pages or smaller. For larger materials, the logo should be scaled proportionally to the piece.
• Recommended size for print: 0.625"
• Minimum size for print: 0.5"
• Minimum size for web and mobile: 45 pixels
• To preserve the visual impact and integrity of the logo, always maintain adequate space around it. The F5 logo should be surrounded by clear space equal to half the height of the red circle (x = the logo height in the illustrations below). In applications where space is limited, the clear space may be reduced to one-third of the logo height.
• Proper placement of the logo increases the visibility of the brand. The F5 logo is typically anchored to the top or bottom right of collateral, with at least one logo height (x) of space from the edge.
• Do not alter the logo, and avoid the following misuses illustrated below.
• Do not switch the white and red
• Do not stretch or skew the logo
• Do not position the logo inside another element
• Do not make the “f5” transparent
• Do not use a tint of the logo
• Do not make the logo into a character
• Our tag line is an integral part of the F5 brand. To preserve its integrity and maximize its impact, please follow these guidelines.
• The F5 tagline appears in sentence case and includes end punctuation. This style should not be altered unless approved by the Brand Team (e.g., do not use all caps or delete the period).
• Do not use the F5 tag line as a headline or subhead.
• Please don’t create your own tagline.
• Update any appearances of old F5 taglines (IT agility. Your way.; F5 makes the connected world run better.; The world runs better with F5.) with the current tagline.
• Use the logo and tagline in brand campaign materials, outbound marketing materials, and internal communications.
• Please do not use the logo and tag line on cobranded materials.
• The logo and tag line are used as a sign off at the bottom of collateral whenever space allows either on the left, right, or center of the page, as shown below.
• Please follow the minimum size requirements for the logo as described on page 5.
• The F5 logo should be positioned in the upper right corner of the first page of F5 documents. lf the logo persists in interior pages, it should also appear at the upper right.
• The F5 logo with the tagline should be positioned in the lower right corner of the final page of F5 documents, adjacent to F5’s address block (see example).
• For logowear, use the solid PMS logo. If the background is not white, please ensure the “f5” prints white and the sphere prints solid PMS 186 or black. Please follow the standard guidelines for clear space, color use, and size.

Tone And Messaging

• Tone of voice isn’t what we say, but how we say it. It’s the language we use, the way we construct sentences, the sound of our words, and the personality we communicate. Adhering to the F5 voice and tone keeps our content consistent with our overall brand.
• Tone of voice solution-oriented editorial credible approachable energetic
• The editorial mission Bring F5 products to life. Highlight game-changing trends and demonstrate how our world-class products help meet organizational goals.
• Voice and tone will vary from medium to medium depending on the objective. It isn’t necessary to use all of the traits all the time.
• Copy guidelines Clear Say what you mean, and never sacrifice clarity for creativity. Customer-centric We sell solutions. From IT influencers to service providers, always remember your audience. Compelling We encourage engagement and action at every level. There should be no dead ends. From the home page to white papers to sales contacts, we want to connect our customers to an F5 solution.

Brand Values

• The F5 brand is the core of who we are-it is the foundation from which we tell meaningful, relevant stories about our solutions, products, and services. Collectively, our brand is both the way we look and the way we sound; it’s how we express who we are as a company and it represents F5’s unique combination of reliable and innovative.
• Brand is our audience’s perception of what we do, what we stand for, and what makes us relevant. When the elements of our brand identity-how we look and how we sound-are aligned with what we do and what we say, we can connect with our audience in a way that is authentic and meaningful.
• WHERE WE ARE GOING AND WHAT WE ARE MEANT TO BE Applications without constraints
• OUR CORE PURPOSE Deliver the most secure, fast, and reliable applications to anyone, anywhere at any time.
• THESE HELP DEFINE OUR VALUES IN OUR MARKETING AND KEY BUSINESS DECISIONS THAT SUPPORT THE BRAND Reliable As a trusted technology partner, F5 provides organizations across the globe with a secure and reliable foundation along with agile solutions for growth.
• THE CHARACTERISTICS OUR CUSTOMERS ASSOCIATE WITH US Trusted Customer-centric Innovative Driven Strategic
• Using unique technologies and solutions, F5 enables organizations to scale, adapt, and align with changing business demands while driving business forward.

Visual Style

• The F5 logo is the foremost representation of our brand; it is a visual summation of who we are. To maintain its strength and integrity, use it consistently and appropriately according to these guidelines. Always treat the F5 logo as our company signature rather than a design element. It should appear on all F5 materials.
• There are four versions of the F5 logo. Use the solid (red) logo on a white background whenever possible in print and electronic communications. The F5 solid logo against a white background is the preferred logo.
• The “f5” in the circle should be white-never transparent.
• Remove the registered trademark when placed at less than 50%.
• The logo should be reversed to white when printing on a darker one-color background.
• Please use one of the following three alternate logos when the situation calls for it.
• To ensure that the F5 logo is always legible and accurately reproduced, the minimum size for print is 0.5". The minimum for web is 45 pixels.
• The standard size of the logo on templated print materials (white papers, datasheets, and other collateral) is 0.625" for 11"x17" pages or smaller. For larger materials, the logo should be scaled proportionally to the piece.
• Recommended size for print: 0.625"
• Minimum size for print: 0.5"
• Minimum size for web and mobile: 45 pixels
• To preserve the visual impact and integrity of the logo, always maintain adequate space around it. The F5 logo should be surrounded by clear space equal to half the height of the red circle (x = the logo height in the illustrations below). In applications where space is limited, the clear space may be reduced to one-third of the logo height.
• Proper placement of the logo increases the visibility of the brand. The F5 logo is typically anchored to the top or bottom right of collateral, with at least one logo height (x) of space from the edge.
• Do not alter the logo, and avoid the following misuses illustrated below.
• The F5 tagline appears in sentence case and includes end punctuation. This style should not be altered unless approved by the Brand Team (e.g., do not use all caps or delete the period).
• Do not use the F5 tag line as a headline or subhead.
• Please don’t create your own tagline.
• Update any appearances of old F5 taglines (IT agility. Your way.; F5 makes the connected world run better.; The world runs better with F5.) with the current tagline.
• Use the logo and tagline in brand campaign materials, outbound marketing materials, and internal communications.
• Please do not use the logo and tag line on cobranded materials.
• The logo and tag line are used as a sign off at the bottom of collateral whenever space allows either on the left, right, or center of the page, as shown below.
• Please follow the minimum size requirements for the logo as described on page 5.

Iconography

• Universally recognizable icons within primary-colored circles combine for a modern look that’s versatile, directional, and aligned with the F5 logo. One circle/icon catches your eye, while many circles transform into the data stream that represents millions of users, data, downloads, and connections. This design element scales in or out, like F5 products, and can be both technical and personal. The data stream has a natural sense of movement, suggesting that data is never at rest.
• A set of 12 technology-specific icons are used as the basic building blocks of a unique graphic language that help communicate F5’s mission: the fast, secure, and reliable delivery of applications to anyone, anywhere at anytime.
• Please do not add new icons without consulting the F5 Brand Team.
• F5 application solutions are conveyed via recognizable icons centered inside colored circles. These flexible elements can be arranged in a variety of patterns, adding depth to the F5 graphic language. This element can be used to indicate specific customers, partners, or technologies (e.g., you can use the cell tower or phone icon in materials for service providers).
• The icon is always white and centered within the circle.
• The circles leverage only five colors from the F5 palette (shown below); do not change or add to these colors.
• Circle colors are not associated with any particular icon type.
• The data stream with icons consists of the circles with icons arranged in a random sequence. Use this element in large-scale applications such as event signage and tradeshow booth properties.
• Circle color is not associated with icon type-the occurrence of each is random.
• This element works best over solid dark colors or white backgrounds-avoid complex background textures or photos that compete with it.
• The minimum individual circle diameter for large-scale applications is 1.5 (supplied file placed at 150%).
• The minimum individual circle diameter for smaller-scale applications is 0.375 (supplied file placed at 37.5%). If the circle diameter needs to be smaller, please use the data stream without icons.
• The data stream should be at least twice as wide as it is high so it reads as a continuous stream of information.
• Icons should not appear in the monochromatic data stream.
• The monochromatic data stream is used when the multi-color data stream does not read well over a complex or patterned background image. It is also used when the space available for branding is limited (e.g., email headers, banner ads, PowerPoint slides).
• Use only the ten color variations shown here. PMS 109 (yellow) and PMS 376 (green) are generally not preferred for the data stream graphic.
• The monochromatic data stream can be used as a solid color over a solid color, or a solid or transparent color over a photograph.
• Semi-transparent circles and icons can be enlarged and used over photography. The minimum circle diameter for this treatment is 0.5’’ on formats 11x17 and smaller.
• The circles may be rearranged and adjusted to work with the photo, but the overall effect should still resemble the data stream pattern with connected circles.
• When you use transparent circles with icons, the scale of the circles, photography, and item size can vary somewhat; but please use the Overhead event sign example as a point of reference.
• The opacity of the circles and icons should be adjusted lighter or darker depending on their placement over the background image.
• Use multi-color circles only on dark backgrounds, and use the gray one-color circles only on light or white backgrounds.
• Use gray semi-transparent circles when they are over a light/white background. The colored semi­transparent circles should only be used over darker backgrounds or photos. On a lighter background, the colors become pastel tints, which is off-brand.
• Do not change the icons in the circles, and do not introduce new icons.
• Do not add to or change the five approved colors.
• Do not adjust the arrangement of the circles and icons in a data stream (use the supplied arrangement instead).
• Avoid placing the data stream graphic over complex photographs or background textures that compete with the pattern.
• Do not make the circles white and the icons a color.
• Do not use the data stream vertically-it should always be horizontal.
• Do not use multiple data streams in one application.
• Avoid these misuses of the circles and icons.
• Do not change the icons or substitute with other icons.
• Do not change the colors of the circles.
• Do not change the arrangement of the circles.
• The data stream should be at least twice as wide as it is high.
• Do not change the direction of the data stream pattern, or place it over a complex background.

Layout And Composition

• To preserve the visual impact and integrity of the logo, always maintain adequate space around it. The F5 logo should be surrounded by clear space equal to half the height of the red circle (x = the logo height in the illustrations below). In applications where space is limited, the clear space may be reduced to one-third of the logo height.
• Proper placement of the logo increases the visibility of the brand. The F5 logo is typically anchored to the top or bottom right of collateral, with at least one logo height (x) of space from the edge.
• Do not alter the logo, and avoid the following misuses illustrated below.
• The logo and tag line are used as a sign off at the bottom of collateral whenever space allows either on the left, right, or center of the page, as shown below.
• Please follow the minimum size requirements for the logo as described on page 5.
• Placement of the logo with tagline is adjusted to the bottom of the circle (not the tagline).
• • The standard F5 document page is divided into three columns. Two columns may be combined to create a grid with one wide column and one narrow column.
• • Do not combine all three columns. This makes the line length too wide for a comfortable reading experience.
• • The F5 logo should be positioned in the upper right corner of the first page of F5 documents. lf the logo persists in interior pages, it should also appear at the upper right.
• • The F5 logo with the tagline should be positioned in the lower right corner of the final page of F5 documents, adjacent to F5’s address block (see example).

Content Style Guide

• When creating or revising content for any F5 materials-from headlines to solution and product descriptions and everything in between-please consult the F5 Content Style Guide It includes guidance about: • How to use the name “F5”. • When and how to apply trademarks to F5 product and technology names (e.g., the BIG-IP platform). • Editorial style choices (e.g., use serial commas). • How to style industry terms (e.g., VoLTE). • How to style F5-specific terms (e.g., Application Delivery Controller). • How to cobrand various materials. • Editing diagrams and other graphics.

Legal Considerations

• These guidelines must be observed by those authorized to use F5 trademarks. Only partners (e.g., resellers and distributors) or others who have obtained explicit permission from F5 are authorized to use certain F5 trademarks. Otherwise, no right, license, or permission, express or implied, to use F5 trademarks is provided by these guidelines. Any uses of F5 trademarks that are not covered by any of the examples in these guidelines requires prior written approval by F5. Apply the appropriate trademark notices to F5 product, feature, and service names or taglines in materials referencing F5 trademarks, including print material and documents that will be hosted online as a PDF. You can find a list of current trademarks at f5.com/about/guidelines-policies/trademarks. Logos, images, and trademarks of F5 are subject to change without notice. Unless® is noted for a particular product, feature, or service name or tagline of F5, use ™.
• Third parties must apply this notice to materials referencing F5 trademarks (e.g., printed materials, documents that will be hosted online as a PDF, web page content, etc.): F5, F5 Networks, and the F5 logo are trademarks of F5 Networks, Inc. in the U.S. and in certain other countries. Other F5 trademarks are identified at f5.com. Any other products, services, taglines/slogans, or company names referenced herein may be trademarks of their respective owners with no endorsement or affiliation, express or implied, claimed by F5.
• Apply this legalese to printed materials and documents that will be hosted online as a PDF: ©2015 F5 Networks, Inc. All rights reserved. F5, F5 Networks, and the F5 logo are trademarks of F5 Networks, Inc. in the U.S. and in certain other countries. Other F5 trademarks are identified at f5.com. Any other products, services, or company names referenced herein may be trademarks of their respective owners with no endorsement or affiliation, express or implied, claimed by F5.
• To preserve F5 brand integrity and adhere to legal requirements, do not cut corners on F5 naming. Product naming can be complex, so please contact F5 directly if you need clarification.
• F5 internal teams must apply trademarks in print materials; however do not apply trademarks to web page content. Third parties must mark all F5 trademarks, including web page copy.
• Apply trademarks to first mentions of products and technologies in body copy if it is unsuitable to apply them in headlines.
• Refer to f5.com/about/guidelines-policies/trademarks for a complete list of F5 trademarks.

Product Naming

• To preserve F5 brand integrity and adhere to legal requirements, do not cut corners on F5 naming. Product naming can be complex, so please contact F5 directly if you need clarification.
• F5 internal teams must apply trademarks in print materials; however do not apply trademarks to web page content. Third parties must mark all F5 trademarks, including web page copy.
• Apply trademarks to first mentions of products and technologies in body copy if it is unsuitable to apply them in headlines.
• Refer to f5.com/about/guidelines-policies/trademarks for a complete list of F5 trademarks.

Brand Architecture

• F5 Synthesis is a sub-brand of the F5 corporate brand. It consists of two elements: a word mark and a visual element, shown below. For more information about F5 Synthesis, visit synthesis.f5.com.
• The Synthesis brand element and word mark should only be used on marketing materials specific to Synthesis content.
• The Synthesis brand element should never appear without the F5 corporate logo. To avoid visual competition between the F5 corporate logo, do not place the Synthesis elements directly next to it (see applications below).
• The brand element comprises three organic shapes and a fabric texture. It may be cropped, but not broken apart. If it is cropped, please make sure all three colors are visible.

Event Branding

• F5 branded displays are a cost-effective and quick way to create a small stand with a backdrop and a podium to gather around. There are two background options for the templated pull-ups.
• The freestanding, vertical pull-up banner is typically displayed with the F5 table skirt. It is used in small field events, tabletop events, HR/recruiting activities, charity events, partner promotions, and more.
• No assembly is required; it ships via FedEx or UPS in a plastic case and is easy to carry on a plane.
• OPTION A: PHOTOGRAPHY AND DATA STREAM BACKDROP
• OPTION B: CIRCLE AND ICON PATTERN BACKDROP
• Pull-up: 35" x 85"
• 10x10 pop-up booths require minimal assembly (see illustration below). A single-sided fabric is stretched around a pop-up frame, and a plastic shipping case converts into a logo-clad podium.
• The expand template is used in mid-size field and federal events when an elevated presence or branding is warranted, but no budget is available for install and dismantle services, or shipping costs.
• The graphic and frame fit in a shipping case, which ships via FedEx or UPS.
• Expand: 114" x 85"
• Amidst a sea of exhibitors and thousands of attendees, F5’s unique offerings simply and pointedly draw our demographic to the F5 booth, so that we can start a conversation and whiteboard a solution. To achieve the best booth design, please follow these guidelines:
• Logo: The F5 logo should be prominently displayed on all sides and above the booth so it can be identified from a distance. Messaging should be placed near the logo that succinctly communicates to the visitor what we do and how we can help potential customers.
• Messaging: Headlines should be strategically targeted to draw attendees in for a conversation with a salesperson. The minimum x-height for copy is 2". It should be bright and readable from a distance.
• Graphics and branding: Using large-scale photography that covers the entire wall is a high-impact way to make the booth stand out. The data stream adds visual interest that helps pull visitors in the booth as they walk by.
• Technology and interactivity: Videos and interactive displays are useful for telling the F5 story or demonstrating the use of technology, but should mainly be a prompt for conversation.
• F5 Agility is an annual event that provides thought leadership and a technology vision to F5 customers and partners. The event theme and collateral are redesigned each year.
• Exterior signage brands the event with the data stream, as well as circles and icons overlaid on Active Location photography.
• Email headers and badges have less real estate for a branded message. The monochromatic data stream is used as a background pattern with an overlay of type to deliver a strong but simple message.
• Active Location photography with the monochromatic data stream distinguishes the Solutions Expo area within the event.
• The bright colors of the monochromatic data stream attract attention without sacrificing readability.
• Railings that are viewed from floor to floor provide an opportunity for simple branding with alternating event graphics.

Asset Management

• All branded assets are available on F5’s Brand Resource Center: https://f5.webdamdb.com
• Please email brand@f5.com if you have questions.

Additional Properties