American online social media and social networking service
🔗 Connections
Sector
Region
Language
Revenue Range
Employees Range
Foundation Date
Foundation Year Bucket
🎨 Color Analysis
Color Tone
👁️ Visual Attributes
Perspective
Photography Genre
Concept
Color Scheme
Depth
👤 Human Attributes
Hair Style
Clothing Style
Posing
Body Section
Official Websites
- https://www.facebook.com
- https://facebookbrand.com
- https://www.facebook.com/help
- https://facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion
- https://m.facebook.com
Brand Guidelines
UNKNOWN
Brand Summary
Mission
- Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them [^1].
Core Values
- community
- connection
- sharing
- expression
Target Audience
- Anyone who wants to use Facebook’s brand assets in marketing, advertising, entertainment, news, and commentary, including advertisers, partners, and content creators [^2].
Personality Traits
- approachable
- global
- consistent
- trustworthy
Visual Identity Overview
- The visual identity centers on the ‘f’ Logo, Thumb Icon, and Find Us On Facebook Badge, with strict rules for clear space, shape, proportions, and color usage. Assets must be used as provided, without modification, and always in context with Facebook’s UI. The brand uses blue, white, grey, and black for its assets, and emphasizes minimalism, clarity, and legibility [^3].
Categories
Brand Voice
- Capitalize the word “Facebook,” except when it’s part of a web address.
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
- Don’t use Facebook logos and icons in place of words.
- The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Brand Imagery
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Color Palette
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- The approved “f” Logo files are provided as a download on the Brand Resource Center. Color Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
- Do not modify the lockup in any way, such as changing the design or color. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Don’t modify the Find Us On Facebook Badge in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t alter the logo colors or scale.
- Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
Typography
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- When customizing type layers for iOS, use Helvetica font When customizing for Android, use Roboto font
- When customizing type layers, use Helvetica font
- Do match the fonts to the relevant device or operating system when customizing: - For iOS, use San Francisco font - For Android, use Roboto font - For Web, use Helvetica font
Logo Usage
- The primary use of the “f” Logo is to promote your organization’s presence on Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook word mark.
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
- Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
- Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
- Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
- Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t animate or fabricate physical objects in the form of our “f” Logo.
- Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
- Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
- Do use the “f” Logo when referring to your presence on Facebook.
- Do ensure the “f” Logo is equal in size to neighboring icons.
- Don’t alter the logo design or colors.
- Don’t fabricate physical objects in the form of the “f” Logo.
- When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
- In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
- The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.
- The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
- When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
- Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
- Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
Tone And Messaging
- Capitalize the word “Facebook,” except when it’s part of a web address.
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
- Don’t use Facebook logos and icons in place of words.
- The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Visual Style
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Iconography
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
- Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
- Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
- Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
- Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t animate or fabricate physical objects in the form of our “f” Logo.
- Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
- Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
- Do use the “f” Logo when referring to your presence on Facebook..
- Do ensure the “f” Logo is equal in size to neighboring icons.
- Don’t alter the logo design or colors.
- Don’t fabricate physical objects in the form of the “f” Logo.
- When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
- In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
- The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos
- The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
- When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
- Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
- Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
- The Thumb Icon is one of Facebook’s identifiable marks. This icon is meant to represent the concept of “liking” something on Facebook.
- Only use the Thumb Icon with a clear written call to action (for example: “Like us on Facebook”, “Install our app on Facebook”, “For use with Facebook”) to reference your Facebook presence. No other icons should be used with the Thumb Icon.
- This mark does not replace Like thumbs found in the Facebook product This is the primary and approved Thumb to use in your marketing.
- To preserve the integrity of the Thumb Icon, always maintain a minimum clear space around the logo. This clear space insulates our Thumb Icon from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Thumb Icon. The proportions and shape of the Thumb Icon should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Do not present the Thumb Icon in a way that makes it the most distinctive or prominent feature of what you’re creating. Similarly, be sure the Thumb Icon is reproduced in a legible size.
- Do not modify the Thumb Icon in any way, such as changing the design or color.
- Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”).
- When using the Thumb Icon online, it should link directly to your Page on Facebook.
- Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t use the Thumb Icon in Facebook Ads.
- Don’t substitute the Thumb Icon for the word “like” in text.
- Don’t animate or fabricate physical objects in the form of our Thumb Icon.
- Don’t use the Thumb Icon alongside other Facebook symbols or icons.
- Don’t use an outlined thumb with the cuff detached.
- Don’t use a solid thumb with the cuff attached.
- Don’t change the Reaction bright blue from the product color to Facebook Blue 70.
- Don’t redraw or recreate the thumb as an illustrated icon.
- Be sure to fill the hand of the primary thumb with white when placing on any color, photographic or illustrative backgrounds.
- Reactions are an extension of the Like Button to give people more ways to share their reaction to a post in a quick and easy way. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Reactions. Never alter the proportions and shape of the Reactions (and surrounding UI) for any reason.
- Reactions are not emojis or individual icons, and they cannot be used in this way. It’s important to show Reactions in the way they are intended to be used on Facebook-as a quick and easy way to express how you feel.
- Video or Facebook Live Broadcast We don’t provide animations of Reactions. To include Reactions in your video, show the Reactions within the Facebook UI as they appear and function in the product.
- Facebook Live: The “floating” Reactions are only intended for use during a Facebook Live broadcast and other instances within Facebook products. Don’t use the “floating” Reactions outside the context of Facebook products, whether animated or static, in your marketing
- Use Reactions only as they appear and exactly how they function within the context of Facebook UI. Reactions cannot be used for creative purposes. Only use Reactions as a collection-do not use them as individual icons or as the most prominent feature of your marketing
- Do use Reactions only as they appear and similar to how they function within the context of Facebook UI.
- Do use Reactions as one collection: Like, Love, Haha, Wow, Sad, Angry. Do not use Reactions as individual icons.
- Do use relevant messaging and as a full collection if shown outside of the Facebook UI.
- When using Reactions within a Facebook user interface, follow the User Interface guidelines available on the Facebook Brand Resource Center.
- Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
- Don’t break up the collection of Reactions and prioritize or feature any Reactions as individual icons.
- Don’t animate or fabricate physical objects in the form of Reactions.
- Don’t use alternate or customized Reactions as a replacement or an addition to the collection of Reactions.
- Don’t use Reactions for creative purposes.
- Do use provided templates.
- Do always use the complete collection.
- Don’t not show a Reactions as an incomplete set.
- Don’t modify Reactions.
Layout And Composition
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
2019
Brand Summary
Mission
- Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them [^1].
Core Values
- community
- connection
- sharing
- expression
Target Audience
- Anyone who wants to use Facebook’s brand assets in marketing, advertising, entertainment, news, and commentary, including advertisers, partners, and content creators [^2].
Personality Traits
- approachable
- global
- consistent
- trustworthy
Visual Identity Overview
- The visual identity centers on the ‘f’ Logo, Thumb Icon, and Find Us On Facebook Badge, with strict rules for clear space, shape, proportions, and color usage. Assets must be used as provided, without modification, and always in context with Facebook’s UI. The brand uses blue, white, grey, and black for its assets, and emphasizes minimalism, clarity, and legibility [^3].
Categories
Brand Voice
- Capitalize the word “Facebook,” except when it’s part of a web address.
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
- Don’t use Facebook logos and icons in place of words.
- The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Brand Imagery
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Color Palette
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- The approved “f” Logo files are provided as a download on the Brand Resource Center. Color Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
- Do not modify the lockup in any way, such as changing the design or color. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Don’t modify the Find Us On Facebook Badge in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t alter the logo colors or scale.
- Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
Typography
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- When customizing type layers for iOS, use Helvetica font When customizing for Android, use Roboto font
- When customizing type layers, use Helvetica font
- Do match the fonts to the relevant device or operating system when customizing: - For iOS, use San Francisco font - For Android, use Roboto font - For Web, use Helvetica font
Logo Usage
- The primary use of the “f” Logo is to promote your organization’s presence on Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook word mark.
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
- Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
- Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
- Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
- Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t animate or fabricate physical objects in the form of our “f” Logo.
- Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
- Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
- Do use the “f” Logo when referring to your presence on Facebook.
- Do ensure the “f” Logo is equal in size to neighboring icons.
- Don’t alter the logo design or colors.
- Don’t fabricate physical objects in the form of the “f” Logo.
- When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
- In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
- The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.
- The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
- When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
- Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
- Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
Tone And Messaging
- Capitalize the word “Facebook,” except when it’s part of a web address.
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
- Don’t use Facebook logos and icons in place of words.
- The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Visual Style
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Iconography
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
- Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
- Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
- Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
- Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t animate or fabricate physical objects in the form of our “f” Logo.
- Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
- Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
- Do use the “f” Logo when referring to your presence on Facebook..
- Do ensure the “f” Logo is equal in size to neighboring icons.
- Don’t alter the logo design or colors.
- Don’t fabricate physical objects in the form of the “f” Logo.
- When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
- In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
- The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos
- The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
- When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
- Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
- Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
- The Thumb Icon is one of Facebook’s identifiable marks. This icon is meant to represent the concept of “liking” something on Facebook.
- Only use the Thumb Icon with a clear written call to action (for example: “Like us on Facebook”, “Install our app on Facebook”, “For use with Facebook”) to reference your Facebook presence. No other icons should be used with the Thumb Icon.
- This mark does not replace Like thumbs found in the Facebook product This is the primary and approved Thumb to use in your marketing.
- To preserve the integrity of the Thumb Icon, always maintain a minimum clear space around the logo. This clear space insulates our Thumb Icon from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Thumb Icon. The proportions and shape of the Thumb Icon should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Do not present the Thumb Icon in a way that makes it the most distinctive or prominent feature of what you’re creating. Similarly, be sure the Thumb Icon is reproduced in a legible size.
- Do not modify the Thumb Icon in any way, such as changing the design or color.
- Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”).
- When using the Thumb Icon online, it should link directly to your Page on Facebook.
- Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t use the Thumb Icon in Facebook Ads.
- Don’t substitute the Thumb Icon for the word “like” in text.
- Don’t animate or fabricate physical objects in the form of our Thumb Icon.
- Don’t use the Thumb Icon alongside other Facebook symbols or icons.
- Don’t use an outlined thumb with the cuff detached.
- Don’t use a solid thumb with the cuff attached.
- Don’t change the Reaction bright blue from the product color to Facebook Blue 70.
- Don’t redraw or recreate the thumb as an illustrated icon.
- Be sure to fill the hand of the primary thumb with white when placing on any color, photographic or illustrative backgrounds.
- Reactions are an extension of the Like Button to give people more ways to share their reaction to a post in a quick and easy way. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Reactions. Never alter the proportions and shape of the Reactions (and surrounding UI) for any reason.
- Reactions are not emojis or individual icons, and they cannot be used in this way. It’s important to show Reactions in the way they are intended to be used on Facebook-as a quick and easy way to express how you feel.
- Video or Facebook Live Broadcast We don’t provide animations of Reactions. To include Reactions in your video, show the Reactions within the Facebook UI as they appear and function in the product.
- Facebook Live: The “floating” Reactions are only intended for use during a Facebook Live broadcast and other instances within Facebook products. Don’t use the “floating” Reactions outside the context of Facebook products, whether animated or static, in your marketing
- Use Reactions only as they appear and exactly how they function within the context of Facebook UI. Reactions cannot be used for creative purposes. Only use Reactions as a collection-do not use them as individual icons or as the most prominent feature of your marketing
- Do use Reactions only as they appear and similar to how they function within the context of Facebook UI.
- Do use Reactions as one collection: Like, Love, Haha, Wow, Sad, Angry. Do not use Reactions as individual icons.
- Do use relevant messaging and as a full collection if shown outside of the Facebook UI.
- When using Reactions within a Facebook user interface, follow the User Interface guidelines available on the Facebook Brand Resource Center.
- Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
- Don’t break up the collection of Reactions and prioritize or feature any Reactions as individual icons.
- Don’t animate or fabricate physical objects in the form of Reactions.
- Don’t use alternate or customized Reactions as a replacement or an addition to the collection of Reactions.
- Don’t use Reactions for creative purposes.
- Do use provided templates.
- Do always use the complete collection.
- Don’t not show a Reactions as an incomplete set.
- Don’t modify Reactions.
Layout And Composition
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
2016
Brand Summary
Mission
- Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them [^1].
Core Values
- community
- connection
- sharing
- expression
Target Audience
- Anyone who wants to use Facebook’s brand assets in marketing, advertising, entertainment, news, and commentary, including advertisers, partners, and content creators [^2].
Personality Traits
- approachable
- global
- consistent
- trustworthy
Visual Identity Overview
- The visual identity centers on the ‘f’ Logo, Thumb Icon, and Find Us On Facebook Badge, with strict rules for clear space, shape, proportions, and color usage. Assets must be used as provided, without modification, and always in context with Facebook’s UI. The brand uses blue, white, grey, and black for its assets, and emphasizes minimalism, clarity, and legibility [^3].
Categories
Brand Voice
- Capitalize the word “Facebook,” except when it’s part of a web address.
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
- Don’t use Facebook logos and icons in place of words.
- The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Brand Imagery
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Color Palette
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- The approved “f” Logo files are provided as a download on the Brand Resource Center. Color Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
- Do not modify the lockup in any way, such as changing the design or color. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Don’t modify the Find Us On Facebook Badge in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t alter the logo colors or scale.
- Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
Typography
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- When customizing type layers for iOS, use Helvetica font When customizing for Android, use Roboto font
- When customizing type layers, use Helvetica font
- Do match the fonts to the relevant device or operating system when customizing: - For iOS, use San Francisco font - For Android, use Roboto font - For Web, use Helvetica font
Logo Usage
- The primary use of the “f” Logo is to promote your organization’s presence on Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook word mark.
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
- Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
- Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
- Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
- Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t animate or fabricate physical objects in the form of our “f” Logo.
- Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
- Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
- Do use the “f” Logo when referring to your presence on Facebook.
- Do ensure the “f” Logo is equal in size to neighboring icons.
- Don’t alter the logo design or colors.
- Don’t fabricate physical objects in the form of the “f” Logo.
- When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
- In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
- The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.
- The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
- When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
- Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
- Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
Tone And Messaging
- Capitalize the word “Facebook,” except when it’s part of a web address.
- Display the word “Facebook” in the same font size and style as the content surrounding it.
- Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
- Don’t use Facebook logos and icons in place of words.
- The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Visual Style
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Iconography
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
- Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
- Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
- Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
- Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
- Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t animate or fabricate physical objects in the form of our “f” Logo.
- Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
- Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
- Do use the “f” Logo when referring to your presence on Facebook..
- Do ensure the “f” Logo is equal in size to neighboring icons.
- Don’t alter the logo design or colors.
- Don’t fabricate physical objects in the form of the “f” Logo.
- When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
- In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
- The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos
- The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
- When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
- Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
- Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
- The Thumb Icon is one of Facebook’s identifiable marks. This icon is meant to represent the concept of “liking” something on Facebook.
- Only use the Thumb Icon with a clear written call to action (for example: “Like us on Facebook”, “Install our app on Facebook”, “For use with Facebook”) to reference your Facebook presence. No other icons should be used with the Thumb Icon.
- This mark does not replace Like thumbs found in the Facebook product This is the primary and approved Thumb to use in your marketing.
- To preserve the integrity of the Thumb Icon, always maintain a minimum clear space around the logo. This clear space insulates our Thumb Icon from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Thumb Icon. The proportions and shape of the Thumb Icon should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Do not present the Thumb Icon in a way that makes it the most distinctive or prominent feature of what you’re creating. Similarly, be sure the Thumb Icon is reproduced in a legible size.
- Do not modify the Thumb Icon in any way, such as changing the design or color.
- Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”).
- When using the Thumb Icon online, it should link directly to your Page on Facebook.
- Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
- Don’t use the Thumb Icon in Facebook Ads.
- Don’t substitute the Thumb Icon for the word “like” in text.
- Don’t animate or fabricate physical objects in the form of our Thumb Icon.
- Don’t use the Thumb Icon alongside other Facebook symbols or icons.
- Don’t use an outlined thumb with the cuff detached.
- Don’t use a solid thumb with the cuff attached.
- Don’t change the Reaction bright blue from the product color to Facebook Blue 70.
- Don’t redraw or recreate the thumb as an illustrated icon.
- Be sure to fill the hand of the primary thumb with white when placing on any color, photographic or illustrative backgrounds.
- Reactions are an extension of the Like Button to give people more ways to share their reaction to a post in a quick and easy way. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Reactions. Never alter the proportions and shape of the Reactions (and surrounding UI) for any reason.
- Reactions are not emojis or individual icons, and they cannot be used in this way. It’s important to show Reactions in the way they are intended to be used on Facebook-as a quick and easy way to express how you feel.
- Video or Facebook Live Broadcast We don’t provide animations of Reactions. To include Reactions in your video, show the Reactions within the Facebook UI as they appear and function in the product.
- Facebook Live: The “floating” Reactions are only intended for use during a Facebook Live broadcast and other instances within Facebook products. Don’t use the “floating” Reactions outside the context of Facebook products, whether animated or static, in your marketing
- Use Reactions only as they appear and exactly how they function within the context of Facebook UI. Reactions cannot be used for creative purposes. Only use Reactions as a collection-do not use them as individual icons or as the most prominent feature of your marketing
- Do use Reactions only as they appear and similar to how they function within the context of Facebook UI.
- Do use Reactions as one collection: Like, Love, Haha, Wow, Sad, Angry. Do not use Reactions as individual icons.
- Do use relevant messaging and as a full collection if shown outside of the Facebook UI.
- When using Reactions within a Facebook user interface, follow the User Interface guidelines available on the Facebook Brand Resource Center.
- Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
- Don’t break up the collection of Reactions and prioritize or feature any Reactions as individual icons.
- Don’t animate or fabricate physical objects in the form of Reactions.
- Don’t use alternate or customized Reactions as a replacement or an addition to the collection of Reactions.
- Don’t use Reactions for creative purposes.
- Do use provided templates.
- Do always use the complete collection.
- Don’t not show a Reactions as an incomplete set.
- Don’t modify Reactions.
Layout And Composition
- To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
- To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
- Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
- Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Promotion Insights
Color Analysis
Statistics computed across 284 images
| Color | Mean |
|---|---|
| Blue | 37.2% |
| Black | 34.1% |
| Dark Blue | 31.5% |
| White | 29.1% |
| Dark Green | 25.6% |
| Turquoise | 19.4% |
| Purple | 18.8% |
| Gray | 18.8% |
Tone Distribution
| Tone | Mean |
|---|---|
| Warm | 8.0% |
| Neutral | 41.0% |
| Cool | 51.0% |
Sample Images
Image 1
Up next for our #MentalHealth Awareness Month featured streams we have @tellevsn. She’s live right now hosting a charity stream for @800273TALK. 📺 -
Attributes:
- Caption: A woman in braids is on a purple background
- Keywords: woman, braids, purple, background, television, facebook, gc, television
Image 2
Things are heating up as the @sggamerpro crew continue their @PlayHearthstone tournament - tune in to find out if @nayarasylvestre can hold her lead against some tough competitors🎴 🔴|
Attributes:
- Caption: Super Girl Gamer Pro is streaming now
- Keywords: gaming, streaming, super girl, gamer pro, watch live, twitch, facebook, heartstone, fantasy, action, adventure, female, warrior, hero, video game, live stream
Image 3
[waves hand] you will reply with your favorite Star Wars video game…
Attributes:
- Caption: May the fourth be with you
- Keywords: Star Wars, Star Wars Day, May the 4th, May the Force be with you, Star Wars Episode IV, Star Wars Episode IV: A New Hope, Millennium Falcon, Star Destroyer
Image 4
Find out which Legends are in a League of their own in the latest round of the #LeagueOfLegends tournament from @sggamerpro! 🔴 |
Attributes:
- Caption: Super Girl Gamer Pro streaming now
- Keywords: Super Girl Gamer Pro, streaming, League of Legends, girl, gamer, live, watch, Facebook, Twitch, SGGP, Riot Games
Image 5
It’s time for the #F1Esports Challengers, where 16 of the best new talent on PC battle across 6 events for a place with the Pros – who’s going to take the chance to be signed by an @F1 team? 🏆 -
Attributes:
- Caption: Challengers is an official sponsor of the F1 Esports Series
- Keywords: Challengers, F1, Esports, Series, DHL, Panatec
Image 6
It’s time for the #F1Esports Challengers, where 16 of the best new talent on PC battle across 6 events for a place with the Pros – who’s going to take the chance to be signed by an @F1 team? 🏆 -
Attributes:
- Caption: The Challengers logo for the F1 Esports Series
- Keywords: F1, Esports, Challengers, DHL, Panatec
Image 7
🔧 Product Update 🔧 We are bringing New Pages Experience to more creators and making moderation more accessible on mobile! To catch up on all the latest updates from our team read here:
Attributes:
- Caption: Facebook Gaming Product Update
- Keywords: Facebook, Gaming, Product Update, New Pages Experience, New Level Up Creators, Android Clip Trimming, Trimming Viewers, Facebook Live Premieres
Image 8
🔧 Product Update 🔧 We are bringing New Pages Experience to more creators and making moderation more accessible on mobile! To catch up on all the latest updates from our team read here:
Attributes:
- Caption: Facebook Gaming Product Update
- Keywords: Facebook, Gaming, Product Update, Mobile Access, Moderator Dashboards, Community Managers, Creators, Clip Library, Gaming Tab/Bookmark, Android and iOS, Clear Gaming Policy, Information on Streamer Dashboard
Image 9
Today’s #WomensHistoryMonth featured creator is @missvixenonfb. She’s live right now dropping into Verdansk in @CallofDuty: Warzone! 🎮 -
Attributes:
- Caption: A woman in a black dress is smiling at the camera
- Keywords: Miss Vixen, 6:00 PM PST, Facebook, Gaming, Den
Image 10
Today’s #WomensHistoryMonth featured creator is @missvixenonfb. She’s live right now dropping into Verdansk in @CallofDuty: Warzone! 🎮 -
Attributes:
- Caption: Miss Vixen is the host of Miss Vixen Gaming Den on Facebook
- Keywords: Miss Vixen, 6:00 PM PST, Facebook, Gaming, Den
… and 274 more images
Additional Properties
| Property | Value |
|---|---|
| Wikidata Link | Open Wikidata |
| Property | Value |
|---|---|
| Foundation Date | 2004 |
| Owned By | Meta |
| Named After | face book |
| Inception | 2004-02-04 |
| Topic’S Main Category | Category:Facebook |
| Described By Source | Lentapedia, Lentapedia |
| Programmed In | PHP |
| Operator | Meta |
| Instagram Username | |
| The Guardian Topic Id | technology/facebook |
| Encyclopædia Britannica Online Id | topic/Facebook |
| Facebook Username | |
| Quora Topic Id | Facebook-product, Facebook-Privacy-4 |
| Founded By | Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes |
| File Format Wiki Page Id | |
| Cultureel Woordenboek Id | media/facebook |
| Freebase Id | /m/02y1vz |
| X (Twitter) Username | FacebookApp (as of 2020-04-19, from 2019-09-18) |
| Award Received | ‘Verschlossene Auster’ award (as of 2016) |
| Viaf Cluster Id | 186061244 |
| Library Of Congress Authority Id | n2007076967 |
| Bibsys Id | 9076306 |
| Ne.Se Id | |
| Dagens Nyheter Topic Id | |
| Gnd Id | 7679337-0 |
| Alexa Rank | 3 (as of 2017-11-07), 3 (as of 2017-11-20), 5 (as of 2019-10-02), 3 (as of 2019-05-16), 3 (as of 2017-10-23) |
| Official App | Facebook app |
| Search Formatter Url | https://www.facebook.com/search/top/?q=$1 |
| Language Of Work Or Name | English, Traditional Chinese, Simplified Chinese, Japanese |
| Giphy Username | |
| Different From | Meta |
| Stack Exchange Tag | https://stackoverflow.com/tags/facebook |
| Google+ Id | 103926722020369884651 |
| Brockhaus Enzyklopädie Online Id | |
| Yahoo Answers Category Id | 2115500145 |
| Google News Topics Id | CAAqJggKIiBDQkFTRWdvSkwyMHZNREo1TVhaNkVnVmxiaTFIUWlnQVAB |
| Creator | Mark Zuckerberg |
| Topic Has Template | Template:Facebook |
| Pronunciation Audio | LL-Q150 (fra)-0x010C-Facebook.wav |
| Klexikon Article Id | |
| Hashtag | Facebook, FacebookDown (as of 2019-03-13) |
| Name | |
| Metro Topic Id | |
| Dr Topic Id | |
| Gran Enciclopèdia Catalana Id (Former Scheme) | 0517644 |
| Downdetector Id | |
| Omegawiki Defined Meaning | 963275 |
| Image | Screen of Facebook (2).PNG |
| Open Library Subject Id | facebook, facebook_(electronic_resource) |
| Author | Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes |
| Rationalwiki Id | Social_media_platforms#Facebook, Facebook |
| Official Blog Url | https://about.facebook.com/news |
| History Of Topic | history of Facebook |
| Yso Id | 21063 |
| Kbpedia Id | |
| Terms Of Service Url | https://www.facebook.com/terms.php |
| Privacy Policy Url | https://www.facebook.com/policy.php, https://www.facebook.com/privacy/policy/ |
| Tos;Dr Service Id | 182 |
| Treccani Id | |
| Described At Url | https://techcrunch.com/2019/04/03/facebook-records-exposed-server/, https://www.newstatesman.com/science-tech/big-tech/2021/10/how-do-you-solve-a-problem-like-facebook, https://www.facebook.com/facebookapp/info |
| Bbc News Topic Id | cmj34zmwxjlt |
| Hrvatska Enciklopedija Id | 68087 |
| Trustpilot Company Id | facebook.com |
| Github Topic | facebook, facebook-data, fb |
| Subreddit | |
| Service Status Information Url | https://developers.facebook.com/status/ |
| Ávvir Topic Id | |
| France 24 Topic Id (French) | |
| Alternativeto Software Id | |
| Social Media Followers | 1,150,000 (as of 2021-07-02), 167,824 (as of 2021-10-09), 367,549 (as of 2023-02-09), 1,250,000 (as of 2023-03-22), 1,410,000 (as of 2024-01-16) (+3 more) |
| Armeniapedia Id | 13278 |
| Significant Event | 2021 Facebook outage (as of 2021-10-04), access restriction (from 2022), access restriction (from 2023-08-01, until 2023-11-01), Facebook–Cambridge Analytica data scandal (as of 2019) |
| Online Pwn Encyclopedia Id | 5297605 |
| National Library Of Israel J9U Id | 987007290086705171 |
| Main Wikidata Property | Facebook username, Facebook image ID |
| Lex Id | |
| Latvian National Encyclopedia Online Id | 140633 |
| Personality Database Profile Id | 51797 |
| Nl Cr Aut Id | ph567279 |
| Uk Parliament Thesaurus Id | 397248 |
| Wordnet 3.1 Synset Id | 00000015-n |
| Niconicopedia Id | |
| Platform | iOS, Android |
| National Library Of Latvia Id | 000166889 |
| Reddit Topic Id | |
| On Focus List Of Wikimedia Project | Wikipedia:Vital articles/Level/4 (as of 2022-10-31) |
| Google Knowledge Graph Id | /g/1225dd9m |
| Namuwiki Id | 페이스북 |
| Influencewatch Id | for-profit/facebook |
| University Of Barcelona Authority Id | 981060024166706706 |
| Cantic Id | 981060024166706706 |
| Fandom Article Id | apps:Facebook, logos:Facebook, logo:Facebook, youtube:Facebook App |
| Bbc Things Id | 3c3f3366-06ea-44fc-afa8-aa3bfac49a87 |
| Radio France Person Id | |
| Languages Spoken, Written Or Signed | English, Spanish, German, French, Standard Chinese |
| Youtube Handle | facebookapp |
| Short Name | FB |
| Number Of Registered Users/Contributors | 2,940,000,000 (as of 2022-03-31) |
| Youtube Channel Id | UCcr9tciZbuvJrEVAgIXCp8Q (as of 2023-10-29, from 2009-05-06) |
| Mod Db Company Id | |
| Wikikids Id | |
| Ifttt Service Id | facebook, facebook_lead_ads, facebook_pages |
| Gran Enciclopèdia Catalana Id | |
| Bnmm Authority Id | 000064870 |
| Steamgriddb Id | 5285495 |
| Threads Username | |
| Vikidia Article Id | en:Facebook, it:Facebook, fr:Facebook |
| Kisti Id | K000228584 |
| Crunchbase Organization Id | |
| Foldoc Id | facebook.com |
| Itv News Topic Id | |
| Bing Entity Id | 4bc8f781-7083-d1a0-f781-9466e0eb62e7 |
| Libération Topic Id | |
| Le Monde Id | |
| New York Post Topic Id | |
| Domain Name | facebook.com, thefacebook.com, fb.com, facebook.net, fb.me |
| Investor | Founders Fund |
| Mobygames Attribute Id | 1720 |
| Location Of Creation | Harvard University |
| The New Yorker Topic Id | |
| Imdb Keyword | |
| Tf1 Info Topic Id | 10157 |
| Openstreetmap Key | contact:facebook, facebook |
| Number Of Volunteers | 9 (as of 2015) |
| Member Count | 9 (as of 2015) |
| Know Your Meme Slug | facebook-meta (as of 2025-10-26) |
| Nla Trove People Id | 1502956 |
| Country Of Origin | United States |
| Teen Vogue Tag Id | |
| Out Tag Id | |
| Facebook Id | |
| Twitter Username | FacebookApp (as of 2020-04-19, from 2019-09-18) |
Revenue History
| Revenue ($) | Year information | Bucket |
|---|---|---|
| $122.00 | as of 2015 | UNDER-1M |
Employees History
| Employees | Year information | Bucket |
|---|---|---|
| 0 | as of 2015 | UNDER-100 |