Facebook

American online social media and social networking service

📋 3 Guidelines

🔗 Connections

Region

Guideline Year

Language

Revenue Range

Employees Range

Foundation Date

Foundation Year Bucket

🎨 Color Analysis

Color Tone

👁️ Visual Attributes

👤 Human Attributes

Official Websites

Brand Guidelines

UNKNOWN

Brand Summary

Mission
  • Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them [^1].
Core Values
  • community
  • connection
  • sharing
  • expression
Target Audience
  • Anyone who wants to use Facebook’s brand assets in marketing, advertising, entertainment, news, and commentary, including advertisers, partners, and content creators [^2].
Personality Traits
  • approachable
  • global
  • consistent
  • trustworthy
Visual Identity Overview
  • The visual identity centers on the ‘f’ Logo, Thumb Icon, and Find Us On Facebook Badge, with strict rules for clear space, shape, proportions, and color usage. Assets must be used as provided, without modification, and always in context with Facebook’s UI. The brand uses blue, white, grey, and black for its assets, and emphasizes minimalism, clarity, and legibility [^3].

Categories

Brand Voice
  • Capitalize the word “Facebook,” except when it’s part of a web address.
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
  • Don’t use Facebook logos and icons in place of words.
  • The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Brand Imagery
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Color Palette
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • The approved “f” Logo files are provided as a download on the Brand Resource Center. Color Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
  • Do not modify the lockup in any way, such as changing the design or color. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Don’t modify the Find Us On Facebook Badge in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t alter the logo colors or scale.
  • Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
Typography
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • When customizing type layers for iOS, use Helvetica font When customizing for Android, use Roboto font
  • When customizing type layers, use Helvetica font
  • Do match the fonts to the relevant device or operating system when customizing: - For iOS, use San Francisco font - For Android, use Roboto font - For Web, use Helvetica font
Logo Usage
  • The primary use of the “f” Logo is to promote your organization’s presence on Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook word mark.
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
  • Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
  • Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
  • Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
  • Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t animate or fabricate physical objects in the form of our “f” Logo.
  • Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
  • Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
  • Do use the “f” Logo when referring to your presence on Facebook.
  • Do ensure the “f” Logo is equal in size to neighboring icons.
  • Don’t alter the logo design or colors.
  • Don’t fabricate physical objects in the form of the “f” Logo.
  • When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
  • In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
  • The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.
  • The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
  • When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
  • Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
  • Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
Tone And Messaging
  • Capitalize the word “Facebook,” except when it’s part of a web address.
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
  • Don’t use Facebook logos and icons in place of words.
  • The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Visual Style
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Iconography
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
  • Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
  • Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
  • Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
  • Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t animate or fabricate physical objects in the form of our “f” Logo.
  • Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
  • Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
  • Do use the “f” Logo when referring to your presence on Facebook..
  • Do ensure the “f” Logo is equal in size to neighboring icons.
  • Don’t alter the logo design or colors.
  • Don’t fabricate physical objects in the form of the “f” Logo.
  • When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
  • In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
  • The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos
  • The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
  • When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
  • Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
  • Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
  • The Thumb Icon is one of Facebook’s identifiable marks. This icon is meant to represent the concept of “liking” something on Facebook.
  • Only use the Thumb Icon with a clear written call to action (for example: “Like us on Facebook”, “Install our app on Facebook”, “For use with Facebook”) to reference your Facebook presence. No other icons should be used with the Thumb Icon.
  • This mark does not replace Like thumbs found in the Facebook product This is the primary and approved Thumb to use in your marketing.
  • To preserve the integrity of the Thumb Icon, always maintain a minimum clear space around the logo. This clear space insulates our Thumb Icon from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Thumb Icon. The proportions and shape of the Thumb Icon should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Do not present the Thumb Icon in a way that makes it the most distinctive or prominent feature of what you’re creating. Similarly, be sure the Thumb Icon is reproduced in a legible size.
  • Do not modify the Thumb Icon in any way, such as changing the design or color.
  • Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”).
  • When using the Thumb Icon online, it should link directly to your Page on Facebook.
  • Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t use the Thumb Icon in Facebook Ads.
  • Don’t substitute the Thumb Icon for the word “like” in text.
  • Don’t animate or fabricate physical objects in the form of our Thumb Icon.
  • Don’t use the Thumb Icon alongside other Facebook symbols or icons.
  • Don’t use an outlined thumb with the cuff detached.
  • Don’t use a solid thumb with the cuff attached.
  • Don’t change the Reaction bright blue from the product color to Facebook Blue 70.
  • Don’t redraw or recreate the thumb as an illustrated icon.
  • Be sure to fill the hand of the primary thumb with white when placing on any color, photographic or illustrative backgrounds.
  • Reactions are an extension of the Like Button to give people more ways to share their reaction to a post in a quick and easy way. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Reactions. Never alter the proportions and shape of the Reactions (and surrounding UI) for any reason.
  • Reactions are not emojis or individual icons, and they cannot be used in this way. It’s important to show Reactions in the way they are intended to be used on Facebook-as a quick and easy way to express how you feel.
  • Video or Facebook Live Broadcast We don’t provide animations of Reactions. To include Reactions in your video, show the Reactions within the Facebook UI as they appear and function in the product.
  • Facebook Live: The “floating” Reactions are only intended for use during a Facebook Live broadcast and other instances within Facebook products. Don’t use the “floating” Reactions outside the context of Facebook products, whether animated or static, in your marketing
  • Use Reactions only as they appear and exactly how they function within the context of Facebook UI. Reactions cannot be used for creative purposes. Only use Reactions as a collection-do not use them as individual icons or as the most prominent feature of your marketing
  • Do use Reactions only as they appear and similar to how they function within the context of Facebook UI.
  • Do use Reactions as one collection: Like, Love, Haha, Wow, Sad, Angry. Do not use Reactions as individual icons.
  • Do use relevant messaging and as a full collection if shown outside of the Facebook UI.
  • When using Reactions within a Facebook user interface, follow the User Interface guidelines available on the Facebook Brand Resource Center.
  • Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
  • Don’t break up the collection of Reactions and prioritize or feature any Reactions as individual icons.
  • Don’t animate or fabricate physical objects in the form of Reactions.
  • Don’t use alternate or customized Reactions as a replacement or an addition to the collection of Reactions.
  • Don’t use Reactions for creative purposes.
  • Do use provided templates.
  • Do always use the complete collection.
  • Don’t not show a Reactions as an incomplete set.
  • Don’t modify Reactions.
Layout And Composition
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.

2019

Brand Summary

Mission
  • Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them [^1].
Core Values
  • community
  • connection
  • sharing
  • expression
Target Audience
  • Anyone who wants to use Facebook’s brand assets in marketing, advertising, entertainment, news, and commentary, including advertisers, partners, and content creators [^2].
Personality Traits
  • approachable
  • global
  • consistent
  • trustworthy
Visual Identity Overview
  • The visual identity centers on the ‘f’ Logo, Thumb Icon, and Find Us On Facebook Badge, with strict rules for clear space, shape, proportions, and color usage. Assets must be used as provided, without modification, and always in context with Facebook’s UI. The brand uses blue, white, grey, and black for its assets, and emphasizes minimalism, clarity, and legibility [^3].

Categories

Brand Voice
  • Capitalize the word “Facebook,” except when it’s part of a web address.
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
  • Don’t use Facebook logos and icons in place of words.
  • The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Brand Imagery
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Color Palette
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • The approved “f” Logo files are provided as a download on the Brand Resource Center. Color Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
  • Do not modify the lockup in any way, such as changing the design or color. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Don’t modify the Find Us On Facebook Badge in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t alter the logo colors or scale.
  • Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
Typography
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • When customizing type layers for iOS, use Helvetica font When customizing for Android, use Roboto font
  • When customizing type layers, use Helvetica font
  • Do match the fonts to the relevant device or operating system when customizing: - For iOS, use San Francisco font - For Android, use Roboto font - For Web, use Helvetica font
Logo Usage
  • The primary use of the “f” Logo is to promote your organization’s presence on Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook word mark.
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
  • Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
  • Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
  • Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
  • Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t animate or fabricate physical objects in the form of our “f” Logo.
  • Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
  • Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
  • Do use the “f” Logo when referring to your presence on Facebook.
  • Do ensure the “f” Logo is equal in size to neighboring icons.
  • Don’t alter the logo design or colors.
  • Don’t fabricate physical objects in the form of the “f” Logo.
  • When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
  • In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
  • The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.
  • The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
  • When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
  • Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
  • Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
Tone And Messaging
  • Capitalize the word “Facebook,” except when it’s part of a web address.
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
  • Don’t use Facebook logos and icons in place of words.
  • The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Visual Style
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Iconography
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
  • Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
  • Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
  • Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
  • Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t animate or fabricate physical objects in the form of our “f” Logo.
  • Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
  • Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
  • Do use the “f” Logo when referring to your presence on Facebook..
  • Do ensure the “f” Logo is equal in size to neighboring icons.
  • Don’t alter the logo design or colors.
  • Don’t fabricate physical objects in the form of the “f” Logo.
  • When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
  • In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
  • The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos
  • The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
  • When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
  • Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
  • Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
  • The Thumb Icon is one of Facebook’s identifiable marks. This icon is meant to represent the concept of “liking” something on Facebook.
  • Only use the Thumb Icon with a clear written call to action (for example: “Like us on Facebook”, “Install our app on Facebook”, “For use with Facebook”) to reference your Facebook presence. No other icons should be used with the Thumb Icon.
  • This mark does not replace Like thumbs found in the Facebook product This is the primary and approved Thumb to use in your marketing.
  • To preserve the integrity of the Thumb Icon, always maintain a minimum clear space around the logo. This clear space insulates our Thumb Icon from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Thumb Icon. The proportions and shape of the Thumb Icon should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Do not present the Thumb Icon in a way that makes it the most distinctive or prominent feature of what you’re creating. Similarly, be sure the Thumb Icon is reproduced in a legible size.
  • Do not modify the Thumb Icon in any way, such as changing the design or color.
  • Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”).
  • When using the Thumb Icon online, it should link directly to your Page on Facebook.
  • Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t use the Thumb Icon in Facebook Ads.
  • Don’t substitute the Thumb Icon for the word “like” in text.
  • Don’t animate or fabricate physical objects in the form of our Thumb Icon.
  • Don’t use the Thumb Icon alongside other Facebook symbols or icons.
  • Don’t use an outlined thumb with the cuff detached.
  • Don’t use a solid thumb with the cuff attached.
  • Don’t change the Reaction bright blue from the product color to Facebook Blue 70.
  • Don’t redraw or recreate the thumb as an illustrated icon.
  • Be sure to fill the hand of the primary thumb with white when placing on any color, photographic or illustrative backgrounds.
  • Reactions are an extension of the Like Button to give people more ways to share their reaction to a post in a quick and easy way. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Reactions. Never alter the proportions and shape of the Reactions (and surrounding UI) for any reason.
  • Reactions are not emojis or individual icons, and they cannot be used in this way. It’s important to show Reactions in the way they are intended to be used on Facebook-as a quick and easy way to express how you feel.
  • Video or Facebook Live Broadcast We don’t provide animations of Reactions. To include Reactions in your video, show the Reactions within the Facebook UI as they appear and function in the product.
  • Facebook Live: The “floating” Reactions are only intended for use during a Facebook Live broadcast and other instances within Facebook products. Don’t use the “floating” Reactions outside the context of Facebook products, whether animated or static, in your marketing
  • Use Reactions only as they appear and exactly how they function within the context of Facebook UI. Reactions cannot be used for creative purposes. Only use Reactions as a collection-do not use them as individual icons or as the most prominent feature of your marketing
  • Do use Reactions only as they appear and similar to how they function within the context of Facebook UI.
  • Do use Reactions as one collection: Like, Love, Haha, Wow, Sad, Angry. Do not use Reactions as individual icons.
  • Do use relevant messaging and as a full collection if shown outside of the Facebook UI.
  • When using Reactions within a Facebook user interface, follow the User Interface guidelines available on the Facebook Brand Resource Center.
  • Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
  • Don’t break up the collection of Reactions and prioritize or feature any Reactions as individual icons.
  • Don’t animate or fabricate physical objects in the form of Reactions.
  • Don’t use alternate or customized Reactions as a replacement or an addition to the collection of Reactions.
  • Don’t use Reactions for creative purposes.
  • Do use provided templates.
  • Do always use the complete collection.
  • Don’t not show a Reactions as an incomplete set.
  • Don’t modify Reactions.
Layout And Composition
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.

2016

Brand Summary

Mission
  • Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them [^1].
Core Values
  • community
  • connection
  • sharing
  • expression
Target Audience
  • Anyone who wants to use Facebook’s brand assets in marketing, advertising, entertainment, news, and commentary, including advertisers, partners, and content creators [^2].
Personality Traits
  • approachable
  • global
  • consistent
  • trustworthy
Visual Identity Overview
  • The visual identity centers on the ‘f’ Logo, Thumb Icon, and Find Us On Facebook Badge, with strict rules for clear space, shape, proportions, and color usage. Assets must be used as provided, without modification, and always in context with Facebook’s UI. The brand uses blue, white, grey, and black for its assets, and emphasizes minimalism, clarity, and legibility [^3].

Categories

Brand Voice
  • Capitalize the word “Facebook,” except when it’s part of a web address.
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
  • Don’t use Facebook logos and icons in place of words.
  • The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Brand Imagery
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Color Palette
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • The approved “f” Logo files are provided as a download on the Brand Resource Center. Color Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
  • Do not modify the lockup in any way, such as changing the design or color. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Don’t modify the Find Us On Facebook Badge in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t alter the logo colors or scale.
  • Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
Typography
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • When customizing type layers for iOS, use Helvetica font When customizing for Android, use Roboto font
  • When customizing type layers, use Helvetica font
  • Do match the fonts to the relevant device or operating system when customizing: - For iOS, use San Francisco font - For Android, use Roboto font - For Web, use Helvetica font
Logo Usage
  • The primary use of the “f” Logo is to promote your organization’s presence on Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook word mark.
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
  • Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
  • Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
  • Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
  • Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t animate or fabricate physical objects in the form of our “f” Logo.
  • Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
  • Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
  • Do use the “f” Logo when referring to your presence on Facebook.
  • Do ensure the “f” Logo is equal in size to neighboring icons.
  • Don’t alter the logo design or colors.
  • Don’t fabricate physical objects in the form of the “f” Logo.
  • When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
  • In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
  • The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.
  • The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
  • When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
  • Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
  • Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
Tone And Messaging
  • Capitalize the word “Facebook,” except when it’s part of a web address.
  • Display the word “Facebook” in the same font size and style as the content surrounding it.
  • Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.
  • Don’t use Facebook logos and icons in place of words.
  • The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo.
Visual Style
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
Iconography
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.
  • Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”).
  • Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons.
  • Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns.
  • Do use the “f” Logo to refer to your presence on Facebook, such as your Page, profile, group, or event.
  • Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook.
  • Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t animate or fabricate physical objects in the form of our “f” Logo.
  • Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication.
  • Don’t use Facebook wordmark to represent your presence on Facebook. The wordmark is reserved for corporate use and represents Facebook, the company.
  • Do use the “f” Logo when referring to your presence on Facebook..
  • Do ensure the “f” Logo is equal in size to neighboring icons.
  • Don’t alter the logo design or colors.
  • Don’t fabricate physical objects in the form of the “f” Logo.
  • When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes.
  • In particular, we require that the"f" Logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center.
  • The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos
  • The “f” Logo may be used alone or alongside other social icons to represent your presence on Facebook.
  • When displaying the “f” Logo in your app array it should be equal in size to neighboring logos. Be sure to maintain its circular shape and proportions while providing adequate clear-space between other logos.
  • Do not create any variations of the “f” Logo, only use what’s available through the Brand Resource Center.
  • Use the “f” Logo in the colors provided in the asset download: blue, grey, white or black.
  • The Thumb Icon is one of Facebook’s identifiable marks. This icon is meant to represent the concept of “liking” something on Facebook.
  • Only use the Thumb Icon with a clear written call to action (for example: “Like us on Facebook”, “Install our app on Facebook”, “For use with Facebook”) to reference your Facebook presence. No other icons should be used with the Thumb Icon.
  • This mark does not replace Like thumbs found in the Facebook product This is the primary and approved Thumb to use in your marketing.
  • To preserve the integrity of the Thumb Icon, always maintain a minimum clear space around the logo. This clear space insulates our Thumb Icon from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Thumb Icon. The proportions and shape of the Thumb Icon should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Do not present the Thumb Icon in a way that makes it the most distinctive or prominent feature of what you’re creating. Similarly, be sure the Thumb Icon is reproduced in a legible size.
  • Do not modify the Thumb Icon in any way, such as changing the design or color.
  • Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”).
  • When using the Thumb Icon online, it should link directly to your Page on Facebook.
  • Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.
  • Don’t use the Thumb Icon in Facebook Ads.
  • Don’t substitute the Thumb Icon for the word “like” in text.
  • Don’t animate or fabricate physical objects in the form of our Thumb Icon.
  • Don’t use the Thumb Icon alongside other Facebook symbols or icons.
  • Don’t use an outlined thumb with the cuff detached.
  • Don’t use a solid thumb with the cuff attached.
  • Don’t change the Reaction bright blue from the product color to Facebook Blue 70.
  • Don’t redraw or recreate the thumb as an illustrated icon.
  • Be sure to fill the hand of the primary thumb with white when placing on any color, photographic or illustrative backgrounds.
  • Reactions are an extension of the Like Button to give people more ways to share their reaction to a post in a quick and easy way. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Reactions. Never alter the proportions and shape of the Reactions (and surrounding UI) for any reason.
  • Reactions are not emojis or individual icons, and they cannot be used in this way. It’s important to show Reactions in the way they are intended to be used on Facebook-as a quick and easy way to express how you feel.
  • Video or Facebook Live Broadcast We don’t provide animations of Reactions. To include Reactions in your video, show the Reactions within the Facebook UI as they appear and function in the product.
  • Facebook Live: The “floating” Reactions are only intended for use during a Facebook Live broadcast and other instances within Facebook products. Don’t use the “floating” Reactions outside the context of Facebook products, whether animated or static, in your marketing
  • Use Reactions only as they appear and exactly how they function within the context of Facebook UI. Reactions cannot be used for creative purposes. Only use Reactions as a collection-do not use them as individual icons or as the most prominent feature of your marketing
  • Do use Reactions only as they appear and similar to how they function within the context of Facebook UI.
  • Do use Reactions as one collection: Like, Love, Haha, Wow, Sad, Angry. Do not use Reactions as individual icons.
  • Do use relevant messaging and as a full collection if shown outside of the Facebook UI.
  • When using Reactions within a Facebook user interface, follow the User Interface guidelines available on the Facebook Brand Resource Center.
  • Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors.
  • Don’t break up the collection of Reactions and prioritize or feature any Reactions as individual icons.
  • Don’t animate or fabricate physical objects in the form of Reactions.
  • Don’t use alternate or customized Reactions as a replacement or an addition to the collection of Reactions.
  • Don’t use Reactions for creative purposes.
  • Do use provided templates.
  • Do always use the complete collection.
  • Don’t not show a Reactions as an incomplete set.
  • Don’t modify Reactions.
Layout And Composition
  • To preserve the integrity of the “f” Logo, always maintain a minimum clear space around the logo. This clear space insulates our “f” Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the “f” Logo. The proportions and shape of the “f” Logo should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
  • Be sure the “f” Logo is reproduced in a legible size and that they do not appear subordinate to any neighboring logo included on the creative executions. Similarly, do not present the “f” Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
  • Do not modify the logos in any way, such as changing the design or color. The correct color versions to use are the blue or reversed-out to white. If you are unable to use the correct color due to technical limitations, you may revert to black and white.

Promotion Insights

Color Analysis

Statistics computed across 284 images

ColorMean
Blue37.2%
Black34.1%
Dark Blue31.5%
White29.1%
Dark Green25.6%
Turquoise19.4%
Purple18.8%
Gray18.8%

Tone Distribution

ToneMean
Warm8.0%
Neutral41.0%
Cool51.0%

Sample Images

Image 1

Image 1

Up next for our #MentalHealth Awareness Month featured streams we have @tellevsn. She’s live right now hosting a charity stream for @800273TALK. 📺 -

Attributes:

  • Caption: A woman in braids is on a purple background
  • Keywords: woman, braids, purple, background, television, facebook, gc, television

Image 2

Image 2

Things are heating up as the @sggamerpro crew continue their @PlayHearthstone tournament - tune in to find out if @nayarasylvestre can hold her lead against some tough competitors🎴 🔴|

Attributes:

  • Caption: Super Girl Gamer Pro is streaming now
  • Keywords: gaming, streaming, super girl, gamer pro, watch live, twitch, facebook, heartstone, fantasy, action, adventure, female, warrior, hero, video game, live stream

Image 3

Image 3

[waves hand] you will reply with your favorite Star Wars video game…

Attributes:

  • Caption: May the fourth be with you
  • Keywords: Star Wars, Star Wars Day, May the 4th, May the Force be with you, Star Wars Episode IV, Star Wars Episode IV: A New Hope, Millennium Falcon, Star Destroyer

Image 4

Image 4

Find out which Legends are in a League of their own in the latest round of the #LeagueOfLegends tournament from @sggamerpro! 🔴 |

Attributes:

  • Caption: Super Girl Gamer Pro streaming now
  • Keywords: Super Girl Gamer Pro, streaming, League of Legends, girl, gamer, live, watch, Facebook, Twitch, SGGP, Riot Games

Image 5

Image 5

It’s time for the #F1Esports Challengers, where 16 of the best new talent on PC battle across 6 events for a place with the Pros – who’s going to take the chance to be signed by an @F1 team? 🏆 -

Attributes:

  • Caption: Challengers is an official sponsor of the F1 Esports Series
  • Keywords: Challengers, F1, Esports, Series, DHL, Panatec

Image 6

Image 6

It’s time for the #F1Esports Challengers, where 16 of the best new talent on PC battle across 6 events for a place with the Pros – who’s going to take the chance to be signed by an @F1 team? 🏆 -

Attributes:

  • Caption: The Challengers logo for the F1 Esports Series
  • Keywords: F1, Esports, Challengers, DHL, Panatec

Image 7

Image 7

🔧 Product Update 🔧 We are bringing New Pages Experience to more creators and making moderation more accessible on mobile! To catch up on all the latest updates from our team read here:

Attributes:

  • Caption: Facebook Gaming Product Update
  • Keywords: Facebook, Gaming, Product Update, New Pages Experience, New Level Up Creators, Android Clip Trimming, Trimming Viewers, Facebook Live Premieres

Image 8

Image 8

🔧 Product Update 🔧 We are bringing New Pages Experience to more creators and making moderation more accessible on mobile! To catch up on all the latest updates from our team read here:

Attributes:

  • Caption: Facebook Gaming Product Update
  • Keywords: Facebook, Gaming, Product Update, Mobile Access, Moderator Dashboards, Community Managers, Creators, Clip Library, Gaming Tab/Bookmark, Android and iOS, Clear Gaming Policy, Information on Streamer Dashboard

Image 9

Image 9

Today’s #WomensHistoryMonth featured creator is @missvixenonfb. She’s live right now dropping into Verdansk in @CallofDuty: Warzone! 🎮 -

Attributes:

  • Caption: A woman in a black dress is smiling at the camera
  • Keywords: Miss Vixen, 6:00 PM PST, Facebook, Gaming, Den

Image 10

Image 10

Today’s #WomensHistoryMonth featured creator is @missvixenonfb. She’s live right now dropping into Verdansk in @CallofDuty: Warzone! 🎮 -

Attributes:

  • Caption: Miss Vixen is the host of Miss Vixen Gaming Den on Facebook
  • Keywords: Miss Vixen, 6:00 PM PST, Facebook, Gaming, Den

… and 274 more images

Additional Properties

PropertyValue
Wikidata LinkOpen Wikidata
PropertyValue
Foundation Date2004
Owned ByMeta
Named Afterface book
Inception2004-02-04
Topic’S Main CategoryCategory:Facebook
Described By SourceLentapedia, Lentapedia
Programmed InPHP
OperatorMeta
Instagram Usernamefacebook
The Guardian Topic Idtechnology/facebook
Encyclopædia Britannica Online Idtopic/Facebook
Facebook Usernamefacebook
Quora Topic IdFacebook-product, Facebook-Privacy-4
Founded ByMark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes
File Format Wiki Page IdFacebook
Cultureel Woordenboek Idmedia/facebook
Freebase Id/m/02y1vz
X (Twitter) UsernameFacebookApp (as of 2020-04-19, from 2019-09-18)
Award Received‘Verschlossene Auster’ award (as of 2016)
Viaf Cluster Id186061244
Library Of Congress Authority Idn2007076967
Bibsys Id9076306
Ne.Se Idfacebook
Dagens Nyheter Topic Idfacebook
Gnd Id7679337-0
Alexa Rank3 (as of 2017-11-07), 3 (as of 2017-11-20), 5 (as of 2019-10-02), 3 (as of 2019-05-16), 3 (as of 2017-10-23)
Official AppFacebook app
Search Formatter Urlhttps://www.facebook.com/search/top/?q=$1
Language Of Work Or NameEnglish, Traditional Chinese, Simplified Chinese, Japanese
Giphy Usernamefacebook
Different FromMeta
Stack Exchange Taghttps://stackoverflow.com/tags/facebook
Google+ Id103926722020369884651
Brockhaus Enzyklopädie Online Idfacebook
Yahoo Answers Category Id2115500145
Google News Topics IdCAAqJggKIiBDQkFTRWdvSkwyMHZNREo1TVhaNkVnVmxiaTFIUWlnQVAB
CreatorMark Zuckerberg
Topic Has TemplateTemplate:Facebook
Pronunciation AudioLL-Q150 (fra)-0x010C-Facebook.wav
Klexikon Article IdFacebook
HashtagFacebook, FacebookDown (as of 2019-03-13)
NameFacebook
Metro Topic Idfacebook
Dr Topic Idfacebook
Gran Enciclopèdia Catalana Id (Former Scheme)0517644
Downdetector Idfacebook
Omegawiki Defined Meaning963275
ImageScreen of Facebook (2).PNG
Open Library Subject Idfacebook, facebook_(electronic_resource)
AuthorMark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes
Rationalwiki IdSocial_media_platforms#Facebook, Facebook
Official Blog Urlhttps://about.facebook.com/news
History Of Topichistory of Facebook
Yso Id21063
Kbpedia IdFacebook
Terms Of Service Urlhttps://www.facebook.com/terms.php
Privacy Policy Urlhttps://www.facebook.com/policy.php, https://www.facebook.com/privacy/policy/
Tos;Dr Service Id182
Treccani Idfacebook
Described At Urlhttps://techcrunch.com/2019/04/03/facebook-records-exposed-server/, https://www.newstatesman.com/science-tech/big-tech/2021/10/how-do-you-solve-a-problem-like-facebook, https://www.facebook.com/facebookapp/info
Bbc News Topic Idcmj34zmwxjlt
Hrvatska Enciklopedija Id68087
Trustpilot Company Idfacebook.com
Github Topicfacebook, facebook-data, fb
Subredditfacebook
Service Status Information Urlhttps://developers.facebook.com/status/
Ávvir Topic Idfacebook
France 24 Topic Id (French)facebook
Alternativeto Software Idfacebook
Social Media Followers1,150,000 (as of 2021-07-02), 167,824 (as of 2021-10-09), 367,549 (as of 2023-02-09), 1,250,000 (as of 2023-03-22), 1,410,000 (as of 2024-01-16) (+3 more)
Armeniapedia Id13278
Significant Event2021 Facebook outage (as of 2021-10-04), access restriction (from 2022), access restriction (from 2023-08-01, until 2023-11-01), Facebook–Cambridge Analytica data scandal (as of 2019)
Online Pwn Encyclopedia Id5297605
National Library Of Israel J9U Id987007290086705171
Main Wikidata PropertyFacebook username, Facebook image ID
Lex IdFacebook
Latvian National Encyclopedia Online Id140633
Personality Database Profile Id51797
Nl Cr Aut Idph567279
Uk Parliament Thesaurus Id397248
Wordnet 3.1 Synset Id00000015-n
Niconicopedia Idfacebook
PlatformiOS, Android
National Library Of Latvia Id000166889
Reddit Topic Idfacebook
On Focus List Of Wikimedia ProjectWikipedia:Vital articles/Level/4 (as of 2022-10-31)
Google Knowledge Graph Id/g/1225dd9m
Namuwiki Id페이스북
Influencewatch Idfor-profit/facebook
University Of Barcelona Authority Id981060024166706706
Cantic Id981060024166706706
Fandom Article Idapps:Facebook, logos:Facebook, logo:Facebook, youtube:Facebook App
Bbc Things Id3c3f3366-06ea-44fc-afa8-aa3bfac49a87
Radio France Person Idfacebook
Languages Spoken, Written Or SignedEnglish, Spanish, German, French, Standard Chinese
Youtube Handlefacebookapp
Short NameFB
Number Of Registered Users/Contributors2,940,000,000 (as of 2022-03-31)
Youtube Channel IdUCcr9tciZbuvJrEVAgIXCp8Q (as of 2023-10-29, from 2009-05-06)
Mod Db Company Idfacebook
Wikikids IdFacebook
Ifttt Service Idfacebook, facebook_lead_ads, facebook_pages
Gran Enciclopèdia Catalana Idfacebook
Bnmm Authority Id000064870
Steamgriddb Id5285495
Threads Usernamefacebook
Vikidia Article Iden:Facebook, it:Facebook, fr:Facebook
Kisti IdK000228584
Crunchbase Organization Idfacebook
Foldoc Idfacebook.com
Itv News Topic Idfacebook
Bing Entity Id4bc8f781-7083-d1a0-f781-9466e0eb62e7
Libération Topic Idfacebook
Le Monde Idfacebook
New York Post Topic Idfacebook
Domain Namefacebook.com, thefacebook.com, fb.com, facebook.net, fb.me
InvestorFounders Fund
Mobygames Attribute Id1720
Location Of CreationHarvard University
The New Yorker Topic Idfacebook
Imdb Keywordfacebook
Tf1 Info Topic Id10157
Openstreetmap Keycontact:facebook, facebook
Number Of Volunteers9 (as of 2015)
Member Count9 (as of 2015)
Know Your Meme Slugfacebook-meta (as of 2025-10-26)
Nla Trove People Id1502956
Country Of OriginUnited States
Teen Vogue Tag Idfacebook
Out Tag Idfacebook
Facebook Idfacebook
Twitter UsernameFacebookApp (as of 2020-04-19, from 2019-09-18)

Revenue History

Revenue ($)Year informationBucket
$122.00as of 2015UNDER-1M

Employees History

EmployeesYear informationBucket
0as of 2015UNDER-100
🐛 Report