Fandango

📋 1 Guidelines

🔗 Connections

Sector

E commerce Entertainment

Region

Usa

Guideline Year

2015

Language

English

Tags

Internet Entertainment

Official Websites

Brand Guidelines

2015

Brand Summary

Mission
  • To delight movie fans with engaging content, indispensable information, and innovative tools to best deliver their total movie experience - anytime, anywhere.
Core Values
  • Simplicity
  • Clarity
  • Magnetism
  • Definitiveness
  • Playfulness
Target Audience
  • Movie fans everywhere, engaged at every point of the movie-going experience, including learning about movies, enjoying big screen events, and staying connected through clips and exclusive content.
Personality Traits
  • Refreshingly easy
  • Remarkably clear
  • Magnetic
  • Definitive
  • Playful
  • Bright
  • Witty
  • Clever
Visual Identity Overview
  • The brand uses a clean, modern visual style with bold, sans-serif typography, a vibrant orange and blue color palette, and distinctive logo marks resembling stylized movie tickets. Visual elements emphasize clarity, simplicity, and high impact, with strict guidelines for logo usage, clearspace, and color consistency.

Categories

Brand Voice
  • We’re Refreshingly Easy and Remarkably Clear
  • We work hard to achieve simplicity. With an empathetic mindset and intuitive eye, we create experiences that are focused, effortless and elegant. We never settle until everything is just right.
  • MAGNETIC We Draw People In
  • Our enthusiasm is infectious — customers enjoy spending time with us because we’re excited about making going to the movies better. Our communications make people look forward to hearing from us, engaging with us and sharing what we have to say.
  • DEFINITIVE We’re the ‘Go-To’ for People Who Go to the Movies
  • We help people discover new movies, feed their anticipation and provide tools to plan and share the ultimate movie-going experience. Our thoroughness and insight leave audiences informed, relaxed, prepared and excited.
  • PLAYFUL We Want Everybody to Have A Good Time
  • We love movies, and we want others to love them too. We’re always looking for ways to add a wink and a smile to our communications. We surprise and delight customers with our clever tone and crisp, engaging personality.
  • Sounds Clear Smart Fluid Not Basic Bare Rigid
  • SIMPLE Instead Of Saying Check here to apply a Fandango code or gift card to this order. Instead Of Saying It’s show and tell time! Now’s your chance to play the role of movie critic. How did you like Amour? Instead Of Saying Although you redeem Mobile Tickets in the same way as conventional tickets, there is a difference in the way you will receive your Mobile Ticket if you’ve purchased it on a Fandango mobile app or from the Fandango website.
  • ⊲ Be More Intuitive Got a Fandango Code or Gift Card? Enter the number here to use it with your order.
  • ⊲ Get to the Point How was Amour? We’d love to hear your thoughts.
  • ⊲ Add Clarity You can buy movie tickets at Fandango.com or through our mobile app and have them sent directly to your smartphone.
  • Sounds Lively Passionate Upbeat Not Self-Absorbed Insider Frenetic
  • MAGNETIC Instead Of Saying Ticket Quantity Instead Of Saying Phase II: Mission Intel Check out photo and video galleries. Instead Of Saying 42 Hits Theaters + Movies Near You ⊲ Talk Like A Person How many tickets do you need? ⊲ Dial Up The Energy Phase II: Mission Intel Are you fan enough? ⊲ Share Your Excitement 42 Hits Theaters + Our Picks for the Weekend
  • Sounds Complete Authentic Knowledgeable
  • DEFINITIVE Instead Of Saying Welcome to Fandango. Let’s get the show on the road. ⊲ Be More Confident Go with Fandango. Download our mobile app now. ⊲ Be The Expert We recommend ⊲ Be The Authority Here’s what’s playing near you
  • Not Overwhelming Exclusive Exhaustive Instead Of Saying Featured Trailers + Clips Instead Of Saying Movie Times in 10011
  • Sounds Bright Witty Clever Not Flippant Sarcastic Cutesy Zany Silly
  • PLAYFUL Instead Of Saying Not sure which movie to show the little ones? What is appropriate, and for what age? Our guide can help (and even you adults might be entertained). Instead Of Saying Time to complete your order before your tickets are released: [00:00] Instead Of Saying Iron Man 3 Rocks Marvel’s Universe with Explosive Final Trailer ⊲ Reference Old School Our Family-Friendly Guide can help you find the right movies for kids of all ages. No earmuffs, no problem. ⊲ Be Less Robotic Don’t lose your ticket! They’ll be released when the countdown ends. [00:00] ⊲ Play With Language Heavy Metal: Final ‘Iron Man 3’ Trailer Rocks Marvel Universe
  • TONE OF VOICE Modulations SIMPLE MAGNETIC DEFINITIVE PLAYFUL SIMPLE MAGNETIC DEFINITIVE PLAYFUL SIMPLE MAGNETIC DEFINITIVE PLAYFUL SIMPLE MAGNETIC DEFINITIVE PLAYFUL Content and context change the tone of our voice. There are times to be clever and there are times to get to the point. When we understand audience needs and think about how we want people to feel, we communicate more effectively.
  • When people expect information and guidance, we’re more definitive, but still enthusiastic.
  • Examples - blogs, movie reviews, exclusive content (Weekend Ticket), movie overview pages, showtimes/ movies/guides, press releases, media appearances, sales
  • When people have questions or want to take action, we keeps things simple and stay upbeat.
  • Examples - mobile, signing up, buying tickets, customer service, FAQs, instructions
  • When we’re competing for people’s attention, our playful tone and engaging personality draw people in.
  • Examples - advertising, FanMail, promotions, gift cards, social media
Brand Imagery
  • Never reverse or reconfigure the direction of the logo.
  • Never switch the placement of the icon or the logo.
  • Never stretch or distort the proportions of the icon or logo.
  • Even if it is your fav color, never change the color of the icon or logo.
  • Never switch the typeface of the icon or logo.
  • Never apply the icon or logo on a heavily patterned background, as its legibility will be impaired.
  • Never add any effects to the icon or logo, including bevels and drop shadows.
  • Never outline the icon or logo.
  • Never change the color of the icon or logo, even in grayscale.
  • Never change the contrast of the logo.
  • Never change the logo to match the movie theme.
  • Watermark should be placed at lower right corner of the artwork. Safety space should be added to ensure proper placement.
  • For small scale use only.
  • Blending mode: Normal Opacity: 50%
Color Palette
  • RGB is used for on-screen images consisting of red, green and blue. It is the basic color model on computers and is used for web graphics or Microsoft word applications, but it is not used for print production.
  • Best for web, eMarketing, email and some Microsoft Office applications.
  • R255 G115 B0 HTML FF7300 R52 G120 B193 HTML 3478C1
  • CMYK is a four color print process consisting of cyan, magenta, yellow and black.
  • C0 M75 Y97 K0
  • Best for print collateral containing photos.
  • C76 M45 Y0 K0
  • (Pantone Matching System) is a solid color matching system. It is a purchased color/ink, which is blended to provide a consistent and perfect match to the colors specified in the Pantone color guide.
  • PMS 158 C
  • Best for offset printing, stationery, packaging, branding.
  • PMS 279 C
  • PMS 432 C
  • R51 G62 B72 HTML 333E48
  • CMYK C:77 M:63 Y50 K:36
Typography
  • Proxima Nova Regular Fandango
  • Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
  • Proxima Nova Bold Tertiary Headlines Bold ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
  • Times New Roman Italic Always title case Equals approx. half the x height of the primary typeface
  • Times New Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
  • Alternate Gothic No1 Always UPPERCASE Headlines FANDANGO
  • Alternate Gothic No1 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Logo Usage
  • When situations call for the logomark to be used on its own (for example, when space is extremely limited), it is imperative to use the version of the mark with a trademark symbol.
  • The Fandango logo is comprised of two elements: The logomark The logotype Both elements must appear together when using the logo to identify the Fandango brand (e.g. letterhead, masthead for a website, bottom of an ad). Both the vertical and horizontal versions are acceptable for general usage.
  • The logo is a registered trademark and therefore, the ® must be used when the signature appears unless scaled smaller than 350 px.
  • When choosing between Vertical and Horizontal Logos, use the Logo that best fills the allotted space.
  • Only use the black and white version if creative requires limited color. The “F” in the F mark must always be white, never reversed.
  • These are the smallest sizes logos can be before removing the trademark symbol. For the web, anything below 350 pixels across should have the trademark symbol removed.
  • If logo is 3 inches or wider it must have trademark
  • If logo is less then 3 inches wide it should not have trademark
  • Minimum width before removing trademark: 3inches
  • Minimum width before removing trademark: 1.25 inches
  • When using the Fandango logo with corporate partners, one of three proportionate sizes are allowed. Space between the logo will equal half the width of the Fandango icon.
  • When Fandango is the dominant logo, the partner logo will be at 75% of the Fandango logo.
  • When equal size is allowed, then the height of the partner logo should equal the height of the Fandango logo.
  • When using the horizontal logo, right align the partner logo below or above from the “O” as shown.
  • When using the vertical logo, center align the partner logo below or above as shown.
  • The logo must be used exactly as is. The elements of the logo should never be separated or manipulated in any way whatsoever.
  • Please use the appropriate version -horizontal or stacked -that best fits the space.
  • Please keep sufficient white space around the logo. Acceptable examples included.
  • The logo should be clearly visible. Acceptable examples included.
  • PLEASE NOTE: All implementations of the “Powered By” logo are subject to final approval by Fandango.
  • Please do not do any of the following. Altering the proportion of the icon in relation to the logo makes the marketing department sad.
  • Never reverse or reconfigure the direction of the logo.
  • Never switch the placement of the icon or the logo.
  • Never stretch or distort the proportions of the icon or logo.
  • Even if it is your fav color, never change the color of the icon or logo.
  • Never switch the typeface of the icon or logo.
  • Never apply the icon or logo on a heavily patterned background, as its legibility will be impaired.
  • Never add any effects to the icon or logo, including bevels and drop shadows.
  • Never outline the icon or logo.
  • Never change the color of the icon or logo, even in grayscale.
  • Never change the contrast of the logo.
  • Never change the logo to match the movie theme.
  • The Fandango copyright legal line should be included whenever Fandango’s proprietary works appear, as follows: Copyright © Fandango, LLC. All rights reserved.
  • The Fandango logo should always include the ™ symbol as follows:
  • The word Fandango should always include the ® symbol as follows:
Tone And Messaging
  • We’re Refreshingly Easy and Remarkably Clear
  • We work hard to achieve simplicity. With an empathetic mindset and intuitive eye, we create experiences that are focused, effortless and elegant. We never settle until everything is just right.
  • Our enthusiasm is infectious — customers enjoy spending time with us because we’re excited about making going to the movies better. Our communications make people look forward to hearing from us, engaging with us and sharing what we have to say.
  • We help people discover new movies, feed their anticipation and provide tools to plan and share the ultimate movie-going experience. Our thoroughness and insight leave audiences informed, relaxed, prepared and excited.
  • We love movies, and we want others to love them too. We’re always looking for ways to add a wink and a smile to our communications. We surprise and delight customers with our clever tone and crisp, engaging personality.
  • Sounds: Clear, Smart, Fluid. Not: Basic, Bare, Rigid.
  • ⊲ Be More Intuitive: Got a Fandango Code or Gift Card? Enter the number here to use it with your order.
  • ⊲ Get to the Point: How was Amour? We’d love to hear your thoughts.
  • ⊲ Add Clarity: You can buy movie tickets at Fandango.com or through our mobile app and have them sent directly to your smartphone.
  • Sounds: Lively, Passionate, Upbeat. Not: Self-Absorbed, Insider, Frenetic.
  • ⊲ Talk Like A Person: How many tickets do you need?
  • ⊲ Dial Up The Energy: Phase II: Mission Intel Are you fan enough?
  • ⊲ Share Your Excitement: 42 Hits Theaters + Our Picks for the Weekend
  • Sounds: Complete, Authentic, Knowledgeable. Not: Overwhelming, Exclusive, Exhaustive.
  • ⊲ Be More Confident: Go with Fandango. Download our mobile app now.
  • ⊲ Be The Expert: We recommend
  • ⊲ Be The Authority: Here’s what’s playing near you
  • Sounds: Bright, Witty, Clever. Not: Flippant, Sarcastic, Cutesy, Zany, Silly.
  • ⊲ Reference Old School: Our Family-Friendly Guide can help you find the right movies for kids of all ages. No earmuffs, no problem.
  • ⊲ Be Less Robotic: Don’t lose your ticket! They’ll be released when the countdown ends. [00:00]
  • ⊲ Play With Language: Heavy Metal: Final ‘Iron Man 3’ Trailer Rocks Marvel Universe
  • Content and context change the tone of our voice. There are times to be clever and there are times to get to the point. When we understand audience needs and think about how we want people to feel, we communicate more effectively.
  • When people expect information and guidance, we’re more definitive, but still enthusiastic.
  • When people have questions or want to take action, we keeps things simple and stay upbeat.
  • When we’re competing for people’s attention, our playful tone and engaging personality draw people in.
  • Messaging — intentional messaging — allows us to be meaningful and relevant while staying true to the brand. In the same way our voice shapes how we talk to people, our brand positioning, brand story and core messages guide what we say.
  • Movie Content + Movie Access + Movie Fans = Love.
  • The premier destination for everything movies.
  • Movies are a shared experience that goes beyond the traditional movieplex.
  • Fandango informs, inspires and enhances the movie experience through fan engagement in the theater, at home, online… wherever and whenever.
  • Fandango is the one simple destination to find, purchase, share and explore your love of movies.
Brand Values
  • We’re Refreshingly Easy and Remarkably Clear
  • We work hard to achieve simplicity. With an empathetic mindset and intuitive eye, we create experiences that are focused, effortless and elegant. We never settle until everything is just right.
  • MAGNETIC We Draw People In
  • Our enthusiasm is infectious — customers enjoy spending time with us because we’re excited about making going to the movies better. Our communications make people look forward to hearing from us, engaging with us and sharing what we have to say.
  • DEFINITIVE We’re the ‘Go-To’ for People Who Go to the Movies
  • We help people discover new movies, feed their anticipation and provide tools to plan and share the ultimate movie-going experience. Our thoroughness and insight leave audiences informed, relaxed, prepared and excited.
  • PLAYFUL We Want Everybody to Have A Good Time
  • We love movies, and we want others to love them too. We’re always looking for ways to add a wink and a smile to our communications. We surprise and delight customers with our clever tone and crisp, engaging personality.
Visual Style
  • The Fandango logo is comprised of two elements: The logomark The logotype Both elements must appear together when using the logo to identify the Fandango brand (e.g. letterhead, masthead for a website, bottom of an ad). Both the vertical and horizontal versions are acceptable for general usage.
  • The logo is a registered trademark and therefore, the ® must be used when the signature appears unless scaled smaller than 350 px.
  • When choosing between Vertical and Horizontal Logos, use the Logo that best fills the allotted space.
  • Only use the black and white version if creative requires limited color. The “F” in the F mark must always be white, never reversed.
  • These are the smallest sizes logos can be before removing the trademark symbol. For the web, anything below 350 pixels across should have the trademark symbol removed.
  • If logo is 3 inches or wider it must have trademark
  • If logo is less then 3 inches wide it should not have trademark
  • Minimum width before removing trademark: 3inches
  • Minimum width before removing trademark: 1.25 inches
  • When using the Fandango logo with corporate partners, one of three proportionate sizes are allowed. Space between the logo will equal half the width of the Fandango icon.
  • When Fandango is the dominant logo, the partner logo will be at 75% of the Fandango logo.
  • When equal size is allowed, then the height of the partner logo should equal the height of the Fandango logo.
  • When using the horizontal logo, right align the partner logo below or above from the “O” as shown.
  • When using the vertical logo, center align the partner logo below or above as shown.
  • The logo must be used exactly as is. The elements of the logo should never be separated or manipulated in any way whatsoever.
  • Please use the appropriate version -horizontal or stacked -that best fits the space.
  • Please keep sufficient white space around the logo. Acceptable examples included.
  • The logo should be clearly visible. Acceptable examples included.
  • PLEASE NOTE: All implementations of the “Powered By” logo are subject to final approval by Fandango.
  • Please do not do any of the following. Altering the proportion of the icon in relation to the logo makes the marketing department sad. Never reverse or reconfigure the direction of the logo. Never switch the placement of the icon or the logo. Never stretch or distort the proportions of the icon or logo. Even if it is your fav color, never change the color of the icon or logo. Never switch the typeface of the icon or logo. Never apply the icon or logo on a heavily patterned background, as its legibility will be impaired. Never add any effects to the icon or logo, including bevels and drop shadows. Never outline the icon or logo. Never change the color of the icon or logo, even in grayscale. Never change the contrast of the logo. Never change the logo to match the movie theme.
  • When choosing between vertical and horizontal logos, the horizontal version is the preferred one, but use the logo that best fills the allotted space.
  • For small scale use or when content is highly complex.
  • Watermark should be placed at lower right corner of the artwork. Safety space should be added to ensure proper placement.
  • For small scale use only.
  • Blending mode: Normal Opacity: 50%
  • Proxima Nova Regular Fandango
  • Proxima Nova Bold Tertiary Headlines Bold
  • Times New Roman Italic Always title case Equals approx. half the x height of the primary typeface
  • Alternate Gothic No1 Always UPPERCASE Headlines FANDANGO
  • Alternate Gothic No1 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
  • RGB is used for on-screen images consisting of red, green and blue. It is the basic color model on computers and is used for web graphics or Microsoft word applications, but it is not used for print production. Best for web, eMarketing, email and some Microsoft Office applications. R255 G115 B0 HTML FF7300 R52 G120 B193 HTML 3478C1
  • CMYK is a four color print process consisting of cyan, magenta, yellow and black. C0 M75 Y97 K0 Best for print collateral containing photos. C76 M45 Y0 K0
  • PMS 158 C Best for offset printing, stationery, packaging, branding. PMS 279 C
  • PMS 432 C R51 G62 B72 HTML 333E48 CMYK C:77 M:63 Y50 K:36
Iconography
  • R255 G115 B0 HTML FF7300
  • Build as 800x800 pixels.
  • Font: Alternative Gothic, no greater than 216 pixels.
  • From the top, gradient should be light to dark.
  • Use watermark logo (pg. 12) at 100% opacity.
  • Never add any effects to the icon or logo, including bevels and drop shadows.
  • Never outline the icon or logo.
  • Never change the color of the icon or logo, even in grayscale.
  • Never change the contrast of the logo.
  • Never change the logo to match the movie theme.
  • Never apply the icon or logo on a heavily patterned background, as its legibility will be impaired.
  • Never switch the placement of the icon or the logo.
  • Never stretch or distort the proportions of the icon or logo.
  • Even if it is your fav color, never change the color of the icon or logo.
  • Never switch the typeface of the icon or logo.
  • Alter the proportion of the icon in relation to the logo makes the marketing department sad.
  • Never reverse or reconfigure the direction of the logo.
Layout And Composition
  • When situations call for the logomark to be used on its own (for example, when space is extremely limited), it is imperative to use the version of the mark with a trademark symbol.
  • Both elements must appear together when using the logo to identify the Fandango brand (e.g. letterhead, masthead for a website, bottom of an ad).
  • Both the vertical and horizontal versions are acceptable for general usage.
  • The logo is a registered trademark and therefore, the ® must be used when the signature appears unless scaled smaller than 350 px.
  • When choosing between Vertical and Horizontal Logos, use the Logo that best fills the allotted space.
  • Only use the black and white version if creative requires limited color. The “F” in the F mark must always be white, never reversed.
  • These are the smallest sizes logos can be before removing the trademark symbol. For the web, anything below 350 pixels across should have the trademark symbol removed.
  • If logo is 3 inches or wider it must have trademark
  • If logo is less then 3 inches wide it should not have trademark
  • Minimum width before removing trademark: 3inches
  • Minimum width before removing trademark: 1.25 inches
  • When using the Fandango logo with corporate partners, one of three proportionate sizes are allowed. Space between the logo will equal half the width of the Fandango icon.
  • When Fandango is the dominant logo, the partner logo will be at 75% of the Fandango logo.
  • When equal size is allowed, then the height of the partner logo should equal the height of the Fandango logo.
  • When using the horizontal logo, right align the partner logo below or above from the “O” as shown.
  • When using the vertical logo, center align the partner logo below or above as shown.
  • The logo must be used exactly as is. The elements of the logo should never be separated or manipulated in any way whatsoever.
  • Please use the appropriate version -horizontal or stacked -that best fits the space.
  • Please keep sufficient white space around the logo. Acceptable examples included.
  • The logo should be clearly visible. Acceptable examples included.
  • All implementations of the “Powered By” logo are subject to final approval by Fandango.
  • Please do not do any of the following. Altering the proportion of the icon in relation to the logo makes the marketing department sad.
  • Never reverse or reconfigure the direction of the logo.
  • Never switch the placement of the icon or the logo.
  • Never stretch or distort the proportions of the icon or logo.
  • Even if it is your fav color, never change the color of the icon or logo.
  • Never switch the typeface of the icon or logo.
  • Never apply the icon or logo on a heavily patterned background, as its legibility will be impaired.
  • Never add any effects to the icon or logo, including bevels and drop shadows.
  • Never outline the icon or logo.
  • Never change the color of the icon or logo, even in grayscale.
  • Never change the contrast of the logo.
  • Never change the logo to match the movie theme.
Co Branding
  • When using the Fandango logo with corporate partners, one of three proportionate sizes are allowed. Space between the logo will equal half the width of the Fandango icon.
    1. When Fandango is the dominant logo, the partner logo will be at 75% of the Fandango logo.
    1. When equal size is allowed, then the height of the partner logo should equal the height of the Fandango logo.
  • When using the horizontal logo, right align the partner logo below or above from the “O” as shown.
  • When using the vertical logo, center align the partner logo below or above as shown.
Social Media Guidelines
  • If you are talent, an influencer, partner, or employee Use the following tagging for social media platforms: # VIDEO TOUTS: @Fandango @MOVIECLIPS #SeriesName (optional #MovieName) # ORIGINAL ARTWORK: @Fandango @MOVIECLIPS @ArtistName (optional #MovieName) # LIVE EVENTS / BTS: @Fandango @MOVIECLIPS #EventHashtag #MovieName #SeriesName (optional: geotagging)
  • Internal use: Fandango and Fandango MOVIECLIPS platforms Use the following tagging for social media platforms: # VIDEO TOUTS: #SeriesName (optional #MovieName) # ORIGINAL ARTWORK: @ArtistName (optional #MovieName) # LIVE EVENTS / BTS: #EventHashtag #MovieName #SeriesName (optional: geotagging)
  • FANDANGO • Ticketing touts • Engagement / Meme posts • Offers & promotions (sweepstakes, contests, partnerships) • Original artwork (blog content) • Native video uploads (exclusives, Mom’s Movie Minute, Reel Kids, Weekend Ticket, I Love Movies, Frontrunners)
  • FANDANGO MOVIECLIPS • Trailers • Native uploads and/or YouTube videos (Originals, Movie3some, Miscast, Tag, Mashups) • Original artwork (blog content) • Engagement / Meme posts • Archival throwbacks • Film facts • Behind the scenes images • Versus posts • Movie swag post
  • Twitter FANDANGO • Ticketing touts • Engagement / Meme posts • Offers & promotions (sweepstakes, contests, partnerships) • Original artwork (blog content) • Native video uploads (exclusives, Mom’s Movie Minute, Reel Kids, Weekend Ticket, I Love Movies, Frontrunners) • Live events coverage • Periscope streaming • Chats, Q&As, takeovers
  • Twitter cont. FANDANGO MOVIECLIPS • Trailers • Native uploads and/or YouTube videos (Originals, Movie3some, Miscast, Tag, Mashups) • Original artwork (blog content) • Engagement / Meme posts • Archival throwbacks • Movie posters • Events / Cons / Festivals / Conventions
  • Instagram FANDANGO • Live events coverage (premieres, sponsorship activations, screenings, BTS) • Takeovers (talent or movie/character) • Original artwork • Offers & promotions • UGC and fan engagement • :15 video highlights from original series • Studio exclusives (posters, :15 cutdowns of clips)
  • Instagram FANDANGO MOVIECLIPS • BTS from production • Film facts • Original artwork • Archival movie imagery • Original show promotion • Events / Cons / Festivals / Conventions (not marketing or premieres)
  • Vine FANDANGO MOVIECLIPS • Movies in 6 seconds • Mini movie mashups • Movie remixes • Celebrity impressions • Oscars coverage
  • Tumblr FANDANGO MOVIECLIPS • Movie GIFs from newly released trailers
  • Pinterest FANDANGO MOVIECLIPS • Trailers • Original artwork • Movie swag • Film facts • Film food • Movie party inspiration • Movie posters • THG fandom • Movie costumes
  • Google+ FANDANGO MOVIECLIPS • Film facts • Licensed clips • Behind the scenes images • Infographics / Original artwork
Digital Guidelines
  • RGB is used for on-screen images consisting of red, green and blue. It is the basic color model on computers and is used for web graphics or Microsoft word applications, but it is not used for print production.
  • Best for web, eMarketing, email and some Microsoft Office applications.
  • R255 G115 B0 HTML FF7300 R52 G120 B193 HTML 3478C1
  • Font: Alternative Gothic, no greater than 216 pixels.
  • Build as 800x800 pixels.
  • From the top, gradient should be light to dark.
  • Use watermark logo (pg. 12) at 100% opacity.
  • HD Font: Proxima Nova Black
  • Copy Font: Proxima Nova Extra Bold
  • Left justify copy and the Fandango logo mark.
  • Left justify Fandango MOVIECLIPS logomark and copy underneath.
  • Watermark should be placed at lower right corner of the artwork. Safety space should be added to ensure proper placement.
  • For small scale use only.
  • Blending mode: Normal Opacity: 50%
  • CMYK is a four color print process consisting of cyan, magenta, yellow and black.
  • C0 M75 Y97 K0
  • Best for print collateral containing photos.
  • C76 M45 Y0 K0
  • (Pantone Matching System) is a solid color matching system. It is a purchased color/ink, which is blended to provide a consistent and perfect match to the colors specified in the Pantone color guide.
  • PMS 158 C
  • Best for offset printing, stationery, packaging, branding.
  • PMS 279 C
  • PMS 432 C
  • CMYK C:77 M:63 Y50 K:36
🐛 Report