FedEx

Official Websites

• https://www.fedex.com
• https://www.fedex.com/signage
• https://www.office.fedex.com
• https://www.fedex.com/en-ca/home.html

Brand Guidelines

2009

Brand Summary

Mission

• The FedEx brand is constantly working to build value with customers every day. Signs are an excellent visual example of the brand at work [^1].

Core Values

• consistency
• compliance
• visibility
• clarity

Target Audience

• FedEx customers, facility visitors, and employees across all FedEx operating companies worldwide [^2].

Personality Traits

• professional
• reliable
• clear
• emphatic but not ostentatious

Visual Identity Overview

• FedEx signs use distinct wordmarks and descriptors for each operating company, with unique colors and precise layout standards. The visual identity emphasizes optimal viewing, clear space, and consistent use of approved colors, typography, and materials [^3].

Categories

Logo Usage

• Each Operating Company has its own identity defined by a unique color, used with the wordmark, and a word describing the service, descriptor. The arrangement of the wordmark and descriptor create an operating company’s signature.
• The preferred use of the elements is with the wordmark and descriptor stacked vertically.
• Signs require different artwork than Print applications. Artwork for Signs and Print are not interchangeable.
• Note that the “Express” descriptor is not used with signs.
• When issues prevent the use of the preferred layout, a horizontal, alternate layout may be used.
• The alternate use of the elements is with the wordmark and descriptor horizontally aligned
• Note that FedEx Express does not have an alternate layout. The Express descriptor is not used with signage, a secondary layout is not needed.
• Each sign signature is designed for optimal viewing. The empty “Clear Space” around the elements of the signature enhance the visibility of the signature
• “X” is the clearspace measurement for signs. It is defined as the width of the downstroke of the letter “F” in “FedEx”.
• For signs, clear space is measured to the baseline of the descriptor. This differs from Print artwork.
• In the US, “®” measuring .375” should be placed .375” (9.52mm) to the right of the “x” and aligned with the base of the “x”.
• In the US, “®” measuring .375” should be placed .375” (9.52mm) to the right of the descriptor and aligned with the bottom of the descriptor.
• In the US, “®” measuring .375” should be placed at half of its diameter above the baseline of the “x, and half of its diameter to the left of the edge of the “x”.

Color Palette

• These custom colors have been developed to communicate the FedEx identity.
• FedEx Purple
• FedEx Orange
• FedEx Green
• FedEx Red
• FedEx Blue
• FedEx Yellow
• FedEx Lt. Platinum
• FedEx Lt. Grey
• FedEx Grey
• Refer to pages 9 and 10 in this manual for the correct paint and vinyl match.
• All paints listed on this specification sheet have been approved by FedEx Global Brand Management. Any paint or manufacturer not listed below has not undergone the certification process and are therefore not approved and cannot be used. These certified paints apply to all uses regarding signs, dropboxes and fleet. They DO NOT APPLY to aircraft.
• All vinyls listed on this specification sheet have been approved by FedEx Global Brand Management. All approved vinyl is manufactured by 3M, vinyl from another manufacturer cannot be used. These certified vinyls apply to all uses regarding signs, dropboxes and fleet.

Typography

• Typographical artwork has been created based on the Univers 45 typeface. For circumstances such as custom signs, when artwork has not been developed, the Univers 45 typeface can be used.
• Under special circumstances, Univers 55 and Univers 65 may be used. Approval must first be obtained from FedEx GBM. Contact: Kevin Reasons / FedEx Global Brand Management, 901.434.5211 or kbreasons@fedex.com.
• Tagline: Typography element used in relationship with the FedEx Express Signature.
• Location Modifier: Typography element that specifies the function or offering of a facility.

Visual Style

• Each Operating Company has its own identity defined by a unique color, used with the wordmark, and a word describing the service, descriptor. The arrangement of the wordmark and descriptor create an operating company’s signature.
• The preferred use of the elements is with the wordmark and descriptor stacked vertically.
• Signs require different artwork than Print applications. Artwork for Signs and Print are not interchangeable.
• Note that the “Express” descriptor is not used with signs.
• When issues prevent the use of the preferred layout, a horizontal, alternate layout may be used.
• The alternate use of the elements is with the wordmark and descriptor horizontally aligned
• Note that FedEx Express does not have an alternate layout. The Express descriptor is not used with signage, a secondary layout is not needed.
• Each sign signature is designed for optimal viewing. The empty “Clear Space” around the elements of the signature enhance the visibility of the signature
• “X” is the clearspace measurement for signs. It is defined as the width of the downstroke of the letter “F” in “FedEx”.
• For signs, clear space is measured to the baseline of the descriptor. This differs from Print artwork.
• FedEx Purple
• FedEx Orange
• FedEx Green
• FedEx Red
• FedEx Blue
• FedEx Yellow
• FedEx Lt. Platinum
• FedEx Lt. Grey
• FedEx Grey
• Refer to pages 9 and 10 in this manual for the correct paint and vinyl match.

Layout And Composition

• The preferred use of the elements is with the wordmark and descriptor stacked vertically.
• When issues prevent the use of the preferred layout, a horizontal, alternate layout may be used.
• The alternate use of the elements is with the wordmark and descriptor horizontally aligned
• Note that FedEx Express does not have an alternate layout. The Express descriptor is not used with signage, a secondary layout is not needed.
• Each sign signature is designed for optimal viewing. The empty “Clear Space” around the elements of the signature enhance the visibility of the signature
• “X” is the clearspace measurement for signs. It is defined as the width of the downstroke of the letter “F” in “FedEx”.
• For signs, clear space is measured to the baseline of the descriptor. This differs from Print artwork.
• The Express descriptor is not used with signs.
• The arrangement of the wordmark and descriptor create an operating company’s signature.
• Signs require different artwork than Print applications. Artwork for Signs and Print are not interchangeable.

2003

Brand Summary

Mission

• The FedEx brand is constantly working to build value with customers every day. Signs are an excellent visual example of the brand at work [^1].

Core Values

• consistency
• compliance
• visibility
• clarity

Target Audience

• FedEx customers, facility visitors, and employees across all FedEx operating companies worldwide [^2].

Personality Traits

• professional
• reliable
• clear
• emphatic but not ostentatious

Visual Identity Overview

• FedEx signs use distinct wordmarks and descriptors for each operating company, with unique colors and precise layout standards. The visual identity emphasizes optimal viewing, clear space, and consistent use of approved colors, typography, and materials [^3].

Categories

Logo Usage

• Each Operating Company has its own identity defined by a unique color, used with the wordmark, and a word describing the service, descriptor. The arrangement of the wordmark and descriptor create an operating company’s signature.
• The preferred use of the elements is with the wordmark and descriptor stacked vertically.
• Signs require different artwork than Print applications. Artwork for Signs and Print are not interchangeable.
• Note that the “Express” descriptor is not used with signs.
• When issues prevent the use of the preferred layout, a horizontal, alternate layout may be used.
• The alternate use of the elements is with the wordmark and descriptor horizontally aligned
• Note that FedEx Express does not have an alternate layout. The Express descriptor is not used with signage, a secondary layout is not needed.
• Each sign signature is designed for optimal viewing. The empty “Clear Space” around the elements of the signature enhance the visibility of the signature
• “X” is the clearspace measurement for signs. It is defined as the width of the downstroke of the letter “F” in “FedEx”.
• For signs, clear space is measured to the baseline of the descriptor. This differs from Print artwork.
• In the US, “®” measuring .375” should be placed .375” (9.52mm) to the right of the “x” and aligned with the base of the “x”.
• In the US, “®” measuring .375” should be placed .375” (9.52mm) to the right of the descriptor and aligned with the bottom of the descriptor.
• In the US, “®” measuring .375” should be placed at half of its diameter above the baseline of the “x, and half of its diameter to the left of the edge of the “x”.

Color Palette

• These custom colors have been developed to communicate the FedEx identity.
• FedEx Purple
• FedEx Orange
• FedEx Green
• FedEx Red
• FedEx Blue
• FedEx Yellow
• FedEx Lt. Platinum
• FedEx Lt. Grey
• FedEx Grey
• Refer to pages 9 and 10 in this manual for the correct paint and vinyl match.
• All paints listed on this specification sheet have been approved by FedEx Global Brand Management. Any paint or manufacturer not listed below has not undergone the certification process and are therefore not approved and cannot be used. These certified paints apply to all uses regarding signs, dropboxes and fleet. They DO NOT APPLY to aircraft.
• All vinyls listed on this specification sheet have been approved by FedEx Global Brand Management. All approved vinyl is manufactured by 3M, vinyl from another manufacturer cannot be used. These certified vinyls apply to all uses regarding signs, dropboxes and fleet.

Typography

• Typographical artwork has been created based on the Univers 45 typeface. For circumstances such as custom signs, when artwork has not been developed, the Univers 45 typeface can be used.
• Under special circumstances, Univers 55 and Univers 65 may be used. Approval must first be obtained from FedEx GBM. Contact: Kevin Reasons / FedEx Global Brand Management, 901.434.5211 or kbreasons@fedex.com.
• Tagline: Typography element used in relationship with the FedEx Express Signature.
• Location Modifier: Typography element that specifies the function or offering of a facility.

Visual Style

• Each Operating Company has its own identity defined by a unique color, used with the wordmark, and a word describing the service, descriptor. The arrangement of the wordmark and descriptor create an operating company’s signature.
• The preferred use of the elements is with the wordmark and descriptor stacked vertically.
• Signs require different artwork than Print applications. Artwork for Signs and Print are not interchangeable.
• Note that the “Express” descriptor is not used with signs.
• When issues prevent the use of the preferred layout, a horizontal, alternate layout may be used.
• The alternate use of the elements is with the wordmark and descriptor horizontally aligned
• Note that FedEx Express does not have an alternate layout. The Express descriptor is not used with signage, a secondary layout is not needed.
• Each sign signature is designed for optimal viewing. The empty “Clear Space” around the elements of the signature enhance the visibility of the signature
• “X” is the clearspace measurement for signs. It is defined as the width of the downstroke of the letter “F” in “FedEx”.
• For signs, clear space is measured to the baseline of the descriptor. This differs from Print artwork.
• FedEx Purple
• FedEx Orange
• FedEx Green
• FedEx Red
• FedEx Blue
• FedEx Yellow
• FedEx Lt. Platinum
• FedEx Lt. Grey
• FedEx Grey
• Refer to pages 9 and 10 in this manual for the correct paint and vinyl match.

Layout And Composition

• The preferred use of the elements is with the wordmark and descriptor stacked vertically.
• When issues prevent the use of the preferred layout, a horizontal, alternate layout may be used.
• The alternate use of the elements is with the wordmark and descriptor horizontally aligned
• Note that FedEx Express does not have an alternate layout. The Express descriptor is not used with signage, a secondary layout is not needed.
• Each sign signature is designed for optimal viewing. The empty “Clear Space” around the elements of the signature enhance the visibility of the signature
• “X” is the clearspace measurement for signs. It is defined as the width of the downstroke of the letter “F” in “FedEx”.
• For signs, clear space is measured to the baseline of the descriptor. This differs from Print artwork.
• The Express descriptor is not used with signs.
• The arrangement of the wordmark and descriptor create an operating company’s signature.
• Signs require different artwork than Print applications. Artwork for Signs and Print are not interchangeable.

Promotion Insights

Color Analysis

Statistics computed across 1491 images

Tone Distribution

Sample Images

Image 1

@memgrizz Say Na - Moneybagg Yo It’s recent but we had some inspo from @WillZalatoris

Attributes:

• Caption: A golfer celebrating a good shot
• Keywords: golf, golfer, celebration, sports, victory, triumph, excitement, passion, joy, enthusiasm, energy, determination, focus, skill, athleticism, sportsmanship, concentration, determination, concentration, athleticism, sportsmanship

Image 2

@memgrizz Say Na - Moneybagg Yo It’s recent but we had some inspo from @WillZalatoris

Attributes:

• Caption: A golfer celebrating a hole in one
• Keywords: Golfer, Celebration, Golf, Hole in One, JK, Puma, Emotional, Excitement, Sports

Image 3

Before we crown a champion, we want to take a moment to thank our longstanding title sponsor, @FedEx. FedEx’s commitment to the game of golf and support of @StJude means the world to so many.

Attributes:

• Caption: A red brick tower with a large Fedex sign in front of it.
• Keywords: Fedex, brick, tower, sign, grass, field, outdoors, structure, large, brown, red, building, white, letters, advertisement, business, delivery, logistics

Image 4

Before we crown a champion, we want to take a moment to thank our longstanding title sponsor, @FedEx. FedEx’s commitment to the game of golf and support of @StJude means the world to so many.

Attributes:

• Caption: A tall brick structure with a FedEx sign on it.
• Keywords: tower, brick, fedex, sign, grass, outdoors, tall, structure, advertisement, grassy field, business, delivery, shipping, logistics

Image 5

Somebody’s getting this junt today. 🏆

Attributes:

• Caption: A trophy is on display on Championship Sunday
• Keywords: trophy, championship, sunday, golf, tournament, award, statue, metal, shiny, golden, bronze, sculpture, prize, winner, sports, event, competition, celebration, ceremony, recognition, honor, achievement

Image 6

Love the smiles, Logan! Comeback tomorrow and he may have to give you the shirt off his back!

Attributes:

• Caption: A young girl is holding a golf ball and glove.
• Keywords: girl, golf, ball, glove, pink, blue, smiling, happy, young, girl, golf course, sport, equipment, outdoors, fun

Image 7

Love the smiles, Logan! Comeback tomorrow and he may have to give you the shirt off his back!

Attributes:

• Caption: A young girl holding a golf ball and glove
• Keywords: golf, ball, glove, young girl, pink top, happy, smiling, outdoors, sport, golf club, green grass, trees, road, sidewalk, people, walking, cart, baby carriage, handbag, bicycle

Image 8

Tyler Duncan ties the low round of the day! After shooting 63, he’s in the clubhouse sitting T6.

Attributes:

• Caption: Tiger Woods is wearing a white shirt and holding a golf club.
• Keywords: Golf, Tiger Woods, White Shirt, Golf Club, PGA, 63, FedEx Cup, Professional Golf, 2013, Sports, Athlete, Swing, Golf Course, Tee, Fairway, Par, Birdie, Eagle

Image 9

Tomorrow is going to be fun! See you soon!

Attributes:

• Caption: A golfer holds a club and ball in front of a cloudy sky.
• Keywords: golfer, club, ball, cloudy sky, sky, golf, sport, outdoors, recreation, leisure, activity, athlete, sports equipment, golf course, tee off, swing, fairway, green, hole, par, birdie, eagle

Image 10

That Tuesday range sesh with the boys >>>

Attributes:

• Caption: Golfers on the course
• Keywords: golf, course, players, sports, green, grass, trees, water, bags, clubs, swing, golf balls, golfers, men, sunny, sky, shirt, shorts, golfing, sporting event

… and 1481 more images

Additional Properties

Revenue History

Net Profit History

Employees History

Total Assets History