Fiat

Official Websites

• https://www.fiat.com.br
• https://www.fiatlatam.com
• https://www.fiatoriginal.com.br
• https://www.fiat.com

Brand Guidelines

2019

Brand Summary

Mission

• Strict use of the FIAT® Brand standards is critical to building and protecting our FIAT Brand image. Requests to deviate from the guidelines defined in this publication must be reviewed and approved [^1].

Core Values

• distinctiveness
• integrity
• consistency
• recognition
• modernity

Target Audience

• Individuals and organizations involved in corporate and advertising communications, merchandise, and marketing for FIAT, including partners such as Chrysler Group LLC [^2].

Personality Traits

• modern
• distinctive
• clean
• bold

Visual Identity Overview

• The FIAT brand visual identity centers on a specially designed, distinctive graphic brand mark featuring a circular emblem with a chrome or metallic silver ring and a red textured background, with bold, uppercase, sans-serif letters. The brand mark is used in various forms (primary, secondary, tertiary) with strict rules for size, color palette, exclusion zones, and integrity. The color palette includes primary red, rich red, black, gray, and dark gray, and the core typefaces are Gill Sans, Bodoni Seventy Two ITC TT, and Helvetica. Consistency and clarity are emphasized throughout all visual elements [^3].

Categories

Logo Usage

• The FIAT® brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction.
• The FIAT brand mark is a valuable corporate asset and is protected by law. Any commercial use of the FIAT brand name, or brand mark by any entity outside chrysler Group llc requires the prior written approval of FIAT s.p.A..
• Use the registration mark (®) after the word FIAT in a headline and in the first appearance within body copy.
• Recognition of the FIAT brand’s company origin is accomplished through the use of the mandatory trademark ownership statement. It must be worded exactly as follows: “©2010 chrysler Group llc. FIAT is a registered trademark of Fiat Group Marketing & corporate communication s.p.A., used under license by chrysler Group llc.” The trademark ownership statement must appear in legible text on every communication.
• Preserving the space surrounding the FIAT® brand mark is equally important. no extraneous elements such as text, photographs, or graphic images should interfere the exclusion zone.
• The exclusion zone surrounding the brand mark must be equal to ½ the radius of the brand mark when used alone.
• X = the diameter of the FIAT Brand Mark, without the drop shadow.
• Specific usage and size requirements must be followed to ensure the optimal reproduction of the brand mark. Conformance to these rules is mandatory.
• A Primary (4C 3-D) For the reproduction of the brand mark with a diameter between 20mm -l 000mm
• The Primary 4C 3-D brand mark must be used where dimensions, reproduction methods and printing techniques allow. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• B Primary (4C 2-D Medium) For the reproduction of the brand mark with a diameter between 15mm -19mm.
• C Primary (4C 2-D Minimum) For the reproduction of the brand mark with a diameter between I Omm -14mm. This artwork does not include the vertical background lines.
• D secondary (Grayscale 3-d) Use only if the 4c 3-d (Primary A) option cannot be used. For the reproduction of the brand mark with a diameter between 20mm – 1000mm
• The photographic version of the brand mark must be used in cases involving the use of one-color reproduction.The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• E secondary (4C 2-d Maximum) For the reproduction of the brand mark with a diameter more than 1000mm. This brand mark is used for large-scale, high-resolution reproduction.
• The FIAT® Brand Mark may not be used in headlines or text.
• When the word FIAT appears in headlines or text, it should be typed in the font being used rather than inserting the brand mark – and MusT Be sHoWn In All CAPs.
• • DO NOT use FIAT as a stand-alone noun
• • DO NOT use as a plural noun (FIATS)
• • DO NOT use as a possessive (FIAT’S Brand Mark)
• Type the word FIAT® in the same font as the rest of the headline or text.
• do not use the FIAT® brand mark in headlines or text.
• The FIAT® brand mark must be used in its original form without modification. It is not to be combined with another graphic element, such as text, illustration or brand logotype.
• The FIAT brand mark may not be used in headlines or text.
• The FIAT brand mark is noT to be displayed: • As a repeated pattern or decorative device • As a screen or tint • Combined with elements other than an approved marketing theme line • In poor contrast with the background • Obscured by an overprint • On a background which has texture, pattern or gradation • Reversed incorrectly • Positioned incorrectly • With altered colors • With modified proportions or position of the brand logotype or brand badge • With other elements within its area of isolation • Within a confined shape border or space

Color Palette

• The FIAT® color palette is a powerful means of visual communication. color builds recognition and has the power to evoke a desired emotion that enhances communication.The color palette reflects the essence of the FIAT Brand.
• If Pantone® 877 cannot be used, Pantone® cool Gray 6U may be substituted
• PAnTonE® 7427 cMyK: 8 100 55 32 rGB: 150 23 46
• PAnTonE® 7428 cMyK: 0 80 45 55 rGB: 132 43 55
• PAnTonE® 877 PAnTonE® cool GrAy 6U cMyK: 0 0 0 31 rGB: 186 188 190
• The primary FIAT® digital brand color is red. Secondary colors include rich red, black, gray and dark gray.The preference for defining colors in the digital space is by using HEX (Hexadecimal). Hexadecimal color codes are used for HTML and may be referred to as HTML color. As an alternative, RGB values are acceptable and are valuable in cross-checking correct colors.
• PRIMARY RED HEX #941711
• SECONDARY RICH RED HEX #660000
• GRAY HEX #666666
• DARK GRAY HEX #FFFF00
• BLACK HEX #020000

Typography

• The FIAT® brand core typefaces are Gill sans, Bodoni seventy Two ITc TT, and helvetica. Each is approved for both corporate and advertising communications.
• The primary typeface is Gill sans.This is a clean, contemporary type family that reflects the modern and distinctive nature of the FIAT brand. shown are the two weights and styles that are to be used.
• The FIAT display typeface is Bodoni seventy Two ITc TT book and bold cuts. Bodoni is a classic brand typeface. It is ideal and recommended only for larger-scale applications, such as headlines and signage.
• helvetica is a universal font for many computer operating systems. For this reason, helvetica must always be used for corporate and studio e-mail signatures, fax sheets and live digital text.
• To purchase the approved FIAT brand typefaces go to: www.ascenderfonts.com
• Gill sans light abcdefghijklmnopqrstuvwxyz 0123456789
• Gill Sans Light Italic abcdefghijklmnopqrstuvwxyz 0123456789
• Gill sans regular abcdefghijklmnopqrstuvwxyz 0123456789
• Gill Sans Italic abcdefghijklmnopqrstuvwxyz 0123456789
• Bodoni Seventy Two ITC TT Book Bodoni Seventy Two ITC TT Italic
• Bodoni Seventy Two ITC TT Bold
• Helvetica Regular
• Helvetica Bold

Visual Style

• The FIAT® brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction.
• Preserving the space surrounding the FIAT® brand mark is equally important. No extraneous elements such as text, photographs, or graphic images should interfere the exclusion zone.
• The exclusion zone surrounding the brand mark must be equal to ½ the radius of the brand mark when used alone.
• X = the diameter of the FIAT Brand Mark, without the drop shadow.
• Specific usage and size requirements must be followed to ensure the optimal reproduction of the brand mark. Conformance to these rules is mandatory.
• A Primary (4C 3-D) For the reproduction of the brand mark with a diameter between 20mm -l 000mm
• The Primary 4C 3-D brand mark must be used where dimensions, reproduction methods and printing techniques allow. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• B Primary (4C 2-D Medium) For the reproduction of the brand mark with a diameter between 15mm -19mm.
• C Primary (4C 2-D Minimum) For the reproduction of the brand mark with a diameter between I Omm -14mm. This artwork does not include the vertical background lines.
• D secondary (Grayscale 3-d) Use only if the 4c 3-d (Primary A) option cannot be used. For the reproduction of the brand mark with a diameter between 20mm – 1000mm
• The photographic version of the brand mark must be used in cases involving the use of one-color reproduction. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• E secondary (4C 2-d Maximum) For the reproduction of the brand mark with a diameter more than 1000mm. This brand mark is used for large-scale, high-resolution reproduction.
• The FIAT® brand mark must be used in its original form without modification. It is not to be combined with another graphic element, such as text, illustration or brand logotype.
• The FIAT brand mark may not be used in headlines or text.
• The FIAT brand mark is noT to be displayed: • As a repeated pattern or decorative device • As a screen or tint • Combined with elements other than an approved marketing theme line • In poor contrast with the background • Obscured by an overprint • On a background which has texture, pattern or gradation • Reversed incorrectly • Positioned incorrectly • With altered colors • With modified proportions or position of the brand logotype or brand badge • With other elements within its area of isolation • Within a confined shape border or space
• The FIAT® color palette is a powerful means of visual communication. color builds recognition and has the power to evoke a desired emotion that enhances communication. The color palette reflects the essence of the FIAT Brand.
• If Pantone® 877 cannot be used, Pantone® cool Gray 6U may be substituted
• PAnTonE® 7427 cMyK: 8 100 55 32 rGB: 150 23 46
• PAnTonE® 7428 cMyK: 0 80 45 55 rGB: 132 43 55
• PAnTonE® 877 PAnTonE® cool GrAy 6U cMyK: 0 0 0 31 rGB: 186 188 190
• The primary FIAT® digital brand color is red. Secondary colors include rich red, black, gray and dark gray. The preference for defining colors in the digital space is by using HEX (Hexadecimal). Hexadecimal color codes are used for HTML and may be referred to as HTML color. As an alternative, RGB values are acceptable and are valuable in cross-checking correct colors.
• PRIMARY RED HEX #941711
• SECONDARY RICH RED HEX #660000
• GRAY HEX #666666
• DARK GRAY HEX #FFFF00
• BLACK HEX #020000
• These guidelines show the correct order and size relationships for the chrysler Group llc and FIAT® brand marks when they are displayed together in various combinations. The Multi Brand Mark configuration is special art and must be used consistently and without modification. only approved art files may be used for reproduction.
• Free space equal to one time the height of the “J” in the Jeep brand logotype (1J) is to be maintained around the brand marks. This area must be void of text or images.
• do noT dIsPlAy ThE BrAnd MArKs In Any oF ThE FolloWInG ForMs: • Outlined • On textured or patterned backgrounds • With drop shadows • In headlines or text • As a screen or tint • As part of another brand mark or illustration • As a decorative device
• The Multi Brand examples below illustrate specific size requirements to ensure the optimal reproduction of the brand marks. Adhering to these rules is mandatory
• CJDRFM 3D Horz I0-14mm Use this version for the reproduction including the FIAT brand mark with a diameter of I Omm -14mm CHRYSLER Jeep Ra■ M□PAR. 10mm-14mm (without background lines) CJDRFM 3D Herz 15-19mm Use this version for the reproduction including the FIAT brand mark with a diameter of 15mm -19mm CHRYSLER Jeep RA M□PAR. 15mm-19mm CJDRFM 3D Horz 20-1000mm Use this version for the reproduction including the FIAT brand mark with a diameter of 20mm -l 000mm CHRYSLER Jeep RA■ M□PAR. 20mm-1000mm

2011

Brand Summary

Mission

• Strict use of the FIAT® Brand standards is critical to building and protecting our FIAT Brand image. Requests to deviate from the guidelines defined in this publication must be reviewed and approved [^1].

Core Values

• distinctiveness
• integrity
• consistency
• recognition
• modernity

Target Audience

• Individuals and organizations involved in corporate and advertising communications, merchandise, and marketing for FIAT, including partners such as Chrysler Group LLC [^2].

Personality Traits

• modern
• distinctive
• clean
• bold

Visual Identity Overview

• The FIAT brand visual identity centers on a specially designed, distinctive graphic brand mark featuring a circular emblem with a chrome or metallic silver ring and a red textured background, with bold, uppercase, sans-serif letters. The brand mark is used in various forms (primary, secondary, tertiary) with strict rules for size, color palette, exclusion zones, and integrity. The color palette includes primary red, rich red, black, gray, and dark gray, and the core typefaces are Gill Sans, Bodoni Seventy Two ITC TT, and Helvetica. Consistency and clarity are emphasized throughout all visual elements [^3].

Categories

Logo Usage

• The FIAT® brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction.
• The FIAT brand mark is a valuable corporate asset and is protected by law. Any commercial use of the FIAT brand name, or brand mark by any entity outside chrysler Group llc requires the prior written approval of FIAT s.p.A..
• Use the registration mark (®) after the word FIAT in a headline and in the first appearance within body copy.
• Recognition of the FIAT brand’s company origin is accomplished through the use of the mandatory trademark ownership statement. It must be worded exactly as follows: “©2010 chrysler Group llc. FIAT is a registered trademark of Fiat Group Marketing & corporate communication s.p.A., used under license by chrysler Group llc.” The trademark ownership statement must appear in legible text on every communication.
• Preserving the space surrounding the FIAT® brand mark is equally important. no extraneous elements such as text, photographs, or graphic images should interfere the exclusion zone.
• The exclusion zone surrounding the brand mark must be equal to ½ the radius of the brand mark when used alone.
• X = the diameter of the FIAT Brand Mark, without the drop shadow.
• Specific usage and size requirements must be followed to ensure the optimal reproduction of the brand mark. Conformance to these rules is mandatory.
• A Primary (4C 3-D) For the reproduction of the brand mark with a diameter between 20mm -l 000mm
• The Primary 4C 3-D brand mark must be used where dimensions, reproduction methods and printing techniques allow. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• B Primary (4C 2-D Medium) For the reproduction of the brand mark with a diameter between 15mm -19mm.
• C Primary (4C 2-D Minimum) For the reproduction of the brand mark with a diameter between I Omm -14mm. This artwork does not include the vertical background lines.
• D secondary (Grayscale 3-d) Use only if the 4c 3-d (Primary A) option cannot be used. For the reproduction of the brand mark with a diameter between 20mm – 1000mm
• The photographic version of the brand mark must be used in cases involving the use of one-color reproduction.The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• E secondary (4C 2-d Maximum) For the reproduction of the brand mark with a diameter more than 1000mm. This brand mark is used for large-scale, high-resolution reproduction.
• The FIAT® Brand Mark may not be used in headlines or text.
• When the word FIAT appears in headlines or text, it should be typed in the font being used rather than inserting the brand mark – and MusT Be sHoWn In All CAPs.
• • DO NOT use FIAT as a stand-alone noun
• • DO NOT use as a plural noun (FIATS)
• • DO NOT use as a possessive (FIAT’S Brand Mark)
• Type the word FIAT® in the same font as the rest of the headline or text.
• do not use the FIAT® brand mark in headlines or text.
• The FIAT® brand mark must be used in its original form without modification. It is not to be combined with another graphic element, such as text, illustration or brand logotype.
• The FIAT brand mark may not be used in headlines or text.
• The FIAT brand mark is noT to be displayed: • As a repeated pattern or decorative device • As a screen or tint • Combined with elements other than an approved marketing theme line • In poor contrast with the background • Obscured by an overprint • On a background which has texture, pattern or gradation • Reversed incorrectly • Positioned incorrectly • With altered colors • With modified proportions or position of the brand logotype or brand badge • With other elements within its area of isolation • Within a confined shape border or space

Color Palette

• The FIAT® color palette is a powerful means of visual communication. color builds recognition and has the power to evoke a desired emotion that enhances communication.The color palette reflects the essence of the FIAT Brand.
• If Pantone® 877 cannot be used, Pantone® cool Gray 6U may be substituted
• PAnTonE® 7427 cMyK: 8 100 55 32 rGB: 150 23 46
• PAnTonE® 7428 cMyK: 0 80 45 55 rGB: 132 43 55
• PAnTonE® 877 PAnTonE® cool GrAy 6U cMyK: 0 0 0 31 rGB: 186 188 190
• The primary FIAT® digital brand color is red. Secondary colors include rich red, black, gray and dark gray.The preference for defining colors in the digital space is by using HEX (Hexadecimal). Hexadecimal color codes are used for HTML and may be referred to as HTML color. As an alternative, RGB values are acceptable and are valuable in cross-checking correct colors.
• PRIMARY RED HEX #941711
• SECONDARY RICH RED HEX #660000
• GRAY HEX #666666
• DARK GRAY HEX #FFFF00
• BLACK HEX #020000

Typography

• The FIAT® brand core typefaces are Gill sans, Bodoni seventy Two ITc TT, and helvetica. Each is approved for both corporate and advertising communications.
• The primary typeface is Gill sans.This is a clean, contemporary type family that reflects the modern and distinctive nature of the FIAT brand. shown are the two weights and styles that are to be used.
• The FIAT display typeface is Bodoni seventy Two ITc TT book and bold cuts. Bodoni is a classic brand typeface. It is ideal and recommended only for larger-scale applications, such as headlines and signage.
• helvetica is a universal font for many computer operating systems. For this reason, helvetica must always be used for corporate and studio e-mail signatures, fax sheets and live digital text.
• To purchase the approved FIAT brand typefaces go to: www.ascenderfonts.com
• Gill sans light abcdefghijklmnopqrstuvwxyz 0123456789
• Gill Sans Light Italic abcdefghijklmnopqrstuvwxyz 0123456789
• Gill sans regular abcdefghijklmnopqrstuvwxyz 0123456789
• Gill Sans Italic abcdefghijklmnopqrstuvwxyz 0123456789
• Bodoni Seventy Two ITC TT Book Bodoni Seventy Two ITC TT Italic
• Bodoni Seventy Two ITC TT Bold
• Helvetica Regular
• Helvetica Bold

Visual Style

• The FIAT® brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction.
• Preserving the space surrounding the FIAT® brand mark is equally important. No extraneous elements such as text, photographs, or graphic images should interfere the exclusion zone.
• The exclusion zone surrounding the brand mark must be equal to ½ the radius of the brand mark when used alone.
• X = the diameter of the FIAT Brand Mark, without the drop shadow.
• Specific usage and size requirements must be followed to ensure the optimal reproduction of the brand mark. Conformance to these rules is mandatory.
• A Primary (4C 3-D) For the reproduction of the brand mark with a diameter between 20mm -l 000mm
• The Primary 4C 3-D brand mark must be used where dimensions, reproduction methods and printing techniques allow. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• B Primary (4C 2-D Medium) For the reproduction of the brand mark with a diameter between 15mm -19mm.
• C Primary (4C 2-D Minimum) For the reproduction of the brand mark with a diameter between I Omm -14mm. This artwork does not include the vertical background lines.
• D secondary (Grayscale 3-d) Use only if the 4c 3-d (Primary A) option cannot be used. For the reproduction of the brand mark with a diameter between 20mm – 1000mm
• The photographic version of the brand mark must be used in cases involving the use of one-color reproduction. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• E secondary (4C 2-d Maximum) For the reproduction of the brand mark with a diameter more than 1000mm. This brand mark is used for large-scale, high-resolution reproduction.
• The FIAT® brand mark must be used in its original form without modification. It is not to be combined with another graphic element, such as text, illustration or brand logotype.
• The FIAT brand mark may not be used in headlines or text.
• The FIAT brand mark is noT to be displayed: • As a repeated pattern or decorative device • As a screen or tint • Combined with elements other than an approved marketing theme line • In poor contrast with the background • Obscured by an overprint • On a background which has texture, pattern or gradation • Reversed incorrectly • Positioned incorrectly • With altered colors • With modified proportions or position of the brand logotype or brand badge • With other elements within its area of isolation • Within a confined shape border or space
• The FIAT® color palette is a powerful means of visual communication. color builds recognition and has the power to evoke a desired emotion that enhances communication. The color palette reflects the essence of the FIAT Brand.
• If Pantone® 877 cannot be used, Pantone® cool Gray 6U may be substituted
• PAnTonE® 7427 cMyK: 8 100 55 32 rGB: 150 23 46
• PAnTonE® 7428 cMyK: 0 80 45 55 rGB: 132 43 55
• PAnTonE® 877 PAnTonE® cool GrAy 6U cMyK: 0 0 0 31 rGB: 186 188 190
• The primary FIAT® digital brand color is red. Secondary colors include rich red, black, gray and dark gray. The preference for defining colors in the digital space is by using HEX (Hexadecimal). Hexadecimal color codes are used for HTML and may be referred to as HTML color. As an alternative, RGB values are acceptable and are valuable in cross-checking correct colors.
• PRIMARY RED HEX #941711
• SECONDARY RICH RED HEX #660000
• GRAY HEX #666666
• DARK GRAY HEX #FFFF00
• BLACK HEX #020000
• These guidelines show the correct order and size relationships for the chrysler Group llc and FIAT® brand marks when they are displayed together in various combinations. The Multi Brand Mark configuration is special art and must be used consistently and without modification. only approved art files may be used for reproduction.
• Free space equal to one time the height of the “J” in the Jeep brand logotype (1J) is to be maintained around the brand marks. This area must be void of text or images.
• do noT dIsPlAy ThE BrAnd MArKs In Any oF ThE FolloWInG ForMs: • Outlined • On textured or patterned backgrounds • With drop shadows • In headlines or text • As a screen or tint • As part of another brand mark or illustration • As a decorative device
• The Multi Brand examples below illustrate specific size requirements to ensure the optimal reproduction of the brand marks. Adhering to these rules is mandatory
• CJDRFM 3D Horz I0-14mm Use this version for the reproduction including the FIAT brand mark with a diameter of I Omm -14mm CHRYSLER Jeep Ra■ M□PAR. 10mm-14mm (without background lines) CJDRFM 3D Herz 15-19mm Use this version for the reproduction including the FIAT brand mark with a diameter of 15mm -19mm CHRYSLER Jeep RA M□PAR. 15mm-19mm CJDRFM 3D Horz 20-1000mm Use this version for the reproduction including the FIAT brand mark with a diameter of 20mm -l 000mm CHRYSLER Jeep RA■ M□PAR. 20mm-1000mm

2005

Brand Summary

Mission

• Strict use of the FIAT® Brand standards is critical to building and protecting our FIAT Brand image. Requests to deviate from the guidelines defined in this publication must be reviewed and approved [^1].

Core Values

• distinctiveness
• integrity
• consistency
• recognition
• modernity

Target Audience

• Individuals and organizations involved in corporate and advertising communications, merchandise, and marketing for FIAT, including partners such as Chrysler Group LLC [^2].

Personality Traits

• modern
• distinctive
• clean
• bold

Visual Identity Overview

• The FIAT brand visual identity centers on a specially designed, distinctive graphic brand mark featuring a circular emblem with a chrome or metallic silver ring and a red textured background, with bold, uppercase, sans-serif letters. The brand mark is used in various forms (primary, secondary, tertiary) with strict rules for size, color palette, exclusion zones, and integrity. The color palette includes primary red, rich red, black, gray, and dark gray, and the core typefaces are Gill Sans, Bodoni Seventy Two ITC TT, and Helvetica. Consistency and clarity are emphasized throughout all visual elements [^3].

Categories

Logo Usage

• The FIAT® brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction.
• The FIAT brand mark is a valuable corporate asset and is protected by law. Any commercial use of the FIAT brand name, or brand mark by any entity outside chrysler Group llc requires the prior written approval of FIAT s.p.A..
• Use the registration mark (®) after the word FIAT in a headline and in the first appearance within body copy.
• Recognition of the FIAT brand’s company origin is accomplished through the use of the mandatory trademark ownership statement. It must be worded exactly as follows: “©2010 chrysler Group llc. FIAT is a registered trademark of Fiat Group Marketing & corporate communication s.p.A., used under license by chrysler Group llc.” The trademark ownership statement must appear in legible text on every communication.
• Preserving the space surrounding the FIAT® brand mark is equally important. no extraneous elements such as text, photographs, or graphic images should interfere the exclusion zone.
• The exclusion zone surrounding the brand mark must be equal to ½ the radius of the brand mark when used alone.
• X = the diameter of the FIAT Brand Mark, without the drop shadow.
• Specific usage and size requirements must be followed to ensure the optimal reproduction of the brand mark. Conformance to these rules is mandatory.
• A Primary (4C 3-D) For the reproduction of the brand mark with a diameter between 20mm -l 000mm
• The Primary 4C 3-D brand mark must be used where dimensions, reproduction methods and printing techniques allow. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• B Primary (4C 2-D Medium) For the reproduction of the brand mark with a diameter between 15mm -19mm.
• C Primary (4C 2-D Minimum) For the reproduction of the brand mark with a diameter between I Omm -14mm. This artwork does not include the vertical background lines.
• D secondary (Grayscale 3-d) Use only if the 4c 3-d (Primary A) option cannot be used. For the reproduction of the brand mark with a diameter between 20mm – 1000mm
• The photographic version of the brand mark must be used in cases involving the use of one-color reproduction.The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• E secondary (4C 2-d Maximum) For the reproduction of the brand mark with a diameter more than 1000mm. This brand mark is used for large-scale, high-resolution reproduction.
• The FIAT® Brand Mark may not be used in headlines or text.
• When the word FIAT appears in headlines or text, it should be typed in the font being used rather than inserting the brand mark – and MusT Be sHoWn In All CAPs.
• • DO NOT use FIAT as a stand-alone noun
• • DO NOT use as a plural noun (FIATS)
• • DO NOT use as a possessive (FIAT’S Brand Mark)
• Type the word FIAT® in the same font as the rest of the headline or text.
• do not use the FIAT® brand mark in headlines or text.
• The FIAT® brand mark must be used in its original form without modification. It is not to be combined with another graphic element, such as text, illustration or brand logotype.
• The FIAT brand mark may not be used in headlines or text.
• The FIAT brand mark is noT to be displayed: • As a repeated pattern or decorative device • As a screen or tint • Combined with elements other than an approved marketing theme line • In poor contrast with the background • Obscured by an overprint • On a background which has texture, pattern or gradation • Reversed incorrectly • Positioned incorrectly • With altered colors • With modified proportions or position of the brand logotype or brand badge • With other elements within its area of isolation • Within a confined shape border or space

Color Palette

• The FIAT® color palette is a powerful means of visual communication. color builds recognition and has the power to evoke a desired emotion that enhances communication.The color palette reflects the essence of the FIAT Brand.
• If Pantone® 877 cannot be used, Pantone® cool Gray 6U may be substituted
• PAnTonE® 7427 cMyK: 8 100 55 32 rGB: 150 23 46
• PAnTonE® 7428 cMyK: 0 80 45 55 rGB: 132 43 55
• PAnTonE® 877 PAnTonE® cool GrAy 6U cMyK: 0 0 0 31 rGB: 186 188 190
• The primary FIAT® digital brand color is red. Secondary colors include rich red, black, gray and dark gray.The preference for defining colors in the digital space is by using HEX (Hexadecimal). Hexadecimal color codes are used for HTML and may be referred to as HTML color. As an alternative, RGB values are acceptable and are valuable in cross-checking correct colors.
• PRIMARY RED HEX #941711
• SECONDARY RICH RED HEX #660000
• GRAY HEX #666666
• DARK GRAY HEX #FFFF00
• BLACK HEX #020000

Typography

• The FIAT® brand core typefaces are Gill sans, Bodoni seventy Two ITc TT, and helvetica. Each is approved for both corporate and advertising communications.
• The primary typeface is Gill sans.This is a clean, contemporary type family that reflects the modern and distinctive nature of the FIAT brand. shown are the two weights and styles that are to be used.
• The FIAT display typeface is Bodoni seventy Two ITc TT book and bold cuts. Bodoni is a classic brand typeface. It is ideal and recommended only for larger-scale applications, such as headlines and signage.
• helvetica is a universal font for many computer operating systems. For this reason, helvetica must always be used for corporate and studio e-mail signatures, fax sheets and live digital text.
• To purchase the approved FIAT brand typefaces go to: www.ascenderfonts.com
• Gill sans light abcdefghijklmnopqrstuvwxyz 0123456789
• Gill Sans Light Italic abcdefghijklmnopqrstuvwxyz 0123456789
• Gill sans regular abcdefghijklmnopqrstuvwxyz 0123456789
• Gill Sans Italic abcdefghijklmnopqrstuvwxyz 0123456789
• Bodoni Seventy Two ITC TT Book Bodoni Seventy Two ITC TT Italic
• Bodoni Seventy Two ITC TT Bold
• Helvetica Regular
• Helvetica Bold

Visual Style

• The FIAT® brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction.
• Preserving the space surrounding the FIAT® brand mark is equally important. No extraneous elements such as text, photographs, or graphic images should interfere the exclusion zone.
• The exclusion zone surrounding the brand mark must be equal to ½ the radius of the brand mark when used alone.
• X = the diameter of the FIAT Brand Mark, without the drop shadow.
• Specific usage and size requirements must be followed to ensure the optimal reproduction of the brand mark. Conformance to these rules is mandatory.
• A Primary (4C 3-D) For the reproduction of the brand mark with a diameter between 20mm -l 000mm
• The Primary 4C 3-D brand mark must be used where dimensions, reproduction methods and printing techniques allow. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• B Primary (4C 2-D Medium) For the reproduction of the brand mark with a diameter between 15mm -19mm.
• C Primary (4C 2-D Minimum) For the reproduction of the brand mark with a diameter between I Omm -14mm. This artwork does not include the vertical background lines.
• D secondary (Grayscale 3-d) Use only if the 4c 3-d (Primary A) option cannot be used. For the reproduction of the brand mark with a diameter between 20mm – 1000mm
• The photographic version of the brand mark must be used in cases involving the use of one-color reproduction. The brand mark always retains both shadow and glint, unless printed on a black background, where the shadow is dropped.
• E secondary (4C 2-d Maximum) For the reproduction of the brand mark with a diameter more than 1000mm. This brand mark is used for large-scale, high-resolution reproduction.
• The FIAT® brand mark must be used in its original form without modification. It is not to be combined with another graphic element, such as text, illustration or brand logotype.
• The FIAT brand mark may not be used in headlines or text.
• The FIAT brand mark is noT to be displayed: • As a repeated pattern or decorative device • As a screen or tint • Combined with elements other than an approved marketing theme line • In poor contrast with the background • Obscured by an overprint • On a background which has texture, pattern or gradation • Reversed incorrectly • Positioned incorrectly • With altered colors • With modified proportions or position of the brand logotype or brand badge • With other elements within its area of isolation • Within a confined shape border or space
• The FIAT® color palette is a powerful means of visual communication. color builds recognition and has the power to evoke a desired emotion that enhances communication. The color palette reflects the essence of the FIAT Brand.
• If Pantone® 877 cannot be used, Pantone® cool Gray 6U may be substituted
• PAnTonE® 7427 cMyK: 8 100 55 32 rGB: 150 23 46
• PAnTonE® 7428 cMyK: 0 80 45 55 rGB: 132 43 55
• PAnTonE® 877 PAnTonE® cool GrAy 6U cMyK: 0 0 0 31 rGB: 186 188 190
• The primary FIAT® digital brand color is red. Secondary colors include rich red, black, gray and dark gray. The preference for defining colors in the digital space is by using HEX (Hexadecimal). Hexadecimal color codes are used for HTML and may be referred to as HTML color. As an alternative, RGB values are acceptable and are valuable in cross-checking correct colors.
• PRIMARY RED HEX #941711
• SECONDARY RICH RED HEX #660000
• GRAY HEX #666666
• DARK GRAY HEX #FFFF00
• BLACK HEX #020000
• These guidelines show the correct order and size relationships for the chrysler Group llc and FIAT® brand marks when they are displayed together in various combinations. The Multi Brand Mark configuration is special art and must be used consistently and without modification. only approved art files may be used for reproduction.
• Free space equal to one time the height of the “J” in the Jeep brand logotype (1J) is to be maintained around the brand marks. This area must be void of text or images.
• do noT dIsPlAy ThE BrAnd MArKs In Any oF ThE FolloWInG ForMs: • Outlined • On textured or patterned backgrounds • With drop shadows • In headlines or text • As a screen or tint • As part of another brand mark or illustration • As a decorative device
• The Multi Brand examples below illustrate specific size requirements to ensure the optimal reproduction of the brand marks. Adhering to these rules is mandatory
• CJDRFM 3D Horz I0-14mm Use this version for the reproduction including the FIAT brand mark with a diameter of I Omm -14mm CHRYSLER Jeep Ra■ M□PAR. 10mm-14mm (without background lines) CJDRFM 3D Herz 15-19mm Use this version for the reproduction including the FIAT brand mark with a diameter of 15mm -19mm CHRYSLER Jeep RA M□PAR. 15mm-19mm CJDRFM 3D Horz 20-1000mm Use this version for the reproduction including the FIAT brand mark with a diameter of 20mm -l 000mm CHRYSLER Jeep RA■ M□PAR. 20mm-1000mm

Additional Properties