Fiji Airways

Official Websites

• https://www.fijiairways.com
• http://www.fijiairways.com
• http://www.airpacific.com.fj

Brand Guidelines

2013

Brand Summary

Mission

• To authentically represent Fiji, enhance the experience for customers, and increase brand awareness as the national airline connecting Fiji to the world and the world to Fiji. The brand aims to reflect the Fiji experience, providing balance, holiday thrills, deep human resonance, accessible culture, tradition, and natural treasures, embodying scale with intimacy, modern aircraft with service warmth, and a touch of Fiji wherever it goes [^1].

Core Values

• authenticity
• welcoming
• confidence
• distinctiveness
• beauty
• spirit
• culture
• modernity
• warmth
• resonance
• flexibility
• integrity
• consistency
• respect
• humility
• pride
• caring
• considerate

Target Audience

• Travelers seeking a unique, immersive Fijian experience, including those interested in holiday thrills, cultural richness, and natural beauty. The brand appeals to both international visitors and locals, offering personal experiences and connecting Fiji to the world [^2].

Personality Traits

• welcoming
• confident
• distinctive
• authentic
• warm
• friendly
• resonant
• balanced
• modern
• intimate

Visual Identity Overview

• The visual identity is inspired by Fijian culture and tradition, featuring Masi art motifs, the Teteva symbol, and a suite of natural and tropical colors. It uses custom typography (Bula and Air), distinctive logo configurations, and photography that captures Fiji’s natural beauty, people, and textures. The identity system is highly flexible, ensuring integrity and consistency across all communications [^3].

Categories

Brand Imagery

• The natural beauty, unique experiences, friendly people and textured details of Fiji are captured in a beautiful photographic library. With such a rich visual landscape, photography is a powerful creative tool that aids in the promotion of the Fijian culture and experiences on offer.
• Depending on the communication a hero image of Fiji’s natural beauty and people may be required. The close­up textures may be used as secondary images for more intimate applications such as in-flight menus.
• The images include epic panoramas of the islands as well as portraits of the locals and detailed textures that make Fiji so immersive and sensory
• The images can be cropped to highlight a texture detail or shown in full to communicate a vast sense of openness. These options will vary according to the needs of the communication. Where possible always try to maintain a natural and real perspective.
• A suite of 15 highly distinctive masi motifs were created by local Fijian masi artist, Makereta Matemosi. The motifs are highly authentic and reflect different aspects of Fijian hospitality experience and culture.
• To maintain the integrity and meanings each motif must be respected and not altered in anyway. Their primary use is to appear with imagery as a highly distinctive border treatment. The motifs are not decoration. The meanings are important and must be respected. For example, if there is a communication focused on welcoming, the appropriate motif must be used, such as the Rova.
• It is essential that the motifs are not altered from the artwork shown. They can appear in any of the brand colours, however they cannot be mixed or appear in multi-colour.
• It is critical that the Fiji Airways motifs are used correctly. Care must be taken to avoid incorrect and inappropriate usage.
• The examples shown opposite demonstrate the most common misuse of the masi motifs which must be avoided. Such use will weaken or damage the authenticity, integrity and consistency of the identity system overall.
• Use multiple motif sizes
• Use multiple motifs within one motif band
• Skew or alter the orientation
• Edit motifs in anyway as they lose meaning and authenticity
• Create your own motif bands (Note: The Fiji Airways symbol must never be repeated in this way)
• Place on angles
• Place images within band
• A mixture of vertical/ horizontal
• Forget to put lines between motif bands
• Double up on motif bands

Color Palette

• Inspired by the diversity and warmth of the Fiji Islands the brand features a suite of colours that are both natural and tropical in tone.
• The natural colours reflect the stone and wood of textured natural materials. Rich deep browns reflect Fijian culture with historic associations as the colour of the chiefs, reflecting respect, humility and pride.
• The tropical colours reflect the vibrancy of the natural environment from shimmering aqua blues of the water to the stunning colours of the coral reef These colours are all underpinned by the traditional colours used to create the masi called Loa Loa (Black) and the clay coloured Umea (a lighter red brown)
• Tints as a rule, are to be avoided, but may be used for graphs and charts or where colours are limited e.g, single colour printing As a rule, avoid mixing too many colours within a given application.
• Our brandmark, wordmark and Teteva symbol, should only ever appear in Brown (Pantone 7533c) or white.
• Our traditional palette is inspired by pigments used in natural Fijian dyes soot and mineral-rich clay in a traditional masi. The base for the dye used to achieve black (Loa Loa) comes from the Kesa tree.
• STONE PANTONE 7527C C.3 M.4 Y.14 K.8 R.214 G.21O B.196
• PALE L AQUA PANTONE 570C C.57 M.O Y.36 K.O R.1O7 G.2O2 B.186
• TAUPE PANTONE 7530C C.1O M.18 Y.25 K.32 R.163 G.147 B.13O
• CORAL PANTONE 1785C C.O M.76 Y.54 K.O R.248 G.72 B.94
• BROWN PANTONE 7533C C.37 M.53 Y.68 K.83 R.71 G.55 B.41
• MANGO PANTONE 1495C C.O M.46 Y.78 K.O R.255 G.143 B.28
• LOA LOA PANTONE 6C C.1OO M.79 Y.44 K.93 R.16 G.24 B.32
• LIME PANTONE 389C C.21 M.O Y.85 K.O R.2O8 G.223 B.O
• UMEA PANTONE 1535C C.1O M.75 Y.1OO K.42 R.148 G.69 B.11

Typography

• Typography plays a significant role in our brand identity. It carries our welcome, our messages and our stories. It allows us to be consistent and to communicate in many different ways depending on the style and words we choose.
• Fiji Airways has two typefaces: Bula and Air.
• Bula is a custom font designed specifically for Fiji Airways headlines. It was inspired by the geometry of the masi, the sense of balance and hand crafted nature of Fiji. It comes in one weight and should be used for key headlines. The all caps font features a basic character set and an alternate character set which is more embellished and provides a unique way of differentiating our messaging. The alternate characters provide additional detail features, however they must not be over used. As a rule, ensure headlines are limited to no more than eight words.
• Air is a contemporary sans-serif font which is available in four weights; Thin, Light, Regular and Medium. Specifically useful for managing large volumes of information, Air can create clear levels of hierarchy using a weight change or italics. Italics Light and Regular may be used for informal messages as shown in best practice.
• Refer to page 27 for more detail.
• When neither Bula or Air are available, please refer to the system font Arial as the default typeface.
• Bula is available from the Fiji Airways Marketing Manager.
• Bula includes a standard base characters set, as well as a distinctive double stroke alternates set. Words should be set in standard base set with one feature letter only per word.
• Primary typeface: Bula - Available from the Fiji Airways Marketing Manager
• Secondary typeface: Air - Available for purchase from youworkforthem.com (Search under Air Superfamily)

Logo Usage

• The brandmark has two configurations -stacked and horizontal. No other brandmark configurations are allowed.
• The stand-alone wordmark has two configurations; stacked and horizontal and two version styles; standard and embellished. The embellished wordmark which features a weave in between the letters of Fiji, may only be used at a large scale (recommended A5 or higher)
• The wordmark must always standout and have a high degree of legibility. The relationship of the Fiji Airways wordmark to the Teteva symbol, and the relationship between the words Fiji and Airways within the wordmark must never be altered and must remain true to the supplied digital artwork.
• When placing the brandmark or wordmark on a photograph it is important that there is a visually clear area for it to appear. Avoid busy parts of the photograph or other graphics and typography which may interfere with legibility.
• The brandmark and wordmark must always appear in Fiji Airways Brown (Pantone 7533c) or reversed in white.
• Embellished wordmark (for limited use) is available in stacked or horizontal configurations. The minimum size is A5. It should always appears in Brown (Pantone 7533c) or reversed in white.
• To ensure the symbol and brandmark are always prominent, there must be a clear area of surrounding space in order to maintain legibility.
• The Fiji Airways Teteva symbol or brandmark should have as much clear space around it as possible, so that it stands out clearly. The minimum exclusion zone is defined by the cyan guides shown opposite. This amount of clear space is designed to protect the Fiji Airways brandmark from typography or other graphic elements distracting or interrupting legibility.
• Additional space around the brandmark will assist visibility and legibility.
• To achieve the ideal placement and scale of the brandmark refer to the best practice examples and templates.
• The Teteva Symbol is slightly taller than the Fiji wordmark as this is the best optical balance when the two are seen together.
• The Teteva may be reduced smaller than the minimum size shown opposite only when within the brandmark lock-up shown below.
• It is critical that the Fiji Airways Teteva symbol, brandmark and wordmark are used correctly. Care must be taken to avoid incorrect use.
• The examples shown opposite demonstrate the most common misuse of the brandmark elements. Such use will weaken or damage the authenticity, integrity and consistency of the Fiji Airways brand identity system overall.
• Please note that the digital artwork should never be altered and incorrect use must be avoided.
• Our brandmark, wordmark and Teteva symbol, should only ever appear in Brown (Pantone 7533c) or white.
• Artwork should always be used to reproduce the brandmark, they should never be recreated.

Tone And Messaging

• The Fiji Airways brand identity system is welcoming, confident, distinctive and authentic. It reflects the beauty, spirit and culture of the Fiji Islands and its people, the modernity of the new Fiji Airways fleet and the warmth of our staff
• Based on the idea of resonance, our brand embodies Fijian culture and tradition through the use of Masi art, both within the symbol and through the motif suite created specifically for Fiji Airways by a local Fijian Masi artist, Makereta Matemosi.
• The identity system is designed to be highly flexible to accommodate the range of applications required whilst ensuring integrity and consistency overall.
• Typography plays a significant role in our brand identity. It carries our welcome, our messages and our stories. It allows us to be consistent and to communicate in many different ways depending on the style and words we choose.
• Bula is a custom font designed specifically for Fiji Airways headlines. It was inspired by the geometry of the masi, the sense of balance and hand crafted nature of Fiji. It comes in one weight and should be used for key headlines. The all caps font features a basic character set and an alternate character set which is more embellished and provides a unique way of differentiating our messaging. The alternate characters provide additional detail features, however they must not be over used. As a rule, ensure headlines are limited to no more than eight words.
• Air is a contemporary sans-serif font which is available in four weights; Thin, Light, Regular and Medium. Specifically useful for managing large volumes of information, Air can create clear levels of hierarchy using a weight change or italics. Italics Light and Regular may be used for informal messages as shown in best practice.
• When neither Bula or Air are available, please refer to the system font Arial as the default typeface.
• Bula includes a standard base characters set, as well as a distinctive double stroke alternates set. Words should be set in standard base set with one feature letter only per word.
• When planning any communication piece, consider these two questions; ‘Who is the audience?’ and ‘Which elements will most effectively communicate the desired message?’
• When a communication piece has a strong verbal message or active tone of voice, consider using the distinctive brand fonts, to convey the message The bespoke Bula typeface will provide a very graphic way of communicating the message
• When the message is key, consider a type-led approach to your layout using solid colour backgrounds. Use the personality typeface, Bula to make a big statement and support it with careful use of the Air font
• When an image would support the message, consider a combination layout The combination is made by splitting the page exactly in half so that 50% is for hero imagery and the other half for message.
• When a more experiential or aspirational message is required, consider using a hero imagery from the brand photography library.

Brand Values

• We are the national airline of Fiji, a country of over 330 islands located in the South Pacific. We have gone through an enormous transformation to authentically represent Fiji, enhance the experience for our customers and increase brand awareness. These brand guidelines capture the story and spirit of Fiji Airways. They introduce the identity elements and explain how to bring the brand to life.
• We are an airline with a proud past and a bright future. We connect Fiji to the world and the world to Fiji. We aim to reflect the Fiji experience, which provides balance, holiday thrills, deep human resonance, an accessible culture with a wealth of tradition, and natural treasures. From rolling hills and crashing waves, to barefoot luxury and rustic authenticity, the Fiji Islands and its people offer a range of highly personal experiences to transform any visitor to its shores. Fiji Airways embodies this experience, providing scale with intimacy, modern aircraft with service warmth, and a touch of Fiji wherever it goes.
• The Fiji Airways brand identity system is designed to capture the spirit of our airline, be a proud symbol for Fiji, embody the Fiji experience and strengthen our reputation as a leading international airline.
• The brand identity system is welcoming, confident, distinctive and authentic. It reflects the beauty, spirit and culture of the Fiji Islands and its people, the modernity of the new Fiji Airways fleet and the warmth of our staff
• Based on the idea of resonance, our brand embodies Fijian culture and tradition through the use of Masi art, both within the symbol and through the motif suite created specifically for Fiji Airways by a local Fijian Masi artist, Makereta Matemosi.
• The identity system is designed to be highly flexible to accommodate the range of applications required whilst ensuring integrity and consistency overall.
• The Fiji Airways brand identity system is designed to be highly flexible to accommodate the range and variety of the airline’s communications. All brand identity elements originate from the idea of resonance, with attributes that are earthed, authentic and balanced. These elements can be incorporated in varying volumes depending on the nature of the communication and the intended audience.

Visual Style

• The Fiji Airways brand identity system is designed to be highly flexible to accommodate the range and variety of the airline’s communications. All brand identity elements originate from the idea of resonance, with attributes that are earthed, authentic and balanced. These elements can be incorporated in varying volumes depending on the nature of the communication and the intended audience.
• The brand identity system consists of six key elements which appear opposite. The following pages will introduce each of these elements in more detail as well as defining and documenting recommended usage principles.
• The preferred tick symbol appears throughout this guideline to indicate the preferred option.
• The information symbol appears throughout this guideline to highlight when there is additional information available for a given element, e.g a related principle or where to find artwork.
• The exclamation symbol highlights aspects of the identity where incorrect use is common, or where special attention and permission may be required.
• The Teteva symbol should only appear in white or Fiji Airways Brown (Pantone 7533c)
• The brandmark has two configurations -stacked and horizontal. No other brandmark configurations are allowed.
• The stand-alone wordmark has two configurations; stacked and horizontal and two version styles; standard and embellished. The embellished wordmark which features a weave in between the letters of Fiji, may only be used at a large scale (recommended A5 or higher)
• The wordmark must always standout and have a high degree of legibility. The relationship of the Fiji Airways wordmark to the Teteva symbol, and the relationship between the words Fiji and Airways within the wordmark must never be altered and must remain true to the supplied digital artwork.
• When placing the brandmark or wordmark on a photograph it is important that there is a visually clear area for it to appear. Avoid busy parts of the photograph or other graphics and typography which may interfere with legibility.
• The brandmark and wordmark must always appear in Fiji Airways Brown (Pantone 7533c) or reversed in white.
• Embellished wordmark (for limited use) is available in stacked or horizontal configurations. The minimum size is A5. It should always appears in Brown (Pantone 7533c) or reversed in white.
• To ensure the symbol and brandmark are always prominent, there must be a clear area of surrounding space in order to maintain legibility.
• The Fiji Airways Teteva symbol or brandmark should have as much clear space around it as possible, so that it stands out clearly. The minimum exclusion zone is defined by the cyan guides shown opposite. This amount of clear space is designed to protect the Fiji Airways brandmark from typography or other graphic elements distracting or interrupting legibility.
• Additional space around the brandmark will assist visibility and legibility.
• To achieve the ideal placement and scale of the brandmark refer to the best practice examples and templates.
• The Teteva Symbol is slightly taller than the Fiji wordmark as this is the best optical balance when the two are seen together.
• The Teteva may be reduced smaller than the minimum size shown opposite only when within the brandmark lock-up shown below.
• Minimum size specifications for print and digital usage.
• It is critical that the Fiji Airways Teteva symbol, brandmark and wordmark are used correctly. Care must be taken to avoid incorrect use.
• The examples shown opposite demonstrate the most common misuse of the brandmark elements. Such use will weaken or damage the authenticity, integrity and consistency of the Fiji Airways brand identity system overall.
• Please note that the digital artwork should never be altered and incorrect use must be avoided.
• Inspired by the diversity and warmth of the Fiji Islands the brand features a suite of colours that are both natural and tropical in tone.
• Tints as a rule, are to be avoided, but may be used for graphs and charts or where colours are limited e.g, single colour printing As a rule, avoid mixing too many colours within a given application.
• Our brandmark, wordmark and Teteva symbol, should only ever appear in Brown (Pantone 7533c) or white.
• Bula is a custom font designed specifically for Fiji Airways headlines. It was inspired by the geometry of the masi, the sense of balance and hand crafted nature of Fiji. It comes in one weight and should be used for key headlines. The all caps font features a basic character set and an alternate character set which is more embellished and provides a unique way of differentiating our messaging. The alternate characters provide additional detail features, however they must not be over used. As a rule, ensure headlines are limited to no more than eight words.
• Air is a contemporary sans-serif font which is available in four weights; Thin, Light, Regular and Medium. Specifically useful for managing large volumes of information, Air can create clear levels of hierarchy using a weight change or italics. Italics Light and Regular may be used for informal messages as shown in best practice.
• When neither Bula or Air are available, please refer to the system font Arial as the default typeface.
• Bula includes a standard base characters set, as well as a distinctive double stroke alternates set. Words should be set in standard base set with one feature letter only per word.
• To maintain the integrity and meanings each motif must be respected and not altered in anyway. Their primary use is to appear with imagery as a highly distinctive border treatment. The motifs are not decoration. The meanings are important and must be respected. For example, if there is a communication focused on welcoming, the appropriate motif must be used, such as the Rova.
• It is essential that the motifs are not altered from the artwork shown. They can appear in any of the brand colours, however they cannot be mixed or appear in multi-colour.
• It is critical that the Fiji Airways motifs are used correctly. Care must be taken to avoid incorrect and inappropriate usage.
• The examples shown opposite demonstrate the most common misuse of the masi motifs which must be avoided. Such use will weaken or damage the authenticity, integrity and consistency of the identity system overall.
• DO NOT: Use multiple motif sizes
• Use multiple motifs within one motif band
• Skew or alter the orientation
• Edit motifs in anyway as they lose meaning and authenticity
• Create your own motif bands (Note: The Fiji Airways symbol must never be repeated in this way)
• Place on angles
• Place images within band
• A mixture of vertical/ horizontal
• Forget to put lines between motif bands
• Double up on motif bands
• The natural beauty, unique experiences, friendly people and textured details of Fiji are captured in a beautiful photographic library. With such a rich visual landscape, photography is a powerful creative tool that aids in the promotion of the Fijian culture and experiences on offer.
• Depending on the communication a hero image of Fiji’s natural beauty and people may be required. The close­up textures may be used as secondary images for more intimate applications such as in-flight menus.
• The images include epic panoramas of the islands as well as portraits of the locals and detailed textures that make Fiji so immersive and sensory
• The images can be cropped to highlight a texture detail or shown in full to communicate a vast sense of openness. These options will vary according to the needs of the communication. Where possible always try to maintain a natural and real perspective.

Iconography

• The Teteva symbol should only appear in white or Fiji Airways Brown (Pantone 7533c)
• The brandmark and wordmark must always appear in Fiji Airways Brown (Pantone 7533c) or reversed in white.
• Embellished wordmark (for limited use) is available in stacked or horizontal configurations. The minimum size is A5. It should always appears in Brown (Pantone 7533c) or reversed in white.
• To ensure the symbol and brandmark are always prominent, there must be a clear area of surrounding space in order to maintain legibility.
• The Fiji Airways Teteva symbol or brandmark should have as much clear space around it as possible, so that it stands out clearly. The minimum exclusion zone is defined by the cyan guides shown opposite. This amount of clear space is designed to protect the Fiji Airways brandmark from typography or other graphic elements distracting or interrupting legibility.
• Additional space around the brandmark will assist visibility and legibility.
• The Teteva Symbol is slightly taller than the Fiji wordmark as this is the best optical balance when the two are seen together.
• The Teteva may be reduced smaller than the minimum size shown opposite only when within the brandmark lock-up shown below.
• It is critical that the Fiji Airways Teteva symbol, brandmark and wordmark are used correctly. Care must be taken to avoid incorrect use.
• The examples shown opposite demonstrate the most common misuse of the brandmark elements. Such use will weaken or damage the authenticity, integrity and consistency of the Fiji Airways brand identity system overall.
• Please note that the digital artwork should never be altered and incorrect use must be avoided.
• Our brandmark, wordmark and Teteva symbol, should only ever appear in Brown (Pantone 7533c) or white.

Layout And Composition

• The brandmark has two configurations -stacked and horizontal. No other brandmark configurations are allowed.
• The stand-alone wordmark has two configurations; stacked and horizontal and two version styles; standard and embellished. The embellished wordmark which features a weave in between the letters of Fiji, may only be used at a large scale (recommended A5 or higher)
• The wordmark must always standout and have a high degree of legibility. The relationship of the Fiji Airways wordmark to the Teteva symbol, and the relationship between the words Fiji and Airways within the wordmark must never be altered and must remain true to the supplied digital artwork.
• When placing the brandmark or wordmark on a photograph it is important that there is a visually clear area for it to appear. Avoid busy parts of the photograph or other graphics and typography which may interfere with legibility.
• The brandmark and wordmark must always appear in Fiji Airways Brown (Pantone 7533c) or reversed in white.
• Embellished wordmark (for limited use) is available in stacked or horizontal configurations. The minimum size is A5. It should always appears in Brown (Pantone 7533c) or reversed in white.
• To ensure the symbol and brandmark are always prominent, there must be a clear area of surrounding space in order to maintain legibility.
• The Fiji Airways Teteva symbol or brandmark should have as much clear space around it as possible, so that it stands out clearly. The minimum exclusion zone is defined by the cyan guides shown opposite. This amount of clear space is designed to protect the Fiji Airways brandmark from typography or other graphic elements distracting or interrupting legibility.
• Additional space around the brandmark will assist visibility and legibility.
• To achieve the ideal placement and scale of the brandmark refer to the best practice examples and templates.
• The Teteva Symbol is slightly taller than the Fiji wordmark as this is the best optical balance when the two are seen together.
• The Teteva may be reduced smaller than the minimum size shown opposite only when within the brandmark lock-up shown below.
• Minimum size specifications for print and digital usage.
• It is critical that the Fiji Airways Teteva symbol, brandmark and wordmark are used correctly. Care must be taken to avoid incorrect use.
• The examples shown opposite demonstrate the most common misuse of the brandmark elements. Such use will weaken or damage the authenticity, integrity and consistency of the Fiji Airways brand identity system overall.
• Please note that the digital artwork should never be altered and incorrect use must be avoided.
• Alter the proportion of Fiji & Airways. Adjust position or spacing of the wordmark. Alter the typeface of Airways. Change colour of the wordmark. Appear as keyline. Insert new words or create subbrands. Rotate or place logo on angle. Place brown on a coloured background. Skew or stretch the Teteva. Place image inside letterforms. Fill in the channels in Fiji. Add a drop shadow.
• When a communication piece has a strong verbal message or active tone of voice, consider using the distinctive brand fonts, to convey the message The bespoke Bula typeface will provide a very graphic way of communicating the message
• The majority of Fiji Airways communication will fall within this layout approach as it provides the perfect balance of image and type. When elements are chosen carefully, they will support each other well to convey a message
• The brand photography library has been professionally photographed to communicate our brand personality in a dynamic and engaging way. The beauty of Fiji leads in these applications with hero imagery, supported by smaller highlights of brand personality in the form of the Bula typeface and considered use of motifs
• When the message is key, consider a type-led approach to your layout using solid colour backgrounds. Use the personality typeface, Bula to make a big statement and support it with careful use of the Air font
• When an image would support the message, consider a combination layout The combination is made by splitting the page exactly in half so that 50% is for hero imagery and the other half for message.
• When a more experiential or aspirational message is required, consider using a hero imagery from the brand photography library.

Promotional Items

• LANYARDS FIIJII IAIRWAYs JFII MFIIJII IAIRWAYS JFII BADGES BUMPER STICKERS T-SHIRT
• MOUSE PADS
• MAGNETS
• STICKERS
• POST CARDS
• PEN
• FIJI SATCHEL

Digital Guidelines

• A comprehensive library of digital artwork files are available to bring the Fiji Airways brand to life. This artwork includes all brand identity elements as well as a complete photographic library of stunning high-resolution images.
• A comprehensive library of digital artwork files for Fiji Airways is available. To assist in locating the appropriate file types, a logical file naming convention has been devised. Each file has a unique code that consists of a Fiji Airways brandmark identifier, orientation, colour and file format. This code will enable you to identify the type of file without needing to open the file.
• The matrices that appear on the following pages provide a thumbnail image and code for each file. The Fiji Airways brandmark is available in .ai, eps, jpg, tif and png formats in Pantone (1 colour), CMYK, RGB, black and white.
• Artwork should always be used to reproduce the brandmark, they should never be recreated.
• The following software is required for the manipulation of digital artwork: ◊ Adobe® Illustrator® CS3 (v 12.0) or above ◊ Adobe® Photoshop® CS3 (v 10.0) or above ◊ Adobe® InDesign® CS3 (v 5.0) or above ◊ Adobe® Acrobat Reader® version 4 or above (for viewing and printing PDF files).
• Fiji Airways uses the Pantone® colorbridge® Plus colour management system which is only available for use in Adobe Creative Suite 3 or above applications.
• All files are available in ai, eps, jpg, pdf, png and tif format.
• Digital artwork should always be used to reproduce the photography, They should never be recreated.

Artwork Naming Conventions

• A comprehensive library of digital artwork files for Fiji Airways is available. To assist in locating the appropriate file types, a logical file naming convention has been devised. Each file has a unique code that consists of a Fiji Airways brandmark identifier, orientation, colour and file format. This code will enable you to identify the type of file without needing to open the file.
• The matrices that appear on the following pages provide a thumbnail image and code for each file. The Fiji Airways brandmark is available in .ai, eps, jpg, tif and png formats in Pantone (1 colour), CMYK, RGB, black and white.
• Artwork should always be used to reproduce the brandmark, they should never be recreated.
• ORIENTATION HZ (HORIZONTAL) ST (STACKED)
• FILE FORMAT AI, EPS, JPG TIF, PNG
• BRAND IDENTIFIER FJ_BRAND FJ_WORDMARK FJ_SYMBOL
• COLOUR SPOT (1 PMS COLOUR & BLACK) CMYK (FOUR COLOUR PROCESS FOR PRINT) RGB (FULL COLOUR FOR ON SCREEN) BLACK WHITE
• FJ_BRANDMARK_HZ_CMYK.AI
• All files are available in ai, eps, jpg, pdf, png and tif format.
• FJ_BRANDMARK_ST_CMYK
• FJ_BRANDMARK_ST_RGB
• FJ_BRANDMARK_ST_SPOT
• FJ_BRANDMARK_ST_WHITE (background colour not included in artwork)
• FJ_BRANDMARK_ST_BLACK
• FJ_BRANDMARK_HZ_CMYK
• FJ_BRANDMARK_HZ_RGB
• FJ_BRANDMARK_HZ_SPOT
• FJ_BRANDMARK_HZ_WHITE (background colour not included in artwork)
• FJ_BRANDMARK_HZ_BLACK

Additional Properties