FileWave

📋 1 Guidelines

🔗 Connections

Sector

Cybersecurity Software

Region

Usa

Guideline Year

2019

Language

English

Tags

Software

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • FileWave brand identity represents the values, services, ideas, and personality of our organization. It is designed to increase recognition and build perceptions of FileWave in its chosen marketplace [^1].
Core Values
  • recognition
  • integrity
  • consistency
  • innovation
  • simplicity
  • professionalism
Target Audience
  • The intended audience includes industries such as government, K12 education, higher education, and enterprise IT [^2].
Personality Traits
  • modern
  • dynamic
  • simple
  • expressive
  • professional
Visual Identity Overview
  • The visual identity centers on a modern, sleek logo with a bold, lowercase wordmark and a dynamic red swoosh icon. The color palette features primary FileWave blue and red, with secondary colors for flexibility. Typography is contemporary and simple, using Mr Eaves XL Mod OT for print and Open Sans for digital. Iconography is high-contrast and uses secondary colors. Photography is expressive, natural, and eye-catching, supporting technology themes [^3].

Categories

Brand Imagery
  • The logo is always surrounded by a minimum amount of buffer space in which no other graphic element may intrude to maintain its legibility, regardless of the background used. No other elements (text, images, other logos, etc.) can appear inside this clear space. The amount of buffer space required is the x-height of the “w” in “wave”. The logo type and logo icon must be used together.
  • The minimum width of the logo for print is 1.5". For digital use, the logo may not be smaller than 120px. For larger materials, the logo should be scaled proportionately to the piece.
  • Precise spacing and sizing of the wave and letters create an optimal balance for every application. For that reason, the elements comprising this logo should never be scaled, skewed, or shifted. Examples of what not to do are shown to ne igni These oreniaton guaeines hod rue or o1or approved logos within the FileWave brand.
    1. Do not place the logo type on two lines. 2. Do not invert the logo symbol. 3. Do not alter the logo symbol. 4. Do not alter the logo type style. 5. Do not change the size relationship between the logo symbol and logo type. 6. Never change the proportions of the logo vertically or horizontally, or alter the appearance in any way.
Color Palette
  • To ensure color consistency, please adhere to these specifications and use qualified vendors and reliable reproduction methods. Use the PANTONE® Color Matching System as a reference to ensure accuracy when matching colors for printed materials.
  • While the formulas on this page serve as an important guide, whenever possible, the printer should be given a color sample to match. JPEG and PNG file are typically specified as RGB and are recommended for use in presentations, including PowerPoint and Keynote.
  • The color palette is divided into primary and secondary palettes. Apply color by choosing from the bright, pure hues of the primary palette and pairing with a neutral gray or secondary color that supports the message.
  • PANTONE® 186C Color Tones CMYK C13, M100, Y 90, K 3 RGB R 205, G 32, B 48 Web #CD2030 The Gradient
  • Color Tones PANTONE® 2965 CMYK C 100, M 79, Y 48, K 53 RGB R 0, G 38, B 62 Web #00263E The Gradient
  • PANTONE® 187C CMYK C 23, M 100, Y 87, K 15 RGB R170, G 30, B 46 Web #AA1E2E
  • PANTONE® 157C CMYK C5,M41, Y 83, K O RGB R 238, G 161, B 70 Web #EEA146
  • PANTONE® 155C CMYK C4, M21, Y 53, KO RGB R 243, G 202, B 135 Web #F3CA87
  • PANTONE® 7465C CMYK C66MO,Y41,KO RGB R 70, G 191, B 171 Web #46BFAB
  • PANTONE® 634C CMYK C98, M 71, Y21, KS RGB R O, G 85, B 139 Web #00558B
Typography
  • The typeface family Myriad Pro has been selected for the lettering of the company name. The typeface for all headlines, titles, and body copy on printed materials is Mr Eaves XL Mod OT. This typeface is available in a range of weights and works well in text and display sizes.
  • When technology allows for it, Open Sans should be used in any web applications. The default fall-back corporate font is Helvetica Neue, which should be utilized to ensure acceptable degradation when Open Sans is unavailable.
  • PRIMARY HEADLINE/TITLE Mr Eaves XL Mod OT - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • PRIMARY BODY Mr Eaves XL Mod OT - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • DIGITAL SUBSTITUTE Open Sans - Regular
  • DEFAULT SUBSTITUTE
  • Helvetica Neue - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • Text hierarchy is an essential part of the FileWave brand. Used consistently, typography plays a significant role in reinforcing the brand. FileWave’s corporate typeface is “Mr Eaves XL Mod OT”; this should be used for all print materials, events, and copy set in online graphics when possible. “Mr Eaves XL Mod OT” was chosen because it is contemporary, simple, and dynamic.
  • FILEWAVE Mr Eaves XL Mod OT Bold - Capital Letters
  • Subtitle text FileWave Mr Eaves XL Mod OT Regular - Upper and lower case 40pt Type
  • Mr Eaves XL Mod OT Regular - Upper and lower case
  • 10pt Type/ 12 Leading
Logo Usage
  • The FileWave logo is the foremost representation of our brand; it is a visual summation of who we are. To maintain its strength and integrity, use it consistently and appropriately according to these guideline. Always treat the FileWave logo as our company signature rather than a design element. It should appear on all FileWave materials.
  • The logo is in FileWave blue and red on white background. Only use solid red or white version when color is not an option. The FileWave blue and red logo is our most universally recognized asset and to aid comprehension, we use that version whenever possible. One-color versions of the logo should be used only if printing restrictions demand it. When the logo is placed on a colored background, it should be reversed in one of the ways shown below.
  • The greyscale version can be used for higher quality B/W print reproduction, where a finer halftone screen is used. The solid black version is only to be used for some forms of black/white commercial printing applications, such as local newspaper-where course halftone screens are used, single color printing, etching, stamping, engraving, or embossing.
  • The logo is always surrounded by a minimum amount of buffer space in which no other graphic element may intrude to maintain its legibility, regardless of the background used. No other elements (text, images, other logos, etc.) can appear inside this clear space. The amount of buffer space required is the x-height of the “w” in “wave”. The logo type and logo icon must be used together.
  • The minimum width of the logo for print is 1.5". For digital use, the logo may not be smaller than 120px. For larger materials, the logo should be scaled proportionately to the piece.
  • Precise spacing and sizing of the wave and letters create an optimal balance for every application. For that reason, the elements comprising this logo should never be scaled, skewed, or shifted. Examples of what not to do are shown to ne igni These oreniaton guaeines hod rue or o1or approved logos within the FileWave brand.
    1. Do not place the logo type on two lines. 2. Do not invert the logo symbol. 3. Do not alter the logo symbol. 4. Do not alter the logo type style. 5. Do not change the size relationship between the logo symbol and logo type. 6. Never change the proportions of the logo vertically or horizontally, or alter the appearance in any way.
Brand Values
  • FileWave brand identity represents the values, services, ideas, and personality of our organization. It is designed to increase recognition and build perceptions of FileWave in its chosen marketplace.
Visual Style
  • The FileWave logo is the foremost representation of our brand; it is a visual summation of who we are. To maintain its strength and integrity, use it consistently and appropriately according to these guideline. Always treat the FileWave logo as our company signature rather than a design element. It should appear on all FileWave materials.
  • The logo is in FileWave blue and red on white background. Only use solid red or white version when color is not an option. The FileWave blue and red logo is our most universally recognized asset and to aid comprehension, we use that version whenever possible. One-color versions of the logo should be used only if printing restrictions demand it. When the logo is placed on a colored background, it should be reversed in one of the ways shown below.
  • The greyscale version can be used for higher quality B/W print reproduction, where a finer halftone screen is used. The solid black version is only to be used for some forms of black/white commercial printing applications, such as local newspaper-where course halftone screens are used, single color printing, etching, stamping, engraving, or embossing.
  • The logo is always surrounded by a minimum amount of buffer space in which no other graphic element may intrude to maintain its legibility, regardless of the background used. No other elements (text, images, other logos, etc.) can appear inside this clear space. The amount of buffer space required is the x-height of the “w” in “wave”. The logo type and logo icon must be used together.
  • The minimum width of the logo for print is 1.5". For digital use, the logo may not be smaller than 120px. For larger materials, the logo should be scaled proportionately to the piece.
  • Precise spacing and sizing of the wave and letters create an optimal balance for every application. For that reason, the elements comprising this logo should never be scaled, skewed, or shifted. Examples of what not to do are shown to ne igni These oreniaton guaeines hod rue or o1or approved logos within the FileWave brand.
    1. Do not place the logo type on two lines. 2. Do not invert the logo symbol. 3. Do not alter the logo symbol. 4. Do not alter the logo type style. 5. Do not change the size relationship between the logo symbol and logo type. 6. Never change the proportions of the logo vertically or horizontally, or alter the appearance in any way.
Iconography
  • The FileWave brand has a set of graphic tools that create a unique look and make our communications recognizable. These elements add visual interest and enhance our storytelling, and they can be emphasized or scaled back individually, depending on the audience.
  • These sets of icons, created to help communicate the FileWave brand, visualizes our core values and messaging strategy through a set of simple illustrations. Contact the Marketing department to obtain the current approved set.
  • FileWave brand has a portfolio of world-class designs. Icons help make differentiation of layout and provide advantages other graphic elements and images.
  • Requirements: » High contrast » Use the background color » Minimum size of stoke
  • The number of icons have been designed to communicate the many different types of products and services we produce for our audience, and are designed to support specific themes in marketing communications. The icons can appear in any of our secondary colors
  • Requirements: » Use any secondary color » No background color » Minimum size of stoke
Layout And Composition
  • The logo is always surrounded by a minimum amount of buffer space in which no other graphic element may intrude to maintain its legibility, regardless of the background used. No other elements (text, images, other logos, etc.) can appear inside this clear space. The amount of buffer space required is the x-height of the “w” in “wave”. The logo type and logo icon must be used together.
  • The minimum width of the logo for print is 1.5". For digital use, the logo may not be smaller than 120px. For larger materials, the logo should be scaled proportionately to the piece.
  • Precise spacing and sizing of the wave and letters create an optimal balance for every application. For that reason, the elements comprising this logo should never be scaled, skewed, or shifted. Examples of what not to do are shown to ne igni These oreniaton guaeines hod rue or o1or approved logos within the FileWave brand.
    1. Do not place the logo type on two lines. 2. Do not invert the logo symbol. 3. Do not alter the logo symbol. 4. Do not alter the logo type style. 5. Do not change the size relationship between the logo symbol and logo type. 6. Never change the proportions of the logo vertically or horizontally, or alter the appearance in any way.
Co Branding
  • Many organizations and initiatives have their own unique visual identity. When combining the FileWave logo with another logo, separate the two with a 1-point gray rounded-edge pipe. There should be equal balance between the co-branded logos.
Social Media Guidelines
  • SOCIAL Social Channel Image Size MEDIA Guidelines for Posting
  • Photo size vary across each social channel. Below is the 2018 edition with optimal sizes.
  • Cover Photo 820 x 310 px
  • Profile Image 180 x 180 px
  • Shared Image 1200 x 630 px
  • Highlighted Image 1200 x 717 px
  • Header Photo 1500 x 500 px
  • Profile Photo 400 x 400 px
  • In-Stream Photo 440 x 220 px
  • Header Photo 1584 x 768 px
  • In-Stream Photo 800 x 400 px
  • Channel Profile 800 x 800 px
  • Cover Photo 2560 x 1440 px
  • Video Uploads 1280 x 720 px
  • The following principles apply to professional use of social media on behalf of FileWave, as well as personal use of social media when referencing FileWave.
  • Employees should be aware of the affect their actions may have on their image, as well as FileWave’s image.
  • Employees should get appropriate permission before sharing, referring to, or posting images of co-sponsored events, software releases, or trade shows. Internet posted images should be created by the Marketing department for approved FileWave branding.
  • When using FileWave’s computer systems, use of social media for business purposes is allowed (e.g. Facebook, Twitter, FileWave blogs, and LinkedIn).
  • If employees publish content after hours that involves work, or subjects associated with FileWave, a disclaimer should be used, such as this, “The postings on this site are my own and may not represent FileWave positions, strategies, or opinions.”
  • Your Internet postings should not disclose any information that is confidential or proprietary to the company or to any third party that has disclosed information to FileWave.
  • FileWave reserves the right to remove any posted comment on social media channels.
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