Florida Atlantic University

Official Websites

• https://www.fau.edu
• http://www.fau.edu/otlm
• http://www.fau.edu

Brand Guidelines

2020

Brand Summary

Mission

• Florida Atlantic University will pursue, with unbridled ambition, the intention of becoming the country’s fastest-improving public research university. The university offers a transformative education that prepares students for success in a rapidly changing world, tackling humanity’s most challenging problems through innovative research and scholarship [^1].

Core Values

• Ambition
• Diversity
• Opportunity
• Coastal
• Exceptional

Target Audience

• Prospective and current students, faculty, staff, and the broader community, including underserved and underrepresented groups, with a focus on those seeking transformative education and research opportunities in a diverse, coastal environment [^2].

Personality Traits

• Energetic
• Dynamic
• Creative
• Bold
• Authentic
• Imaginative
• Confident
• Optimistic

Visual Identity Overview

• The visual identity is bold, geometric, and modern, featuring a stylized owl logo and a color palette dominated by FAU Blue and FAU Red, complemented by silver and gray. Typography includes classic serif and clean sans serif fonts, with strict guidelines for logo usage, clear zones, and minimum sizes. The visual style emphasizes professionalism, clarity, and institutional strength, with consistent application across all brand touchpoints [^3].

Categories

Brand Voice

• Our voice creates consistency in how FAU content is delivered. These words should inform the tone in your messaging and content choices: AMBITION DIVERSITY OPPORTUNITY COASTAL EXCEPTIONAL
• FAU is an energetic and dynamic institution dedicated to continuous improvement. We are creative, bold and ready to take on the world.
• More than half of our students are minority or international, making FAU the most diverse public university in Florida. We believe a varied collection of thoughts enriches the academic experiences of our students.
• FAU excels at bringing higher education to underserved and underrepresented communities. Award-winning programs provide students with the tools to turn their dreams into a reality and ensure that everyone succeeds.
• In everything we do, the strength and vastness of the Atlantic serves as inspiration. Spanning 110 miles of Southeast Florida’s coast, FAU embraces its surrounding environment through both research and campus culture.
• From its inception, FAU was envisioned as the first of a new breed of American universities that would invent new and better ways of making higher education available to those who sought it. That revolutionary thinking continues to fuel our progress forward.
• Aim to Inspire Use motivating and impactful language to convey the University’s optimistic outlook and determination to go further.
• Be Direct Use clear and simple language to get your point across.
• Be Confident Celebrate FAU’s strengths and success. Support your message with facts.
• Draw Connections Demonstrate how your college or unit positively impacts our community and the world.
• OUR VOICE IS NOT Generic Don’t just force the latest marketing campaign tagline into your copy. Use phrases that make sense for your purpose and audience.
• OUR VOICE IS NOT Corporate Choose clear, simple language. Avoid jargon that only a handful of people will understand.
• OUR VOICE IS NOT Punny We’re more authentic and imaginative than owl rhymes or puns.

Brand Imagery

• The image should depict a stylized, symmetrical owl’s face with an emphasis on fierce expression. The face features large, almond-shaped eyes with prominent black pupils, set within bold, curved outlines that suggest eyelids and eye sockets. Above the eyes, there are two sweeping, curved shapes resembling eyebrows, colored in a dark navy blue with red accents that arch upward and outward, giving an impression of sharp, alert eyes. The central beak is depicted as a sharp, pointed, downward-facing shape in dark navy, situated between the eyes, and extending downward into a stylized, angular face outline that forms the lower part of the image. The overall shape is encapsulated within a broad, rounded outline that suggests the head or face of the owl, with additional ornamental elements that emphasize symmetry and a fierce appearance. The color scheme includes dark navy blue, red, white, and black, providing contrast and highlighting the owl’s intense gaze. The design is bold, geometric, and modern, suitable for branding or logo use.
• The FAU logo has set color variations. This page shows the only permissible logo colors. • First preference: Two-color logo • Second preference: FAU Blue (when it’s not possible to use the two-color version) • Third preference: All-black, gray, silver or white (when any of the color versions are not possible) These guidelines apply to all logo variations and all custom logos for schools, colleges and departments. The University logo should never appear in any colors other than blue with a red line, blue, black, white or gray/silver. When the logo is used in one color, the line should also be that color.
• The FAU spirit marks have established clear zones. These are intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the minimum clear zones shown. The clear zone equals one­third the height of the logo
• Each of the FAU logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used at any smaller size than what’s shown on this page. The art should be used at these minimum sizes only when necessary.
• To maintain design integrity and maximize each mark’s effectiveness as an identifier, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are not to be altered in any way. Some examples of unacceptable uses of the University marks are shown on this page. This list is not exhaustive.
• When choosing images, keep in mind these concepts that embody FAU from a photographic standpoint. Choosing images that fit these concepts will maintain a cohesiveness and unity across FAU materials. FAU units are encouraged to use university photography rather than stock images, whenever possible. Find our photography collection at fau.tandemvault.com.
• Sunny Optimism Natural-looking, energetic shots of positive people in action. Colorful, bright images that reflect the mood and environment surrounding FAU.
• Curiosity and Innovation Images of students and researchers immersed in their work. Shots that highlight the opportunity to learn through experience.
• Quiet Confidence Shots that portray a confident individual who is secure in their abilities and ready to take on the world. Reflects the ambition and drive inherent in FAU Owls.
• Exploration Bold images of students interacting with the world through research, career or philanthropy. Powerful shots of students engaging with the South Florida environment that depict a desire to impact the world around us.

Color Palette

• Our primary colors are FAU Blue and FAU Red. FAU Blue should be the dominant color in all University communications. FAU Red can be used as a complement to FAU Blue.
• Blue: wisdom, trust, Atlantic
• Red: boldness, vibrancy, spirit
• Additional identity colors are FAU Silver (metallic) and FAU Gray (non-metallic). FAU Silver is always preferred, but at times when a metallic ink is not practical or possible, FAU Gray may be substituted.
• Silver: dignity, illumination
• Gray: formal, intelligence
• FAU BLUE PANTONE 295 CMYK: 100C - 78M - 26Y - 28K WEB SAFE/RGB: 003366
• FAU SILVER PANTONE 877 NO CMYK NO WEB SAFE/RGB
• FAU RED PANTONE 200 CMYK: 20C - 100M - 81Y - 10K WEB SAFE/RGB: CC0000
• FAU GRAY PANTONE 428 CMYK: 23C - 16M - 14Y - 0K WEB SAFE/RGB: CCCCCC
• Color is one of the most important elements of FAU’s visual identity. The FAU colors on this page are the only official and approved identity colors.
• When designing various collateral, refer to colors in these secondary palettes as suggested complements (accents) to the primary identity colors.
• Communication pieces should always be dominated by the primary identity colors, and these secondary colors should be less dominant accents.
• GEM TONES PALETTE TEAL PANTONE 320 CMYK: BOC-25M -35Y-2K WEB SAFE/RGB: 1E929E
• VIBRANT/POP PALETTE OCEAN BLUE PANTONE 7689 CMYK: 95C-35M -0Y-OK WEB SAFE/RGB: 0085CA
• DARK MAGENTA PANTONE 254 CMYK: 45C-100M -0Y OK WEB SAFE/RGB: 9A258F
• BRIGHT GREEN PANTONE 361 CMYK: 75C-OM -100Y-OK WEB SAFE/RGB: 39B54A
• OLIVE PANTONE 619 CMYK: 38C -34M -100Y -7 K WEB SAFE/RGB: A09132
• PURPLE PANTONE 266 CMYK: 70C-88M-4Y-OK WEB SAFE/RGB: 6C4395
• MUTED PALETTE SLATE GRAY PANTONE 5425 CMYK: 56C-32M -24Y -OK WEB SAFE/RGB: 7B98AB
• BEIGE PANTONE 467 CMYK: 17C-25M -50Y -OK WEB SAFE/RGB: D5BA8C
• SAGE PANTONE 580 CMYK: 24C-6M -42Y -OK WEB SAFE/RGB: C5D5A4

Typography

• Palatino ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk l mnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? Application: Formal and all-purpose use. Headlines, body copy. Better for print than web, but can be used for both. Variants: Five weights (Light, Regular, Medium, Bold, Black) in upright and italic styles. The Palatino family is a classic serif typeface with beautiful details. It is used in the University logo and seal, and is the first choice for all formal FAU communications. ALTERNATIVES: Minion Pro, Georgia
• Optima ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? Application: Mostly formal use. Headlines, body copy. Better for print than web. Variants: Two weights (Regular, Bold) in upright and italic styles. The Optima family is an elegant sans serif typeface with some serif characteristics. It is used in some of the University wordmarks and best reserved for formal applications. It pairs especially well with serif typefaces. ALTERNATIVES: Lucida Sans, Myriad Pro
• Avenir ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? Application: All-purpose use. Headlines, body copy. Can be used for both web and print. Variants: Five weights (Light, Roman, Medium, Heavy, Black) in upright and italic styles. The Avenir family is a clean, friendly, highly readable sans serif. It is extremely versatile—usable for both print and digital applications, and able to convey informal and playful messaging as well as formal and conservative. ALTERNATIVES: Arial, Helvetica, Century Gothic
• FAU Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? Application: Mainly for athletic applications. Variants: One weight, no italics. Obtaining: Contact the Division of Public Affairs at branding@fau.edu or 561.297.0096. FAU Bold is a proprietary square serif typeface created for FAU athletics. The font can be used to create a consistent look for athletic merchandise and publications. ALTERNATIVES: none
• Do not change typefaces
• Do not realign typography

Logo Usage

• Any and all use of the University name or marks must be in accordance with the guidelines specified in this manual. Usage also must be approved by the Division of Public Affairs, which is charged with ensuring that University messages are conveyed in a unified voice, further strengthening our brand.
• The wordmark represents the University. It identifies the University on everything from stationery to vehicles, and its use is governed by the guidelines in this manual.
• The initial mark should be used only after the name of the University (or the logo version with the wording) has already been used prominently.
• The line is an essential part of the logo and must always be included.
• There should never be a deviation from the proportions and layouts shown on this page. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.
• All custom FAU logos must be created by the Division of Public Affairs. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.
• The FAU logo has set color variations. This page shows the only permissible logo colors. • First preference: Two-color logo • Second preference: FAU Blue (when it’s not possible to use the two-color version) • Third preference: All-black, gray, silver or white (when any of the color versions are not possible) These guidelines apply to all logo variations and all custom logos for schools, colleges and departments.
• The University logo should never appear in any colors other than blue with a red line, blue, black, white or gray/silver. When the logo is used in one color, the line should also be that color.
• The University logo and wordmarks have established clear zones. These are intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the minimum clear zones shown.
• For the initial mark, the clear zone equals the height of the cross bar of the “F”
• For all of the wordmarks, the clear zone equals the full height of the “F”
• The FAU spirit marks have established clear zones. These are intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the minimum clear zones shown.
• The clear zone equals one­third the height of the logo
• Each of the FAU logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used at any smaller size than what’s shown on this page. The art should be used at these minimum sizes only when necessary.
• The wordmark minimum sizes are all based on the minimum size of the FAU initial mark within the art.
• To maintain design integrity and maximize each mark’s effectiveness as an identifier, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are not to be altered in any way.
• Some examples of unacceptable uses of the University marks are shown on this page. This list is not exhaustive.
• Do not use unapproved color combinations
• Institutional logos and spirit logos cannot be combined on the same item
• Do not change typefaces
• Do not delete the line
• Do not resize individual elements
• Do not redraw or reproportion
• Do not realign typography
• Do not add shapes
• Do not use the art in the center of the seal alone

Tone And Messaging

• The voice and tone used in our content is how we convey FAU’s brand personality verbally. The creative is the visual and emotional translation of the position and personality of the brand.
• Our voice creates consistency in how FAU content is delivered. These words should inform the tone in your messaging and content choices: AMBITION DIVERSITY OPPORTUNITY COASTAL EXCEPTIONAL
• FAU is an energetic and dynamic institution dedicated to continuous improvement. We are creative, bold and ready to take on the world.
• More than half of our students are minority or international, making FAU the most diverse public university in Florida. We believe a varied collection of thoughts enriches the academic experiences of our students.
• FAU excels at bringing higher education to underserved and underrepresented communities. Award-winning programs provide students with the tools to turn their dreams into a reality and ensure that everyone succeeds.
• In everything we do, the strength and vastness of the Atlantic serves as inspiration. Spanning 110 miles of Southeast Florida’s coast, FAU embraces its surrounding environment through both research and campus culture.
• From its inception, FAU was envisioned as the first of a new breed of American universities that would invent new and better ways of making higher education available to those who sought it. That revolutionary thinking continues to fuel our progress forward.
• Aim to Inspire Use motivating and impactful language to convey the University’s optimistic outlook and determination to go further.
• Be Direct Use clear and simple language to get your point across.
• Be Confident Celebrate FAU’s strengths and success. Support your message with facts.
• Draw Connections Demonstrate how your college or unit positively impacts our community and the world.
• OUR VOICE IS NOT Generic Don’t just force the latest marketing campaign tagline into your copy. Use phrases that make sense for your purpose and audience.
• OUR VOICE IS NOT Corporate Choose clear, simple language. Avoid jargon that only a handful of people will understand.
• OUR VOICE IS NOT Punny We’re more authentic and imaginative than owl rhymes or puns.

Brand Values

• Florida Atlantic will pursue, with unbridled ambition®, the intention of becoming the country’s fastest-improving public research university.
• One of the goals outlined in FAU’s strategic plan is to build a brand with a national reputation for excellence. FAU is well on its way to becoming one of the nation’s top public universities, and it is important that we continue to adhere to a branding campaign in order to maintain a strong identity.
• As a member of the FAU team, you share the responsibility of representing the University on a local, national, and global level. To that end, we have provided this Visual Standards Manual, which contains guidelines that must be followed to ensure that FAU has a clear and consistent identity in the public arena.
• Any and all use of the University name or marks must be in accordance with the guidelines specified in this manual. Usage also must be approved by the Division of Public Affairs, which is charged with ensuring that University messages are conveyed in a unified voice, further strengthening our brand.
• Your cooperation is expected and appreciated.
• Tools for Success in Higher Education and Life
• A Transformative Education in a Sub-Tropical Climate
• Diversity in Environment, Experiences and Engagement
• A Focus on Innovative Research, Scholarship and Public Service
• Florida Atlantic University offers a transformative education that prepares students for success in a rapidly changing world. Through cutting-edge research, the University tackles some of humanity’s most challenging problems, addressing issues that impact Florida, our nation and beyond.
• An ambitious strategic plan reflects an institution focused on continuous improvement and determined to propel itself to the forefront of higher education. Through the coexistence of access and excellence, FAU disrupts traditional academia and embodies an innovative model where not only does everyone succeed, but research and scholarship thrive.
• Every brand has a personality that is born of its position and promises.
• The voice and tone used in our content is how we convey FAU’s brand personality verbally. The creative is the visual and emotional translation of the position and personality of the brand.
• Our voice creates consistency in how FAU content is delivered. These words should inform the tone in your messaging and content choices: AMBITION DIVERSITY OPPORTUNITY COASTAL EXCEPTIONAL
• FAU is an energetic and dynamic institution dedicated to continuous improvement. We are creative, bold and ready to take on the world.
• More than half of our students are minority or international, making FAU the most diverse public university in Florida. We believe a varied collection of thoughts enriches the academic experiences of our students.
• FAU excels at bringing higher education to underserved and underrepresented communities. Award-winning programs provide students with the tools to turn their dreams into a reality and ensure that everyone succeeds.
• In everything we do, the strength and vastness of the Atlantic serves as inspiration. Spanning 110 miles of Southeast Florida’s coast, FAU embraces its surrounding environment through both research and campus culture.
• From its inception, FAU was envisioned as the first of a new breed of American universities that would invent new and better ways of making higher education available to those who sought it. That revolutionary thinking continues to fuel our progress forward.

Visual Style

• Any and all use of the University name or marks must be in accordance with the guidelines specified in this manual. Usage also must be approved by the Division of Public Affairs, which is charged with ensuring that University messages are conveyed in a unified voice, further strengthening our brand.
• The wordmark represents the University. It identifies the University on everything from stationery to vehicles, and its use is governed by the guidelines in this manual.
• The initial mark should be used only after the name of the University (or the logo version with the wording) has already been used prominently.
• The line is an essential part of the logo and must always be included.
• There should never be a deviation from the proportions and layouts shown on this page. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.
• All custom FAU logos must be created by the Division of Public Affairs. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.
• The FAU logo has set color variations. This page shows the only permissible logo colors. • First preference: Two-color logo • Second preference: FAU Blue (when it’s not possible to use the two-color version) • Third preference: All-black, gray, silver or white (when any of the color versions are not possible) These guidelines apply to all logo variations and all custom logos for schools, colleges and departments.
• The University logo should never appear in any colors other than blue with a red line, blue, black, white or gray/silver. When the logo is used in one color, the line should also be that color.
• The University logo and wordmarks have established clear zones. These are intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the minimum clear zones shown.
• For the initial mark, the clear zone equals the height of the cross bar of the “F”
• For all of the wordmarks, the clear zone equals the full height of the “F”
• The FAU spirit marks have established clear zones. These are intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the minimum clear zones shown.
• The clear zone equals one­third the height of the logo
• Each of the FAU logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used at any smaller size than what’s shown on this page. The art should be used at these minimum sizes only when necessary.
• The wordmark minimum sizes are all based on the minimum size of the FAU initial mark within the art.
• Our primary colors are FAU Blue and FAU Red. FAU Blue should be the dominant color in all University communications. FAU Red can be used as a complement to FAU Blue.
• Additional identity colors are FAU Silver (metallic) and FAU Gray (non-metallic). FAU Silver is always preferred, but at times when a metallic ink is not practical or possible, FAU Gray may be substituted.
• Color is one of the most important elements of FAU’s visual identity. The FAU colors on this page are the only official and approved identity colors.
• When designing various collateral, refer to colors in these secondary palettes as suggested complements (accents) to the primary identity colors. Communication pieces should always be dominated by the primary identity colors, and these secondary colors should be less dominant accents.
• To maintain design integrity and maximize each mark’s effectiveness as an identifier, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are not to be altered in any way.
• Some examples of unacceptable uses of the University marks are shown on this page. This list is not exhaustive.

Iconography

• The spirit logos are the preferred marks to represent FAU. The three spirit logos can be used interchangeably, but they should be used in strict adherence to the identity guidelines.
• First preference: Full-or two-color spirit logo
• Second preference: FAU Blue (when it’s not possible to use the full-or two­color versions)
• Third preference: All-black or white (when any of the colored versions are not possible)
• The spirit logos should never appear in any colors other than those shown on this page. Institutional (wordmark} logos and spirit logos cannot be combined on the same item.
• Note: The FAU spirit marks are also used as our main athletic marks.
• The clear zone equals one­third the height of the logo
• Each of the FAU logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used at any smaller size than what’s shown on this page. The art should be used at these minimum sizes only when necessary.
• To maintain design integrity and maximize each mark’s effectiveness as an identifier, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are not to be altered in any way.
• Some examples of unacceptable uses of the University marks are shown on this page. This list is not exhaustive.
• Do not use unapproved color combinations
• Institutional logos and spirit logos cannot be combined on the same item
• Do not change typefaces
• Do not delete the line
• Do not resize individual elements
• Do not redraw or reproportion
• Do not realign typography
• Do not add shapes
• Do not use the art in the center of the seal alone

Layout And Composition

• There should never be a deviation from the proportions and layouts shown on this page. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.
• All custom FAU logos must be created by the Division of Public Affairs. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.
• The University logo and wordmarks have established clear zones. These are intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the minimum clear zones shown.
• For the initial mark, the clear zone equals the height of the cross bar of the “F”
• For all of the wordmarks, the clear zone equals the full height of the “F”
• The FAU spirit marks have established clear zones. These are intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the minimum clear zones shown.
• The clear zone equals one­third the height of the logo
• Each of the FAU logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used at any smaller size than what’s shown on this page. The art should be used at these minimum sizes only when necessary.
• The wordmark minimum sizes are all based on the minimum size of the FAU initial mark within the art.
• To maintain design integrity and maximize each mark’s effectiveness as an identifier, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are not to be altered in any way.
• Do not use unapproved color combinations
• Institutional logos and spirit logos cannot be combined on the same item
• Do not change typefaces
• Do not delete the line
• Do not resize individual elements
• Do not redraw or reproportion
• Do not realign typography
• Do not add shapes
• Do not use the art in the center of the seal alone

Brand Architecture

• There should never be a deviation from the proportions and layouts shown on this page. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.
• All custom FAU logos must be created by the Division of Public Affairs. Institutional (wordmark) logos and spirit logos (see page 20) cannot be combined on the same item.

Video Guidelines

• Any video being used to display or convey information about Florida Atlantic University, its programs, activities, colleges, departments, etc. must adhere to the following guidelines.
• 1. All video content must be approved by the Division of Public Affairs. Please allow 24-48 hours for review.
• • Consulting with the Division of Public Affairs prior to production may save time in post-production revisions.
• 2. Use of the FAU visual image (logos, colors, fonts, images, etc.) must be in compliance with the Visual Standards Manual.
• 3. An FAU recognized mark or graphic must be visible in no less than 50% of the video (Image A).
• • The FAU watermark should appear in the corner, represent 5% -10% of the screen, and be between 100% and 25% opacity.
• 4. On-screen text must abide by the Visual Standards Manual and the Editorial Style Guide.
• 5. All videos must end with a graphic containing an FAU mark (Image B).
• 6. All videos must be transcribed, and captions must be available (as well as other formats if requested) (Image C).
• Please address any questions to the Division of Public Affairs at marketing@fau.edu or 561.297.3025.

Seal Usage Guidelines

• RESTRICTED USE! The Florida Atlantic University seal is to be used only for official business of the University. Like other institutional seals, it is designed to function as a stamp of validation and not as a logo.
• See the following page for a list of approved and non-approved seal uses.
• APPROVED SEAL USE Diplomas Academic Certificates (must have signature of Dean, Provost, or President) Honorary Degrees Official Documents: • Letters of certification • Transcripts • Resolutions • Grant applications/requests • Course catalogs Legal Documents: • Contracts • MOUs Commencement/Convocation-Related Items: • Banners • Sashes • Regalia • Class rings • Graduation diploma frames • Podium signs University flags Pre-approved gifts (not for resale) Letterheads specific for the: • President • Provost • BOT members (To be used when the letter is signed by the President, Provost, BOT member; not for use by staff members of each office.)
• EXAMPLES OF NON-APPROVED SEAL USE Business cards Stationery other than letterhead Signage PowerPoint presentations (PowerPoint presentations made to the BOT or the BOG may display the seal.) Ads (print, web, or television) Merchandise available for sale Web sites Podium signs (except at commencement and convocation) Videos Printed material: • Brochures • Magazines • Newsletters, etc.
• Please address any questions to the Division of Public Affairs at branding@fau.edu or 561.297.0096.

Campaign Graphics Guidelines

• Campaign graphics are visual elements used to communicate a marketing message for a particular program or event in conjunction with the brand identity. While campaign graphics are sometimes an effective way to create consistency throughout a marketing campaign, they risk being mistaken for the official “brand.” The following guidelines are designed to avoid this confusion and protect the integrity of the University brand. These guidelines apply to all communications including, but not limited to, brochures, ads, websites, videos, and promotional items.
• Campaign Graphics: • May be used only in the presence of the FAU logo • May be screened in the background as long as the FAU logo is not overlaid • Cannot be used on letterhead or other stationery in any form • Must adhere to guidelines set forth in the Visual Standards Manual • Must be approved by the Division of Public Affairs before production • A date* must be incorporated into the campaign graphic *Note: In certain rare circumstances a campaign graphic may be used without a date. A determination will be made on a case-by-case basis at the discretion of the Division of Public Affairs.

Secondary Graphics Guidelines

• Secondary graphics are visual elements used to communicate a marketing message in conjunction with the brand identity. While secondary graphics are sometimes effective, there is a risk of such graphics becoming so closely associated with the unit that they are perceived as a “logo.”
• The following guidelines are designed to avoid this confusion and protect the integrity of the University marks and apply to all communications including, but not limited to, brochures, ads, websites, videos, and promotional items.
• Secondary Graphics: • Must be secondary to (less prominent than) FAU logo • May be used only in the presence of the FAU logo • Cannot be treated as a logo by appending with text • May be screened in the background as long as the FAU logo is not overlaid • Cannot be used on letterhead or other stationery in any form • Must adhere to guidelines set forth in the Visual Standards Manual • Must be approved by the Division of Public Affairs before production commences
• Please address any questions to the Division of Public Affairs at branding@fau.edu or 561.297.0096

Retail Item Guidelines

• Items produced for resale (i.e., intended to be sold to the public), which bear any University trademark, must be produced by an approved licensee (see fau.edu/otlm for licensee information).
• All items produced for retail purposes must adhere to the guidelines set forth in the Visual Standards Manual including restrictions on allowable logo color combinations.
• The University shall have the right to disallow the production of any retail item deemed inappropriate.
• Please address any questions to the Division of Public Affairs at trademarklicensing@fau.edu or 561.297.1665

Promotional Item Guidelines

• Items intended for promotional purposes (i.e., to be given away), which bear any University trademark, must be produced by an approved licensee (see fau.edu/otlm for licensee information). These items must be purchased using a purchase order and shall adhere to the guidelines set forth in this manual.
• The University shall have the right to disallow the production of any promotional item deemed inappropriate.

Vehicle Branding Guidelines

• Vehicles for University Use: • Cars bearing the University mark must be white or silver (except when applying a full vehicle wrap) • The mark must be in the center of the driver and front passenger doors only • The department/unit name may be displayed below the logo in the Optima typestyle • Pick-up trucks, SUVs, passenger vans, and station wagons may additionally bear the University mark on the rear door of the vehicle • Box trucks and storage trailers shall bear the University mark on both sides and rear of the storage compartment • Graphics on windows are not allowed
• Vehicles for Athletics Use: NOTE: Only vehicles directly connected to the athletics department may bear the athletics mark unless otherwise approved by the Division of Public Affairs. • Cars bearing the athletics mark must be white, dark blue or red (except when applying a full vehicle wrap) and will display the athletics mark in the center of the driver and front passenger doors only • The individual sport name may be displayed below the logo in the FAU Bold typestyle • Pick-up trucks, SUVs, passenger vans, and station wagons may additionally bear the athletics mark on the rear door of the vehicle • Box trucks and storage trailers shall bear the athletics mark on both sides and rear of the storage compartment • Graphics on windows are not allowed
• Vehicles for Special Use: For guidance regarding the use of graphics on special-use vehicles, such as boats, lifts, tractors, etc., please contact the Division of Public Affairs.

Stationery Guidelines

• FAU letterhead is available for download at fau.edulpublicaffairs/branding/templates. These are Microsoft Word documents that you can type into and send digitally. For printed copies of stationery, contact the Division of Public Affairs.
• Please address any questions to the Division of Public Affairs at branding@fau.edu or 561.297.0096
• Secondary Graphics: • Must be secondary to (less prominent than) FAU logo • May be used only in the presence of the FAU logo • Cannot be treated as a logo by appending with text • May be screened in the background as long as the FAU logo is not overlaid • Cannot be used on letterhead or other stationery in any form • Must adhere to guidelines set forth in the Visual Standards Manual • Must be approved by the Division of Public Affairs before production commences
• Campaign Graphics: • May be used only in the presence of the FAU logo • May be screened in the background as long as the FAU logo is not overlaid • Cannot be used on letterhead or other stationery in any form • Must adhere to guidelines set forth in the Visual Standards Manual • Must be approved by the Division of Public Affairs before production

2014

Brand Summary

Mission

• To create a strong, consistent visual identity for Florida Atlantic University, representing quality, excellence, and forward motion in all communications and branding materials [^1].

Core Values

• academic excellence
• energy
• forward motion
• knowledge
• community
• consistency
• innovation
• integrity of identity marks [^2]

Target Audience

• All members of the University community, external audiences, and stakeholders including students, faculty, staff, alumni, and the broader public [^3].

Personality Traits

• professional
• modern
• clean
• corporate
• academic
• resourceful
• intelligent
• dynamic [^4]

Visual Identity Overview

• The visual identity is defined by a minimalistic, modern, and professional style, with a dominant color palette of FAU Blue and FAU Red, consistent logo usage, clear zones, and strict adherence to layout, typography, and color guidelines. The wave motif in the logo symbolizes energy and the Atlantic connection, while the owl mascot and seal reinforce academic excellence and knowledge [^4] .

Categories

Brand Imagery

• The elements of the Florida Atlantic University logo should never be used seperately or incorporated into any other graphics or images.
• However, the “wave” element can be used as a design element if approved by University Communications. An example of an approved use is the cover of this Visual Standards Manual.
• Also, the line is an essential part of the logo and must always be included.

Color Palette

• Color is one of the most important elements of FAU’s visual identity. The FAU colors on this page are the only approved identity colors. The FAU logos should not be reproduced in any other colors without prior approval.
• The primary colors for Florida Atlantic University are FAU Blue and FAU Red. FAU Blue should be the dominant color in all University communications. FAU Red is to be used as a complement to be FAU Blue and should never be the dominant color.
• FAU Blue *PANTONE 295 CMYK: 100C -78M -26Y -28K Web Safe/RGB: 003366
• FAU Red PANTONE200 CMYK: 20C -100M -81Y -10K Web Safe/RGB: CC0000
• In addition to the primary colors of FAU Blue and FAU Red, there are two secondary identity colors. FAU Silver (and its nonmetallic alternative, FAU Gray) may be used with FAU Blue and FAU Red as an accent only. The use of FAU Silver/ Gray should always be minimal. FAU Silver is always preferred, but at times when a metallic ink is not practical or possible, FAU Gray may be substituted.
• FAU Silver PANTONE877 NoCMYK No Web Safe/RGB
• FAU Gray PANTONE428 CMYK:23C-16M-14Y-0K Web Safe/RGB: CCCCCC
• PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide 1000.
• The FAU logo has limited color variations. It is greatly preferred that the two-color logo be used whenever possible. The two-color logo can be reproduced in FAU Blue and FAU Red or their process color equivalents. If the two-color version is not possible, it is preferred that the logo be reproduced in the FAU Blue version. If this is not possible, the logo should be reproduced in black.
• The two-color, FAU Blue and black logos can be used without alteration on white or light-colored backgrounds. The FAU Silver/Gray logo should be used only in special cases, on an FAU Blue or black background. The University logo should never appear in any colors other than blue with a red line, blue, black, white, or gray/ silver. When the logo is used in one color, the line should also be that color.
• Two-color, FAU Blue and black University logos are unaltered on white backgrounds
• Two-color, FAU Blue and black University logos are unaltered on light backgrounds
• The White or FAU Silver/Gray University logo can be used on backgrounds of black and FAU Blue
• The white University logo can be used on any dark background including FAU Blue
• Permissible Color Variations EAU FLORIDA ATLANTIC UNIVERSITY Two-Color Logo EAU FLORIDA ATLANTIC UNIVERSITY FAU Blue Logo EAU FLORIDA ATLANTIC UNIVERSITY All Black Logo ———-FLORIDA ATLANTIC UNIVERSITY *FAU Silver/Gray Logo ———-FLORIDA ATLANTIC UNIVERSITY *White Logo *For use on FAU Blue or dark backgrounds only.
• There should never be a deviation from the proportions, layouts and colors shown on this page. Please address any questions to University Communications at branding@fau.edu or 561.297.0096.
• Permissible Color Variations EAU FLORIDA ATLANTIC UNIVERSITY Two-Color Wordmark EAU FLORIDA ATLANTIC UNIVERSITY FAU Blue Wordmark EAU FLORIDA ATLANTIC UNIVERSITY Black Wordmark FAU Gray/Silver Wordmark (For use on FAU Blue or dark backgrounds only) White Wordmark (For use on FAU Blue or dark backgrounds only)
• On light backgrounds there is no change needed to the art as long as there is sufficient contrast between the type and the background. On all dark backgrounds, all type and the rule must be white. These considerations are the same for the FAU Blue or black one-color logos with type. As shown, it is permissible to use the logo with type in all white on any dark background.
• Art remains unaltered on light backgrounds if there is ample contrast for the FAU Red
• Change the logo, wordmark, type and line to white on a FAU Blue background
• Note that it is very important for the type and rule to be in proper contrast with the background. For this reason, this art may not work well on medium-value backgrounds.
• One-color art (FAU Blue or black only) is unaltered on white backgrounds
• FAU Blue or black art is unaltered on light backgrounds
• Silver/gray or white art should be used on FAU blue or black backgrounds
• Silver/gray or white art should be used on dark backgrounds.
• Permissible color variations and the rules for use on color backgrounds are the same as on pages 7 and 8. There should never be deviation from the proportions, layouts and colors shown on these pages.
• The primary logos should never appear in any colors other than those shown on this page.
• Full-Color Athletic Logo Use on white or dark backgrounds only
• Two-Color Athletic Logo Use on any background
• FAU Blue Athletic Logo Use on any background
• Black Athletic Logo Use on any background
• The secondary logos should never appear in any colors other than those shown on this page.
• Full-Color Secondary Marks Use on white or dark backgrounds only Two-Color Secondary Marks Use on any background FAU Blue Secondary Marks Use on any background Black Secondary Marks Use on any background
• The winged monogram should never appear in any colors other than those shown on this page.
• Two-Color Gray Winged Monogram Use on white or dark backgrounds only
• Two-Color Red Winged Monogram Use on white or dark backgrounds
• FAU Blue Winged Monogram Use on any background
• Black Winged Monogram Use on any background
• Never use any FAU logo in all FAU Red
• Never switch colors of FAU marks
• Never use unapproved color combinations

Typography

• FAU’s visual identity includes three primary fonts that complement the logos. The first is Palatino, which is the typeface used for our University’s name in the seal and logo. The second primary font is Optima, which is the typeface used in the seal with type and logo with type variations. The third is FAU Bold, a custom font that matches the lettering in the athletic logos. FAU Bold may sometimes be used with the university logos.
• Each of these fonts should be used in order to create a consistent image for our University. These fonts must be used in the logo and the department name under the logo. Other fonts may be used in the body copy. Any font that is clean and classic in design is compatible with the FAU image. Please address questions about appropriate fonts or font use to University Communications at branding@fau.edu or 561.297.0096.
• The Palatino family is a classic serif typeface with beautiful details. Palatino also is the typeface used in the University logo. For this reason it is the first choice for all FAU communications.
• The Optima family is the primary sans serif font for University communications and the font used in the University logo with type variations. The font is very clean and does not compete with visuals.
• FAU Bold is a custom square serif typeface created for Florida Atlantic athletics. The font can be used to create a consistent look for athletic merchandise and publications.
• Additional type is always set in Optima.
• There should never be a deviation from the proportions, layouts and colors shown on this page. Please address any questions to University Communications at branding@fau.edu or 561.297.0096.
• When adding text blocks to the University wordmark with type just add the text as an extension of the tagline’s text block in the same font and size. It is preferred that the text block be set in Optima (which is the same font as the tagline). The point size should be at least 9 points.
• Never use different font or italic in tagline
• Never change typefaces in FAU marks
• Never realign typography in any FAU marks.

Logo Usage

• The FAU logos should not be reproduced in any other colors without prior approval.
• FAU Blue should be the dominant color in all University communications. FAU Red is to be used as a complement to be FAU Blue and should never be the dominant color.
• The University Logo represents the University. It is the cornerstone of the University’s visual identity. Although it identifies the University on everything from stationery to vehicles, its use is still governed by the guidelines in this manual.
• The version shown at left (without the wording) should be used only after the name of the University (or the logo version with the wording) has already been used prominently.
• The line is an essential part of the logo and must always be included.
• The FAU logo has limited color variations. It is greatly preferred that the two-color logo be used whenever possible. The two-color logo can be reproduced in FAU Blue and FAU Red or their process color equivalents. If the two-color version is not possible, it is preferred that the logo be reproduced in the FAU Blue version. If this is not possible, the logo should be reproduced in black.
• The two-color, FAU Blue and black logos can be used without alteration on white or light-colored backgrounds. The FAU Silver/Gray logo should be used only in special cases, on an FAU Blue or black background. The University logo should never appear in any colors other than blue with a red line, blue, black, white, or gray/ silver. When the logo is used in one color, the line should also be that color.
• Two-color, FAU Blue and black University logos are unaltered on white backgrounds
• Two-color, FAU Blue and black University logos are unaltered on light backgrounds
• The White or FAU Silver/Gray University logo can be used on backgrounds of black and FAU Blue
• The white University logo can be used on any dark background including FAU Blue
• There should never be a deviation from the proportions, layouts and colors shown on this page. Please address any questions to University Communications at branding@fau.edu or 561.297.0096.
• The layout options for the University wordmarks with type are shown below. Additional type is always set in Optima.
• On light backgrounds there is no change needed to the art as long as there is sufficient contrast between the type and the background. On all dark backgrounds, all type and the rule must be white. These considerations are the same for the FAU Blue or black one-color logos with type. As shown, it is permissible to use the logo with type in all white on any dark background.
• Art remains unaltered on light backgrounds if there is ample contrast for the FAU Red
• Change the logo, wordmark, type and line to white on a FAU Blue background
• Note that it is very important for the type and rule to be in proper contrast with the background. For this reason, this art may not work well on medium-value backgrounds.
• One-color art (FAU Blue or black only) is unaltered on white backgrounds
• FAU Blue or black art is unaltered on light backgrounds
• Silver/gray or white art should be used on FAU blue or black backgrounds
• Silver/gray or white art should be used on dark backgrounds.
• The elements of the Florida Atlantic University logo should never be used seperately or incorporated into any other graphics or images.
• The wave element can be used as a design element if approved by University Communications. An example of an approved use is the cover of this Visual Standards Manual.
• Each of these fonts should be used in order to create a consistent image for our University. These fonts must be used in the logo and the department name under the logo.
• The University logo and wordmarks have established clear zones. The clear zones are intended to maintain the images’ integrity and avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the minimum clear zones shown (one-third of the height of the logo.)
• For the University logo, the clear zone equals the space between the bottom of the letter “E” and its middle horizontal stroke (see below). For all of the wordmarks with type designs, the clear zone equals the height of the large cap in the type (see examples on the right).
• Each FAU logo has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than the sizes shown on this page. The art should be used at these minimum sizes only when necessary. It is preferred that they be used at least slightly larger than shown on this page.
• The minimum size of all versions of the University word mark with type are based on the minimum size of the logo within the art. This is true in all cases.
• University logo variations that are not shown on page 7 are never to be used with a text block because they are not primary marks for the University.
• The logo cannot be smaller than the minimum allowable size.
• Never delete the line from the FAU marks
• Never use any FAU logo in all FAU Red
• Never switch colors of FAU marks
• Never rearrange parts of FAU marks
• Never use unapproved color combinations
• Never realign typography in any FAU marks
• Never resize elements in FAU marks
• Never add shapes to FAU marks
• Never change typefaces in FAU marks
• Never redraw or reproportion parts of FAU marks
• Never re-space parts of any FAU marks

Visual Style

• The FAU colors on this page are the only approved identity colors. The FAU logos should not be reproduced in any other colors without prior approval.
• The primary colors for Florida Atlantic University are FAU Blue and FAU Red. FAU Blue should be the dominant color in all University communications. FAU Red is to be used as a complement to be FAU Blue and should never be the dominant color.
• FAU Blue PANTONE 295 CMYK: 100C -78M -26Y -28K Web Safe/RGB: 003366
• FAU Red PANTONE200 CMYK: 20C -100M -81Y -10K Web Safe/RGB: CC0000
• In addition to the primary colors of FAU Blue and FAU Red, there are two secondary identity colors. FAU Silver (and its nonmetallic alternative, FAU Gray) may be used with FAU Blue and FAU Red as an accent only. The use of FAU Silver/ Gray should always be minimal. FAU Silver is always preferred, but at times when a metallic ink is not practical or possible, FAU Gray may be substituted.
• FAU Silver PANTONE877
• FAU Gray PANTONE428 CMYK:23C-16M-14Y-0K Web Safe/RGB: CCCCCC
• The Florida Atlantic University Logo features a depiction of a wave inside the letter “A.” This wave is a tribute to an important part of our name: Atlantic.
• The version shown at left (without the wording) should be used only after the name of the University (or the logo version with the wording) has already been used prominently.
• The line is an essential part of the logo and must always be included.
• The FAU logo has limited color variations. It is greatly preferred that the two-color logo be used whenever possible. The two-color logo can be reproduced in FAU Blue and FAU Red or their process color equivalents. If the two-color version is not possible, it is preferred that the logo be reproduced in the FAU Blue version. If this is not possible, the logo should be reproduced in black.
• The two-color, FAU Blue and black logos can be used without alteration on white or light-colored backgrounds. The FAU Silver/Gray logo should be used only in special cases, on an FAU Blue or black background. The University logo should never appear in any colors other than blue with a red line, blue, black, white, or gray/ silver. When the logo is used in one color, the line should also be that color.
• Two-color, FAU Blue and black University logos are unaltered on white backgrounds
• Two-color, FAU Blue and black University logos are unaltered on light backgrounds
• The White or FAU Silver/Gray University logo can be used on backgrounds of black and FAU Blue
• The white University logo can be used on any dark background including FAU Blue
• There should never be a deviation from the proportions, layouts and colors shown on this page.
• Permissible Color Variations: Two-Color Logo, FAU Blue Logo, All Black Logo, FAU Silver/Gray Logo (For use on FAU Blue or dark backgrounds only), White Logo (For use on FAU Blue or dark backgrounds only).
• The layout options for the University wordmarks with type are shown below. Additional type is always set in Optima.
• When used with typography, the FAU wordmarks with type have certain requirements on color backgrounds. The FAU wordmarks with type do not have an outline and so it is necessary to ensure its consistency and contrast on various backgrounds. On light backgrounds there is no change needed to the art as long as there is sufficient contrast between the type and the background. On all dark backgrounds, all type and the rule must be white. These considerations are the same for the FAU Blue or black one-color logos with type. As shown, it is permissible to use the logo with type in all white on any dark background.
• Change the logo, wordmark, type and line to white on a FAU Blue background
• Note that it is very important for the type and rule to be in proper contrast with the background. For this reason, this art may not work well on medium-value backgrounds.
• One-color art (FAU Blue or black only) is unaltered on white backgrounds
• FAU Blue or black art is unaltered on light backgrounds
• Silver/gray or white art should be used on FAU blue or black backgrounds
• Silver/gray or white art should be used on dark backgrounds.
• Permissible Color Variations: Full-Color Wordmark with Type, One-Color Wordmark with Type, Black Wordmark with Type, FAU Silver/Gray Wordmark with Type (for use on FAU Blue or dark backgrounds only), White Wordmark with Type (for use on FAU Blue or dark backgrounds only).
• Permissible color variations and the rules for use on color backgrounds are the same as on pages 7 and 8. There should never be deviation from the proportions, layouts and colors shown on these pages.
• The elements of the Florida Atlantic University logo should never be used separately or incorporated into any other graphics or images.
• The wave element can be used as a design element if approved by University Communications. An example of an approved use is the cover of this Visual Standards Manual.
• Each of these fonts should be used in order to create a consistent image for our University. These fonts must be used in the logo and the department name under the logo. Other fonts may be used in the body copy. Any font that is clean and classic in design is compatible with the FAU image.
• FAU’s visual identity includes three primary fonts that complement the logos. The first is Palatino, which is the typeface used for our University’s name in the seal and logo. The second primary font is Optima, which is the typeface used in the seal with type and logo with type variations. The third is FAU Bold, a custom font that matches the lettering in the athletic logos. FAU Bold may sometimes be used with the university logos.
• The University logo and wordmarks have established clear zones. The clear zones are intended to maintain the images’ integrity and avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the minimum clear zones shown (one-third of the height of the logo.)
• For the University logo, the clear zone equals the space between the bottom of the letter “E” and its middle horizontal stroke (see below). For all of the wordmarks with type designs, the clear zone equals the height of the large cap in the type (see examples on the right).
• Each of the Florida Atlantic athletic logos has an established clear zone. This clear zone is intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the minimum clear zones shown.
• The clear zone for all of the athletic marks is very simple. It is one-third of the height of the logo itself (see examples on the right). This is true for the primary logos, the athletic logotype, the winged monogram and the secondary logos.
• Each FAU logo has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than the sizes shown on this page. The art should be used at these minimum sizes only when necessary. It is preferred that they be used at least slightly larger than shown on this page.
• The minimum size of all versions of the University word mark with type are based on the minimum size of the logo within the art. This is true in all cases.
• University logo variations that are not shown on page 7 are never to be used with a text block because they are not primary marks for the University.
• The logo cannot be smaller than the minimum allowable size.
• The space between the tagline and the text block is one half of the text block leading. It is preferred that the text block be set in Optima (which is the same font as the tagline). The point size should be an additional below the tagline and the text block width should never exceed the width of the art above. Text block type size should be at least 9 points.
• Adding a text block to a centered design is done in exactly the same manner as described above except the text block is centered below the logo.
• To maintain the design integrity of its identity marks and maximize each mark’s effectiveness as an identifier, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are not to be altered in any way.
• Never delete the line from the FAU marks
• Never use unapproved taglines with athletic marks
• Never use different font or italic in tagline
• Never use the athletic logotype without the banner.
• Never use unapproved taglines with the seal
• Never use any FAU logo in all FAU Red
• Never switch colors of FAU marks
• Never rearrange parts of FAU marks
• Never use unapproved color combinations
• Never realign typography in any FAU marks
• Never resize elements in FAU marks
• Never add shapes to FAU marks
• Never reverse the University seal on dark backgrounds
• Never use FAU Silver/Gray seal on non-FAU Blue background
• Never change typefaces in FAU marks
• Never redraw or reproportion parts of FAU marks
• Never re-space parts of any FAU marks
• Never use the art in the center of the seal alone

Layout And Composition

• There should never be a deviation from the proportions, layouts and colors shown on this page. Please address any questions to University Communications at branding@fau.edu or 561.297.0096.
• The layout options for the University wordmarks with type are shown below. Additional type is always set in Optima.
• When used with typography, the FAU wordmarks with type have certain requirements on color backgrounds. The FAU wordmarks with type do not have an outline and so it is necessary to ensure its consistency and contrast on various backgrounds. On light backgrounds there is no change needed to the art as long as there is sufficient contrast between the type and the background. On all dark backgrounds, all type and the rule must be white. These considerations are the same for the FAU Blue or black one-color logos with type. As shown, it is permissible to use the logo with type in all white on any dark background.
• Art remains unaltered on light backgrounds if there is ample contrast for the FAU Red
• Change the logo, wordmark, type and line to white on a FAU Blue background
• Note that it is very important for the type and rule to be in proper contrast with the background. For this reason, this art may not work well on medium-value backgrounds.
• Silver/gray or white art should be used on FAU blue or black backgrounds
• There should never be deviation from the proportions, layouts and colors shown on these pages. Contact University Communications at branding@fau.edu or 561.297.0096 for the creation of school/ department logos.
• The elements of the Florida Atlantic University logo should never be used seperately or incorporated into any other graphics or images.
• The wave element can be used as a design element if approved by University Communications. An example of an approved use is the cover of this Visual Standards Manual.
• The line is an essential part of the logo and must always be included.
• The University logo and wordmarks have established clear zones. The clear zones are intended to maintain the images’ integrity and avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the minimum clear zones shown (one-third of the height of the logo.)
• For the University logo, the clear zone equals the space between the bottom of the letter “E” and its middle horizontal stroke (see below). For all of the wordmarks with type designs, the clear zone equals the height of the large cap in the type (see examples on the right).
• Each of the Florida Atlantic athletic logos has an established clear zone. This clear zone is intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the minimum clear zones shown.
• The clear zone for all of the athletic marks is very simple. It is one-third of the height of the logo itself (see examples on the right). This is true for the primary logos, the athletic logotype, the winged monogram and the secondary logos.
• Each of the FAU logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than the sizes shown on this page. The art should be used at these minimum sizes only when necessary. It is preferred that they be used at least slightly larger than shown on this page.
• The minimum size of all versions of the University word mark with type are based on the minimum size of the logo within the art. This is true in all cases.
• The university wordmarks may be used in conjunction with a text block. The detailed specifications on the right were created to provide a consistent look when text blocks are used with these marks.
• University logo variations that are not shown on page 7 are never to be used with a text block because they are not primary marks for the University.
• The logo cannot be smaller than the minimum allowable size.
• The space between the tagline and the text block is one half of the text block leading. It is preferred that the text block be set in Optima (which is the same font as the tagline). The point size should be an additional 1 point and the text block width should never exceed the width of the art above. Text block type size should be at least 9 points.
• Adding a text block to a centered design is done in exactly the same manner as described above except the text block is centered below the logo.
• To maintain the design integrity of its identity marks and maximize each mark’s effectiveness as an identifier, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are not to be altered in any way.
• Never delete the line from the FAU marks
• Never use unapproved taglines with athletic marks.
• Never use different font or italic in tagline
• Never use the athletic logotype without the banner.
• Never use unapproved taglines with the seal
• Never use any FAU logo in all FAU Red
• Never switch colors of FAU marks
• Never rearrange parts of FAU marks
• Never use unapproved color combinations
• Never realign typography in any FAU marks.
• Never resize elements in FAU marks
• Never add shapes to FAU marks
• Never reverse the University seal on dark backgrounds
• Never use FAU Silver/Gray seal on non-FAU Blue background
• Never change typefaces in FAU marks
• Never redraw or reproportion parts of FAU marks
• Never re-space parts of any FAU marks
• Never use the art in the center of the seal alone

Additional Properties

Employees History