FluoroSeal Valves

📋 1 Guidelines

🔗 Connections

Sector

Hardware

Region

Canada

Guideline Year

2021

Language

English

Tags

Industry Corporate

Official Websites

Brand Guidelines

2021

Brand Summary

Mission
  • To work in partnership with our customers to help them achieve their goals by providing a full range of standard and customized industrial valves, manufactured to the highest quality standards and delivered for the best possible value. We constantly innovate and improve, creating durable, reliable, low-emissions valves. Our vision is to be a world-leader in the creation of innovative, low-emissions industrial valves that help clients reduce their environmental impact [^1].
Core Values
  • Quality
  • Customer Commitment
  • Innovation
  • Integrity
  • Responsibility
  • Legacy
Target Audience
  • Clients in the oil and gas, chemical, petrochemical, mining, and water industries, as well as other sectors requiring high-quality industrial valves [^2].
Personality Traits
  • Personal
  • Knowledgeable
  • Respectful
  • Professional
  • Open
  • Enthusiastic
  • Pioneering
  • Collaborative
Visual Identity Overview
  • The visual identity consists of a predominantly blue and white color palette, a modern and fluid logo, strong and personal Lato typography, consistent iconography, and imagery that highlights high-quality products, technical environments, and authentic human interaction. The style is minimalistic, professional, and emphasizes clarity, technical precision, and brand consistency across all applications [^3].

Categories

Brand Voice
  • In a product and customer-oriented brand like FluoroSeal, the people who work for us are our brand. Therefore, our people are our most important communicators. FluoroSeal’s tone of voice in all communications can be described as: PERSONAL Our products are tailor-made to each customer, so we should treat them with a personal touch as well. KNOWLEDGEABLE We are experts in our industry and our people are some of the best and brightest at what they do. Naturally, we have both answers and opinions. We comprehend the big picture well and are highly capable of giving valuable insights and advice to our customers. If we don’t know the answer, we know where to get it. RESPECTFUL Being experts doesn’t give anyone a right to be arrogant. We greatly value our peers, customers and other stakeholders and understand that our business is not a one man show
  • PROFESSIONAL This applies to the way we behave and communicate, as well as the quality of the products we create and deliver. OPEN We are honest, authentic and easy to approach. We take responsibility for any issues or mistakes, and we follow through. We are straightforward - we mean what we say, and we say what we mean.
Brand Imagery
  • FluoroSeal’s imagery concept consists of three levels of pictures.
  • Level I -Product Showcase
  • Level II -Reference Imagery
  • Level Ill -People
  • FluoroSeal imagery embodies our brand essense, identity and core values. Our image is modern, clear and substantiates our high­quality product promise and strong customer commitment.
  • Our brand image character is predominantly technical, high-quality with aspects of authentic human interaction within industries such as manufacturing, industrial and production environments. In doing so, our products and people become the centerpoint, showcasing the “big picture” of what FluoroSeal truly represents -great pride in our high-quality products, our global workforce and our valued customers.
  • Based on our brand value commitment, we show professional people -our employees and customers in real work situations, locations and activities.
  • Our image style is characterized by light saturation and cool chromacity combined with an overall elegant touch of silver and gray, just like our products.
  • The focus of each image is distinguished by depth of field, high contrast and clear compositions in which the key aspect of each image is highlighted, such as our equipment, products, plants or people. The technical silver and gray look of each image pairs vividly with the FluoroSeal primary and secondary color palettes.
  • For subjects with detailed aspects, we use depth of field to place key focus on the core element of the image.
  • Our range of primary and secondary colored accents and hues support our corporate design.
  • FluoroSeal brand imagery is categorized into three different levels of photography. Each with a different focus and purpose.
  • Level I imagery showcases our products in the clearest detail in high resolution on a crisp white backdrop, reflecting the high quality of our products. Backgrounds and items that are not directly associated with the product should always be omitted.
  • Important product details are highlighted and in clear focus.
  • Level I imagery is used heavily in digital/print materials and throughout our website. Examples of use: Product Catalogs Customer Proposals In-depth product pages on our website Product-driven print/digital campaigns
  • Level 11 imagery are straightfoward reference images that showcase our products as a solution or in applications that are in direct context to their industrial field of application and can include FluoroSeal customer environments.
  • Images are predominantly focused on locations, plants, large equipment and general buildings. Branding is discrete.
  • If possible, people should not be present in the images.
  • Focus and composition of photography should always be visually interesting, such as a tasteful play on modern perspectives, lines, symmetry, etc. Images can also be lightly used in digital/print materials and on our website. Examples of use: Website home page Industry reports Cover and hero images Case studies Customer profiles
  • Level Ill imagery shows FluoroSeal people in real-work situations, “Building Value Together” Authentic locations, people and situations, no staged impression.
  • The key focus is on FluoroSeal professionals interacting with products, equipment, teams, customers or partners displaying FluoroSeal’s technical competence and commitment through our people, focused on their work, which communicates our core values most precisely.
  • Level Ill imagery focuses on our global workforce who drive our innovation and high performance, and thus, echo our brand essence and identity. Images can be lightly used in digital/print materials and on our website. Examples of use: Careers branding and HR initiatives Campaigns focused on innovation and development
  • In instances where FluoroSeal imagery is used as a generic background which plays a secondary role, we can apply the ‘FluoroSeal Color Filter Photo Treatment’ for versatility. The result is a new custom image with a FluoroSeal look and feel.
  • Corporate Blue #00558C Purple #535486 Plum #642F6C Sky Blue #69B3E7
  • The secret to applying the FluoroSeal Color Treatment is by using popular graphical software such as: PhotoShop or Illustrator. Converting to grayscale requires only the first step. Step-by-Step Guide: Convert the image into grayscale. Adjust brightness/ contrast levels as needed Create a new adjustment layer on top of the grayscale photo, and choose ‘Multiply.’ Apply the color code into the color preferences.
  • Once the blue filtered image has been created, make sure to flatten the layers before sending to ensure the desired results are achieved.
Color Palette
  • The primary FluoroSeal colors are Corporate Blue, Marine Blue and Light Blue. FluoroSeal is a predominantly blue and white brand.
  • The FluoroSeal blues are used in our visual elements: Logo Typography Slogan Icons
  • The FluoroSeal Corporate Blue and white are also used as background colors in applications.
  • Primary Background Colors
  • FluoroSeal Corporate Blue C 100 M 48 Y 6 K 30 R 0 G 85 B 140 HEX #00558C Pantone Coated 7462 CP Pantone Uncoated 294 UP PMS 7462 C
  • FluoroSeal Marine Blue C 72 M 31 Y 3 K 12 R 97 G 138 B 180 HEX #5E8AB4 Pantone Coated 646 CP Pantone Uncoated 646 UP PMS 646 C
  • FluoroSeal Sky Blue C 59 M 11 Y 0 K 0 R 105 G 179 B 231 HEX #69B3E7 Pantone Coated 292 CP Pantone Uncoated 292 UP PMS 292 C
  • Three additional colors add freshness, life and balance to our identity when appropriate. They are used to complement the primary color palette in small portions in backgrounds and in additional visual elements, such as icons. Additional colors should not be mixed.
  • A good principle is: one additional color at a time (e.g. when creating PowerPoint slides).
  • FluoroSeal Purple C 81 M 74 Y 16 K 0 R 83 G 84 B 134 HEX #535486 Pantone Coated 7673 CP Pantone Uncoated 7673 UP PMS 7673 C
  • FluoroSeal Plum C 67 M 95 Y 4 K 16 R 100 G 47 B 108 HEX #642F6C Pantone Coated 520 CP Pantone Uncoated 2695 UP PMS 520 C
  • FluoroSeal Slate C 23 M 16 Y 13 K 46 R 136 G 139 B 141 HEX #888B8D Pantone Coated Cool Gray 8 CP Pantone Uncoated 424 UP PMS Cool Gray 8 C
  • The primary FluoroSeal color combination is blue and white. The background color for applications calls for the predominant use of FluoroSeal’s primary color palette of blues and white.
  • Key visual elements (logos and icons) can only be used in primary colors and White. FluoroSeal primary color palette and White (#ffffff) are the main background colors to use.
  • Use secondary colors as the background color when it is important to differentiate the application (e.g. use FluoroSeal purple for visitor cards).
  • Use a mix of primary and secondary colors to add freshness and life to the FluoroSeal identity, however, please use one additional color at a time. Use the secondary colors to balance designs.
  • Use White between primary and secondary colors.
  • To ensure our icons remain clear and useful to audiences, please apply only one single color from our color palette to each individual icon, and / or icon group.
  • Choose from FluoroSeal’s extensive primaryand/or secondary color palettes.
  • In instances where FluoroSeal imagery is used as a generic background which plays a secondary role, we can apply the ‘FluoroSeal Color Filter Photo Treatment’ for versatility. The result is a new custom image with a FluoroSeal look and feel. Corporate Blue #00558C Purple #535486 Plum #642F6C Sky Blue #69B3E7
Typography
  • Lato was chosen for its unique character, blending professional with a high degree of technical precision, humanism and good readability. Highly versatile, Lato comes in five upright weights.
  • Lato Regular
  • Lato Italic
  • Lato Bold
  • Lato Bold Italic
  • Lato Black
  • Lato Black Italic
  • Open Sans is a humanist sans serif typeface commissioned by Google.
  • Featuring wide apertures and tall lower-case letters, Open Sans is clean and highly legible on screen and at small sizes with five upright weights.
  • Lato font family is a web ready typeface that is used readily for all digital applications. Download: https://fonts.google.com/specimen/Lato
  • Open Sans font family is a web ready typeface used readily for all digital applications.
  • Download: https://fonts.google.com/specimen/Open+Sans
  • Heading Examples -Lato Black/ Bold/ Regular SAMPLE HEADLINE
  • Lato Black/ 35 Size pt/ 34 Leading pt Sample Headline
  • Lato Bold/ 30 Size pt/ 29 Leading pt SAMPLE HEADLINE
  • Lato Regular/ 25 Size pt/ 24 Leading pt SAMPLE HEADLINE
  • Lato Bold/ 15 Size pt/ 14 Leading pt
  • Open Sans Regular/ 12 Size pt/ 16 Leading pt Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed laoreet neque. Aliquam sagittis aliquet ligula a feugiat. Maecenas tern pus venenatis quam.
  • Open Sans Light/ 10 Size pt/ 14 Leading pt
  • Open Sans Semibold/ 8 Size pt/ 12 Leading pt
  • Open Sans Bold/ 6 Size pt/ 10 Leading pt
  • Where Lato and Open Sans are not available, for example, in certain Microsoft Word and PowerPoint documents, please use the standard system typeface -Arial
  • Do not introduce other fonts.
  • Arial Regular
  • Arial Italic
  • Arial Bold
  • Arial Bold Italic
  • Heading Examples -Arial Bold/ Regular SAMPLE HEADLINE
  • Arial Bold/ 35 Size pt/ 34 Leading pt Sample Headline
  • Arial Bold/ 30 Size pt/ 29 Leading pt SAMPLE HEADLINE
  • Arial Regular/ 25 Size pt/ 24 Leading pt SAMPLE HEADLINE
  • Arial Bold/ 15 Size pt/ 14 Leading pt
  • Arial Bold/ 12 Size pt/ 16 Leading pt
  • Arial Regular/ 10 Size pt/ 14 Leading pt
  • Arial Bold/ 8 Size pt/ 12 Leading pt
  • Arial Regular/ 6 Size pt/ 1 0 Leading pt
  • Lato for headlines and subtitles For headlines and subtitles, use Lato Bold. The color applied is predominantly in FluoroSeal primary color palette, black or white. Secondary colors can also be used. Please carefully consider the use of color in headlines and remember to use only one secondary color at a time.
  • Lato is used in introductory text For introductory paragraphs, use Lato Bold Italic. The color of the text can be in FluoroSeal primary or secondary color palette.
  • Open Sans for body text For body texts, please use Avenir Light, Regular, or Avenir Medium. The color of the text can be in FluoroSeal primary color palette, black and white.
  • Open Sans for Informative elements For informative elements such as small texts (1 Opt or less), symbols, captions or textboxes, please use Open Sans Regular, Italic, Bold and Bold Italic. Text color can be in FluoroSeal primary and secondary color palettes in order to highlight important information or elements such as numbered lists.
  • Lines used alongside text Thin lines can be used alongside headlines, subtitles, introductory paragraphs and body text to divide, group or clarify information.
  • Lato and Open Sans are the typefaces used on our website.
  • Lato for introductory text For introductory paragraphs, use Lato Bold Italic. The color of the text can be in FluoroSeal primary or secondary color palette.
  • Open Sans for body text For body texts, please use Open Sans Light, Regular, or Bold. The color of the text can be in FluoroSeal primary color palette, black and white.
  • Open Sans for informative elements For informative elements such as small texts (1 Opt or less), symbols, captions or textboxes, please use Open Sans Light, Regular, or Bold. Text color can be in FluoroSeal primary and secondary color palettes in order to highlight important information or elements such as numbered lists.
  • Lato used in navigation bar For navigation menus, Lato Bold should be used with dividing lines in between to separate menu items.
Logo Usage
  • The FluoroSeal logo has two equal dominant versions: Blue and White.
  • The blue version of the FluoroSeal logo is the master logo and should be used when the background is light in color including light photo backgrounds.
  • The negative version of the FluoroSeal logo should be used when the background is corporate blue in color.
  • The mono version of the FluoroSeal logo is limited to use when it is not possible to to print in color.
  • The FluoroSeal logo is available in two variations:
  • Depending on the size and proportion of the available space, please follow our guidelines for correct logo usage.
  • The inline versions of the FluoroSeal logo are used whenever it is possible to do so, especially where vertical space is insufficient.
  • The abbreviated icon version of the FluoroSeal logo can be used in rare applications where our business name or our logo is already present, such as on a PowerPoint slide or as the profile image for FluoroSeal’s social media channels.
  • The logo elements should never be changed. Position, size and colour along with the spatial and proportionate relationships are predetermined and should not be altered in any way.
  • To maintain the recognition and integrity of our brand, do not modify the FluoroSeal logo in any way, or associate it with conflicting elements.
  • Here are some samples of logo applications that are strictly prohibited. Always use FluoroSeal master artwork files when reproducing our logo.
  • The FluoroSeal icon logo can only be used on digital and print applications with approval from FluoroSeal Communications and Marketing team.
  • Do not change placement of elements
  • Do not change the weight, size or style of the typography
  • Do not shear the logo
  • Do not place logo on brightly colored backgrounds
  • Do not stretch or distort logo in any way
  • Do not rotate the logo at any angle
  • Do not change the typeface of any part
  • Do not add other elements to the logo
  • Do not outline the logo
  • Do not use logo on busy or patterned backgrounds
  • Do not change logo color
  • Do not use gradients on the logo
  • The preferred placement of the FluoroSeal logo is at the top center of all branded material. In instances where this is not possible, it may also sit in the bottom left or right corner.
  • To ensure the logo is always legible, a clear space surrounding the logo is defined and shown as per the guideline opposite. The amount of clear space required is proportionate to the size of the logo.
  • This is the minimum protection area that is absolutely required between the logo and other elements. No graphics or text should appear in this space. Please follow at all times to ensure the best reproduction and visual consistency of the FluoroSeal logo.
  • The logo should always be used at a legible size. Where possible, set the logo to more than the minimum width of 25mm (or 95px). Please note the minimum logo width of 25mm is only advised when absolutely necessary due to small formats.
  • Key visual elements (logos and icons) can only be used in primary colors and White. FluoroSeal primary color palette and White (#ffffff) are the main background colors to use.
Tone And Messaging
  • In a product and customer-oriented brand like FluoroSeal, the people who work for us are our brand. Therefore, our people are our most important communicators. FluoroSeal’s tone of voice in all communications can be described as: PERSONAL Our products are tailor-made to each customer, so we should treat them with a personal touch as well. KNOWLEDGEABLE We are experts in our industry and our people are some of the best and brightest at what they do. Naturally, we have both answers and opinions. We comprehend the big picture well and are highly capable of giving valuable insights and advice to our customers. If we don’t know the answer, we know where to get it. RESPECTFUL Being experts doesn’t give anyone a right to be arrogant. We greatly value our peers, customers and other stakeholders and understand that our business is not a one man show
  • PROFESSIONAL This applies to the way we behave and communicate, as well as the quality of the products we create and deliver. OPEN We are honest, authentic and easy to approach. We take responsibility for any issues or mistakes, and we follow through. We are straightforward - we mean what we say, and we say what we mean.
Brand Values
  • These are our values: We manufacture high-quality industrial valves using advanced metallurgical methods and innovative valve designs based on our extensive expertise for clients in the oil and gas, chemical, petrochemical, mining, and water industries (among others). We offer them exceptional product reliability, competitive prices and low cost of ownership. This is our value proposition, we value the end product.
  • To work in partnership with our customers to help them achieve their goals. Providing them a full range of standard and customized industrial valves, manufactured to the highest quality standards and delivered for the best possible value.
  • We will constantly innovate and improve, creating durable, reliable, low­emissions valves. This is our mission, the reason we exist.
  • To be a world-leader in the creation of innovative, low-emissions industrial valves by creating products that help our clients reduce their environment impact.
  • QUALITY We create and deliver added value. We go beyond expectations. We focus on being the best in class.
  • CUSTOMER COMMITMENT Customer focus is our key principle. We work as a team to provide greater value. We proactively engage with our customers.
  • INNOVATION Innovation is at the heart of everything we do. Continuous learning ensures high competence. We develop customer-driven, innovative solutions.
  • INTEGRITY We act with integrity for long-term success. We are accountable for our actions. We act in the best interests of our stakeholders.
  • RESPONSIBILITY We lead by example and act ethically. We deliver what we promise. We take the initiative.
  • LEGACY We value a culture of hard work and tenacity. We boost our reputation through collaboration. We combine legacy and customer commitment to create real resonance and relevance.
Visual Style
  • Our visual identity consists of the FluoroSeal logo, blue, gray and black as main colors, strong and personal Lato typography that has the same design language as our logo, icons, and imagery style that tells a success story about our customers and our way of working.
  • The FluoroSeal logo has two equal dominant versions: Blue and White.
  • The blue version of the FluoroSeal logo is the master logo and should be used when the background is light in color including light photo backgrounds.
  • The negative version of the FluoroSeal logo should be used when the background is corporate blue in color.
  • The mono version of the FluoroSeal logo is limited to use when it is not possible to to print in color.
  • The logo elements should never be changed. Position, size and colour along with the spatial and proportionate relationships are predetermined and should not be altered in any way.
  • To maintain the recognition and integrity of our brand, do not modify the FluoroSeal logo in any way, or associate it with conflicting elements.
  • Here are some samples of logo applications that are strictly prohibited. Always use FluoroSeal master artwork files when reproducing our logo.
  • The FluoroSeal icon logo can only be used on digital and print applications with approval from FluoroSeal Communications and Marketing team.
  • The preferred placement of the FluoroSeal logo is at the top center of all branded material. In instances where this is not possible, it may also sit in the bottom left or right corner.
  • To ensure the logo is always legible, a clear space surrounding the logo is defined and shown as per the guideline opposite. The amount of clear space required is proportionate to the size of the logo.
  • This is the minimum protection area that is absolutely required between the logo and other elements. No graphics or text should appear in this space. Please follow at all times to ensure the best reproduction and visual consistency of the FluoroSeal logo.
  • The logo should always be used at a legible size. Where possible, set the logo to more than the minimum width of 25mm (or 95px). Please note the minimum logo width of 25mm is only advised when absolutely necessary due to small formats.
  • The primary FluoroSeal colors are Corporate Blue, Marine Blue and Light Blue. FluoroSeal is a predominantly blue and white brand.
  • The FluoroSeal blues are used in our visual elements: Logo Typography Slogan Icons
  • The FluoroSeal Corporate Blue and white are also used as background colors in applications.
  • Three additional colors add freshness, life and balance to our identity when appropriate. They are used to complement the primary color palette in small portions in backgrounds and in additional visual elements, such as icons. Additional colors should not be mixed.
  • A good principle is: one additional color at a time (e.g. when creating PowerPoint slides).
  • The primary FluoroSeal color combination is blue and white. The background color for applications calls for the predominant use of FluoroSeal’s primary color palette of blues and white.
  • Key visual elements (logos and icons) can only be used in primary colors and White. FluoroSeal primary color palette and White (#ffffff) are the main background colors to use.
  • Use secondary colors as the background color when it is important to differentiate the application (e.g. use FluoroSeal purple for visitor cards).
  • Use a mix of primary and secondary colors to add freshness and life to the FluoroSeal identity, however, please use one additional color at a time. Use the secondary colors to balance designs.
  • Use White between primary and secondary colors.
  • Lato was chosen for its unique character, blending professional with a high degree of technical precision, humanism and good readability. Highly versatile, Lato comes in five upright weights.
  • Open Sans is a humanist sans serif typeface commissioned by Google. Featuring wide apertures and tall lower-case letters, Open Sans is clean and highly legible on screen and at small sizes with five upright weights.
  • Lato font family is a web ready typeface that is used readily for all digital applications.
  • Open Sans font family is a web ready typeface used readily for all digital applications.
  • Where Lato and Open Sans are not available, for example, in certain Microsoft Word and PowerPoint documents, please use the standard system typeface -Arial
  • Do not introduce other fonts.
  • For headlines and subtitles, use Lato Bold. The color applied is predominantly in FluoroSeal primary color palette, black or white. Secondary colors can also be used. Please carefully consider the use of color in headlines and remember to use only one secondary color at a time.
  • For introductory paragraphs, use Lato Bold Italic. The color of the text can be in FluoroSeal primary or secondary color palette.
  • For body texts, please use Avenir Light, Regular, or Avenir Medium. The color of the text can be in FluoroSeal primary color palette, black and white.
  • For informative elements such as small texts (1 Opt or less), symbols, captions or textboxes, please use Open Sans Regular, Italic, Bold and Bold Italic. Text color can be in FluoroSeal primary and secondary color palettes in order to highlight important information or elements such as numbered lists.
  • Thin lines can be used alongside headlines, subtitles, introductory paragraphs and body text to divide, group or clarify information.
  • Lato and Open Sans are the typefaces used on our website.
  • For body texts, please use Open Sans Light, Regular, or Bold. The color of the text can be in FluoroSeal primary color palette, black and white.
  • For informative elements such as small texts (1 Opt or less), symbols, captions or textboxes, please use Open Sans Light, Regular, or Bold. Text color can be in FluoroSeal primary and secondary color palettes in order to highlight important information or elements such as numbered lists.
  • For navigation menus, Lato Bold should be used with dividing lines in between to separate menu items.
  • FluoroSeal employs solids single-color glyph icons for simplicity and strong emphasis.
  • While each icon is visually distinct, all icons should always have a consistent size and visual style.
  • To ensure our icons remain clear and useful to audiences, please apply only one single color from our color palette to each individual icon, and / or icon group.
  • Choose from FluoroSeal’s extensive primaryand/or secondary color palettes.
  • Our image style is characterized by light saturation and cool chromacity combined with an overall elegant touch of silver and gray, just like our products.
  • The focus of each image is distinguished by depth of field, high contrast and clear compositions in which the key aspect of each image is highlighted, such as our equipment, products, plants or people.
  • The technical silver and gray look of each image pairs vividly with the FluoroSeal primary and secondary color palettes.
  • For subjects with detailed aspects, we use depth of field to place key focus on the core element of the image.
  • Our range of primary and secondary colored accents and hues support our corporate design.
  • Level I imagery showcases our products in the clearest detail in high resolution on a crisp white backdrop, reflecting the high quality of our products. Backgrounds and items that are not directly associated with the product should always be omitted.
  • Important product details are highlighted and in clear focus.
  • Level II imagery are straightfoward reference images that showcase our products as a solution or in applications that are in direct context to their industrial field of application and can include FluoroSeal customer environments.
  • Images are predominantly focused on locations, plants, large equipment and general buildings. Branding is discrete.
  • If possible, people should not be present in the images.
  • Focus and composition of photography should always be visually interesting, such as a tasteful play on modern perspectives, lines, symmetry, etc.
  • Level III imagery shows FluoroSeal people in real-work situations, “Building Value Together” Authentic locations, people and situations, no staged impression.
  • The key focus is on FluoroSeal professionals interacting with products, equipment, teams, customers or partners displaying FluoroSeal’s technical competence and commitment through our people, focused on their work, which communicates our core values most precisely.
  • In instances where FluoroSeal imagery is used as a generic background which plays a secondary role, we can apply the ‘FluoroSeal Color Filter Photo Treatment’ for versatility. The result is a new custom image with a FluoroSeal look and feel.
  • The secret to applying the FluoroSeal Color Treatment is by using popular graphical software such as: PhotoShop or Illustrator. Converting to grayscale requires only the first step. Step-by-Step Guide: Convert the image into grayscale. Adjust brightness/ contrast levels as needed Create a new adjustment layer on top of the grayscale photo, and choose ‘Multiply.’ Apply the color code into the color preferences.
  • Once the blue filtered image has been created, make sure to flatten the layers before sending to ensure the desired results are achieved.
Iconography
  • FluoroSeal employs solids single-color glyph icons for simplicity and strong emphasis.
  • Icons offer audiences a visual expression of our products, industries in which we serve, what we stand for, tools we use, and so much more.
  • Simple, light and friendly, they communicate core ideas as well as FluoroSeal brand components.
  • While each icon is visually distinct, all icons should always have a consistent size and visual style.
  • To ensure our icons remain clear and useful to audiences, please apply only one single color from our color palette to each individual icon, and / or icon group.
  • Choose from FluoroSeal’s extensive primaryand/or secondary color palettes.
Layout And Composition
  • The logo elements should never be changed. Position, size and colour along with the spatial and proportionate relationships are predetermined and should not be altered in any way.
  • Here are some samples of logo applications that are strictly prohibited. Always use FluoroSeal master artwork files when reproducing our logo.
  • Do not change placement of elements
  • Do not change the weight, size or style of the typography
  • Do not shear the logo
  • Do not place logo on brightly colored backgrounds
  • Do not stretch or distort logo in any way
  • Do not rotate the logo at any angle
  • Do not change the typeface of any part
  • Do not add other elements to the logo
  • Do not outline the logo
  • Do not use logo on busy or patterned backgrounds
  • Do not change logo color
  • Do not use gradients on the logo
  • The preferred placement of the FluoroSeal logo is at the top center of all branded material. In instances where this is not possible, it may also sit in the bottom left or right corner.
  • To ensure the logo is always legible, a clear space surrounding the logo is defined and shown as per the guideline opposite. The amount of clear space required is proportionate to the size of the logo.
  • This is the minimum protection area that is absolutely required between the logo and other elements. No graphics or text should appear in this space. Please follow at all times to ensure the best reproduction and visual consistency of the FluoroSeal logo.
  • The logo should always be used at a legible size. Where possible, set the logo to more than the minimum width of 25mm (or 95px). Please note the minimum logo width of 25mm is only advised when absolutely necessary due to small formats.
  • The primary FluoroSeal color combination is blue and white. The background color for applications calls for the predominant use of FluoroSeal’s primary color palette of blues and white.
  • Key visual elements (logos and icons) can only be used in primary colors and White. FluoroSeal primary color palette and White (#ffffff) are the main background colors to use.
  • Use secondary colors as the background color when it is important to differentiate the application (e.g. use FluoroSeal purple for visitor cards).
  • Use a mix of primary and secondary colors to add freshness and life to the FluoroSeal identity, however, please use one additional color at a time. Use the secondary colors to balance designs.
  • Use White between primary and secondary colors.
  • Thin lines can be used alongside headlines, subtitles, introductory paragraphs and body text to divide, group or clarify information.
  • For navigation menus, Lato Bold should be used with dividing lines in between to separate menu items.
  • While each icon is visually distinct, all icons should always have a consistent size and visual style.
  • To ensure our icons remain clear and useful to audiences, please apply only one single color from our color palette to each individual icon, and / or icon group.
  • Choose from FluoroSeal’s extensive primaryand/or secondary color palettes.
  • Level I imagery showcases our products in the clearest detail in high resolution on a crisp white backdrop, reflecting the high quality of our products. Backgrounds and items that are not directly associated with the product should always be omitted.
  • Important product details are highlighted and in clear focus.
  • Level II imagery are straightfoward reference images that showcase our products as a solution or in applications that are in direct context to their industrial field of application and can include FluoroSeal customer environments.
  • Images are predominantly focused on locations, plants, large equipment and general buildings. Branding is discrete.
  • If possible, people should not be present in the images.
  • Focus and composition of photography should always be visually interesting, such as a tasteful play on modern perspectives, lines, symmetry, etc.
  • Level III imagery shows FluoroSeal people in real-work situations, “Building Value Together” Authentic locations, people and situations, no staged impression.
  • The key focus is on FluoroSeal professionals interacting with products, equipment, teams, customers or partners displaying FluoroSeal’s technical competence and commitment through our people, focused on their work, which communicates our core values most precisely.
  • Level III imagery focuses on our global workforce who drive our innovation and high performance, and thus, echo our brand essence and identity.
  • In instances where FluoroSeal imagery is used as a generic background which plays a secondary role, we can apply the ‘FluoroSeal Color Filter Photo Treatment’ for versatility. The result is a new custom image with a FluoroSeal look and feel.
  • The secret to applying the FluoroSeal Color Treatment is by using popular graphical software such as: PhotoShop or Illustrator. Converting to grayscale requires only the first step. Step-by-Step Guide: Convert the image into grayscale. Adjust brightness/ contrast levels as needed Create a new adjustment layer on top of the grayscale photo, and choose ‘Multiply.’ Apply the color code into the color preferences.
  • Once the blue filtered image has been created, make sure to flatten the layers before sending to ensure the desired results are achieved.
  • To ensure consistency and recognition factor for FluoroSeal, our stationery is designed as a basis for a uniform appearance across the board, including letterheads, business cards, envelopes and email signatures.
  • This showcase illustrates the approved layouts with the primary elements of the FluoroSeal for letterheads, business cards, email signatures and envelopes.
  • Parameters of each layout is described in detail in this section, including dimensions, weight, paper type, and format.
  • Dimensions: Imperial -3.5 x 2" (inches) Metric -88.9 x 50.8 mm (millimeters) Paper type: 300gsm silk finish, matte.
  • The “bleed area” is an extra 1/8" of space for design elements or backgrounds that extend beyond the finished edges of the business card. The dimensions of the card including bleed is 3.75 X 2.25which will be trimmed down to the finished dimensions above after printing.
  • ANSI -Letterhead (US letter) 1 mperial -8.5 x 11" (inches) Metric -215 x 280 mm (millimeters) DIN -Letterhead (A4) - Imperial• 1 -8 17I64 x 11 11/16 (inches) - Metric -210 x 297 mm Paper type: Bond, uncoated writing paper for excellent writability and printability. High thickness at 75gsm or above offers stability. Color: Bright white. Margins: Top: 3/8" or 9.53mm Sides: 1 /4" or 6.35mm Bottom: same as sides
  • Dimensions: 613px width 150px height
  • ANSI -#10 Envelopes Dimensions: - Imperial -4 1/8" by 9 1/2" (inches) - Metric -104.78 x 241.3 mm DIN -DL Envelopes Dimensions: - Imperial -4 5/16 x 8 5/8 (inches) - Metric -109.54 x 219.08 mm Paper type: Surfaced enhanced white wove paper, used with offset lithographic printing, which is smooth and ideal for heavy ink designs. 80gsm and above. Color: Bright white Sealing method: Moistened glue, or peel-off-sticker.
  • ANSI -#10 Left Window Envelopes Dimensions: -Imperial -4 1 /8 x 9 1 /2 (inches) -Metric -104.78 x 241.3 mm Window Size: 1 1 /8 x 4 3/4 (inches) 28.58 x 120.65 mm Window Placement: From Left: 7/8" (22.23 mm) From Bottom: 1/2" (12.7 mm) Paper type: Surfaced enhanced white wove paper, used with offset lithographic printing, which is smooth and ideal for heavy ink designs. 80gsm and above. Color: Bright White. Sealing method: Moistened glue, or peel-off sticker.
  • ANSI -9x12 Catalog Envelopes Dimensions: - Imperial -9 x 12 (inches) - Metric -228.6 x 304.8 mm DIN -C4 Catalog Envelopes Dimensions: - Imperial -9 1 /64 x 12 3/4 (inches) - Metric -229 x 324 mm Paper type: Surfaced enhanced white wove paper, used with offset lithographic printing, which is smooth and ideal for heavy ink designs. 80gsm and above. Color: Bright white Sealing method: Moistened glue, or peel-off-sticker.
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