FSSA

Official Websites

• https://www.in.gov/fssa
• https://fssabenefits.in.gov/bp
• http://www.in.gov/fssa/index.htm

Brand Guidelines

2014

Brand Summary

Mission

• The Indiana Family and Social Services brand is defined by what people know about us and how they feel about us – it’s our image and reputation. The brand aims to help people associate with implicit values, ideas, and personality through visual images, ensuring communications are consistent, high standard, and positively resonate with the audience [^1].

Core Values

• Consistency
• High standards
• Positive resonance
• Service to the people of Indiana

Target Audience

• The people of Indiana, including those served by the agency, departments, and programs [^2].

Personality Traits

• Professional
• Authoritative
• Clear
• Trustworthy
• Flexible

Visual Identity Overview

• The visual identity is built around a clean, professional, and consistent look, using a circular logo with green and white colors, bold serif and sans-serif fonts, and a defined color palette. All communications use approved logo, fonts, and colors, with clear guidelines for logo usage, typography, color palette, and layout to reinforce the brand [^3].

Categories

Brand Imagery

• The FSSA logo is the primary graphic element used to identify the Family & Social Services Administration, and it should appear on all on marketing and communication materials.
• The FSSA logo may be used in accordance with specifications defined in this manual for marketing and promotion of state government goods, services and agency or department authorized sponsorships. The FSSA logo may not be altered or modified.
• The official color of the FSSA logo is Pantone 348. The Pantone Matching System is a popular system of matching ink colors. For more information visit www.pantone.com.
• FSSA Green PANTONE 348C CMYK: 100 0 90 20 RGB: 0 140 91 HEX: #008c4f
• If a color version of the logo is not appropriate, a black version and a reversed (white) version of the logo are also available.
• To ensure readability and visual integrity of the logo in print, do not reduce the FSSA logo below 0.75 inches in diameter. For screen applications, the FSSA logo should never be reduced below 80 pixels in diameter. If a smaller version is needed, text may be used instead. All smaller versions of the logo must be approved by the Communications Department.
• To maintain a clean design and ensure prominence of the FSSA logo, a clear area must be maintained around the entire logo. To determine that distance, use the letter height Of ‘F’ in ‘FSSA and extend that distance past the perimeter of the logo in all directions.
• To maximize readability of the logo, place it on a white or light-colored background with light or no texture. If the FSSA logo is placed on a dark background, use the white version of the logo.
• Do not use different fonts for the FSSA logo.
• Do not remove any element of the logo.
• Do not display the logo in any other color other than the colors specified in this style guide.
• Do not add an outline to any part of the logo.

Color Palette

• The official color of the FSSA logo is Pantone 348. The Pantone Matching System is a popular system of matching ink colors. For more information visit www.pantone.com.
• FSSAGreen PANTONE 348C CMYK: 100 0 90 20 RGB: 0 140 91 HEX: #008c4f
• If a color version of the logo is not appropriate, a black version and a reversed (white) version of the logo are also available.
• Do not display the logo in any other color other than the colors specified in this style guide.
• Below is a guide to the approved colors and their unique identifiers for the FSSA brand.
• Pantone and CMYK colors are used for print materials. CMYK stands for Cyan, Magenta, Yellow, and Black, and is also referred to as 4-Color printing. Pantone is a very precise color-matching system that is usually only used for primary branding colors.
• RGB and Hex colors are used for digital materials such as video and web use. RGB stands for Red, Green, and Blue; Hex is short for Hexadecimal. Either of these formulas will yield the same color.
• Colors specific to FSSA Logo FSSA Green PANTONE 348C CMYK: 100 0 90 20 RGB: 0 140 91 HEX: #008c4f
• FSSA Gray PANTONE Black (65%) CMYK: 0 0 0 65 RGB: 119 120 123 HEX: #77787b
• Secondary colors to support FSSA brand While these colors should not be applied to the FSSA logo, they can be used to complement the colors of the logo. They are to be used when appropriate to create a consistent feel throughout the FSSA brand.
• Lime Green PANTONE 382C CMYK: 30 0 96 0 RGB: 190 215 56 HEX: #bed738
• Yellow PANTONE 109C CMYK: 0 16 100 0 RGB: 255 209 0 HEX: #ffd100
• Medium Blue PANTONE 647C CMYK: 90 63 20 4 RGB: 38 95 146 HEX: #265f92
• Dark Blue PANTONE 294C CMYK: 100 86 29 22 RGB: 0 46 109 HEX: #002e6c
• Black and White With exceptions such as single color ads, black should not be a dominant color in FSSA communications. However, black is the preferred color for body copy because it aids readability.

Typography

• Do not use different fonts for the FSSA logo.
• To maintain readabity and strengthen FSSA’s consistent brand identity, FSSA marketing materials should primarily use the following two font families: • Myriad Pro (suggested use: headlines, sub-headlines) • Minion Pro (suggested use: body text)
• Myriad Pro and Minion Pro offer a family of weights and italics to meet a variety of communication needs and reproduction techniques.
• You may use other fonts to place a special accent on certain text. However, readability always comes first. Do not distort type proportions, and maintain sufficient contrast to ensure readability.
• Since certain fonts aren’t always available to use from machine to machine, the following fonts may be used as needed. TREBUCHET MS TIMES NEW ROMAN
• Preferred font, size & color: Arial 11 point black.

Logo Usage

• The FSSA logo is the primary graphic element used to identify the Family & Social Services Administra­tion, and it should appear on all on marketing and communication materials.
• The FSSA logo may be used in accordance with spec­ifications defined in this manual for marketing and promotion of state government goods, services and agency or department authorized sponsorships. The FSSA logo may not be altered or modified.
• The official color of the FSSA logo is Pantone 348. The Pantone Matching System is a popular system of matching ink colors. For more information visit www.pantone.com.
• FSSAGreen PANTONE 348C CMYK: 100 0 90 20 RGB: 0 140 91 HEX: #008c4f
• If a color version of the logo is not appropriate, a black version and a reversed (white) version of the logo are also available.
• To ensure readability and visual integrity of the logo in print, do not re­duce the FSSA logo below 0.75 inches in diameter. For screen applications, the FSSA logo should never be reduced below 80 pixels in diameter. If a smaller version is needed, text may be used instead. All smaller versions of the logo must be approved by the Communications Department.
• To maintain a clean design and ensure prominence of the FSSA logo, a clear area must be maintained around the entire logo. To determine that distance, use the letter height Of ‘F’ in ‘FSSA and extend that distance past the perimeter of the logo in all direc­tions.
• To maximize readability of the logo, place it on a white or light-colored background with light or no texture. If the FSSA logo is placed on a dark background, use the white version of the logo.
• Do not use different fonts for the FSSA logo.
• Do not remove any element of the logo.
• Do not display the logo in any other color other than the colors specified in this style guide.
• Do not add an outline to any part of the logo.

Visual Style

• The FSSA logo may not be altered or modified.
• The official color of the FSSA logo is Pantone 348. FSSA Green PANTONE 348C CMYK: 100 0 90 20 RGB: 0 140 91 HEX: #008c4f
• If a color version of the logo is not appropriate, a black version and a reversed (white) version of the logo are also available.
• To ensure readability and visual integrity of the logo in print, do not reduce the FSSA logo below 0.75 inches in diameter. For screen applications, the FSSA logo should never be reduced below 80 pixels in diameter. If a smaller version is needed, text may be used instead. All smaller versions of the logo must be approved by the Communications Department.
• To maintain a clean design and ensure prominence of the FSSA logo, a clear area must be maintained around the entire logo. To determine that distance, use the letter height Of ‘F’ in ‘FSSA and extend that distance past the perimeter of the logo in all directions.
• To maximize readability of the logo, place it on a white or light-colored background with light or no texture. If the FSSA logo is placed on a dark background, use the white version of the logo.
• Do not use different fonts for the FSSA logo.
• Do not remove any element of the logo.
• Do not display the logo in any other color other than the colors specified in this style guide.
• Do not add an outline to any part of the logo.

Layout And Composition

• To ensure readability and visual integrity of the logo in print, do not reduce the FSSA logo below 0.75 inches in diameter. For screen applications, the FSSA logo should never be reduced below 80 pixels in diameter. If a smaller version is needed, text may be used instead. All smaller versions of the logo must be approved by the Communications Department.
• To maintain a clean design and ensure prominence of the FSSA logo, a clear area must be maintained around the entire logo. To determine that distance, use the letter height Of ‘F’ in ‘FSSA and extend that distance past the perimeter of the logo in all directions.
• To maximize readability of the logo, place it on a white or light-colored background with light or no texture. If the FSSA logo is placed on a dark background, use the white version of the logo.
• Do not use different fonts for the FSSA logo.
• Do not remove any element of the logo.
• Do not display the logo in any other color other than the colors specified in this style guide.
• Do not add an outline to any part of the logo.

Email Signatures

• Required email template and guidelines are listed below:
• Email Signature Template Full Name Job Title Office/ Division/etc. Indiana Family and Social Services Administration Office: (317) 555-5555 Mobile: (317) 555-5555 your.email@fssa.IN.gov http://www.IN.gov/fssa Follow us on Twitter: @FSSAIndiana
• FSSA Email Signature Guidelines: • Personal quotations or philosophical statements should not be included in your email signature. Your FSSA signature is a direct representation of the agency.
• • Watermarked, colored or photographic backgrounds in emails are not permitted as they often make correspondence difficult to read and are not always compatible with other email programs.
• • Preferred font, size & color: Arial 11 point black.
• • When applicable, professional designations or certifications may be placed directly after your name. For example: Jane Doe, FAIA.
• • When required, the confidentiality clause can be included at the bottom of the signature: Statement of Confidentiality: The information in this message is privileged and confidential and it is intended only for the use of the individual or entity named above. If the reader of this message is not the intended recipient, you are hereby notified that you are prohibited from disseminating, distributing, or copying the information contained in this message. If you have received this message in error, please notify the sender and destroy all copies of the original message.

Powerpoint Templates

• Microsoft Powerpoint offers unlimited opportunities to create the exact look/theme needed for the perfect presentation. Furthermore, FSSA has a list of different templates that are approved for use to keep the brand message consistent. They are available in the “Communications Poli­cies and Media’’ section of the FSSA Intranet.
• The following list of template options are recommended for any presentation held within the FSSA agency:
• FSSA-Style1.ppt
• FSSA-Style2.ppt
• FSSA-Style3.ppt
• FSSA-Style4.ppt

Letterhead

• Letterhead is formatted on Microsoft Word and is customized for each division. It can be ac­cessed on the FSSA Intranet media page.

Business Cards

• Business cards are available upon request to the marketing department.

Photo And Video

• Marketing communications offers photography and video services for your department or project depending on staff availability.
• For information and requests, please contact the FSSA marketing department: Phone - 317-233-1764 Email - printing@fssa.in.gov
• In order to keep the FSSA brand consistent throughout all types of media, photography and video production have a few, simple design guidelines.
• KEEP A PROFESSIONAL LOOK Poor image and sound quality from equipment such as a cell phone can make just about any content look unprofessional and represent the brand poorly.
• EDIT FOR EFFICIENCY Noise and unnecessary content happen in both photos and videos. Edit for focus and efficiency. For photos, cropping and color adjustments are recommended to communicate clearly. For video, editing for the shortest time possible is always the best route for efficient communication.
• REFLECT THE FSSA BRAND In all types of media, all FSSA brand graphics should be consistent with the guidelines of this style guide. When in doubt, please contact the marketing department.
• In order to protect the FSSA brand from liability based on photo and video production, we require any person who is subject of a photo or video to sign a release form. You can find this form on the FSSA media page located on the Intranet.

Additional Properties