Official Websites
Brand Guidelines
2018
Brand Summary
Mission
- Digital collectible card powered by games blockchain. From instantly-verifiable authenticity to cryptographically-limited editions, blockchain technology stands to revolutionize collectibles. The next generation of fantastical creatures, digital pets, and sports cards is coming soon.
Core Values
- authenticity
- innovation
- security
- modernity
Target Audience
- Individuals interested in digital collectibles, blockchain technology, gaming, and next-generation digital pets and sports cards.
Personality Traits
- modern
- bold
- innovative
- clean
Visual Identity Overview
- The brand features a geometric, stylized logo mark, bold sans-serif typography, and a modern color palette with strong contrasts. Visuals emphasize clarity, simplicity, and a professional, minimalistic style, with repeatable patterns and consistent logo lockups across various backgrounds.
Categories
Logo Usage
- GAMEDEX LOGO LOCKUP PRIMARY USE
- GAMEDEX LOGO LOCKUP SECONDARY USE
- GAMEDEX LOGO LOCKUP TERTIARY USE
- GAMEDEX LOGO LOCKUP QUARTERNARY USE
- GAMEDEX LOGO LOCKUP SPACING RULE When the logo lockup is used, the padding should be 2x of the logo mark outline.
- When the logo mark is used independently, the padding should be 2x of the logo mark outline.
- The logo mark can be freely used to create a repeatable, identifiable pattern on any surface or digital space.
Color Palette
- COLOR PALETTE Fuel #FB4564 R 251 G 69 B 100 COM 87 Y 47 K 0 Odyssey #0B235B R 11 G 35 B 91 C 100 M 93 Y 34 K 30 Air #F8F9FA R 248 G 249 B 250 C 2 M1Y1K0 Rock #868E96 R 134 G 142 B 150 C 51 M 38 Y 34 K 2 Coal #212529 R 33 G 37 B 41 C 76 M 67 Y 61 K 68
Typography
- TYPOGRAPHY Gotham Bold Digital collectible card games powered by blockchain.
- Gotham Book From instantly-verifiable authenticity to cryptographically-limited editions, blockchain technology stands to revolutionize collectibles.
- Gotham Light The next generation of fantastical creatures, digital pets, and sports cards is coming soon.
- TYPOGRAPHY 0 0 ABCDEFGHIJKLMNOPQRSTUVWXYZ -abcdefghijklmnopqrstuvwxyz
- -123456789,.?/!@#$%&
- TYPOGRAPHY Oi 1a 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789,.?/!@#$%&
- TYPOGRAPHY jO __ ■ I ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789,.?/!@#$%&
Visual Style
- GAMEDEX LOGO LOCKUP PRIMARY USE
- GAMEDEX LOGO LOCKUP SECONDARY USE
- GAMEDEX LOGO LOCKUP TERTIARY USE
- GAMEDEX LOGO LOCKUP QUARTERNARY USE
- Gamedex GREYSCALE COAL ON WHITE
- Gamedex GREYSCALE WHITE ON COAL
- GAMEDEX LOGO LOCKUP SPACING RULE When the logo lockup is used, the padding should be 2x of the logo mark outline.
- When the logo mark is used independently, the padding should be 2x of the logo mark outline.
- The logo mark can be freely used to create a repeatable, identifiable pattern on any surface or digital space.
- COLOR PALETTE Fuel #FB4564 R 251 G 69 B 100 COM 87 Y 47 K 0 Odyssey #0B235B R 11 G 35 B 91 C 100 M 93 Y 34 K 30 Air #F8F9FA R 248 G 249 B 250 C 2 M1Y1K0 Rock #868E96 R 134 G 142 B 150 C 51 M 38 Y 34 K 2 Coal #212529 R 33 G 37 B 41 C 76 M 67 Y 61 K 68
Brand Imagery
- GAMEDEX LOGO LOCKUP PRIMARY USE
- GAMEDEX LOGO LOCKUP SECONDARY USE
- GAMEDEX LOGO LOCKUP TERTIARY USE
- GAMEDEX LOGO LOCKUP QUARTERNARY USE
- GAMEDEX LOGO LOCKUP SPACING RULE When the logo lockup is used, the padding should be 2x of the logo mark outline.
- When the logo mark is used independently, the padding should be 2x of the logo mark outline.
- The logo mark can be freely used to create a repeatable, identifiable pattern on any surface or digital space.