GAPP

📋 1 Guidelines

🔗 Connections

Sector

Education Ngo

Region

Usa

Guideline Year

2018

Language

English

Tags

Community

Official Websites

Brand Guidelines

2018

Categories

Brand Imagery
  • GAPP has two corporate marks. The availability of the two versions provides flexibility and ensures prominent display in any circumstance.
  • The full signature is used for all stationery items, including letterheads, envelopes, mailing labels and business cards, or other items whenever appropriate.
  • The signature recognizes GAPP through the combination of the logotype and the full name of the organization.
  • The logotype may be used on any promotional or informational communication other than stationery and business cards.
  • The logotype represents GAPP’s bridging of German and American cultures with it’s interwoven letter forms. The single-stroke style emulates the journey of the students by allowing the eye to “travel” from one side, to the other, and back again.
  • Use the signature when reproducing the logo at one inch or larger.
  • Use the logotype when reproducing the logo smaller than one inch.
  • GAPP’s logo may appear in the 4 variations shown on this page. Avoid any other color combinations.
  • Clear spacing refers to the amount of clear space needed around all sides of the logo when it is placed near other elements or when placed inside a box.
  • This space should be equal to the radius of the circular elements of the GAPP logo and applies to both the signature and logotype.
  • Clear spacing (see 3.5 Clear Spacing) must be used when displaying GAPP’s logo alongside a partner’s.
  • The GAPP logotype and the partner logo can be reproduced using their respective colors or black and white, but must match each others’ color treatment.
  • The grayscale boundary boxes should not print, they are for positioning guidance only.
  • Do not use outlines.
  • Do not change the case style of the tagline
  • Do not use effects, like a drop shadow
  • Do not stretch the logo
  • Do not use gradients.
  • Do not use perspective or distort the logo.
  • Do not use colors outside of the color palette.
  • Do not change the relationship between the logo and the tagline
  • Do not use imagery
Color Palette
  • GAPP’s logo may appear in the 4 variations shown on this page. Avoid any other color combinations.
  • GAPP Dark Blue GAPP Light Blue Pantone 2955 C Pantone 2915 C CMYK 100/53/0/53 CMYK 60/0/0/0 RGB 0/57/105 RGB 90/200/245 NCS S 5540 -R90B NCS S 1050 -B
  • GAPP Purple GAPPOrange Pantone 2425 C Pantone 7578 C CMYK 35/100/0/35 CMYK 0/70/100/0 RGB 130/5/95 RGB 235/100/0 NCS S 3055 -R30B NCS S 2070 -Y50R
  • GAPP Dark Green GAPP Light Green Pantone 5747 C Pantone 367 C CMYK 50/25/100/75 CMYK 45/0/100/0 RGB 55/65/5 RGB 160/200/20 NCS S 6530 -G50Y NCS S 1075 -G40Y2
  • GAPP Grey GAPP Gold Pantone 430 C Pantone 4525 C CMYK 15/0/0/60 CMYK 10/10/45/15 RGB 120/130/135 RGB 200/185/135 NCS S 4005 -B20G NCS S 3020 -Y
  • Do not use colors outside of the color palette.
Typography
  • TheSans is a low-contrast typeface – i.e., the differences between thin and thick strokes are not very pronounced. Yet the reference to writing with the broad-nibbed pen is still present, giving the letters a diagonal stress and a forward flow that facilitates reading. The roman letterforms tend to have some characteristics of an italic or written construction. Yet the italic forms themselves are very distinctive: they were not derived from the upright but were individually designed while perfectly complementing the roman forms.
  • Goethe FF Clan is a clear indication of how we communicate: distinctly and concisely. Consistent use results in a uniform characteristic image everywhere. This ensures that presentation in very different formats and media corresponds to the brand.
  • The system font Verdana is used for all editable text on the Internet, in email correspondence and in PowerPoint presentations.
  • Verdana was created specifically to address the challenges of on-screen display. Designed by world renowned type designer Matthew Carter, and hand-hinted by leading hinting expert, Tom Rickner, these sans serif fonts are unique examples of type design for the computer screen. The generous width and spacing of Verdana’s characters is key to the legibility of these fonts on the screen. Despite the quality of the Verdana font family at small sizes it is at higher resolutions that the fonts are best appreciated.
Logo Usage
  • GAPP has two corporate marks. The availability of the two versions provides flexibility and ensures prominent display in any circumstance.
  • The full signature is used for all stationery items, including letterheads, envelopes, mailing labels and business cards, or other items whenever appropriate.
  • The signature recognizes GAPP through the combination of the logotype and the full name of the organization.
  • The logotype may be used on any promotional or informational communication other than stationery and business cards
  • The logotype represents GAPP’s bridging of German and American cultures with it’s interwoven letter forms. The single-stroke style emulates the journey of the students by allowing the eye to “travel” from one side, to the other, and back again.
  • The advantage to having both a signature and a logtype is the flexibility it offers. It is important to maintain legibility at all times.
  • Use the signature when reproducing the logo at one inch or larger.
  • Use the logotype when reproducing the logo smaller than one inch.
  • GAPP’s logo may appear in the 4 variations shown on this page. Avoid any other color combinations.
  • Clear spacing refers to the amount of clear space needed around all sides of the logo when it is placed near other elements or when placed inside a box.
  • This space should be equal to the radius of the circular elements of the GAPP logo and applies to both the signature and logotype.
  • Clear spacing (see 3.5 Clear Spacing) must be used when displaying GAPP’s logo alongside a partner’s.
  • The GAPP logotype and the partner logo can be reproduced using their respective colors or black and white, but must match each others’ color treatment.
  • The grayscale boundary boxes should not print, they are for positioning guidance only.
  • Do not use outlines.
  • Do not change the case style of the tagline
  • Do not use effects, like a drop shadow
  • Do not stretch the logo
  • Do not use gradients.
  • Do not use perspective or distort the logo.
  • Do not use colors outside of the color palette.
  • Do not change the relationship between the logo and the tagline
  • Do not use imagery
Tone And Messaging
  • We foster cultural awareness in communities and confidence in students, empowering them to step into adulthood by building lifelong global ties.
  • We enable cultural awareness in communities and build confidence in students, empowering them to step into adulthood by fostering lifelong global ties.
  • We open hearts, minds, and borders by enabling cultural exchanges between schools and students.
  • Our belief is that when travel is paired with community, truly incredible things can happen.
  • Our approach is that public diplomacy between the US and Germany opens perspectives, bridges cultures, and reveals a depth of confidence and independence for our students.
  • Our goal is to increase compassion and tolerance with the added bonus of lifelong friendships.
  • COMPASSIONATE CURIOUS ENGAGED
  • Goethe FF Clan is a clear indication of how we communicate: distinctly and concisely. Consistent use results in a uniform characteristic image everywhere. This ensures that presentation in very different formats and media corresponds to the brand.
Brand Values
  • We foster cultural awareness in communities and confidence in students, empowering them to step into adulthood by building lifelong global ties.
  • We enable cultural awareness in communities and build confidence in students, empowering them to step into adulthood by fostering lifelong global ties.
  • We open hearts, minds, and borders by enabling cultural exchanges between schools and students.
  • Our belief is that when travel is paired with community, truly incredible things can happen.
  • Our approach is that public diplomacy between the US and Germany opens perspectives, bridges cultures, and reveals a depth of confidence and independence for our students.
  • Our goal is to increase compassion and tolerance with the added bonus of lifelong friendships.

  • COMPASSIONATE CURIOUS ENGAGED

Visual Style
  • GAPP has two corporate marks. The availability of the two versions provides flexibility and ensures prominent display in any circumstance.
  • The full signature is used for all stationery items, including letterheads, envelopes, mailing labels and business cards, or other items whenever appropriate.
  • The signature recognizes GAPP through the combination of the logotype and the full name of the organization.
  • The logotype may be used on any promotional or informational communication other than stationery and business cards
  • The logotype represents GAPP’s bridging of German and American cultures with it’s interwoven letter forms. The single-stroke style emulates the journey of the students by allowing the eye to “travel” from one side, to the other, and back again.
  • The advantage to having both a signature and a logtype is the flexibility it offers. It is important to maintain legibility at all times.
  • Use the signature when reproducing the logo at one inch or larger.
  • Use the logotype when reproducing the logo smaller than one inch.
  • GAPP’s logo may appear in the 4 variations shown on this page. Avoid any other color combinations.
  • Clear spacing refers to the amount of clear space needed around all sides of the logo when it is placed near other elements or when placed inside a box.
  • This space should be equal to the radius of the circular elements of the GAPP logo and applies to both the signature and logotype.
  • Clear spacing (see 3.5 Clear Spacing) must be used when displaying GAPP’s logo alongside a partner’s.
  • The GAPP logotype and the partner logo can be reproduced using their respective colors or black and white, but must match each others’ color treatment.
  • The grayscale boundary boxes should not print, they are for positioning guidance only.
  • Do not use outlines.
  • Do not change the case style of the tagline
  • Do not use effects, like a drop shadow
  • Do not stretch the logo
  • Do not use gradients.
  • Do not use perspective or distort the logo.
  • Do not use colors outside of the color palette.
  • Do not change the relationship between the logo and the tagline
  • Do not use imagery
Iconography
  • GAPP has two corporate marks. The availability of the two versions provides flexibility and ensures prominent display in any circumstance.
  • The full signature is used for all stationery items, including letterheads, envelopes, mailing labels and business cards, or other items whenever appropriate.
  • The signature recognizes GAPP through the combination of the logotype and the full name of the organization.
  • The logotype may be used on any promotional or informational communication other than stationery and business cards.
  • The logotype represents GAPP’s bridging of German and American cultures with it’s interwoven letter forms. The single-stroke style emulates the journey of the students by allowing the eye to “travel” from one side, to the other, and back again.
  • Use the signature when reproducing the logo at one inch or larger.
  • Use the logotype when reproducing the logo smaller than one inch.
  • GAPP Signature: 2 inches, 1.5 inches, 1 inch
  • GAPP Logotype: 1 inch, .75 inches, .5 inches
Layout And Composition
  • The overall layout is centered, with ample spacing between elements, creating a professional and cohesive visual identity corresponding to an organization or initiative dedicated to German-American partnership efforts.
  • The full signature is used for all stationery items, including letterheads, envelopes, mailing labels and business cards, or other items whenever appropriate.
  • Use the signature when reproducing the logo at one inch or larger.
  • Use the logotype when reproducing the logo smaller than one inch.
  • Clear spacing refers to the amount of clear space needed around all sides of the logo when it is placed near other elements or when placed inside a box.
  • This space should be equal to the radius of the circular elements of the GAPP logo and applies to both the signature and logotype.
  • Clear spacing (see 3.5 Clear Spacing) must be used when displaying GAPP’s logo alongside a partner’s.
  • The GAPP logotype and the partner logo can be reproduced using their respective colors or black and white, but must match each others’ color treatment.
  • The grayscale boundary boxes should not print, they are for positioning guidance only.
Co Branding
  • Clear spacing (see 3.5 Clear Spacing) must be used when displaying GAPP’s logo alongside a partner’s.
  • The GAPP logotype and the partner logo can be reproduced using their respective colors or black and white, but must match each others’ color treatment.
  • The grayscale boundary boxes should not print, they are for positioning guidance only.
  • Use the signature when reproducing the logo at one inch or larger.
  • Use the logotype when reproducing the logo smaller than one inch.
  • GAPP’s logo may appear in the 4 variations shown on this page. Avoid any other color combinations.
  • Clear spacing refers to the amount of clear space needed around all sides of the logo when it is placed near other elements or when placed inside a box.
  • This space should be equal to the radius of the circular elements of the GAPP logo and applies to both the signature and logotype.
  • Clear spacing (see 3.5 Clear Spacing) must be used when displaying GAPP’s logo alongside a partner’s.
  • The GAPP logotype and the partner logo can be reproduced using their respective colors or black and white, but must match each others’ color treatment.
  • The grayscale boundary boxes should not print, they are for positioning guidance only.
  • Do not use outlines.
  • Do not change the case style of the tagline
  • Do not use effects, like a drop shadow
  • Do not stretch the logo
  • Do not use gradients.
  • Do not use perspective or distort the logo.
  • Do not use colors outside of the color palette.
  • Do not change the relationship between the logo and the tagline
  • Do not use imagery
  • Pantone 2955 C CMYK 100/53/0/53 RGB 0/57/105 NCS S 5540 -R90B
  • Pantone 2915 C CMYK 60/0/0/0 RGB 90/200/245 NCS S 1050 -B
  • Pantone 2425 C CMYK 35/100/0/35 RGB 130/5/95 NCS S 3055 -R30B
  • Pantone 7578 C CMYK 0/70/100/0 RGB 235/100/0 NCS S 2070 -Y50R
  • Pantone 5747 C CMYK 50/25/100/75 RGB 55/65/5 NCS S 6530 -G50Y
  • Pantone 367 C CMYK 45/0/100/0 RGB 160/200/20 NCS S 1075 -G40Y2
  • Pantone 430 C CMYK 15/0/0/60 RGB 120/130/135 NCS S 4005 -B20G
  • Pantone 4525 C CMYK 10/10/45/15 RGB 200/185/135 NCS S 3020 -Y
  • German_American.Partnership.Program_LogoType.Blue.PMS.Print.eps
  • German_American.Partnership.Program_LogoType.Grey.CMYK.Print.eps
  • German_American.Partnership.Program_LogoType.Green.CMYK.Print.eps
  • German_American.Partnership.Program_LogoType.Purple.CMYK.Print.eps
  • German_American.Partnership.Program_LogoType.True_Black.CMYKPrint.eps
  • German_American.Partnership.Program_LogoType.White.CMYK_Print.eps
  • German_American.Partnership.Program_Full_Signature_Blue.PMS.Print.eps
  • German_American.Partnership.Program_Full_Signature_Gray_Cream_PMS_Print.eps
  • German_American.Partnership.Program_Full_Signature_Greens_PMS_Print.eps
  • German_American.Partnership.Program_Full_Signature_Purple_Orange_PMS_Print.eps
  • German_American.Partnership.Program_Full_Signature_White_PMSPrint.eps
  • German_American.Partnership.Program_Full_Signature_Blue_CMYK_Print.eps
  • German_American.Partnership.Program_Full_Signature_Gray_Cream_CMYKPrint.eps
  • German_American.Partnership.Program_Full_Signature_Green_CMYK_Print.eps
  • German_American.Partnership.Program_Full_Signature_Purple_Orange_CMYK_Print.eps
  • German_American.Partnership.Program_Full_Signature_True_Black_CMYK_Print.eps
  • German_American.Partnership.Program_Full_Signature_White_CMYK_Print.eps
Digital Guidelines
  • The system font Verdana is used for all editable text on the Internet, in email correspondence and in PowerPoint presentations.
  • German_American_Partnership_Program_Logotype_Blue_RGB_Web.jpg German_American_Partnership_Program_Logotype_Gray_RGB_Web.jpg JPG German_American_Partnership_Program_Logotype_Green_RGB_Web copy.jpg German_American_Partnership_Program_Logotype_Purple_RGB_Web.jpg German_American_Partnership_Program_Logotype_True_Black_RGB_Web.jpg German_American_Partnership_Program_Logotype German_American_Partnership_Program_Logotype_Blue_RGB_Web.png German_Ameri ca n_Pa rtnersh ip_Program_Logotype_Gray_RGB_Web.png German_Ameri ca n_Pa rtn ersh ip_Program_Logotype_Green_RGB_Web.png PNGI German_American_Partnership_Program_Logotype_Purple_RGB_Web.png German_American_Partnership_Program_Logotype_True_Black_RGB_Web.png German_American_Partnership_Program_Logotype_White_RGB_Web.png German_American_Partnership_Program_Full_Signature_Blue_RGB_Web.jpg German_Ameri ca n_Pa rtnersh ip_Program_Full_Signature_Gray_Cream_RGB_Web.jpg JPG German_American_Partnership_Program_Full_Signature_Green_RGB_Web.jpg German_American_Partnership_Program_Full_Signature_Purple_Orange_RGB_Web.jpg German_American_Partnership_Program_Full_Signature_True_Black_RGB_Web.jpg German_American_Partnership_Program_Signature German_American_Partnership_Program_Full_Signature_Blue_RGB_Web.png German_American_Partnership_Program_Full_Signature_Gray_Cream_RGB_Web.png German_American_Partnership_Program_Full_Signature_Green_RGB_Web.png PNGI German_American_Partnership_Program_Full_Signature_Purple_Orange_RGB_Web.png German_American_Partnership_Program_Full_Signature_True_Black_RGB_Web.png German_American_Partnership_Program_Full_Signature_White_RGB_Web.png
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