Gilgandra Region

📋 1 Guidelines

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Sector

Tourism Public sector

Region

Australia

Guideline Year

2018

Language

English

Tags

Regional

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To represent and promote the Gilgandra Region through a vibrant, modern, and community-driven visual identity that reflects the unique character and collaborative spirit of the area.
Core Values
  • community
  • collaboration
  • vibrancy
  • regional pride
  • inclusivity
Target Audience
  • Visitors, tourists, and residents interested in rural Australian experiences, regional adventure, and community engagement.
Personality Traits
  • welcoming
  • dynamic
  • artistic
  • authentic
  • adventurous
Visual Identity Overview
  • The brand uses colorful, abstract brushstroke motifs and bold sans-serif typography to convey a lively, artistic, and inclusive regional identity. The logo and visual elements emphasize diversity, collaboration, and the natural landscape, with consistent use of vibrant colors and modern layouts across print and digital media.

Categories

Color Palette
  • It is important the correct colour formats are used at all times.
  • Following is an outline of the colour references used in each of the approved logo files.
  • The CMYK logo is to be used in all print applications where the 4 colour process is being used.
  • For example: Brochures, press adverts or any commercial 4 colour printing.
  • The PMS logo is to be used in print mediums where the printing process doesn’t allow the CMYK colour system but does allow PMS colour system.
  • For example: embroidery, screen printing, some sign writing.
  • The RGB version is to be used on all digital and screen based reproductions.
  • For example: Website, Television Commercial, Powerpoint presentations, as well as office based usage, such as in Microsoft Word.
  • The Mono logo is to be used on all one colour mediums where tones of a single colour are NOT possible.
  • For example: One colour printed material such as faxes and other one colour printing that my be subject to photocopying or low quality reproduction.
  • The Gilgandra Region primary logo is not to be used in the following ways. This will also apply to the Gilgandra Region word mark logo.
  • VIVID COLOURED BACKGROUND
  • STRETCHED OR CONDENSED
  • ON BUSY PATTERN OR IMAGE
  • CROPPED
  • ALTERED OR ADJUSTED
  • CHANGE OF COLOUR
Typography
  • When a set of fonts are used consistently in communications, it further strengthens the brands recognition.
  • Below are our suite of brand fonts that compliment one another and offer contrast and flexibility for the range of communication material the brand will require.
  • MUSEO 300, 500, 700 This is our heading font to be used for the headings in our communications. The bold version (700) is used to highlight a specfic word.
  • Avenir Light, Light Oblique, Book, Book Oblique, Medium, Medium Oblique, Black, Black Oblique This is our body font to be used for the body copy/large areas of text in our communications. The Black version is used to highlight a specfic word.
  • Rogan Winters This is our feature font to be used for the region taglines. This should only be used in lowercase.
Logo Usage
  • A Logo Kit accompanies this document, which includes a host of approved logo files.
  • It is important the correct colour formats are used at all times.
  • Following is an outline of the colour references used in each of the approved logo files.
  • The CMYK logo is to be used in all print applications where the 4 colour process is being used.
  • For example: Brochures, press adverts or any commercial 4 colour printing.
  • The PMS logo is to be used in print mediums where the printing process doesn’t allow the CMYK colour system but does allow PMS colour system.
  • For example: embroidery, screen printing, some sign writing.
  • The RGB version is to be used on all digital and screen based reproductions.
  • For example: Website, Television Commercial, Powerpoint presentations, as well as office based usage, such as in Microsoft Word.
  • The Mono logo is to be used on all one colour mediums where tones of a single colour are NOT possible.
  • For example: One colour printed material such as faxes and other one colour printing that my be subject to photocopying or low quality reproduction.
  • The Gilgandra Region primary logo is not to be used in the following ways. This will also apply to the Gilgandra Region word mark logo.
  • VIVID COLOURED BACKGROUND
  • STRETCHED OR CONDENSED
  • ON BUSY PATTERN OR IMAGE
  • CROPPED
  • ALTERED OR ADJUSTED
  • CHANGE OF COLOUR
Tone And Messaging
  • Unique to Gilgandra is the ‘Coo’ee’ call so with that is mind, our recommendation is to run with the theme of ‘calling’ in the tourism tagline.
  • Your next big adventure i s calling…
  • The mountains are calling… A city escape i s calling… The clear skies are calling… The canola fields are calling… Colours of nature are calling… The races are calling…
  • Flowers are calling…
Visual Style
  • It is important the correct colour formats are used at all times.
  • The CMYK logo is to be used in all print applications where the 4 colour process is being used.
  • For example: Brochures, press adverts or any commercial 4 colour printing.
  • The PMS logo is to be used in print mediums where the printing process doesn’t allow the CMYK colour system but does allow PMS colour system.
  • For example: embroidery, screen printing, some sign writing.
  • The RGB version is to be used on all digital and screen based reproductions.
  • For example: Website, Television Commercial, Powerpoint presentations, as well as office based usage, such as in Microsoft Word.
  • The Mono logo is to be used on all one colour mediums where tones of a single colour are NOT possible.
  • For example: One colour printed material such as faxes and other one colour printing that my be subject to photocopying or low quality reproduction.
  • The Gilgandra Region primary logo is not to be used in the following ways. This will also apply to the Gilgandra Region word mark logo.
Digital Guidelines
  • The RGB version is to be used on all digital and screen based reproductions.
  • For example: Website, Television Commercial, Powerpoint presentations, as well as office based usage, such as in Microsoft Word.
  • The CMYK logo is to be used in all print applications where the 4 colour process is being used.
  • For example: Brochures, press adverts or any commercial 4 colour printing.
  • The PMS logo is to be used in print mediums where the printing process doesn’t allow the CMYK colour system but does allow PMS colour system.
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