Girl Guides of Canada

Official Websites

• https://www.girlguides.ca
• https://www.girlguides.ca/web/qc-fr
• http://www.girlguides.ca

Brand Guidelines

2018

Brand Summary

Mission

• To be a catalyst for girls empowering girls.

Core Values

• inclusion
• diversity
• empowerment
• unity
• respect

Target Audience

• Girls and women from all walks of life, identities, and lived experiences, including members, volunteers, staff, and suppliers.

Personality Traits

• welcoming
• empowering
• unified
• respectful
• supportive

Visual Identity Overview

• The visual identity centers on the Trefoil symbol, consistent logo usage, and a cohesive color palette. Merchandise features clean, minimalistic designs with approved fonts and taglines, ensuring a unified and engaging look across all communications and products.

Categories

Brand Imagery

• The Trefoil should not appear more than once on any one face / side of a merchandise item.
• While the Trefoil must be present on every piece of Girl Guides merchandise, it should be used sparingly. This will ensure that it is impactful.
• On any one piece of GGC merchandise, the Trefoil must be accompanied by “Girl Guides” in some form. This applies to all usage of the Trefoil, including standalone Trefoil and within the logo.

Color Palette

• All suppliers must work within the GGC colour palette – matching as close as possible in all instances.
• Crests, pins and jewelry must adhere to the GGC colour palette.
• There are four official GGC colour palettes.
• The Core Palette consists of three blues, white and four greys.
• The Primary Branch Palette can be used for branch-specific merchandise and as general accent colours.
• The Secondary Branch Palette can be used for branch and non-branch-specific merchandise and as general accent colours.
• The Accent Palette can be used for non-branch-specific merchandise and as general accent colours.
• Exceptions can be made for camp role/function-specific purposes.
• GGC Blue Pantone" 7691 c C 100 M 43 y 0 K 30 R 0 G 98 B 152 HEX/ HTML 006298
• Light Blue Pantone" 7457 c C 18 M 0 y 5 K 0 R 187 G 221 B 230 HEX/HTML BBECF7
• White C 0 M 0 y 0 K 0 R 255 G 255 B 255 HEX/ HTML FFFFFF
• SkyBlue Pantone® 305 c C 54 M 0 y 6 K 0 R 100 G 203 B 232 HEX/HTML 59CBE8
• Cool Grey 10 c C 40 M 30 Y 20 K 66 R 99 G 102 B 106 HEX/ HTML 63666A
• Coo1Gray7c C 20 M 14 y 12 K 40 R 151 G 163 B 166 HEX/HTML 97999B
• Cool Grey3c C 8 M 5 y 7 K 16 R 200 G 201 B 199 HEX/HTML C8C9C7
• Cool Grey1 c C M y K R G B HEX/HTML D9D9D6
• Primary Branch Palette Sparks Pantone® 219 c C 1 M 92 y 4 K 0 R 218 G 24 B 132 HEX/ HTML DA1884 Brownies Pantone® 7588 c C 0 M 65 y 69 K 65 R 115 G 62 B 34 HEX/HTML 784D35 Guides Pantone® 2955 c C 100 M 60 y 10 K 53 R 0 G 66 B 101 HEX/HTML 003865 Pathfinders Pantone® 2278 c C 62 M 0 y 98 K 35 R 71 G 136 B 49 HEX/HTML 4E801F Rangers Pantone® 7627 C 5 M 94 y 88 K 22 R 184 G 41 B 39 HEX/HTML A7282A Trefoil Guild Pantone® 2685 c C 95 M 100 Y 26 K 14 R 54 G 41 B 107 HEX/ HTML 36296B LINK Pantone® 7421 c C 38 M 94 Y 63 K 45 R 106 G 27 B 49 HEX/HTML 6A1831
• Secondary Branch Palette Pantone® 7422 c C 0 M 16 y 3 K 0 R 244 G 205 B 212 HEX/HTML F4CDD4 Pantone• 1495 c C 0 M 46 y 78 K 0 R 255 G 143 B 28 HEX/HTML FFBF1C Pantone® 2905 C 45 M 1 y 0 K 1 R 141 G 200 B 232 HEX/HTML 8DC8E8 Pantone® 358 c C 34 M 0 y 42 K 0 R 173 G 220 B 145 HEX/HTML ADDC91 Pantone® 170 c C 0 M 48 y 50 K 0 R 255 G 134 B 116 HEX/HTML FF8674
• Accent Palette Berry Pantone® 2041 c C 0 M 98 Y 39 K 40 R 161 G 34 B 78 HEX/ HTML A1224E Indigo Pantone® 2746 c C 100 M 98 Y 0 K 0 R 23 G 28 B 143 HEX/ HTML 171C8F Teal Pantone® 3282 c C 100 M 4 Y 56 K 8 R 0 G 133 B 120 HEX/ HTML 008578 Lilac Pantone® 2603 c C 72 M 99 Y 0 K 3 R 112 G 32 B 130 HEX/ HTML 702082 Copper Pantone® 7580 c C 0 M 77 Y 97 K 15 R 192 G 81 B 49 HEX/ HTML C05131 Emerald Pantone® 7732c C 89 M 0 Y 96 K 30 R 0 G 122 B 62 HEX/ HTML 007A3E Cerulean Pantone® 307 c C 100 M 22 Y 2 K 18 R 0 G 107 B 166 HEX/ HTML 006BA6 Light Berry Pantone® 197 c C 0 M 46 Y 12 K 0 R 232 G 156 B 174 HEX/ HTML E89CAE Light Indigo Pantone® 277c C 35 M 9 Y 0 K 0 R 171 G 202 B 233 HEX/ HTML ABCAE9 Light Teal Pantone® 3248 c C 48 M 0 Y 22 K 0 R 109 G 205 B 184 HEX/ HTML 6DCD88 Light Lilac Pantone® 2562c C 19 M 35 Y 0 K 0 R 215 G 169 B 227 HEX/ HTML D7A9E3 Light Copper Pantone® 712 c C 0 M 20 Y 30 K 0 R 252 G 200 B 155 HEX/ HTML FCC89B Light Emerald Pantone® 2256c C 57 M 0 Y 62 K 0 R 86 G 194 B 113 HEX/ HTML 56C271 Light Cerulean Pantone® 324 c C 35 M 0 Y 14 K 0 R 156 G 219 B 217 HEX/ HTML 9CDBD9
• Black C 63 M 62 Y 59 K 94 R 45 G 41 B 38 HEX/ HTML 2D2926 Pantone® Black C

Typography

• There are four official GGC fonts that can be used on merchandise.
• Ideal Sans Semibold is our core font. It requires a license to use. The cost per user is covered by GGC, but to keep spending manageable usage is restricted to professionally produced or printed pieces.
• An alternative font that can be easily shared among members, staff and suppliers is: • Franklin Gothic Demi or Franklin Gothic Medium – they can be found in the font drop down tab in Word.
• Bosk, Blackline and Swagger are our three expressive accent fonts. They can be downloaded from dafont.com at no charge.
• Usage Tip: If you are creating a one-off item, such as a t-shirt for a unit activity or outing, you can use Franklin Gothic Demi or Franklin Gothic Medium and our expressive fonts. This gives you lots of creative flexibility.
• Ideal Sans Semibold is our primary merchandise font.
• Ideal Sans Semibold is our core merchandise font. Licenses have been purchased by GGC, however usage is restricted to professionally produced and printed pieces – and files that cannot be altered such as PDFs. If you, or a supplier, do not have access to Ideal Sans, an acceptable alternative is Franklin Gothic Demi or Franklin Gothic Medium. Both are available in the font dropdown tab in Microsoft Office Suite programs such as Word.
• Bosk, Blackline and Swagger are our three expressive accent fonts. Usage is restricted to professionally produced or printed pieces – and files that cannot be altered such as PDFs. They can be downloaded from dafont.com at no charge.
• Bosk is our fun brush font.
• KH-Blackline is our handwritten cursive font.
• Swagger is our light and happy handwritten sans serif font.
• Please use Ideal Sans Medium Pro font. Height of the tagline font must be approximately half the height of the letter d in Guides.

Logo Usage

• All merchandise must incorporate the GGC logo – the Trefoil on its own is acceptable where space is limited.
• All suppliers must work with approved GGC Trefoil, logo and wordmark files – no alterations can be made; however, it is recognized that there are limitations with small- scale and crest production.
• The Trefoil is the foundation of our visual identity. It is present on every piece of Girl Guides merchandise, without exception.
• The GGC logo is available in English and French -in both vertical and horizontal formats. It should appear on all merchandise items, space permitting.
• The GGC wordmark can be used when the Trefoil is used as a standalone element.
• Our horizontal and vertical logos are interchangeable and equal. Neither logo is preferred over the other.
• The decision to use one or the other can be practical — for example, based on available space and/or aesthetic.
• Keeping the logo isolated from other graphic elements is key in maintaining visibility. A minimum amount of protected space should always surround the logo, separating it from all other graphic elements. The protected space is defined by the height of the G, as shown to the right.
• The logo must not be altered in any way. It must not be flipped, stretched, compressed or contain text or images. The Trefoil stem must always point to the right.
• The GGC logo should appear on all merchandise items, space permitting. It should not appear more than once on any one face/side of the item.
• If the Trefoil is placed on its own (exception for crests), it must be accompanied by the logo or wordmark somewhere else on the garment.

Tone And Messaging

• Our brand sets us apart from other organizations. Although our audiences, events and initiatives may vary across the country, we are all part of one organization with the same Vision and Mission. It is important that how we portray our brand is strong, unified and clear. This goes beyond just our logo and colours to how all our brand identity assets work together to communicate our Vision and Mission – both externally and internally.
• GGC members, volunteers, staff and suppliers are expected to follow the guidelines in the Brand Standards.
• Our Vision A better world, by girls.
• Our Mission To be a catalyst for girls empowering girls.
• The tagline is optional, but recommended where there is room.
• The tagline should be placed on one line whenever possible. If it must be broken up due to space requirements, the maximum number of lines is three. Words should not be broken by hyphens.
• “Everything she wants to be.” is GGC’s English tagline.
• As a graphic element: “Everything she wants to be.” must be written out as a sentence. The only capitalized letter should be the “E” and there is a “.” at the end.
• It can be used under the logo or as a standalone copy block.
• In body copy: The tagline can be written as regular text; for example, “GGC empowers every girl to be everything she wants to be by providing a safe space where she can discover herself …”
• “Pour qu’elle aille au bout de ses rêves.” is GGC’s French tagline.
• As a graphic element: “Pour qu’elle aille au bout de ses rêves.” must be written out in sentence case, not title case. The only capitalized letter should be the “P” and there is a “.” at the end.
• In body copy: The tagline can be written out in a sentence case; for example, “En lui offrant un environnement sécurisant, les GdC éveille dans chaque fille son pouvoir d’action pour qu’elle aille au bout de ses rêves.”
• Style and Dimensions Please use Ideal Sans Medium Pro font. Height of the tagline font must be approximately half the height of the letter d in Guides.
• Placement If used below the logo, the space between the tag line and the logo should be the height of the letter E in Everything (English) and the letter Pin Pour (French).

Brand Values

• Our brand sets us apart from other organizations. Although our audiences, events and initiatives may vary across the country, we are all part of one organization with the same Vision and Mission. It is important that how we portray our brand is strong, unified and clear. This goes beyond just our logo and colours to how all our brand identity assets work together to communicate our Vision and Mission – both externally and internally.
• Our Vision A better world, by girls.
• Our Mission To be a catalyst for girls empowering girls.
• GGC recognizes and values the richness of human diversity in its many forms and therefore strives to ensure environments where girls and women from all walks of life, identities, and lived experiences feel a sense of belonging and can participate fully. This commitment to inclusion means GGC’s culture, programming and practices encourage self-awareness and awareness of others; room for difference; and environments where girls and women feel safe, respected, supported, and inspired to reach their potential.

Visual Style

• All suppliers must work within the GGC colour palette – matching as close as possible in all instances.
• All suppliers must work with approved GGC Trefoil, logo and wordmark files – no alterations can be made; however, it is recognized that there are limitations with small- scale and crest production.
• Crests, pins and jewelry must adhere to the GGC colour palette.
• The Core Palette consists of three blues, white and four greys.
• The Primary Branch Palette can be used for branch-specific merchandise and as general accent colours.
• The Secondary Branch Palette can be used for branch and non-branch-specific merchandise and as general accent colours.
• The Accent Palette can be used for non-branch-specific merchandise and as general accent colours.
• Exceptions can be made for camp role/function-specific purposes.
• Girl Guides Blue Pantone® 7691 c C 100 M 43 Y 0 K 30 R 0 G 98 B 152 HEX/HTML 006298
• Light Blue Pantone® 7457 c C 18 M 0 Y 5 K 0 R 187 G 221 B 230 HEX/HTML BBECF7
• White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX/HTML FFFFFF
• Sky Blue Pantone® 305 c C 54 M 0 Y 6 K 0 R 100 G 203 B 232 HEX/HTML 59CBE8
• Cool Grey 10 c C 40 M 30 Y 20 K 66 R 99 G 102 B 106 HEX/HTML 63666A
• Cool Gray 7 c C 20 M 14 Y 12 K 40 R 151 G 163 B 166 HEX/HTML 97999B
• Cool Grey 3 c C 8 M 5 Y 7 K 16 R 200 G 201 B 199 HEX/HTML C8C9C7
• Cool Grey 1 c HEX/HTML D9D9D6
• Primary Branch Palette Sparks Pantone® 219 c C 1 M 92 Y 4 K 0 R 218 G 24 B 132 HEX/HTML DA1884
• Primary Branch Palette Brownies Pantone® 7588 c C 0 M 65 Y 69 K 65 R 115 G 62 B 34 HEX/HTML 7B4D35
• Primary Branch Palette Guides Pantone® 2955 c C 100 M 60 Y 10 K 53 R 0 G 66 B 101 HEX/HTML 003865
• Primary Branch Palette Pathfinders Pantone® 2278 c C 62 M 0 Y 98 K 35 R 71 G 136 B 49 HEX/HTML 4E801F
• Primary Branch Palette Rangers Pantone® 7627 c C 5 M 94 Y 88 K 22 R 184 G 41 B 39 HEX/HTML A7282A
• Trefoil Guild Pantone® 2685 c C 95 M 100 Y 26 K 14 R 54 G 41 B 107 HEX/HTML 36296B
• LINK Pantone® 7421 c C 38 M 94 Y 63 K 45 R 106 G 27 B 49 HEX/HTML 6A1831
• Secondary Branch Palette Pantone® 7422 c C 0 M 16 Y 3 K 0 R 244 G 205 B 212 HEX/HTML F4CDD4
• Secondary Branch Palette Pantone® 1495 c C 0 M 46 Y 78 K 0 R 255 G 143 B 28 HEX/HTML FF8F1C
• Secondary Branch Palette Pantone® 2905 c C 45 M 1 Y 0 K 1 R 141 G 200 B 232 HEX/HTML 8DC8E8
• Secondary Branch Palette Pantone® 358 c C 34 M 0 Y 42 K 0 R 173 G 220 B 145 HEX/HTML ADDC91
• Secondary Branch Palette Pantone® 170 c C 0 M 48 Y 50 K 0 R 255 G 134 B 116 HEX/HTML FF8674
• Berry Pantone® 2041 c C 0 M 98 Y 39 K 40 R 161 G 34 B 78 HEX/HTML A1224E
• Indigo Pantone® 2746 c C 100 M 98 Y 0 K 0 R 23 G 28 B 143 HEX/HTML 171C8F
• Teal Pantone® 3282 c C 100 M 4 Y 56 K 8 R 0 G 133 B 120 HEX/HTML 008578
• Lilac Pantone® 2603 c C 72 M 99 Y 0 K 3 R 112 G 32 B 130 HEX/HTML 702082
• Copper Pantone® 7580 c C 0 M 77 Y 97 K 15 R 192 G 81 B 49 HEX/HTML C05131
• Emerald Pantone® 7732c C 89 M 0 Y 96 K 30 R 0 G 122 B 62 HEX/HTML 007A3E
• Cerulean Pantone® 307 c C 100 M 22 Y 2 K 18 R 0 G 107 B 166 HEX/HTML 006BA6
• Light Berry Pantone® 197 c C 0 M 46 Y 12 K 0 R 232 G 156 B 174 HEX/HTML E89CAE
• Light Indigo Pantone® 277c C 35 M 9 Y 0 K 0 R 171 G 202 B 233 HEX/HTML ABCAE9
• Light Teal Pantone® 3248 c C 48 M 0 Y 22 K 0 R 109 G 205 B 184 HEX/HTML 6DCD88
• Light Lilac Pantone® 2562c C 19 M 35 Y 0 K 0 R 215 G 169 B 227 HEX/HTML D7A9E3
• Light Copper Pantone® 712 c C 0 M 20 Y 30 K 0 R 252 G 200 B 155 HEX/HTML FCC89B
• Light Emerald Pantone® 2256c C 57 M 0 Y 62 K 0 R 86 G 194 B 113 HEX/HTML 56C271
• Light Cerulean Pantone® 324 c C 35 M 0 Y 14 K 0 R 156 G 219 B 217 HEX/HTML 9CDBD9
• Black C 63 M 62 Y 59 K 94 R 45 G 41 B 38 HEX/HTML 2D2926 Pantone® Black C
• The Trefoil should not appear more than once on any one face / side of a merchandise item.
• While the Trefoil must be present on every piece of Girl Guides merchandise, it should be used sparingly. This will ensure that it is impactful.
• On any one piece of GGC merchandise, the Trefoil must be accompanied by “Girl Guides” in some form. This applies to all usage of the Trefoil, including standalone Trefoil and within the logo.

Iconography

• The Trefoil should not appear more than once on any one face / side of a merchandise item.
• While the Trefoil must be present on every piece of Girl Guides merchandise, it should be used sparingly. This will ensure that it is impactful.
• On any one piece of GGC merchandise, the Trefoil must be accompanied by “Girl Guides” in some form. This applies to all usage of the Trefoil, including standalone Trefoil and within the logo.
• The Trefoil must not be altered in any way. lt must not be flipped, stretched, compressed or contain text or images. The stem must always point to the right.
• The logo must not be altered in any way. It must not be flipped, stretched, compressed or contain text or images. The Trefoil stem must always point to the right.

Layout And Composition

• Keeping the logo isolated from other graphic elements is key in maintaining visibility. A minimum amount of protected space should always surround the logo, separating it from all other graphic elements. The protected space is defined by the height of the G, as shown to the right.
• Our horizontal and vertical logos are interchangeable and equal. Neither logo is preferred over the other. The decision to use one or the other can be practical — for example, based on available space and/or aesthetic.
• The tagline should be placed on one line whenever possible. If it must be broken up due to space requirements, the maximum number of lines is three. Words should not be broken by hyphens.
• Height of the tagline font must be approximately half the height of the letter d in Guides.
• If used below the logo, the space between the tag line and the logo should be the height of the letter E in Everything (English) and the letter Pin Pour (French).
• The Trefoil should not appear more than once on any one face / side of a merchandise item.
• While the Trefoil must be present on every piece of Girl Guides merchandise, it should be used sparingly. This will ensure that it is impactful.
• On any one piece of GGC merchandise, the Trefoil must be accompanied by “Girl Guides” in some form. This applies to all usage of the Trefoil, including standalone Trefoil and within the logo.
• The Trefoil must not be altered in any way. lt must not be flipped, stretched, compressed or contain text or images. The stem must always point to the right.
• The logo must not be altered in any way. It must not be flipped, stretched, compressed or contain text or images. The Trefoil stem must always point to the right.
• The GGC logo should appear on all merchandise items, space permitting. It should not appear more than once on any one face/side of the item.
• If the Trefoil is placed on its own (exception for crests), it must be accompanied by the logo or wordmark somewhere else on the garment.

2015

Brand Summary

Mission

• Girl Guides of Canada-Guides du Canada enables girls to be confident, resourceful and courageous, and to make a difference in the world. The organization is committed to providing the tools and resources to help girls achieve greatness and strives to ensure environments where girls and women from all walks of life, identities, and lived experiences feel a sense of belonging and can participate fully. This commitment to inclusion means GGC’s culture, programming and practices encourage self-awareness and awareness of others; room for difference; and environments where girls and women feel safe, respected, supported and inspired to reach their potential [^1].

Core Values

• confidence
• resourcefulness
• courage
• inclusion
• diversity
• leadership
• respect
• kindness

Target Audience

• Girls and young women across Canada, including members, volunteers, staff, and suppliers. The brand is positioned as the organization of choice for girls and young women, aiming to be instantly and easily recognizable in the marketplace [^2].

Personality Traits

• youthful
• friendly
• warm
• fun
• bold
• empowering

Visual Identity Overview

• The visual identity is centered around the Trefoil symbol, a stylized four-leaf clover, and a palette of corporate blues (especially PMS 661), complemented by secondary colors representing branches within Guiding. The logo is available in three formats and must be used consistently, with strict guidelines for color, size, and placement. Typography is clean and accessible, with approved fonts such as Arial, Freight Sans, Foco, Lifehack, and Sans Culottes. Brand imagery emphasizes diversity, authentic moments, and girl empowerment, with graphic elements like the Word Wall and I Heart GGC bar adding vibrancy and fun. Layouts are structured for clarity and consistency, with templates for print and digital materials [^3].

Categories

Brand Voice

• The Girl Guides brand, and what it promises girls and women, must be instantly and easily recognizable in the marketplace, and its visual vocabulary and voice must be used consistently across all communication to ensure harmony, strength and unfailing recognition.
• All members, volunteers and partners are encouraged to use the Girl Guides of Canada tagline, Girl Greatness Starts Here, to support our brand voice and image.
• Girl Greatness Starts Here must be used with the Girl Guides of Canada logo or the words Girl Guides of Canada in the copy. The tagline cannot be altered or substituted with another phrase. When the tagline is used as a graphic element in English, the first letters of each word should be capitalized and may only appear in one of our official fonts. (See Typography section, page 14.) When the tagline is used as a graphic element in French, the first letter of the phrase is capitalized – all other letters are lower case – and may only appear in one of our official fonts. (See Typography section, page 14.)
• The official tagline should have the first letter of each word capitalized
• It should be in one of our official fonts such as Arial
• Girl Greatness Starts Here must be used with the Girl Guides of Canada logo or the words Girl Guides of Canada in the copy.
• The tagline cannot be altered or substituted with another phrase.
• When the tagline is used in English all words must start with a capital letter. When used in French, only the first letter for the first word is capitalized.

Brand Imagery

• Many of GGC’s photos capture specific and genuine moments, like the hazy recollection of a fond childhood memory. Girls and parents should be able to see themselves in the images we present them. All our images should reflect the diversity of our membership and the “Girl Greatness” brand position.
• Brand photographs should be used for all communications whenever photography is necessary.
• Photos with members in uniform clearly identify the image as GGC and comprise the majority of our brand photographs. It is recognized that photos of members out-of-uniform can also be engaging and effective in communicating the personality of GGC. When out-of-uniform photographs are used, the following elements must be clearly visible within the communication piece: • The GGC logo • The Girl Greatness Starts Here tagline In addition, • The coloured branch chart (see below) should be used in external communications -this should not be used if the piece is black and white, or if there are very tight space restrictions
• Brand photos and the branch chart are available for download on the Brand Centre (brandcentre. girlguides.ca) and by contacting the national office.
• Documentary photographs, such as those taken at local events, generally, do not engage the viewer on an emotional level like brand photography does. Rather, they serve as a record of events and activities. Documentary photography which has not been approved by national office should be reserved for internal newsletters and regional communications.
• Imagery should value capturing authentic experiential moments rather than posed portrait shots.
• All members included in a published photo must have signed affirmatively on their IR-1. We cant publish a photo without it. Photos taken during fundraising events do not require additional permission for use if all particpants (or parents/ guardians for girls) are known to have signed a waiver at the start of the event. If someone has brought a friend or family member, it is important to get them to sign a release form. The form is available on Member Zone.
• Verbal permission is not acceptable.
• Girl Guides of Canada-Guides du Canada is a diverse organization represented by girls from all backgrounds and this is to be naturally represented in our photography.
• Meaningful use of diversity means ensuring the images we choose to present to the public are true to our organization.

Color Palette

• First choice for logo usage is blue (which is PMS 661 or its process equivalent) on white
• Second choice for logo usage is a reverse logo of white on blue (which is PMS 661 or its process equivalent)
• PMS 659
• PMS 657
• PMS 657 Third choice for logo usage is on one of the corporate blues
• PMS 534
• PMS 648
• PMS 306
• Logo can be used in black on white and in white on black
• The Girl Guides of Canada–Guides du Canada logo (Primary, Secondary or Tertiary) may be be produced in blue, Pantone 661 (hereinafter to be referred to as PMS 661), white or black.
• When produced in blue (PMS 661) the logo may appear on a background of of one of two blues - PMS 657 or PMS 659.
• When produced in white (reverse) the logo may appear on a background of any of the corporate blues (PMS 661, 657, 659, 648, 534, or 306) or black.
• When produced in black (for black and white print pieces only) the logo may only appear on a white background.
• The logo cannot be a colour other than blue (PMS 661), white or black
• The logo cannot be placed over a coloured background, other than those identified at left
• The Trefoil and the wordmark must be the same colour
• For more information about the Girl Guides of Canada brand colours, please see the Colour Section, later in this manual.
• Corporate Blue colour palette features PMS 661 and includes PMS 648 used in the Guide uniform
• PMS 648 is both a corporate blue and a uniform palette colour
• The Uniform palette features the colours of the new uniform.
• The Girl Guides of Canada-Guides du Canada Primary Palette includes a range of corporate blues plus a series of colours representing the branches within Guiding.
• PMS 661 is the Girl Guides of Canada base colour, and should be the dominant colour, or at least of equal weight, in print designs.
• When printing, it is important to decide if the piece requires a special PMS ink as it’s an extra cost. It is equally important to input the provided CMYK values (for printing) and RGB values or hex code numbers (for digital screen artwork) into your application’s swatch panel.
• The Girl Guides of Canada–Guides du Canada Secondary Palette consists of a range of colours to complement the colours representing the various branches within Guiding in the Primary palette.
• Clothing items must be in either • one of the primary palette colours • one of the secondary palette colours • white • black • grey • purple (for Trefoil Guild only) See pages 55 and 56
• Clothing may be produced in any primary or secondary palette colour or in white, black or grey, with the logo in white or blue. (See pages 54 and 55.)
• For Trefoil Guild events only, the colour purple may be used. (See pages 54 and 55.)
• The logo in PMS 661 can be used on these colours only. PMS 534 PMS 306
• The logo in white can be used on any of the ten primary palette colours
• The logo in white can be used on any of the nine secondary palette colours
• The logo in white can be used when the product is black or grey
• The logo in white can be used when the product is purple
• The Trefoil in white can be used when the product is black or grey
• The Trefoil in white can be used when the product is purple
• The Trefoil in white can be used on any of the secondary palette colours
• The Trefoil in white can be used on the primary palette colours
• The Trefoil may be PMS 661 on the corporate blue palette colours. Where the Trefoil is blue, please note that on any colours beside the corporate blues, the inside background of the Trefoil frame is white.
• The Trefoil may also be white on any of the permitted palette colours, as shown.
• Where the Trefoil is white, the inside background of the Trefoil frame is the colour of the background.
• When the background colour is not from the primary or secondary palette, the Trefoil must be PMS 661 with white inside the frame.

Typography

• This section will show you the official fonts of Girl Guides of Canada–Guides du Canada.
• Minimum Size 14 pt Arial Bold for headlines
• Arial Regular
• Minimum Size 9 pt Arial Regular
• Arial is a solid sans serif typeface. Universally available to all users in print and web, it is ideal for maintaining consistency across all media. For a clear message use Arial Bold at 14 pt for headlines and Arial Regular at 10 pt for body copy. Italics should be used minimally (references, footnotes, and publication titles.) The GGC name, address and website information must always appear in Arial.
• Arial is suitable for web and print.
• NOTE: Did you know that after a period (full stop), only one space is required? Computer-generated fonts have the spacing between letters accurately adjusted for maximum legibility, so only one space is required.
• Freight Sans is a sans-serif typeface which can be used as an alternative to Arial. It is clean and warm, incorporating a balance of rounded and geometric shapes. The font comes with a variety of weights and styles, making it versatile and appropriate for a wide range of uses.
• NOTE: Freight Sans can be purchased online from several font retailers. It is suitable for print and web.
• Foco is a sans-serif typeface that incorporates a friendly and youthful design with clean elements. A combination of semi-rounded and pointed edges give the typeface a modern contemporary feel. It comes with a variety of weights and styles that are clearly legible and accessibility friendly.
• NOTE: Foco can be purchased online from several font retailers. It is suitable for print and web.
• Lifehack is a fun casual script that is warm, friendly and slightly unstructured. It is ideal for conveying GGC’s youthful girl-centred personality. The design of the typography will work well with Arial, Freight Sans and Foco in our full range of marketing and communications materials.
• NOTE: Lifehack can be purchased online from several font retailers. It is suitable for print and web.
• Sans Culottes Regular (30 point)
• Minimum Size 14 pt
• Sans Culottes is a distressed sans serif typeface for use in print and web formats. Use should be limited to instances when specific statement or graphic representation is needed – e.g. the Word Wall (see page 25) and the Respect t-shirt. For a clear message, use Sans Culottes in all caps at 30 pt for headlines and Arial Regular at 10 pt for body copy. Italics should not be used.
• NOTE: Sans Culottes is available as a web font from K-Type, a small, independent type foundary based in Manchester, England. It can be purchased online from most major font suppliers. It is suitable for print materials and for web.
• Keep the number of typefaces in a piece down to two or three at most.
• Be careful not to use a light coloured type on a light photo and dark type on a dark photo.
• Information such as our website and phone number should always be in Arial or Frieght Sans font.
• Do not use multiple headline font sizes
• Do not use multiple typefaces
• Do not use unapproved typefaces
• Do not use unnecessary colour
• Do not set body copy in bold typeface
• Use only one space after a period
• Type should never appear over this element.
• Do not place type on pattern
• Add your message in one of our brand fonts. (See fonts section for choice.) Make sure it is in one of our brand colours. (See colours section for choice.)
• Type is placed flush left
• You may need to photoshop the background image lighter or darker behind the text to make your text more legible

Logo Usage

• The Girl Guides of Canada–Guides du Canada logo is comprised of the Trefoil contained within the frame, and the Girl Guides of Canada word mark. The logo is available in three formats: Primary, Secondary and Tertiary. Please use the logo format appropriate for each situation.
• The primary (horizontally stacked) version of the Girl Guides of Canada–Guides du Canada logo is the preferred option and should be used whenever possible on all print materials and communication pieces.
• The secondary (vertically stacked) version of the Girl Guides of Canada–Guides du Canada logo is to be used when space restrictions prevent you from using the primary version.
• The tertiary (horizontal) version of the Girl Guides of Canada–Guides du Canada logo is primarily for internal corporate use and in situations where the space available is extremely long and narrow, e.g., a business card, letterhead, a footer or certain promotional merchandise such as a pen or pencil.
• First choice for logo usage is blue (which is PMS 661 or its process equivalent) on white
• Second choice for logo usage is a reverse logo of white on blue (which is PMS 661 or its process equivalent)
• Third choice for logo usage is on one of the corporate blues
• Logo can be used in black on white and in white on black
• The Girl Guides of Canada–Guides du Canada logo (Primary, Secondary or Tertiary) may be be produced in blue, Pantone 661 (hereinafter to be referred to as PMS 661), white or black.
• When produced in blue (PMS 661) the logo may appear on a background of of one of two blues - PMS 657 or PMS 659.
• When produced in white (reverse) the logo may appear on a background of any of the corporate blues (PMS 661, 657, 659, 648, 534, or 306) or black.
• When produced in black (for black and white print pieces only) the logo may only appear on a white background.
• The logo cannot be a colour other than blue (PMS 661), white or black
• The logo cannot be placed over a coloured background, other than those identified at left
• The Trefoil and the wordmark must be the same colour
• VECTOR .ai or .eps For use when printing the logo larger than a few inches Vector art uses mathematical formulas to produce the image
• RASTER .jpg For use when printing on paper or web Raster images are made up of pixels or dots High resolution (lots of pixels) for print Low resolution (smaller file size) for web
• RGB For use on screen (web) RGB is useful for websites, PowerPoint and broadcast Choose which logo to download from the Brand Centre by considering where you will be placing the logo
• Choose a jpeg for web (low rez)
• Choose: high resolution, process or PMS vector or raster For use when printing with a special PMS ink Vector, PMS 661 For use when printing process (CMYK) jpg or eps For use when you require a logo for a website jpg, RGB
• Use the appropriate logo for print or web.
• For use when you require a white logo
• For use only when printing in black and white
• A background image is acceptable when the logo is clearly legible
• Acceptable logo usage is when there is enough contrast between the logo and the background to clearly read the logo.
• Unacceptable logo usage is when there is not enough contrast between the logo and the background.
• It is permissible to place the Girl Guides of Canada-Guides du Canada logo on a photograph or illustration providing there is sufficient contrast and an uncluttered background so as not to obstruct the clarity of the logo.
• When animating the logo for use within video, TV or digitally for the website, it can spin, grow, fade in, but it must always be presented in final frames in an upright position, facing the viewer. The aspect ratio of the logo must remain consistent and it must be presented in either blue (Pantone 661), white or black.
• Proper use of logo as shown in final frames of GGC television commercial.
• In order for our logo to be effective even at small sizes, it is important that it has sufficient clear space around it. Use the height of the capital ‘G’ in the logo as a visual reference for clear space. There should be a minimum of two ‘G’s of clear space around the logo.
• The logo may not be any smaller than one inch.
• Do not place the logo too close to a margin or the edge of a page
• Occasionally, you will be required to use another logo in addition to the official Girl Guides of Canada– Guides du Canada logo. This logo should always play a secondary role to the Girl Guides of Canada– Guides du Canada logo in terms of position (to the right) and size (approximately 75% or less). It should always be clear that the communication is originating from Girl Guides of Canada–Guides du Canada and not the supporting organization.
• The cookie logo has been retired The Girl Guide Cookies logo has been retired and will not be used in any materials.
• The primary or horizontally stacked version of the Girl Guides of Canada logo is the preferred logo and is to be used whenever possible on all communication pieces
• It is highly recommended that the logo is PMS 661 on white
• When space is limited the Secondary or Tertiary logo can be used
• The logo may not be modified in any way
• The logo in PMS 661 can be used on these colours only.
• The logo in white can be used on any of the ten primary palette colours
• The logo in white can be used on any of the nine secondary palette colours
• The logo in white can be used when the product is black or grey
• The logo in white can be used when the product is purple
• It is preferred that one of the three GGC logos is used, as shown.
• The logo consists of the Trefoil and word mark. They must appear together in the same colour, in the same order, and in the same aspect ratio. (The trefoil can’t be made larger in relation to the word mark or vice versa.)
• The colour of the logo is PMS 661 or another of the primary palette blues.
• The logo may also be white on any of the permitted colours, as shown.
• Where the logo is white, the inside background of the Trefoil frame is the colour of the background.

Tone And Messaging

• Girl Guides of Canada is a brand. Presenting the organization consistently, appropriately and effectively in all marketing materials and messages is critical. Although our audience, events and initiatives may vary across the country, we are all part of one organization which supports the same Mission and Vision. A consistent projection of Girl Guides of Canada through our graphics, our messaging and our merchandise will ensure that we are all brand ambassadors delivering a clear and integrated message. These Standards will ensure that all materials produced with the GGC name are protecting and enhancing the brand of Girl Guides of Canada.
• The Girl Guides brand, and what it promises girls and women, must be instantly and easily recognizable in the marketplace, and its visual vocabulary and voice must be used consistently across all communication to ensure harmony, strength and unfailing recognition.
• All members, volunteers and partners are encouraged to use the Girl Guides of Canada tagline, Girl Greatness Starts Here, to support our brand voice and image.
• Girl Greatness Starts Here must be used with the Girl Guides of Canada logo or the words Girl Guides of Canada in the copy. The tagline cannot be altered or substituted with another phrase. When the tagline is used as a graphic element in English, the first letters of each word should be capitalized and may only appear in one of our official fonts. (See Typography section, page 14.) When the tagline is used as a graphic element in French, the first letter of the phrase is capitalized – all other letters are lower case – and may only appear in one of our official fonts. (See Typography section, page 14.)
• The official tagline should have the first letter of each word capitalized
• It should be in one of our official fonts such as Arial
• Girl Greatness Starts Here must be used with the Girl Guides of Canada logo or the words Girl Guides of Canada in the copy.
• The tagline cannot be altered or substituted with another phrase.
• When the tagline is used in English all words must start with a capital letter. When used in French, only the first letter for the first word is capitalized.
• It is important to be sensitive to the use of terms related to ethnicity, race, gender, marital status, sexual orientation, age, mental and physical abilities and characteristics, and socio-economic factors that may make some people feel excluded or marginalized. When speaking or writing about a person who belongs to a specific group or background, put the person first.
• Girl Guides of Canada-Guides du Canada (GGC) recognizes and values the richness of human diversity in its many forms, and therefore strives to ensure environments where girls and women from all walks of life, identities, and lived experiences feel a sense of belonging and can participate fully. This commitment to inclusion means GGC’s culture, programming and practices encourage self-awareness and awareness of others; room for difference; and environments where girls and women feel safe, respected, supported and inspired to reach their potential.

Visual Style

• The Girl Guides of Canada–Guides du Canada logo is comprised of the Trefoil contained within the frame, and the Girl Guides of Canada word mark. The logo is available in three formats: Primary, Secondary and Tertiary. Please use the logo format appropriate for each situation.
• The primary (horizontally stacked) version of the Girl Guides of Canada–Guides du Canada logo is the preferred option and should be used whenever possible on all print materials and communication pieces.
• The secondary (vertically stacked) version of the Girl Guides of Canada–Guides du Canada logo is to be used when space restrictions prevent you from using the primary version.
• The tertiary (horizontal) version of the Girl Guides of Canada–Guides du Canada logo is primarily for internal corporate use and in situations where the space available is extremely long and narrow, e.g., a business card, letterhead, a footer or certain promotional merchandise such as a pen or pencil.
• First choice for logo usage is blue (which is PMS 661 or its process equivalent) on white
• Second choice for logo usage is a reverse logo of white on blue (which is PMS 661 or its process equivalent)
• PMS 657 Third choice for logo usage is on one of the corporate blues
• Logo can be used in black on white and in white on black
• The Girl Guides of Canada–Guides du Canada logo (Primary, Secondary or Tertiary) may be be produced in blue, Pantone 661 (hereinafter to be referred to as PMS 661), white or black.
• When produced in blue (PMS 661) the logo may appear on a background of of one of two blues - PMS 657 or PMS 659.
• When produced in white (reverse) the logo may appear on a background of any of the corporate blues (PMS 661, 657, 659, 648, 534, or 306) or black.
• When produced in black (for black and white print pieces only) the logo may only appear on a white background.
• The logo cannot be a colour other than blue (PMS 661), white or black
• The logo cannot be placed over a coloured background, other than those identified at left
• The Trefoil and the wordmark must be the same colour
• In order for our logo to be effective even at small sizes, it is important that it has sufficient clear space around it. Use the height of the capital ‘G’ in the logo as a visual reference for clear space. There should be a minimum of two ‘G’s of clear space around the logo.
• The logo may not be any smaller than one inch.
• Do not place the logo too close to a margin or the edge of a page
• Occasionally, you will be required to use another logo in addition to the official Girl Guides of Canada– Guides du Canada logo. This logo should always play a secondary role to the Girl Guides of Canada– Guides du Canada logo in terms of position (to the right) and size (approximately 75% or less). It should always be clear that the communication is originating from Girl Guides of Canada–Guides du Canada and not the supporting organization.
• The cookie logo has been retired
• The Girl Guide Cookies logo has been retired and will not be used in any materials.
• The first letter of each word in the tagline Girl Greatness Starts Here should be capitalized
• All members, volunteers and partners are encouraged to use the Girl Guides of Canada tagline, Girl Greatness Starts Here, to support our brand voice and image.
• Girl Greatness Starts Here must be used with the Girl Guides of Canada logo or the words Girl Guides of Canada in the copy. The tagline cannot be altered or substituted with another phrase. When the tagline is used as a graphic element in English, the first letters of each word should be capitalized and may only appear in one of our official fonts. (See Typography section, page 14.) When the tagline is used as a graphic element in French, the first letter of the phrase is capitalized – all other letters are lower case – and may only appear in one of our official fonts. (See Typography section, page 14.)
• PMS 661 is the Girl Guides of Canada base colour, and should be the dominant colour, or at least of equal weight, in print designs.
• When printing, it is important to decide if the piece requires a special PMS ink as it’s an extra cost. It is equally important to input the provided CMYK values (for printing) and RGB values or hex code numbers (for digital screen artwork) into your application’s swatch panel.
• The Girl Guides of Canada–Guides du Canada Secondary Palette consists of a range of colours to complement the colours representing the various branches within Guiding in the Primary palette.
• Minimum Size 14 pt Arial Bold for headlines
• Minimum Size 9 pt Arial Regular
• For a clear message use Arial Bold at 14 pt for headlines and Arial Regular at 10 pt for body copy. Italics should be used minimally (references, footnotes, and publication titles.) The GGC name, address and website information must always appear in Arial.
• Arial is suitable for web and print.
• Freight Sans is a sans-serif typeface which can be used as an alternative to Arial. It is clean and warm, incorporating a balance of rounded and geometric shapes. The font comes with a variety of weights and styles, making it versatile and appropriate for a wide range of uses.
• Foco is a sans-serif typeface that incorporates a friendly and youthful design with clean elements. A combination of semi-rounded and pointed edges give the typeface a modern contemporary feel. It comes with a variety of weights and styles that are clearly legible and accessibility friendly.
• Lifehack is a fun casual script that is warm, friendly and slightly unstructured. It is ideal for conveying GGC’s youthful girl-centred personality. The design of the typography will work well with Arial, Freight Sans and Foco in our full range of marketing and communications materials.
• Sans Culottes is a distressed sans serif typeface for use in print and web formats. Use should be limited to instances when specific statement or graphic representation is needed – e.g. the Word Wall (see page 25) and the Respect t-shirt. For a clear message, use Sans Culottes in all caps at 30 pt for headlines and Arial Regular at 10 pt for body copy. Italics should not be used.
• Keep the number of typefaces in a piece down to two or three at most.
• Be careful not to use a light coloured type on a light photo and dark type on a dark photo.
• Information such as our website and phone number should always be in Arial or Frieght Sans font.
• Do not use multiple headline font sizes
• Do not use multiple typefaces
• Do not use unapproved typefaces
• Do not use unnecessary colour
• Do not set body copy in bold typeface
• Use only one space after a period
• The Trefoil is the most recognizable symbol associated with Girl Guides of Canada-Guides du Canada. Even used on its own it is recognizable as our brand. It may be used as a graphic element.
• It should be at least one half an inch in size.
• The Trefoil must always be used within the frame.
• Never warp, skew or rotate the trefoil.
• Do not use without the stylized frame
• Do not rotate
• Do not stretch
• Do not warp
• Do not use dropshadow with trefoil.
• First choice for trefoil usage is blue (PMS 661 or its process equivalent) on white
• Second choice for blue trefoil usage is blue (PMS 661 or its process quivalent) on PMS 657 or PMS 659 (or its process equivalent)
• The trefoil may be printed in black when on white. For use only when printing in black and white
• The trefoil in PMS 661 can be placed against these corporate blues
• The trefoil in white can be placed against black
• The trefoil in white can be placed against the corporate blues
• The Trefoil can only be reproduced in PMS 661, white or black.
• The trefoil must not be a tint or transparent but must be 100% opaque.
• Do not change its colour
• The trefoil can only be used on one of our corporate blue background colours. It cannot be used on a uniform palette colour
• Do not place it on a background colour
• The trefoil and the frame cannot be separated and must be the same colour
• A simple pattern like the ones shown to the left can add a great deal of interest to a layout when tastefully paired with photography or type. Type should never appear over this element.
• Do not place type on pattern

Iconography

• The Trefoil is the most recognizable symbol associated with Girl Guides of Canada-Guides du Canada. Even used on its own it is recognizable as our brand. It may be used as a graphic element.
• It should be at least one half an inch in size.
• The Trefoil must always be used within the frame.
• Never warp, skew or rotate the trefoil.
• minimum size 0.5 inches
• Do not use without the stylized frame
• Do not rotate
• Do not stretch
• Do not warp
• Do not use dropshadow with trefoil.
• First choice for trefoil usage is blue (PMS 661 or its process equivalent) on white
• Second choice for blue trefoil usage is blue (PMS 661 or its process quivalent) on PMS 657 or PMS 659 (or its process equivalent)
• The trefoil may be printed in black when on white. For use only when printing in black and white
• The trefoil in PMS 661 can be placed against these corporate blues
• The trefoil in white can be placed against black
• The trefoil in white can be placed against the corporate blues
• The Trefoil can only be reproduced in PMS 661, white or black.
• The trefoil must not be a tint or transparent but must be 100% opaque.
• Do not change its colour
• The trefoil can only be used on one of our corporate blue background colours. It cannot be used on a uniform palette colour
• Do not place it on a background colour
• The trefoil and the frame cannot be separated and must be the same colour
• The Trefoil pattern, as shown here is available at the Brand Centre as a .jpg or .ai file. You can create vertical or square patterns (as shown below) frorn this file
• A simple pattern like the ones shown to the left can add a great deal of interest to a layout when tastefully paired with photography or type. Type should never appear over this element.
• Do not place type on pattern

Layout And Composition

• In order for our logo to be effective even at small sizes, it is important that it has sufficient clear space around it. Use the height of the capital ‘G’ in the logo as a visual reference for clear space. There should be a minimum of two ‘G’s of clear space around the logo.
• The logo may not be any smaller than one inch.
• Do not place the logo too close to a margin or the edge of a page
• Keep the number of typefaces in a piece down to two or three at most.
• Be careful not to use a light coloured type on a light photo and dark type on a dark photo.
• Do not use multiple headline font sizes
• Do not use multiple typefaces
• Do not use unapproved typefaces
• Do not use unnecessary colour
• Do not set body copy in bold typeface
• Use only one space after a period
• Type should never appear over this element.
• Do not place type on pattern
• Vertical ad space or poster orientation is preferred
• The light blue area is filled with a brand photo
• The red box signifies the type area. Note it is on a five degree angle
• The solid blue bar at the bottom is for the fixed logo placement, a call to action and fixed url placement
• There are two signature bars styles that are recommended. View these in the Graphic Elements section of this manual. These elements are available as jpeg files on our Brand Centre
• Because ad sizes vary, it is best to recreate the sign off bar to meet your specifications
• Keep the logo and url within the margins
• Girl Guide ads follow a specific template so that they have a similar look and feel. The imagery at the left, provides instruction on how to create effective advertisements and posters while adhering to the GGC brand.
• Select a brand photo that will fill the allotted image space and that speaks to your messaging. Choose one that will allow for type to be positioned beside the focal point of the image, while maintaining enough contrast to read the type
• You need to crop the photo to fit your ad’s dimensions
• Add your message in one of our brand fonts. (See fonts section for choice.) Make sure it is in one of our brand colours. (See colours section for choice.)
• Type is placed flush left
• You may need to photoshop the background image lighter or darker behind the text to make your text more legible

Event Merchandise Guidelines

• To strengthen the GGC brand and safeguard the brand’s visual integrity all event clothing, merchandise, and crests must follow these guidelines.
• These guidelines, replace all other previously issued guidelines for the production of event clothing, merchandise and crests.
• Note that these guidelines are different from the Graphic Standards for print and media materials. Contact your Provincial Office if any clarification is required.
• Nationally-produced merchandise covers a significantly broader range of items and, for historical or other reasons, may vary from these guidelines.
• Non-event clothing and merchandise may not be produced.
• The production of specially identified clothing or merchandise, other than for events, camps, or travel as noted on the following pages, does not conform to the branding of GGC.
• Any item that is produced for events, camps, or travel, must carry the GGC logo, the event name and, if space permits, the event date, with the exception of camp hats which may carry the Trefoil only.
• By definition, a GGC event is any planned activity that occurs at a given place and time and involves many participants. There is no set lower limit on the number of members involved in an “event”.
• With respect to the creation of merchandise, GGC has created four categories of events and defines the merchandise which can be produced for them.
• 1. CAMPS: Camp encompasses the experience of camping as well as physical camp properties. Camp merchandise may be produced by National, or by Provincial, Area, or District Councils related to GGC physical camp sites. Merchandise which may be produced includes clothing and souvenir items. These items may be given to campers as part of the event or may be offered for sale to campers. There is no restriction on the number of pieces or the type of clothing and souvenir items associated with a camp.
• 2. EXTERNAL EVENTS: As a general principle, an external event is an activity or function at which members are in public and are representing GGC. Examples of external events include: cookie selling, invitational consultations, parades, conferences, or meetings presented by government officials, other organizations, or corporate sponsors. No merchandise is to be produced.
• Members are expected to wear their uniforms when representing GGC or taking part in GGC external activities.
• 3. INTERNAL EVENTS: Internal events are those involving GGC members only. Examples of internal events include: training workshop, a committees’ or Guiders’ conference, Girls’ Summit. Internal Event Merchandise should normally be limited to one clothing item (T-shirt, with event logo) and one crest. However, one additional souvenir item, such as a binder or tote bag is acceptable, if applicable.
• 4. TRIPS: Trips are excursions which are primarily international travel, but also include nationally/provincially sponsored national trips, and independent group trips. Trip merchandise may be produced. Trip wear must be suitable and deemed appropriate for the trip. Example: T-shirts, fleeces. There is no restriction on the number of pieces or the type of clothing that may be associated with a trip; however, reasonable consideration must be given to the clothing requirements of the trip (i.e. duration) and family budgets.
• NOTE: When travelling internationally, members are expected to travel in the GGC international clothing (red polo shirt, red jacket, international scarf) or GGC uniform as available at the online store.
• Clothing items must be in either • one of the primary palette colours • one of the secondary palette colours • white • black • grey • purple (for Trefoil Guild only) See pages 55 and 56 Logo or Trefoil must appear on the sleeve or upper front left chest Clothing item must contain the event name and, if space provides, the date of the event
• It is anticipated that the most common and likely piece of clothing to be provided will be a T-shirt or a camp hat. All event clothing must include the event name and, if space permits, the date of the event and may include the event’s theme or logo.
• T-shirts must carry the logo of Girl Guides of Canada-Guides du Canada on the upper front left chest or on the left sleeve. There are three versions of the logo, Primary, Secondary, and Tertiary, and they are shown on pages 54.
• The same requirement applies to any other piece of upper body clothing. Clothing may be produced in any primary or secondary palette colour or in white, black or grey, with the logo in white or blue. (See pages 54 and 55.)
• Camp hats should carry the Trefoil, in accordance with GGC Brand Standards; however, economics of production may dictate otherwise.
• For Trefoil Guild events only, the colour purple may be used. (See pages 54 and 55.)
• Artwork sent to Provincial office for approval includes Trefoil (with white background in frame), date of event and name of event
• Artwork produced as a woven crest
• Event merchandise should carry the logo of Girl Guides of Canada-Guides du Canada or the Trefoil in accordance with GGC Brand Standards as well as the name and, if space permits, the date of the event. Event merchandise may include, for example, binders, bags or pens and other similar products. Event merchandise may include additional pins and crests to those provided to participants as part of the event experience.
• The Trefoil/logo may be produced in gold, silver or bronze on a pin. Only the National Office has permission to create jewelry using the GGC Trefoil/ logo.
• Each province has an established process for approval of crests and pins. Event clothing and merchandise, camp gear, and trip wear will be approved by the provinces in the same manner, and in accordance with GGC Brand Standards criteria.
• The primary or horizontally stacked version of the Girl Guides of Canada logo is the preferred logo and is to be used whenever possible on all communication pieces
• It is highly recommended that the logo is PMS 661 on white
• When space is limited the Secondary or Tertiary logo can be used
• The logo may not be modified in any way
• The logo consists of the Trefoil and word mark. They must appear together in the same colour, in the same order, and in the same aspect ratio. (The trefoil can’t be made larger in relation to the word mark or vice versa.)
• The colour of the logo is PMS 661 or another of the primary palette blues.
• The logo may also be white on any of the permitted colours, as shown.
• Where the logo is white, the inside background of the Trefoil frame is the colour of the background.
• The logo in white can be used when the product is black or grey
• The logo in white can be used when the product is purple
• It is highly recommended that the Trefoil is PMS 661 on white
• The Trefoil may not be modified in any way
• The Trefoil in white can be used when the product is black or grey
• The Trefoil in white can be used when the product is purple
• In instances where space is an issue, it is acceptable to use the Trefoil only.
• The Trefoil may be PMS 661 on the corporate blue palette colours. Where the Trefoil is blue, please note that on any colours beside the corporate blues, the inside background of the Trefoil frame is white.
• The Trefoil may also be white on any of the permitted palette colours, as shown.
• Where the Trefoil is white, the inside background of the Trefoil frame is the colour of the background.
• The Trefoil in white can be used on any of the secondary palette colours
• When the background colour is not from the primary or secondary palette, the Trefoil must be PMS 661 with white inside the frame.
• The Trefoil may also be white on any of the primary palette colours.(See page 55 for palette colours.)
• When the background colour is not from the primary palette, the Trefoil must be PMS 661 with white inside the frame.
• The Event Merchandise Guidelines were developed by the Merchandising Department at the national office.
• For questions or clarifications on the Event Merchandise Guidelines, please contact your provincial office.

Additional Properties