GKN

Official Websites

• https://www.gknaerospace.com
• https://www.gknpm.com
• http://www.gkn.com

Brand Guidelines

2018

Brand Summary

Mission

• To project a clear idea of what the company stands for, its aims, and how it differentiates itself from competitors, encapsulated in the phrase ‘Engineering that moves the world.’ GKN seeks to be easily identified and consistently represented across global markets, cultures, and countries [^1].

Core Values

• Consistency
• Coherence
• Market leadership
• Innovation
• Global recognition
• Authenticity
• Responsiveness
• Confidence
• Flexibility
• Imagination

Target Audience

• Stakeholders in more than 30 countries, including customers, partners, and employees in B2B markets where product differentiation is challenging and brand differentiation is key [^2].

Personality Traits

• Straightforward
• Down-to-earth
• Clear
• Open
• Honest
• Factual
• Confident
• Flexible
• Imaginative
• Responsive

Visual Identity Overview

• The visual identity is defined by consistent use of logos, corporate colours (GKN Silver Blue, GKN Yellow Gold, GKN Black, GKN Grey), quality and style of imagery, and design style in communications. Visual elements include the GKN logotype, ribbon, arrow, and a distinctive colour palette, applied across all brand touchpoints for clarity and impact [^3].

Categories

Brand Voice

• Though not visual, one of the most powerful ways we can communicate our identity and personality as an organisation is through the use of words. This applies to communications with all of our audiences -spoken, viewed or printed.
• It is essential that what we say is understood. That means using language that is straightforward, down-to-earth, and above all, clear. Be open and honest. Be factual and avoid exaggeration. Demonstrate confidence, flexibility, imagination and responsiveness.

Brand Imagery

• Our imagery reflects our brand personality. Our images are natural, down-to-earth, authentic and always clear and crisp.
• Our photography is inspirational, yet natural and grounded. We utilise realistic and relevant shots with ample natural lighting.
• Our photography becomes more dynamic by adding people or products in motion to our backgrounds.
• Using a shallow depth of field allows the viewer to focus on the main subject of an image. In addition, selective focus creates compelling moments with character, clarity and context.
• Introduce colour accents in our images that reflect our corporate colours of GKN Silver Blue and GKN Yellow Gold.

Color Palette

• Our primary colour palette is distinctive and clearly represents GKN. The primary colour palette consists of GKN Silver Blue, GKN Yellow Gold, GKN Black and GKN Grey. Use combinations of these colours across all communications to build strong recognition and consistent presence.
• Colours may vary when printing on coated and uncoated stock. Always match as closely as possible to the PANTONE colour specified.
• The CMYK values shown are not equivalent to the CMYK values cited in the current edition of PANTONE solid to process guide. They have been specified particularly for GKN.
• 70%, 40% and 10% tint strengths are permissible in diagrams, graphs and illustrations to provide differentiation and emphasis.
• GKN Silver Blue PMS 5405 (coated) PMS 5415U (uncoated) C58, M17, Y0, K46 R51, G102, B153 Hex #336699 RAL 5023
• GKN Yellow Gold PMS 130 (coated) PMS 116U (uncoated) C0, M30, Y100, K0 R255, G204, B51 Hex #FFCC33 RAL 1021
• GKN Black PMS Process Black C50, M25, Y25, K100 R0, G0, B0 Hex #000000 RAL 9017
• GKN Grey PMS 423 C0, M0, Y0, K47 R164, G164, B168 Hex #A4A4A8 RAL 7042
• 70% tint C41, M12, Y0, K32 R112, G148, B183 Hex #7094B7
• 70% tint C0, M21, Y70, K0 R254, G217, B106 Hex #FED96A
• 70% tint C0, M0, Y0, K70 R76, G76, B76 Hex #4C4C4C
• 70% tint C0, M0, Y0, K33 R191, G191, B194 Hex #BFBFC2
• 40% tint C23, M7, Y0, K18 R173, G194, B214 Hex #ADC2D6
• 40% tint C0, M12, Y40, K0 R254, G230, B161 Hex #FEE6A1
• 40% tint C0, M0, Y0, K40 R153, G153, B153 Hex #999999
• 40% tint C0, M0, Y0, K19 R219, G219, B220 Hex #DBDBDC
• 10% tint C6, M2, Y0, K5 R234, G239, B245 Hex #EAEFF5
• 10% tint C0, M3, Y10, K0 R253, G244, B215 Hex #FDF4D7
• 10% tint C0, M0, Y0, K10 R229, G229, B229 Hex #E5E5E5
• 10% tint C0, M0, Y0, K5 R246, G246, B246 Hex #F6F6F6
• There are also secondary palettes of supporting colours. It is essential that the primary and supporting colours are applied consistently on all our communications.
• There are 2 secondary colour palettes to choose from.
• The first is a muted palette for use in printed materials (right). The second is a brighter palette for use in advertising and exhibitions (overleaf).
• You must not mix and match from one palette to another.
• The supporting colour palette is best applied to create emphasis, such as highlighting information within documents. Use the palette sparingly as supporting colours should not dominate the design. In all communications always maintain the dominance of the GKN primary colours.
• GKN Red PMS 194 C0, M100, Y64, K33 R153, G0, B51 Hex #990033
• GKN Green PMS 329 C100, M0, Y46, K46 R0, G102, B102 Hex #006666
• GKN Purple PMS 2695 C91, M100, Y0, K49 R51, G0, B102 Hex #330066
• 70% tint C0, M70, Y45, K23 R183, G76, B112 Hex #B74C70
• 70% tint C70, M0, Y32, K32 R76, G147, B147 Hex #4C9393
• 70% tint C64, M70, Y0, K34 R112, G76, B147 Hex #704C93
• 40% tint C0, M40, Y25, K13 R214, G153, B173 Hex #D699AD
• 40% tint C40, M0, Y18, K18 R153, G193, B193 Hex #99C1C1
• 40% tint C36, M40, Y0, K20 R173, G153, B193 Hex #AD99C1
• 10% tint C0, M10, Y6, K3 R244, G229, B234 Hex #F4E5EA
• 10% tint C10, M0, Y5, K5 R229, G239, B239 Hex #E5EFEF
• 10% tint C9, M10, Y0, K5 R234, G229, B239 Hex #EAE5EF
• The first is a muted palette for use in printed materials (previous). The second is a brighter palette for use in advertising and exhibitions (right).
• GKN Red PMS 485 C0, M100, Y100, K0 R237, G28, B36 Hex #C22A22
• GKN Green PMS 361 C70, M0, Y100, K0 R109, G173, B60 Hex #6DAD3C
• GKN Purple PMS 675 C17, M100, Y0, K3 R154, G42, B112 Hex #9A2A70
• 70% tint C0, M70, Y70, K0 R212, G105, B100 Hex #D46964
• 70% tint C49, M0, Y70, K0 R153, G197, B118 Hex #99C576
• 70% tint C12, M70, Y0, K2 R185, G105, B155 Hex #B8699B
• 40% tint C0, M40, Y40, K0 R231, G170, B167 Hex #E7AAA7
• 40% tint C28, M0, Y40, K0 R197, G222, B177 Hex #C5DEB1
• 40% tint C7, M40, Y0, K1 R215, G170, B198 Hex #D7AAC6
• 10% tint C0, M10, Y10, K0 R249, G233, B232 Hex #F9E9E8
• 10% tint C7, M0, Y10, K0 R240, G247, B235 Hex #F0F7EB
• 10% tint C2, M10, Y0, K0 R245, G233, B240 Hex #F5E9F0

Typography

• The corporate typeface for all literature is ‘Univia Pro’. The italic font may also be used in moderation.
• Univia Pro can be obtained from www.youworkforthem.com
• The exceptions to this are the following.
• For use on pre-printed stationery and signage. The italic font may also be used in moderation.
• Adobe Univers can be obtained from www.type.co.uk
• For use within templates to overprint onto stationery. The italic font may also be used in moderation.
• Arial is a standard system font.
• In such circumstances, it is important to match the fonts to the examples illustrated.
• Univia Pro Light/Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• Univia Pro Book/Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• Univia Pro Medium/Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• Univia Pro Bold/Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• Univers 45 Light / 46 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• Univers 55 Regular / 56 Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• Univers 65 Bold / 66 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• Arial / Arial Italic / Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789 abcdefghijklmnopqrstuvwxyz – 0123456789
• To communicate these messages in a clear inviting way we must adopt a consistent typographic style
• Text can appear across one column and to a maximum of four columns with the exception of introductory text. All text should range left.
• All text must be in Univers 65 bold or Univers 45 light.

Logo Usage

• The logotype is made up of two elements -the GKN symbol incorporating the GKN arrow and an accompanying business descriptor. All reproductions of the GKN logotype must be made from original master artwork and must not be altered in any way.
• The GKN symbol is the property of GKN plc. It may not be reproduced or otherwise used by non-GKN Group companies without the permission of GKN plc.
• The area indicated by the diagram below represents a minimum exclusion zone within which no other text or image is permitted.
• This creates an area of clear space around the logotype, away from other elements for clarity and impact.
• When reproduced in printed matter, the GKN symbol must never be reproduced smaller than 6mm high. On screen it must never be used smaller than 21 pixels high.
• The GKN logo is GKN Silver Blue and GKN Yellow Gold. See section 1.19 Colour palette for specifications. As a general rule, on printed matter, the GKN logotype sits on the top left hand side of the page.
• In exceptional circumstances, or work wear and site signage, use of the stacked version of the logo is permitted.
• Where space allows, the business descriptor should appear with the GKN symbol within the logo to provide clarity and consistency. However this will not always be possible due to space restrictions and sizing requirements, for example on corporate gifts, digital media, envelopes, exhibition panels and continuation paper. In such cases it is permissible for the GKN symbol to appear without the business descriptor (as shown opposite).
• Any modification of our logo confuses its meaning, diminishes its impact, and is not allowed. Precise logo artwork has been created to accommodate any usage need.
• Never redraw, translate, or otherwise alter our logo in any way. The following list of incorrect use must be avoided to maintain the integrity of our brand.
• Do not condense
• Do not create sub-brands
• Do not expand
• Do not add shadows or effects
• Do not use other colour backgrounds
• Do not alter the typeface of the business descriptor
• Do not use on distracting photographic or patterned backgrounds
• Do not add site location
• The preferred application of the logotype is on a white background with the GKN symbol and business descriptor being produced in GKN Silver Blue and the chevron in GKN Yellow Gold.
• If the above application is not possible, alternatives are shown opposite, in order of preference.
• The logotype can be produced on a GKN Silver Blue background as white out with a GKN Yellow Gold chevron.
• The logotype may only be used in black if reproduction is restricted to black and white printing.
• In all instances, the GKN symbol and business descriptor must be in the same colour.

Tone And Messaging

• Though not visual, one of the most powerful ways we can communicate our identity and personality as an organisation is through the use of words. This applies to communications with all of our audiences -spoken, viewed or printed.
• It is essential that what we say is understood. That means using language that is straightforward, down-to-earth, and above all, clear. Be open and honest. Be factual and avoid exaggeration. Demonstrate confidence, flexibility, imagination and responsiveness.

Brand Values

• Our brand is what sets us apart in the markets and the more than 30 countries in which we operate. It’s about how we are perceived in the minds of our many different stakeholders, it defines what people expect from us and should reflect what we stand for. It is essential that the GKN brand can be easily identified across the many different markets, cultures and countries in which we operate.
• Brand identity refers to the visible elements that together identify and distinguish our brand. Different visual elements are used to represent the GKN brand and it is essential these are applied correctly and consistently to help support and strengthen our reputation. This includes consistent use of the logos and GKN corporate colours, the quality and style of imagery we use and the style of design of our communications.
• The fundamental idea behind a brand programme is that through everything it says and does a company can and should project a clear idea of what it stands for, what its aims are and how it seeks to differentiate itself from competitors who may produce very similar products and services at a very similar price.
• The most significant way in which this can be done is by articulating and presenting a consistency of purpose. So, corporate branding programmes seek to achieve consistency and coherence in appearances, communications and actions.
• In B2B markets where tangible product differentiation is frequently difficult to achieve, brand differentiation is commonly found not so much in ‘what we do’ as in ‘how we do it’. The corporate brand is based around a central idea, a philosophy, a way of doing things. What the company stands for. What it believes in.
• For GKN this essence is encapsulated in the phrase. Engineering that moves the world.
• ‘Engineering that moves the world’ does not have to appear on all applications. It is not to be used on stationery or internal literature. It should be a driving force, a spirit, an essence that can be communicated both literally and laterally.
• Where the ‘Engineering that moves the world’ logotype appears, however, these guidelines should always be adhered to.
• The written phrase can also be used within text, where it is not in logo format, but should not include any arrow of any kind.
• GKN runs a number of operating companies, has various joint ventures and owns a number of brands. These operations and brands have great recognition in the marketplace -we embrace them, their values mirroring ours.

Visual Style

• All reproductions of the GKN logotype must be made from original master artwork and must not be altered in any way.
• The area indicated by the diagram below represents a minimum exclusion zone within which no other text or image is permitted.
• When reproduced in printed matter, the GKN symbol must never be reproduced smaller than 6mm high. On screen it must never be used smaller than 21 pixels high.
• The GKN logo is GKN Silver Blue and GKN Yellow Gold. See section 1.19 Colour palette for specifications. As a general rule, on printed matter, the GKN logotype sits on the top left hand side of the page.
• In exceptional circumstances, or work wear and site signage, use of the stacked version of the logo is permitted.
• Where space allows, the business descriptor should appear with the GKN symbol within the logo to provide clarity and consistency. However this will not always be possible due to space restrictions and sizing requirements, for example on corporate gifts, digital media, envelopes, exhibition panels and continuation paper. In such cases it is permissible for the GKN symbol to appear without the business descriptor (as shown opposite).
• The preferred application of the logotype is on a white background with the GKN symbol and business descriptor being produced in GKN Silver Blue and the chevron in GKN Yellow Gold.
• If the above application is not possible, alternatives are shown opposite, in order of preference.
• The logotype can be produced on a GKN Silver Blue background as white out with a GKN Yellow Gold chevron.
• The logotype may only be used in black if reproduction is restricted to black and white printing.
• In all instances, the GKN symbol and business descriptor must be in the same colour.

Layout And Composition

• The area indicated by the diagram below represents a minimum exclusion zone within which no other text or image is permitted. This creates an area of clear space around the logotype, away from other elements for clarity and impact.
• When reproduced in printed matter, the GKN symbol must never be reproduced smaller than 6mm high. On screen it must never be used smaller than 21 pixels high.
• As a general rule, on printed matter, the GKN logotype sits on the top left hand side of the page.
• In exceptional circumstances, or work wear and site signage, use of the stacked version of the logo is permitted.
• Where space allows, the business descriptor should appear with the GKN symbol within the logo to provide clarity and consistency. However this will not always be possible due to space restrictions and sizing requirements, for example on corporate gifts, digital media, envelopes, exhibition panels and continuation paper. In such cases it is permissible for the GKN symbol to appear without the business descriptor (as shown opposite).
• The preferred application of the logotype is on a white background with the GKN symbol and business descriptor being produced in GKN Silver Blue and the chevron in GKN Yellow Gold.
• If the above application is not possible, alternatives are shown opposite, in order of preference.
• The logotype can be produced on a GKN Silver Blue background as white out with a GKN Yellow Gold chevron.
• The logotype may only be used in black if reproduction is restricted to black and white printing.
• In all instances, the GKN symbol and business descriptor must be in the same colour.

Naming Structure

• The logotype consists of the GKN symbol, incorporating the GKN arrow and an accompanying business descriptor. There are only a limited number of permissible business descriptors allowed to create the GKN logotypes.
• GKNplc GKN Aerospace GKN Driveline GKN Powder Metallurgy GKN Sinter Metals
• The GKN symbol should always be used externally with one of the permitted business descriptors beside it (see examples opposite).
• The names of GKN companies and departments CANNOT be used with the GKN symbol to form sub-brands.
• To ensure consistency, the typeface, weight and letterspacing of these logotypes have been clearly defined and should never be regenerated.
• There is an exception on continuation paper, envelopes, exhibition panels and corporate gifts, whereby the GKN symbol can appear without the business descriptor.
• Corporate centre companies, other than GKN pie must use the GKN Group descriptor.
• In exceptional circumstances, or work wear and site sign age, use of the stacked version of the logo is permitted. It is not to be used on stationery.

Brand Architecture

• The logotype consists of the GKN symbol, incorporating the GKN arrow and an accompanying business descriptor. There are only a limited number of permissible business descriptors allowed to create the GKN logotypes.
• The GKN symbol should always be used externally with one of the permitted business descriptors beside it (see examples opposite).
• The names of GKN companies and departments CANNOT be used with the GKN symbol to form sub-brands.
• To ensure consistency, the typeface, weight and letterspacing of these logotypes have been clearly defined and should never be regenerated.
• There is an exception on continuation paper, envelopes, exhibition panels and corporate gifts, whereby the GKN symbol can appear without the business descriptor.
• Corporate centre companies, other than GKN plc must use the GKN Group descriptor.
• In exceptional circumstances, or work wear and site signage, use of the stacked version of the logo is permitted. It is not to be used on stationery.
• In the case of central Group companies, which are legal entities in their own right, other than GKN plc itself, the GKN Group descriptor must be used and not the GKN plc descriptor which is specifically reserved for GKN plc. Companies falling into this category include GKN Group Services Limited, GKN North America Services Inc, GKN Holdings Plc, GKN (United Kingdom) plc, GKN Industries Limited and GKN America Corp.
• This should not be used on marketing material, it is for legal documents only. If you require advice in this regard, please contact the Group Secretariat.

Co Branding

• In certain circumstances a secondary logo or brand name may be used in conjunction with the GKN logotype where it is of benefit in terms of recognition.
• Secondary logos can only appear in black or their full brand colours on stationery items and must never dominate the GKN logotype.
• Secondary logos may utilise their full brand colours on marketing material when greater impact is needed.
• If operating companies or joint ventures are referenced these sit below the GKN logo, and respects the exclusion zone.
• They may be used in black or their full brand colours.
• Secondary brands can be used on literature and other marketing material along side the GKN logotype. They may be used in their relevant colours.
• They are always positioned opposite the GKN logotype on the top right hand corner.

Internal Branding

• Internal branding is also very important to GKN. The consistent application of approved internal brands, such as think SAFE! and Lean, is essential to reinforce and reflect GKN’s strong external image. In some cases, established internal brands may require their own Visual Identity Guidelines, as with think SAFE! In all cases, permission to set up a new internal brand must be sought from the Group Communications team.

Stationery Guidelines

• The printing of all stationery should be purchased and managed through one central resource in each business location. Without authorisation nobody may use these stationery artworks or commission the printing of stationery items.
• All stationery is printed on uncoated stock and therefore the uncoated Pantone colours should always be used: GKN Silver Blue = Pantone 5415CVU GKN Yellow Gold = Pantone 116CVU See Colour Palette section within Basic Elements for more information.
• GKN stationery should be produced on the following paper stock to provide an adequate level of quality: Conqueror CX22 Diamond White: Letterhead, continuation paper and compliment slip 120gsm, without the Conqueror watermark (NB 100gsm is also acceptable if your laser printers are unable to cope with 120gsm). Business cards are printed on 320gsm Conqueror CX22 Diamond White. In some markets, the above may be unobtainable, please use a similar specification stock. The GKN communications team will be able to provide advice and sign-off.
• Personalised stationery items (eg letterhead and compliment slip) are only available to Executive Committee members of the Board of GKN plc.
• Company law in many of the jurisdictions in which GKN operates requires companies to include certain information on forms of business correspondence including letters, compliment slips, news releases, facsimile cover sheets, invoices, order notes, delivery notes and business emails. The information required to be disclosed on business correspondence differs depending on the country in which the company is incorporated.
• The templates available to download should be tailored to comply with local requirements.
• Prior to printing or ordering stationery: ■ Group companies located outside the UK should seek advice from their local legal team to ensure that all stationery contains the information necessary to comply with local regulatory requirements. ■ Group companies in the UK should liaise with Group Secretarial to confirm that all mandatory details entered into the template are correct.
• Each GKN company is a separate legal entity and should not use the stationery of another GKN company for its business correspondence. The letterhead used will normally depend upon which GKN company is the contracting party. Group Secretarial should be consulted if there is any doubt as to which company’s stationery is to be used for correspondence.
• Only the Directors, Company Secretary and those with specific delegated authority (for example, granted at a board meeting or by a power of attorney) have the legal authority to sign correspondence of a contractual nature on behalf of a company. Everyday business correspondence can be signed in an employee’s own name (i.e. not on behalf of the company) and must include the employee’s title in the signature line.
• There is a difference between legal authority and financial authority. Individuals able to authorise payments up to specified amounts may not necessarily have the authority to sign contracts on behalf of the company if he or she is not an authorised signatory, even if the contract falls within that person’s authorised limits.
• Group Secretarial should be consulted if there is any doubt as to whether an employee has authority to sign a document that could legally bind the company.
• A4 (297mm x 210mm)
• Conqueror CX22 Diamond White 120gsm
• The GKN logotype sits top left with the GKN symbol and business descriptor in Silver Blue and the GKN arrow in Yellow Gold.
• 8/10pt Univers 65 bold, sits top right, range left and prints in Silver Blue.
• 8/10pt Univers 45 light, sits top right, range left and prints in Silver Blue.
• The new typing template must always be used to ensure the text is correctly displayed.
• 6/7pt Univers 45 light, sits bottom left, range left and prints in Silver Blue.
• 99mm x 210mm
• 8.5pt Univers 65 bold, range left and prints in Silver Blue.
• European: 55mm x 85mm, US: 50mm x 88mm, Japanese: 55mm x91mm
• Conqueror CX22 Diamond \White 320gsm
• 6.5/7.5pt Univers 65 bold, range left and prints in Silver Blue.
• 6.5/7.5pt Univers 45 light, range left and prints in Silver Blue.
• 6.5/6.5pt Univers 65 bold, range left, aligns horizontally with the direct contact details and prints in Silver Blue.
• 6.5/6.5pt Univers 55 regular, with lpt extra space above, range left and prints in Silver Blue.
• 6.5/7.5pt Univers 45 light, ranged left and prints in Silver Blue. The e-mail address can be broken onto 2 lines on 6.5pt linefeed.
• It is optional to print alternate language details on the reverse of the card.
• QR codes can be created for a variety of information. Company or product specific URLs, personal contact details saved as vCard format or dynamic URLs can be created. They should be 20mm square and positioned in the bottom left hand corner, with a gap of 5mm around each side.
• If that is the case, no QR code is permitted.
• DL (110mm x 220mm)
• Conqueror CX22 Diamond White
• Large single -90mm x 140mm Small multiple -DL (Sup)
• White self-adhesive material of laser quality
• 6.5/8pt Univers 65 bold, sits top right, range left and prints in Silver Blue.
• 6.5/8pt Univers 45 light, sits top right, range left and prints in Silver Blue.
• The new typing template for multiple labels must always be used to ensure the text is correctly displayed.
• Size A4 (297mm x 210mm) Paper Bonded copier paper 01 GKN logotype The GKN logotype sits top left and prints black. 02 Company name 8/10pt Univers 65 bold, sits top right, range left and prints black. 03Address 8/10pt Univers 45 light, sits top right, range left and prints black. 04 Facsimile 15pt Arial bold, range left and prints black. OS Template The new typing template must always be used to ensure the text is correctly displayed. 06 Relevant legal information 6/7pt Univers 45 light, sits bottom left, range left and prints black.
• GKN plc is registered in England No. 4191106 Registeredoffice: PO Box 55, lpsley House, Ipsley Church Lane, Redditch, Worcestershire B99 0TL, England
• 8pt Arial bold, sits top right, range left and prints in Silver Blue.
• 8pt Arial, sits top right, range left and prints in Silver Blue.
• 15pt Arial bold, range left and prints in Silver Blue.
• 6pt Arial, sits bottom left, range left and prints in Silver Blue.
• US Quarto
• Bonded copier paper
• 93mm x 215mm
• 105mm x 242mm
• Large single -70mm x 1075mm Small multiple -8up
• 8/10pt Univers 65 bold and 45 light, sits under company name and address, range left and prints in Silver Blue.

Exhibition Guidelines

• Created to project our market leadership and capabilities through distinctive colours, typography and photography and to supplement invitations, brochures and literature, all exhibition materials are a means to communicate our systems, solutions and products.
• To effectively communicate, it is vital that the content and the messages are relevant and consistent. The design layouts and configurations shown in these examples demonstrate both flexibility and continuity.
• Modular pop-ups can be constructed in a variety of sizes. It is important to consistently apply our Visual Identity to modular pop-ups to promote recognition globally.
• The example (top right) illustrates all the mandatory elements that need to appear and their position on modular pop-up stands.
• The example (bottom right) illustrates how specific content could be designed.
• Exhibition panels are the only instance where the GKN deep ribbon is used.
• The URL on the end panels can be www.gkn.com, or www.gkn.com/businessdescriptor.
• A QR code may also be used. These should be printed on a flat surface of the panels as QR codes on curved surfaces do not scan easily. They should be positioned appropriately on the panel and not overlap or distract from the main design.
• It is imperative that GKN stands make a real impact, and reinforce our brand language. Space and approach may vary widely but ultimately the stand must conform to the essence of this document. Our logo and colour ways should be used to maximise interest, they should be used to create a confident space that aids the team in delivering our message.
• The examples, though very different in terms of both location and market, emphasise how a clean look creates a precise and engaging space.

Signage Guidelines

• An illuminated pylon must appear at the entrance to each GKN location. These should be Silver Blue with a Yellow Gold plinth underneath. The GKN logotype appears in White and Yellow Gold on the Silver Blue background.
• All reproductions of the GKN logotype must be made from original master artwork and must not be altered in any way.
• There are three height formats to accommodate variations in size and location: 3m, 2.5m, 2m.
• All text must be in Univers 65 bold or Univers 45 light.
• Each location must show a GKN flag. The flag consists of the GKN symbol in white with the GKN arrow in Yellow Gold printed on a Silver Blue flag.
• If the flag is oriented vertically, the GKN logotype must be positioned so that the GKN arrow is pointing upwards.
• Entrance signs are white with a Silver Blue band underneath. The GKN logotype appears in White on the Silver Blue band.

Email Signature Guidelines

• These signatures are valid for all GKN personnel.
• To ensure a professional appearance, no graphic design elements, including the GKN logotype, should be included in emails. It is also important to minimize the size of files sent from GKN.
• ■ Use a white background.
• ■ Do not include animated pictures.
• ■ Arial Regular 10 pt is the default typeface.
• ■ GKN Black and GKN Grey are the default colours (see below).
• ■ Use informative and simple signatures including full name, area of operation, department name, geographic location, postal address, country, phone numbers, email and web address.
• (Please note: the legal disclaimer below the grey rule should be added automatically by your IT Department, and will vary from location to location.)
• GKN Grey PMS 423 C0, M0, Y0, K47 R164, G164, B168 Hex #A4A4A8

Video Guidelines

• Videos must convey relevant and consistent messages about our business.
• It is important to consistently apply our visual identity to promote recognition globally.
• An animated logo sequence has been created to introduce all videos. It must not be altered or amended in any way.

Website Guidelines

• The use of electronic media within GKN is as important as any other means of communication.
• Our intranet and internet presence is critical to the flow of communication and maintains our brand values throughout our organisation.
• Adhering to the parameters of use and defined restrictions outlined in these guidelines will enable continuity of content, quality and design.
• All electronic media applications must be approved by the Global Communications Team.
• Contact the Global Communications Team with your artwork requirements, to request a file in your preferred format or for guidance.

Intranet Guidelines

• OurSpace The use of electronic media within GKN is as important as any other means of communication. Our intranet and internet presence is critical to the flow of communication and maintains our brand values throughout our organisation. Adhering to the parameters of use and defined restrictions outlined in these guidelines will enable continuity of content, quality and design. All electronic media applications must be approved by the Global Communications Team. Contact the Global Communications Team with your artwork requirements, to request a file in your preferred format or for guidance.

Additional Properties

Revenue History