Official Websites

• https://gca.org
• https://www.gca.org

Brand Guidelines

2020

Brand Summary

Mission

• The Global Center on Adaptation works as a solutions broker to accelerate action and support for adaptation solutions, partnering with public and private sectors to ensure a climate resilient future [^1].

Core Values

• Professional
• Responsible
• Intelligent
• Pioneering
• Authoritative
• Respected
• Prestigious [^2]

Target Audience

• International partners, communities, cities, and countries seeking to proactively prepare for the disruptive effects of climate change [^3].

Personality Traits

• Professional
• Responsible
• Intelligent
• Pioneering
• Authoritative
• Respected
• Prestigious [^2]

Visual Identity Overview

• The brand emphasizes a unified, cohesive, and global visual identity, featuring geometric globe logos, a structured color palette, clear typography, and consistent imagery that reflects international adaptation and climate resilience [^5].

Categories

Brand Voice

• 1. Professional
• 2. Responsible
• 3. Intelligent 4. Pioneering
• 5. Authoritative
• 6. Respected 7. Prestigious
• The Global Center on Adaptation is an international organization. It’s important that we speak with the same voice, the same look and with one set of strategic goals.
• Of course we must adapt to local conditions and ways of communicating but this must be done within the parameters of an international ethos. This is all the more important when online platforms increase the visibility of the organization globally.
• When we communicate, what we write should describe our innovative work in a confident and engaging way. This is where an agreed tone of voice comes in. It expresses to new and existing audiences who we are and what we do. By using a consistent tone of voice we can build (or reinforce) a sense of trust and authority in the reader.
• At the Global Center on Adaptation we talk about ourselves in the first person to establish a sense of a conversation on equal terms with the intended audience (so “we”and “our”). Try to avoid jargon and specialist language as much as possible, spelling out acronyms and getting to the point quickly. This is not dumbing down as much as demonstrating to our intended audience that we understand that they are busy and want to find the information they are looking for as quickly as possible.
• Never use a long word where a short one will do.
• If it is possible to cut a word out, always cut it out.
• Never use the passive where you can use the active.
• Never use a foreign phrase or a jargon word if you can think of an everyday English equivalent

Brand Imagery

• An exclusion zone defines the minimal distance from the edges of either logo and should not be compromised
• Please do not / Fill logo with a texture or image / Skew or distort logo in any way / Use a 3D version of the logo unless creating a physical version. (i.e. signage etc) / Do not use the logo in any other color except the approved color version above / Do not change the proportions or elements of the lockup / Do not add or attach any taglines as a lockup
• Full colour
• White out version
• FYI The logo font is Owen S. Medium
• A country specific logo can be generated on request. Please contact: alex.gee@collingwoodworldwide.com

Color Palette

• Commission Neutral 205, 205, 205 0, 0, 0, 20 CDCDCD 0, 0, 0, 6 F2F2F2
• | RGB | 11, 95, 186 | RGB | 155, 124, 65 | 134, 134, 134 | | CMYK | 89, 61, 0, 0 | CMYK | 32, 42, 77, 24 | 0, 0, 0, 47 | | Hex | 0B5FBA | Hex | 9B7C41 | 868686 | | Pantone | 300 C | Pantone | 132 U | Mid Grey |
• Colour tones Colour tones Dark Grey Light Grey Gradient Gradient 242, 242, 242
• Colours Secondary (Center) To be used sparingly
• Colour codes RGB 0, 139,215 CMYK 80, 35, 0, 0 Hex 008B07
• Colour codes RGB 0, 208, 171 CMYK 68, 0, 45, 0 Hex 00D0AB
• Colour codes RGB 0, 176, 206 CMYK 74, 5, 17, 0 Hex 00B0CE
• Colour codes RGB 249,248, 113 CMYK 9, 0, 65, 0 Hex F9F871
• Colour codes RGB 0,0,0, CMYK 0,0,0,100 Hex 000000
• Colour blind view Protanopia-type Deuteranopia-type
• Do not use the logo in any other color except the approved color version above

Typography

• FYI The logo font is Owen S. Medium
• Primary font ROBOTO Roboto is a Google font designed by Christian Robertson. You can download it here: https://fonts.google.com/specimen/Roboto
• Type A B C D E F G H I J K L MN O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z
• Figures # 1234567890
• Special characters ‘?’“!”(%)[#]{@}/&<-+÷×=>®©$€£¥¢:;,.*
• Weights Thin italic Light italic Regular italic Medium italic Bold italic Black italic
• Secondary font CALIBRI Calibri is a sans-serif typeface family designed by Luc de Groot in 2002–2004. It is the default Microsoft font
• Weights Light italic Regular italic Bold italic
• Figures 1234567890
• Special characters ‘ ? ’ “ ! ” ( %) [ # ] {@} /&< -+ ÷ × = > ® © $ € £ ¥ ¢:; , .*

Logo Usage

• Full colour
• White out version
• FYI The logo font is Owen S. Medium
• An exclusion zone defines the minimal distance from the edges of either logo and should not be compromised
• Fill logo with a texture or image
• Skew or distort logo in any way
• Use a 3D version of the logo unless creating a physical version. (i.e. signage etc)
• Do not use the logo in any other color except the approved color version above
• Do not change the proportions or elements of the lockup
• Do not add or attach any taglines as a lockup

Tone And Messaging

• Tone of voice

• 1. Professional
• 2. Responsible
• 3. Intelligent 4. Pioneering
• 5. Authoritative
• 6. Respected 7. Prestigious
• The Global Center on Adaptation is an international organization. It’s important that we speak with the same voice, the same look and with one set of strategic goals.
• Of course we must adapt to local conditions and ways of communicating but this must be done within the parameters of an international ethos. This is all the more important when online platforms increase the visibility of the organization globally.
• When we communicate, what we write should describe our innovative work in a confident and engaging way. This is where an agreed tone of voice comes in. It expresses to new and existing audiences who we are and what we do. By using a consistent tone of voice we can build (or reinforce) a sense of trust and authority in the reader.
• At the Global Center on Adaptation we talk about ourselves in the first person to establish a sense of a conversation on equal terms with the intended audience (so “we”and “our”). Try to avoid jargon and specialist language as much as possible, spelling out acronyms and getting to the point quickly. This is not dumbing down as much as demonstrating to our intended audience that we understand that they are busy and want to find the information they are looking for as quickly as possible.
• Never use a long word where a short one will do.
• If it is possible to cut a word out, always cut it out.
• Never use the passive where you can use the active.
• Never use a foreign phrase or a jargon word if you can think of an everyday English equivalent

Brand Values

• The Global Center on Adaptation works as a solutions broker to accelerate action and support for adaptation solutions, from the international to the local, in partnership with the public and private sector, to ensure we learn from each other and work together for a climate resilient future.
• The Global Commission on Adaptation moves communities, cities and countries to pro-actively prepare for the disruptive effects of climate change with urgency, fierce determination and foresight, so we can take advantage of the best, most cost-effective solutions, reduce risk and come out stronger.
• Presenting ourselves in a unified and cohesive way is key to strengthening our reputation with our partners and increasing our impact around the world.
• Our brand guides us on how to behave and operate as an organization. It tells us how to present ourselves in all internal and external communications.
• This book serves to ensure that the Global Center on Adaptation that someone sees in China is the same Global Center on Adaptation that someone sees in Miami.
• The Global Center on Adaptation is an international organization. It’s important that we speak with the same voice, the same look and with one set of strategic goals.
• Of course we must adapt to local conditions and ways of communicating but this must be done within the parameters of an international ethos. This is all the more important when online platforms increase the visibility of the organization globally.

Visual Style

• FYI The logo font is Owen S. Medium
• An exclusion zone defines the minimal distance from the edges of either logo and should not be compromised
• Fill logo with a texture or image
• Skew or distort logo in any way
• Use a 3D version of the logo unless creating a physical version. (i.e. signage etc)
• Do not use the logo in any other color except the approved color version above
• Do not change the proportions or elements of the lockup
• Do not add or attach any taglines as a lockup

Iconography

• An icon is a picture or symbol serving as a quick “intuitive” representation of a concept or idea.
• Consistency, readability, and scalability are the core parameters of any good icon

Layout And Composition

• An exclusion zone defines the minimal distance from the edges of either logo and should not be compromised
• / Fill logo with a texture or image
• / Skew or distort logo in any way
• / Use a 3D version of the logo unless creating a physical version. (i.e. signage etc)
• / Do not use the logo in any other color except the approved color version above
• / Do not change the proportions or elements of the lockup
• / Do not add or attach any taglines as a lockup

Country Specific Logo Guidelines

• Country specific logos A country specific logo can be generated on request. Please contact: alex.gee@collingwoodworldwide.com

Additional Properties