Global Green Growth Institute

Official Websites

• https://gggi.org
• http://www.gggi.org

Brand Guidelines

2015

Brand Summary

Mission

• To support and promote a model of economic growth that is environmentally sustainable, socially inclusive, and compatible with the needs of humankind, through international cooperation and in-country delivery focused on green growth planning and implementation [^1].

Core Values

• sustainability
• inclusivity
• accountability
• gender equality
• environmental stewardship
• collaboration
• results-based management
• innovation
• responsiveness
• flexibility [^2]

Target Audience

• National governments, private sector, civil society, member and potential member countries, and stakeholders involved in green growth and sustainable development across Asia, the Pacific, Africa, Latin America, and the Middle East [^3].

Personality Traits

• bold
• positive
• diverse
• energetic
• professional
• modern
• clean
• responsive
• flexible [^4]

Visual Identity Overview

• The visual identity is defined by geometric cube patterns, a modern and clean logo, a core color palette of green and blue, consistent typography (Lato font), and high-quality, impactful imagery. The style emphasizes clarity, professionalism, and environmental themes, with strict guidelines for logo usage, layout, and publication design [^5][^2].

Categories

Brand Imagery

• Imagery used by GGGI in communications should convey a bold, positive message to communicate the diversity, energy and personality of what the organization does.
• Only use high-quality images that are relevant and add value. Images should be used to increase impact and create effective communications. Avoid racial, cultural and gender stereotyping.
• Images that are used in printed materials should be reproduced at print quality -300 dpi.

Color Palette

• The GGGI visual identity uses two core colors. The GGGI green and blue. These should form the basis of all GGGI communication materials.
• For flexibility, there is also a secondary color palette, which can be used to compliment the two core colors when necessary, for example in graphics or diagrams. Don’t use these colors as a main/ block color.
• A third color palette can be referred to when making complex charts with a number of data points. These colors should only be used in graphics, charts, diagrams or tables, when a clear variation in color is needed, and all other color options have been exhausted.
• Gray can also be used as an accent where appropriate.
• The logo is only used in the GGGI green on white, or white on GGGI green.
• Do not alter the colors of the logo.
• Ensure that any tables or boxes used in communications still adhere to the GGGI visual style - use the GGGI color palette and font.
• Diagrams and charts should be clean and simple. The GGGI color palette and font should be used.

Typography

• GGGI’s corporate font is Lato. The font should be used consistently, in order to reinforce GGGI’s identity. The font can be downloaded for free as a zip file by clicking here*.
• Font sizing in the GGGI visual identity is somewhat flexible, with the exception of body copy, which must be 10pt, with a line leading (spacing) of 13pt. Headings and standout copy must follow a hierarchy, with the most important information on the page given the largest type size, and descending in size with its importance. As an example, the header at the top of this page is 36pt. The sub-headings are 13pt / bold.
• Bold text may be used for the first sentence in a paragraph. The use of italics should be avoided, in order to aid legibility.
• Bullet points should be used as the example below:
• • Use small black dots;
• • The bullets should be aligned horizontally with the center of the sentence;
• • Don’t use triangles, squares or any other shapes;
• • Multi level lists should use the same style of bullet, but indented to align with the next level up.

Logo Usage

• The logo is only used in the GGGI green on white, or white on GGGI green.
• For this reason a minimum size of 30mm, (across the width of the logo), has been established.
• Recommended sizes for reproduction across various A series formats are as follows: AS 45mm A4 60mm A3 90mm
• Do not separate the mark from the text or rearrange the two elements.
• Do not use the mark alone without the text, with the exception of creating an icon for use in social media (see below).
• Do not alter the colors of the logo.
• Do not rotate or skew the logo in any way.
• In order to maximize the visual presence of the logo, be sure that the surrounding area is clear of any other graphic elements or text.
• On social media profiles, we often need to make a quick impact with a limited amount of space. In these instances, the icon of the logo can be used separately from the text for quicker recognizability.
• Ensure that the icon is: 1. Of a suitably high resolution. (Not blurry or pixelated) 2. Centered within its frame 3. The correct GGGI color
• Wherever possible, all social media platforms should use the same icon, for consistency.

Visual Style

• The GGGI visual identity uses two core colors. The GGGI green and blue. These should form the basis of all GGGI communication materials.
• For flexibility, there is also a secondary color palette, which can be used to compliment the two core colors when necessary, for example in graphics or diagrams. Don’t use these colors as a main/ block color.
• A third color palette can be referred to when making complex charts with a number of data points. These colors should only be used in graphics, charts, diagrams or tables, when a clear variation in color is needed, and all other color options have been exhausted.
• Gray can also be used as an accent where appropriate.
• The logo is only used in the GGGI green on white, or white on GGGI green.
• Do not separate the mark from the text or rearrange the two elements.
• Do not use the mark alone without the text, with the exception of creating an icon for use in social media (see below).
• Do not alter the colors of the logo.
• Do not rotate or skew the logo in any way.
• In order to maximize the visual presence of the logo, be sure that the surrounding area is clear of any other graphic elements or text.
• The GGGI logo must be clearly visible and reproduced consistently. For this reason a minimum size of 30mm, (across the width of the logo), has been established.
• Recommended sizes for reproduction across various A series formats are as follows: AS 45mm, A4 60mm, A3 90mm.
• Ensure that any tables or boxes used in communications still adhere to the GGGI visual style - use the GGGI color palette and font.
• Diagrams and charts should be clean and simple. The GGGI color palette and font should be used.
• A margin of 0.5 inch/ 12.7 mm should be left around all edges of the page.
• Body text should be laid out in two columns.
• Three columns can also occasionally be used, for example where there are three key points being made, and each point uses a column. The text should be left justified. Never fully justify text.
• The cover of documents should be split horizontally. The top half contains cover information. The bottom half should use the green GGGI pattern or a color photograph, both should ‘fill’-i.e. bleed, to the edge of the paper.
• The back cover should be a full bleed single color, using the GGGI green. Document information and the logo in white may be used on the bottom left.
• Chapters should start on the right hand page of a spread. The left hand page should use the GGGI pattern in green or blue, or where appropriate, a full page, full bleed image.

Layout And Composition

• A margin of 0.5 inch/ 12.7 mm should be left around all edges of the page.
• Body text should be laid out in two columns.
• Three columns can also occasionally be used, for example where there are three key points being made, and each point uses a column. The text should be left justified. Never fully justify text.
• The cover of documents should be split horizontally. The top half contains cover information. The bottom half should use the green GGGI pattern or a color photograph, both should ‘fill’-i.e. bleed, to the edge of the paper.
• The back cover should be a full bleed single color, using the GGGI green. Document information and the logo in white may be used on the bottom left.
• Chapters should start on the right hand page of a spread. The left hand page should use the GGGI pattern in green or blue, or where appropriate, a full page, full bleed image.

Publication Guidelines

• A margin of 0.5 inch/ 12.7 mm should be left around all edges of the page.
• Body text should be laid out in two columns.
• Three columns can also occasionally be used, for example where there are three key points being made, and each point uses a column. The text should be left justified. Never fully justify text.
• The cover of documents should be split horizontally. The top half contains cover information. The bottom half should use the green GGGI pattern or a color photograph, both should ‘fill’-i.e. bleed, to the edge of the paper.
• The back cover should be a full bleed single color, using the GGGI green. Document information and the logo in white may be used on the bottom left.
• Chapters should start on the right hand page of a spread. The left hand page should use the GGGI pattern in green or blue, or where appropriate, a full page, full bleed image.

Presentation Guidelines

• A margin of 0.5 inch/ 12.7 mm should be left around all edges of the page.
• Body text should be laid out in two columns.
• Three columns can also occasionally be used, for example where there are three key points being made, and each point uses a column. The text should be left justified. Never fully justify text.

Additional Properties