Global Important Agricultural Heritage Systems

📋 1 Guidelines

🔗 Connections

Sector

Public sector Agricultural heavy equipment

Region

International

Guideline Year

2019

Language

English

Tags

Agriculture

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To ensure consistency of the GIAHS identity across internal and external communications, recognizing the intricate relationship between mankind and land, and preserving landscapes of aesthetic beauty as precious natural heritage for humanity [^1].
Core Values
  • heritage preservation
  • sustainability
  • diversity
  • adaptation
  • aesthetic beauty
  • global approach
Target Audience
  • Communities of farmers, herders, fisherfolks, forest dwellers, national and regional governmental entities, and organizations involved in agricultural heritage [^2].
Personality Traits
  • authentic
  • global
  • sustainable
  • inclusive
  • professional
Visual Identity Overview
  • The visual identity centers on the FAO-GIAHS logo block, which combines the FAO logo and GIAHS emblem. The emblem features a hand and landscape, symbolizing the relationship between humans and agriculture, with a color palette of blue, green, and yellow representing all agricultural sectors. The design uses Gotham Narrow and Roboto fonts, and emphasizes clear space, minimum size, and consistent usage across media. The visual style is vibrant, organic, and geometric, with a global and professional tone [^3].

Categories

Brand Imagery
  • The coloured version of the FAO-GIAHS logo block is the primary version and must be visibly recognizable on all media, including print, digital and environmental.
  • The coloured version of the FAO-GIAHS logo block should only be used on white or Pantone© Light Grey backgrounds to guarantee maximum prominence and legibility.
  • The black and white versions of the FAO-GIAHS logo block can only be used when the coloured verision cannot be used.
  • The white version of the FAO-GIAHS logo block shall be preferably used on the 6 Palette colours backgrounds and imagery. Other coloured backgrounds are also permitted.
  • The black version of the FAO-GIAHS logo block can only be used on white backgrounds.
  • The black and white version of the FAO-GIAHS logo block must be visibly recognizable on all media, including print, digital and environmental.
  • Give the FAO-GIAHS logo block space to preserve its integrity and visual impact. Always maintain an adequate clear space around it. The clearance area is an integral part of the design, and ensures maximum visibility by leaving the logo block uncluttered by other logos, symbols, artwork or text.
  • The minimum size of the FAO-GIAHS logo block should measure no less than 15 mm (47px) in height.
  • Do not use the GIAHS logo without the FAO Logo
  • Do not a Iterate the order of the FAO-GIAHS logo block
  • Do not change the colours
  • Do not change font, type case, ot text orientation
  • Do not stretch or squish the logo
  • Do not create a dropshadow
  • Do not use a full colour logo on a coloured background
  • Do not use a full colour logo on a photo
  • Do not add a tagline or any other text
  • Do not create a lock-up with another logo
  • YELLOW #1 PMS: 7405 UP c00 m18 y100 k6 HEX: f1c305
  • YELLOW #2 PMS: 3985 UP c13 m8 y96 k25 HEX: b2a920
  • GREEN #1 PMS: 370 UP c50 m3 y97 k20 HEX: 74a137
  • GREEN #2 PMS: 7734 UP c87 m0 y91 k45 HEX: 007037
  • FAO BLUE PMS: 297 C c68 m34 y4 k0 HEX:5792c9
  • Light BLACK PMS:–c0 m0 y0 k90 HEX: 414042
Color Palette
  • The different colour palette depicted such as blue, green and yellow, represents all agricultural sectors. The different shades of colours used in it highlight the seasons of planting, growing and harvesting.
  • The coloured version of the FAO-GIAHS logo block should only be used on white or Pantone© Light Grey backgrounds to guarantee maximum prominence and legibility.
  • WHITE Background cO mO yO kO HEX: ffffff
  • LIGHT GREY Background c4 m3 y3 k0 HEX: f1f1f1
  • Do not change the colours
  • Do not use a full colour logo on a coloured background
  • Do not use a full colour logo on a photo
  • The primary logo colours are an important part of the logo as they represent gradients of an agricultural landscape. The different colour palette depicted such as FAO blue, green and yellow, represents all agricultural sectors, including forestry, fisheries and aquaculture, underlining all agricultural sectors.
  • All these gradients complete the set of colours for FAO -GIAHS design identity.
  • YELLOW #1 PMS: 7405 UP c00 m18 y100 k6 HEX: f1c305
  • YELLOW#2 PMS: 3985 UP c13 m8 y96 k25 HEX: b2a920
  • GREEN #1 PMS: 370 UP c50 m3 y97 k20 HEX: 74a137
  • GREEN #2 PMS: 7734 UP c87 m0 y91 k45 HEX: 007037
  • FAO BLUE PMS: 297 C c68 m34 y4 k0 HEX:5792c9
  • Light BLACK PMS:–c0 m0 y0 k90 HEX: 414042
Typography
  • The GIAHS Logotype is built using the Gotham Narrow Family Font. We recommend to use the following font for all the applications of this visual.
  • Primary Typeface: Gotham Narrow Bold - Primarily used in titles and headlines - Can be used to higlight sections of content or as pull quotes - Not used for body copy
  • Primary Typeface: Roboto Light - Primarily bodycopy font - Can be used as sub-head font; often used in ALL-CAPS case - Can be used in most all situations
  • Secondary Typeface: Calibri regular & Calibri Light (used sparingly) - Not to be used as replacement for primary typefaces. - Can be used for items such as subtitles or in “fine print”. - Used only for web implementation of body copy. - Never used in headlines titles or as a primary font.
Logo Usage
  • The FAO-GIAHS logo block is composed of two elements: the FAO logo and GIAHS emblem. The GIAHS emblem must be always accompanied by the FAO logo in order to appear as a logo block in all communication forms.
  • The coloured version of the FAO-GIAHS logo block is the primary version and must be visibly recognizable on all media, including print, digital and environmental.
  • The coloured version of the FAO-GIAHS logo block should only be used on white or Pantone© Light Grey backgrounds to guarantee maximum prominence and legibility.
  • WHITE Background cO mO yO kO HEX: ffffff
  • LIGHT GREY Background c4 m3 y3 k0 HEX: f1f1f1
  • The black and white versions of the FAO-GIAHS logo block can only be used when the coloured verision cannot be used.
  • The white version of the FAO-GIAHS logo block shall be preferably used on the 6 Palette colours backgrounds and imagery. Other coloured backgrounds are also permitted.
  • The black version of the FAO-GIAHS logo block can only be used on white backgrounds.
  • The black and white version of the FAO-GIAHS logo block must be visibly recognizable on all media, including print, digital and environmental.
  • The FAQ logo is a key element of the FAO-GIAHS logo block, consequently, the use of FAQ-GIAHS logo block must be in full compliance with sections 2 and 3 of the FAQ Brand and Policy Book. For the positioning of the FAO-GIAHS logo block, please refer to this document.
  • Give the FAO-GIAHS logo block space to preserve its integrity and visual impact. Always maintain an adequate clear space around it. The clearance area is an integral part of the design, and ensures maximum visibility by leaving the logo block uncluttered by other logos, symbols, artwork or text.
  • The minimum size of the FAO-GIAHS logo block should measure no less than 15 mm (47px) in height.

  • Minimum size: 15mm / 45px

  • Do not use the GIAHS logo without the FAO Logo
  • Do not a Iterate the order of the FAO-GIAHS logo block
  • Do not change the colours
  • Do not change font, type case, ot text orientation
  • Do not stretch or squish the logo
  • Do not create a dropshadow
  • Do not use a full colour logo on a coloured background
  • Do not use a full colour logo on a photo
  • Do not add a tagline or any other text
  • Do not create a lock-up with another logo
Visual Style
  • The coloured version of the FAO-GIAHS logo block is the primary version and must be visibly recognizable on all media, including print, digital and environmental.
  • The coloured version of the FAO-GIAHS logo block should only be used on white or Pantone© Light Grey backgrounds to guarantee maximum prominence and legibility.
  • WHITE Background cO mO yO kO HEX: ffffff
  • LIGHT GREY Background c4 m3 y3 k0 HEX: f1f1f1
  • The black and white versions of the FAO-GIAHS logo block can only be used when the coloured verision cannot be used.
  • The white version of the FAO-GIAHS logo block shall be preferably used on the 6 Palette colours backgrounds and imagery. Other coloured backgrounds are also permitted.
  • The black version of the FAO-GIAHS logo block can only be used on white backgrounds.
  • The black and white version of the FAO-GIAHS logo block must be visibly recognizable on all media, including print, digital and environmental.
  • Give the FAO-GIAHS logo block space to preserve its integrity and visual impact. Always maintain an adequate clear space around it. The clearance area is an integral part of the design, and ensures maximum visibility by leaving the logo block uncluttered by other logos, symbols, artwork or text.
  • The minimum size of the FAO-GIAHS logo block should measure no less than 15 mm (47px) in height.

  • Minimum size: 15mm / 45px

  • Do not use the GIAHS logo without the FAO Logo
  • Do not a Iterate the order of the FAO-GIAHS logo block
  • Do not change the colours
  • Do not change font, type case, ot text orientation
  • Do not stretch or squish the logo
  • Do not create a dropshadow
  • Do not use a full colour logo on a coloured background
  • Do not use a full colour logo on a photo
  • Do not add a tagline or any other text
  • Do not create a lock-up with another logo
  • The primary logo colours are an important part of the logo as they represent gradients of an agricultural landscape. The different colour palette depicted such as FAO blue, green and yellow, represents all agricultural sectors, including forestry, fisheries and aquaculture, underlining all agricultural sectors.
  • All these gradients complete the set of colours for FAO -GIAHS design identity.
  • YELLOW #1 PMS: 7405 UP c00 m18 y100 k6 HEX: f1c305 YELLOW#2 PMS: 3985 UP c13 m8 y96 k25 HEX: b2a920 GREEN #1 PMS: 370 UP c50 m3 y97 k20 HEX: 74a137 GREEN #2 PMS: 7734 UP c87 m0 y91 k45 HEX: 007037 FAO BLUE PMS: 297 C c68 m34 y4 k0 HEX:5792c9 Light BLACK PMS:–c0 m0 y0 k90 HEX: 414042
  • The GIAHS Logotype is built using the Gotham Narrow Family Font. We recommend to use the following font for all the applications of this visual.
  • Primary Typeface: Gotham Narrow Bold - Primarily used in titles and headlines - Can be used to higlight sections of content or as pull quotes - Not used for body copy
  • Primary Typeface: Roboto Light - Primarily bodycopy font - Can be used as sub-head font; often used in ALL-CAPS case - Can be used in most all situations
  • Secondary Typeface: Calibri regular & Calibri Light (used sparingly) - Not to be used as replacement for primary typefaces. - Can be used for items such as subtitles or in “fine print”. - Used only for web implementation of body copy. - Never used in headlines titles or as a primary font.
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