GlobalLogic

Official Websites

• https://www.globallogic.com

Brand Guidelines

2021

Brand Summary

Mission

• Create Breakthrough Human Outcomes by helping brands design and build innovative products, platforms, and digital experiences for the modern world, integrating strategic design, complex engineering, and data expertise to accelerate their transition into tomorrow’s digital businesses [^1].

Core Values

• innovation
• strategic design
• complex engineering
• data expertise
• global reach
• quality
• recognition
• collaboration
• human outcomes

Target Audience

• Organizations in every industry transforming their products and services by leveraging digital technologies, including automotive, communications, consumer, financial services, healthcare and life sciences, manufacturing, media and entertainment, semiconductor, and technology industries [^2].

Personality Traits

• visionary
• talented
• genuine
• people-forward
• technology-centric
• hands-on
• modern
• minimalist

Visual Identity Overview

• GlobalLogic’s visual identity is modern, minimalist, and professional, featuring a clean logo and wordmark, a versatile symbol, a distinct color palette (black, white, orange, light grey, and accent colors), Helvetica Neue LT PRO typography, genuine and technology-centric imagery, unique icon style, and subtle abstract patterns inspired by the brand’s symbol [^3].

Categories

Brand Imagery

• Imagery plays a crucial role in telling our brand story. It has the power to capture the essence of our team, visually convey what we do, and connect with our audience in a meaningful and impactful way.
• Our imagery style is intended to be geuine, people-forward, and technology-centric. It should organically tell our story in a way that represents our global team and our hands-on approach. The imagery must feel human, as it is often responsible for turning abstract concepts or services into a relatable visuals.
• When using imagery, always ensure it serves a clear purpose. In cases where images are used for large-use applications (e.g hero images on websites) or require content to be overlaid on top, our grayscale image treatment should be utilized. For all other cases, imagery should embrace its natural colors to offer warmth to our designs and visual aesthetic.
• When using imagery for large or full-bleed applications, particularly with content overlaid on top, a grayscale effect must be applied. Additionally, areas of an image where content will be placed should be darkened (using a Black gradient) to provide sufficient contrast and ensure legibility.

Color Palette

• Color plays a key role in making our brand visually distinct and reinforcing brand recognition. It must be used thoughtfully and in accordance to our standards.
• Globallogic’s primary brand colors are Black, White, Orange, and Light Grey. These colors can and should be used most prominently throughout brand-related materials and designs.
• The values that should be used for print applications are the CMYK and Pantone (PMS) values. For digital applications, the RGB or HEX values should be utilized.
• Our secondary brand colors include an array of neutrals (shades of grey), as well as five rich accent colors (Light Orange, Blue, Lime, Canary, and Teal}.
• These secondary accent colors should never be used together, but rather individually paired with the neutral colors or in some cases the primary Orange color.

Typography

• Our corporate typeface is Helvetica Neue LT PRO-a clean and versatile sans serif that beautifully complements our visual aesthetic. It offers a variety of weights (which you can download here), and is compatible across all platforms.
• Helvetica Neue LT PRO should be used for all headers, body copy, and other type styles across all of Global Logic’s written communications and brand materials.
• Typographic hierarchy is a crucial aspect of clear and effective communication. The proper styling of type allows readers to easily understand where to focus, what content is most important, and how to interpret the intended message being conveyed.
• Helvetica Neue LT PRO 45 Light should be used for primary headlines and titles. Due to its light weight, it is best to establish a size difference that is distinct (at least 1 0pt) between headlines and body copy.
• ln cases that require less than a 1 0pt size difference, or where more emphasis is desired for a headline, Helvetica Neue LT PRO 75 Bold should be used.
• AII headlines should appear in sentence case.
• Helvetica Neue LT PRO 55 Roman should be used for body copy and description text.

Logo Usage

• There are two key components that make up the wordmark—the original GlobalLogic logo, and Hitachi’s endorsement (“A Hitachi Group Company”). These components must always appear together and should never be used independently.
• The wordmark should never be locked up with another identity element and must live independent from the symbol.
• The symbol, which may also be referred to as a “mark” or “monogram”, is GlobalLogic’s secondary form of identity. It should never be locked up with another identity element and must live independent from the wordmark.
• Use of the symbol should be reserved for cases where the wordmark cannot serve as the primary form of identity—such as smaller use applications, including a website favicon or social media icon—or is incompatible with composition or design.
• Internal materials are the only exception, where the symbol can be used as the primary or secondary logo due to easy recognition by our team. It may be used as a bold element for deliverables such as brochure covers, swag, or environmental graphics.
• The wordmark and symbol must always appear clearly and have plenty of breathing room. To ensure they are always legible and unobstructed, it is important to size them properly and provide sufficient clear space around each logo.
• When printed, the minimum size for the endorsement line “A Hitachi Group Company” cannot be any smaller than 1.5" or 38mm wide. The wordmark should never appear smaller than 100px (or 1.5") wide. In any use case smaller than this specified size, the symbol should be utilized as the primary form of identity.
• In situations where the registered symbol (®) appears too small to be legible (smaller than 150px or 2" wide), it should be removed. This is the only exception where the wordmark can live without this element.
• The minimum clear space for the wordmark is defined by the height of the lowercase “c” in the logotype. For the symbol, the minimum clear space is defined as 50% of its total height—equivalent to the height of the arrow-shaped element in the “G” letterform.
• Placement of our logos should be intentional and precise, ensuring they compliment the design’s composition and appear clearly.
• The wordmark’s preferred placement is the top or bottom left. It can also appear on the top right, centered, or centered left. The symbol can appear in any corner or centered.
• The wordmark should never appear on the bottom right or centered right. Neither logo should ever float unanchored to an edge, the center, or another element.
• If the wordmark and symbol are used together in a composition, a clear distinction must be made between the two.
• For all external communication materials, the wordmark should always be the primary form of identity and appear more prominently. For internal materials, either the wordmark or symbol may serve as the primary form of identity—so long as one appears more prominent than the other.
• The wordmark must only be displayed in Black or White, and should always be paired with a background color or image that offers sufficient contrast to maximize visibility.
• Colors including Black, White, Orange, Dark Grey, and Light Grey are acceptable to pair with the wordmark.
• Grayscale imagery, with proper treatment to provide sufficient contrast, may be also be used as a backdrop for the wordmark.
• Do not stretch or skew
• Do not rotate
• Do not use unspecified colors
• Do not add effects (dropshadow, bevel, etc.)
• Do not remove the endorsement
• Do not resize or modify elements
• Do not outline elements
• Do not place over backgrounds lacking contrast

Visual Style

• The wordmark is a quintessential element of GlobalLogic’s visual identity, serving as the face of our brand and the primary form by which we are recognized in the marketplace.
• There are two key components that make up the wordmark—the original GlobalLogic logo, and Hitachi’s endorsement (“A Hitachi Group Company”). These components must always appear together and should never be used independently.
• The wordmark should never be locked up with another identity element and must live independent from the symbol.
• The symbol, which may also be referred to as a “mark” or “monogram”, is GlobalLogic’s secondary form of identity. It should never be locked up with another identity element and must live independent from the wordmark.
• Use of the symbol should be reserved for cases where the wordmark cannot serve as the primary form of identity-such as smaller use applications, including a website favicon or social media icon-or is incompatible with composition or design.
• Internal materials are the only exception, where the symbol can be used as the primary or secondary logo due to easy recognition by our team. It may be used as a bold element for deliverables such as brochure covers, swag, or environmental graphics.
• The wordmark and symbol must always appear clearly and have plenty of breathing room. To ensure they are always legible and unobstructed, it is important to size them properly and provide sufficient clear space around each logo.
• When printed, the minimum size for the endorsement line “A Hitachi Group Company” cannot be any smaller than 1.5" or 38mm wide. The wordmark should never appear smaller than 100px (or 1.5") wide. In any use case smaller than this specified size, the symbol should be utilized as the primary form of identity.
• In situations where the registered symbol (®) appears too small to be legible (smaller than 150px or 2" wide), it should be removed. This is the only exception where the wordmark can live without this element.
• The minimum clear space for the wordmark is defined by the height of the lowercase “c” in the logotype. For the symbol, the minimum clear space is defined as 50% of its total height-equivalent to the height of the arrow-shaped element in the “G” letterform.
• Placement of our logos should be intentional and precise, ensuring they compliment the design’s composition and appear clearly.
• The wordmark’s preferred placement is the top or bottom left. It can also appear on the top right, centered, or centered left. The symbol can appear in any corner or centered.
• The wordmark should never appear on the bottom right or centered right. Neither logo should ever float unanchored to an edge, the center, or another element.
• If the wordmark and symbol are used together in a composition, a clear distinction must be made between the two.
• For all external communication materials, the wordmark should always be the primary form of identity and appear more prominently. For internal materials, either the wordmark or symbol may serve as the primary form of identity-so long as one appears more prominent than the other.
• The wordmark must only be displayed in Black or White, and should always be paired with a background color or image that offers sufficient contrast to maximize visibility.
• Colors including Black, White, Orange, Dark Grey, and Light Grey are acceptable to pair with the wordmark.
• Grayscale imagery, with proper treatment to provide sufficient contrast, may be also be used as a backdrop for the wordmark.
• Do not stretch or skew
• Do not rotate
• Do not use unspecified colors
• Do not add effects (dropshadow, bevel, etc.)
• Do not remove the endorsement
• Do not resize or modify elements
• Do not outline elements
• Do not place over backgrounds lacking contrast
• Globallogic’s primary brand colors are Black, White, Orange, and Light Grey. These colors can and should be used most prominently throughout brand-related materials and designs.
• The values that should be used for print applications are the CMYK and Pantone (PMS) values. For digital applications, the RGB or HEX values should be utilized.
• Our secondary brand colors include an array of neutrals (shades of grey), as well as five rich accent colors (Light Orange, Blue, Lime, Canary, and Teal}.
• These secondary accent colors should never be used together, but rather individually paired with the neutral colors or in some cases the primary Orange color.
• Our corporate typeface is Helvetica Neue LT PRO-a clean and versatile sans serif that beautifully complements our visual aesthetic. It offers a variety of weights (which you can download here), and is compatible across all platforms.
• Helvetica Neue LT PRO should be used for all headers, body copy, and other type styles across all of Global Logic’s written communications and brand materials.
• Typographic hierarchy is a crucial aspect of clear and effective communication. The proper styling of type allows readers to easily understand where to focus, what content is most important, and how to interpret the intended message being conveyed.
• Helvetica Neue LT PRO 45 Light should be used for primary headlines and titles. Due to its light weight, it is best to establish a size difference that is distinct (at least 1 0pt) between headlines and body copy.
• ln cases that require less than a 1 0pt size difference, or where more emphasis is desired for a headline, Helvetica Neue LT PRO 75 Bold should be used.
• AII headlines should appear in sentence case.
• Helvetica Neue LT PRO 55 Roman should be used for body copy and description text.
• GlobalLogic has developed a unique and dynamic icon style that complements our brand’s visual aesthetic.
• Our icons can be used over light or dark backgrounds, and are the only brand elements where gradients can be utilized.
• As our icon library continues to evolve, they must be developed and used properly to ensure a streamlined appearance. Always size and scale icons consistently, making sure to preserve their even stroke weights and proper aspect ratios.
• Our imagery style is intended to be geuine, people-forward, and technology-centric. It should organically tell our story in a way that represents our global team and our hands-on approach. The imagery must feel human, as it is often responsible for turning abstract concepts or services into a relatable visuals.
• When using imagery, always ensure it serves a clear purpose. In cases where images are used for large-use applications (e.g hero images on websites) or require content to be overlaid on top, our grayscale image treatment should be utilized. For all other cases, imagery should embrace its natural colors to offer warmth to our designs and visual aesthetic.
• When using imagery for large or full-bleed applications, particularly with content overlaid on top, a grayscale effect must be applied. Additionally, areas of an image where content will be placed should be darkened (using a Black gradient) to provide sufficient contrast and ensure legibility.
• Our pattern is a subtle and abstract visual element that should be used minimally and selectively.
• Inspired by GlobalLogic’s symbol, this pattern is intended to be versatile and morph based on a composition—so long as it visually maintains an aligned, grid-like appearance as a whole.
• Its design must be clean and streamlined, following best practices outlined within these Brand Guidelines, and also offer a user­friendly experience.

Iconography

• GlobalLogic has developed a unique and dynamic icon style that complements our brand’s visual aesthetic.
• Our icons can be used over light or dark backgrounds, and are the only brand elements where gradients can be utilized.
• As our icon library continues to evolve, they must be developed and used properly to ensure a streamlined appearance. Always size and scale icons consistently, making sure to preserve their even stroke weights and proper aspect ratios.

Layout And Composition

• The wordmark and symbol must always appear clearly and have plenty of breathing room. To ensure they are always legible and unobstructed, it is important to size them properly and provide sufficient clear space around each logo.
• When printed, the minimum size for the endorsement line “A Hitachi Group Company” cannot be any smaller than 1.5" or 38mm wide. The wordmark should never appear smaller than 100px (or 1.5") wide. In any use case smaller than this specified size, the symbol should be utilized as the primary form of identity.
• In situations where the registered symbol (®) appears too small to be legible (smaller than 150px or 2" wide), it should be removed. This is the only exception where the wordmark can live without this element.
• The minimum clear space for the wordmark is defined by the height of the lowercase “c” in the logotype. For the symbol, the minimum clear space is defined as 50% of its total height-equivalent to the height of the arrow-shaped element in the “G” letterform.
• Placement of our logos should be intentional and precise, ensuring they compliment the design’s composition and appear clearly.
• The wordmark’s preferred placement is the top or bottom left. It can also appear on the top right, centered, or centered left. The symbol can appear in any corner or centered.
• The wordmark should never appear on the bottom right or centered right. Neither logo should ever float unanchored to an edge, the center, or another element.
• If the wordmark and symbol are used together in a composition, a clear distinction must be made between the two.
• For all external communication materials, the wordmark should always be the primary form of identity and appear more prominently. For internal materials, either the wordmark or symbol may serve as the primary form of identity-so long as one appears more prominent than the other.

Patterns

• Our pattern is a subtle and abstract visual element that should be used minimally and selectively.
• Inspired by GlobalLogic’s symbol, this pattern is intended to be versatile and morph based on a composition—so long as it visually maintains an aligned, grid-like appearance as a whole.

Additional Properties