Gobierno de la República Dominicana
📋 1 Guidelines
Official Websites
Brand Guidelines
2023
Brand Summary
Mission
- Facilitate the correct representation and consolidation of the visual identity of GobEspaillatRD, ensuring that the visual message is congruent and unified in accordance with established values and norms.
Core Values
- congruence
- unity
- correct representation
Target Audience
- Departments of GobEspaillatRD, social media audiences, and the general public interacting with the institution.
Personality Traits
- modern
- minimalist
- formal
- authoritative
Visual Identity Overview
- The visual identity is defined by minimalist, abstract, and modern graphics, a limited color palette dominated by deep blue, white, and red, and the use of geometric shapes and symmetrical compositions. The logo features a stylized dome structure, and typography includes Kometa Unicase Book, Artifex CF Book/Extra Bold, Aston Script Pro Bold, and Century Gothic. The guidelines emphasize clean lines, balance, and a formal, streamlined aesthetic.
Categories
Brand Imagery
- Minimalist Abstract Background - The image should feature a simple, clean background with minimal elements, possibly illustrating an abstract or conceptual scene. It could include geometric shapes such as circles or squares, with variations in shades of gray or other neutral colors, arranged to suggest balance or symmetry. The composition might have subtle gradients or textures to add depth, with no specific objects or textual content, focusing on a modern, minimalist aesthetic.
- Abstract Modern Graphics - The image is a stylized, minimalistic graphic illustration with a predominantly dark blue background and white foreground elements. It depicts a set of three curved, parallel lines of varying widths, which extend diagonally from the lower left side of the image towards the upper right, suggesting motion or a sense of forward progress. These lines are positioned centrally and dominate the composition, with the largest curve on the left and the smaller ones to its right, converging towards a small, rectangular, white element situated at the upper right corner. In the lower part of the image, there is a horizontal white bar with three evenly spaced, small square blocks underneath it, suggesting a base or platform. The upper right corner contains a small white geometric shape that appears as a simple, blocky, rectangular extension, possibly representing a structural or architectural component. The overall design is abstract, with clean lines, geometric shapes, and a limited color palette of white and midnight blue, evoking a modern, streamlined aesthetic.
- Color Model Selection Interface - The image should depict a user interface screen for selecting and displaying color models, specifically RGB, with various input fields and labels. The top section should include a dropdown menu labeled ‘Modelo color:’ set to ‘RGB’. Below that, there should be a text input box labeled ‘Nombre:’ with a dropdown arrow, indicating a list of color names. The main portion of the image is a table with multiple rows and columns containing labels and corresponding numeric values. On the left, there are labels for ‘R’, ‘G’, and ‘B’ with their values 5, 66, and 131, respectively. Adjacent to these are additional color model values: ‘C’ with 100, ‘M’ with 84, ‘Y’ with 24, ‘K’ with 16, ‘a’ with 2, ‘b’ with -43, and hex code ‘#054283’. The bottom part of the table shows other color component values: ‘H’ both at 211, ‘S’ at 96, ‘B’ at 51, and further representations for luminance (‘L’) at 27, lightness (‘L’) at 55, hue (‘H’) at 211, saturation (‘S’) at 93, and intensity (‘I’) at 71, along with a ‘Q’ value of 104. The interface elements, including labels, input fields, and dropdowns, are organized neatly within the table layout. The background of the table is white, and the labels and input boxes are separated by thin borders. The entire screenshot is displayed against a plain, light-colored background, with an intense blue vertical strip on the right edge of the image.
- Dome with Cross Topper - The image should depict a large, prominent dome structure with a series of evenly spaced, curved, vertical ribs or ribs extending from the base to the apex of the dome, creating a segmented appearance. The dome is topped with a small, rounded lantern-like feature that includes a cross at the very top, indicating a religious or ecclesiastical building such as a church or cathedral. The base of the dome includes a horizontal crest or band, and beneath it, there are small rectangles or windows along the lower edge, suggesting a decorative or functional architectural element. The color scheme is predominantly dark blue, giving the structure a solid, uniform appearance. The background should be plain or white, emphasizing the silhouette and details of the dome without additional context or scenery.
Color Palette
- Modelo color: RGB R: 5 G: 66 B: 131 C: 100 M: 84 Y: 24 K: 16 a: 2 b: -43 #054283 H: 211 S: 96 B: 51 L: 27 L: 55 H: 211 S: 93 I: 71 Q: 104
Typography
- Kometa Unicase Book GOBIERNO DE LA REPUBLICA DOMINICANA
- Artifex CF Book
- Artifex CF Extra Bold
- Aston Script Pro Bold
- HONORABLE GOBERNADORA Century Gothic
Visual Style
- Minimalist Abstract Background - The image should feature a simple, clean background with minimal elements, possibly illustrating an abstract or conceptual scene. It could include geometric shapes such as circles or squares, with variations in shades of gray or other neutral colors, arranged to suggest balance or symmetry. The composition might have subtle gradients or textures to add depth, with no specific objects or textual content, focusing on a modern, minimalist aesthetic.
- Abstract Modern Graphics - The image is a stylized, minimalistic graphic illustration with a predominantly dark blue background and white foreground elements. It depicts a set of three curved, parallel lines of varying widths, which extend diagonally from the lower left side of the image towards the upper right, suggesting motion or a sense of forward progress. These lines are positioned centrally and dominate the composition, with the largest curve on the left and the smaller ones to its right, converging towards a small, rectangular, white element situated at the upper right corner. In the lower part of the image, there is a horizontal white bar with three evenly spaced, small square blocks underneath it, suggesting a base or platform. The upper right corner contains a small white geometric shape that appears as a simple, blocky, rectangular extension, possibly representing a structural or architectural component. The overall design is abstract, with clean lines, geometric shapes, and a limited color palette of white and midnight blue, evoking a modern, streamlined aesthetic.
- Color Model Selection Interface - The image should depict a user interface screen for selecting and displaying color models, specifically RGB, with various input fields and labels. The top section should include a dropdown menu labeled ‘Modelo color:’ set to ‘RGB’. Below that, there should be a text input box labeled ‘Nombre:’ with a dropdown arrow, indicating a list of color names. The main portion of the image is a table with multiple rows and columns containing labels and corresponding numeric values. On the left, there are labels for ‘R’, ‘G’, and ‘B’ with their values 5, 66, and 131, respectively. Adjacent to these are additional color model values: ‘C’ with 100, ‘M’ with 84, ‘Y’ with 24, ‘K’ with 16, ‘a’ with 2, ‘b’ with -43, and hex code ‘#054283’. The bottom part of the table shows other color component values: ‘H’ both at 211, ‘S’ at 96, ‘B’ at 51, and further representations for luminance (‘L’) at 27, lightness (‘L’) at 55, hue (‘H’) at 211, saturation (‘S’) at 93, and intensity (‘I’) at 71, along with a ‘Q’ value of 104. The interface elements, including labels, input fields, and dropdowns, are organized neatly within the table layout. The background of the table is white, and the labels and input boxes are separated by thin borders. The entire screenshot is displayed against a plain, light-colored background, with an intense blue vertical strip on the right edge of the image.
- Dome with Cross Topper - The image should depict a large, prominent dome structure with a series of evenly spaced, curved, vertical ribs or ribs extending from the base to the apex of the dome, creating a segmented appearance. The dome is topped with a small, rounded lantern-like feature that includes a cross at the very top, indicating a religious or ecclesiastical building such as a church or cathedral. The base of the dome includes a horizontal crest or band, and beneath it, there are small rectangles or windows along the lower edge, suggesting a decorative or functional architectural element. The color scheme is predominantly dark blue, giving the structure a solid, uniform appearance. The background should be plain or white, emphasizing the silhouette and details of the dome without additional context or scenery.
Layout And Composition
- De igual manera, hacemos hincapié de que estos lineamientos son una pauta de inicio para la implementación correcta de elementos que influyen directamente a la composición visual de la marca, por lo que debe de consultarse de manera frecuente antes de hacer propuestas que puedan incumplir con las normas establecidas en este manual por GobEspaillatRD.