GoTo

Official Websites

• https://www.goto.com
• https://www.goto.com/meeting
• https://www.goto.com/download
• http://www.twitter.com/GoToCanada

Brand Guidelines

2022

Brand Summary

Mission

• To ensure the time you work is well-spent, so your time outside work can be better spent. GoTo creates flexible-work software that lifts you up, making communication, collaboration, IT management, and support tools easy to use, helping you reclaim your time and do your best work wherever you are [^1].

Core Values

• flexibility
• clarity
• partnership
• integrity
• consistency

Target Audience

• IT professionals and SMBs (small and medium-sized businesses), as well as partners who promote GoTo’s technology, solutions, and knowledge to customers globally [^2].

Personality Traits

• dynamic
• supportive
• clear
• collaborative
• professional

Visual Identity Overview

• The brand uses bold, modern typography, a bright yellow accent color, geometric shapes, and clean layouts. The logo is a primary asset, always used with specified colorways and clear space. Visuals emphasize clarity, movement, and partnership, with strict rules for logo usage, sizing, and placement to maintain consistency and legibility [^3].

Categories

Color Palette

• The logo is available in 2 colorways. To maintain consistency and legibility, only use the combinations of colors shown.
• Always use the logo artwork provided.
• To maintain consistency and legibility, our primary Go To black logo works on all our various secondary colors. We only use GoTo with a white underline on yellow.
• Do not change the logo color

Typography

• As a rule of thumb, avoid using all caps on product and solution names in headlines.
• When creating our product lockups, we use Atyp Display Semibold. We have a set rule for spacing the logo to ensure legibility at all sizes.
• Do not use fonts that mimic those in our logo wordmarks.

Logo Usage

• The logo is available in 2 colorways. To maintain consistency and legibility, only use the combinations of colors shown.
• Always use the logo artwork provided.
• We have two mono logos, these should be used only in exceptional circumstances, such as when color printing is not an option.
• The vertical version of the logo should only be used when space is limited.
• As with the primary version of the Partner Network logo, the monotone version should only be used in special circumstances when color printing is not an option.
• To ensure brand impact and legibility, we have specified a clear space rule for logo usage. This allows our logo the breathing space to always be clearly recognizable. This applies to the horizontal and vertical logos.
• To maintain legibility and brand integrity, avoid using the logo smaller than 65px wide in digital formats and 0.5in wide in print formats for the primary logo.
• Avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats for the secondary logo.
• Our logo is our primary asset, it should not be tampered with in any way. Here are some basic rules for our logo.
• Always use logo artwork provided. Do not copy/paste logos from Google or other sources online.
• The same applies to our product logos; do not alter or manipulate logo files provided by the Go To team.
• When using logos, please use the GoTo Partner Network logo to demonstrate the program you belong to; product logos represent what you are selling.
• Do not change the logo color.
• Do not redraw the logo.
• Do not stretch, rotate or distort the logo.
• Do not outline the logo.
• Do not add shadows/effects to the logo.
• Do not remove the underline.
• Ensure there is a clear difference between your company’s logo, the GoTo Partner Network logo and all GoTo product logos.
• Do not adopt marks or logos that are confusingly similar to ours or would be in conflict with our trademarked brands and logos.
• Do not incorporate any of our trademarks or logos into your products or product names, services or service names, trademarks, service marks, logos or company names.
• Do not alter our trademarks in any manner, including, but not limited to, changing proportion, color or shape of our trademarks or adding or removing any elements from the trademarks.
• Do not use fonts that mimic those in our logo wordmarks.
• The GoTo brand and/or any product logos should not be the same size as your company logo or be the first logo displayed. Instead, it should be a secondary element to your company’s logo.
• Do list ABC Telco logo first and larger; GoTo Partner Network Logo below and smaller.
• Do not list the GoTo Partner Network logo first, at the same size as the ABC Telco logo.
• To maintain consistency and legibility, our primary Go To black logo works on all our various secondary colors. We only use GoTo with a white underline on yellow.
• To ensure brand impact and legibility, we have specified a clear space rule for logo usage. This allows our logo the breathing space to always be clearly recognizable.
• To maintain legibility and brand integrity, avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats.
• Our logo can be placed in various positions across the page to allow imagery or text to align to it, in order to create visually dynamic layouts.
• Always ensure there is enough clearance space in the margins of the document to allow our logo to maintain legibility.

Tone And Messaging

• Your time matters. Whether you’re spending it with loved ones, taking on a big project, or planning your next great adventure. Do you know what shouldn’t matter? All the little stuff that wastes your time -or even worse, steals it. Mid-meeting audio glitches. Patchy remote access. Unhelpful support tools. The list goes on.
• At GoTo, we believe flexible-work software should lift you up, not weigh you down. That’s why we make communication & collaboration, IT management and support tools that make it easy for you do your best work, wherever. Solutions built for IT and ideal for SMBs, designed to help you reclaim your time, freeing you up to do the things you need, so you have more time to do the things you want. We’re here to ensure the time you work is well­spent, so your time outside work can be better spent.

Brand Values

• Your time matters. Whether you’re spending it with loved ones, taking on a big project, or planning your next great adventure. Do you know what shouldn’t matter? All the little stuff that wastes your time -or even worse, steals it. Mid-meeting audio glitches. Patchy remote access. Unhelpful support tools. The list goes on.
• At GoTo, we believe flexible-work software should lift you up, not weigh you down. That’s why we make communication & collaboration, IT management and support tools that make it easy for you do your best work, wherever. Solutions built for IT and ideal for SMBs, designed to help you reclaim your time, freeing you up to do the things you need, so you have more time to do the things you want. We’re here to ensure the time you work is well­spent, so your time outside work can be better spent.

Visual Style

• The logo is available in 2 colorways. To maintain consistency and legibility, only use the combinations of colors shown.
• Always use the logo artwork provided.
• We have two mono logos, these should be used only in exceptional circumstances, such as when color printing is not an option.
• The vertical version of the logo should only be used when space is limited.
• As with the primary version of the Partner Network logo, the monotone version should only be used in special circumstances when color printing is not an option.
• To ensure brand impact and legibility, we have specified a clear space rule for logo usage. This allows our logo the breathing space to always be clearly recognizable. This applies to the horizontal and vertical logos.
• To maintain legibility and brand integrity, avoid using the logo smaller than 65px wide in digital formats and 0.5in wide in print formats for the primary logo.
• Avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats for the secondary logo.
• Our logo is our primary asset, it should not be tampered with in any way. Here are some basic rules for our logo.
• Always use logo artwork provided. Do not copy/paste logos from Google or other sources online.
• The same applies to our product logos; do not alter or manipulate logo files provided by the Go To team.
• When using logos, please use the GoTo Partner Network logo to demonstrate the program you belong to; product logos represent what you are selling.
• Do not change the logo color
• Do not redraw the logo
• Do not stretch, rotate or distort the logo
• Do not outline the logo
• Do not add shadows/effects to the logo
• Do not remove the underline
• Ensure there is a clear difference between your company’s logo, the GoTo Partner Network logo and all GoTo product logos.
• Do not adopt marks or logos that are confusingly similar to ours or would be in conflict with our trademarked brands and logos.
• Do not incorporate any of our trademarks or logos into your products or product names, services or service names, trademarks, service marks, logos or company names.
• Do not alter our trademarks in any manner, including, but not limited to, changing proportion, color or shape of our trademarks or adding or removing any elements from the trademarks.
• Do not use fonts that mimic those in our logo wordmarks.
• The GoTo brand and/or any product logos should not be the same size as your company logo or be the first logo displayed. Instead, it should be a secondary element to your company’s logo.
• Do list ABC Telco logo first and larger; GoTo Partner Network Logo below and smaller.
• Do not list the GoTo Partner Network logo first, at the same size as the ABC Telco logo.
• Our corporate logo represents our business and the values that guide us. It’s vital that it is used with care and respect to ensure that all communications remain distinct and memorable.
• The GoTo is constructed using geometric shapes, primarily two upward moving arrows. The arrows give the wordmark a sense of direction and purpose.
• This sense of movement and direction is a perfect visual metaphor for GoTo’s exciting and dynamic brand purpose.
• We have two mono logos, these should be used only in exceptional circumstances, such as documents that require printing.
• To maintain consistency and legibility, our primary Go To black logo works on all our various secondary colors. We only use GoTo with a white underline on yellow.
• To ensure brand impact and legibility, we have specified a clear space rule for logo usage. This allows our logo the breathing space to always be clearly recognizable.
• To maintain legibility and brand integrity, avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats.
• Digital Minimum Width = 35px
• Print Minimum Width = 0.25in
• Our logo can be placed in various positions across the page to allow imagery or text to align to it, in order to create visually dynamic layouts.
• Always ensure there is enough clearance space in the margins of the document to allow our logo to maintain legibility.
• When creating our product lockups, we use Atyp Display Semibold. We have a set rule for spacing the logo to ensure legibility at all sizes.
• Minimum sizing Digital: X = 45px Print: X = 0.375in
• Our logo is our primary asset, it should not be tampered with in anyway. Here are some basic rules for our logo.
• Always use logo artwork provided.
• Do not stretch, rotate or distort the logo.

Layout And Composition

• To ensure brand impact and legibility, we have specified a clear space rule for logo usage. This allows our logo the breathing space to always be clearly recognizable. This applies to the horizontal and vertical logos.
• To maintain legibility and brand integrity, avoid using the logo smaller than 65px wide in digital formats and 0.5in wide in print formats for the primary logo.
• Avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats for the secondary logo.
• To maintain legibility and brand integrity, avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats.
• Our logo can be placed in various positions across the page to allow imagery or text to align to it, in order to create visually dynamic layouts.
• Always ensure there is enough clearance space in the margins of the document to allow our logo to maintain legibility.
• When creating our product lockups, we use Atyp Display Semibold. We have a set rule for spacing the logo to ensure legibility at all sizes.
• Minimum sizing Digital: X = 45px Print: X = 0.375in

Brand Architecture

• Brand Architecture This is our GoTo portfolio, featuring GoTo Connect and GoTo Resolve, our hero product brands.

Co Branding

• The GoTo Corporate Global Brand + Creative and Legal Teams have set the following criteria for joint and unications, campaigns and co-branded commmarketing materials developed by partners across the global GoTo Partner Network.
• It’s important for our customers to know and understand whether they’re working with a partner of GoTo or directly with GoTo or its products. The difference between the two is extremely important, and we ask that our partners take the responsibility to communicate the unique difference through naming, visual representation and branding. Your company’s logo, website, social media assets, email signatures and all other branding plays an important role in differentiating the two entities.
• We reserve the right to request that you rebrand, rebuild assets, and make any and all necessary changes to avoid trademark-infringing or improper brand use. We’d like to avoid these situations, which is why we ask that you consult these guidelines and adhere to the policies of a productive partnership!
• Ensure there is a clear difference between your company’s logo, the GoTo Partner Network logo and all GoTo product logos.
• Do not adopt marks or logos that are confusingly similar to ours or would be in conflict with our trademarked brands and logos.
• Do not incorporate any of our trademarks or logos into your products or product names, services or service names, trademarks, service marks, logos or company names.
• Do not alter our trademarks in any manner, including, but not limited to, changing proportion, color or shape of our trademarks or adding or removing any elements from the trademarks.
• Do not use fonts that mimic those in our logo wordmarks.
• The GoTo brand and/or any product logos should not be the same size as your company logo or be the first logo displayed. Instead, it should be a secondary element to your company’s logo.
• Do list ABC Telco logo first and larger; GoTo Partner Network Logo below and smaller.
• Do not list the GoTo Partner Network logo first, at the same size as the ABC Telco logo.
• Signature blocks in email similarly can be confusing to customers. Our partners can use the GoTo Partner Network logo in their signature block; however, it must be smaller than and secondary to your company’s logo in your signature block.
• Again, your email address, title and company name should not use GoTo or any of our product names.
• Please be transparent and honest in declaring your role as a partner of GoTo. Customers and the public should always be clear if they are hearing from a partner, or from GoTo directly.
• Never identify anyone at your company as a spokesperson for GoTo or any of our product brands.
• Employees of your company should not represent themselves as working for GoTo or any of our product brands, in any communications with customers, prospects, media or other audiences.
• Employees’ professional LinkedIn profiles or other social media profiles should not list GoTo or any of our product brands as their employer.
• Any press releases, blog posts, social media copy and other materials announcing your partnership with GoTo must be approved by the GoTo Public Relations team in advance. Please contact us at partnermarketing@goto.com for the process of developing co-marketing materials.
• Within any content created by the partner, customers should clearly understand the partnership relationship and the source of the content.
• In order to avoid confusion, please follow these guidelines when mentioning GoTo and our products: Do not lead with GoTo or any of our product names in the headline/title. Do not use the GoTo name or the name of our products in any part of your company’s name or your product/service names. Do not quote us (without permission). Do not release anything until you’ve received written approval from the GoTo Partner Marketing Team team.
• Videos should not be positioned as if coming from GoTo; customers should understand the message is coming from a partner.
• Any branding representation of GoTo and/or our products should be secondary to your own company’s branding.
• Co-branded videos must be reviewed by GoTo prior to going live, to ensure our brand standards are met. Please email partnermarketing@goto.com in advance with any video questions.

Social Media Guidelines

• For websites and social media profiles (including Facebook, Twitter, LinkedIn, Instagram, YouTube and all others), it must be clear that the partner company is a GoTo Partner Network reseller, and not trying to position themselves as if they are GoTo or one of its product or portfolio brands.
• A partner’s top-level website URL (the primary domain address) cannot use the GoTo name, GT or any GoTo product or portfolio brand name. However, sub-folders within the site can use the GoTo name or product brand name.
• Social media handles/URLs cannot contain the word GoTo, GT or any other product brand names or Trademarks.
• The GoTo Partner Network logo may be used as a secondary identifier on a partner’s social channel or website, but must not be the primary image.
• Again, it must be clear to customers that they’re engaging with a partner, and not directly with GoTo.
• All branding elements used by GoTo and our products are for the company’s use only.
• Do not use any portion of the GoTo logo or product logos as a wallpaper, or any associated brand design elements or photography on your websites or social channels, without explicit permission from official GoTo representatives.
• Do not take assets, visuals, videos, text copy or code from the GoTo website or any product website, and use/reproduce on your website as if it were your own.
• If provided with stock photography from your GoTo representative, those visuals cannot be used for any other use case other than promotion of GoTo or our products.
• Again, do not copy logos from Google or other sources online. Only use official logo files provided by your GoTo contact.
• Your social posts (visuals, videos and copy) should not appear to come from GoTo or our products. Do not use the GoTo logo or product logos in the social posts you create.
• Content from GoTo or any of our products’ social media channels can be distributed only by re-sharing (retweet, share, etc.). Your re-shared post should include GoTo’s original post, with any additional commentary you decide to add.
• Partners can share video links from GoTo’s YouTube channels, if there is a product video you want to highlight to your customers.
• Do not recreate a GoTo post as if it were your own content.
• If you’d like to create joint social posts, please see the Co-Marketing Materials section in this guide for the process of developing co-marketing materials.
• Partners may include our branded hashtag, #DiscoverGoTo in the copy of your social post only if the post visual and copy is clearly positioned as coming from a partner, not from GoTo.
• GoTo blog posts and press releases can be shared on your sites, if attributed back to us properly.
• If sharing a blog post from GoTo or one of our products, you must include a link to our original blog post, and include copy at the start clearly stating this piece of content “originally appeared on [insert name of blog here].”
• If sharing a GoTo press release, you must include a link to our original press release from the GoTo Newsroom.
• If you change the blog or press release copy in any way, it must be approved by the GoTo Public Relations team prior to posting. Please follow the submission and approval process in the Co-Marketing Materials section in this guide.
• Email communications received by partners from GoTo or our products should not be forwarded to your customer base as if it were your own content.
• We would discourage simply forwarding GoTo emails to your customers, to avoid any confusion as the will be receiving messaging directly from us.

Digital Guidelines

• To maintain legibility and brand integrity, avoid using the logo smaller than 65px wide in digital formats and 0.5in wide in print formats for the primary logo.
• Avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats for the secondary logo.
• Digital Minimum Width = 65px
• Digital Minimum Width = 35px
• To maintain legibility and brand integrity, avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats.
• Digital: X = 45px Print: X = 0.375in
• All branding elements used by GoTo and our products are for the company’s use only.
• Do not use any portion of the GoTo logo or product logos as a wallpaper, or any associated brand design elements or photography on your websites or social channels, without explicit permission from official GoTo representatives.
• Do not take assets, visuals, videos, text copy or code from the GoTo website or any product website, and use/reproduce on your website as if it were your own.
• If provided with stock photography from your GoTo representative, those visuals cannot be used for any other use case other than promotion of GoTo or our products.
• Again, do not copy logos from Google or other sources online. Only use official logo files provided by your GoTo contact.
• Your social posts (visuals, videos and copy) should not appear to come from GoTo or our products. Do not use the GoTo logo or product logos in the social posts you create.
• Content from GoTo or any of our products’ social media channels can be distributed only by re-sharing (retweet, share, etc.). Your re-shared post should include GoTo’s original post, with any additional commentary you decide to add.
• Partners can share video links from GoTo’s YouTube channels, if there is a product video you want to highlight to your customers.
• Do not recreate a GoTo post as if it were your own content.
• If you’d like to create joint social posts, please see the Co-Marketing Materials section in this guide for the process of developing co-marketing materials.
• Partners may include our branded hashtag, #DiscoverGoTo in the copy of your social post only if the post visual and copy is clearly positioned as coming from a partner, not from GoTo.

Print Guidelines

• To maintain legibility and brand integrity, avoid using the logo smaller than 65px wide in digital formats and 0.5in wide in print formats for the primary logo.
• Avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats for the secondary logo.
• Width = 0.5in
• Width = 0.25in
• To maintain legibility and brand integrity, avoid using the logo smaller than 35px wide in digital formats and 0.25in wide in print formats.
• Print Minimum Width = 0.25in
• Minimum sizing Digital: X = 45px Print: X = 0.375in

Naming Conventions

• Do not refer to the network as the “GoTo Connect Partner Network”, the “Resolve Partner Network”, etc.
• The partner network name should always be spelled out in full; do not abbreviate GoTo as GT.
• Partners should never use the GoTo name or any product or portfolio brand names in any part of your company’s name or your product/service names.
• The way our product and solution names appear in plain text may not match the way they look as logos. The capitalization and spacing between elements can differ depending on the product or solution (legacy, newly rebranded, etc.) So make sure you follow exactly how they’re written here. As a rule of thumb, avoid using all caps on product and solution names in headlines.
• A partner’s top-level website URL (the primary domain address) cannot use the GoTo name, GT or any GoTo product or portfolio brand name. However, sub-folders within the site can use the GoTo name or product brand name.
• Social media handles/URLs cannot contain the word GoTo, GT or any other product brand names or Trademarks.
• Do not use the GoTo name or the name of our products in any part of your company’s name or your product/service names.

Additional Properties