Government of Ireland

Official Websites

• https://www.gov.ie
• https://www.ireland.ie
• https://www.mygovid.ie
• http://www.gov.ie

Brand Guidelines

2018

Brand Summary

Mission

• To streamline government communications and make engagement with citizens simpler and better through a unified visual identity system [^1].

Core Values

• clarity
• consistency
• respect
• simplicity
• coherency
• flexibility
• unity
• diversity

Target Audience

• Citizens of Ireland, government departments, agencies, and representatives at home and abroad [^2].

Personality Traits

• authoritative
• professional
• approachable
• neutral
• modern

Visual Identity Overview

• The visual identity is built around the State Harp emblem, a consistent mark, a defined color palette (State Green, State Gold, white, black, greys, and secondary colors), primary and secondary typefaces, and a housestyle graphic device. The system emphasizes clear structure, typographic hierarchy, and adaptable layouts for diverse government communications [^3].

Categories

Brand Imagery

• Images can be used on the bottom section of the report and framed within the housestyle graphic. Overlays of solid or graduated colour can be used to add visual interest. This option keeps the headline type against a white background making it easier to layout and maintain legibility of the type.
• Covers can be created with full images, or as illustrated here, with multiple images. When using this approach be sure to maintain the legibility of the headline by placing it against a low contrast background.
• Images can be used to recognise the diversity of activity across government. The banners illustrated here are for illustrative purposes only.
• The centred version of the mark is presented against white and above an image that is contained within the housestyle element.
• Images can be introduced to an announcement to assist engagement with the content by adding to the stand-out or attractiveness of the communication.
• An image can be used to embellish or highlight focus of message. When selecting an image consider how it supports the communication of your message and the overall aesthetic it helps to create.
• The colour of the housestyle graphic picks up on a dominant colour from within the image.
• Images can be introduced to the announcement to assist in the public identifying the theme or to add to the stand-out and attractiveness of the communication.
• Care should be taken when placing the text over an image to ensure appropriate contrast.
• The housestyle graphic is filled with a full image. Note that the image has as an overlay of colour behind the text to ensure good readability.

Color Palette

• State Green and State Gold are used in the construction of official marks and are the main colours used when identifying the government. White should also be considered a colour within the identity system.
• Supporting these primary colours we also use black and two tones of grey with many of the core applications of the identity.
• State Green: PMS 3292, CMYK 100, 0, 50, 60, RGB 0, 77, 68, HEX #004D44
• State Gold: PMS 872, CMYK 0, 11, 50, 40, RGB 163, 145, 97, HEX #A39161
• Black: Process Black, CMYK 0, 0, 0, 100, RGB 0, 0, 0, HEX #000000
• Dark Grey: PMS 418, CMYK 0, 0, 12, 75, RGB 86, 81, 82, HEX #565148
• Light Grey: Warm Grey 1, CMYK 0, 0, 4, 8, RGB 237, 236, 229, HEX #EDECE5
• Secondary colours are used to reflect the variety and diversity of content across government. Colours should be selected to reflect subject matter being presented.
• We recommend the number of secondary colours used in combination to be no more than two or three.
• Mark artworks are supplied in PNG, EPS and SVG formats.
• Use the colour version of the mark against white or off-white backgrounds. Off-white backgrounds are acceptable but only if they are tonally lighter than 5% black.
• Use the colour reverse version of the mark against dark coloured backgrounds such as State Green. Ensure that the colour of the State Harp has sufficient contrast against the background colour.
• Use the white version of the mark against mid-tone or dark coloured backgrounds.
• Use the single colour version of the mark against light coloured backgrounds.
• The white version of the mark is recommended when placing the mark on low-contrast dark areas of image backgrounds.
• The single colour version of the mark is recommended when placing the mark on low-contrast light areas of image backgrounds. Note that in this example the single colour artwork is reproduced in State Green.
• Do not use the colour mark against colour image backgrounds. Always ensure the mark can be read easily against the background.
• Do not use the mark against high contrast elements of image backgrounds. Always ensure the mark can be read easily against the background.
• The correct version of the mark should be selected to suit the background against which it is being placed. The mark should only be used against a low-contrast background.
• We recommend that if under 10mm the mark is used in single colour.
• Printed in State Green and State Gold on white uncoated wove paper stock, ±130gms.
• State Green: PMS 3292U
• State Gold: PMS 872U*
• *Foil blocking If preferred the State Harp can also be foil-blocked in gold.
• Printed in State Gold, on white uncoated wove paper stock, ±130gms.
• *Foil blocking If preferred the State Harp can be foil-blocked in gold.
• Printed in State Green and State Gold, both sides on white uncoated wove card stock, >350gms.
• State Green: RGB 0, 77, 68 HEX #004D44
• Dark Grey: RGB 86, 81, 82 HEX #565148

Typography

• The visual identity system consists of two primary typefaces: Lato (a sans serif typeface) and Quadraat OT (a serif typeface). These two typefaces should be used for all professionally designed items.
• The styles and weights of Quadraat OT used within the identity system are: Bold; Bold italic; Regular; Italic. Note that Quadraat OT is an OpenType (OT) typeface.
• Lato is available in 16 styles, including Light, Regular, Bold, and Black weights with their corresponding italic versions.
• In certain situations it may not be possible to install or embed the primary typefaces for use in a document. In these instances system typefaces (typefaces that are already installed in your computer system) can be used. We refer to these typefaces as our secondary typefaces. Uses include MS Word and PowerPoint documents.
• Our secondary typefaces are Arial (a sans serif typeface) and Georgia ( a serif typeface).
• eLetterheads and PowerPoint templates are created using Arial and Georgia.
• Using a grid to structure the design of reports and brochures supports consistency and coherency across all publications.
• The standard A4 grid is based on nine columns on a 12pt baseline grid. The grid facilitates dynamic layouts as well as single column correspondance or reports.
• Please refer to the typography pages in section 1 of this guideline for suggestions on type sizes.
• When using both primary typefaces in combination Lato should be used at 90% the size of Quadraat. This will align x and caps-height of both typefaces.
• Operational documents created in MS Word are typically single columns of type. In these instances the recommended size and line spacing for our primary typefaces are as follows: Lato 10.5pt on 16pt line spacing. Quadraat OT 11.5pt on 16pt line spacing.
• Operational documents created in MS Word are typically single columns of type. In these instances the recommended size and line spacing for our secondary typefaces are as follows: Arial 10.5pt on 16pt line spacing. Georgia 11pt on 16pt line spacing.
• Please do not change the size or style of typography specified.
• Signatures should be formatted in a consistent way at the end of all emails. Typeface Arial (Bold, Regular, Italic) Size: 9 pt / Line spacing: 12 pt
• The embedding of images or graphics in to your email signature is not recommended.

Logo Usage

• Only use master artwork when reproducing the State Harp. Master artworks of the State Harp can be identified by the following: — There are 12 strings on the State Harp — The outer edge uses a thicker line — There is only a single element in the foot
• The State Harp should always face left.
• The strings should always be vertical.
• A minimum clear space should be maintained around the State Harp at all times.
• The State Harp is the official emblem and symbol of the state government. The State Harp should only be used to identify government initiatives and communications, and should always be used in a manner that affords it appropriate status and respect.
• Please only use official artworks when reproducing government and departmental marks. Do not attempt to create your own versions of the mark.
• When referring to the size of a mark we reference the length of its tapered line in millimetres.
• The mark is available in three different lock-ups: standard, centred and vertical.
• A compact version has been created for the Government Mark only.
• The standard lock-up is the default version of the mark to be used. This lock-up is typically placed in the top left or bottom right corner of an item.
• The compact lock-up is used for the government mark only in instances where a horizontal lock-up is preferred and space is limited.
• The centred lock-up is used in instances where it is preferable for the typography to be centred under the State Harp.
• The vertical lock-up is also centred and is only ever used for applications with a strong vertical bias such as the front of a lectern, vertical flags or banners.
• Marks are provided in a variety of formats to suit the background against which they are being placed.
• Mark artworks are supplied in PNG, EPS and SVG formats.
• PNG files are bitmap files to be used in general office applications such as MS Word, PowerPoint or Email. Note that PNG can be used in place of a JPG file.
• EPS files are ‘vector files‘ and should be used for professionally designed items such as brochures or signage. EPS are typically used in professional design programmes such as Adobe Illustrator or InDesign.
• SVG is a high-quality vector format for use on websites and other digital formats. The standard version of each mark is supplied in SVG file format.
• Use the colour version of the mark against white or off-white backgrounds. Off-white backgrounds are acceptable but only if they are tonally lighter than 5% black.
• Use the colour reverse version of the mark against dark coloured backgrounds such as State Green. Ensure that the colour of the State Harp has sufficient contrast against the background colour.
• Use the white version of the mark against mid-tone or dark coloured backgrounds.
• Use the single colour version of the mark against light coloured backgrounds.
• The white version of the mark is recommended when placing the mark on low-contrast dark areas of image backgrounds.
• The single colour version of the mark is recommended when placing the mark on low-contrast light areas of image backgrounds. Note that in this example the single colour artwork is reproduced in State Green.
• Do not use the colour mark against colour image backgrounds. Always ensure the mark can be read easily against the background.
• Do not use the mark against high contrast elements of image backgrounds. Always ensure the mark can be read easily against the background.
• The correct version of the mark should be selected to suit the background against which it is being placed. The mark should only be used against a low-contrast background.
• The space around the mark should be left clear of other graphic elements. When using the mark within a graphic box the sides should not come too close to the mark itself.
• Clear space should be left around the mark. We recommend a minimum of quarter of the height of the mark is left clear on all sides.
• If you need to place the mark in a box against a background make sure that minimum space is left around the mark.
• Incorrect use. The box into which the mark has been placed should have the minimum clear space around the mark.
• SUGGESTED SIZING A3 26mm A4 22mm A5 18mm
• When sizing the mark, consideration should be made for the process being used to reproduce or print the mark and the material on which it is being reproduced or printed.
• We recommend that if under 10mm the mark is used in single colour.
• The standard mark should be placed at either the top left or bottom right corner as illustrated here.
• Positioning the mark in the top left is generally used for operational items such as reports, and text based announcements. These are items that lead with the government or department and the content below aligns with the wordmark.
• Positioning the mark in the bottom right is generally used for announcements or promotional activity where the message or specific campaign is leading.

Visual Style

• Strings should be vertical
• Harp should always face left
• Thicker outer line
• Correct artwork should have a single element in the foot of the harp
• KEEP CLEAR SPACE AROUND HARP
• Only use master artwork when reproducing the State Harp. Master artworks of the State Harp can be identified by the following: — There are 12 strings on the State Harp — The outer edge uses a thicker line — There is only a single element in the foot
• The State Harp should always face left.
• The strings should always be vertical.
• A minimum clear space should be maintained around the State Harp at all times.

Layout And Composition

• The space around the mark should be left clear of other graphic elements. When using the mark within a graphic box the sides should not come too close to the mark itself.
• Clear space should be left around the mark. We recommend a minimum of quarter of the height of the mark is left clear on all sides.
• If you need to place the mark in a box against a background make sure that minimum space is left around the mark.
• Incorrect use. The box into which the mark has been placed should have the minimum clear space around the mark.
• When referring to the size of a mark we reference the length of its tapered line in millimetres.
• SUGGESTED SIZING A3 26mm A4 22mm A5 18mm
• When sizing the mark, consideration should be made for the process being used to reproduce or print the mark and the material on which it is being reproduced or printed.
• We recommend that if under 10mm the mark is used in single colour.
• The standard mark should be placed at either the top left or bottom right corner as illustrated here.
• Positioning the mark in the top left is generally used for operational items such as reports, and text based announcements. These are items that lead with the government or department and the content below aligns with the wordmark.
• Positioning the mark in the bottom right is generally used for announcements or promotional activity where the message or specific campaign is leading.
• TOP LEFT A4 22mm 17mm 17mm A5 18mm 14mm 14mm
• BOTTOM RIGHT A4 22mm 17mm 12mm A5 18mm 14mm 10mm
• Using a grid to structure the design of reports and brochures supports consistency and coherency across all publications.
• The standard A4 grid is based on nine columns on a 12pt baseline grid. The grid facilitates dynamic layouts as well as single column correspondance or reports.
• Grid construction specifications are indicated on the next page.
• A4 GRID Using a grid to structure the design of reports and brochures supports consistency and coherency across all publications. The standard A4 grid is based on nine columns on a 12pt baseline grid. The grid facilitates dynamic layouts as well as single column correspondance or reports.
• The standard grid offers a wide range of layouts. Illustrated here are some of the many possible ways it can be used to structure content.
• Single column layouts occupy eight columns of the grid and leavw the left hand column free. This reduces the line length and supports readability of the text.
• For two column layouts the left hand column is also left free and the text occupies 2 x 4 columns of the grid.
• For three column layouts all nine columns of the grid are used in a 3 x 3 column configuration.
• Multi column / headline over image This layout illustrates use of a large introductory image over which the headline is placed. The introduction text spans eight columns, while the body text spans 2 x 4 columns.
• This layout illustrates how the grid can be used for newsletter layout by combining variations of column options to distinguish between articles.
• This layout illustrates the grid being used to present a set of sub-articles. The headline and image for each occupies the left three columns of the grid while the body text for each spans the remaining 2 x 3 columns.
• The housestyle graphic is used to establish a recognisable housestyle across print and digital communications. 1 Two or more overlapping shapes are used and are constructed using an angle of 15°. 2 The overall direction should appear to move upwards as the eyes moves from left to right.
• Covers can also be differentiated by changing the colour of this graphic or by including images or illustrations within it. Examples of colour use are illustrated in Section 2 of this guideline.
• In all cases the emphasis should create an upward movement from left to right.
• The housestyle graphic is versitile enough to be used a wide variety of ways while creating a coherent housestyle. Note how it can be inverted to accommodate the mark in the top left or bottom right of a layout.
• A 22mm mark is placed in the top left corner. The Government 1 • Mark should be considered default and used for reports aimed at the general public. Operational reports for internal use, or that address a 3 • department specific audience may use the Department Mark.
• Text on the cover of the report should align with the text in the wordmark. This gives the page structure and clear hierarchy.
• Headline and subhead are placed an appropriate distance below the mark with weight of type being used to create hierarchy between headline and subheading.
• The housestyle graphic is used to establish a recognisable housestyle across print and digital communications. Covers can be differented by changing the colour of this graphic or by including images or illustrations within it. The proportions can also be changed but the angle of 15° should be maintained.
• When the report carries the Government Mark the endorsement line can acknowledge the department(s) involved in the preparation of the report. The most appropriate URL (website address) should be set in Lato Black beneath the endorsement line. The endorsement line and URL are set in 10.5/12pt Lato Regular and Lato Black.
• This page illustrates how report covers can be differentiated through the use of colour. In these examples only the main colour panel is changed and a muted colour palette is used in combination with overlaying graduations of warm grey to create an understated tone and difference between reports. This approach is recommended for internal reports and working documents, or where a neutral expression is more appropriate.
• This page illustrates how the use of more saturated colours in different combinations can create a more expressive design while accentuating the difference between covers. Colours can be chosen to reflect the tone, character or subject matter to which they refer. When combining colours in this way, more skill is required to ensure that an appropriate aesthetic is achieved.
• Images can be used on the bottom section of the report and framed within the housestyle graphic. Overlays of solid or graduated colour can be used to add visual interest. This option keeps the headline type against a white background making it easier to layout and maintain legibility of the type.
• Covers can be created with full images, or as illustrated here, with multiple images. When using this approach be sure to maintain the legibility of the headline by placing it against a low contrast background.
• The banners illustrated here lead with the core identity or an image. These basic banners are used to identify the government or specific departments at events.
• The centred version of the mark is presented against State Green.
• The centred version of the mark is presented against white above the housestyle graphic in State Green. In this context other colours from the extended colour palette could be introduced for additional banners.
• The centred version of the mark is presented against white and above an image that is contained within the housestyle element.
• Images can be used to recognise the diversity of activity across government. The banners illustrated here are for illustrative purposes only.
• Banners can be created with the mark appearing against either white or State Green depending on the preferred tonality and context for the banner.
• Using the mark against white conveys a fresher more contemporary tone.
• Using the mark against State Green conveys greater strength and authority.

Identity Management

• At the heart of effective identity management is shared understanding.
• Now that you understand our unified visual identity, we need to ensure that we manage it effectively. Managing an identity is like tending to a garden. It is a constant process to ensure that we retain coherency while allowing new ideas to flourish.
• Creating a piece of communications will require you to write a brief, create a design, and in many cases have the design printed or produced in some fashion. This simple check-list provides you with the top-line considerations for each stage of the process.
• When preparing a brief or creating an item of communications, please consider the following: The specific objective you wish to achieve The specific audience you wish to connect with and the ideas that will resonate with them The context within which that connection will be made The feelings and thoughts you wish to evoke The limitations and possibilities of the proposed communications channels How you might simplify, humanise or energise the information to communicate more effectively.
• Before starting to design, check that you have the following: A clear brief with an understanding of the specific audience and objectives An understanding of the visual identity building blocks and the unified visual identity for government Original mark artworks and the primary typefaces required for informational texts Identified artwork and copy writing requirements Supplied information arranged into a clear hierarchy to focus messages and ensure simple, effective impact Considered copy (and if required imagery) that engage with the intended audience.
• When producing artwork, ensure that the following are addressed: Original mark artwork has been used in the right colour and with appropriate visibility The specified typefaces have been used for informational texts Headlines have been given appropriate typographic contrast and sub-headings are used as appropriate within body copy The style and tone are appropriate to the audience and consistent with the housestyle The housestyle graphic device is used effectively if required – and not over-used! The final design is as simple and focused on desired objectives and outcomes.

Endorsement Guidelines

• Should endorsement logos (e.g. the use of recycled paper, public initiatives, or service assurance marks) be required they should be printed in a 40% tint of State Green in the bottom right corner of the letterhead. They should be kept separate from the contact information in the footer.
• When the report carries the Government Mark the endorsement line can acknowledge the department(s) involved in the preparation of the report. The most appropriate URL (website address) should be set in Lato Black beneath the endorsement line. The endorsement line and URL are set in 10.5/12pt Lato Regular and Lato Black.
• A supporting line is used at the top of the announcement. This line can be used to acknowledge the government and departmental role.

Report Cover Guidelines

• 1 Mark A 22mm mark is placed in the top left corner. The Government 1 • Mark should be considered default and used for reports aimed at the general public. Operational reports for internal use, or that address a 3 • department specific audience may use the Department Mark.
• 2 Alignment of text Text on the cover of the report should align with the text in the wordmark. This gives the page structure and clear hierarchy.
• 3 Headline copy Headline and subhead are placed an appropriate distance below the mark with weight of type being used to create hierarchy between headline and subheading.
• 4 Housestyle graphic The housestyle graphic is used to establish a recognisable housestyle across print and digital communications. Covers can be differented by changing the colour of this graphic or by including images or illustrations within it. The proportions can also be changed but the angle of 15° should be maintained.
• 5 Endorsement and web address When the report carries the Government Mark the endorsement line can acknowledge the department(s) involved in the preparation of the report. The most appropriate URL (website address) should be set in Lato Black beneath the endorsement line. The endorsement line and URL are set in 10.5/12pt Lato Regular and Lato Black.
• DIFFERENTIATION This page illustrates how report covers can be differentiated through the use of colour. In these examples only the main colour panel is changed and a muted colour palette is used in combination with overlaying graduations of warm grey to create an understated tone and difference between reports. This approach is recommended for internal reports and working documents, or where a neutral expression is more appropriate.
• EXPRESSION This page illustrates how the use of more saturated colours in different combinations can create a more expressive design while accentuating the difference between covers. Colours can be chosen to reflect the tone, character or subject matter to which they refer. When combining colours in this way, more skill is required to ensure that an appropriate aesthetic is achieved.
• Images can be used on the bottom section of the report and framed within the housestyle graphic. Overlays of solid or graduated colour can be used to add visual interest. This option keeps the headline type against a white background making it easier to layout and maintain legibility of the type.
• Covers can be created with full images, or as illustrated here, with multiple images. When using this approach be sure to maintain the legibility of the headline by placing it against a low contrast background.

Signage Guidelines

• Signs can be subject to local planning requirements and limitations on space or location. When considering a sign, consideration should be given to the most appropriate format for the specific context.
• Use the standard mark when creating horizontal panel signs or where the mark is used as a header for floors or directions as illustrated below.
• The centred mark can be used for square or vertical formats.
• Note how on listing signs the information aligns with the wordmark.
• STATE GREEN Signs can be created using a State Green panel. Possible materials include enamelled steel, powder-coated steel or Alucabond. The State harp should be applied in gold and the line and wordmark in white.
• WHITE Signs can be created using a white panel. Possible materials include enamelled steel, powder-coated steel or Alucabond. The State Harp should be applied in gold and the line and wordmark in State Green.
• BRASS When creating a brass panel sign the mark should be etched into the plate and enamel filled in black.
• BRUSHED STEEL When creating a brushed steel panel sign the mark should be etched into the plate and enamel filled in either black, dark grey or State Green.
• Note: the State Harp should not be used in gold against brass or brushed steel.

Email Signature Guidelines

• Signatures should be formatted in a consistent way at the end of all emails.
• Typeface Arial (Bold, Regular, Italic) Size: 9 pt / Line spacing: 12 pt
• —— 1 • John Smith BA, MBA 2• Job Title ——

• 1	Bold, State Green	3 •
  2	Italic, State Green	4•
  3	Bold, State Green	5•
  4	Italic, State Green	6•
  5	Bold, Dark Grey
  6	Regular, Dark Grey
  7	Italic, Dark Grey

• The divider lines between the sections of information is created by setting two em [—] dashes. Please take note of the line spaces inserted between sections of information.
• An Roinn Talmhaíochta, Bia agus Mara Department of Agriculture, Food and the Marine Address 1, Address 2, City/town, County, Eircode. (Gaelige) Address 1, Address 2, City/town, County, Eircode (English) —— M +353 (0)870 850 1233 T +353 (0)1 463 2300 F +353 (0)1 459 6893 www.gov.ie —— Legal footer / Disclaimers to go here.Onsecat volor restem exerum que prore nam incium voloreste si con con pre, et est omnihilignis sendi dolore, sunte pratur magnatem apientem velibus non con pora volo ea atias expel molupta quos ulpa dis ea quae dus, cus, consequ iandita temqui doloruptae porerestio. Nem ut quossi nonsentem si quo ent officti usdamet omnit laborep udanimil expe plitem. Itas parum atem.
• The embedding of images or graphics in to your email signature is not recommended.

• 	RGB	HEX
  State Green	0, 77, 68	#004D44
  Dark Grey	86, 81, 82	#565148

Presentation Template Guidelines

• MS PowerPoint presentation templates have been designed to assist in the creation of effective and consistent presentations. The template uses the Arial typeface (available on all computers). The presentation is set to a 16:9 ratio, the standard for most screens and presentations used today.
• PRINT OR SCREEN The State Green title and chapter slides are preferred for screen presentations.
• If you wish your presentation to be more print friendly we suggest that you use the white background title or chapter slides option.
• • State Green background title and chapter slides
• • White background title and chapter slides

Letterhead Guidelines

• PRE-PRINTED LETTERHEAD The preprinted letterhead paper is used in combination with a Microsoft Word document set to the correct margins and type styles. The word template contains no graphics.
• This page outlines the difference between using the pre-printed letterhead and an eLetterhead.
• eLETTERHEAD The eLetterhead is a Microsoft Word template that contains the header and footer graphics. This allows you to print out the correspondence on a blank sheet of paper or to generate a PDF for email or electronic distribution.
• PRINT SPECIFICATION Printed in State Green and State Gold on white uncoated wove paper stock, ±130gms.
• Colour State Green: PMS 3292U State Gold: PMS 872U*
• *Foil blocking If preferred the State Harp can also be foil-blocked in gold.
• Artwork templates Adobe InDesign (CC version) templates are available for the creation of pre-print artwork. The typeface Lato is required. This artwork is also used to print the continuation sheet but only the gold plate is printed.
• Please take note of how telephone numbers are created. No brackets or full stops are used.
• Page margins in MS Word Left: 30mm / Right: 30mm Header: 45mm / Footer: 30mm
• Address & contact details Please provide your printer or artworker with the correct address and contact details in Irish and English. They can input the details on the InDesign template before printing the pre-printed letterhead. Note that the address appears in Irish (Lato Bold) and English (Lato Regular). Telephone numbers, email addresses, and web addresses are not inserted twice.
• Additional marks / logos Should endorsement logos (e.g. the use of recycled paper, public initiatives, or service assurance marks) be required they should be printed in a 40% tint of State Green in the bottom right corner of the letterhead. They should be kept separate from the contact information in the footer.
• PRINT SPECIFICATION Printed in State Gold, on white uncoated wove paper stock, ±130gms.
• Colour State Gold: PMS 872U*
• *Foil blocking If preferred the State Harp can be foil-blocked in gold.
• To print the continuation sheet use the pre-print artwork and only print the gold plate.
• Page number The page number appears in the footer in 8pt Arial. The page number should align with the main body of text.
• Header If putting a runner header in the document, the header text should be inserted in 8pt Arial and align with the body of the text. Its location is indicated in blue lines in the header of the page above.
• An eLetterhead template is supplied in MS Word. This contains the graphics within the header and footer and does not require a pre-printed letterhead.
• The template is created using the system typeface Arial. No additional typefaces are required for regular use.
• eLetterheads can be exported to PDF if the correspondence is being sent electronically.
• ADDRESS & CONTACT DETAILS Please note that the specific address and contact details need to be saved into the document footer. Once updated with this information the document should then be saved as a template file (.docx) and shared for use across the department or specific departmental unit as appropriate.

Business Card Guidelines

• Double-sided
• Format: 54mm x 85mm
• Printed in State Green and State Gold, both sides on white uncoated wove card stock, >350gms.
• The cards are double-sided with Irish one side and English on the other.
• Colour
• State Green: PMS 3292U
• State Gold: PMS 872U*
• *Foil blocking
• If preferred the State Harp can be foil-blocked in gold.
• Artwork templates
• Adobe InDesign (CC version) templates are available for the creation of business cards. The typeface Quadraat OT is required. Please do not change the size or style of typography specified.
• Please take note of how telephone numbers are created. No brackets or full stops are used.

Additional Properties