Granite

📋 2 Guidelines

🔗 Connections

Sector

Construction

Region

Usa

Guideline Year

2018 2011

Language

English

Tags

Construction

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To provide a cohesive and consistent presence across all marketing and communications materials, ensuring ongoing recognition and a strong brand image built on strength, trust, integrity, quality, and professionalism [^1].
Core Values
  • strength
  • trust
  • integrity
  • quality
  • professionalism
  • excellence
Target Audience
  • Employees, customers, partners, subcontractors, vendors, suppliers, and shareholders [^2].
Personality Traits
  • innovative
  • bold
  • contemporary
  • professional
  • unified
  • consistent
Visual Identity Overview
  • Granite’s visual identity centers on a strong, contemporary logo with solid letterforms, signature green and yellow colors, and clear guidelines for logo usage, color palette, and typography. The brand emphasizes clarity, consistency, and professionalism in all visual elements [^3].

Categories

Logo Usage
  • Granite’s primary logo is represented horizontally. The trademark symbol ™ is an integral part of the logo that must not be separated. The logo shown on this page should be used for brand introduction in creative pieces and communication materials.
  • When aligning with outside entities, the use of our logo must be evaluated on a case-by-case basis. This is necessary because of possible legal and copyright infringements and special business circumstances. For guidelines and approval, contact the Corporate Communications Department at (559) 441-5745 or logo@gcinc.com.
  • This logo is available for download in various formats at http://www.graniteconstruction.com/ download/.
  • The secondary logo should be used only when the available horizontal space is limited. It should not be used as an introduction to the Granite brand. The oversized G and word mark must be used together along with the trademark symbol ™; they should never be used as individual elements.
  • This logo is available for download in various formats at http://www.graniteconstruction.com/download/.
  • Take care when placing the logo close to graphic elements. Refer to the measurements shown here for the amount of clear space required around the logo.
  • X = minimum clear space measure
  • Clear space frames the logo, separating it from other elements such as headlines, text, images, and the outside edge of printed materials. Clear space exceptions may be based on specific application requirements but require the prior approval of the Corporate Communications Department.
  • Do not link other elements such as names, logos, or symbols to the primary logo. The logo cannot be altered, modified, distorted, or reoriented in any way except to change its overall size. Any attempt to do so is a direct violation of our brand identity standards. Whenever possible the primary logo should be represented in full color on a white background
  • DO NOT stretch or skew the Granite identity.
  • DO NOT rotate the identity to a diagonal angle.
  • DO NOT change the typeface.
  • DO NOT change the color of the identity.
  • DO NOT alter the proportions of the elements or use the G alone.
  • DO NOT add shapes, graphics, or text to the identity.
  • DO NOT add a drop shadow or any other effects to the identity.
  • DO NOT add facility names to the identity.
  • DO NOT use the identity without the™.
  • Do not link other elements such as names, logos, or symbols to the secondary logo. The logo cannot be altered, modified, distorted, or reoriented in any way except to change its overall size. Any attempt to do so is a direct violation of our brand identity standards. Whenever possible the secondary logo should be represented in full color on a white background.
  • DO NOT use the G alone or alter the proportions of the elements.
  • Two distinctive colors make up Granite’s identity: Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). Depending on the type of paper (uncoated or matte/dull coated) selected for the project, you must specify the appropriate uncoated or matte Pantone color. Specific attention should always be given to accurately matching the Granite colors.
  • When reproducing the logo with embroidery, the trademark symbol ™ must be included. Contact the Corporate Communications Department at (559) 441-5745 or logo@gcinc.com.
  • When possible the logo should be printed in Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). If a four-color process is used to reproduce the identity, ask the printer to create what he believes is the closest process match when printing on white or colored stock.
  • For color backgrounds: 1. On neutral gray the Granite logo can be printed in full color. 2. On black the logo should be Granite Yellow (Pantone 1235) and white. 3. On green the logo should be Granite Yellow (Pantone 1235) and white.
  • If a color application cannot be achieved, the Granite logo should be printed in grayscale or black. The logo cannot be reproduced in any other colors.
  • Grayscale: 1. In grayscale print the logo in black with a 50% black graphic. 2. On a neutral background, print the logo in black with a 50% black graphic. 3. On a black background, print the logo white with a 50% black graphic.
  • Black-and-white: 4. When grayscale is not available, print the logo in all black. 5. On a neutral background, print the logo in all black. 6. On a black background, print the logo in white.
  • For color backgrounds: 1. On neutral gray the logo can be printed in full color. 2. On black the logo should be Granite Yellow (Pantone 1235) and white. 3. On green the logo should be Granite Yellow (Pantone 1235) and white.
  • When applying the logo to safety vests and hard hats follow the minimum standards outlined here. Hard hats: • Use secondary logo in full color • Minimum logo size of 2.5" wide by 4.0" tall Safety vests: • Use secondary logo in all black • Size will depend on space requirements; largest size possible should be used • Apply logo to center back of vests
  • Due to the variability in the sizes and styles of hard hats and safety vests/shirts used throughout the company, logo application may vary based on space requirements. For questions or concerns regarding proper logo application on small tools, please contact the Corporate Communications Department at (559) 441-5745 or /ogo@gcinc.com.
  • Although Granite’s plant facility signs may vary depending on the space allotted, all future signage should contain the elements shown in the example detailed here.
  • To ensure maximum cost-savings and production quality and consistency, stationery items and Business Entity business cards are printed by OfficeMax ImPress.
  • As most forms are rendered electronically, the Granite logo must appear in full color. When forms are printed in one color (black), the Granite logo may appear in black. (It is always preferable to include the logo in full color when possible.)
  • Maintain the minimum clear space required around the logo.
  • Do not link the logo to a department or division name.
  • When creating forms, the Granite logo is always embedded to make the documents transportable across all computer systems. Logos are available on Granite’s download page at http://www.graniteconstruction.com/download/.
  • To access this page, please visit http://www.graniteconstruction.com/download/.
  • This site provides the Granite logo in formats for both general, everyday business purposes as well as for professional/designer use.
  • For Microsoft Word, Excel, PowerPoint, and Publisher documents that will be printed on an office inkjet or laser printer: use the JPEG, GIF, TIFF, PNG, or BMP file closest in size to what you need. Resize if necessary by selecting the logo and dragging a corner.
  • For Microsoft PowerPoint presentations, email, or other electronic uses: use the GIF or JPEG file closest in size to what you need. Resize if necessary by selecting the logo and dragging a corner.
  • For large-format or professional-quality needs: use the Illustrator, EPS, or PSD files.
Color Palette
  • Few communication tools are more powerful than the use color. Two distinctive colors make up Granite’s identity: Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). Depending on the type of paper (uncoated or matte/dull coated) selected for the project, you must specify the appropriate uncoated or matte Pantone color. Specific attention should always be given to accurately matching the Granite colors.
  • The secondary color palette is also shown on this page. These are the preferred color choices to help you in your design and communication efforts.
  • Corporate Colors Pantone 349 Pantone 1235 C=94 M=11 Y=84 K=43 R=0 G=105 B=60 C=0 M=30 Y=95 K=0 R=255 G=182 B=18
  • Secondary Color Palette Pantone 285 C=90 M=48 Y=0 K=0 R=0 G=115 B=207 Pantone 7427 C=7 M=100 Y=67 K=31 R=150 G=23 B=46 Pantone 262 C=57 M=92 Y=12 K=56 R=83 G=40 B=79 Pantone 576 C=52 M=6 Y=79 K=25 R=105 G=146 B=58 Pantone 469 C=21 M=70 Y=92 K=70 R=96 G=53 B=29 Pantone 541 C=100 M=58 Y=9 K=42 R=0 G=63 B=114 Pantone 717 C=0 M=60 Y=100 K=3 R=217 G=94 B=0 Pantone 430 C=33 M=18 Y=13 K=37 R=129 G=138 B=143 Pantone 453 C=10 M=6 Y=28 K=14 R=194 G=194 B=160 Pantone Warm Gray 4 C=9 M=11 Y=13 K=23 R=183 G=177 B=169
  • When possible the logo should be printed in Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). If a four-color process is used to reproduce the identity, ask the printer to create what he believes is the closest process match when printing on white or colored stock.
  • For color backgrounds: 1. On neutral gray the Granite logo can be printed in full color. 2. On black the logo should be Granite Yellow (Pantone 1235) and white. 3. On green the logo should be Granite Yellow (Pantone 1235) and white.
  • If a color application cannot be achieved, the Granite logo should be printed in grayscale or black. The logo cannot be reproduced in any other colors.
  • Grayscale: 1. In grayscale print the logo in black with a 50% black graphic. 2. On a neutral background, print the logo in black with a 50% black graphic. 3. On a black background, print the logo white with a 50% black graphic.
  • Black-and-white: 4. When grayscale is not available, print the logo in all black. 5. On a neutral background, print the logo in all black. 6. On a black background, print the logo in white.
  • For color backgrounds: 1. On neutral gray the logo can be printed in full color. 2. On black the logo should be Granite Yellow (Pantone 1235) and white. 3. On green the logo should be Granite Yellow (Pantone 1235) and white.
Typography
  • A consistent typographic style is an important component in building and reinforcing the Granite brand. The effective use of specific fonts plays a key role in the look and feel of Granite’s visual communications.
  • For everyday business use, Arial was selected as the secondary typeface for its readability and versatility. Within the Arial family, the preferred fonts are Arial Regular, Arial Bold, and Arial Narrow.
  • The primary typeface for marketing and other visual communication pieces is Frutiger. Within the Frutiger family, the preferred fonts are: Frutiger Light, Frutiger Roman, Frutiger Bold
  • Granite employees can request the Frutiger fonts by contacting the Corporate Communications Department at (559) 441-5745 or at logo@gcinc.com.
  • Use the Arial typeface for all text on forms, including the title.
Visual Style
  • Granite’s logo is designed to be innovative and bold with consistent and solid letterforms. It embraces our vision of moving forward while retaining unique characteristics such as our signature green color and lowercase n. The total effect is strong, contemporary, and professional.
  • Granite’s primary logo is represented horizontally. The trademark symbol ™ is an integral part of the logo that must not be separated.
  • The secondary logo is recognized by the oversized G with the word mark below. It was created to accommodate many of our application needs.
  • The secondary logo should be used only when the available horizontal space is limited. It should not be used as an introduction to the Granite brand. The oversized G and word mark must be used together along with the trademark symbol ™; they should never be used as individual elements.
  • Take care when placing the logo close to graphic elements. Refer to the measurements shown here for the amount of clear space required around the logo.
  • X = minimum clear space measure
  • Clear space frames the logo, separating it from other elements such as headlines, text, images, and the outside edge of printed materials. Clear space exceptions may be based on specific application requirements but require the prior approval of the Corporate Communications Department.
  • DO NOT stretch or skew the Granite identity.
  • DO NOT rotate the identity to a diagonal angle.
  • DO NOT change the typeface.
  • DO NOT change the color of the identity.
  • DO NOT alter the proportions of the elements or use the G alone.
  • DO NOT add shapes, graphics, or text to the identity.
  • DO NOT add a drop shadow or any other effects to the identity.
  • DO NOT add facility names to the identity.
  • DO NOT use the identity without the™.
  • Do not link other elements such as names, logos, or symbols to the secondary logo. The logo cannot be altered, modified, distorted, or reoriented in any way except to change its overall size. Any attempt to do so is a direct violation of our brand identity standards. Whenever possible the secondary logo should be represented in full color on a white background.
  • DO NOT use the G alone or alter the proportions of the elements.
  • Two distinctive colors make up Granite’s identity: Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). Depending on the type of paper (uncoated or matte/dull coated) selected for the project, you must specify the appropriate uncoated or matte Pantone color. Specific attention should always be given to accurately matching the Granite colors.
  • Pantone 349 Pantone 1235 C=94 M=11 Y=84 K=43 R=0 G=105 B=60 C=0 M=30 Y=95 K=0 R=255 G=182 B=18
  • Pantone 285 C=90 M=48 Y=0 K=0 R=0 G=115 B=207
  • Pantone 7427 C=7 M=100 Y=67 K=31 R=150 G=23 B=46
  • Pantone 262 C=57 M=92 Y=12 K=56 R=83 G=40 B=79
  • Pantone 576 C=52 M=6 Y=79 K=25 R=105 G=146 B=58
  • Pantone 469 C=21 M=70 Y=92 K=70 R=96 G=53 B=29
  • Pantone 541 C=100 M=58 Y=9 K=42 R=0 G=63 B=114
  • Pantone 717 C=0 M=60 Y=100 K=3 R=217 G=94 B=0
  • Pantone 430 C=33 M=18 Y=13 K=37 R=129 G=138 B=143
  • Pantone 453 C=10 M=6 Y=28 K=14 R=194 G=194 B=160
  • Pantone Warm Gray 4 C=9 M=11 Y=13 K=23 R=183 G=177 B=169
  • When possible the logo should be printed in Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). If a four-color process is used to reproduce the identity, ask the printer to create what he believes is the closest process match when printing on white or colored stock.
  • On neutral gray the Granite logo can be printed in full color.
  • On black the logo should be Granite Yellow (Pantone 1235) and white.
  • On green the logo should be Granite Yellow (Pantone 1235) and white.
  • If a color application cannot be achieved, the Granite logo should be printed in grayscale or black. The logo cannot be reproduced in any other colors.
  • In grayscale print the logo in black with a 50% black graphic.
  • On a neutral background, print the logo in black with a 50% black graphic.
  • On a black background, print the logo white with a 50% black graphic.
  • When grayscale is not available, print the logo in all black.
  • On a neutral background, print the logo in all black.
  • On a black background, print the logo in white.
  • A consistent typographic style is an important component in building and reinforcing the Granite brand. The effective use of specific fonts plays a key role in the look and feel of Granite’s visual communications.
  • For everyday business use, Arial was selected as the secondary typeface for its readability and versatility. Within the Arial family, the preferred fonts are Arial Regular, Arial Bold, and Arial Narrow.
  • The primary typeface for marketing and other visual communication pieces is Frutiger. Within the Frutiger family, the preferred fonts are: Frutiger Light, Frutiger Roman, Frutiger Bold

2011

Brand Summary

Mission
  • To bring a cohesive and consistent presence to the broad range of marketing and communications materials produced by Granite, ensuring ongoing recognition of the brand both inside and outside the company and signifying a commitment to excellence and a vision for the future [^1].
Core Values
  • strength
  • trust
  • integrity
  • quality
  • professionalism
  • excellence
Target Audience
  • Employees, customers, partners, subcontractors, vendors, suppliers, and shareholders [^2].
Personality Traits
  • strong
  • contemporary
  • professional
  • innovative
  • bold
Visual Identity Overview
  • Granite’s visual identity is defined by a bold, contemporary logo with consistent and solid letterforms, signature green and yellow colors, and strict guidelines for logo usage, color palette, and typography to ensure a unified and professional brand presence [^3].

Categories

Color Palette
  • Few communication tools are more powerful than the use color. Two distinctive colors make up Granite’s identity: Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). Depending on the type of paper (uncoated or matte/dull coated) selected for the project, you must specify the appropriate uncoated or matte Pantone color. Specific attention should always be given to accurately matching the Granite colors.
  • The secondary color palette is also shown on this page. These are the preferred color choices to help you in your design and communication efforts.
  • Corporate Colors Pantone 349 Pantone 1235 C=94 M=11 Y=84 K=43 R=0 G=105 B=60 C=0 M=30 Y=95 K=0 R=255 G=182 B=18
  • Secondary Color Palette Pantone 285 C=90 M=48 Y=0 K=0 R=0 G=115 B=207 Pantone 7427 C=7 M=100 Y=67 K=31 R=150 G=23 B=46 Pantone 262 C=57 M=92 Y=12 K=56 R=83 G=40 B=79 Pantone 576 C=52 M=6 Y=79 K=25 R=105 G=146 B=58 Pantone 469 C=21 M=70 Y=92 K=70 R=96 G=53 B=29 Pantone 541 C=100 M=58 Y=9 K=42 R=0 G=63 B=114 Pantone 717 C=0 M=60 Y=100 K=3 R=217 G=94 B=0 Pantone 430 C=33 M=18 Y=13 K=37 R=129 G=138 B=143 Pantone 453 C=10 M=6 Y=28 K=14 R=194 G=194 B=160 Pantone Warm Gray 4 C=9 M=11 Y=13 K=23 R=183 G=177 B=169
Typography
  • A consistent typographic style is an important component in building and reinforcing the Granite brand. The effective use of specific fonts plays a key role in the look and feel of Granite’s visual communications.
  • For everyday business use, Arial was selected as the secondary typeface for its readability and versatility. Within the Arial family, the preferred fonts are Arial Regular, Arial Bold, and Arial Narrow.
  • The primary typeface for marketing and other visual communication pieces is Frutiger. Within the Frutiger family, the preferred fonts are: Frutiger Light, Frutiger Roman, Frutiger Bold
  • Granite employees can request the Frutiger fonts by contacting the Corporate Communications Department at (559) 441-5745 or at logo@gcinc.com.
  • Use the Arial typeface for all text on forms, including the title.
Logo Usage
  • Granite’s primary logo is represented horizontally. The trademark symbol ™ is an integral part of the logo that must not be separated. The logo shown on this page should be used for brand introduction in creative pieces and communication materials.
  • When aligning with outside entities, the use of our logo must be evaluated on a case-by-case basis. This is necessary because of possible legal and copyright infringements and special business circumstances. For guidelines and approval, contact the Corporate Communications Department at (559) 441-5745 or logo@gcinc.com.
  • This logo is available for download in various formats at http://www.graniteconstruction.com/ download/.
  • The secondary logo should be used only when the available horizontal space is limited. It should not be used as an introduction to the Granite brand. The oversized G and word mark must be used together along with the trademark symbol ™; they should never be used as individual elements.
  • This logo is available for download in various formats at http://www.graniteconstruction.com/download/.
  • Take care when placing the logo close to graphic elements. Refer to the measurements shown here for the amount of clear space required around the logo.
  • X = minimum clear space measure
  • Clear space frames the logo, separating it from other elements such as headlines, text, images, and the outside edge of printed materials. Clear space exceptions may be based on specific application requirements but require the prior approval of the Corporate Communications Department.
  • The logo cannot be altered, modified, distorted, or reoriented in any way except to change its overall size. Any attempt to do so is a direct violation of our brand identity standards.
  • Whenever possible the primary logo should be represented in full color on a white background
  • DO NOT stretch or skew the Granite identity.
  • DO NOT rotate the identity to a diagonal angle.
  • DO NOT change the typeface.
  • DO NOT change the color of the identity.
  • DO NOT alter the proportions of the elements or use the G alone.
  • DO NOT add shapes, graphics, or text to the identity.
  • DO NOT add a drop shadow or any other effects to the identity.
  • DO NOT add facility names to the identity.
  • DO NOT use the identity without the™.
  • When possible the logo should be printed in Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). If a four-color process is used to reproduce the identity, ask the printer to create what he believes is the closest process match when printing on white or colored stock.
  • For color backgrounds: 1. On neutral gray the Granite logo can be printed in full color. 2. On black the logo should be Granite Yellow (Pantone 1235) and white. 3. On green the logo should be Granite Yellow (Pantone 1235) and white.
  • If a color application cannot be achieved, the Granite logo should be printed in grayscale or black. The logo cannot be reproduced in any other colors.
  • Grayscale: 1. In grayscale print the logo in black with a 50% black graphic. 2. On a neutral background, print the logo in black with a 50% black graphic. 3. On a black background, print the logo white with a 50% black graphic.
  • Black-and-white: 4. When grayscale is not available, print the logo in all black. 5. On a neutral background, print the logo in all black. 6. On a black background, print the logo in white.
  • For color backgrounds: 1. On neutral gray the logo can be printed in full color. 2. On black the logo should be Granite Yellow (Pantone 1235) and white. 3. On green the logo should be Granite Yellow (Pantone 1235) and white.
  • When applying the logo to safety vests and hard hats follow the minimum standards outlined here. Hard hats: • Use secondary logo in full color • Minimum logo size of 2.5" wide by 4.0" tall Safety vests: • Use secondary logo in all black • Size will depend on space requirements; largest size possible should be used • Apply logo to center back of vests
  • Due to the variability in the sizes and styles of hard hats and safety vests/shirts used throughout the company, logo application may vary based on space requirements. For questions or concerns regarding proper logo application on small tools, please contact the Corporate Communications Department at (559) 441-5745 or /ogo@gcinc.com.
  • As most forms are rendered electronically, the Granite logo must appear in full color. When forms are printed in one color (black), the Granite logo may appear in black. (It is always preferable to include the logo in full color when possible.)
  • Maintain the minimum clear space required around the logo.
  • Do not link the logo to a department or division name.
  • When creating forms, the Granite logo is always embedded to make the documents transportable across all computer systems. Logos are available on Granite’s download page at http://www.graniteconstruction.com/download/.
Brand Values
  • Our brand has become one of Granite’s most valuable assets. Our brand promises that we will do what we say we will do—on every project and with every customer. It also encompasses our identity and the way we present ourselves to our employees, customers, partners, subcontractors, vendors, suppliers, and shareholders.
  • The updated logo is our signature and provides a unified, consistent brand presence that distinguishes us from our competition. Most importantly, it signifies our commitment to excellence and our vision for the future while reinforcing a solid reputation built on strength, trust, integrity, quality, and professionalism.
Visual Style
  • Granite’s logo is designed to be innovative and bold with consistent and solid letterforms. It embraces our vision of moving forward while retaining unique characteristics such as our signature green color and lowercase n. The total effect is strong, contemporary, and professional.
  • Granite’s primary logo is represented horizontally. The trademark symbol ™ is an integral part of the logo that must not be separated.
  • The secondary logo is recognized by the oversized G with the word mark below. It was created to accommodate many of our application needs.
  • The secondary logo should be used only when the available horizontal space is limited. It should not be used as an introduction to the Granite brand. The oversized G and word mark must be used together along with the trademark symbol ™; they should never be used as individual elements.
  • Take care when placing the logo close to graphic elements. Refer to the measurements shown here for the amount of clear space required around the logo.
  • X = minimum clear space measure
  • Clear space frames the logo, separating it from other elements such as headlines, text, images, and the outside edge of printed materials. Clear space exceptions may be based on specific application requirements but require the prior approval of the Corporate Communications Department.
  • The logo cannot be altered, modified, distorted, or reoriented in any way except to change its overall size. Any attempt to do so is a direct violation of our brand identity standards.
  • Whenever possible the primary logo should be represented in full color on a white background
  • DO NOT stretch or skew the Granite identity.
  • DO NOT rotate the identity to a diagonal angle.
  • DO NOT change the typeface.
  • DO NOT change the color of the identity.
  • DO NOT alter the proportions of the elements or use the G alone.
  • DO NOT add shapes, graphics, or text to the identity.
  • DO NOT add a drop shadow or any other effects to the identity.
  • DO NOT add facility names to the identity.
  • DO NOT use the identity without the™.
  • Whenever possible the secondary logo should be represented in full color on a white background.
  • DO NOT use the G alone or alter the proportions of the elements.
  • Two distinctive colors make up Granite’s identity: Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). Depending on the type of paper (uncoated or matte/dull coated) selected for the project, you must specify the appropriate uncoated or matte Pantone color. Specific attention should always be given to accurately matching the Granite colors.
  • Pantone 349 Pantone 1235 C=94 M=11 Y=84 K=43 R=0 G=105 B=60 C=0 M=30 Y=95 K=0 R=255 G=182 B=18
  • Pantone 285 C=90 M=48 Y=0 K=0 R=0 G=115 B=207
  • Pantone 7427 C=7 M=100 Y=67 K=31 R=150 G=23 B=46
  • Pantone 262 C=57 M=92 Y=12 K=56 R=83 G=40 B=79
  • Pantone 576 C=52 M=6 Y=79 K=25 R=105 G=146 B=58
  • Pantone 469 C=21 M=70 Y=92 K=70 R=96 G=53 B=29
  • Pantone 541 C=100 M=58 Y=9 K=42 R=0 G=63 B=114
  • Pantone 717 C=0 M=60 Y=100 K=3 R=217 G=94 B=0
  • Pantone 430 C=33 M=18 Y=13 K=37 R=129 G=138 B=143
  • Pantone 453 C=10 M=6 Y=28 K=14 R=194 G=194 B=160
  • Pantone Warm Gray 4 C=9 M=11 Y=13 K=23 R=183 G=177 B=169
  • When possible the logo should be printed in Granite Green (Pantone 349) and Granite Yellow (Pantone 1235). If a four-color process is used to reproduce the identity, ask the printer to create what he believes is the closest process match when printing on white or colored stock.
  • On neutral gray the Granite logo can be printed in full color.
  • On black the logo should be Granite Yellow (Pantone 1235) and white.
  • On green the logo should be Granite Yellow (Pantone 1235) and white.
  • If a color application cannot be achieved, the Granite logo should be printed in grayscale or black. The logo cannot be reproduced in any other colors.
  • In grayscale print the logo in black with a 50% black graphic.
  • On a neutral background, print the logo in black with a 50% black graphic.
  • On a black background, print the logo white with a 50% black graphic.
  • When grayscale is not available, print the logo in all black.
  • On a neutral background, print the logo in all black.
  • On a black background, print the logo in white.
  • On neutral gray the logo can be printed in full color.
  • A consistent typographic style is an important component in building and reinforcing the Granite brand. The effective use of specific fonts plays a key role in the look and feel of Granite’s visual communications.
  • For everyday business use, Arial was selected as the secondary typeface for its readability and versatility. Within the Arial family, the preferred fonts are Arial Regular, Arial Bold, and Arial Narrow.
  • The primary typeface for marketing and other visual communication pieces is Frutiger. Within the Frutiger family, the preferred fonts are: Frutiger Light, Frutiger Roman, Frutiger Bold
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