Official Websites

• https://greaternevadafield.com
• https://www.milb.com/reno

Brand Guidelines

2017

Brand Summary

Mission

• To provide a premier sports and entertainment experience for the Reno community, centered around the Reno Aces, Reno 1868 FC, and Greater Nevada Field, with a focus on family-friendly events, community engagement, and regional pride [^1].

Core Values

• community
• family
• regional pride
• sportsmanship
• engagement

Target Audience

• Families, sports fans, and community members in Reno and the surrounding region, including those interested in baseball, soccer, and local events [^2].

Personality Traits

• energetic
• welcoming
• dynamic
• proud
• inclusive

Visual Identity Overview

• The visual identity is built around bold, dynamic logos for each entity, a consistent color palette (navy, cool grey, red, white, cobalt blue, miner gold, comstock silver), and modern, geometric typography. Imagery emphasizes stadium scenes, players in action, and lively crowds, with clear rules for logo usage, type hierarchy, and photo selection to maintain brand consistency [^3].

Categories

Brand Imagery

• All oriel photos of the field and the front of the filed must be from 2016 and on; the Greater Nevada Field logo must be on-top of the dugouts, above the scoreboard, and the sign on the front of the building.
• Fan shots should include fans wearing Aces gear, group hats or giveaway merchandise.
• It is unacceptable to use a photo of the Field with empty seats for print and digital materials. If seating is empty it should be blurred.
• Aces players should always be in white home jersey, with Aces visible across the chest. Under special circumstances the jersey back with num­bers may be used.
• Visiting team players should be blurred out unless there is a special circumstance.
• Approved photos of Archie include him clothed, without a glove as his costume, without his (old) tongue hanging out, and not with the Wild Aces. If photos with fans are used, the fans need to be in Aces gear.

Color Palette

• NAVY COOL GREY RED WHITE

  CMYK	RGB	CMYK	RGB	CMYK	RGB	CMYK	RGB
  C3/M76/Y12/K70	R12/G35/B64	C13/M9/Y10/K27	R177/G179/B179	C3/M100/Y70/K12	R186/G12/B47	C0/M0/Y0/K0	R255/G255/B255
  WEB	PANTONE	WEB	PANTONE	WEB	PANTONE	WEB	PANTONE 000 C
  012B5D	289 C	BEC0C2	COOL GREY 5 C	D31145	200C	FFFFF

• Cobalt BLUE miner GOLD comstock silver WHITE

  CMYK	RGB	CMYK	RGB	CMYK	RGB	CMYK	RGB
  C100/M75/Y0/K0	R0/G51/B160	C0/M34/Y91/K0	R255/G163/B0	C0/M0/Y0/K31	R167/G168/B170	C0/M0/Y0/K0	R255/G255/B255
  WEB	PANTONE	WEB	PANTONE	WEB	PANTONE	WEB	PANTONE 000 C
  0033A0	286 C	FFA300	137 C	A7A8AA	COOL GREY 6 C	FFFFF

• Blue Red COOL GREY 3 WHITE

  Blue Red COOL GREY 3 WHITE
  CMYK	RGB	CMYK	RGB	CMYK	RGB	CMYK	RGB
  C100/M75/Y0/K0	R0/G51/B160	C0/M34/Y91/K0	R255/G163/B0	C0/M0/Y0/K20	R209/G211/B212	C0/M0/Y0/K0	R255/G255/B255
  WEB	PANTONE	WEB	PANTONE	WEB	PANTONE	WEB	PANTONE 000 C
  0033A0	286 C	FFA300	137 C	D1D3D5	COOL GREY 3	FFFFF

Typography

• Neutraface was designed by architect Richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra specified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.http://www. houseind.com/fonts/neutraface/neutrahistory

• ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890

• Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra specified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.
• The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text version of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. http://www.houseind.com/fonts/neutraface/neutrahistory
• Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra specified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel. The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text version of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. http://www.houseind.com/fonts/neutraface/neutrahistory
• If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with color, spacing and weight.
• For legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.
• A single word at the end of a column is a widow and if it’s at the top of a new column it’s an orphan. They look bad and can be hard to read.
• When used in conjunction, the tagline should be centered under the headline. Taglines should appear in Neutra Display Book and all caps when appropriate. When using two taglines in one graphic use Neutra Text Book ALT.
• Most of the taglines can be used at the designer’s discretion for any player. Only one tag should appear in any one deliverable.
• When used in conjunction, the tagline should be centered under the headline. Taglines should appear in Neutra Display Book and all caps when appropriate. When using two taglines in one graphic use District Pro Thin.
• Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Reinhard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consultant and designed the literature for the launch in 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers. http://typedia.com/explore/typeface/helvetica-neue/

• TYPE USAGE HELVETICA NEUE LT STD 75 BOLD ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890

• TYPE USAGE HELVETICA NEUE LT STD 55 ROMAN ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890

• TYPE USAGE HELVETICA NEUE LT STD 37 Thin Condensed Oblique ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890

Logo Usage

• As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.
• *BASEBALL CLUB and TM are white on navy background *BASEBALL CLUB and TM are navy on white/light background

Tone And Messaging

• Use the approved verbiage when talk about all aspects of Greater Nevada Field.
• “Triple-A”, never “AAA”
• “Greater Nevada Field” is the only acceptable names for the ballpark. Never “GNF” in external communications.
• “Greater Nevada Field”, never “GNF”
• Capitalize A, S and G; hyphenate “All-Star”
• Should be referred to as “Ticket Office”. Never “Box Office”
• “Freight House District” or “the Freight House District” are the only acceptable names. Never “FHD” in external communications.
• All four words in all references
• All three words in all references
• RenoAces.com or RENOACES.COM
• Three words. Never “season ticketholder”. Only ever used for full-season ticket plan holders.
• Three words. Never ticketplan holder”. Refers to all ticket plan holders and partial plan holders.
• Two words; never “suiteholder”
• Whenever possible, “The Biggest Little Team Shop in the World” on first reference; and “Team Shop” on second reference (and first reference where full title isn’t possible)
• Should be referred to as “Team Shop”, never “Team Store”
• Should be referred to as “ticket plan holder”
• Not “Box Office”
• Never “Triple A” or “AAA”
• Should be referred to as “Field” or “the Field”. Never “Ballpark”
• Whenver possible, “Greater Nevada Field” on first reference; and “the Field” on second reference (and first reference where full title isn’t possible)
• Should be referred to as “Rotunda Entrance”. Never “Main Gate” or “Main Entrance”
• Should be referred to as “Home Plate Gate”. Never “Side Gate” or “Second Gate”
• Should be referred to as “Media Gate”. Never “Smoking Gate” or “Third Gate”
• Should be referred to as “Security Corridor” or “Loading Dock”. Never “Corridor” or “Freight House Loading Dock”
• Two words; never “ticketplans”; always first letter of each word capitalized
• Three words; never “audio legends club”; always first letter of each word capitalized
• Three words; never “homeplate premium”; always first letter of each word capitalized
• Two words; never “infieldpremium”; always first letter of each word capitalized
• Two words; never “infieldreserved”; always first letter of each word capitalized
• Three words; never “leftfield reserved”, “LF reserved”, “leftfieldreserved”; always first letter of each word capitalized
• Three words; never “rightfield reserved, “RF reserved”, “rightfieldreserved”; always first letter of each word capitalized
• Four words; never “partial-season-ticket plans”, “partial season-ticket plans”, “partial-season ticket plan”
• Three words; never “full-season-membership/member”, “full season-membership/member”, “full-season-ticket plans”, “full season-ticket plans”, “full-season ticket plans”
• Four words; never “35-game-plan-membership/member”, “35 game-plan membership/member”, “35-game-ticket plans”, “35 game-ticket plans”, “thirty-five game ticket plan”; always include hyphen between “35” and “game; “35-game plan” can be used on second reference
• Four words; never “21-game-ticket plans”, “21 game-ticket plans”, “twenty-one game ticket plan”; always include hyphen between “21” and “game; “21-game plan” can be used on second reference
• Four words; never “14-game-ticket plans”, “14 game-ticket plans”, “fourteen game ticket plan”; always include hyphen between “14” and “game”; 14-game plan" can be used on second reference
• Four words; never “7-game-ticket plans”, “7 game-ticket plans”, “seven game ticket plan”; always include hyphen between “7” and “game”; 7-game plan” can be used on second reference
• Always use hyphen after last number; “21, 14 or 7-game ticket plan”
• All Aces & Reno 1868 ticket reps/sales staff should be referred to as “Account Executive(s)”; never “ticket rep”, “ticket representative” unless for internal use
• “e-mail”; never “email”
• “Evans Avenue”; never “Evans Street”
• “Security Code”; never “Sec” or “Sec #”
• Name of month should always be spelt out when possible; September should be the only month ever abbreviated
• Days of week should always be spelt out when possible
• Phone number should always be “(775) 334.4700” or “775.334.4700”;
• Phone number should always be “(775) 334.7000” or “775.334.7000”;
• Pricing should always be listed with “.00” at the end
• Whenever possible, “Reno Aces” on first reference; and “Aces” on second reference (and first reference where full title isn’t possible); “Reno Aces Baseball Club” only in formal needs
• Whenever possible, “Reno 1868 FC” on first reference; and “Reno 1868” on second reference (and first reference where full title isn’t possible); “Reno 1868 Football Club” only in formal needs; Never “1868”, or “1868 FC”
• Both press box and control room are always two words; when dealing with members of the media and/or professional scouts, use the term press box when directing them

Visual Style

• The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited.
• Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.
• *BASEBALL CLUB and TM are white on navy background *BASEBALL CLUB and TM are navy on white/light background

Additional Properties